Watchmaking the American Way – Top 15 Best American Watch Brands You Ought To Know About

No one is going to blame you for instantly thinking of countries like Japan and Switzerland when it comes to conversations about horological domination. It’s completely true that both countries dominate the watchmaking industry, and for very different reasons.

But when we really open the book and delve into the history of watchmaking, it’s much more of an international story. What if I were to tell you that some of the most important watch manufacturers in the world originated from America? True story, really!

A look at the current landscape tells us there are many more hidden players in the watchmaking game than meets the eye. Indeed, the Swiss are not the only ones who know a thing or two about escapements and balance springs.

In fact, the watchmaking scene in the US was positively thriving back in the late 1800s and early 1900s. By this point, America had impressed the Swiss with its watchmaking expertise and mass production of watch parts.

In fact, if it had not been for the Great Depression and World War II, the horological climate could have looked a lot different for us all. Who knows – the Swiss may have never even reclaimed their position as leaders in watch manufacture had it not been for those circumstances.

If you’re interested in exploring US watch brands, you’re reading the right article. In this guide, we’ll examine the history of watchmaking in America and highlight some of the best American watch companies.

The History of American Watchmaking 

Around the 17th and 18th centuries, watchmaking took off in America. Up to that point, the Swiss and British dominated this space. Britain was known for its accuracy, and though British watches may not have been the most stylish, they were certainly some of the most reliable.

It was indeed the Swiss who were the more fashion-conscious of the two countries. British manufacturers began selling their watches to European markets, whilst their cheaper models went to America.

As such, America soon realized that if it wanted to put itself on the map for creating watches of a particular class or style, it would need to disassociate itself from the cheap junk it was becoming known for, and actually begin manufacturing its own timepieces.

The US began large-scale watch manufacturing in Massachusetts in the 1850s, and it soon became a hotbed for watchmaking during the Industrial Revolution.

The Waltham Watch Company was launched in 1854 by Aaron Dennison. Thanks to his expertise, the company produced the first American-made watch and began developing advanced machinery and tools that eventually went on to help American watchmaking really take off.

The tools spread to other industries, too. Meanwhile, the machinery used to cut metal parts and produce watch components was not good news for the British or the Swiss.

Realising their cheap watches were no longer selling well in America, a quick visit across the pond confirmed that the country’s technology was far superior to their own and could even develop quality screws that their machinery couldn’t.

To cut a long story short, the Swiss were impressed by America’s newfangled technology. They took inspiration from them, and although the Swiss were still dominating the industry and producing watches with hand-finished components, they couldn’t compete with America on large-scale manufacture.

American design elements even became apparent in some of the simpler models, acquiring their own identity. But by the 1900s, the Swiss had managed to catch up with America and were competing in the same space for the more affordable sector.

While Swiss watches were made using components produced in many different factories, US watches were developed in one factory. Therefore, if the Swiss had a supplier problem, they had alternatives to explore. 

America didn’t have various suppliers to fall back on. Switzerland was also quick off the mark in supplying wristwatches to the military during the First World War.

By the time the Great Depression had arrived, consumer goods like wristwatches were out of the question. No one could afford them. However, Swiss brands were in a much better position to supply wristwatches to aid the efforts of WWII.

America would struggle to overcome this blow. One brand that did survive the ordeal, however, was a manufacturer called The Waterbury Clock Company – AKA Timex. Now hold that thought.

15 Best American-Made Watch Brands

Today, millions of watches are imported to the USA from countries like Switzerland and Japan every year. Although traditional American watchmaking had all but disappeared during the 20th Century, new entrepreneurs are gradually re-entering the watchmaking scene, each one striving to bring authentic American watchmaking back to its shores.

Some brands like RGM make almost every element of their watches in-house, while others like Shinola assemble watches in America, creating dozens of jobs but importing their components from third-party manufacturers overseas.

With that in mind, it’s easy to see how the lines can become blurred between those brands that are the true “Made in America” type and those that aren’t. Either way, here are 15 American watch brands producing good-quality watches in 2025.

Timex

Let’s kick-start this guide to the best American watch brands with a name you’ll have heard of: Timex. The brand is technically owned by a Dutch holding company and has a history that stems far beyond the Timex name (1950) to the Waterbury Clock Company, founded in the 1850s.

Timex is the brand that created the famous Mickey Mouse watches you’ll remember from your childhood, and innovated classics like the M79, the Marlin, and the Waterbury.

Along with producing simple time and date dress watches, Timex offers an array of military-inspired mechanicals, including GMT complications and chronographs.

Benrus

Benrus still resides in New York City and was founded in 1921 by three brothers. This American watch brand played an essential role during the Vietnam War, providing the American troops with legible field watches.

As such, its Type I and Type II watches were the top choice for the US Navy during the 1970s. The company specialises in military field watches and, over the years, has created many styles, acquiring an impressive fan base that included the likes of John F Kennedy, who was gifted a Benrus watch in the 1960s.

J.N. Shapiro

J.N. Shapiro is a relatively young brand that was founded in 2018. Based in California, the company’s founder, Josh Shapiro, and his team focus on crafting high-end watches. They hope that someday the company will become a vertically integrated setup.

The brand’s initial Infinity watch used German parts, enhanced by J.N. Shapiro’s in-house design, including its covetable engine-turned dials. Today, around 150 of its 180 watch components are created in-house, demonstrating the brand’s relentless drive for complete independence.

Of course, such a level of skill in a watch does not come cheap. J.N. Shapiro watches are expensive, with average prices ranging from $ 70k to $ 85k.

Weiss

Weiss was founded by a watchmaker with unparalleled expertise in horology, having worked for Audemars Piguet and Vacheron Constantin – two of the “Big Three” in watchmaking. Cameron Weiss set up in 2013, developing wristwatches inspired by vintage aircraft and old 1950s diving apparatus.

Although originally founded in LA, Weiss now resides in Tennessee, where each watch is individually hand-assembled by a Swiss-trained watchmaker.

Every watch’s case, crown, and strap buckle is machined from a single block of steel, while inside each watch is an in-house movement that is 95% American-made.

Autodromo

Autodromo is another young brand (founded in 2011) that creates timepieces inspired by the world of motoring. Because of this special USP, the brand now appeals to motorsport enthusiasts far and wide.

One of the company’s bestsellers is the Prototipo Chronograph with a distinctive 1960s racing chronograph aesthetic. Meanwhile, the brand’s Group C model is a digital watch with motorsport roots, blending classic looks with the digital era.

RGM

If in-house manufacture is important to you in an American watch brand, RGM should be on your radar. The initials stand for Roland G. Murphy – the founder of the company and a trained watchmaker, who initially worked for Hamilton as a technical manager.

Murphy was responsible for crafting the first high-grade American mechanical watch in over four decades, resuscitating this once thriving industry.

Murphy followed this up with a moonphase calibre 20 watch with a tonneau-shaped case featuring a motor barrel that reduced friction. The mechanism was once used in American railroad watches.

Vortic

Vortic was founded on a unique vision shared by three entrepreneurs who wanted to create steel watches developed by a 3D printing machine, and could house original pocket watch movements.

These movements, discarded by brands like Waltham, Hamilton, and Elgin watches, appealed to collectors far and wide.

Today, Voetic watches are made using CNC machines. Still, they are no less impressive, honouring styles from yesteryear and falling into one of three main categories: the American Artisan, the Railroad Editions, and the Military.

Shinola

Shinola communicated its mission to reinvent quality watch manufacturing in America by naming itself after the defunct shoe polish company that became famous for its phrase “you don’t know shit from Shinola”.

Ironically enough, the Texas-based watchmaker uses watch parts imported from all over the world, including China, Thailand, and Europe. Shinola is a lifestyle brand offering watches with quartz and mechanical movements.

It has a nuanced history, chequered by the scrutiny it has received for bearing labels like “Made in America” and “Made in Detroit”. Even so, the brand produces a vast array of stylish watches of the quality that you would expect from its price point.

LUM-TEC

LUM-TEC is based in Ohio and owned by Wiegand Custom Watch Company LLC. That company produces parts for private-label watches, but LUM-TEC is its showcase brand.

As you would expect from its name, the brand is synonymous with excellent luminosity and specialises in its own luminous technology – MVD (Maximum Darkness Visibility). The technology comprises a white titanium dioxide layer and another six layers of custom-developed Super-LumiNova.

Lastly, the concoction receives a glass coat layer. Underneath the dial, however, are Japanese or Swiss movements. LUM-TEC even produces a cool lume-coated NATO strap that complements its rugged, no-nonsense military-inspired watch designs.  

Oak & Oscar

If you’ve heard of Oak & Oscar, you’re likely familiar with its Burnham watch – a time and date watch that takes its name from one of several Windy City Skyscrapers of its hometown, Chicago. As a running theme throughout Oak & Oscar’s catalogue, these watches have given the brand a unique identity. \

The “Oscar” part of the company is named after one of the founder’s pet dogs, and subsequently, the brand demonstrates its love of dogs in its mission statement, supporting local dog rescue centres via its sales of watches.

Nodus

The name Nodus derives from the Larin word for “pathways,” which signifies the microbrand’s uniting of two paths – modern and vintage. The company’s forest watch arrived in 2017 with a distinctive retro dive watch aesthetic.

That initial model went on to inspire popular designs like the Sector Dive and the Retrospect. Nodus uses imported watch parts but designs and assembles them in-house within its company’s HQs in Los Angeles.

Waldan

Whilst imprisoned during WWII, Polish company founder Oscar Waldan taught himself the craft of watchmaking at Buchenwald concentration camp. The company’s backstory is one of strength, resilience, and empowerment, and now resides in New York as Waldan Watch Company.

The company is now under the guidance of Walden’s grandson, who revived the brand in 2020. Waldan watches are a mix of important, home-soil parts, and feature high-grade stainless steel cases, sapphire crystal glass fronts, and FTS “Ameriquartz” movements.

The watches are all assembled in America and tested there, too, including popular designs like the Heritage Professional and Heritage Sport.

Vaer

Can’t afford the watches you like, and the ones you can afford, you dislike? If that’s your view on watches, you share your opinion with the founders of Vaer, so this American watch brand’s designs may be worth checking out. Vaer first began releasing watches assembled overseas, but now manufactures its own watches.

Vaer watches are aimed at sporty individuals and those who spend a lot of time outdoors, with designs like the D5 Tropic USA Automatic and S5 Calendar Field proving to be pillars of the brand’s success.

Vaer equips its watches with Japanese solar-powered watches and Sellita-powered automatics, making them perfect for everyday wear.

Resco Instruments

Every watch from Resco Instruments is designed, assembled, and tested at the company’s Coronado-based facilities in California, including its very first model – the Gent Patriot – a rugged utilitarian model with bags of character and solid functionality.

The brand specialises in watches that can be worn “downrange” for a more casual, daily look, and produces watches on a low scale. Some 600-1000 Resco Instruments watches are made each year.

Despite this, the collection is diverse, including models like the Black Frog, geared towards those who love military dive watch designs.

Cincinnati Watch Company

The clue is in the name. Cincinnati Watch Company is an American watch brand that arrived in 2018 and originally went by the name “Build Your Own Watch”. Since that founding year, the company has slowly but surely grown and now offers a catalogue of watches inspired by the historic landmarks of its town.

For example, the Union Terminal watch was inspired by the Art Deco “Queen City” train station, and the Guild Mechanical pays homage to the “Time Hall” guild hall that was once the home of the Gruen Watch Company, where it now resides.

American Watchmaking Today

Sadly, the US is no longer considered one of the leading lights in the watchmaking world, but the country deserves so much more recognition than it gets.

America played such an important role in the world of watches today, shaping history and birthing some of the most successful timepieces on the planet. We really do owe a lot to American watchmakers.

The current horological landscape tells us two things in particular. One is that foreign companies bought out leaders in this field of expertise. Examples include Hamilton, Ball Watch Company, and Bulova.

Secondly, it tells us that many other established brands sadly disappeared somewhere along the way. That said, some really good US watch brands are out there, offering timepieces at all price ranges from budget to high-end.

The reality is that very few quality watches are made in America today. Brands like Waltham, Bulova, and Elgin, which influenced the Swiss with their cutting-edge machinery and innovative designs, have survived, albeit only by name.

These brands are still popular, but not so much for their American roots, which is a huge shame. If for nothing else, America is today associated with the mass manufacture of inexpensive, disposable watches – a market that grew unexpectedly from the 1960s onwards.

Names like Timex are recognised all over the globe, and though this brand caters to a more budget-focused audience, its name is solid. As such, it was one of the few companies to survive Swiss domination and the impact of the quartz revolution.

Because of brands like these in this list, America could one day regain its reputation for crafting quality timepieces and rise from the ashes with a resurgence in authentic American-roots brands. Until then, there are still plenty of watches to enjoy.