Anonimo can boast an extraordinary history, featuring men driven by their passion. Its Florentine roots go back to the second half of the 19th Century, when Giovanni Panerai set up his watchmaking boutique on the banks of the Arno. Over the years, to meet military needs, numerous improvements were made to the manufacture of these timepieces. A trick still used today, for example, was built into the case to protect and secure the crown.
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How Anonimo made it to the top of the Watchmaking industry!
Anonimo is a brand known worldwide to watch enthusiasts. If you talk about innovation, change, and diversity in the watches, Anonimo should be a brand that comes to mind. Today, we are going to review the progress of Anonimo as a brand and what fans can expect from them in the coming years.
Beginning of Anonimo
The brand came to the limelight in 1997, this was the era of the digital king but even then
Federico Massacesi, founder of the Anonimo brand, thought of launching a business and
continues the watchmaking tradition of Italy.
He wanted to make mechanical watches that pay tribute to the city of Florence for its rich tradition of watchmaking in Italy.
One of the reasons for the start in Italy was due to the relocation of Panerai to Switzerland which left behind many watchmakers. Anonimo was born with the help of Massacesi’s vision and the hard work of the ex-Panerai team.
Anonimo Millimetri (1997)
The first piece of the brand was launched one year after its entry into Italian watchmaking. The Millemetri was premiered at the Jewelry exhibition in Vicenzaoro. The watch had a complete automatic movement. The simple design of the watch complying with the military standards made a huge hit. It was waterproof to 1000 meters. This was the watch that set the standards for the coming timepieces of the Anonimo.
The watches were mostly used by watch aficionados and professional divers, but the company
shifted its focus on the militaristic timepieces.
The martial collection of the company was named Militare and was showcased in 2001, giving Anonimo a place among the elite watchmaking companies of the world.
This watch had a crown-locking system that allowed it to function in all environments. The 6 o’clock crown of the watch was secured tightly using the mechanical pressure of the strap which can be adjusted when the user tightens it on the wrist. This protects the watch from opening inadvertently and gives the freedom of movement to the wearer.
The company then collaborated with Colonel Dr. Dino Zei who was an ex-navy officer and CEO of the Panerai. The success of Militare, Polluce, and Nautilo collections attracted many military and diving fraternity towards the company.
The watches of Anonimo were robust and beautiful. Some of the watches produced by the company can even withstand pressure up to 2,100 meters.
Diving watch in bronze
The company has the credit of making the first-ever diving watch made of bronze in 2006. The tarnish of the watch remained even when exposed to saltwater; this made it an ideal watch for use at sea.
Anonimo Polluce Bronze
Most of the other manufacturers hesitated when it comes to the demand of the bronze but Anonimo took it a step further by doing extensive research and experiments which led to the innovative timepiece. Every future model from there had the Anonimo's style and substance. The company used their handcrafted leather straps, strong fixing of the crowns, cases milled with solid billets of alloy metal to ensure the brand’s quality over its quantity.
Changes in Anonimo
You can measure the success of any company by seeing how their competitors perceive them; the company was taken over by a group of European investors and the company headquarters was moved to Switzerland. At the time, most people thought this would be the end of the Anonimo (as would any other brand that gets taken over by ignorant investors) but it did what it did best, it researched the demands of the people and evolved as one of the most innovative brands in the watch industry.
Anonimo SA is still independent and creates awesome collections of watches. They are still using bronze in some of their watches.
The company is the perfect example of a success story in the industry. The timepieces of the company do not convey your wealth or status; they are just a statement of the wearer's personality. The watches are robust, elegant and created for the adornment of the wearer. They are hand-finished, durable and finely detailed. The company is present globally and retailing in more than 15 countries and looking to grow in the coming years.
Anonimo Vintage Chrono
The company has celebrated its platinum anniversary and is looking to enter a new collection of watches. Anonimo is looking towards the future but not forgetting their past, the best-sellers like Militare and Nautilo are the show of their elegance, Italian Craftsmanship, the movements of the Swiss watchmakers and their innovative spirits.
The bronze collection of the company is beautiful but they are now introducing the Anonimo Nautilo NATO collection which has a vibrant strip of the colors in the straps. The stainless steel and the accents of the color highlight the main features of the diving watches of the company.
Anonimo Nautilo NATO
This is Anonimo’s Vintage Automatic model which is presented in two versions showing the elegance of Italy and a big collection.
Anonimo Chrono Vintage “Newman”
This design is known for dial treatment, the new Militare Vintage Chronographs are available in two versions which are referred to as “Newman” and “Panda”. These models are mounted in the leather and give a refined look to the wearer.
Anonimo: Brand Review Wrap Up
Anonimo looks forward to the coming years of the watchmaking and sees the future of adaptability and innovation. They will continue to honor the tested, tried and trusted techniques of the Italian and the Swiss watchmakers who were the inspiration for the brand. In short, we can say that Anonimo is enjoying its prime time in the watchmaking world.