|On March 27, 2011, at the same time as BaselWorld this year, the new Formula 1 season kicks off with the
Australian Grand Prix in Melbourne - and for the first time Armin Strom will be involved. The Russian-British
Marussia Virgin Racing team, in its second F1 season, has selected the Bienne Manufacture as its "Official
Serge Michel, CEO at Armin Strom, talks about a logical collaboration: "Just like Marussia Virgin Racing, Armin Strom is a young, dynamic brand, setting new quality standards and combining high-tech with craftsmanship values. And like Marussia Virgin Racing, we're not afraid to blaze new trails. The ARMIN Racing brand stands for the modern design of watch movements, without abandoning the important traditional values.
In a sport, where a split second can mean the difference between winning or losing, a partnership between a racing stable and a watch manufacturer is a logical step: both partners are experts in their timing fields: time is everything for them. Even beyond this aspect, there are many synergies, according to Graeme Lowdon, Sporting Director of Marussia Virgin Racing, particularly in the areas of innovation and technology.
Together with its Formula-1 partner, Marussia Virgin Racing, Armin Strom AG has developed a collection of three exclusive timekeepers, custom-built for motor racing, with titanium or stainless steel cases and the black, red and white dials reflecting the Marussia Virgin Racing team colours. Materials used in motor racing are also used in some of the movement components a fusion between the motor industry technology and the art of watchmaking.
The collection comprises ARMIN Racing One Week with the ARM09 Manufacture movement (limited to 40 pieces), ARMIN Racing Regulator with the ASRO7 movement (limited to 100 pieces) and the ARMIN Racing Chronograph with automatic winding (limited to 400 pieces).