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The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability. The AIKON #Tide is endowed with a screwed crown together with a screwed caseback, details that contribute to the model’s impressive water resistance of 100m. The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. \u003c\/p\u003e\u003cp\u003eAt the heart of the AIKON #tide is a quartz movement, delivering convenience and precision. As you would expect of a Swiss watch, the AIKON #tide is a quality product, backed by a 5-year warranty. After all, it’s an AIKON.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFROM THE OCEAN TO THE CITY...\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMaurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines.\u003c\/p\u003e\u003cp\u003eThese bottles are sorted, shredded into flakes, washed and compacted close to the point of collection. 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This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.\u003cbr\u003eIn 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes.\u003c\/p\u003e\u003cp\u003eIn 2017, The Swiss brand unveils a new look AIKON CHRONO, featuring a cheerful blue sunray dial and matching blue strap with integrated M logo.\u003cbr\u003eThe AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stopwatch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.\u003cbr\u003eMaurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir-faire and the companys design expertise. 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It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide material. It’s a win-win deal.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeyond its vibrant hues and its case, the dial is adorned with a ‘Vague du Jura’ motif, a stylish reference to the ocean. The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability. The AIKON #Tide is endowed with a screwed crown together with a screwed caseback, details that contribute to the model’s impressive water resistance of 100m. The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. \u003c\/p\u003e\u003cp\u003eAt the heart of the AIKON #tide is a quartz movement, delivering convenience and precision. As you would expect of a Swiss watch, the AIKON #tide is a quality product, backed by a 5-year warranty. 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