Collection: Amida Watches

About AMIDA

AMIDA is a Swiss watch brand known for its unconventional approach to mechanical watchmaking and futuristic design language. The brand gained worldwide attention with the Digitrend, a unique timepiece that combined mechanical engineering with an innovative optical display system. Today, AMIDA continues this legacy by recreating its iconic designs with modern craftsmanship, automatic movements, and refined finishing. With a strong connection to 1970s space-age aesthetics and automotive-inspired forms, AMIDA appeals to collectors looking for something different from traditional watch designs. Its watches represent creativity, engineering, and a passion for pushing the boundaries of horology.

AMIDA History

Founded in Grenchen, Switzerland, in 1925 by Joseph Zwahlen, AMIDA built its reputation by embracing accessible and innovative watchmaking techniques. During its early decades, the company focused on developing reliable watches while exploring new approaches to mechanical design. In the 1970s, AMIDA became recognized for its pioneering work with jumping-hour watches and introduced important patents related to display technology.

The brand’s defining moment arrived in 1976 with the launch of the Digitrend at Basel. At a time when electronic watches were transforming the industry, AMIDA introduced a mechanical digital watch featuring a unique vertical time display. The system used a sapphire prism to reflect horizontal hour and minute discs into a vertical viewing position, creating the brand’s patented Light Reflecting Display (LRD) technology.

After disappearing during the challenges of the quartz era, AMIDA returned in 2024 with a renewed vision. The modern collection preserves the original Digitrend philosophy while improving the construction, movement technology, materials, and finishing. Today, AMIDA represents a combination of Swiss watchmaking heritage and retro-futuristic creativity.

AMIDA Collections

AMIDA’s modern collection focuses primarily on the legendary Digitrend family. Each model follows the same philosophy: a mechanical watch that challenges conventional ideas about how time should be displayed. The collection includes classic editions, limited releases, and special versions inspired by exploration, technology, and futuristic design.

AMIDA Digitrend Steel Edition

The Digitrend Steel Edition represents the modern return of AMIDA’s original concept. It features a stainless steel case with the signature driver-style shape, jumping hours, sweeping minutes, and the LRD prism display system. Designed for collectors who appreciate mechanical innovation and clean industrial aesthetics, this model offers the purest expression of the revived AMIDA identity.

AMIDA Digitrend Black Edition

The Digitrend Black Edition adds a darker and more contemporary character to the collection. Its black DLC-coated stainless steel case enhances the futuristic appearance while maintaining the distinctive silhouette of the original Digitrend. Combined with an automatic movement and optical display technology, it is ideal for enthusiasts who want a bold statement piece with Swiss mechanical craftsmanship.

AMIDA Digitrend Gold Edition

The Digitrend Gold Edition introduces a warmer and more luxurious interpretation of the iconic design. It keeps the same innovative display system but adds a refined gold-colored aesthetic that highlights the watch’s retro-futuristic inspiration. This version is suited for collectors who want a unique mechanical watch with a more elegant visual presence.

AMIDA Digitrend NASA Tribute

The Digitrend NASA Tribute celebrates the spirit of exploration and technological progress associated with the space age. Limited to 100 numbered pieces, it features design elements inspired by spacecraft materials, including a ceramic top shell and a Velcro-style strap influenced by astronaut equipment. It combines AMIDA’s historic display technology with a tribute to human innovation and exploration.

AMIDA Digitrend OSII Black

The Digitrend OSII Black represents the most advanced expression of the modern Digitrend line. It builds on AMIDA’s original concept with upgraded finishing, exclusive details, and a more premium execution. With its limited production, advanced mechanical construction, and distinctive black appearance, it is aimed at collectors searching for a rare and highly original Swiss timepiece.

How Much Do AMIDA Watches Cost?

AMIDA watches occupy the independent luxury watch segment, with prices generally ranging from around CHF 2,900 for classic Digitrend editions to more than CHF 5,000 for limited and premium versions. At Exquisite Timepieces, AMIDA models are positioned in the luxury mechanical watch category, offering collectors access to rare designs and specialized engineering.

Model	Starting Price	Unique Features
AMIDA Digitrend Steel Edition	Around $4,350	Stainless steel case, LRD optical display, automatic movement
AMIDA Digitrend Black Edition	Around $4,850	Black DLC coating, futuristic dark design, jumping hour display
AMIDA Digitrend Gold Edition	Around $5,250	Gold-colored finish, retro-inspired luxury styling
AMIDA Digitrend NASA Tribute	Around $4,999	Limited edition, ceramic shell, astronaut-inspired Velcro strap
AMIDA Digitrend OSII Black	Around $7,699	Limited production, premium finishing, advanced Digitrend execution

Prices may vary depending on configuration, availability, and market conditions.

Best Selling AMIDA Watches

AMIDA’s most popular watches are all based on the Digitrend platform. Each version offers the same core innovation while adding different materials, finishes, and design influences.

AMIDA Digitrend Steel Edition

The Steel Edition is the foundation of the modern AMIDA collection. It features a 39mm stainless steel case, automatic movement, and the brand’s signature vertical optical display. Its balanced design makes it the ideal choice for collectors discovering AMIDA for the first time and those who appreciate mechanical watches with a strong historical connection.

AMIDA Digitrend Black Edition

The Black Edition stands out with its stealth-inspired appearance and technical character. The black DLC-coated case emphasizes the watch’s futuristic shape, while the prism display creates an unusual reading experience. It is popular among enthusiasts looking for a distinctive alternative to traditional round mechanical watches.

AMIDA Digitrend NASA Tribute

The NASA Tribute model combines watchmaking history with space exploration inspiration. Its limited production, ceramic elements, and astronaut-inspired strap details make it attractive to collectors interested in technology, exploration, and unique design stories.

AMIDA Digitrend OSII Black

The OSII Black represents the premium side of AMIDA’s current lineup. Built around the original Digitrend concept but developed with enhanced details and finishing, it appeals to collectors seeking exclusivity and advanced independent watchmaking.

AMIDA Movements

AMIDA watches use mechanical automatic movements designed to support the brand’s unusual display system. Modern Digitrend models are powered by Swiss automatic movements combined with a specialized jumping-hour module developed for the vertical display mechanism. These movements provide traditional mechanical watchmaking combined with a highly distinctive method of showing time.

The key feature of AMIDA’s mechanical system is not only the movement itself but also how it interacts with the optical display. The sapphire prism reflects the horizontal discs and creates a vertical time readout without using electronic components. This combination makes AMIDA different from conventional digital-style watches.

AMIDA Watch Colors

AMIDA mainly uses colors that reinforce its futuristic and industrial design philosophy. Stainless steel tones create a classic mechanical appearance, while black DLC finishes provide a darker, more modern look. Gold-colored editions introduce a warmer and more luxurious option.

Limited models may feature additional colors and materials inspired by aviation, space exploration, and technology. Rather than following traditional luxury watch color trends, AMIDA focuses on creating strong visual identities that complement its unique case designs.

AMIDA Watch Materials

AMIDA uses materials selected to support both durability and the brand’s futuristic aesthetic. Stainless steel is the primary case material, offering strength and a refined finish. Some models include black DLC coatings for increased visual contrast and a modern appearance.

Special editions introduce additional materials, such as ceramic components and technical fabrics. Sapphire crystal is also an essential element of the Digitrend design because it enables the patented optical display system. These materials combine traditional watchmaking quality with innovative engineering.

AMIDA Watch Types

AMIDA currently focuses on mechanical wristwatches, particularly driver-style watches inspired by futuristic designs from the 1970s. The Digitrend collection features a distinctive case shape designed for easy viewing while driving, with the display positioned differently from traditional watches.

The brand does not produce broad categories such as dress watches, dive watches, or chronographs. Instead, AMIDA concentrates on creating one highly recognizable watch concept and developing it through different editions, materials, and limited releases.

AMIDA Partnerships & Brand Ambassadors

AMIDA’s identity is built more around creative collaborations and design partnerships than traditional celebrity endorsements. The modern revival of the brand involved a team of designers, engineers, and watch enthusiasts who worked together to recreate the Digitrend while preserving its original spirit.

The brand has also created special editions connected with cultural themes, such as the NASA Tribute model, which celebrates the era of space exploration and technological achievement. Rather than relying heavily on ambassadors, AMIDA focuses on the strength of its design philosophy and the collector community surrounding independent watchmaking.

Buying AMIDA Watches

AMIDA watches are available through the official AMIDA channels and selected authorized retailers. Exquisite Timepieces offers a curated selection of AMIDA models, allowing customers to explore multiple Digitrend editions and purchase authentic Swiss-made watches with authorized dealer support.

Caring for Your AMIDA Watch

An AMIDA watch represents a significant investment in independent Swiss watchmaking and should be maintained properly to preserve its performance and appearance. Regular cleaning, careful storage, and periodic servicing help protect the movement and specialized display components.

Exquisite Timepieces provides professional watch services to help customers maintain their timepieces. From routine maintenance to repairs, expert service helps ensure your AMIDA watch continues performing reliably for years to come.

AMIDA FAQ

Where are AMIDA watches made?

AMIDA watches are Swiss-made. The brand continues its heritage of Swiss watchmaking with modern mechanical production and specialized engineering.

Who is the founder of AMIDA?

AMIDA was founded in 1925 in Grenchen, Switzerland, by Joseph Zwahlen.

Is AMIDA a luxury watch brand?

Yes. AMIDA is considered an independent Swiss luxury watch brand focused on exclusive mechanical designs and innovative watchmaking.

Who makes AMIDA watches?

AMIDA watches are produced by AMIDA Timepieces Company using Swiss watchmaking expertise and specialized components.

Find Your New AMIDA Watch with Exquisite Timepieces

Discover the innovative world of AMIDA watches at Exquisite Timepieces, an authorized retailer offering access to the brand’s latest collections. From the iconic Digitrend Steel Edition to limited releases like the NASA Tribute and OSII Black, customers can explore unique Swiss mechanical watches built around creativity and engineering.

With a trusted online shopping experience, boutique support, full warranty coverage, and secure insured shipping options, Exquisite Timepieces makes it easier to purchase an authentic AMIDA watch with confidence. Whether you are a long-time collector or discovering independent Swiss watchmaking for the first time, AMIDA offers a rare combination of history, technology, and design.