{"product_id":"maurice-lacroix-ac6008-ssl40-330-4-aikonic","title":"Maurice Lacroix AC6008-SSL40-330-4 Aikonic","description":"\u003cp\u003eMaurice Lacroix AC6008-SSL40-330-4 Aikonic\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInnovative craftsmanship from the Swiss Jura\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn   2016, Maurice Lacroix released the AIKON, an urban watch that has  since  become the company's best-selling collection. Now, the brand from  the  Franches Montagnes has created a new range of urban watches,  sharing a  familial likeness with the AIKON but packed with 'innovative   craftsmanship' or 'IC' as they say at the brand's Manufacture. The new   AIKONIC collection incorporates cutting-edge materials and technology. A   product of the Swiss Jura, the AIKONIC is skilfully crafted at the   company's Saignelégier Manufacture, incorporates some locally sourced   components and, consistent with brand's ethos, delivers accessible   excellence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAIKONIC - the ultimate expression of AIKON ownership\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBuilding   on the success of the AIKON, the new AIKONIC is the ultimate  expression  of AIKON ownership. While sharing a familial likeness with  the AIKON,  this new collection incorporates 'innovative craftsmanship'.  This term,  abbreviated to 'IC', refers to the use of new materials for  the dial and  case, the incorporation of a new ultra-refined movement  and the  introduction of the ingenious, patented ML Easy Change system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA unique dial with a local flavour\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe   AIKONIC features a carbon dial with a difference. Most carbon   structures are formed of interwoven carbon fibre strands, arranged at   angles to create patterned weaves. However, the AIKONIC's carbon dial   incorporates numerous fibres running north to south in one direction and   appear as grey and black lines. As part of the dial making process,  the  arrangement of carbon fibres will always be slightly different,   resulting in each dial having its own unique appearance. Normally,   carbon dials are the preserve of Haute Horlogerie; however, Maurice   Lacroix has democratised this form of display. When creating the carbon   dial for the AIKONIC, the brand looked beyond the watchmaking industry   and collaborated with a specialist firm based approximately 40 km from   Saignelégier, a decision consistent with the Maison's desire to create   watches with a distinctive local flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA case for new materials \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOn   seeing the AIKONIC for the first time, AIKON devotees will immediately   recognise the six, double-width arms gracing the bezel, a detail first   found on the inaugural AIKON of 2016. These arms proved a source   inspiration, influencing the design of the hour and minute hands, hour   markers and crown. The crown also features a tactile grip, granting ease   of manipulation and, together with the bezel, is formed of matt   ceramic, a scratchproof material that won't fade with the onset of   years.\u003c\/p\u003e\u003cp\u003eThe steel case juxtaposes vertical fine brushed and   polished surfaces, imbuing the AIKONIC with a refined aesthetic, while   the strap affixes to the case with high-gleam attachments. The flanks of   the case are endowed with variable chamfreins (chamfers that increase   in magnitude) that readily engage with light, heightening the  perception  of quality. To ensure maximum dial legibility, the sapphire  crystal  features an upgraded anti-reflective coating. Applied to both  sides of  the sapphire crystal, this treatment proffers superior light   transmittance and improved resistance to salt water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe patented ML Easy Change system\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSupplied   on a sporty rubber strap featuring a rubber textile-look insert, the   AIKONIC is equipped with another example of innovative technology,   namely the patented ML Easy Change. This feature allows the wearer to   remove the bracelet, creating an alternative look, without the need for   tools and with no visible catches or levers. Where the central row of   links meet the case body, they pivot, allowing the bracelet to be   separated from the watch head. Refitting the bracelet simply requires   the wearer to line it up and push it home until it clicks into position.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe ML1000 Calibre\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKeen   to create an automatic movement worthy of its new high-end model,   Maurice Lacroix chose to work closely with Soprod, a movement specialist   located less than 10 km from Saignelégier. The new ML1000 Calibre is   endowed with a myriad of refinements, several of which are visible via   the exhibition caseback. The balance bridge is secured with two screws,   delivering superior stability and attractive symmetry. The oscillating   mass is large, boosting reliability, and openworked, granting sight of   the beautifully decorated movement. \u003c\/p\u003e\u003cp\u003eThe finishing includes blued   screws, perlage and Côtes de Genève, providing a level of refinement   seldom seen at this price point. Beyond its good looks, the ML1000   Calibre delivers impressive accuracy with an average daily rate of ± 4   seconds and has a prodigious power-reserve of 60 hours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA few words from Stéphane Waser\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStéphane   Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON has   been a huge success for our company and hopefully this will continue for   many years to come. With the AIKONIC we wanted to demonstrate our   know-how by creating a watch incorporating much innovative craftsmanship   along with locally sourced components. The result is a highly  specified  model featuring new materials, new ideas and a high level of  finishing,  all culminating in a watch with a distinctive flavour of the  Jura that  delivers accessible excellence.”\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Maurice LaCroix","offers":[{"title":"Default Title","offer_id":47191050879147,"sku":"AC6008-SSL40-330-4","price":3500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/2783\/3515\/files\/5100403939.jpg?v=1780752376","url":"https:\/\/www.exquisitetimepieces.com\/products\/maurice-lacroix-ac6008-ssl40-330-4-aikonic","provider":"Exquisite Timepieces","version":"1.0","type":"link"}