DOXA
SUB 200 Professional 796.10.351.10 on Stainless Steel Bracelet

For Summer 2025: DOXA presents the new SUB 200

The luminous elegance of a new polished steel bezel

Fresh gleam on an icon. The SUB 200, one of the DOXA's flagship timepiece, embraces a new expression of style and modernity. Now featuring a unidirectional rotating steel bezel with a polished insert, this update gives the watch a fresh brilliance – brighter, more radiant, and more contemporary.

The choice of material subtly transforms the face of the SUB 200, while preserving the heritage and robustness that have built DOXA's reputation. Visually slimmer and more refined than sapphire, polished steel interacts with light in a distinctive way, creating a sophisticated contrast against the 42 mm steel case and emphasizing the watch’s versatility – equally at home in urban settings and seaside getaways.

Two Personalities, One Spirit

With this new version, DOXA is adding to – not replacing – the sapphire bezel option. Vintage watch enthusiasts can of course continue to appreciate that retro vibe and timeless quality in the existing models with the sapphire bezel – hard-wearing and scratch-resistant, with a more traditional, technical look, it's part of what made the SUB 200 so popular since its relaunch.

Polished steel, meanwhile, brings a touch of freshness, brilliance, and lightness, almost graphic in quality, which subtly modernizes the watch's appearance without ever compromising its performance.

By introducing a choice between two bezel finishes, DOXA demonstrates its commitment to evolving its collection while staying true to its DNA. It’s one and the same watch, technically engineered for diving, yet equally at home in the city or on weekends, suited for everyday active life – now available in variations to match different tastes and personalities.

Launching in All Eight DOXA Colorways on a rubber strap, the iconic stainless steel "beads of rice" bracelet, or a NATO strap for the Sea Emerald model, the new SUB 200 continues the tradition of combining timeless design, functionality, reliability, and elegance at a very accessible price point. Today, with 16 new references joining the permanent SUB collection, the new SUB 200 takes its place in a prestigious lineage with over 50 years of innovation.