Gaga Laboratorio

About Gaga Laboratorio

Gagà Laboratorio is a contemporary luxury watch brand with bold Italian design and Swiss watchmaking know-how. Combining the expertise of the team behind Gagà Milano and the Swiss Manufacture Gagà SA, Ruben Tomella along with creative direction from Mo Coppoletta, founded Gagà Laboratorio. The brand sets out to capture the pure essence of beauty through thoughtfully crafted timepieces. Its debut Labormatic collection uniquely melds artistic inspiration—drawing on mid-century Italian creativity and modern minimalism—with the heritage of Swiss watchmaking. By marrying expressive aesthetics with technical excellence, Gagà Laboratorio has quickly carved a distinct place in the world of independent horology for enthusiasts and collectors alike.

Gaga Laboratorio History

Gagà Laboratorio’s history begins with a vision to create a new kind of luxury watch that stands at the intersection of Italian artistic creativity and Swiss technical excellence. The brand was conceived by entrepreneur Ruben Tomella—already known for founding Gagà Milano in the early 2000s—who in 2020 decided to leverage the Swiss know-how of Manufacture Gagà SA, the company that had been crafting high-end movements for Gagà Milano since 2012, to launch a fresh horological chapter focused on refined design and craftsmanship.

Tomella teamed up with Mo Coppoletta, an acclaimed creative, tattoo artist, and designer who became the Art Director of Gagà Laboratorio, to shape not just the watches themselves but the brand’s entire aesthetic language. Coppoletta’s influence helped the brand articulate a bold stylistic identity that draws inspiration from culturally significant design movements—ranging from the minimalist precision of German Bauhaus to the vibrant optimism of post-war Italian design.

In 2024, Gagà Laboratorio introduced its inaugural collection, the Labormatic, which featured standout models like the Cinquanta and Bauhaus, distinguished by unique case architecture, digital-analog displays, and Swiss automatic movements. Since its debut, the Labormatic line has expanded with new variants such as the Azzurro and Champagne editions, reinforcing the brand’s commitment to blending storytelling, cultural resonance, and high-end mechanical watchmaking.

Gaga Laboratorio Collections

Gaga Laboratorio’s current catalogue consists of one collection: The Labormatic. Within The Labormatic collection, there are five iterations consisting of different color schemes. Each model uses the same case design, dial layout, and movement inside. The five models currently available consist of the Cinquanta (light green), Champagne (light gold with two-tone case), Azzurro (light blue and white with red numerals), Bauhaus (black and grey), and Luce (blue and black, a limited edition collaboration with Revolution magazine). The defining characteristics of the Labormatic collection are the crown located at 12 o’clock, architectural case design, and digital hour display with a minute hand and central seconds disc.

Each model features a 42mm stainless steel case constructed of seven parts measuring 13.3mm thick, water resistant to 50 meters, and a crown located at 12 o’clock. Inside is the La Joux-Perret LJP G-100 automatic caliber with a 68-hour power reserve and a customized Gaga Laboratorio rotor visible through the sapphire case back. The dial is protected by a double-domed sapphire crystal with anti-reflective coating. Saffiano leather straps are color matched to each model and are hand crafted in Italy.

How Much Do Gaga Laboratorio Watches Cost?

Gaga Laboratorio manufactures luxury watches in Switzerland using premium materials, including high-quality stainless steel, Italian leather straps, La Joux-Perret movements, and sapphire crystals for both the front and rear of the case. The Cinquanta, Champagne, Azzurro, and Bauhaus models are priced at $4,700 USD, while the Luce Special Edition is priced at $5,400 USD. Below is an overview of the different models.

Gaga Laboratorio Movements

Gaga Laboratorio watches utilize movements from Swiss manufacturer La Joux-Perret. The LJP G100 movement used in the Labormatic models features automatic winding, a customized rotor, and a 68-hour power reserve.

Gaga Laboratorio Watch Colors

The different Gaga Laboratorio models are defined by their color schemes. The Azzurro features a light blue dial, the Champagne features a light gold-toned dial, the Cinquanta features a light green dial, and the Bauhaus features a black and grey dial. The Luce model, created in collaboration with Revolution Magazine, features a blue dial. Each model includes a matching leather strap in a complementary tone.

Gaga Laboratorio Watch Materials

Gaga Laboratorio uses materials consistent with a luxury watch brand. Cases are made of stainless steel, sapphire crystals protect the front and back of the watch, Saffiano leather straps are hand-crafted in Italy, and La Joux-Perret movements are produced in Switzerland.

Gaga Laboratorio Watch Types

The Gaga Laboratorio Labormatic does not fit neatly into a conventional watch category. Its 42mm case diameter positions it as a casual watch, yet its polished surfaces, refined design, and leather straps allow it to be worn comfortably with formal attire. The Labormatic is ideal for collectors seeking a unique, expressive timepiece that makes a strong visual statement.

Gaga Laboratorio Partnerships & Brand Ambassadors

Gaga Laboratorio partnered with Wei Koh, founder of The Rake and Revolution Magazine, to create the Luce model. The Cinquanta model was also developed as a collaboration with Alessandro Ristori, inspired by the concept of promoting La Dolce Vita around the world.

Buying Gaga Laboratorio Watches

Gaga Laboratorio watches are available directly through the brand’s website and through authorized retailers. Exquisite Timepieces is an authorized dealer for Gaga Laboratorio watches and can assist with purchases online, over the phone, or at our showroom in Naples, Florida.

Caring for Your Gaga Laboratorio Watch

As an authorized Gaga Laboratorio retailer, Exquisite Timepieces can assist with servicing and maintenance to ensure your watch remains in excellent condition. Should a problem arise, we can coordinate repairs either in-house or directly with Gaga Laboratorio.

Gaga Laboratorio FAQ

Where are Gaga Laboratorio watches made?

Gaga Laboratorio watches are made in Switzerland, utilizing the expertise of Manufacture Gagà SA.

Who is the founder of Gaga Laboratorio?

Gaga Laboratorio was founded by Ruben Tomella and Mo Coppoletta.

Is Gaga Laboratorio a luxury watch brand?

Yes, Gaga Laboratorio is a luxury watch brand producing Swiss-made timepieces.

Who makes Gaga Laboratorio watches?

Gaga Laboratorio watches are manufactured in Switzerland by Manufacture Gagà SA.

Find your new Gaga Laboratorio watch with Exquisite Timepieces

Whether it is your first purchase or an addition to an existing collection, Exquisite Timepieces is an authorized retailer for Gaga Laboratorio, both online and at our Naples, Florida showroom.

As an authorized dealer, all new Gaga Laboratorio watches include full manufacturer warranties and ship free and fully insured. If you have any questions, please contact us and an Exquisite Timepieces representative will be happy to assist you.