{"title":"Sartory Billard","description":"","products":[{"product_id":"sartory-billard-sb04-e-ghost-full-silicon","title":"Sartory Billard SB04-E Ghost Full Silicon","description":"\u003cp\u003eSB04-E Ghost Full Silicon\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Ghost Spirit, Reinvented \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor several years, Sartory-Billard has been exploring a  radical aesthetic with the Ghost editions: playing with reflections, the  disappearance of visual markers, and a fascination with polished mirror  surfaces. These pieces, stripped of color, embody an almost ghostly  watchmaking, where light itself becomes the only material. \u003c\/p\u003e\u003cp\u003eWith the SB04-E Ghost Silicon, Sartory Billard takes a new step  forward. For the first time – after titanium, steel, and gold (private  collection) – the mirror surface uses a non-metallic material through  the bold use of silicon. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSilicon, the Absolute Mirror \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA material emblematic of microtechnology, silicon is  used here in its purest form. Each disk is polished to the point of  becoming a perfect mirror, revealing a surface of unique intensity: a  deep gray, identical to that of tantalum, but with a spectral brilliance  that captures and reflects every nuance of light.They are then cut and  assembled by Armand Billard in the Sartory-Billard workshop to an  extreme thickness of just 0.5 mm. \u003c\/p\u003e\u003cp\u003eTwo Interpretations \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e    Subtle version: an outer ring in sunburst, smoked  tantalum frames a central disk in polished mirror silicon. The two  materials, twin in color yet opposite in texture, enter into a dialogue  of unique harmony. \u003c\/li\u003e\n\u003cli\u003e    Radical version: a full dial in polished mirror silicon, a  total and continuous surface, both hypnotic and elusive. A true Ghost  watch, reserved for the boldest collectors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCrafted with Intent\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAt  Sartory-Billard, every watch is a quest for meaning and coherence. The  SB04-E Ghost Silicon embodies our philosophy of Crafted with Intent:  materializing time by transforming a high-tech element into a pure and  radical aesthetic experience. It is a piece where time is reflected more  than read – an invitation to silent contemplation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eForm around your wrist\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBoth  SB04-E Ghost editions, whether the full silicon dial or the  silicon-and-tantalum combination, are offered with a choice of two  exclusive bracelets. The first is a Sartory-Billard rubber strap with a  sleek, integrated design, secured by a stainless-steel pin buckle  engraved with the SB logo. The second is a Sartory-Billard metal  bracelet, featuring alternating brushed and polished surfaces that echo  the Ghost’s mirrored aesthetic, paired with a robust three-fold clasp  also signed with the logo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Raw Material\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSilicon  is born from the earth’s crust, where it exists in endless abundance as  sand and quartz. When refined and crystallized into its purest form, it  becomes something entirely different: a perfect lattice of matter, cut  into thin wafers and polished until their surface turns into a dark,  mirror-like plane. Harder than steel yet lighter than aluminum, this  unlikely material usually powers the hidden world of microchips and  precision mechanics. On the SB04-E Ghost, this raw material is  transformed into a dial that appears almost immaterial—at once mirror,  shadow, and light—turning an element of science into a canvas of pure  poetry.\u003c\/p\u003e\u003cp\u003eIn watchmaking, “silicon” (without e) designates the  crystalline element shaping our dials – distinct from “silicone,” the  soft polymer used in everyday materials.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199289933995,"sku":"SB04-E-Ghost-Silicon","price":5685.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5152624378.jpg?v=1780789295"},{"product_id":"sartory-billard-sb04-e-ghost-silicon-tantalum","title":"Sartory Billard SB04-E Ghost Silicon Tantalum","description":"\u003cp\u003eSB04-E Ghost Silicon Tantalum\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Ghost Spirit, Reinvented\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor several years, Sartory-Billard has been exploring a radical aesthetic with the Ghost editions: playing with reflections, the disappearance of visual markers, and a fascination with polished mirror surfaces. These pieces, stripped of color, embody an almost ghostly watchmaking, where light itself becomes the only material.\n\u003c\/p\u003e\u003cp\u003eWith the SB04-E Ghost Silicon, Sartory Billard takes a new step forward. For the first time – after titanium, steel, and gold (private collection) – the mirror surface uses a non-metallic material through the bold use of silicon.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSilicon, the Absolute Mirror\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA material emblematic of microtechnology, silicon is used here in its purest form. Each disk is polished to the point of becoming a perfect mirror, revealing a surface of unique intensity: a deep gray, identical to that of tantalum, but with a spectral brilliance that captures and reflects every nuance of light.They are then cut and assembled by Armand Billard in the Sartory-Billard workshop to an extreme thickness of just 0.5 mm.\n\u003c\/p\u003e\u003cp\u003eTwo Interpretations\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e    Subtle version: an outer ring in sunburst, smoked tantalum frames a central disk in polished mirror silicon. The two materials, twin in color yet opposite in texture, enter into a dialogue of unique harmony.\n\u003c\/li\u003e\n\u003cli\u003e    Radical version: a full dial in polished mirror silicon, a total and continuous surface, both hypnotic and elusive. A true Ghost watch, reserved for the boldest collectors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCrafted with Intent\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAt Sartory-Billard, every watch is a quest for meaning and coherence. The SB04-E Ghost Silicon embodies our philosophy of Crafted with Intent: materializing time by transforming a high-tech element into a pure and radical aesthetic experience. It is a piece where time is reflected more than read – an invitation to silent contemplation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eForm around your wrist\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBoth SB04-E Ghost editions, whether the full silicon dial or the silicon-and-tantalum combination, are offered with a choice of two exclusive bracelets. The first is a Sartory-Billard rubber strap with a sleek, integrated design, secured by a stainless-steel pin buckle engraved with the SB logo. The second is a Sartory-Billard metal bracelet, featuring alternating brushed and polished surfaces that echo the Ghost’s mirrored aesthetic, paired with a robust three-fold clasp also signed with the logo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Raw Material\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSilicon is born from the earth’s crust, where it exists in endless abundance as sand and quartz. When refined and crystallized into its purest form, it becomes something entirely different: a perfect lattice of matter, cut into thin wafers and polished until their surface turns into a dark, mirror-like plane. Harder than steel yet lighter than aluminum, this unlikely material usually powers the hidden world of microchips and precision mechanics. On the SB04-E Ghost, this raw material is transformed into a dial that appears almost immaterial—at once mirror, shadow, and light—turning an element of science into a canvas of pure poetry.\u003c\/p\u003e\u003cp\u003eIn watchmaking, “silicon” (without e) designates the crystalline element shaping our dials – distinct from “silicone,” the soft polymer used in everyday materials.\u003cbr\u003e\n\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199289966763,"sku":"SB04-E-Ghost-Silicon-Tantalum","price":5685.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5150756893.jpg?v=1780789292"},{"product_id":"sartory-billard-sb04-e-ruby","title":"Sartory Billard SB04-E Ruby","description":"\u003cp\u003eExperience the Sartory Billard SB04-E Ruby Platinum, a masterpiece of bespoke horology. Featuring a striking ruby-red dial and an elegant platinum case, this timepiece embodies luxury and craftsmanship. Hand-finished details and a Swiss mechanical movement ensure precision and exclusivity. Elevate your collection with this extraordinary custom-made watch.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199290032299,"sku":"SB04-E","price":6440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/4753374370.jpg?v=1780789294"},{"product_id":"sartory-billard-sb04-e-pietersite-platinum","title":"Sartory Billard SB04-E Pietersite","description":"\u003cp\u003eSartory Billard SB04-E Pietersite\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStorm Set in Time\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePietersite is known for its swirling patterns and storm-like appearance. With colors ranging from deep blue to gold and bronze, it reflects the wild energy of natural forces. The stone’s shifting texture gives the dial a sense of movement, like a storm frozen in time.\u003c\/p\u003e\u003cp\u003eEach dial is one of a kind. No two Pietersite pieces look the same, and every watch carries its own unique pattern and energy. This individuality turns each SB04-E into a personal expression, shaped by the randomness of nature.\u003c\/p\u003e\u003cp\u003eSurrounding the dial is a platinum-plated outer ring, finished with a sunburst texture and soft gradient. It frames the Pietersite center, adding contrast and highlighting the stormy character of the stone. The ring’s subtle shine balances the bold dial, enhancing the overall harmony of the design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClear Purpose \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOne of the defining features of the latest generation of Sartory-Billard watches, also present in the new SB04-E, is the sapphire disk onto which the hour markers are applied.\u003c\/p\u003e\u003cp\u003eThis sapphire disk features an inner ring made of metal, with a chamfered edge polished using a diamond tool, while the outer surfaces of the ring are circularly brushed.\u003c\/p\u003e\u003cp\u003eThe disk is adorned with even-numbered markers crafted from metal, with all visible surfaces polished with a diamond-cut finish.\u003c\/p\u003e\u003cp\u003eThe Super-LumiNova® BGW9 pad printed minute track and  odd-numbered markers showcase the brand’s signature Y-shaped design, inspired by the Eiffel Tower—a nod to the founder’s Parisian roots.\u003c\/p\u003e\u003cp\u003eAt just 0.3 mm thick, the sapphire disk is treated with anti-reflective coating on both sides, allowing a perfect view on the minute dial beneath it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePointing The Way\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe hands are slender and feature diamond-cut edges, designed to catch and reflect light vividly, creating areas of brightness and shadow that give the hands a sense of depth and volume.\u003c\/p\u003e\u003cp\u003eBoth the hour and minute hands are linear brushed and are filled with BGW9 Super-LumiNova®, while the seconds hand includes a small polished tip, also diamond-cut for a brilliant finish. These hands interact dynamically with light, enhancing their elegance while subtly drawing attention to the beauty of the dial.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExposed Highlights\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB04-E bezel features a concave design that reflects light and its surroundings, creating an optical effect that visually reduces the watch’s thickness.\u003c\/p\u003e\u003cp\u003eThis design also brings the sapphire crystal—and consequently the dial—closer to the wearer’s eye, enhancing its beauty. The watch case alternates between polished and brushed surfaces, with chamfered and polished edges adding a refined touch.\u003c\/p\u003e\u003cp\u003eA signature Sartory-Billard design element is the subtle separation between the short lugs and the main circular case. Combined with the concave bezel, these design features create an optical illusion of slimness, making the watch, which measures just over 10 mm in thickness, appear significantly thinner than it actually is.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLineage Evolution\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOne distinctive feature of the SB04 range was the fluted ring decoration on the movement’s rotor. This essential design element has now been relocated from the rotor to the case back, allowing for a reduction of nearly 1 mm in overall case thickness, resulting in a slimmer watch.\u003c\/p\u003e\u003cp\u003eThe fluted pattern, engraved with a diamond tool, is applied to the case back and is available in both open and closed case back variations. This design choice not only a signature that enhances the watch’s elegance but also improves its overall proportions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBetter Interaction\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe watch features a screw-down crown, ensuring water resistance up to 100 meters. The crown incorporates three distinct textures: the outer teeth are circularly brushed, the inner teeth have a matte finish, and the side of the crown is also circularly brushed.\u003c\/p\u003e\u003cp\u003eWith a diameter of 7 mm, it offers excellent grip while remaining comfortable against the wrist. A unique detail is the outer face of the crown, which is filled with BGW9 Super-LumiNova®, allowing it to glow in the dark as a nighttime visual signature. This crown face also displays the logo, crafted in metal, adding a refined touch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eForm Around Your Wrist\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike all watches in the Sartory-Billard range, the 20 mm width lugs are drilled to accommodate curved straps. We are proud to announce a partnership with Delugs.\u003c\/p\u003e\u003cp\u003eRubber CTS : Designed for a perfect fit on your wrist and secured by a sleek spring-loaded deployment clasp, this watch strap offers exceptional durability and water resistance while being easy to maintain.\u003c\/p\u003e\u003cp\u003eLeather strap from the Delugs collection, which you can select according to your preferences (size, material and color)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Raw Material\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRecognizable by its distinctive swirling colors and patterns, the rough Pietersite stone is precisely cut into slabs and then expertly shaped into watch dials in Germany, just one hour from our workshop.\u003c\/p\u003e\u003cp\u003eThis meticulous process ensures complete traceability and confirms that each dial is crafted under ethical, high-quality conditions, distinct from mass-production facilities and unethical sourcing practices.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199290982571,"sku":"SB04E1PIE1","price":6165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/4990668133.jpg?v=1780789296"},{"product_id":"sartory-billard-full-pietersite-dial-sb04-e","title":"Sartory Billard Full Pietersite Dial","description":"\u003cp\u003eSartory Billard Full Pietersite Dial\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199291834539,"sku":"SB04-E-FULL-PIETERSITE","price":6850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5424897780.jpg?v=1780789302"},{"product_id":"sartory-billard-sb04-e-full-chrysocholla-dial","title":"Sartory Billard SB04-E Full Chrysocolla Stone Dial","description":"\u003cp\u003eSartory Billard Sb04-E Full Chrysocholla Dial\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199291867307,"sku":"SB04-E-FULL-CHRYSOCHOLLA","price":6850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5424814322.jpg?v=1780789303"},{"product_id":"sartory-billard-sb04-e-full-aventurine","title":"Sartory Billard SB04-E Full Aventurine","description":"\u003cp\u003eSartory Billard Sb04-E-Aventurine Full Aventurine\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStainless steel case.\u003c\/li\u003e\n\u003cli\u003eBlue aventurine dial.\u003c\/li\u003e\n\u003cli\u003eRounded tips hands with lume.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199291900075,"sku":"SB04-E-Aventurine","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5385334635.jpg?v=1780789310"},{"product_id":"sartory-billard-sb04-e-chrysocolla-platinum","title":"Sartory Billard SB04-E Chrysocolla Platinum","description":"\u003cp\u003eGaze upon this image, and you begin to understand the very soul of the SB04-E’s Chrysocolla dial. Like a breathtaking aerial view of a secluded lagoon, the stone reveals a mesmerizing tapestry of turquoise and emerald hues, swirling with natural veining like currents in crystalline waters.\u003c\/p\u003e\u003cp\u003eIt’s a miniature landscape captured in stone, echoing the tranquility and boundless beauty of these hidden aquatic paradises.\u003c\/p\u003e\u003cp\u003eChrysocolla, in its organic formation, mirrors the earth’s own artistry, bringing a piece of these natural wonders directly to your wrist.\u003c\/p\u003e\u003cp\u003eOne of the defining features of the latest generation of Sartory-Billard watches, also present in the new SB04-E, is the sapphire disk onto which the hour markers are applied.\u003c\/p\u003e\u003cp\u003eThis sapphire disk features an inner ring made of metal, with a chamfered edge polished using a diamond tool, while the outer surfaces of the ring are circularly brushed.\u003c\/p\u003e\u003cp\u003eThe disk is adorned with even-numbered markers crafted from metal, with all visible surfaces polished with a diamond-cut finish.\u003c\/p\u003e\u003cp\u003eThe Super-LumiNova® BGW9 pad printed minute track and  odd-numbered markers showcase the brand’s signature Y-shaped design, inspired by the Eiffel Tower—a nod to the founder’s Parisian roots.\u003c\/p\u003e\u003cp\u003eAt just 0.3 mm thick, the sapphire disk is treated with anti-reflective coating on both sides, allowing a perfect view on the minute dial beneath it.\u003c\/p\u003e\u003cp\u003eThe hands are slender and feature diamond-cut edges, designed to catch and reflect light vividly, creating areas of brightness and shadow that give the hands a sense of depth and volume.\u003c\/p\u003e\u003cp\u003eBoth the hour and minute hands are linear brushed and are filled with BGW9 Super-LumiNova®, while the seconds hand includes a small polished tip, also diamond-cut for a brilliant finish. These hands interact dynamically with light, enhancing their elegance while subtly drawing attention to the beauty of the dial.\u003c\/p\u003e\u003cp\u003eThe SB04-E bezel features a concave design that reflects light and its surroundings, creating an optical effect that visually reduces the watch’s thickness.\u003c\/p\u003e\u003cp\u003eThis design also brings the sapphire crystal—and consequently the dial—closer to the wearer’s eye, enhancing its beauty. The watch case alternates between polished and brushed surfaces, with chamfered and polished edges adding a refined touch.\u003c\/p\u003e\u003cp\u003eA signature Sartory-Billard design element is the subtle separation between the short lugs and the main circular case. Combined with the concave bezel, these design features create an optical illusion of slimness, making the watch, which measures just over 10 mm in thickness, appear significantly thinner than it actually is.\u003c\/p\u003e\u003cp\u003eOne distinctive feature of the SB04 range was the fluted ring decoration on the movement’s rotor. This essential design element has now been relocated from the rotor to the case back, allowing for a reduction of nearly 1 mm in overall case thickness, resulting in a slimmer watch.\u003c\/p\u003e\u003cp\u003eThe fluted pattern, engraved with a diamond tool, is applied to the case back and is available in both open and closed case back variations. This design choice not only a signature that enhances the watch’s elegance but also improves its overall proportions.\u003c\/p\u003e\u003cp\u003eThe watch features a screw-down crown, ensuring water resistance up to 100 meters. The crown incorporates three distinct textures: the outer teeth are circularly brushed, the inner teeth have a matte finish, and the side of the crown is also circularly brushed.\u003c\/p\u003e\u003cp\u003eWith a diameter of 7 mm, it offers excellent grip while remaining comfortable against the wrist. A unique detail is the outer face of the crown, which is filled with BGW9 Super-LumiNova®, allowing it to glow in the dark as a nighttime visual signature. This crown face also displays the logo, crafted in metal, adding a refined touch.\u003c\/p\u003e\u003cp\u003eLike all watches in the Sartory-Billard range, the 20 mm width lugs are drilled to accommodate curved straps. We are proud to announce a partnership with Delugs.\u003c\/p\u003e\u003cp\u003eRubber CTS : Designed for a perfect fit on your wrist and secured by a sleek spring-loaded deployment clasp, this watch strap offers exceptional durability and water resistance while being easy to maintain.\u003c\/p\u003e\u003cp\u003eEither in White Rubber CTS or un Grey Rubber CTS for this Chrysocholla SB04-E\u003c\/p\u003e\u003cp\u003eThe Chrysocolla featured in our watches is a genuine gemstone, sourced responsibly and presented in its natural form as a boulder.\u003c\/p\u003e\u003cp\u003eRecognizable by its beautiful blue-green hues, the chrysocolla boulder is expertly cut into slabs and crafted into dials in Germany, just one hour from our workshop.\u003c\/p\u003e\u003cp\u003eThis ensures complete traceability and guarantees that the process is carried out under ethical, high-quality conditions, far removed from mass-production facilities or exploitative practices.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199292096683,"sku":"SB04-E-CHRYSOCHOLLA","price":6165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/4808843465.jpg?v=1780789309"},{"product_id":"sartory-billard-sb04-e-tantalum-hand-engraved","title":"Sartory Billard SB04-E Tantalum Hand Engraved","description":"\u003cp\u003eDiscover the Sartory Billard SB04-E Tantalum Hand-Engraved, a true work of art in haute horology. Crafted from rare tantalum, this timepiece features exquisite hand-engraved details that showcase masterful craftsmanship. Powered by a Swiss mechanical movement, it offers both precision and exclusivity. A statement piece for discerning collectors.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199292784811,"sku":"SB04-E-TANTALUM","price":4780.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/4753489376.jpg?v=1780789316"},{"product_id":"sartory-billard-sb04-e-exquisite-blue-guilloche","title":"Sartory Billard SB04-E Exquisite Blue Guilloché","description":"\u003cp\u003e\u003cstrong\u003eThe Art of Guilloché\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB04-E “Exquisite Blue Guilloché” celebrates the enduring beauty of hand-crafted guilloché work.\u003cbr\u003e A luminous outer ring reveals a flowing blue gradient — shifting from a deep, moody tone to a soft, airy shade — each line engraved to catch and scatter light with the slightest motion of the wrist.\u003c\/p\u003e\u003cp\u003eAt the center, a pristine white guilloché surface offers a serene, radiant backdrop, enhancing the play of depth, texture, and color.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrecision in Design\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHovering above this sculpted landscape is the model’s signature sapphire ring — thin, clear, and anti-reflective — carrying its indexes in a way that leaves the guilloché fully visible beneath.\u003c\/p\u003e\u003cp\u003eAlternating markers shimmer with polished, diamond-cut facets, while the others are pad-printed using Sartory-Billard’s distinctive Y-pattern.\u003cbr\u003e This layered construction creates a sense of depth, as though the guilloché is suspended beneath the surface, alive with motion, light, and shadow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHands That Illuminate\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEach hand is shaped from metal with crisp, precise cuts and refined by hand.\u003cbr\u003e The hour and minute hands feature a brushed finish and luminous material that emits a turquoise glow in darkness.\u003cbr\u003e The sweeping seconds hand moves with effortless balance, tracing a quiet path above the engraved dial.\u003c\/p\u003e\u003cp\u003eTime becomes a living sculpture — shifting, shimmering, and revealing new nuances as the day unfolds.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeritage in Motion\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis creation continues Sartory-Billard’s dedication to merging aesthetic purity with mechanical integrity.\u003cbr\u003e Every detail — from the engraved caseback to the carefully proportioned screw-down crown — reflects intention and refinement.\u003cbr\u003e The SB04-E achieves a harmony of elegance and resilience, ensuring that each element contributes both beauty and performance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Legacy of Guilloché\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor centuries, guilloché has embodied the meeting point of artistic expression and mathematical precision in watchmaking.\u003cbr\u003e Born in Europe during the age of classical craft, this engraving technique once adorned royal objects and fine jewelry before becoming integral to haute horlogerie.\u003c\/p\u003e\u003cp\u003eAt Sartory-Billard, this heritage is not merely preserved — it is re-imagined.\u003cbr\u003e In the Saint-Croix workshop, traditional motifs are recreated through modern CNC engraving, transforming metal into a dynamic texture of light and movement.\u003cbr\u003e A refined color gradient, crafted in Geneva, adds a contemporary layer to this timeless craft, and each watch is assembled by Armand in France, bringing the journey full circle.\u003c\/p\u003e\u003cp\u003eThe SB04-E “Exquisite Blue Guilloché” captures the union of past and present — where age-old artistry meets modern execution, and color becomes the bridge between tradition, innovation, and emotion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConforming to Your Wrist\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith its ergonomic lugs and graceful proportions, the SB04-E settles naturally against the wrist.\u003cbr\u003e Each piece arrives with a smooth white rubber strap and a metal bracelet, both featuring quick-release systems for seamless changes.\u003c\/p\u003e\u003cp\u003eComfortable, expressive, and refined, it is crafted not only to be worn — but to be truly experienced.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199292817579,"sku":"SB04-E Blue","price":6400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5416857356.jpg?v=1780789325"},{"product_id":"sartory-billard-sb04-e-winter-2026","title":"Sartory Billard SB04-E Winter 2026","description":"\u003cp\u003e\u003cstrong\u003eA frozen moment, shaped in time\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eWinter 2026 is not a seasonal colorway. It is a landscape. A dial conceived as a surface, not a graphic. A watch designed as an experience of cold, depth, and silence.\n\u003c\/p\u003e\u003cp\u003eBuilt on the SB04‑E platform, Winter 2026 showcases an extremely complex dial produced by Sartory‑Billard — technically, visually, and emotionally.\n\u003c\/p\u003e\u003cp\u003eThis piece captures the stillness of a frozen lake, the tension beneath the ice, and the fragile geometry of snowflakes suspended in time.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe dial, ice, depth and structure\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eDesigned by Armand Billard, the Winter 2026 dial is the result of a long experimental process combining digital construction and traditional dial‑making techniques.\n\u003c\/p\u003e\u003cp\u003eAt its core lies a custom graphic model built from individual snowflake structures. This digital relief was not decorative: it was engineered to become a physical surface.\n\u003c\/p\u003e\u003cp\u003eThe dial is first embossed using a bespoke 3D‑constructed mold, transferring the snowflake geometry directly into the metal. This relief becomes the foundation for the entire visual depth of the watch.\n\u003c\/p\u003e\u003cp\u003eOn this sculpted surface, a 3D painting process is applied, followed by a smoked gradient shifting from ice blue at the periphery to a soft white center. The transition is progressive, organic, and intentionally imperfect — like light diffusing through frozen water.\n\u003c\/p\u003e\u003cp\u003eA thick layer of lacquer is then applied, creating a visual effect reminiscent of a frozen lake: smooth on the surface, yet revealing depth and texture beneath. Light does not simply reflect — it sinks, spreads, and returns.\n\u003c\/p\u003e\u003cp\u003eFinally, the Roman numerals are applied by tampography using Super‑LumiNova® BGW9, ensuring legibility in low light while preserving the dial’s calm, monochrome palette.\n\u003c\/p\u003e\u003cp\u003eThis is not a printed dial. It is a constructed surface.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHands and readability\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eThe SB04‑E handset has been carefully selected for Winter 2026 to maintain clarity without disturbing the dial’s visual balance.\n\u003c\/p\u003e\u003cp\u003eDiamond‑cut hands, filled with BGW9 Super‑LumiNova®, float above the frozen surface, catching light sharply against the soft diffusion of the dial below.\n\u003c\/p\u003e\u003cp\u003eLegibility remains immediate — even as the dial invites contemplation.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout design\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWinter 2026 is housed in the SB04‑E case, a design known for its tension between classical proportions and contemporary execution.\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e    Diameter: 39.5 mm\n\u003c\/li\u003e\n\u003cli\u003e    Thickness: balanced for everyday wear\n\u003c\/li\u003e\n\u003cli\u003e    Finishing: mirror‑polished surfaces contrasted with precise geometry\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe polished case acts as a frame, amplifying the dial’s luminosity and reinforcing the sensation of depth.\n\u003c\/p\u003e\u003cp\u003eWater‑resistance is rated at 100 meters, making Winter 2026 as functional as it is poetic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Winter interpretation of time\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWinter 2026 is not about cold. It is about stillness.\u003c\/p\u003e\u003cp\u003eAbout time slowing beneath a frozen surface. About structure hidden under apparent calm.\u003c\/p\u003e\u003cp\u003eEach dial is a landscape. Each watch a frozen moment — shaped in time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMovement\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe watch is powered by a Swiss mechanical movement, regulated and assembled to Sartory‑Billard standards.\u003c\/p\u003e\u003cp\u003eReliable, proven, and discreet, the movement serves the design rather than competing with it — allowing the dial to remain the true focal point of the watch.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199293178027,"sku":"SB04-E-Winter","price":4200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5505658067.jpg?v=1780789320"},{"product_id":"sartory-billard-sb10-cheese-grinder-sb101sblsa-cheese","title":"Sartory Billard SB10 Cheese Grinder","description":"\u003cp\u003e\u003cstrong\u003eA first interpretation (and a joke)\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e(note from April 3rd 2026) :\n\u003c\/p\u003e\u003cp\u003eThis SB10 “Cheese Grinder” was originally presented as an April Fools’ joke. The response, however, has been unexpectedly strong—strong enough to make us seriously consider bringing it into production. In the meantime, we invite you to explore this page, conceived as a “serious joke” presentation of what might soon become a reality. Armand Billard\n\u003c\/p\u003e\u003cp\u003e-------\n\u003c\/p\u003e\u003cp\u003eThe SB10 marks a new step for Sartory-Billard. A jumping hour watch conceived around touch, where material is no longer just seen, but becomes a surface to explore. The deliberately minimal display frees a central space designed as a direct point of contact.\n\u003c\/p\u003e\u003cp\u003eWith the SB10 Cheese Grinder, Sartory-Billard introduces a deliberately straightforward approach to material, integrating a cabochon crafted from a Swiss Jura cheese grater. Selected for the precision of its stamping and the regularity of its perforations, this surface retains the properties that define its original function, while offering a new interpretation—both functional and unexpected.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA functional cabochon\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis piece was born from a simple, almost mundane observation of life in Swiss watchmaking workshops. At times, without leaving the bench, one might take a quick break with a piece of cheese and some bread nearby, instinctively shaving a few flakes without preparation or dedicated tools. In those moments, the gesture is immediate, natural, almost obvious—and it is precisely this spontaneity that the SB10 Cheese Grinder seeks to capture.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn intuitive ergonomics\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe cabochon therefore retains its primary function. It is not a decorative motif or a symbolic reference, but an active surface—one that enables a simple gesture capable of turning an ordinary moment into immediate satisfaction.\n\u003c\/p\u003e\u003cp\u003eWhether preparing an impromptu snack, adding a few shavings to a dish on the spot, or responding to a sudden craving for grated Gruyère, the watch supports a real, unfiltered use—without staging.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo hands\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB10 Cheese Grinder features no hands.\n\u003c\/p\u003e\u003cp\u003eTime is entirely displayed through two ultra-thin sapphire discs, approximately 0.2 mm thick, which seem to almost disappear into the light.\n\u003c\/p\u003e\u003cp\u003eThe hour disc jumps 30 degrees every 60 minutes, instantly revealing the next numeral. This mechanism creates a strong visual effect—almost cinematic: a precise instant, a transition, a beat, a pulse.\n\u003c\/p\u003e\u003cp\u003eThe minute disc moves continuously around the cabochon, creating a contrast between jumping time and flowing time.\n\u003c\/p\u003e\u003cp\u003eTwo rhythms coexist—one discreet and punctual, the other smooth and continuous. It is this duality that defines the SB10’s unique character.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMinutes in orbit\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe minutes are displayed via a sapphire disc completing a full rotation every sixty minutes. Around the cabochon, a peripheral ring coated with Super-LumiNova BGW9 traces the passage of time.\n\u003c\/p\u003e\u003cp\u003eA red marker crosses this luminous ring, indicating the minute with immediate clarity during the day.\n\u003c\/p\u003e\u003cp\u003eBut it is at night that the SB10 reveals another dimension. The ring glows with an intense turquoise light, forming a continuous halo around the cabochon. The light appears to float, suspended around the central material.\n\u003c\/p\u003e\u003cp\u003eTime is no longer simply read—it becomes atmosphere: a slow, silent, almost hypnotic rotation, a luminous circle in motion, an almost celestial phenomenon on the wrist.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe mechanism\n\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBeneath this refined architecture lies a coherent mechanical construction.\n\u003c\/p\u003e\u003cp\u003eThe SB10 is powered by the G100 automatic calibre from La Joux-Perret, paired with a patented jumping hour module ensuring a crisp and precise jump.\n\u003c\/p\u003e\u003cp\u003eBoth hour and minute discs are made of sapphire and housed within a 39.5 mm stainless steel case.\n\u003c\/p\u003e\u003cp\u003eEvery technical choice serves a single vision: clarity, coherence, and obviousness.\n\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199293374635,"sku":"SB101SBLSA-CHEESE","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5696228512.jpg?v=1780789320"},{"product_id":"sartory-billard-sb10-disco-ball-sb101sdiba","title":"Sartory Billard SB10 Jumping Hour Disco Ball","description":"\u003cp\u003e\u003cstrong\u003eAn idea born from a watchmaking dream\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor its tenth anniversary, Sartory-Billard unveils the SB10.\u003c\/p\u003e\u003cp\u003eA watch born from the SB08 project presented in 2024. This concept watch explored an extreme architecture, combining multiple sapphire elements, advanced complications, and a radical vision of time display: a large aperture for the hours, a fluid reading of the minutes, and a central surface entirely freed from the traditional dial.\u003c\/p\u003e\u003cp\u003eIts development involved a level of complexity and demands that did not align with the balance we were aiming for.\u003c\/p\u003e\u003cp\u003eAnd yet, its core idea endured: to offer a clear, almost poetic reading of time, grounded in material.\u003c\/p\u003e\u003cp\u003e“I couldn’t give up what made the soul of the SB08,” explains Armand Billard. “That large, highly legible hour display, the fluid minute reading, and above all, that open surface, a true canvas for creativity.”\u003c\/p\u003e\u003cp\u003eThe SB10 is that idea made possible, not a simplification but a distillation, true to the Sartory-Billard philosophy. As the brand’s first complication, it marks a key milestone. A vision once tied to a million-euro project, now made accessible.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRethinking the jumping hour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJumping hour watches offer a unique mechanical spectacle: an instant, precise, almost theatrical change. Yet they are often difficult to read, with small apertures and compressed numerals.\u003c\/p\u003e\u003cp\u003eThe SB10 takes a different approach.\u003c\/p\u003e\u003cp\u003eAt six o’clock, a wide opening reveals the hour on a sapphire disc. This aperture has been deliberately enlarged to ensure immediate legibility, a conscious and almost personal choice. “I’m 50 years old, I need to read the time clearly,” says Armand Billard.\u003c\/p\u003e\u003cp\u003eThe numerals appear in an unusually large format, nearly twice the size of those found on more traditional jumping hour watches. Designed specifically for Sartory-Billard by typographer Simon Schmidt, they combine modernity with timeless clarity.\u003c\/p\u003e\u003cp\u003eA simple glance at the wrist is enough. Time reveals itself effortlessly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWithout hands\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB10 features no hands.\u003c\/p\u003e\u003cp\u003eTime is entirely displayed through two ultra-thin sapphire discs, approximately 0.2 mm thick, that seem to disappear into the light.\u003c\/p\u003e\u003cp\u003eThe hour disc jumps 30 degrees every 60 minutes, instantly revealing the next numeral. This creates a striking visual effect, almost cinematic, a precise moment, a shift, a beat, a pulse.\u003c\/p\u003e\u003cp\u003eThe minute disc moves continuously around the cabochon, creating a contrast between jumping time and flowing time.\u003c\/p\u003e\u003cp\u003eTwo rhythms coexist, one discrete and punctual, the other smooth and continuous. This duality defines the character of the SB10.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMinutes in orbit\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe minutes are indicated by a sapphire disc completing a full rotation every sixty minutes. Around the cabochon, a peripheral ring coated with Super-LumiNova BGW9 traces the passage of time.\u003c\/p\u003e\u003cp\u003eA red marker moves along this luminous ring, indicating the minutes with precision.\u003c\/p\u003e\u003cp\u003eAt night, the SB10 reveals another dimension. The ring glows in a vivid turquoise, forming a halo around the cabochon. The light appears to float, suspended around the central material.\u003c\/p\u003e\u003cp\u003eTime is no longer simply read, it becomes an atmosphere, a slow, silent rotation, a luminous circle in motion, a celestial presence on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBetween watchmaking and jewelry\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB10 has no traditional dial. A cabochon replaces it, a sculpted surface borrowed from jewelry, with no mechanical function.\u003c\/p\u003e\u003cp\u003eThis element becomes the centerpiece of the watch, mounted externally like a precious stone, not to display time, but to give it presence.\u003c\/p\u003e\u003cp\u003eIts surface captures light, but also invites touch. The cabochon is not only meant to be seen, it is designed to be felt. Polished, crafted, sometimes textured, it creates a physical and instinctive connection with the watch.\u003c\/p\u003e\u003cp\u003eIt is not interchangeable, forming an intimate bond between the object and its owner, much like a piece of jewelry.\u003c\/p\u003e\u003cp\u003eThis is a watch to be looked at as much as it is to be touched, where material invites gesture and interaction.\u003c\/p\u003e\u003cp\u003eThe watch becomes a meeting point between the rigor of watchmaking and the freedom of material.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDisco Ball\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this version, the cabochon features a guilloché pattern known as Disco Ball.\u003c\/p\u003e\u003cp\u003eIts surface is composed of dozens of micro-facets that capture and fragment light from every angle.\u003c\/p\u003e\u003cp\u003eWith each movement of the wrist, the perception of the watch constantly evolves. Light reflects, breaks apart, and recomposes itself.\u003c\/p\u003e\u003cp\u003eThe cabochon becomes tactile, revealing its texture under the fingertips and creating a direct interaction with the material.\u003c\/p\u003e\u003cp\u003eA living surface, constantly in motion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe mechanism\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBeneath its apparent simplicity lies a coherent mechanical construction.\u003c\/p\u003e\u003cp\u003eThe SB10 is powered by the automatic La Joux-Perret G100 caliber, paired with a patented jumping hour module.\u003c\/p\u003e\u003cp\u003eBoth hour and minute discs are made of sapphire and housed in a 39.5 mm stainless steel case.\u003c\/p\u003e\u003cp\u003eEvery technical choice serves clarity, coherence, and purpose.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199293898923,"sku":"SB101SDIBA","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5696317621.jpg?v=1780789328"},{"product_id":"sartory-billard-sb10-jumping-hour-black-sapphire-sb101sblsa","title":"Sartory Billard SB10 Jumping Hour Black Sapphire","description":"\u003cp\u003e\u003cstrong\u003eAn idea born from a watchmaking dream\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor its tenth anniversary, Sartory-Billard unveils the SB10.\u003c\/p\u003e\u003cp\u003eA watch born from the SB08 project presented in 2024. This concept watch explored an extreme architecture, combining multiple sapphire elements, advanced complications, and a radical vision of time display: a large aperture for the hours, a fluid reading of the minutes, and a central surface entirely freed from the traditional dial.\u003c\/p\u003e\u003cp\u003eIts development involved a level of complexity and demands that did not align with the balance we were aiming for.\u003c\/p\u003e\u003cp\u003eAnd yet, its core idea endured: to offer a clear, almost poetic reading of time, grounded in material.\u003c\/p\u003e\u003cp\u003e“I couldn’t give up what made the soul of the SB08,” explains Armand Billard. “That large, highly legible hour display, the fluid minute reading, and above all, that open surface, a true blank canvas for creativity.”\u003c\/p\u003e\u003cp\u003eThe SB10 is that idea made possible, not a simplification but a distillation, true to the Sartory-Billard philosophy. As the brand’s first complication, it marks a significant milestone. A vision once tied to a million-euro project, now made accessible.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRethinking the jumping hour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJumping hour watches offer a unique mechanical spectacle: an instant, precise, almost theatrical change. Yet they are often difficult to read, with small apertures and compressed numerals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eThe SB10 takes a different path.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAt six o’clock, a wide opening reveals the hour on a sapphire disc. This aperture has been deliberately enlarged to ensure immediate legibility, a conscious and almost personal choice.\u003c\/p\u003e\u003cp\u003e“I’m 50 years old, I need to read the time clearly.” says Armand Billard.\u003c\/p\u003e\u003cp\u003eThe numerals appear in an unusually large format for a jumping hour watch, nearly twice the size of those found on more traditional pieces. Designed specifically for Sartory-Billard by typographer Simon Schmidt, they balance modernity with timeless clarity.\u003c\/p\u003e\u003cp\u003eA simple glance at the wrist is enough. Time reveals itself effortlessly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWithout hands\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB10 features no hands.\u003c\/p\u003e\u003cp\u003eTime is entirely displayed through two ultra-thin sapphire discs, approximately 0.2 mm thick, that seem to disappear into the light.\u003c\/p\u003e\u003cp\u003eThe hour disc jumps 30 degrees every 60 minutes, instantly revealing the next numeral. This creates a striking visual effect, almost cinematic, a precise moment, a shift, a beat, a pulse.\u003c\/p\u003e\u003cp\u003eThe minute disc, by contrast, moves continuously around the cabochon, creating a dialogue between jumping time and flowing time.\u003c\/p\u003e\u003cp\u003eTwo rhythms coexist: one discrete and punctual, the other smooth and continuous. This duality defines the character of the SB10.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMinutes in orbit\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe minutes are indicated by a sapphire disc completing a full rotation every sixty minutes. Around the cabochon, a peripheral ring coated with Super-LumiNova BGW9 traces the passage of time.\u003c\/p\u003e\u003cp\u003eA red marker moves along this luminous ring, indicating the minutes with precision and clarity.\u003c\/p\u003e\u003cp\u003eBut it is at night that the SB10 reveals another dimension. The ring glows in a vivid turquoise, forming a continuous halo around the cabochon. The light appears to float, suspended around the central material.\u003c\/p\u003e\u003cp\u003eTime is no longer simply read, it becomes an atmosphere: a slow, silent, almost hypnotic rotation, a luminous circle in motion, a small celestial phenomenon on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBetween watchmaking and jewelry\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe SB10 has no traditional dial. In its place, a cabochon: a polished surface borrowed from the world of jewelry, with no mechanical function.\u003c\/p\u003e\u003cp\u003eThis element becomes the centerpiece of the watch, mounted from the outside like a precious stone set onto the case, not to display time, but to give it presence.\u003c\/p\u003e\u003cp\u003eIts surface captures light, but also invites the eye and the hand. The cabochon is not only meant to be seen, it is designed to be touched. Polished, crafted, sometimes textured, it creates a physical, almost instinctive connection with the watch.\u003c\/p\u003e\u003cp\u003eThe cabochon is not interchangeable. It is an integral part of the watch, forming a personal bond between the object and its owner, much like a piece of jewelry that evolves with time.\u003c\/p\u003e\u003cp\u003eThis is a watch to be looked at as much as it is to be touched, where material invites gesture, where the finger follows the surface to feel its relief and temperature.\u003c\/p\u003e\u003cp\u003eThe watch becomes a meeting point between the rigor of watchmaking and the freedom of material expression.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBlack Sapphire\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this version, the cabochon is crafted from smoked black sapphire.\u003c\/p\u003e\u003cp\u003eIts subtle transparency partially reveals the inner architecture of the watch: the jumping hour disc, the mechanical module, and the distinctive typography.\u003c\/p\u003e\u003cp\u003eThe sapphire acts as a dark veil, revealing without fully exposing.\u003c\/p\u003e\u003cp\u003eDepending on the angle and light, it shifts between translucency, opacity, and reflection.\u003c\/p\u003e\u003cp\u003eThe Super-LumiNova minute ring charges during the day to deliver a striking display at night.\u003c\/p\u003e\u003cp\u003eA minimal object, yet rich in depth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe mechanism\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBeneath its apparent simplicity lies a coherent mechanical construction.\u003c\/p\u003e\u003cp\u003eThe SB10 is powered by the automatic La Joux-Perret G100 caliber, paired with a patented jumping hour module ensuring a precise and instantaneous change.\u003c\/p\u003e\u003cp\u003eBoth hour and minute discs are made of sapphire and housed within a 39.5 mm stainless steel case.\u003c\/p\u003e\u003cp\u003eEvery technical choice serves the same vision: clarity, coherence, and purpose.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199294455979,"sku":"SB101SBLSA","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5696131611.jpg?v=1780789331"},{"product_id":"sartory-billard-sb10-jump-hour-aventurine","title":"Sartory Billard SB10 Jump Hour Aventurine","description":"\u003cp\u003eThe SB10 Jumping Hour replaces the traditional dial with a aventurine cabochon. Hours jump cleanly through a generous aperture at six o'clock, while a Super-LumiNova BGW9 ring on a sapphire minute disc orbits the cabochon once per hour, delivering a striking turquoise halo after dark. Built on La Joux-Perret's G100 calibre with a 55-hour power reserve and housed in a 39.5 mm steel case, this is Sartory-Billard's tenth-anniversary statement distilled into something you can actually wear every day.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199294685355,"sku":"SB10-JUMP-AVENTURINE","price":5650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5733821936.jpg?v=1780789330"},{"product_id":"sartory-billard-sb10-jump-hour-meteorite-on-bracelet","title":"Sartory Billard SB10 Jump Hour Meteorite On Bracelet","description":"\u003cp\u003eThe SB10 Jumping Hour replaces the traditional dial with a meteorite grey. Hours jump cleanly through a generous aperture at six  o'clock, while a Super-LumiNova BGW9 ring on a sapphire minute disc  orbits the cabochon once per hour, delivering a striking turquoise halo  after dark. Built on La Joux-Perret's G100 calibre with a 55-hour power  reserve and housed in a 39.5 mm steel case, this is Sartory-Billard's tenth-anniversary statement distilled into something you can actually wear every day.\n\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199295307947,"sku":"SB10-JUMP-METEORITE-BRACELET","price":6425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5759709292.jpg?v=1780789337"},{"product_id":"sartory-billard-sb10-jump-hour-meteorite-on-strap","title":"Sartory Billard SB10 Jump Hour Meteorite On Strap","description":"\u003cp\u003eThe SB10 Jumping Hour replaces the traditional dial with a meteorite  grey. Hours jump cleanly through a generous aperture at six  o'clock,  while a Super-LumiNova BGW9 ring on a sapphire minute disc  orbits the  cabochon once per hour, delivering a striking turquoise halo  after  dark. Built on La Joux-Perret's G100 calibre with a 55-hour power   reserve and housed in a 39.5 mm steel case, this is Sartory-Billard's  tenth-anniversary statement distilled into something you can actually  wear every day.\n\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47199295537323,"sku":"SB10-JUMP-METEORITE-STRAP","price":6150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5759693437.jpg?v=1780789338"},{"product_id":"sartory-billard-sb10-jumping-hour-250th-anniversary-sb101250a","title":"Sartory Billard SB10 Jumping Hour 250th Anniversary","description":"\u003cp\u003e\u003cstrong\u003eA Living Surface\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn idea born from a watchmaking dream\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eFor its tenth anniversary, Sartory-Billard unveils the SB10.\n\u003c\/p\u003e\u003cp\u003eA watch born from the SB08 project presented in 2024. This concept watch explored an extreme architecture, combining multiple sapphire elements, advanced complications, and a radical vision of time display: a large aperture for the hours, a fluid reading of the minutes, and a central surface entirely freed from the traditional dial.\n\u003c\/p\u003e\u003cp\u003eIts development involved a level of complexity and demands that did not align with the balance we were aiming for.\n\u003c\/p\u003e\u003cp\u003eAnd yet, its core idea endured: to offer a clear, almost poetic reading of time, grounded in material.\n\u003c\/p\u003e\u003cp\u003e“I couldn’t give up what made the soul of the SB08,” explains Armand Billard. “That large, highly legible hour display, the fluid minute reading, and above all, that open surface, a true blank canvas for creativity.”\n\u003c\/p\u003e\u003cp\u003eThe SB10 is that idea made possible, not a simplification but a distillation, true to the Sartory-Billard philosophy. As the brand’s first complication, it marks a significant milestone. A vision once tied to a million-euro project, now made accessible.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e250th Anniversary\u003c\/strong\u003e\n\u003c\/p\u003e\u003cp\u003eCreated as a limited edition to mark the 250th anniversary of the United States, the SB10 250th Anniversary celebrates the story behind one of the nation's most enduring symbols: the Statue of Liberty. Rather than reproducing the monument itself, this edition draws inspiration from the material that made it possible. American copper, whose surface slowly transforms through exposure to oxygen, moisture and time, gradually develops the distinctive blue-green patina recognised around the world. It is this natural evolution, rather than simply the final colour, that became the starting point of the project.\n\u003c\/p\u003e\u003cp\u003eThe same idea guided every stage of its creation. American copper is individually CNC-engraved in the United States by Ron Elkins, creating a bespoke pattern inspired by the American flag moving in the wind and carved in deep relief. The copper is then hand-patinated in Scotland by Chris Alexander, better known as The Dial Artist, using techniques that accelerate the same natural oxidation that would normally take decades. Finally, the watch is assembled in France by Armand Billard, bringing together three craftsmen from three countries connected by a shared chapter of history.\n\u003c\/p\u003e\u003cp\u003eUnlike a traditional dial protected beneath a crystal, the SB10's cabochon remains fully exposed. Every engraved groove and every nuance of the patina can be explored with the fingertips. The guilloché is not simply there to catch the light, but to be felt, while the patina gives the copper a surface that changes not only in appearance, but also in character. This is a watch designed to be touched.\n\u003c\/p\u003e\u003cp\u003eTouch is not only part of the experience. It becomes part of its evolution. Over time, repeated contact gradually wears the protective lacquer, allowing the copper beneath to continue its natural evolution. Like the Statue of Liberty itself, every watch will slowly develop its own character.\n\u003c\/p\u003e\u003cp\u003eNo two watches will age in exactly the same way.\n\u003c\/p\u003e\u003cp\u003eEach one leaves our workshop with the same American copper, the same CNC-engraved pattern and the same hand-applied patina. From that moment on, however, every watch begins to tell a different story, shaped by its owner.\u003cbr\u003e\n\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47482696728747,"sku":"SB101250A","price":6760.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5875589561.jpg?v=1784848079"},{"product_id":"sartory-billard-nuances-red-sb04-enuanrd","title":"Sartory Billard SB04-E Nuances Red","description":"\u003cp\u003e\u003cstrong\u003eDaily Mood by Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  Nuances collection celebrates the quiet power of color. Each watch  features a single, vibrant dial, currently available in blue, red, and  green, with new shades to come. Because color is more than a visual  choice: it reflects a mood, a personality, a state of mind. We all have a  color that feels like our own. Nuances was created around that simple  idea, offering timepieces that let each wearer choose the shade that  best expresses who they are.\u003c\/p\u003e\u003cp\u003eNuances is also our vision of a  “daily”: Conceived as a permanent collection, it is designed to offer  the versatility expected from a daily watch, without sacrificing the  level of refinement and attention to detail that define every  Sartory-Billard creation.\u003c\/p\u003e\u003cp\u003eThe more often a watch is worn, the more  personal it becomes. That is why Nuances is offered in distinct  colourways. Each one has its own character, allowing every owner to  choose the version that best reflects their personality and develop a  lasting connection with the watch over time. And because color is best  embraced without compromise, every dial is paired with a perfectly  matching rubber strap.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eObserving Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRather  than treating colour as a finish or a decorative element, SB04-E  Nuances places it at the very heart of the watch. Each of the colourways  was conceived as a study of a single hue, exploring the richness, depth  and subtle variations it can reveal under changing light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne colour is never just one colour.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNature  constantly reminds us of this. A forest is composed of countless  greens, shifting between shadow and sunlight. The ocean moves from pale  reflections to deep blues as it catches the sky. Even a glass of red  wine reveals unexpected tones, changing with every swirl and every  reflection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat observation gave the collection its name.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  word \"nuance\" extends beyond colour itself. It also describes the  subtle distinctions that reveal a richer understanding of a subject once  we take the time to look more closely. SB04-E Nuances was conceived  with the same idea: the longer you look, the more you see.\u003c\/p\u003e\u003cp\u003eThe  name Nuances also reflects our bespoke heritage. Every Bespoke  Sartory-Billard creation begins with colors, textures, and material  samples, where Pantone references have become a common language between  our clients and our atelier. This collection is born from that same  philosophy: sharing our love of color with its purest expression, one  carefully selected “nuance” at a time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned Around Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf colour was to become the defining feature of the watch, the dial itself had to be reimagined.\u003c\/p\u003e\u003cp\u003eFor  SB04-E Nuances, every element was developed to enhance the perception  of colour rather than compete with it. The dial features a slightly  concave surface with a sunray-brushed finish radiating from the centre.  As light travels across its surface, the fumé effect gradually darkens  the outer edge, enhancing the impression of depth while revealing  ever-changing nuances.\u003c\/p\u003e\u003cp\u003eThe numerals are applied directly to the  dial rather than mounted on a sapphire disc. This construction  reinforces the three-dimensional architecture while allowing the colour  to take centre stage.\u003c\/p\u003e\u003cp\u003eThe typography was specially designed for  Sartory-Billard by Simon Schmidt, who also created the numerals used on  the SB10 collection. Their elongated proportions subtly draw inspiration  from Art Deco, while the distinctive Y-shaped markers have become a  recurring signature of the brand.\u003c\/p\u003e\u003cp\u003eCompleting the composition, the  polished concave hands, inspired by the shape of a fountain pen nib, are  filled with Super-LumiNova® for low-light legibility while echoing the  dial's own geometry and reinforcing the sense of depth. Together, these  elements create a watch that continuously reveals new subtleties as the  light changes.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47482696761515,"sku":"SB04_ENUANRD","price":4129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5894775623.jpg?v=1784848082"},{"product_id":"sartory-billard-nuances-green-sb04-enuangr","title":"Sartory Billard SB04-E Nuances Green","description":"\u003cp\u003e\u003cstrong\u003eDaily Mood by Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  Nuances collection celebrates the quiet power of color. Each watch  features a single, vibrant dial, currently available in blue, red, and  green, with new shades to come. Because color is more than a visual  choice: it reflects a mood, a personality, a state of mind. We all have a  color that feels like our own. Nuances was created around that simple  idea, offering timepieces that let each wearer choose the shade that  best expresses who they are.\u003c\/p\u003e\u003cp\u003eNuances is also our vision of a “daily”: Conceived  as a permanent collection, it is designed to offer the versatility  expected from a daily watch, without sacrificing the level of refinement  and attention to detail that define every Sartory-Billard creation.\u003c\/p\u003e\u003cp\u003eThe  more often a watch is worn, the more personal it becomes. That is why  Nuances is offered in distinct colourways. Each one has its own  character, allowing every owner to choose the version that best reflects  their personality and develop a lasting connection with the watch over  time. And because color is best embraced without compromise, every dial  is paired with a perfectly matching rubber strap.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eObserving Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRather  than treating colour as a finish or a decorative element, SB04-E  Nuances places it at the very heart of the watch. Each of the colourways  was conceived as a study of a single hue, exploring the richness, depth  and subtle variations it can reveal under changing light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne colour is never just one colour.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNature  constantly reminds us of this. A forest is composed of countless  greens, shifting between shadow and sunlight. The ocean moves from pale  reflections to deep blues as it catches the sky. Even a glass of red  wine reveals unexpected tones, changing with every swirl and every  reflection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat observation gave the collection its name.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  word \"nuance\" extends beyond colour itself. It also describes the  subtle distinctions that reveal a richer understanding of a subject once  we take the time to look more closely. SB04-E Nuances was conceived  with the same idea: the longer you look, the more you see.\u003c\/p\u003e\u003cp\u003eThe  name Nuances also reflects our bespoke heritage. Every Bespoke  Sartory-Billard creation begins with colors, textures, and material  samples, where Pantone references have become a common language between  our clients and our atelier. This collection is born from that same  philosophy: sharing our love of color with its purest expression, one  carefully selected “nuance” at a time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned Around Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf colour was to become the defining feature of the watch, the dial itself had to be reimagined.\u003c\/p\u003e\u003cp\u003eFor  SB04-E Nuances, every element was developed to enhance the perception  of colour rather than compete with it. The dial features a slightly  concave surface with a sunray-brushed finish radiating from the centre.  As light travels across its surface, the fumé effect gradually darkens  the outer edge, enhancing the impression of depth while revealing  ever-changing nuances.\u003c\/p\u003e\u003cp\u003eThe numerals are applied directly to the  dial rather than mounted on a sapphire disc. This construction  reinforces the three-dimensional architecture while allowing the colour  to take centre stage.\u003c\/p\u003e\u003cp\u003eThe typography was specially designed for  Sartory-Billard by Simon Schmidt, who also created the numerals used on  the SB10 collection. Their elongated proportions subtly draw inspiration  from Art Deco, while the distinctive Y-shaped markers have become a  recurring signature of the brand.\u003c\/p\u003e\u003cp\u003eCompleting the composition, the  polished concave hands, inspired by the shape of a fountain pen nib, are  filled with Super-LumiNova® for low-light legibility while echoing the  dial's own geometry and reinforcing the sense of depth. Together, these  elements create a watch that continuously reveals new subtleties as the  light changes.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47482696794283,"sku":"SB04_ENUANGR","price":4129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5894795368.jpg?v=1784848080"},{"product_id":"sartory-billard-nuances-navy-blue-sb04-enuanbl","title":"Sartory Billard SB04-E Nuances Navy Blue","description":"\u003cp\u003e\u003cstrong\u003eDaily Mood by Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Nuances collection celebrates the quiet power of color. Each watch features a single, vibrant dial, currently available in blue, red, and green, with new shades to come. Because color is more than a visual choice: it reflects a mood, a personality, a state of mind. We all have a color that feels like our own. Nuances was created around that simple idea, offering timepieces that let each wearer choose the shade that best expresses who they are.\u003c\/p\u003e\u003cp\u003eNuances is also our vision of a “daily”: Conceived as a permanent collection, it is designed to offer the versatility expected from a daily watch, without sacrificing the level of refinement and attention to detail that define every Sartory-Billard creation.\u003c\/p\u003e\u003cp\u003eThe more often a watch is worn, the more personal it becomes. That is why Nuances is offered in distinct colourways. Each one has its own character, allowing every owner to choose the version that best reflects their personality and develop a lasting connection with the watch over time. And because color is best embraced without compromise, every dial is paired with a perfectly matching rubber strap.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eObserving Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRather than treating colour as a finish or a decorative element, SB04-E Nuances places it at the very heart of the watch. Each of the colourways was conceived as a study of a single hue, exploring the richness, depth and subtle variations it can reveal under changing light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne colour is never just one colour.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNature constantly reminds us of this. A forest is composed of countless greens, shifting between shadow and sunlight. The ocean moves from pale reflections to deep blues as it catches the sky. Even a glass of red wine reveals unexpected tones, changing with every swirl and every reflection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat observation gave the collection its name.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe word \"nuance\" extends beyond colour itself. It also describes the subtle distinctions that reveal a richer understanding of a subject once we take the time to look more closely. SB04-E Nuances was conceived with the same idea: the longer you look, the more you see.\u003c\/p\u003e\u003cp\u003eThe name Nuances also reflects our bespoke heritage. Every Bespoke Sartory-Billard creation begins with colors, textures, and material samples, where Pantone references have become a common language between our clients and our atelier. This collection is born from that same philosophy: sharing our love of color with its purest expression, one carefully selected “nuance” at a time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned Around Colour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf colour was to become the defining feature of the watch, the dial itself had to be reimagined.\u003c\/p\u003e\u003cp\u003eFor SB04-E Nuances, every element was developed to enhance the perception of colour rather than compete with it. The dial features a slightly concave surface with a sunray-brushed finish radiating from the centre. As light travels across its surface, the fumé effect gradually darkens the outer edge, enhancing the impression of depth while revealing ever-changing nuances.\u003c\/p\u003e\u003cp\u003eThe numerals are applied directly to the dial rather than mounted on a sapphire disc. This construction reinforces the three-dimensional architecture while allowing the colour to take centre stage.\u003c\/p\u003e\u003cp\u003eThe typography was specially designed for Sartory-Billard by Simon Schmidt, who also created the numerals used on the SB10 collection. Their elongated proportions subtly draw inspiration from Art Deco, while the distinctive Y-shaped markers have become a recurring signature of the brand.\u003c\/p\u003e\u003cp\u003eCompleting the composition, the polished concave hands, inspired by the shape of a fountain pen nib, are filled with Super-LumiNova® for low-light legibility while echoing the dial's own geometry and reinforcing the sense of depth. Together, these elements create a watch that continuously reveals new subtleties as the light changes.\u003c\/p\u003e","brand":"Sartory Billard","offers":[{"title":"Default Title","offer_id":47482696827051,"sku":"SB04_ENUANBL","price":4129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5893687392.jpg?v=1784848078"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/collections\/sartoryBillard_log0.png?v=1778276525","url":"https:\/\/www.exquisitetimepieces.com\/collections\/sartory-billard.oembed","provider":"Exquisite Timepieces","version":"1.0","type":"link"}