{"title":"Amida","description":"","products":[{"product_id":"amida-digitrend-black-edition-amditoe-black-met","title":"Amida Digitrend Black Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in  Granges, which later moved to Montreux before collapsing in 1979 due to  the quartz crisis. At its peak, AMIDA employed just over 300 people. At  Baselworld in March 1976, in the midst of the quartz revolution and the  advent of LCD electronic watches, AMIDA introduced a mechanical model  with a digital display: the Digitrend. A singular watch, combining two  patents: one for its jumping-hour movement, the other for its refraction  display using a prism. Also known as the \"drivers watch\", this watch  was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe  have been passionate since 2015 about what this iconic model  represents, namely the retro-futuristic, space-age universe, automotive  design and architecture from the 1950s to the 1970s. We are now devoted  to redesigning the AMIDA brand with the idea of continuing its history  through this fantasized vision of the past, where the future was  synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign  an authentic version of the Digitrend, seeking to improve every detail  while preserving the very essence of the product. First of all, we  called on Johann Terretaz, a Swiss graphic designer and typographer.  Then our friend and partner, Bruno Herbet, to design a new additional  module for the jumping-hour display, compatible with a Soprod Newton  automatic movement. Thanks to his background and previous experience as a  watch engineer, he was able to find the equation that calculates the  exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest  of the design, Matthieu Allègre redesigned the whole piece; from the  typography (based on the original), to the redesign of the case shape  and finishes, the Alcantara strap, the steel bracelet, the case back  graphics for this limited edition \"Take Off\" which is a nod to the very  first AMIDA logo of 1925, to the imagination of a new packaging that  will act as a display and decorative object inspired by the space and  retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack  to the future. 2024 marks the great comeback of AMIDA’s Digitrend:  reimagined, refined, modernized  and perfected through the deep  commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  car body-style case, machined from a block of 316 L stainless steel  with a black DLC coating, has seen its contours refined for sleeker  aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere  is no luminous or electronic display. So what is the secret? AMIDA’s  idea is more than ingenious. The readout is actually an optical effect  created by a crystal in the shape of a prism.The movement operates  horizontally, but the ‘image’ of the hour and minute discs is projected  vertically. AMIDA called its system LRD (for Light Reflecting Display),  which was patented under No.3,786,626 on April 5, 1973. A remarkable and  singular proposition in horology that makes the Digitrend a watch truly  extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing  an in-house developed module with a unique dual-disc construction of  only 9 components, doubling as both a plate and a casing ring, this  modern movement–with the tightest tolerances–incorporates jumping hours  for exceptional efficiency and precision. These technical improvements  find themselves amplified by aesthetic refinements, like the redesigned  minute window and completely redesigned typography–true to the original  orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187726507,"sku":"AMDITOE-BLACK-MET","price":5374.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5839742699.jpg?v=1782671066"},{"product_id":"amida-digitrend-black-edition-amditoe-black-al","title":"Amida Digitrend Black Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in Granges, which later moved to Montreux before collapsing in 1979 due to the quartz crisis. At its peak, AMIDA employed just over 300 people. At Baselworld in March 1976, in the midst of the quartz revolution and the advent of LCD electronic watches, AMIDA introduced a mechanical model with a digital display: the Digitrend. A singular watch, combining two patents: one for its jumping-hour movement, the other for its refraction display using a prism. Also known as the \"drivers watch\", this watch was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe have been passionate since 2015 about what this iconic model represents, namely the retro-futuristic, space-age universe, automotive design and architecture from the 1950s to the 1970s. We are now devoted to redesigning the AMIDA brand with the idea of continuing its history through this fantasized vision of the past, where the future was synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign an authentic version of the Digitrend, seeking to improve every detail while preserving the very essence of the product. First of all, we called on Johann Terretaz, a Swiss graphic designer and typographer. Then our friend and partner, Bruno Herbet, to design a new additional module for the jumping-hour display, compatible with a Soprod Newton automatic movement. Thanks to his background and previous experience as a watch engineer, he was able to find the equation that calculates the exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest of the design, Matthieu Allègre redesigned the whole piece; from the typography (based on the original), to the redesign of the case shape and finishes, the Alcantara strap, the steel bracelet, the case back graphics for this limited edition \"Take Off\" which is a nod to the very first AMIDA logo of 1925, to the imagination of a new packaging that will act as a display and decorative object inspired by the space and retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack to the future. 2024 marks the great comeback of AMIDA’s Digitrend: reimagined, refined, modernized  and perfected through the deep commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe car body-style case, machined from a block of 316 L stainless steel with a black DLC coating, has seen its contours refined for sleeker aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism.The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement–with the tightest tolerances–incorporates jumping hours for exceptional efficiency and precision. These technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography–true to the original orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187759275,"sku":"AMDITOE-BLACK-AL","price":4850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5839745299.jpg?v=1782671069"},{"product_id":"amida-digitrend-gold-edition-amditoe-4n-al","title":"Amida Digitrend Gold Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in  Granges, which later moved to Montreux before collapsing in 1979 due to  the quartz crisis. At its peak, AMIDA employed just over 300 people. At  Baselworld in March 1976, in the midst of the quartz revolution and the  advent of LCD electronic watches, AMIDA introduced a mechanical model  with a digital display: the Digitrend. A singular watch, combining two  patents: one for its jumping-hour movement, the other for its refraction  display using a prism. Also known as the \"drivers watch\", this watch  was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe  have been passionate since 2015 about what this iconic model  represents, namely the retro-futuristic, space-age universe, automotive  design and architecture from the 1950s to the 1970s. We are now devoted  to redesigning the AMIDA brand with the idea of continuing its history  through this fantasized vision of the past, where the future was  synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign  an authentic version of the Digitrend, seeking to improve every detail  while preserving the very essence of the product. First of all, we  called on Johann Terretaz, a Swiss graphic designer and typographer.  Then our friend and partner, Bruno Herbet, to design a new additional  module for the jumping-hour display, compatible with a Soprod Newton  automatic movement. Thanks to his background and previous experience as a  watch engineer, he was able to find the equation that calculates the  exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest  of the design, Matthieu Allègre redesigned the whole piece; from the  typography (based on the original), to the redesign of the case shape  and finishes, the Alcantara strap, the steel bracelet, the case back  graphics for this limited edition \"Take Off\" which is a nod to the very  first AMIDA logo of 1925, to the imagination of a new packaging that  will act as a display and decorative object inspired by the space and  retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack  to the future. 2024 marks the great comeback of AMIDA’s Digitrend:  reimagined, refined, modernized  and perfected through the deep  commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  car body-style case, machined from a block of 316 L stainless steel  with a 4N Gold PVD coating, has seen its contours refined for sleeker  aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere  is no luminous or electronic display. So what is the secret? AMIDA’s  idea is more than ingenious. The readout is actually an optical effect  created by a crystal in the shape of a prism.The movement operates  horizontally, but the ‘image’ of the hour and minute discs is projected  vertically. AMIDA called its system LRD (for Light Reflecting Display),  which was patented under No.3,786,626 on April 5, 1973. A remarkable and  singular proposition in horology that makes the Digitrend a watch truly  extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing  an in-house developed module with a unique dual-disc construction of  only 9 components, doubling as both a plate and a casing ring, this  modern movement–with the tightest tolerances–incorporates jumping hours  for exceptional efficiency and precision. These technical improvements  find themselves amplified by aesthetic refinements, like the redesigned  minute window and completely redesigned typography–true to the original  orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187792043,"sku":"AMDITOE-4N-AL","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5840098048.jpg?v=1782671068"},{"product_id":"amida-digitrend-gold-edition-amditoe-4n-met","title":"Amida Digitrend Gold Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in Granges, which later moved to Montreux before collapsing in 1979 due to the quartz crisis. At its peak, AMIDA employed just over 300 people. At Baselworld in March 1976, in the midst of the quartz revolution and the advent of LCD electronic watches, AMIDA introduced a mechanical model with a digital display: the Digitrend. A singular watch, combining two patents: one for its jumping-hour movement, the other for its refraction display using a prism. Also known as the \"drivers watch\", this watch was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe have been passionate since 2015 about what this iconic model represents, namely the retro-futuristic, space-age universe, automotive design and architecture from the 1950s to the 1970s. We are now devoted to redesigning the AMIDA brand with the idea of continuing its history through this fantasized vision of the past, where the future was synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign an authentic version of the Digitrend, seeking to improve every detail while preserving the very essence of the product. First of all, we called on Johann Terretaz, a Swiss graphic designer and typographer. Then our friend and partner, Bruno Herbet, to design a new additional module for the jumping-hour display, compatible with a Soprod Newton automatic movement. Thanks to his background and previous experience as a watch engineer, he was able to find the equation that calculates the exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest of the design, Matthieu Allègre redesigned the whole piece; from the typography (based on the original), to the redesign of the case shape and finishes, the Alcantara strap, the steel bracelet, the case back graphics for this limited edition \"Take Off\" which is a nod to the very first AMIDA logo of 1925, to the imagination of a new packaging that will act as a display and decorative object inspired by the space and retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack to the future. 2024 marks the great comeback of AMIDA’s Digitrend: reimagined, refined, modernized  and perfected through the deep commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe car body-style case, machined from a block of 316 L stainless steel with a 4N Gold PVD coating, has seen its contours refined for sleeker aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism.The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement–with the tightest tolerances–incorporates jumping hours for exceptional efficiency and precision. These technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography–true to the original orange digits emblematic of the70s.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187824811,"sku":"AMDITOE-4N-MET","price":5774.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5840082512.jpg?v=1782671069"},{"product_id":"amida-digitrend-nasa-tribute-wg31dbwvdnnmm1ns","title":"Amida Digitrend NASA Tribute","description":"\u003cp\u003ePresenting the AMIDA Digitrend NASA Tribute: Our commemoration to a pivotal era of human exploration\u003c\/p\u003e\u003cp\u003eWe are proud to present a very special timepiece: the AMIDA Digitrend NASA Tribute.\u003c\/p\u003e\u003cp\u003eour plan was to create a synthesis of pioneering history and forward-thinking design, engineered to capture the spirit of an era when humanity dared to reach for the stars.\u003c\/p\u003e\u003cp\u003ewe honor the legacy of the Space Shuttle era. The original Amida Digitrend of 1976 was a bold statement. Today, we channel that same spirit of innovation, drawing inspiration from one of mankind's greatest journeys.\u003c\/p\u003e\u003cp\u003eThe design of this timepiece is a direct tribute to the monumental achievements of the Space Transportation System (STS). The case architecture, a black DLC-faceted metallic monobloc with a ceramic top shell, is engineered for maximum durability with minimal mass, directly referencing the semi-monocoque structure of the STS Orbiter. Adorning the case is the iconic NASA \"worm\" logotype, the symbol of a modern, forward-looking era for the agency from 1975 to 1992.\u003c\/p\u003e\u003cp\u003eInside, the timepiece is powered by a Soprod Newton P092 automatic caliber, connected to our in-house developed jumping hour disc with nine mechanical components. This maintains the classic digital display, viewed through a sapphire crystal reflective prism.\u003c\/p\u003e\u003cp\u003eThe strapping system is a direct homage to the ingenuity of the space program. A bi-material strap of leather and technical fabric is secured with a hook-and-loop fastening system, inspired by its critical application for securing equipment and astronauts in the zero-gravity environment of space.\u003c\/p\u003e\u003cp\u003eWe build this watch to honor a legacy of overcoming immense challenges to reach for the stars. It is the work of an independent team dedicated to Amida’s path of bold ideas and clear function. The Digitrend NASA Tribute is our way to tribute a pivotal era of human exploration, celebrating the achievements made while overcoming adversity.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCERAMIC SHELL\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur inspiration comes from the iconic ceramic tiles covering the space shuttle's exterior, to protect it against the brutal heat of atmospheric reentry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVELCRO STRAP\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInspired by NASA use of Velcro, the strap features a black nylon strap with space suit material insert, resembling astronaut gear. Includes a secure hook-and-loop system as a tribute to space program innovation.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187955883,"sku":"WG31DBW.VDNNMM1NS","price":4999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5840120296.jpg?v=1782671082"},{"product_id":"amida-digitrend-steel-edition-amditoe-steel-al","title":"Amida Digitrend Steel Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in Granges, which later moved to Montreux before collapsing in 1979 due to the quartz crisis. At its peak, AMIDA employed just over 300 people. At Baselworld in March 1976, in the midst of the quartz revolution and the advent of LCD electronic watches, AMIDA introduced a mechanical model with a digital display: the Digitrend. A singular watch, combining two patents: one for its jumping-hour movement, the other for its refraction display using a prism. Also known as the \"drivers watch\", this watch was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe have been passionate since 2015 about what this iconic model represents, namely the retro-futuristic, space-age universe, automotive design and architecture from the 1950s to the 1970s. We are now devoted to redesigning the AMIDA brand with the idea of continuing its history through this fantasized vision of the past, where the future was synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign an authentic version of the Digitrend, seeking to improve every detail while preserving the very essence of the product. First of all, we called on Johann Terretaz, a Swiss graphic designer and typographer. Then our friend and partner, Bruno Herbet, to design a new additional module for the jumping-hour display, compatible with a Soprod Newton automatic movement. Thanks to his background and previous experience as a watch engineer, he was able to find the equation that calculates the exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest of the design, Matthieu Allègre redesigned the whole piece; from the typography (based on the original), to the redesign of the case shape and finishes, the Alcantara strap, the steel bracelet, the case back graphics for this limited edition \"Take Off\" which is a nod to the very first AMIDA logo of 1925, to the imagination of a new packaging that will act as a display and decorative object inspired by the space and retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack to the future. 2024 marks the great comeback of AMIDA’s Digitrend: reimagined, refined, modernized  and perfected through the deep commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe car body-style case, machined from a block of 316 L stainless steel, has seen its contours refined for sleeker aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism.The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement–with the tightest tolerances–incorporates jumping hours for exceptional efficiency and precision. These technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography–true to the original orange digits emblematic of the 70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187988651,"sku":"AMDITOE-STEEL-AL","price":4350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5839332041.jpg?v=1782671080"},{"product_id":"amida-digitrend-steel-edition-amditoe-steel-met","title":"Amida Digitrend Steel Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in  Granges, which later moved to Montreux before collapsing in 1979 due to  the quartz crisis. At its peak, AMIDA employed just over 300 people. At  Baselworld in March 1976, in the midst of the quartz revolution and the  advent of LCD electronic watches, AMIDA introduced a mechanical model  with a digital display: the Digitrend. A singular watch, combining two  patents: one for its jumping-hour movement, the other for its refraction  display using a prism. Also known as the \"drivers watch\", this watch  was a direct inspiration for several independent brands in the 2010s.\n\u003c\/p\u003e\u003cp\u003eWe  have been passionate since 2015 about what this iconic model  represents, namely the retro-futuristic, space-age universe, automotive  design and architecture from the 1950s to the 1970s. We are now devoted  to redesigning the AMIDA brand with the idea of continuing its history  through this fantasized vision of the past, where the future was  synonymous with a better world.\n\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign  an authentic version of the Digitrend, seeking to improve every detail  while preserving the very essence of the product. First of all, we  called on Johann Terretaz, a Swiss graphic designer and typographer.  Then our friend and partner, Bruno Herbet, to design a new additional  module for the jumping-hour display, compatible with a Soprod Newton  automatic movement. Thanks to his background and previous experience as a  watch engineer, he was able to find the equation that calculates the  exact reflection for an optimal 90-degree display.\n\u003c\/p\u003e\u003cp\u003eAs for the rest  of the design, Matthieu Allègre redesigned the whole piece; from the  typography (based on the original), to the redesign of the case shape  and finishes, the Alcantara strap, the steel bracelet, the case back  graphics for this limited edition \"Take Off\" which is a nod to the very  first AMIDA logo of 1925, to the imagination of a new packaging that  will act as a display and decorative object inspired by the space and  retrofuturist universe.\n\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eBack  to the future. 2024 marks the great comeback of AMIDA’s Digitrend:  reimagined, refined, modernized  and perfected through the deep  commitment of a team of enthusiasts.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eThe  car body-style case, machined from a block of 316 L stainless steel,  has seen its contours refined for sleeker aesthetics and improved  finishes, enhancing its fluid profile.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eThere  is no luminous or electronic display. So what is the secret? AMIDA’s  idea is more than ingenious. The readout is actually an optical effect  created by a crystal in the shape of a prism.The movement operates  horizontally, but the ‘image’ of the hour and minute discs is projected  vertically. AMIDA called its system LRD (for Light Reflecting Display),  which was patented under No.3,786,626 on April 5, 1973. A remarkable and  singular proposition in horology that makes the Digitrend a watch truly  extra-ordinary.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eFeaturing  an in-house developed module with a unique dual-disc construction of  only 9 components, doubling as both a plate and a casing ring, this  modern movement–with the tightest tolerances–incorporates jumping hours  for exceptional efficiency and precision. These technical improvements  find themselves amplified by aesthetic refinements, like the redesigned  minute window and completely redesigned typography–true to the original  orange digits emblematic of the 70s.\n\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303188021419,"sku":"AMDITOE-STEEL-MET","price":4874.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5839674793.jpg?v=1782671080"},{"product_id":"amida-digitrend-osii-black-wg42aaw2masnmm","title":"Amida Digitrend OSII Black","description":"\u003cp\u003e\u003cstrong\u003ePresenting the Amida Digitrend Open Sapphire Black: A Vision Brought to Light\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLadies  and gentlemen, allow us to show you what happens when a vision refuses  to stay still. This is the Amida Digitrend Open Sapphire Black. It is  the proof that the original idea was never finished, it was simply  waiting for the right moment to evolve.\u003c\/p\u003e\u003cp\u003eWhen Amida shocked the watch world in 1976 with the mechanical  Digitrend, it proposed a radical way to read time: a prism turning  jumping-hour discs ninety degrees, so the display faced the driver. We  resumed that mission with the first Open Sapphire. Now, we take it  further.\u003c\/p\u003e\u003cp\u003eThe full sapphire hood, machined from a single block, no  longer just reveals the movement but also it activates it. Light floods  through the crystal shell, charges the BGW9 Super-LumiNova indices, and  for the first time in Digitrend history the display ignites in the dark.  A new DLC-coated steel framework replaces what was once hidden and  utilitarian, turning the interior into deliberate architecture.\u003c\/p\u003e\u003cp\u003eWe  build this watch in one hundred and fifty pieces. It is the work of a  team that believes the mid-century vision was abandoned too soon, and  that the machine they dreamed of making can finally exist. The Open  Sapphire Black is not nostalgia. It is a historical correction — and we  are just getting started.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere  is no luminous or electronic display. So what is the secret? AMIDA’s  idea is more than ingenious. The readout is actually an optical effect  created by a crystal in the shape of a prism. The movement operates  horizontally, but the ‘image’ of the hour and minute discs is projected  vertically. AMIDA called its system LRD (for Light Reflecting Display),  which was patented under No.3,786,626 on April 5, 1973. A remarkable and  singular proposition in horology that makes the Digitrend a watch truly  extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing  an in-house developed module with a unique dual-disc construction of  only 9 components, doubling as both a plate and a casing ring, this  modern movement,with the tightest tolerances, incorporates jumping hours  for exceptional efficiency and precision. These technical improvements  find themselves amplified by aesthetic refinements, like the redesigned  minute window and completely redesigned typography–true to the original  orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303188054187,"sku":"WG42AAW2.MASNMM","price":8223.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5842842898.jpg?v=1782671079"},{"product_id":"amida-digitrend-osii-black-wg42aaw2bebnmm1a","title":"Amida Digitrend OSII Black","description":"\u003cp\u003e\u003cstrong\u003ePresenting the Amida Digitrend Open Sapphire Black: A Vision Brought to Light\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLadies and gentlemen, allow us to show you what happens when a vision refuses to stay still. This is the Amida Digitrend Open Sapphire Black. It is the proof that the original idea was never finished, it was simply waiting for the right moment to evolve.\u003c\/p\u003e\u003cp\u003eWhen Amida shocked the watch world in 1976 with the mechanical Digitrend, it proposed a radical way to read time: a prism turning jumping-hour discs ninety degrees, so the display faced the driver. We resumed that mission with the first Open Sapphire. Now, we take it further.\u003c\/p\u003e\u003cp\u003eThe full sapphire hood, machined from a single block, no longer just reveals the movement but also it activates it. Light floods through the crystal shell, charges the BGW9 Super-LumiNova indices, and for the first time in Digitrend history the display ignites in the dark. A new DLC-coated steel framework replaces what was once hidden and utilitarian, turning the interior into deliberate architecture.\u003c\/p\u003e\u003cp\u003eWe build this watch in one hundred and fifty pieces. It is the work of a team that believes the mid-century vision was abandoned too soon, and that the machine they dreamed of making can finally exist. The Open Sapphire Black is not nostalgia. It is a historical correction — and we are just getting started.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism. The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement,with the tightest tolerances, incorporates jumping hours for exceptional efficiency and precision. These technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography–true to the original orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303188152491,"sku":"WG42AAW2.BEBNMM1A","price":7699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5840134814.jpg?v=1782671090"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/collections\/amida.png?v=1781740534","url":"https:\/\/www.exquisitetimepieces.com\/collections\/amida.oembed","provider":"Exquisite Timepieces","version":"1.0","type":"link"}