Over four years ago, I had the idea of creating a watch which could do a lot more than just tell the time. I wanted to bring a watch into being that would define life and which would express what everyone knows, that the nature of our existence is transitory.
Time - the medium of life
It has always been difficult for people to accept the transience of their lives. However, transience is an important condition for life. And time is what orders this transience. For this reason, people need to recognize that there is something superior to them. Something they, themselves, cannot control, however powerful they are or will be.