{"id":11350,"date":"2025-03-28T07:35:32","date_gmt":"2025-03-28T11:35:32","guid":{"rendered":"https:\/\/www.exquisitetimepieces.com\/blog\/?p=11350"},"modified":"2025-06-07T10:57:05","modified_gmt":"2025-06-07T14:57:05","slug":"rolex-coke-vs-pepsi","status":"publish","type":"post","link":"https:\/\/www.exquisitetimepieces.com\/blog\/rolex-coke-vs-pepsi\/","title":{"rendered":"Rolex Coke vs. Pepsi: Which GMT Master II Is Best for You?"},"content":{"rendered":"\n

For most people, the phrase \u201cCoke vs. Pepsi\u201d evokes images of taste tests, slogans, and silly Superbowl commercials. For watch enthusiasts, however, the expression means one thing: \u201cOoh, ooh, Rolex GMTs!<\/p>\n\n\n\n

As with most things in life, context is everything.<\/p>\"bot-only-image\"<\/a>\"bot-only-image\"<\/a>\n\n\n\n

In the lead-up to Watches and Wonders 2025 when we\u2019re all, well, wondering, \u201cIs this<\/em> the year?\u201d, it\u2019s fitting to take a look at the Rolex GMT Master II and its two most iconic bezel insert colorways, \u201cPepsi\u201d (blue\/red), and \u201cCoke\u201d (red\/black).<\/p>\n\n\n\n

One could simply assert, \u201cYou can\u2019t go wrong either way.\u201d True, but there are reasons why the various references and their colorways, sizes, configurations, dials, and materials used over the years might make one preferable over the other, depending on your needs and tastes.<\/p>\n\n\n\n

I hope to give you a good history and overview of both the \u201cOG\u201d  Rolex GMT Master \u201cPepsi\u201d and GMT Master II (available in both \u201cPepsi\u201d and \u201cCoke\u201d) and provide some guidance on how to choose the one that will work best for you\u2014and it may or may not coincide with your favorite soda!<\/p>\n\n\n\n

I\u2019ll also reveal my big, fat FWIW prediction on whether or not Rolex will re-release an updated  \u201cCoke\u201d GMT Master II in 2025, as well as my personal preference\u2014which may require some Freudian psychoanalysis.<\/p>\n\n\n\n

The Rolex GMT Master Pepsi<\/strong><\/h2>\n\n\n\n
\"Rolex<\/figure>\n\n\n\n

In the early 1950s, air travel around the world began to \u201ctake off\u201d in a big way. More than ever, people began to think of not only local time, but also the time zone where they were traveling to or from. <\/p>\n\n\n\n

Pan Am, a major airline in those days, saw the need for their pilots and employees to track a second time zone. They partnered with Rolex to create a tool watch to do just that, and the GMT Master was born in 1955. <\/p>\n\n\n\n

That act of procreation launched a population explosion of GMT (GMT = Greenwich Mean Time, or the zero degrees meridian) watches across a multitude of brands that continues to this day.<\/p>\n\n\n\n

The original GMT Master ref. 6542 had a 38mm stainless steel case diameter, modest by modern standards but large for the time, a case thickness of 13mm including its acrylic bezel, and came on a matching stainless steel \u201cOyster\u201d bracelet. <\/p>\n\n\n\n

The dial was \u201cgilt gloss\u201d, meaning that the text and markings were gold tone and slightly recessed below a glossy, black surface. The handset was gilt, with a \u201cMercedes\u201d hours hand that allowed the wearer to easily discern it from the minutes hand and also more surface area for lume\u00a0 (in this case, radium). There was a date complication with a \u201cCyclops\u201d magnifying lens at the 3 o\u2019clock position.<\/p>\n\n\n\n

The lumed, bidirectional red\/blue bezel made of bakelite, an early form of synthetic plastic-like material, was embedded with Arabic numerals and plots representing the 24-hour world time scale. <\/p>\n\n\n\n

The red half of the bezel corresponded with daylight, and the blue with night. The resemblance to the Pepsi logo was immediately obvious, and the nickname was born.<\/p>\n\n\n\n

Bakelite bezels were prone to cracking, a particularly troublesome problem considering the numerals and plots were lumed with potentially unhealthy amounts of strontium-90, and they were replaced with aluminum ones in later editions. <\/p>\n\n\n\n

The ref. 6542 lasted only 5 years and was followed by the workhorse 40mm case diameter reference ref. 1675 in 1959, which, with variations in bezel and dial colorways, dial print, crown guard sizes and styles, along with ever-improving movements, stayed on the job through 1980. <\/p>\n\n\n\n

The GMT Master appeared in a series of other iterations and was officially retired in 1999 in the form of the ref. 16700.<\/p>\n\n\n\n

One very important characteristic which was common to all GMT Masters ever made is the GMT hand was coupled with the hours and minutes hands so that it was always on local time. In order to track a second time zone, the bezel was rotated until the desired time on the 24-hr scale aligned with the GMT hand.<\/p>\n\n\n\n

\u201cBut wait!\u201d people exclaimed. \u201cWouldn\u2019t it be great if the GMT hand could be decoupled from the hours hand so that one could adjust the latter and  \u201cjump\u201d to a new time zone while the watch kept on running? Oh, and we\u2019d also like a third time zone!\u201d they said.<\/p>\n\n\n\n

Rolex agreed. Enter the GMT-Master II.<\/p>\n\n\n\n

The Rolex GMT Master II Coke<\/strong><\/h2>\n\n\n\n
\"Rolex<\/figure>\n\n\n\n

In 1983, Rolex released the first GMT Master II, the ref. 16760, with a red\/black aluminum bezel insert, and it immediately earned the moniker \u201cCoke\u201d. It also had a couple of other nicknames that wouldn\u2019t fly today\u2014\u201cThe Fat Lady\u201d and \u201cThe Sophia Loren\u201d due to its larger crown guards, and thicker, \u201ccurvier\u201d case.<\/p>\n\n\n\n

The reason for the additional girth was the use of the new Caliber 3085 movement which allowed the aforementioned decoupling of the hours hand from the GMT hand so the hours hand could be independently adjusted without interrupting the minutes and seconds hands when entering a new time zone, making it a \u201ctraveler\u2019s\u201d GMT. <\/p>\n\n\n\n

A frequent flyer could then leave the GMT hand in the \u201chome\u201d time zone and also track a third time zone by rotating the bidirectional bezel to align the desired hour on the 24-hr scale with the GMT hand.<\/p>\n\n\n\n

There was a tradeoff, however. The Caliber 3085 movement could not accommodate the \u201cquick set\u201d date function, and from that point forward, the date could only be changed by moving the hours and minutes hands forward or backward.<\/p>\n\n\n\n

In addition to \u201ctrue\u201d GMT functionality, the ref. 16760 included other improvements, such as an upgrade from an acrylic crystal to scratch-resistant sapphire, and a white gold surround for the indices to prevent tarnishing, a feature still present in the modern GMT Master II.<\/p>\n\n\n\n

The next iteration of the GMT Master II \u201cCoke\u201d was the ref. 16710 which was released in 1989. A ref. 16710 \u201cPepsi\u201d GMT Master II was launched as well. <\/p>\n\n\n\n

Both remained in the Rolex catalog through 2007, and for a while, were offered alongside the GMT Master Pepsi 16700 which was manufactured through 1999 and then discontinued, ending the GMT Master era.<\/p>\n\n\n\n

The ref. 16710 had a slimmer profile\u2014still a 40mm case diameter, but the thinner Rolex Caliber 3185 movement and the subsequent 3186 allowed for a reduction in case thickness from the ref. 16760\u2019s12.61mm, to 12mm, along with a shorter lug-to-lug distance.<\/p>\n\n\n\n

The ref. 16760, as well as pre-1997 ref. 16710s, had tritium lume with \u201cSwiss-T < 25\u201d print dial. Afterwards, there was a transition to Luminova from \u201998-\u201999. Since 2000, SuperLuminova has been used in all GMT Master IIs. Solid, milled end-links were introduced in 2000, and drilled lugs were phased out in 2003.<\/p>\n\n\n\n

Another interesting ref. 16710 variation was \u201cerror\u201d or \u201cstick\u201d dials, which have an open Roman numeral instead of a capped one. Later 16710s were powered by the updated Caliber 3186 which featured a Parachrom hairspring for better magnetic resistance and a faster date change after midnight.<\/p>\n\n\n\n

The GMT Master II ref. 16710 had a long run that ended in 2007. Since then, the question of whether or not Rolex will re-introduce a \u201cCoke\u201d GMT-Master II has been on watch enthusiasts\u2019 minds, especially every spring in the weeks leading up to Watches<\/a> and Wonders. <\/p>\n\n\n\n

A 2022 Rolex patent for the manufacturing of a red\/black ceramic bezel insert fueled speculation even more.<\/p>\n\n\n\n

But by 2024, still no Rolex \u201cCoke\u201d\u2014although Rolex sister brand Tudor did shake up the watch world with the release of a \u201cCaffeine-Free Diet Coke\u201d 39mm Black Bay 58 GMT sporting a red\/black bezel and tannish, faux patina.<\/p>\n\n\n\n

Is 2025 the year? I\u2019m going to stick my neck out and predict the answer is, drum roll please, \u201cYes!\u201d<\/p>\n\n\n\n

With the aforementioned patent, the appearance of a red-black bezel by Tudor in 2024, Rolex ramping up manufacturing capacity, and 2025 being the 70th<\/sup> anniversary of the GMT Master lineage, I think this is the year they pull the trigger. <\/p>\n\n\n\n

But that may be so much wishful thinking on my part\u2014plus my strong preference for Coke products, which probably resulted from my mother putting Coke in my baby bottle in the early 1960s (Do NOT try this at home!).<\/p>\n\n\n\n

Rolex Coke vs. Pepsi \u2013 How to Choose<\/strong><\/h2>\n\n\n\n

If a room in your house is decorated wall-to-wall with either Coke or Pepsi memorabilia, then your choice is probably already baked in.<\/p>\n\n\n\n

For the rest of us, perhaps the main differentiator and selection criterion are the bezel insert colorways. Make no mistake about it, the \u201cPepsi\u201d red\/blue combination is the \u201cOG\u201d and simply pops, adhering closely to the GMT Master\u2019s heritage of bold, globetrotting adventure. <\/p>\n\n\n\n

As such, it gives off a toolish and sporty vibe more than a dressy one. Still, if you wear it with a tux, even those who aren\u2019t into watches may notice the bright and colorful signal from across the ballroom and think\u00a0 \u201cAh, I bet that\u2019s a Rolex.\u201d<\/p>\n\n\n\n

The \u201cCoke\u201d red\/black bezel insert is more subdued and sophisticated. It certainly would go well with black, formal attire, but its versatility extends to a wide variety of colors and styles of clothing. Flying under the radar can also have advantages, such as more safety during foreign travel. <\/p>\n\n\n\n

With the rise of global watch thief gangs, you might breathe easier wearing the more stealthy \u201cCoke\u201d GMT Master II on the streets of Rome than the \u201cPepsi\u201d, which can sometimes shout, \u201cHey y\u2019all, I\u2019m from \u2019Murica! Rob me!\u201d<\/p>\n\n\n\n

If you\u2019re more interested in vintage and neo-vintage pieces than modern GMT-Master IIs, then you\u2019re going to have a party going through all the many interesting references and variations available on the vintage and secondary markets. <\/p>\n\n\n\n

If you\u2019re interested solely in buying a \u201cCoke\u201d, then you\u2019re going to be limited to vintage and neo-vintage pieces with aluminum bezel inserts from 1983-2007\u2014that is, unless Rolex finally releases a \u201cnew Coke\u201d with a Cerachrom bezel. But rest assured, there are many \u201cold Cokes\u201d available out \u201cin the wild\u201d.<\/p>\n\n\n\n

Another consideration is how you plan to wear it. All GMT Masters and GMT Master IIs ever made were rated at 100m\/330ft of water resistance<\/a>. <\/p>\n\n\n\n

However, if you plan to wear it in or around water, or other rugged conditions, do your due diligence and make sure pre-owned, neo-vintage, and vintage pieces you\u2019re considering have been serviced in the not-to-distant past, including replacing and oiling gaskets. <\/p>\n\n\n\n

Since older references have less robust build quality than modern ones, it\u2019s always a good idea to keep them away from water. If you plan to wear the timepiece mainly as an everyday watch and not submerge it in water, then you\u2019ll have more options.<\/p>\n\n\n\n

Setting a budget should always be the first move before purchasing a luxury watch. If you want a new GMT Master II at retail, then may the Greek god of time, Cronos, be with you! The wait for a new GMT Master II is typically very long, and if you decide to go pre-owned or gray market for a late model or \u201cnever worn\u201d one, then expect to pay a hefty premium.<\/p>\n\n\n\n

Let\u2019s say money is no object, you have a very well connected AD, and you want to fly high above the all-steel \u201cPepsi\u201d proletariat masses. <\/p>\n\n\n\n

If so, Rolex offers the GMT-Master II \u201cPepsi\u201d ref. 126719BLRO in \u201cstealth wealth\u201d 18kt white gold and matching Oyster bracelet, with both \u201cmidnight blue\u201d (retail $45,200 USD) and \u201cmeteorite\u201d (retail $47,500 USD) dials.<\/p>\n\n\n\n

The bling doesn\u2019t stop there. It\u2019s technically incorrect to say that Rolex doesn\u2019t currently offer a \u201cCoke\u201d GMT Master II. Are you\u00a0 personally known as a \u201cVIP client\u201d at Rolex HQ and interested in an off-catalog \u201cIcy Coke\u201d? <\/p>\n\n\n\n

If so, for a cool $250,000-plus market price, you can have a red\/black bezel, consisting of 18 black sapphire, 18 rubies, and 12 diamonds, in all-18kt yellow gold with brilliant diamond lugs (ref. 126758 RUSA) or baguette diamond lugs (ref. 126778 RUSA), and all-18kt white gold with baguette diamond lugs (ref. 126779 RUSA).<\/p>\n\n\n\n

That\u2019s a lot of \u201cice\u201d! Be careful. If you fly too close to the sun, your wings may melt!<\/p>\n\n\n\n

Coming back down to earth, if you desire a new all-steel \u201cPepsi\u201d GMT Master II and have an AD who can hook you up for retail, the ref. 126710BLRO in 2025 is available from authorized dealers for $10,800 USD with Oyster bracelet, and $11,000 USD with a Jubilee.<\/p>\n\n\n\n

According to WatchCharts, the average preowned ref. 126710BLRO market price as of this writing is $19,037 USD\u2014\u201chefty premium\u201d indeed! A \u201cnever worn\u201d piece with original box and papers will command even more.<\/p>\n\n\n\n

Keep in mind that there are a lot of Rolex vintage and neo-vintage ref.1671s out there in both \u201cPepsi\u201d and \u201cCoke\u201d colorways. As of this writing, WatchCharts shows the average market price of an all-steel 1671 to be more reasonable and much closer to current retail at $11,714 USD. While market prices fluctuate, of course, in general, all-steel GMT Master IIs are going to hold their value well.<\/p>\n\n\n\n

Which one would I choose? Good question! A steel GMT-Master II is an aspirational watch for me, and I do ogle them on a regular basis. Right now, I would probably buy a neo-vintage (late 90s, early 2000s) ref. 1671 \u201cCoke\u201d.<\/p>\n\n\n\n

Secondary market GMT Master IIs from that era are more likely to be in good condition than older references, but still much less expensive than ones from 2018 to the present. I\u2019d choose \u201cCoke\u201d because it\u2019s my cola of choice (see previous Dr. Freud reference), plus I like the idea of wearing a more subdued, \u201cstealth\u201d watch \u201cin the wild\u201d.<\/p>\n\n\n\n

But hey, if an AD called me right now and offered me a new all-steel \u201cPepsi\u201d at retail, I\u2019d probably grab the opportunity. Take that, Mom!<\/p>\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

GMT watches<\/a> are all the rage in 2025, with new models from various manufacturers emerging almost every week. Some of them are very good, some even great. Still, nothing is likely to ever dethrone \u201cThe Crown\u2019s\u201d GMT Master II.<\/p>\n\n\n\n

Like I said in the beginning, the real answer to the question \u201cCoke or Pepsi?\u201d is not an \u201ceither\/or\u201d response, but instead a \u201cboth\/and\u201d. Either way, you\u2019ll be the winner wearing \u201cThe Real Thing\u201d or \u201cThe Right One, Baby!\u201d on your wrist.<\/p>\n","protected":false},"excerpt":{"rendered":"

For most people, the phrase \u201cCoke vs. Pepsi\u201d evokes images of taste tests, slogans, and silly Superbowl commercials. For watch enthusiasts, however, the expression means one thing: \u201cOoh, ooh, Rolex GMTs! As with most things in life, context is everything. In the lead-up to Watches and Wonders 2025 when we\u2019re all, well, wondering, \u201cIs this […]<\/p>\n","protected":false},"author":42,"featured_media":11351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-11350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rolex"],"acf":[],"yoast_head":"\nRolex Coke vs. Pepsi: Which GMT Master II Is Best for You? - Exquisite Timepieces<\/title>\n<meta name=\"description\" content=\"Rolex Coke vs Pepsi\u2014which GMT-Master II suits your style best? 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