{"product_id":"maurice-lacroix-ac6008-ssl20-330-2-aikonic","title":"Maurice Lacroix AC6008-SSL20-330-2 Aikonic","description":"\u003cp\u003eMaurice Lacroix AC6008-SSL20-330-2 Aikonic\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInnovative craftsmanship from the Swiss Jura\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn  2016, Maurice Lacroix released the AIKON, an urban watch that has since  become the company's best-selling collection. Now, the brand from the  Franches Montagnes has created a new range of urban watches, sharing a  familial likeness with the AIKON but packed with 'innovative  craftsmanship' or 'IC' as they say at the brand's Manufacture. The new  AIKONIC collection incorporates cutting-edge materials and technology. A  product of the Swiss Jura, the AIKONIC is skilfully crafted at the  company's Saignelégier Manufacture, incorporates some locally sourced  components and, consistent with brand's ethos, delivers accessible  excellence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAIKONIC - the ultimate expression of AIKON ownership\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBuilding  on the success of the AIKON, the new AIKONIC is the ultimate expression  of AIKON ownership. While sharing a familial likeness with the AIKON,  this new collection incorporates 'innovative craftsmanship'. This term,  abbreviated to 'IC', refers to the use of new materials for the dial and  case, the incorporation of a new ultra-refined movement and the  introduction of the ingenious, patented ML Easy Change system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA unique dial with a local flavour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe  AIKONIC features a carbon dial with a difference. Most carbon  structures are formed of interwoven carbon fibre strands, arranged at  angles to create patterned weaves. However, the AIKONIC's carbon dial  incorporates numerous fibres running north to south in one direction and  appear as grey and black lines. As part of the dial making process, the  arrangement of carbon fibres will always be slightly different,  resulting in each dial having its own unique appearance. Normally,  carbon dials are the preserve of Haute Horlogerie; however, Maurice  Lacroix has democratised this form of display. When creating the carbon  dial for the AIKONIC, the brand looked beyond the watchmaking industry  and collaborated with a specialist firm based approximately 40 km from  Saignelégier, a decision consistent with the Maison's desire to create  watches with a distinctive local flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA case for new materials \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOn  seeing the AIKONIC for the first time, AIKON devotees will immediately  recognise the six, double-width arms gracing the bezel, a detail first  found on the inaugural AIKON of 2016. These arms proved a source  inspiration, influencing the design of the hour and minute hands, hour  markers and crown. The crown also features a tactile grip, granting ease  of manipulation and, together with the bezel, is formed of matt  ceramic, a scratchproof material that won't fade with the onset of  years.\u003c\/p\u003e\u003cp\u003eThe steel case juxtaposes vertical fine brushed and  polished surfaces, imbuing the AIKONIC with a refined aesthetic, while  the strap affixes to the case with high-gleam attachments. The flanks of  the case are endowed with variable chamfreins (chamfers that increase  in magnitude) that readily engage with light, heightening the perception  of quality. To ensure maximum dial legibility, the sapphire crystal  features an upgraded anti-reflective coating. Applied to both sides of  the sapphire crystal, this treatment proffers superior light  transmittance and improved resistance to salt water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe patented ML Easy Change system\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupplied  on a sporty rubber strap featuring a rubber textile-look insert, the  AIKONIC is equipped with another example of innovative technology,  namely the patented ML Easy Change. This feature allows the wearer to  remove the bracelet, creating an alternative look, without the need for  tools and with no visible catches or levers. Where the central row of  links meet the case body, they pivot, allowing the bracelet to be  separated from the watch head. Refitting the bracelet simply requires  the wearer to line it up and push it home until it clicks into position.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe ML1000 Calibre\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKeen  to create an automatic movement worthy of its new high-end model,  Maurice Lacroix chose to work closely with Soprod, a movement specialist  located less than 10 km from Saignelégier. The new ML1000 Calibre is  endowed with a myriad of refinements, several of which are visible via  the exhibition caseback. The balance bridge is secured with two screws,  delivering superior stability and attractive symmetry. The oscillating  mass is large, boosting reliability, and openworked, granting sight of  the beautifully decorated movement. \u003c\/p\u003e\u003cp\u003eThe finishing includes blued  screws, perlage and Côtes de Genève, providing a level of refinement  seldom seen at this price point. Beyond its good looks, the ML1000  Calibre delivers impressive accuracy with an average daily rate of ± 4  seconds and has a prodigious power-reserve of 60 hours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA few words from Stéphane Waser\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStéphane  Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON has  been a huge success for our company and hopefully this will continue for  many years to come. With the AIKONIC we wanted to demonstrate our  know-how by creating a watch incorporating much innovative craftsmanship  along with locally sourced components. The result is a highly specified  model featuring new materials, new ideas and a high level of finishing,  all culminating in a watch with a distinctive flavour of the Jura that  delivers accessible excellence.”\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Maurice LaCroix","offers":[{"title":"Default Title","offer_id":47191051370667,"sku":"AC6008-SSL20-330-2","price":3500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5100339344.jpg?v=1780752379","url":"https:\/\/www.exquisitetimepieces.com\/products\/maurice-lacroix-ac6008-ssl20-330-2-aikonic","provider":"Exquisite Timepieces","version":"1.0","type":"link"}