The German chess master Niclas Huschenbeth who got the title of a grand master in 2011, became ambassador of the new line 'Avantgarde'. This was not by accident. The chess and the watch production need a lot of precision and intelligence and also a certain "personality". These are their features in common. It is also not by accident that Niclas Huschenbeth has chosen a regulator. "Alexander Shorokhoff" watch for a selfconfident man. Manly, uncompromising, straight. In this manner it shows the time: clearly, with an optimum of legibility and punctually.