William Boyd, Author at Exquisite Timepieces
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Author: William Boyd

William has been collecting and exploring luxury watches ever since he was 19. He discovered his passion for timepieces when he received a vintage rolex submariner as a gift from his father on his 18th birthday! And there has been no looking back ever since!
best sailing watches

There’s nothing better than being out on the water, with the wind in your hair, the spray of the sea in your face and that sense of freedom you rarely get anywhere else.

It’s why so many choose sailing as an escape, as a hobby and in some cases, as a career. If you’re one of the same, then it fares you know that sailing requires a good set of gear, and one piece many won’t board without is a good quality sailing watch.

A sailing watch is a timepiece built for life on the watch, often with functions like a regatta timer, tide tracking and without a doubt, a solid water resistance.

There’s definitely some crossover with dive watches, since both are built to handle wet conditions, but sailing watches have their own unique flair and functionality.

So if you’re curious about this underrated genre, about what makes a sailing watch different and whether or not a sailing watch is right for you, keep reading, as we explore the best of the best.

What to Look for in a Sailing Watch?

When it comes to sailing watches, there’s no universal formula. These timepieces vary widely depending on their intended use, from hardcore racing tools to more laid-back, sometimes simply nautical-inspired pieces.

Some are built for competitive regattas, packed with features like countdown timers, tide indicators, barometers, and GPS while others take a more aesthetic-focused approach, offering clean designs and maritime styling.

Unlike dive watches, which tend to follow a fairly consistent playbook, sailing watches span a much broader spectrum. They often still borrow from the dive world, adding sailing-specific functions to already rugged builds but can also lean more dressy, designed to transition from sea to shore.

Typically, most sailing watches will have high water resistant ratings so they can withstand any splashes from the ocean and legible dials for quick and easy readability.

They might also commonly have waterproof rubber straps, for obvious reasons, and durable well-sized cases for handling the bumps, knocks, and constant movement that come with life on deck. But as mentioned, that’s not always the case.

As you’ll see in the list below, sailing watches come in all kinds of styles, from stripped-back and sporty to elegant and understated, each bringing something different to the table.

The 20 Best Sailing Watches

With all that in mind, we’ve rounded up 20 of the best sailing watches you can wear in 2025, no matter whether you’re looking for something for racing or relaxing – or you just love the look of a nautical timepiece.

Rolex Yacht Master

Rolex Yacht Master

The Rolex Yacht Master made its debut in 1992 as a more luxurious, sailing-focused counterpart to the iconic Submariner.

Where the Sub was built for deep-sea divers, the Yacht-Master was designed for the decks, combining sporty utility with upscale style which has made it perfect for both competitive sailors and sun-soaked cruisers.

Over the years, the collection has evolved to include a range of sizes, materials, and features, from classic Rolesor models to the cutting-edge Yacht-Master 42 in ultra-light RLX titanium.

It’s a model that holds a lot of functionality suited for sailing, including a bidirectional timing bezel, designed specifically for regatta timing, paired with exceptional water resistance, luminous hands and markers for readability, and Rolex’s rock-solid in-house automatic movements.

It’s also available with Oysterflex rubber straps or classic Oyster bracelets, depending on your preference.

Price starts from $11,500

Garmin MARQ 2 Captain

Garmin MARQ 2 Captain

Designed with serious sailors in mind, the Garmin MARQ 2 Captain blends smart tech with proper maritime functionality.

It builds on the success of Garmin’s original MARQ Captain and Quatix series, but dials things up with a sharper AMOLED display, a lightweight titanium case, and a serious lineup of sailing-specific tools.

This watch can connect directly to your boat’s systems, display real-time data like wind and water depth, mark man-overboard positions, and even steer the boat using autopilot control.

Features like the Regatta Timer and SailAssist make it a genuine asset during race starts, while the nautical design, complete with a blue ceramic bezel and French jacquard-weave strap, keeps things looking sharp. Off the water, you get a full suite of fitness, health, and travel features, plus up to 16 days of battery life.

Price starts from $2,200

Omega Seamaster Regatta

Omega Seamaster Regatta

Built to celebrate the 37th America’s Cup, the Omega Seamaster Regatta is another purpose-built sailing instrument that’s difficult to beat.

Housed in a 46.75mm Grade 5 titanium case, it combines traditional analogue hands with a high-contrast LCD display, packing an impressive range of sailing-specific functions.

There’s a programmable regatta countdown timer, sailing logbook, chronograph, moon phase display, temperature gauge, accelerometer, and three alarms, each designed with serious time on the water in mind.

Navigation is intuitive via four rubber-coated pushers and a sandblasted crown. The integrated rubber strap and 300m water resistance round out its seaworthy credentials.

Inside, Omega’s new Calibre 5701 quartz movement drives it all, offering exceptional accuracy and loud alarms, thanks to a resonance-enhancing caseback design.

Price starts from $7,800

TAG Heuer Carrera Skipper

TAG Heuer Carrera Skipper

A modern revival of a cult classic, the TAG Heuer Carrera Skipper reimagines Heuer’s legendary 1967 yachting chronograph in a sleek 39mm “glassbox” case.

Its sunray blue dial recalls the deck of the America’s Cup-winning Intrepid, with a teal 12-hour subdial and a regatta countdown timer in tri-color segments for easy race-time readability.

It ditches the tachymeter in favor of clean minute markers and subtle vintage typography and combines a discreet running seconds display and date window at 6 o’clock to modernize the layout, while orange accents on the hands and dial nod to the original’s bold styling.

Inside, the TH20-06 automatic movement offers an 80 hour power reserve, visible through the exhibition case back. It also arrives with a 100 meter water resistance and a navy sailcloth strap.

Price starts from $6,750

Boldr Odyssey Regatta

Boldr Odyssey Regatta

Developed in collaboration with regatta experts and inspired by solo Atlantic rower Bhavik Gandhi, the Boldr Odyssey Regatta is a 100-piece limited edition that beautifully blends storytelling, functionality, and rugged engineering into one affordable and durable package.

Its formidable 45.5mm stainless steel case, water-resistant to 500 meters, houses a Swiss-made ETA Valjoux 7750 Elaboré-grade movement, ensuring precise timekeeping in even the harshest conditions.

The textured admiral-blue dial features boat-shaped Super-LumiNova skeleton hands and a dedicated 10-minute regatta countdown subdial which is essential for race starts.

A dual-function ceramic bezel combines a 15-minute countdown track with a nautical mile tachymeter and double-domed sapphire crystal with triple-coated inner AR and a triple-lock crown to further reinforce the watch’s serious tool-watch credentials.

Price starts from $1,499

Garmin Quatix 7

Garmin Quatix 7

A true jack-of-all-trades on and off the water, the Garmin Quatix 7 is a multisport GPS smartwatch purpose-built for sailors yet loaded with everyday versatility.

Designed to connect directly with your boat’s systems, it offers full autopilot control, waypoint marking, tide alerts, Fusion-Link™ audio, and Garmin SailAssist™ with features like virtual starting lines and tack assist. You can even view real-time wind, depth, and engine data right on your wrist.

The 100 meter water resistant Quatix 7 comes in multiple variants, including solar-powered and AMOLED-display models, offering up to 18 days of battery life and crisp, vivid visuals.

On land, it doubles as a premium fitness and lifestyle companion, packed with maps, heart rate tracking, surf and ski features, golf course data, smart notifications, and contactless payments. The list goes on.

Price starts from $599.99

IWC Portugieser Yacht Club Chronograph

IWC Portugieser Yacht Club Chronograph

For those that want some elegance with their maritime muscle, the IWC Portugieser Yacht Club Chronograph is a refined regatta companion that’s just as suited to black-tie dinners as it is to onboard duty.

The latest generation sports a large 44.6mm case with a filigree bezel and flat casing ring, offering a more streamlined look without sacrificing wrist presence.

It’s available in stainless steel or a luxe two-tone mix with 18ct rose gold and features a sunray silver or blue dial, with crisp Arabic numerals, lumed hands, and a totalizer at 12 o’clock for tracking elapsed hours and minutes at a glance.

Inside, the in-house Calibre 89361 movement delivers flyback chronograph functionality, small seconds, and a 68-hour power reserve, all visible through an exhibition case back.

It’s only water resistant to 60 meters, so if you want a watch that will survive a jump from deck into the ocean, this one isn’t for you, but it’s capped with a domed sapphire crystal and finished with a beautifully integrated bracelet so it’s perfectly durable for life on deck and land.

Price starts from $12,500

Baume et Mercier Riviera

Baume et Mercier Riviera

First launched in 1973, the Riviera was Baume & Mercier’s rebellious answer to traditional watchmaking boasting an integrated case and bracelet and a sharp, twelve-sided bezel designed to capture the spirit of the French Riviera.

Nearly 50 years later, that same coastal cool style has returned bringing back bold geometry, luxurious textures, and a healthy dose of ‘70s swagger.

The collection spans refined quartz-powered 36mm pieces, classic 42mm Sellita-powered automatics, and the flagship Baumatic models equipped with in-house calibres boasting 5-day power reserves, COSC-level precision, and anti-magnetic shielding.

Some of the models feature smoked sapphire dials and unique textured displays, 100 meter water resistant ratings and a choice of rubber straps or integrated metal bracelets.

Price starts from $2,700

Grand Seiko Diver’s SBGH291

Grand Seiko Diver’s SBGH291

The Grand Seiko SBGH291 is a superb choice for sailors who want precision, durability, and versatility. Crafted from high-intensity titanium, it’s lightweight and corrosion-resistant which is ideal for salty environments and has a healthy 200 meter of water resistance, a screw-down crown, and a unidirectional bezel so it’s just as capable in the water as it is onboard.

It comes with black dial with bold Lumibrite-coated hands and indices to ensure excellent legibility in all lighting conditions and is powered by the Japanese watchmaker’s Hi-Beat 9S85 movement.

And if you do want a sailing watch that’s just as capable on deck as it is underwater, it comes with a folding clasp with a built-in extension so you can make quick adjustments over a wetsuit.

Price starts from $8,800

Oris Aquis Depth Gauge

Oris Aquis Depth Gauge

The Oris Aquis Depth Gauge stands out as one of the most innovative dive watches available today making it another ideal watch for sailors who don’t just stay on deck.

Its patented depth gauge system uses a unique milled channel in the sapphire crystal to visibly track how deep you are underwater. Built with a robust 45.8mm stainless steel case, 500m water resistance, and a unidirectional ceramic bezel, it’s more than tough enough for any sailing or diving adventure.

The black dial with bold yellow accents ensures superb readability, while the screw-down crown and luminous markers add to its underwater credentials.

It also has a really handy Quick Strap Change system so when the rubber strap feels too casual you can easily swap it out for something dressier to suit your adventures on land.

Price starts from $4,100

Panerai Luminor Regatta Chrono Flyback

Panerai Luminor Regatta Chrono Flyback

Built with high-seas performance in mind, the Panerai Luminor Regatta Chrono Flyback is a bold, 47mm sailing chronograph that blends Italian styling with serious regatta timing functionality.

Housed in lightweight brushed titanium and rated to 100 metres of water resistance, it’s just as ready for a race on deck as it is for a swim alongside the hull.

The clear blue, green or black dial with its luminous markers ensures instant legibility, while the in-house P.9100/R movement powers a clever regatta countdown system.

Simply set the orange minute hand using the four o’clock pusher, then activate the chronograph to track the countdown to race start which automatically continues into elapsed time without needing to reset.

Add in a flyback function, anti-shock protection, and a 3-day power reserve, and you’ve got a technically brilliant sailing companion with real wrist presence.

Price starts from $18,200

Timex 1995 Intrepid Reissue

Timex 1995 Intrepid Reissue

The Timex 1995 Intrepid Reissue is proof you don’t have to spend thousands to get a solid sailing watch. It’s a super affordable timepiece that brings a lot of functionality, durability, and retro charm at a fraction of the price of some of the models we’ve mentioned so far.

It’s inspired by a bold ‘90s Timex with a46mm stainless steel case that brings serious presence on the wrist and a clean white dial with oversized markers, and a slide rule bezel for on-the-fly calculations.

It’s built for action with 100 metres of water resistance, a rugged black rubber strap, and Timex’s signature INDIGLO backlight, activated by a dedicated green pusher at 9 o’clock for easy night-time readability. While not purpose-built for regatta racing, it’s a great all-round sailing companion.

Price starts from $199

Ulysse Nardin Diver Chronograph The Ocean Race

Ulysse Nardin Diver Chronograph The Ocean Race

If you’re chasing a top-tier sailing chronograph with serious regatta credibility and an environmental conscience, the Ulysse Nardin Diver Chronograph The Ocean Race delivers on all fronts.

Created to commemorate the 50th anniversary of The Ocean Race, this limited-edition piece (only 100 made) celebrates Ulysse Nardin’s role as Official Timekeeper and its deeper commitment to ocean sustainability.

Housed in a 44mm black DLC-coated titanium case with a unidirectional Carbonium® bezel made from recycled airplane fuselage offcuts, this chronograph is both high-tech and lightweight.

The dial, with its matte black, sandblasted texture, subtly incorporates recycled material, while the bright blue and white accents evoke the race’s official color scheme.

Chronograph hands and five-minute regatta markers pop for instant readability, and a domed sapphire crystal and 300m water resistance make it regatta-ready in any conditions.

Price starts from $15,700

Bell & Ross BR 03 Diver

Bell & Ross BR 03 Diver

If you’re after a sailing-ready timepiece that breaks the mold of traditional watch design, the Bell & Ross BR 03 Diver fits the bill.

Its bold square case, available in stainless steel or matte black ceramic, is directly inspired by cockpit instruments and brings a modern, industrial edge to traditional nautical watches.

While it doesn’t feature a regatta timer like some others on this list, it meets ISO 6425 standards for dive watches, making it more than capable for life on deck.

With 300 meters of water resistance, a ceramic bezel, and ultra-legible Super-LumiNova® markers and skeletonised hands, it’s a model that thrives in bright sun or stormy seas.

In 2024, Bell & Ross refined the design with a cleaner dial layout, new rubber strap, and upgraded BR-CAL.302-1 movement offering a 54-hour power reserve. It’s another great one for boaters that want straight forward water resistance and durability.

Prices start from $3,990

Hamilton American Classic Pan Europ

Hamilton American Classic Pan Europ

Originally inspired by 1970s motorsport, the Hamilton Pan Europ brings the same precision, resilience, and clarity that make it just as well-suited for timing cars on the racetrack to being on the water.

Its robust stainless steel case and rotating bezel offer practical functionality when tracking elapsed time on deck, while the 50 meter water resistance gives peace of mind around splashes and spray.

The vibrant blue dial remains highly legible in shifting light, and luminous hands and markers ensure visibility even at dusk.

It has an impressive automatic winding movement with an 80-hour power reserve, something that’s rare with a watch at this price point, and comes with a comfortable NATO strap striped in navy and red which feels undeniably nautical.

Price starts from $1,245

Frederique Constant Yacht Timer Regatta Countdown

Frederique Constant Yacht Timer Regatta Countdown

The Frederique Constant Yacht Timer Regatta Countdown is a true sailor’s companion, built not just for the sea, but for the high-pressure start of every regatta.

The watch features a rare and specialized complication designed to help skippers time their approach to the starting line, a critical moment where strategy and timing intersect.

As the five-minute countdown begins, the dial’s porthole-style indicators gradually fill with color, offering a clear, intuitive view of the remaining time.

With a nautical-inspired guilloché dial, robust 42mm case, and 100m water resistance, it combines visual elegance with real-world utility. This is definitely one of the coolest sailing watches on this list.

Price starts from $2,795

G-Shock MR-G Frogman

G-Shock MR-G Frogman

Next is the G-Shock MR-G Frogman, an unapologetically bold tool watch built from the ground up with extreme maritime environments in mind. While its diver’s credentials are front and center, its robust spec sheet and feature-rich functionality make it just as well-suited to the demands of sailing.

From the titanium case and band, engineered for lightness, corrosion resistance, and durability, to the ISO-certified 200-meter water resistance, every detail is tuned for uncompromising performance at sea.

Sailing demands rapid data access, shock resilience, and water-safe reliability and the MR-G Frogman delivers with analog tide graphs, dive and surface interval timers, Bluetooth syncing, solar power, and radio-controlled precision.

All of these features are displayed with clarity even in harsh light or deep darkness, thanks to a sapphire crystal and Super Illuminator LED.

It’s big, yes, at almost 50mm wide, but purposefully so: the large case houses a suite of smart features without sacrificing durability or legibility. This is a serious instrument for serious sailors.

Price starts from $5,000 

Seiko 5 Sports SRPK13K1

Seiko 5 Sports SRPK13K1

The Seiko 5 Sports SRPK13K1 is a modern reimagining of a cult classic: the 6119-6050 “Regatta Timer” from the late 1960s. While its origins lie in motorsport timing, this Special Edition feels perfectly at home on the water.

Its unidirectional bezel and luminous detailing offer practical tools for timing tacks or countdowns to race starts, and its heritage design echoes an era when wristwatches were purpose-built instruments.

At 42.5mm, the stainless steel case, based on Seiko’s SKX series, offers a robust yet wearable presence, with a 100 meter water resistance rating suitable for active sailing.

The clear dial and strong hands maintain legibility in changing light, while the automatic 4R36 movement ensures durability and convenience with hacking seconds and manual winding.

Price starts from $350

Bulova Marine Star

Bulova Marine Star

Designed to thrive in dynamic environments, the Bulova Marine Star is famously known as a nautically inspired timepiece that blends rugged design with everyday precision.

From its angular, 43mm stainless steel case to its bold wave-patterned dial, every element reflects a deep connection to the sea but with styling that easily transitions to city life.

A ceramic bezel insert, screw-down crown, and anti-reflective sapphire crystal ensure it’s ready for action, rated to 200 metres of water resistance. But for me, the real standout is what powers it: Bulova’s proprietary Precisionist movement.

This is one the most accurate quartz mechanisms on the market at this price, delivering ultra-smooth seconds and exceptional accuracy of just 10 seconds of deviation per year. It also has lume filled hands and indices and a striking red tipped seconds hand for a quick readability.

Price starts from $400

Farer Freshwater

Farer Freshwater

And finally, we have a sailing watch that takes the sport a little less seriously and has a bit of fun with the nautical aesthetic. The Farer Freshwater is a playful take on a clean, colourful dive watch that plays with tones of aqua blue, soft grey, and crisp white to deliver something quietly bold.

Its white dial features a gentle wave texture and is surrounded by a mirrored rehaut that gives the illusion of added depth. Blue metal markers and hands, filled with aqua Super-LumiNova, glow brightly in the dark, while the matching rotating bezel with lumed markers ensures underwater legibility.

Housed inside beats the reliable Sellita SW220-1 automatic movement with 41 hours of power reserve, all protected by a 38.5mm stainless steel case that’s water resistant to 200 meters.

A sapphire crystal with double-sided AR coating keeps the view clear, while a trio of quick-change straps, steel, rubber and NATO, adds genuine versatility.

Price starts from $957

Conclusion

A good sailing watch does more than keep out splashes of water. It earns its keep when you check tide at dawn, time a tack, or just need to watch the seconds slip by while waiting for wind. The best ones feel built for your rhythm on the water.

They don’t get in the way. They’re easy to read, easy to trust, and tough enough to take a knock or two without complaint.

Some lean into the sport, with bold regatta timers and chunky bezels that demand attention. Others are more understated, comfortable enough to wear all day, even when you’re nowhere near a dock and a few walk that fine line between tool and timepiece.

The sailing watch you choose will depend on you, and how you sail. Maybe that’s racing, maybe it’s cruising, or maybe it’s just keeping time on the deck with bare feet and a beer in hand. The right sailing watch for you just does what you need, without argument.

BEST watches that made it to the BIG SCREEN

The 7 BEST watches that made it to the BIG SCREEN

William Boyd

July 22, 2025

As someone who’s into watching, following, and researching different kinds of watches, I often catch myself looking at people’s wrists as they walk by. Every now and then, I’m surprised in a good way by what I see. 

Over time, I even got my wife into watches, and now she’ll sometimes point out cool ones she spots too. When we’re watching movies or TV shows, it’s become a habit for us to point out any watches we notice. So, let’s go over a list of some of the ones we’ve seen on screen.

Breaking Bad – Walter White’s TAG Heuer Monaco Watch CAW2111.FC6183

Picture: https://drive.google.com/file/d/1CVG_k9uKzy2w18Y1GUz9Ve3n_CKjGaa3/view?usp=sharing


I remember the scene where Jesse Pinkman gives Walter White the watch, but I never really thought about what it could mean in the bigger picture of the story.

I’m not kidding—once I looked into it, I was shocked by how many articles, fan theories, and hidden meanings people have tied to that watch throughout the Breaking Bad series. 

It’s crazy how much this watch seems to matter—or not matter, depending on who you ask in the fan community. The watch itself is a TAG Heuer Monaco with a 39mm case.

That might sound small, but since it’s a square-shaped watch, it actually wears a bit larger. I’ve tried on a few Monaco models, including the newer titanium version, and they really are great-looking watches. 

It’s definitely a recognizable design, though I doubt anyone’s going to stop you and ask if you’re wearing the Breaking Bad watch.

The version from the show comes on a leather strap and runs on TAG’s Calibre 12 movement, which includes a chronograph, date, and time function. If you want to channel your inner Breaking Bad superfan, you can pick it up on the secondary market for around $4,000.

Mission Impossible – TAG Heuer Super Professional (Luther)

Picture: https://drive.google.com/file/d/1hew0LbXq-4mYwdynvZYdf3G9mnX111jh/view?usp=sharing

Still riding the TAG Heuer train, next up is the TAG Heuer Super Professional automatic dive watch. With an insane water resistance of 1000 meters, this thing could probably do its own stunts—just like Tom Cruise in Mission: Impossible. 

The 43mm case makes it super easy to read, even if you’re skydiving or jumping out of a moving car. Honestly, if I were being shot at, I’d want this big, tough watch to take the hit for me. The watch includes both time and date functions, and it comes on either a steel bracelet or a rubber strap.

 In Mission: Impossible, the tech genius Luther wears this exact model with a steel bracelet and a suit—pretty stylish move. Since this model dates back to the late ’80s to early 2000s, you can usually find it on the secondary market for about $1,000.

Men in Black – Hamilton Ventura

Picture: https://drive.google.com/file/d/1NqKEUfYuY3xYt8a3jFJEdXqsHgzYNBSM/view?usp=sharing

The famous line “I make this look good” was delivered by Will Smith in Men in Black, and in that movie, both he and Tommy Lee Jones wear the Hamilton Ventura. More specifically, it’s the Ventura XXL—though depending on who you ask, you might get a different opinion on the exact size.

The XXL model has a case size of 45.5mm, which is definitely on the larger side, but since it’s not a round watch, it wears a little differently and stands out in a unique way. I didn’t even know about this watch until I found out that Elvis Presley wore the original Ventura.

That connection gave the watch some serious popularity, and eventually, Hamilton even released an Elvis Presley Edition. Today, you can find newer versions of the Ventura on grey market sites for around $700. 

John Wick – Carl F. Bucherer Manero Autodate

Picture: https://drive.google.com/file/d/1geEnsFhJFX4ARebxubo-480ru53rxjtx/view?usp=sharing

People have told me I look like John Wick—though I really hope they mean before he gets all beat up and looks like he just fought a hundred guys. But if you ever do find yourself in that kind of situation, take a note from John Wick and wear the Carl F. Bucherer Manero Autodate. 

This watch has a 38mm case and 30 meters of water resistance, so maybe try not to get too much blood on it. It’s a simple, clean design, but somehow still looks like it can handle a lot… or maybe it’s just that the person wearing it can. On the secondary market, you can usually find this model for around $2,000.

Sonic the Hedgehog – Hamilton Khaki Field

Picture: https://drive.google.com/file/d/1Tgvnqx3Pu4rjvlrdWdDA8G8YNl61PMJw/view?usp=sharing

The Hamilton Khaki is already a well-known watch in the watch world. It comes with a 38mm case and 50 meters of water resistance. For those with bigger wrists, there’s also a 42mm version—which might actually be the one worn in the movie. 

This watch fits perfectly with an outdoorsy lifestyle, especially if you’re living—or in this case, working—in the woods. You can pick one up from Exquisite Timepieces for around $425.

Spiderman: No Way Home – Bremont Supermarine Chronograph

Picture: https://drive.google.com/file/d/1IHjcmW8qLuFCmiSpGltQYrp2N3WTKW_M/view?usp=sharing

At the end of pretty much every Marvel movie, there’s always that one extra scene that hints at or builds excitement for a future Marvel film. In this one, we get Tom Hardy as Eddie Brock, who seems to have ended up in a different universe, trying to figure out how this whole multiverse thing works. 

Hopefully, I explained that right—don’t come after me if I didn’t! Eddie Brock is seen wearing the Bremont Supermarine Chronograph, which has a 43mm case and 200 meters of water resistance.

Honestly, you’d probably want those kinds of specs if you had a symbiote hanging around with you. Right now, you can grab this watch at Exquisite Timepieces for $4,110.

Gossip Girl – Patek Philippe Aquanaut

Picture: https://drive.google.com/file/d/17wbZGMpyQrt9MmmpoYzuHSbdfZdyFMs_/view?usp=sharing

There’s not much left to say about the Patek Aquanaut—it’s legendary. And let’s be honest, the chances of walking into a boutique and actually getting one are pretty much zero. I didn’t exactly follow Gossip Girl closely, but I did catch a few episodes here and there while my wife was watching it for the third time. 

Let’s assume the model shown is the 5167, which has a 40mm case and features both time and date functions. It’s a clean, iconic piece. In the show, the character Dan gets the watch as a gift, but turns it down because it’s too expensive.

Personally, I’d never turn down a gift like that. In fact, I keep a running list of watches I’d love to receive—and while this one wasn’t originally on it, you can bet it is now. 

Conclusion

Over the past few years, watches seem to have blown up in popularity, kind of like Formula One has in the U.S. Being able to spot different watches feels like unlocking a new level of watch nerd status. Yes, that’s a real term… trust me. 

Next time you’re at the movies or watching Gossip Girl for the fourth time, try keeping an eye out for those hidden gems on people’s wrists. Although, now that I think about it, Gossip Girl might not be the best example—most of those characters are rich enough to be wearing actual gems on their wrists.

The 10 Best Looking Watches for 2025

William Boyd

June 25, 2025

When it comes to watches, looks do matter. I know there’s a lot more under the surface that makes a watch great like the materials, the movement ticking away inside, the complications it offers, and of course, the price tag.

But for so many of us, it’s that first glance, that gut reaction, that really hooks us. A beautiful watch can get stuck in your head, making you imagine what it’d be like to own it, to have it on your wrist.

Now, taste is super personal and what stops me in my tracks might not do it for you, and that’s the fun of it. This list isn’t claiming to be the definitive top 10 for everyone. Instead, it’s a lineup of watches I, along with many other collectors and enthusiasts I trust, just can’t get enough of.

These are timepieces I can barely fault in their looks, and to back their appearance up, they also have top-notch craftsmanship, quality materials, and killer movements to boot.

What Makes a “Good Looking” Watch?

Defining what makes a “good looking” watch isn’t straightforward, because personal taste plays such a big role. What appeals to one person might not resonate with another. However, there are certain qualities that consistently elevate the appearance of a watch, and much of it comes down to execution and attention to detail.

It’s often the subtle, carefully considered elements that give a watch its visual strength. Unique design details like the Breitling Navitimer’s distinctive notched bezel or the Grand Seiko Snowflake’s finely textured dial set these models apart. These aren’t decorative flourishes added for the sake of it; they’re details that make a watch recognizable, characterful, and unmistakably its own.

In the same way, a good-looking watch has clearly had attention paid to it. The way the case is finished, the balanced layout of complications, the exact color of a dial are all decisions made with purpose. They’re rarely accidental, and on truly great-looking watches, you can sense the thought and care behind them. In my opinion, the models listed below are perfect examples of that.

The 10 Best Looking Watches

With that in mind, I’ve pulled together a selection of the best-looking watches that, in my eyes, get it exactly right. They combine standout design, thoughtful details, and unmistakable character that turn heads, spark conversations, and look just as good in the hand as they do on the wrist.

Breitling Navitimer

Breitling Navitimer B01 Chronograph 41 (ref. AB0139631C1P1)

Starting us off strong is the Breitling Navitimer, a watch that’s as iconic as they come and instantly recognizable from across the room. What makes the Navitimer so striking is its distinctive, finely ratcheted bezel paired with the slide rule scale circling the dial.

Originally designed for pilots, this clever feature allows quick calculations for things like fuel consumption, airspeed, and distance, though let’s be honest, most of us admire it more for its intricate, old-school charm than its mathematical utility.

At the heart of the dial, you’ll find a classic tri-compax layout with three recessed subdials, giving the face beautiful depth and balance. It’s busy, but intentionally so with every element having its place. Then there’s the finishing touch, the winged Breitling logo at 12 o’clock, sitting proudly like a crown, at the top of the dial.

RRP: Starts from $4,500

Tudor Black Bay

Tudor Black Bay 58 (ref. M79030n-0001)

Next up is the Tudor Black Bay, a watch that to me perfectly balances heritage charm with modern practicality. It can thank much of its aesthetic to its past, cleverly nodding to Tudor’s rich dive watch history without feeling stuck in the past.

It doesn’t copy one specific model but rather blends design cues from several of Tudor’s most iconic divers, creating something both timeless and fresh.

One of the standout details has to be those famous Snowflake hands. Originally introduced in the late 1960s, their bold, angular shape isn’t just practical for underwater legibility, but it’s become a signature design element that instantly marks this as a Tudor.

Paired with a clean, matte dial and large, luminous markers, the watch has a striking, purposeful look that feels confident without trying too hard. I’ll also forever love the subtle gilt accents and splash of color on the bezel that adds the perfect amount of vintage character.Top of Form

RRP: Starts from $4,375

Omega Speedmaster

Omega Speedmaster Professional Moonwatch (ref. 310.30.42.50.01.002)

The Omega Speedmaster, also known as the Moonwatch, has a design that’s just as impressive as its history. It’s a watch tied to NASA’s space missions and the first watch worn on the lunar surface.

Its centrepiece is the glossy all-black dial, paired with matching black chronograph counters for a clean, balanced, and unmistakably purposeful look.

Encircling the dial is the ultra-thin black tachymeter bezel, a sleek, functional detail that’s become one of the Speedmaster’s most defining features. The piston-shaped chronograph pushers add a touch of vintage charm, while providing that satisfyingly mechanical feel every time they’re pressed.

Finally, while the modern sapphire crystal models offer a crisp, contemporary edge, it’s the original Hesalite-equipped versions that are my favorite part of the Speedmaster’s character. The Hesalite might mark more easily, but it brings a soft warmth and vintage distortion that adds real soul to the watch.

RRP: Starts from $5,600

Grand Seiko Snowflake

Grand Seiko “Snowflake” STGF359

There are several Grand Seiko models lovingly nicknamed the “Snowflake,” but honestly, it’s impossible to pick just one. There’s something about that unique, textured dial that makes any watch bearing it an instant beauty.

Inspired by freshly fallen snow, the dial’s delicate, almost organic pattern catches the light in subtle, ever-changing ways, giving the surface a sense of depth and quiet elegance. While the texture has appeared in different colors over the years, the crisp white remains the undisputed classic.

A personal favorite is the Grand Seiko SBGA211. It pairs that iconic snow-white dial with a beautifully blued seconds hand, gliding smoothly thanks to Grand Seiko’s Spring Drive movement and super-slim, silvered, hand-applied markers.

It also boasts a lightweight titanium case combining sharp polished surfaces with soft satin brushing, a showcase of Grand Seiko’s renowned Zaratsu polishing technique.

RRP: $6,600

Tissot PRX

Not all good-looking watches have to cost thousands. In fact, one of the watches I own that gets more compliments than any other is my Tissot PRX. It’s an integrated sports watch with the most incredible flat brushed surfaces, a brightly polished bezel and a sunray-brushed dial that gives it real depth.

The way the light plays off the case and dial is seriously impressive. It’s a combination of finishes that just works and gives the watch a much more refined presence than the price suggests.

And with so many stunning dial colors and two different movement types to choose from, there’s something for every taste and budget.

RRP: Starts from $395

Seiko Prospex Speedtimer

20. Seiko Prospex Speedtimer SFJ003

Another one of the best-looking affordable watches out there right now has to be the Seiko Prospex Speedtimer Solar Chronograph, especially the panda dial reference SSC813.

It absolutely nails the design. The crisp black and white dial has that classic motorsport look, and the slim black tachymeter bezel gives it a clean, balanced profile. The sword-shaped hands glow in the dark, adding a functional, almost tactical edge that still feels refined.

There’s a definite Rolex Daytona feel to it, but it’s very much its own thing – vintage-inspired, but fresh and unmistakably Seiko. It’s sporty, sharp and just incredibly well-executed for the price.

The proportions are spot on too, the detailing is tight, and it looks way more expensive than it is. A perfect example of how you don’t need to spend a fortune to wear something that turns heads.

RRP: $695

Longines Heritage Diver

Longines Heritage Diver

The Longines Legend Diver is one of those watches that proves style and substance don’t have to live at opposite ends of the price spectrum. The 39mm version, especially with that glossy blue or black lacquer dial, is absolutely stunning.

What really makes it stand out is the internal rotating bezel and twin-crown layout which is a fun throwback to the 1959 Super Compressor era that feels refreshingly different from the sea of standard external bezel divers.

The mix of brushed and polished finishes gives it real visual depth, especially paired with the beautifully made beads-of-rice bracelet. And because the bezel is tucked under the crystal, the whole design feels more elegant and less chunky than your average tool diver.

The proportions are spot-on too at 39mm wide and under 13mm thick, all while still packing 300 meters of water resistance. It wears like a dream and looks far more upscale than you’d expect for the price.

H. Moser & Cie. Endeavour

There aren’t many watches, or brands for that matter, that could release a piece with no logo in sight and still have people immediately know what it is. But the H. Moser & Cie.

Endeavour is the exception to that rule. It’s bold in the most understated way, built around the idea that true luxury doesn’t need to shout. The Endeavour collection strips everything back to the essentials, and somehow ends up more distinctive than most watches packed with design flourishes.

It’s not going to be to everyone’s taste, but you have to respect a watch that dares to be this different. One version in particular, the Endeavour Centre Seconds Vantablack, takes minimalism to a whole new level.

The dial is coated in Vantablack, the blackest man-made material in existence, developed for astrophysics and capable of absorbing 99.965% of visible light. The result is otherworldly, creating a dial that looks like a void, a portal, something that just shouldn’t exist on a wristwatch.

Metal hour markers are applied underneath the dial, adding a surreal sense of depth, while polished leaf-shaped hands seem to float in space. It’s a watch that feels rich and refined, experimental and elegant. To me, that’s what makes a good-looking watch, not just how it shines, but how confidently it does its own thing.

RRP: Starts from $18,000

Rolex Datejust 36

Rolex Datejust 36 (ref. 126234)

There are few watches more instantly recognizable than the Rolex Datejust 36. It’s one of those rare designs where every single detail, from the fluted bezel, Jubilee bracelet and magnified date window, feels so familiar and so distinctively Rolex that it really couldn’t be anything else. That’s the sign of a great design.

It’s a watch that doesn’t need wild colors or complicated dials to stand out. Its beauty lies in its simplicity and refinement. The 36mm case plays a big part in that, standing out with its classic Oyster shape that wears perfectly on just about any wrist.

The mix of polished and brushed finishing is sharp and flawless, and the materials, whether it’s Rolex’s proprietary Oystersteel, or their Everose Rolesor two-tone gold, make a big difference in how the watch feels and wears.

RRP: Starts from $6,000

Cartier Tank

Cartier Tank Must Large

We can’t wrap this up without mentioning one of the most iconic watch designs of all time, the Cartier Tank.

With its clean, rectangular case inspired by the shape of WWI tank treads viewed from above, the Tank is pure design elegance distilled into a wristwatch. It’s been around since 1917 and still feels just as modern today, which says everything about how strong the original concept really was.

The Roman numerals, the chemin-de-fer minute track, those sharp blue steel hands, and the sapphire cabochon on the crown all work perfectly together.

They’re elements that aren’t just decorative but a part of a language that Cartier has been speaking fluently for over a century.

The proportions are always spot-on, the finishing is crisp and refined and there’s a version out there for just about every style. To me, it’s arguably one of the best-looking dress watches ever made.

RRP: Starts from $3,400

Conclusion

When it comes to great-looking watches, there’s no one-size-fits-all answer and that’s exactly what makes this hobby so much fun.

From understated minimalism to bold, sometimes explosive designs, there’s a huge spectrum of styles out there, each offering something unique. Some of these watches come with a hefty price tag, others are more accessible, but all earn their place by doing one thing really well: looking fantastic.

Design will always be subjective. What catches one person’s eye might be invisible to another, but the watches featured here all show how powerful thoughtful design, quality materials, and attention to detail can be.

best blue dial watches

Time For a Round-up of the Best Blue Dial Watches

William Boyd

June 11, 2025

You could understand if, over recent years, the blue dial watch had lost some ground from a popularity point of view, particularly given the rise of more disruptive dial colors hitting the market over recent years. But that isn’t the case.

There is something profoundly simple and timeless about the blue dial, so much so that it is still a go-to shade for anyone looking to break away from the mundane black or white varieties.

That doesn’t mean to say there is no place for the latter, however (black and white dials will always win on the grounds of clarity, and they’re the easiest dial colors to pair with elegant evening attire and suits). But peer deeply into a classic blue dial and tell me you aren’t instantly entranced by one.

Blue dials reign supreme even though everyone expected them to be a passing trend during the smartwatch craze.

They’re a natural choice for the classic dress watch but also bring a sporty elegance to the chronograph. Blue dials have also found their way into the dive watch sector, as well as featuring on GMT complications, minute repeaters, and tourbillons.

The color just seems to work with just about any style and feature going, complimenting a myriad of straps, too, from the sophisticated metal bracelet to the traditional leather strap and even something more relaxed, like a rubber strap or a casual canvas band. 

The Allure of Blue Dial

It matters not whether you’re a seasoned collector and you want to debut the blue dial on your wrist for the very first time or whether you’re a soft touch for the color blue and want to see more of it in your collection, this list has some excellent options, depending on your preference for style, functionality, and features.

The color blue has always represented elegance and class and has a strong emotional pull. Perhaps it’s because we have seen this choice of color in so many iconic designs of the past.

Or maybe it’s the sheer variety of shades we can choose from. Luxury watches come in all types of blue, from navy to vibrant cerulean and even the more green-tinted shades of aquamarine. Then there’s the iconic Tiffany blue dial – one of the world’s most sought-after dial colors.

Anyway, without further ado, let’s look at what we’ve rounded up. A superb selection of blue dial watches covering many styles, features, and budgets.

Glashütte Original SeaQ Chronograph Blue Dial on Blue Strap 1-37-23-02-81-36

Glashütte Original SeaQ Chronograph Blue Dial on Blue Strap 1-37-23-02-81-36

German brand Glashutte Original creates the SeaQ Chronograph for serious underwater explorers, equipping it with a solid steel case, 300-meter water resistance, a unidirectional rotating bezel, and an ocean blue-inspired sunray dial with chronograph counters placed at 3 and 9 o’clock.

The watch adheres to ISO standards and emphasizes the idea of personal style, providing the watch with several styles of strap, including a blue canvas band, a rubber strap, or a stainless steel bracelet to compliment that marine blue display.

Oris 01 733 7771 4055-07 8 19 18 Sixty Five Cotton Candy Blue Dial

Oris 01 733 7771 4055-07 8 19 18 Sixty Five Cotton Candy Blue Dial

The Oris Cotton Candy versions of the Sixty-Five watch collection caught everyone’s attention back in 2020 and were a refreshing wave of playfulness and a much-needed touch of fun after lockdown.

The bubble-gum blue color of this retro-inspired dive watch looks good enough to eat and features the stainless steel bracelet that arrived as part of the second-gen Cotton Candy design.

Compact too, this 38mm model is a unisex design, featuring a 60-minute track in relief on a steel bezel, not to mention a strong sapphire glass front, luminous dial markings, and a reliable Sellita-based movement that can keep precise time for up to 41 hours once away from the wrist.

Arnold & Son Eight-Day Royal Navy Blue Dial 1EDAS.U01C.S136D

Arnold & Son Eight-Day Royal Navy Blue Dial 1EDAS.U01C.S136D

Arnold & Son has a history deeply rooted in marine chronometer accuracy. It continues to celebrate its marine history with the Eight Day watch in ocean blue with a striking wave-like pattern.

The watch boasts a unique dial layout, with a power reserve at 12 o’clock, balanced by a small second sub-dial at 6 o’clock. If you’re drawn to unconventional dial layouts, this blue dial Eight Day watch will be the perfect addition to your collection.

As you’ll have guessed, the brand’s innovative mechanical movement has an impressive 8-day power reserve, which you can track through that intuitive indicator on the dial.

Ball NM9052C-S1C-BE Roadmaster M Perseverer 40mm Navy Blue Dial

Ball NM9052C-S1C-BE Roadmaster M Perseverer 40mm Navy Blue Dial

Ball is a master of the luminescent tritium gas tube technology, kitting its watches out with features that will glow stronger and longer than conventional Super-LumiNova. An example of this can be seen in its 16 micro gas tubes on this captivating blue dial, adorned with a horizontal striped texture.

This is the kind of watch you’d throw on when you want to smarten up a shirt and jeans duo. It can also easily accompany an office suit, thanks to its slim case depth and stainless steel bracelet, which gives it a somewhat dressier vibe.

Despite being one of Ball’s more classier watches, the Roadmaster watch is still a performance tool that is designed to endure a life on the wrist, with a solid 100M water resistance, a sapphire crystal glass front, and a relentless automatic movement with a superb 80-hour power reserve.

Omega Constellation Co-Axial Master Chronometer Sedna Gold Blue Dial on Strap

Omega Constellation Co-Axial Master Chronometer Sedna Gold Blue Dial on Strap

The Constellation watch by Omega is unique in so many ways, particularly for its depiction of the Observatory of Geneva on its cashback and its timeless “Griffes” on the bezel. This blue dial variant of the Constellation is a perfect example that shows off all the finest features of this classically elegant watch design.

This 39mm model is elevated by its 18K Sedna gold case, creating a breathtaking combination alongside the rich blue dial. Rose gold accents continue over the surface of the almost marble-like dial texture, traveling over the Omega name and logo at 12 o’clock.

The watch also features a date aperture at 6 o’clock and gently tapering hands treated with a stripe of luminescent material for reading the time during the night. The Co-Axial Master Chronometer Calibre 8801-powered watch is completed on a blue alligator leather strap in what can only be described as a perfect color match for the model’s entrancing textured dial.

Blancpain 5200 0140 O52A Fifty Fathoms Bathyscaphe Chronographe Flyback Automatic 43.6mm Blue Dial

Blancpain 5200 0140 O52A Fifty Fathoms Bathyscaphe Chronographe Flyback Automatic 43.6mm Blue Dial

If you’re drawn to the idea of wearing a watch on your wrist that tells a story, the Blancpain Fifty Fathoms Bathyscaphe Chronographe Flyback watch is steeped in history. For starters, Blancpain is the oldest watchmaker in the world. Secondly, the Fifty Fathoms was widely considered the ultimate modern dive watch when it was first released in 1953.

This 43mm model is crafted from ceramic, which makes its architecture feel less clunky and beefy. The circular hour markers are clear despite being much smaller than the ones you tend to see on modern dive watches.

Luminous material has also been applied generously to the hands, and the unidirectional rotating bezel is designed to be butter smooth under the fingertips.

Marrying in with the sumptuous blue tones of the dial is a blue canvas strap, while inside the 300-meter water-resistant watch is the company’s self-winding F385 calibre, complete with 50 hours of power reserve.

Bremont TN40-PWR-SS-BL-L-S Terra Nova 40.5 Blue Dial on Leather Strap

Bremont TN40-PWR-SS-BL-L-S Terra Nova 40.5 Blue Dial on Leather Strap

British brand Bremont is a perfectionist when it comes to aviation watches, but since the brand had a huge overhaul last year, distinct changes in its branding have changed. The Terra Nova is a modern-day example of Bremont craftsmanship and features a new Wayfinder logo at 12 o’clock against a stunning dark blue dial.

The 40.5mm watch has a bi-directional turning bezel with compass markings for navigating your way throughout a hike or any other outdoor pursuit.

What gives the Bremont Terra Nova watch its subtle military vintage hint, however, is the smooth brown calfskin strap adorned with contrast stitching down the sides for a gentle field watch vibe.

Longines L3.764.4.90.2 Legend Diver 39mm Blue Dial on NATO Strap

Longines L3.764.4.90.2 Legend Diver 39mm Blue Dial on NATO Strap

When looking for the best of something in a watch, it’s easy to lose sight of value-for-money propositions, which is a shame because it could mean missing out on gems like the Legend Diver from Longines.

This reference L3.764.4.90.2 is an absolute smokeshow of a blue dial. Layers of depth, combined with true diver-style hour markers and the signature arrow-shaped hour hands,, capture the spirit of Swiss innovation – something that Longines has always been associated with.

The watch has a handy internal rotating bezel, and the use of the NATO strap gently manipulates the Legend Diver into retro dive watch territory. Perhaps what is most impressive is that the Longines Legend Diver has been around since 1959 and looks just at home on the wrist of the modern gent as it did all those years back. 

Maurice Lacroix Aikon Automatic Blue Dial AI6008-SS001-430-1

Maurice Lacroix Aikon Automatic Blue Dial AI6008-SS001-430-1

Fancy something sporty? The blue dial variant of the Aikon by Maurice Lacroix unites urban styling with sports luxe. The design delivers on that perceived high-value feel, yet it’s the brand’s flagship model and is surprisingly very reasonably priced.

Whether it’s the Grand Tappisserie pattern of the AP Royal Oak dial you love or the waffle-style dial of the Tissot PRX, this winning element of any sports watch is what wraps an entire design up perfectly.

In the case of the automatic 200M water-resistant Aikon watch it’s a Clous de Paris pattern rendered in grey-blue tones. The watch’s finishing touch is the classic blue alligator leather strap, adorned with the Maurice Lacroix monogram in metal on the band’s surface and a brand-engraved stainless steel buckle to finish.

Meistersinger Bell Hora Blue Dial

Meistersinger Bell Hora Blue Dial

I’m a big lover of German watches. Glashutte Original, Nomos, Junghans, you name it. But Meistersinger is that little bit extra special since all its watches adhere to the single-hand timekeeping philosophy, which gives its wearer no choice but to enjoy a more simplified and relaxed way of telling the time.

The watch benefits from a beautiful Sonnerie au Passage mechanism. The bells, or chiming mechanism, is a unique feature to enjoy in a novelty piece and is activated by the crown, which you can pull out to silence whenever you need to. 

The movement is exposed through a see-through sapphire exhibition window on the rear, while on the dial side, the rich gemstone-blue color shimmers when caught in different angles of light. The gold numerals are a nice touch in this design, but my favorite feature is the single white hand that gently tapers to a needle-fine point, reaching out to kiss the minutes.

Frederique Constant Highlife Automatic Cosc FC-303BL4NH6B Blue Dial

Frederique Constant Highlife Automatic Cosc FC-303BL4NH6B Blue Dial

I love the simple, modernistic design of the Frederique Constant Highlife watch. In this iteration, masters at the brand’s Swiss manufacturing facilities equip pill-shaped hour markers and sword-shaped hands to a muted blue dial adorned with a globe depiction.

This is a COSC-certified watch, which means it promises an accuracy in line with the Contrôle Officiel Suisse des Chronomètres – aka the Official Swiss Chronometer Testing Institute. Frederique Constant uses a Sellita-based movement to power this watch.

The Calibre FC-303, complete with a refined rose gold rotor, can be admired through a sapphire exhibition caseback. Most attractive of all, however, has to be this steel model’s tonneau-shaped case.

The barrel profile of this blue dial watch connects with an integrated bracelet to create a timeless sports watch design that is sure to pair with pretty much anything in your wardrobe and could easily be promoted to elegant or professional duties by night.  

Junghans Mister Hand Wound Blue Dial 027/3504.02

If you love a watch with a slim case, Junghans achieves an undeniable sense of charm with its charismatic Mister Hand Wound model with a rich, minimalist blue dial. The sumptuous silhouette of this Junghans watch, complete with a bezel-less edge, achieves complete Bauhaus beauty.

Inside the ultra-slim case is an equally thin movement, the Calibre J815.1 – a hand-wound movement that provides the perfect opportunity to appreciate the allure and refinement of a traditionally crafted engine.

The intricately crafted, artisanal elements of the hand-wound German movement areare also shown through the back of the 30-meter water-resistant case, complete with traditional decoration and hand-applied finishes.

The deep, entrancing blue dial of this Junghans Mister Hand Wound watch features elegantly tapered hour and minute hands, along with a seconds feature displayed in the sub-dial of this minimalist dial at 6 o’clock.

H. Moser & Cie. Streamliner Flyback Chronograph Blue Dial 6907-1200

H. Moser & Cie. Streamliner Flyback Chronograph Blue Dial 6907-1200

The Streamliner Flyback Chronograph by H. Moser & Cie looks like it’s stepped out of a time machine and even has a sci-fi-shaped cushion case that lends itself to a funky, blue-black gradient dial.

The chronograph complication augments its appeal by displaying its features against a deep entwining blue that lacks any sub-dials. Instead, the flat push-pieces on the dial activate the stopwatch features of this watch, whilst its flyback functionality allows you to start, stop, and reset a chronograph timing with a simple push of a button.

Meanwhile, take in that svelte, futuristically sculpted steel case integrated with a subtle wave-link bracelet. This fluid design boasts a flash of sporty color in the second hand and along the five-minute intervals of the minute track but otherwise remains fairly minimalist and simple.

Nivada Grenchen F77 Blue Dial

Nivada Grenchen F77 Blue Dial 

Anyone who knows anything about luxury sports watches will be familiar with the Nivada name and its highly sought-after Grenchen design, which takes inspiration from the brand’s many historical models. This faithful reissue of a golden oldy is crafted from steel and measures a compact 38mm, appealing to those with a small wrist circumference.

Its baton indexes and baton-style hands are dressed against a basket weave dial pattern in a rich blue dial color. One of the most attractive features of the Grenchen F77 is its dateless layout, constituting a cohesive and clean dial to read the time from at any time of the day or night.

A. Lange & Söhne Saxonia Triple Split Pink Rose Gold 43.2mm Blue Dial LSLS4244AK

A. Lange & Söhne Saxonia Triple Split Pink Rose Gold 43.2mm Blue Dial LSLS4244AK

Now we are entering the realm of high-end complications with masterful works of art from the likes of this brand – A. Lange & Sohn. This manufacturer produces some of the world’s most expensive watches, but boy are they worth it.

The Triple Split complication from the Saxonia collection takes the blue dial to the next level with a watch that marks the first ever mechanical to allow multi-hour comparative time measurements via a split-second chronograph.

The richness of the blue dial, combined with the rose gold appliques that match the 18ct rose gold case, is a heavenly mix; in some lights, the dial can even appear soft black.

The is a manual wound movement, so for those who appreciate the tactile experience of owning a mechanical watch, you’ll always have the perfect excuse to reach for the Saxonia Triple Split watch and enjoy its complexity on an intimate level while you wind it.   

Breguet Marine Hora Mundi 5557 Rose Gold Blue Dial on Rubber Strap

Breguet Marine Hora Mundi 5557 Rose Gold Blue Dial on Rubber Strap

Breguet is the brand associated with the world’s first wristwatch. Its history dates all the way back to the late 1700s. Suffice to say, it’s still going strong today, with exquisite designs like this – the blue-dialed Marine Honda Mundi watch – a true paragon of horological excellence.

Adding to that all-important exclusivity factor, this Breguet watch took three years to design and carries a total of four patents. This complication watch is all about the innovative pusher and crown set-up. All you need to do is set the first city, date, and time, then the second city.

The Hora Mundi will calculate the time and date of this second time zone using a clever system of cams and hammers. By operating the push-piece alone, you won’t disturb time whilst switching from one side of the world to another.

The Breguet Hora Mundi watch is a 43mm 18ct rose gold model with a globe-decorated blue dial festooned with superimposed plates in gold and sapphire that interpret the world map. A true work of art for anyone who prefers watches that incorporate next-level craftsmanship. 

Conclusion

From navy blues to powder blues and from cornflour tones to glacier ice-inspired shades, the blue dial watch is a trend that will continue to reinvent itself, whether in the form of a rugged tool watch, a durable diver, or a traditional three-handed complication.

And with options at every price point, you’re sure to be able to walk away from the article with at least a handful of luxury options that require some level of investment but without breaking the bank. It’s clear from this curated selection of blue dial watches that they are far from just an accessory.

Moreover, they’re a classic fusion of artistry and mechanical prowess, proving that the world of luxury watches is diverse and full of timeless options for every style and every preference.

best watches brands

11 Luxury Watch Brands You Should Invest In

William Boyd

June 10, 2025

The Swiss watch industry churns out 20 million timepieces annually, but that only makes up a portion of global manufacture. Value-wise, however, it contributes to around 50%. Crazy, right? So, you’re wondering who the big players are and what they contribute to within the horological world?

Well, “best” is a pretty subjective term, and there’s an endless list of watchmakers all chomping at the bit to become the next leading brand. There are low-end, mid-tier, and high-end categories – each deserving a written piece of its own.

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But if we’re talking about rounding up the hard hitters that experience year-on-year success, I have 11 lined up here for you.

The watch brands I’ve chosen for this list are based on my eleven years of industry experience and data from 2023 to 2024. Of course, there will be names you think should be on this list and maybe a brand or two you believe should be further down the ladder.

But these are the names collectors are digging right now. Learn how each one has earned its place on this list of best watch brands in 2025, and jump right in!

No.1 Rolex

Rolex Submariner History

How can a “best watch brands” list not include the name Rolex? It may not be the most boundary-pushing of brands by today’s standards, but there is a reason for the crown logo on the dial of every timepiece, and that’s because Rolex is king.

Rolex is the most recognized watch brand on the planet, and pretty much every design it has ever created has earned itself the title of “icon.”

Rolex watches cost as much as houses, especially when it comes to auction prices (take Paul Newman’s very own Daytona watch as an example, which sold in 2017 for over 17 million dollars!). But guaranteed, if you ever find yourself stranded in a foreign country, you could buy yourself out of any situation with a Rolex.

Back in 2023, Rolex occupied 30% of the entire Swiss market, with 1.24 million watches sold. The company made around $11.2 billion, with bestsellers like the Submariner, the Datejust, Day-Date, Daytona, and GMT-Master II, proving top of a collector’s wish list. But why is Rolex the No.1 watch brand?

It’s all to do with the company’s presence across the industry and a history steeped in firsts, like the first waterproof and dustproof watch in 1926 with the Oyster watch and Rolex’s first self-winding perpetual rotor in the early 1930s.

Rolex was also the first brand to create a watch that displayed the day and date on a dial back in 1945 with the Datejust. Moreover, Rolex watches are investment pieces, with most designs retaining their value exceptionally well, if not appreciating over time, making them an appealing proposition to those who know when to strike when the iron is hot.

No. 2 Cartier

Beautiful Cartier watch with two rings

The No. 2 position used to be held by Omega but is now held by Cartier, and are you surprised? If you are, you shouldn’t be. After all, Cartier invented the first wristwatch for men, remember? The Cartier Santos – a bold, square, and kind of industrial-inspired watch for its time.

Other iconic models include the Tank – a wristwatch inspired by military tanks of WWI, and the Cartier Ballon Bleu – a bubble-like, balloon-inspired design adorned with a sapphire cabochon crown. Around 18 months ago, Cartier took up an 8% market share, selling over 3 million watches.

Even though Cartier holds the second place in this list of best watch brands in the world, the drop between Rolex and this brand is still huge. If anything, it shows what a domineering giant Rolex really is.

From a consumer’s point of view, Cartier watches are the ultimate symbol of luxury and prestige and became even more respected across elite watch collecting circles when it began putting old collectibles back into production, like the recently released A Guichets watch from the 1930s.

The Prive collection is dedicated to modern relaunched variants of classic designs like this and includes models such as the Tortue and Tortue Monopoussoir Chronograph.

No. 3 Omega

Without a doubt, Omega is one of the most famous names in the industry. Part of that global recognition is down to the Speedmaster, which became famous as the first watch that went to the moon.

Technically, though, the Speedy was initially intended for the racetrack, hence its trio of chronograph counters at 3, 6, and 9 o’clock and its black tachymeter bezel for measuring speed based on distance. Still, the Speedmaster passed all of NASA’s stringent testing criteria and became its most famous design of all time, alongside other bestsellers like the Seamaster, Constellation, and De Ville.

Like Rolex, Omega has put its hand to manufacturing its own materials and crafts some of its most covetable watches from Sedna Gold – the brand’s own 18k rose gold alloy, and Moonshine, a slightly paler-looking yellow gold with a composition of silver, copper, and palladium.

Aside from the iconic Speedmaster, Omega made history in other ways, including its first minute-repeater wristwatch in 1892 and its first pioneering watch movement, which was created for mass production in 1984.

No. 4 Audemars Piguet

Audemars Royal Oak Offshore

If you’re unfamiliar with Audemars Piguet, you’ll at least recognize its history-shaping Royal Oak or the many inspired designs that have followed it. Audemars Piguet is one of the oldest luxury watch manufacturers in the world, revolutionizing the luxury sports watch market with its Gerald Genta-designed Royal Oak.

The highly covetable sports watch is distinguishable by its octagonal bezel and Grand Tapisserie dial. The equally popular Royal Oak Offshore followed in its footsteps – a chronograph with beefier proportions and a more aggressive aesthetic.

Despite its popularity, the Royal Oak is notoriously difficult to obtain due to its high demand and limited production. As in many cases where the thousands seek an iconic watch, production rarely meets consumer demand, which drives prices up even higher on the second-hand market.

Back in 2023, Audemars Piguet made $2.6 billion in sales and sold 51,000 watches. This gives a much clearer view of each AP watch’s retail price compared to units sold.

Audemars Piguet has a reputation to uphold and a standard to keep up with, so it’s unlikely that its watches will ever come down in retail price. Thus, we’re unlikely to see prices come down on the pre-owned market any time soon, either.

No. 5 Patek Philippe

Patek Philippe Nautilus 2

Patek Philippe is the Rolls Royce of watches and is revered in the watch community for its high complication watches using some of the industry’s finest materials.

Patek Philippe watches are elegant, complex instruments that garner a lot of attention for their horological beauty. The average cost of a PP watch is $44,000, making this brand one of the most expensive of all time.

 Patek Philippe sold 70K watches in 2023 and retains 6% of market shares, making $2.28 billion on an average year. A combination of factors contribute to PP’s high price tags, one being the brand’s rich history and the other its excellent craftsmanship.

These watches are designed to outlive you and me, making them superb heirlooms thanks to their exquisite movements and fascinating complications.

Aside from the iconic Nautilus, which dominated the sports watch industry throughout the 1980s, the brand also experienced success with the dive-ready Aquanaut, the classic Calatrava dress watch, and the Grand Complications series, home to platinum and gold watches equipped with minute repeaters, tourbillons, and perpetual calendars.

And if you like a bit of history behind the brand you wear, Patek Philippe has an incredibly interesting one. From the invention of the keyless winding system to the patenting of its perpetual calendar mechanism, there’s a lot to appreciate and respect about this brand.

No. 6 Richard Mille

Richard Mille Watches

Richard Mille crafts the most expensive toys. What appeals to many is its non-conventional design langauge. Richard Mille watches don’t look like anything else on the market.

Some models are incredibly complex, while others are disruptive, aggressive, and highly sporty. These designs are built like Formula 1 cars and demand attention with carbon nanotubes and space-age materials.

If you plan to own a Richard Mille watch one day, you’d better start saving. They can top out around $250k, with lower-priced models proving barely more attainable, starting at around $171k.

Thanks to this brand’s association with high-end sports and luxury, many celebrities and professional athletes sport Richard Mille watches on their wrists, selling the lifestyle with which these high-end timepieces are most associated. It’s one of Richard Mille’s most successful marketing strategies.

Meanwhile, innovative materials like the brand’s gold-and-carbon fused cases and its silicone nitride designs sell themselves as some of the most shock-resistant materials on the market. Above all, Richard Mille watches are not just flex watches. They’re actually horological powerhouses.

No. 7 Longines

Now, we’re getting into entry-level luxury watches. Those that are both more attainable and versatile enough to wear with classic and casual attire. Longines dates back to 1832 and has a solid history steeped in precision and elegance.

The brand has a strong presence in sports, especially equestrian events. It was the official timekeeper for the Olympics in 1952 and shared the role with Omega and Junghans in 1968 and 1972, respectively.

The brand sells around 1.6 million watches annually; an average timepiece costs around $1,100. The brand makes around $1.2 billion in sales each year and is a gateway brand into the realm of affordable watch collecting.

Think about when you travel and you take a look at the duty-free section; Longine’s name is always there. The brand is synonymous with making quality Swiss-made watches and began developing its own movements from the late 1800s onwards.

Longines is also the brand responsible for creating the first wrist chronograph, as well as the first high-frequency pocket chronograph and the first flyback chronograph.

Today, Longines offers a vast range of designs to choose from, its most popular designs being the Hydroconquest, the DolceVita, the Master Collection, Spirit, and the Record collection.

No. 8 Vacheron Constantin

Vacheron Constantin is a relatively new member of the billionaires club, with $1.22 billion in sales in 2023. The watchmaker is part of the Holy Trinity, sitting alongside Patek Philippe and Audemars Piguet.

It takes 3% of the market share and became a significant player in the industry when it launched the iconic Overseas watch during the zeitgeist of the sports watch.

Vacheron Constantin is under the Richemont umbrella and plays by the book. It has upheld a solid reputation in crafting beautiful timepieces, many of the classic nature, that excel in quality craftsmanship and artistry. It’s also one of the oldest watchmakers, so if brand provenance is essential to you, Vacheron Constantin has it by the bucketload.

If you’re clued up on high-end watchmaking, then designs like the Patrimony, Traditionnelle, and Egerie may be familiar to you.

The company has produced some of the most complicated wristwatches in history and followed that up recently with the 2025 release of the Les Cabinotiers Solaria Ultra Grand Complication, complete with 41 complications.

No. 9 Breitling

Breitling sells around 178k watches per year and holds 2% of the market share, with the average watch costing around $7,500. Although Breitling watches don’t tend to hold their value as well as a Rolex, they do offer great value for money. The watchmaker was an expert in crafting pilot’s watches and pioneered some crucial developments for the chronograph mechanism, including the first chronograph pusher in 1815 and the second independent pusher in 1934. The innovations helped prevent accidental chronograph activation and helped develop the pathway to the modern sports watch as we know it today.

Most tool watch collectors and sports watch fans will have heard of the Navitimer and the Chronomat. The Navitimer was the ultimate pilot’s watch instrument when it launched in the 1950s.

It was equipped with the indispensable slide rule bezel for onboard calculations like descent rate, multiplication, and fuel consumption.

Meanwhile, the Chronomat remains one of the brand’s most covetable timepieces today, with distinctive rider tabs on the bezel and the special roll-like link bracelet designed exclusively for the collection.

No. 10 IWC

Many may be surprised to see the IWC name on this list of best watch brands, as it’s quite the underdog brand. However, the Schaffhausen-based brand has begun to realize the impact of social media and the power of the secondary market.

Over recent years, the brand has dedicated more focus toward making its own materials, just as many other brands have done, and it now takes up around 2% of market shares.

IWC specializes in robust, legible pilot watches and has developed case materials and designs that testify to their environments.

Its use of Ceratanium for its cases combines the lightweight materials of titanium with the scratch resistance of ceramic to provide an ultra-tough construction that IWC specialists have mastered adding color to.

In addition to its Pilot’s Watch collection, IWC is also loved for its more classic dress watches belonging to the Portugieser and Portofino series, not to mention its popular sports watch designed by Gerald Genta in the 1970s – the Ingenieur.

Jaeger-LeCoultre

Jaeger LeCoultre history

Without even mentioning the designs, it’s worth knowing that Jaeger-LeCoultre has developed some of the world’s best movements in its near-on 200-year history.

The watchmaker is renowned for its innovative designs like the Reverso, with a case that could turn in on itself, and the Memovox – the world’s first alarm wristwatch. Above all, Jaeger-LeCoultre is synonymous with in-house design.

Every component of a watch made by this company has been developed in-house, giving connoisseurs that all-important feeling of exclusivity in a wristwatch. Today, the average price of a Jaeger-LeCoultre watch is around $8000, with more expensive timepieces reaching up to around $25,000.

From the early days, experts at Jaeger-LeCoultre began working hard to miniaturize intricate movements and adapt them to fit inside smaller wristwatch proportions.

The brand developed the first watch capable of measuring a micron with the Millionometre in 1844, followed by the first mechanical wrist alarm and a diver’s watch with an advanced escapement with the 1968 Polaris watch.

Conclusion

The watch market is an ever-changing climate, and any one design’s popularity is often driven by emotion. Still, some brands have built long-standing foundations on a solid reputation and have taken years to acquire a global fanbase, with brands like Rolex, Audemars Piguet, and Omega retaining their high-up position on the horological ladder.

Interestingly, all these brands are of Swiss origin. Yet German and Japanese brands are not far behind, but that’s for another time.

All these brands in this article deserve recognition and respect for their contribution to horology. But there is always room for a newcomer, too, which keeps the watch-collecting climate so exciting and unpredictable. You never quite know what’s coming next.

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