{"product_id":"amida-digitrend-gold-edition-amditoe-4n-al","title":"Amida Digitrend Gold Edition","description":"\u003cp\u003eAMIDA is a Swiss brand and movement manufacturer founded in 1925 in  Granges, which later moved to Montreux before collapsing in 1979 due to  the quartz crisis. At its peak, AMIDA employed just over 300 people. At  Baselworld in March 1976, in the midst of the quartz revolution and the  advent of LCD electronic watches, AMIDA introduced a mechanical model  with a digital display: the Digitrend. A singular watch, combining two  patents: one for its jumping-hour movement, the other for its refraction  display using a prism. Also known as the \"drivers watch\", this watch  was a direct inspiration for several independent brands in the 2010s.\u003c\/p\u003e\u003cp\u003eWe  have been passionate since 2015 about what this iconic model  represents, namely the retro-futuristic, space-age universe, automotive  design and architecture from the 1950s to the 1970s. We are now devoted  to redesigning the AMIDA brand with the idea of continuing its history  through this fantasized vision of the past, where the future was  synonymous with a better world.\u003c\/p\u003e\u003cp\u003eNaturally, we started to redesign  an authentic version of the Digitrend, seeking to improve every detail  while preserving the very essence of the product. First of all, we  called on Johann Terretaz, a Swiss graphic designer and typographer.  Then our friend and partner, Bruno Herbet, to design a new additional  module for the jumping-hour display, compatible with a Soprod Newton  automatic movement. Thanks to his background and previous experience as a  watch engineer, he was able to find the equation that calculates the  exact reflection for an optimal 90-degree display.\u003c\/p\u003e\u003cp\u003eAs for the rest  of the design, Matthieu Allègre redesigned the whole piece; from the  typography (based on the original), to the redesign of the case shape  and finishes, the Alcantara strap, the steel bracelet, the case back  graphics for this limited edition \"Take Off\" which is a nod to the very  first AMIDA logo of 1925, to the imagination of a new packaging that  will act as a display and decorative object inspired by the space and  retrofuturist universe.\u003c\/p\u003e\u003cp\u003eThe AMIDA Crew\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDIGITREND\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBack  to the future. 2024 marks the great comeback of AMIDA’s Digitrend:  reimagined, refined, modernized  and perfected through the deep  commitment of a team of enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISRUPTIVE DESIGN\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  car body-style case, machined from a block of 316 L stainless steel  with a 4N Gold PVD coating, has seen its contours refined for sleeker  aesthetics and improved finishes, enhancing its fluid profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLRD\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLIGHT REFLECTING DISPLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere  is no luminous or electronic display. So what is the secret? AMIDA’s  idea is more than ingenious. The readout is actually an optical effect  created by a crystal in the shape of a prism.The movement operates  horizontally, but the ‘image’ of the hour and minute discs is projected  vertically. AMIDA called its system LRD (for Light Reflecting Display),  which was patented under No.3,786,626 on April 5, 1973. A remarkable and  singular proposition in horology that makes the Digitrend a watch truly  extra-ordinary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE REFINEMENTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeaturing  an in-house developed module with a unique dual-disc construction of  only 9 components, doubling as both a plate and a casing ring, this  modern movement–with the tightest tolerances–incorporates jumping hours  for exceptional efficiency and precision. These technical improvements  find themselves amplified by aesthetic refinements, like the redesigned  minute window and completely redesigned typography–true to the original  orange digits emblematic of the70s.\u003c\/p\u003e","brand":"Amida","offers":[{"title":"Default Title","offer_id":47303187792043,"sku":"AMDITOE-4N-AL","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5840098048.jpg?v=1782671068","url":"https:\/\/www.exquisitetimepieces.com\/products\/amida-digitrend-gold-edition-amditoe-4n-al","provider":"Exquisite Timepieces","version":"1.0","type":"link"}