John Baltes, Author at Exquisite Timepieces - Page 2 of 3

Author: John Baltes

best waterproof watches for women

Everyday Luxury: 6 Waterproof Watches for Women

John Baltes

August 8, 2025

If you’re looking for an attractive, practical watch that can take the hard knocks of daily life, a water-resistant option is a strong choice.

And the good news is that there are a wide range of great options for you, including watches that will match your style and needs while surviving the inevitable abuse life metes out. And many are elegant and refined – if you know where to look.

“Waterproof?” or “water-resistant?”

If you’re on the hunt for a “waterproof” watch, perhaps the first thing you should understand is that no watch really is. Instead, they’re rated for a depth, either in meters or “bar” – depending on the brand. 

That’s not a real depth rating, though, and a timepiece rated for 50 meters (5 bar) really isn’t adequate for diving to 150 feet, or anywhere close to that depth.

This is just a standardized test of water pressure resistance, not a real-world metric that tells you what you can and can’t do and have your watch stay dry inside.

Yes, that’s as maddening as it seems. 

Instead, let’s just accept that anything less than effective daily water resistance, something like a 10 bar or 100 meter rating, isn’t well suited to daily life for busy, perhaps even adventurous people. 

What does 10 bar/100 meter water resistance really mean for you?

A watch rated for 100 meters will be perfectly safe swimming, showering, getting wet while washing a car, getting sprayed with a hose, hit with a water balloon, or getting thoroughly soaked in the rain.

And from washing your hands to bathing children, a timepiece that can resist water intrusion while you get on with your life is something everyone can appreciate.

So let’s get right to my recommendations.

Our Picks for the Best Water-Resistant Watches for Women

Rolex LadyDatejust

No watch enjoys the brand recognition of Rolex, and few – perhaps only Seiko – can match this maker’s commitment to precision engineering and exacting machining.

Those may not sound like selling points unless you consider that water resistance depends on just those strengths. Careful manufacture and exacting specifications: that’s how you create a watch that can withstand water intrusion.

The Rolex Lady Datejust is water-resistant to 10 bar/100 meters, making it perfectly suitable for pretty much anywhere your life finds you.

Take it snorkeling on vacation, wear it on the beach without worry, wash your car or your hands without a second thought: you’re buying practical luxury rather than delicate jewelry with the Lady Datejust.

Its case measures 28 mm, a diminutive size that’s perfect for small wrists and delicate hands. Machined from stainless steel, and typically paired with a two-tone bracelet, options include yellow, white, or rose gold, diamonds, and a wide array of dial colors and materials.

That makes the Rolex Lady Datejust easy to adapt to your style and preferences. This model starts at a price of $7,200, quickly climbing as you add precious materials.

Omega Seamaster Aqua Terra

Omega’s Seamaster Aqua Terra is another legendary timepiece, matching the Lady Datejust stride for stride in terms of water resistance, elegance, and options for personalization.

And while not as instantly recognizable as Rolex, Omega has many firsts to its name – first on the moon is just one of them. No one’s second choice, the Aqua Terra just might be the best looking watch on today’s list.

Omega is all about quality; they don’t make mistakes, miss precise measurements, or get the details wrong. As a result, you can trust that your watch will resist water intrusion and keep excellent time.

Larger than the Rolex, measuring 38mm across the case, this is the better choice if your arms, wrists, and hands are larger – or if you happen to prefer a bigger watch. 38mm is still svelte – that’s just 1 ½ inches – so this watch is still a great size for ladies of all shapes and sizes.

Rated to 10 bar or 100 meters, the Aqua Terra offers at least 78 dial and bracelet combinations, with bright colors, subdued hues, textures, diamonds, rare metals, or simple elegance as options.

Whatever your aesthetic choices, the Aqua Terra will always be ready for real life, and you can go about your day – even on vacation – with full confidence that your watch will be safe as long as you avoid scuba diving.

Expect prices starting near $6,600, moving upward with more expensive materials or finishes.

Tissot PRX 35

Tissot has been the champion of fashion-forward design for quite a while now, and their PRX 35 offers sleek good looks, uni-sex appeal, and 10 bar/100 meter water resistance.

Positioned solidly in the mid-tier of watch brands, Tissot offers attractive affordability and solid quality, something harder to find than you might think in the watch world.

Modern, sleek, and uncomplicated: that’s the hallmark of the PRX 35. Available in a small array of dial colors like red, mint green, light blue, and silver, as well as gold-tone coatings, this Tissot offers some degree of personalization, but nothing like the near-customizability of what you’ll find from Rolex or Omega.

That said, its 35mm case, clean, clear dial, and unisex aesthetic is easy to wear and more than respectably durable. Daily life won’t destroy the PRX 35, and its quartz-driven movement promises troubled-free accuracy that will keep you on time.

Tissot’s PRX 35 retails for $415.

Tudor Royal 28mm

Founded by the matchmaker behind Rolex, Hans Wilsdorf, Tudor offers similar attention to detail and fine-grade machining, often drawing on its parent company for cases and components. The result is a watch that can match Rolex in most respects while appealing to mid-tier luxury consumers.

Practically, that means that Tudor offers stylish, durable timepieces for thousands less than Rolex.

The Royal 28mm is an excellent example. Available in dial colors like chocolate, salmon, white, silver, and black – but certainly not limited to these – the Royal 28mm offers an array of embellishments including diamonds, rare metals, and mother of pearl.

Classic design elements like a notched bezel and two-toned bracelet, a date window at 3 o’clock, and the possibility of a day window at 12 o’clock, follow Rolex’s aesthetic cues, promising timeless appeal.

All of the Royal 28mm collection is rated to 10 bar/100 meters, too, meaning that nothing short of actual scuba diving is going to threaten this watch’s mechanism.

MSRP for the Tudor Royal 28mm starts at roughly $2,300, with additions like diamonds or gold increasing the price.

TAG Heuer Link

TAG Heuer’s enviable position within luxury horology stems from its long association with racing, as well as its long-standing commitment to mechanical precision. And from sport-specific chronographs to dive watches, TAG Heuer knows the real world can be tough on timepieces.

Their Link collection for women makes full use of this experience, offering an elegant, real-world-ready watch that’s perfect for your busy life or active vacation.

Water resistant to 10 bar/100 meters, it’s not a timepiece that demands particular care, while still offering exciting design details, plenty of personalization, and brand recognition among watch cognoscenti

Built around a 32mm stainless case and avante-garde bracelet design, the Link offers dial colors like white, black, blue, and a stunning gray-brown, as well as additions like diamonds and precious metals.

TAG’s Link collection starts at about $2,200, rising to as much as $5,500 depending on your specific choices. 

Seiko 5 (ref. SRE004)

I’ll confess that I have a soft spot for the Seiko 5: I wear one every day and absolutely love this watch.

While Seiko doesn’t enjoy the same reputation for luxury as the other brands on this list, ask any watch aficionado, and they’ll tell you that Seiko’s quality and precision are on-par with Rolex. 

That’s not unearned praise.

Water resistant to 10 bar/100 meters, the Seiko 5 (ref. SRE004) is a testament to the watchmaker’s tireless pursuit of everyday luxury, and the simple, legible dial, sleek case design, and two-toned bracelet and bezel impart understated elegance. 

Build quality is world-class, and I don’t say that lightly.

Easy to wear, surprisingly affordable, and elegant enough for anything short of formal wear – though you can probably make that work, too – the Seiko 5 is a great pick for women who need a reliable, hassle-free watch that’s not going to stretch your budget to breaking.

This Seiko 5 retails for roughly $320.

Conclusion

Real life gets messy, and things often happen in a flash. Whether you’re dodging garden hoses or diving into the pool, worrying about whether your watch will survive shouldn’t be on your already full plate.

Unfortunately, many luxury watches offer only minimal water resistance, requiring constant care before you get them in over their heads.

That’s why it’s important to appreciate the value of a well-crafted timepiece designed to withstand daily contact with water.

For women seeking an attractive, durable, water-resistant watch — one that moves seamlessly between work and play — one of the models I’ve discussed today is sure to fit the bill.

best wedding watches for groom

10 Wedding Watches for Grooms or Guests

John Baltes

August 6, 2025

Choosing a watch for your wedding – or for a wedding you plan to attend – demands more than just horological savvy.

Fashion’s rules may be flexible, but milestone moments deserve deliberate choices. For instance, while there are plenty of watches that scream to be seen, for a formal wedding, you’ll want a timepiece that’s understated, clean, and simply elegant.

There are typically enough complications at a big event already; adding more to the dial of your watch isn’t the right move. Instead, you should lean into the classic and the refined.

For less formal nuptials, these rules can be relaxed, but the gaudy is never a good plus one.

So without further ado, let’s break down some of the best watch options for weddings.

Formal

IWC Portofino

Most men look more dashing in a suit or tuxedo than casual clothes, as the structured lines and elegant styling of formal attire emphasize all the right aspects of a gentleman’s physique.

In much the same way, the clean lines, simple dial, and classic good looks of the IWC Portofino (ref. IW356501) make it a wristwatch for special occasions when sophistication and discernment matter.

The Portofino has been and continues to be a signature choice for tastemakers who know the value of subdued refinement.

The white dial and mirror-polished stainless steel case are eye-catching without being distracting, and on a day as momentous as this one, you want the bride – not your watch – to be the talk of the reception.

Marked in Roman numerals at 12 and 6, this is a watch that might almost go unnoticed on your wrist – precisely what you’re looking for as a guest or groom.

But if white and silver aren’t your colors, don’t fret: the Portofino is available in a wide range of dials and case materials, and you’re sure to find one that’s just right for you.

Expect to pay a minimum of $5,500 for this timepiece.

Omega De Ville Trésor

Omega’s De Ville Trésor isn’t just a watch: it’s a statement of aesthetic sensibility, a gentlemanly nod to the understated, the elegant, and the essential. 

Stripped of complications, this sleek timepiece knows how to impress. Its opaline, textured dial whispers luxury, and its simple markings and hands illustrate what refined good looks are all about.

Handsome enough for any wedding, and august enough to wear to a royal union at Westminster, Omega’s De Ville Trésor is a watch that sets you apart from the crowd – not because it’s unaffordably priced, but rather because it’s so effortlessly elegant.

Remarkably, this exquisite watch can be yours for roughly $4,100.

Patek Philippe 5227G

So far, I’ve focused on white dials, a classic look for formal occasions. But black tie and black dials are impossibly elegant in the evening, subtly signalling your mastery of gentleman’s style.

I know of none that are as striking as Patek Philippe’s 5227G, a testament to clean lines and subdued markings and hands. The 5227G’s dial isn’t just “black:” it’s midnight so deep you’ll never wish for morning. And for a night you never wish to end, that’s the perfect statement.

For tuxedos, black suits, or perhaps even a white dinner jacket or charcoal blazer, this stunning wrist watch won’t be outdone by anything on anyone’s wrist at any price.

Patek Philippe’s commitment to luxury horology is legendary, and the price of the 5227G reflects that. Expect to pay upward of $45,000 for this Patek. 

Jaeger-LeCoultre Reverso Tribute Duoface Small Seconds (ref. Q398847J)

Jaeger-LeCoultre’s Reverso Duoface Small Seconds demonstrates that square can be very, very cool.

This horological legend offers two looks: a star-burst textured black dial that can be reversed to reveal a matte silver alternative.

Both are disarmingly handsome, featuring clear, clean hour markers, simple hands, and a small seconds complication at the 6 that doesn’t draw the eye as much as balance the elegant dials.

The rectangular case is meticulously machined, and you needn’t be a connoisseur to recognize class and taste when you see it.

The versatility of two faces is certainly an element of the timeless appeal of the Reverso Duoface collection, and this one, complete with a black leather strap, is more than a match for your bespoke suit or tux.

Silver for day and black for evening? Your choice, of course, but whatever your pick, style never looked so sharp or so confident.

This Jaeger-LeCoultre Reverso Duoface Small Seconds sells for $13,700.

Orient Bambino

When the occasion demands a tasteful, polished look, a timepiece that delivers cultured sophistication can feel out of reach. Luxury horology often commands price tags that make a new suit seem inexpensive, but savvy watch enthusiasts know where to find affordable elegance. 

Enter the Orient Bambino, a watch with style to spare. Affordably priced and carefully crafted, the Bambino is a dress watch you won’t be afraid to wear, wherever life takes you. And you can be confident that this Orient can hold its own against far more expensive timepieces without missing a beat.

The Bambino I prefer, Version 7, wears a simple black face. Unpretentious, classy, and perfectly at home for everything from black tie to dressy casual, this watch is all about value for what you pay – a hallmark of old-moneyed style where excess is waste, or worse yet, uncultured.

And no one who sees this watch on your wrist will mistake its quality, despite its attractive pricing.

This Orient Bambino can be yours for just $285.

Hamilton American Classic Valiant Auto (ref. H39515734)

A final black-dialed timepiece to consider is the American Classic Valiant Auto from Hamilton. 

The choice of Roman numerals as hour markers, as well as more visible second markers than many of the watches I canvass today, marks this Hamilton out as style marker.

Still elegant, still poised, the Valiant Auto’s sunburst black dial and clean lines indicate more than the time: they suggest the refinement of a gentleman who knows what he’s about, a gentleman who can lead in a room full of followers by dint of strong, unhesitating choices that reflect his values.

For evening weddings generally, especially when paired with black, gray, or white, this stunning timepiece will get the right kind of attention on your wrist.

Hamilton’s American Classic Valiant Auto can be yours for roughly $780.

Seiko Presage “Cocktail Time” SRPB43

Value, like beauty, isn’t just a function of price. And like the Orient Bambino, there are horological bargains out there if you know where to look.

Among them, you’ll find the Seiko Presage “Cocktail Time” (ref. SRPB43). Often regarded as the best looking watch under $1,000, this elegant statement of Japanese watchmaking may not carry the brand recognition of Patek Philippe or Rolex, but its reserved, handsome appeal is obvious.

Elegant but not stuffy, beautiful but not expensive: this Cocktail Time is almost impossibly attractive in person, and photographs simply can’t capture the liquid silvers and sky blues its stunning dial offers in shifting light.

Easy to pair with a dark suit or tux, this timepiece is wedding ready for just $425.

Less-formal

Rolex Oyster Perpetual Day-Date 40 (ref. 228239)

Rolex isn’t just a luxury watch brand; in many senses, it’s the luxury brand.

That’s anything but an accident. Absolutely first-rate manufacture, attention to detail that puts lesser names to shame, and cultural cache that every watchmaker envies: that’s what Rolex offers your wrist.

Among its legendary collections, the Oyster Perpetual Day-Date offers everything a guest or groom could want in a dress watch.

From its style-defining two-tone bracelet to its fluted bezel, from a range of stunning dial colors to subtle variations of its hour markings, this watch is always classy, always tasteful, and always appreciated by discerning eyes. 

So whether you choose a classic white face, a rich royal blue, or even dark gray, you’ll find that the Day-Date keeps step with your personal style. 

This Rolex won’t come cheap: expect to pay no less than $42,000 for the white gold version of the Oyster Perpetual Day-Date.

Rolex Datejust

No less iconic than the Day-Date, the Rolex Datejust offers legendary good looks that work hand in glove with less formal fashion.

The Datejust’s bracelet, fluted bezel, and simple dial don’t dim the spotlight that rightly shines on the bride, but they do signal class, sophistication, and cultured, understated luxury.

A wide array of hour markings and dial colors allow a personalized look, but choices like the silver or gray dial (ref. 126334) are your best bet if you’re looking for a versatile timepiece.

A timeless classic like the Datejust won’t come cheap: expect to pay roughly $13,000 depending on your specific choices.

Omega Seamaster Aqua Terra

Omega’s Seamaster Aqua Terra has the good looks and refinement to pair perfectly with casual looks, making it an easy choice for relaxed weddings.

Among my favorites in the Omega lineup, the Aqua Terra offers dial colors like black, blue, and green that can be combined with smart fashion to make a statement. It’s not always easy to dress casually and look sharp, but the Aqua Terra is a step in the right direction.

An elegant dial design that’s eye-catching but not busy, a sleek case, and an understated bracelet harmonize to create an adventurous look that remains poised, controlled, and debonaire.

The Aqua Terra can be yours for approximately $7,000.

Conclusion

The rules of style may be in flux, but good taste is always fashionable.

For your wedding day, or as a guest at a friend’s nuptials, the right watch is a chance to elevate your appearance and signal your refinement, sophistication, and practical grasp of culture. 

And whether that moment finds you in black tie, a white dinner jacket, a dark suit, or just a linen shirt and pants, there’s a watch on our shortlist that’s sure to be perfect.

Rolex is synonymous with luxury. 

Owning a dominant position on the primary and secondary market, and commanding name recognition second to none, there is no brand in the world as immediately recognizable. 

Admirers may not be able to name the model, but they’ll know the brand at a glance.

A potent combination of exceptional workmanship, horological history, and signature aesthetics make Rolex a leader in the watch world, and there’s no doubt you know the Rolex name, even if you’re new to luxury timepieces.

Let’s explore a few of Rolex’s most popular models, explaining their enduring popularity.

Submariner

The Submariner’s place in modern horology is undisputed.

Introduced in 1954, Rolex’s Submariner was the first wristwatch to offer waterproofing to 100 meters, a horological milestone that helped cement its legacy of adventure and excitement.

Durable enough for professional divers, the Submariner was and is more than a simple tool: though typically unadorned and undecorated, the clean lines and legibility-first markings and dial offer an elegant simplicity that defined the styling of modern dive watches.

And of course, from Sean Connery’s Bond to David Beckham, the Submariner has proven itself on dry land, too.

Dressed up or down, wearing its signature bracelet or perhaps a NATO-style strap, this watch is just as much at home on a drive down the Amalfi coast as it is in a boardroom in Manhattan, and always ready for what matters to you.

Timeless, classic, and arguably the most famous timepiece in the world, Rolex’s Submariner isn’t a watch – it’s an icon.

Datejust

The Datejust, debuting in 1945, is another shining gem in Rolex’s crown. The first self-winding chronometer to feature a date window on the dial, its horological impact is so deep and so pervasive that it defined the “new” normal.

Now, a date window in the dial of an automatic timepiece is de rigueur; then, this was innovation as its most cutting-edge.

And like the Submariner, the Datejust defined the aesthetics of gentlemen’s watches from its introduction forward. A classic, elegant case with a weight and heft and shine that reflects quality.

A simple, legible dial that’s sophisticatedly sleek and undeniably handsome: that’s the challenge the Datejust lays down for its competition – if indeed it has any.

And while the Datejust is obviously designed to keep track of time, its timelessness is what keeps cognoscenti and casual buyers alike transfixed.

Many designs will fall out of favor in a year or two – some rare examples last a decade or more – but the Datejust is as beautiful now as it was almost a century ago.

Daytona

Heart-pounding, adrenaline-fueled excitement and durability that invites a grueling test: that’s what classic endurance racing at Daytona was all about.

Rain or shine, Daytona was as deadly as it was cool. And in 1963, Rolex revealed the Cosmograph Daytona, a watch every bit as iconic as the race it was named for.

Designed first and foremost to keep track of lap times, pit stops, and the critical details of endurance racing, this automatic chronograph’s aesthetics and performance are the stuff of legend.

Tough enough for real endurance racing, but smart enough to grace the wrist of the coolest of the cool, wearing the Daytona places you in enviable company.

Steve McQueen, Brad Pitt, Eric Clapton: the Daytona isn’t as much a status symbol as a calling card. Bold and adventurous, refined and discerning: this timepiece doesn’t ask for admission – it announces that you’re already there.

GMT-Master II

If you were a professional pilot in the 1980s, especially if you flew for Pan Am, you would have been familiar with the Rolex GMT-Master II. 

Back then, wristwatches were still tools, and pilots needed not just precise timekeeping, but cosmopolitan options like the ability to immediately – and simultaneously – read local and Greenwich Mean Time (GMT).

And though the smartphone has largely obviated the need for a timepiece, those in the know know better.

Sharing the timeless appeal of the Submariner and Datejust, the GMT-Master II is the traveller’s watch, a sign of a life lived in the fast lane. And like the Autobahn’s left lane, it’s best reserved for the quick, the powerful, and the effortlessly elegant. A Ferrari in a world of Fords, the GMT-Master II stands out.

The people who’ve made this watch their own – celebrities like John Meyer, Tom Holland, and Duane Johnson – know that while there are much more expensive timepieces out there, there are none that carry the impact of the GMT-Master II.

Oyster Perpetual Day-Date

Even those new to the watch world are probably familiar with the classic good looks of the Rolex Oyster Perpetual Day-Date.

Immediately recognizable for its day window at 12 o’clock, as well as its use of Roman numerals on the dial, this refined and understated Rolex is a choice that watch-world insiders and casual fans can agree on.

Continuing the brand’s tradition of simple case design, clean lines, and immediate legibility, the Day-Date never feels cluttered or rushed.

Instead, it carries a luxurious stillness that has time to spare. It’s unhurried by the day-to-day, owning time as it keeps time. The Day-Date is, I think, the gentleman’s Rolex, and whether you pair it with a linen shirt on vacation or a smart suit for a meeting, you’ll be remembered for it.

Conclusion

Many luxury brands stand out for the ambassadors, sharp marketing campaigns, or trendy fashion. 

But they’re not Rolex.

Rolex built its brand on quality, craftsmanship, and innovation. And while certainly no stranger to advertising or fashion, a Day-Date or Datejust or GMT-Master II isn’t a watch you buy to chase clout but rather to cement your place at the front of the line.

If you’re searching for a watch that makes a statement without ever begging for attention, Rolex is a brand you can trust.

french watch brands

While you can find the heart of high-end horology beating away in Switzerland, cognoscenti know not to overlook the French. Watch insiders will probably be familiar with names like Breguet and Audemars Piguet, brands with French (or truly French-adjacent) origins. 

But for reasons that are clear, many luxury watch manufacturers connect themselves as closely as they can with the Swiss.

Today, I’d like to draw your attention to some undeniably French watch brands, illustrating how your search for luxury shouldn’t be confined to the land of clockmakers.

Let’s get started.

Yema

Yema

Founded by Henry Louis Belmont in Besançon, France, in 1948, Yema has a long tradition of making timepieces for adventurers. From the Superman to the Flygraf, from space to the North Pole, you’ll find Yema has staked its claim for French horology anywhere men dare to explore.

Once owned by Seiko and Beckensteiner, Yema has now returned to its roots under Montres Ambre de Morteau, making it solidly Gallic again.

Expect elegant design in field watches like the capable Flygraf, built on a titanium chassis that’s as light as it is comfortable.

Easily one of the most attractive field watches at any price, Yema’s Flygraf is a testament to value: exacting materials, meticulous precision, and experience everywhere danger is commonplace.

Similar aesthetic choices, and just as much attention to wearability, comfort, and refined taste, appear in the Granvelle CMM.20. Ultra-slim rotors and case design mean that the Granvelle disappears on your wrist, ready when you need it, but not forcing itself into your attention.

For discerning gentlemen looking for a watch that stands out while not being loud, a timepiece that says a lot with its silence, look no further than Yema.

Michel Herbelin

Michel Herbelin

At just 26, an independent-minded Michel Herbelin began crafting watches in Charquemont, a village located in the heart of the Jura Mountains in France.

Working out of his parents’ house, Herbelin’s vision – to restore French watchmaking’s pride of place – continues to drive the company and his two sons: Jean-Claude and Pierre-Michel.

What can you expect from Michel Herbelin?

Stunning precision, sophistication, and timeless elegance.

It’s refreshing to see high horology really embracing women’s designs. A quick glance at Herbelin’s collections reveals a deep catalogue of rectangular-faced Antares, each wearing an exquisitely crafted dial, and an impressive range of bracelets and straps for these models.

Gentlemen aren’t left out in the cold, either. The strikingly elegant Inspiration, especially with its deep blue dial and understated sword hands and hour markers, makes an indelible first impression.

And in a consumer culture obsessed with the popular, choosing the Inspiration is an inspired decision.

Baltic

A newcomer to the luxury scene in France, Etienne Malec’s Baltic Watches reflect his father’s deep-seated love of horology, and that passion is front and center in this watchmaker’s collections.

Rarely does one house produce so many eye-catching designs, and if you’re on the hunt for a lesser-known alternative to big names in the luxury industry, look no further.

From the ultra-legible, no-nonsense Hermetique Tourer, available in a wide range of dial colors and matching straps, to the refined HMS, to “classics” like the Aquacaphe, Baltic knows the look of luxury.

That’s not flash or bling; Baltic’s designs draw on a clear sense of purpose translated into action, and whether you need a timepiece for dress that can serve just as ably in causal roles, or demand a precision instrument for the field, there’s a watch that’s a reflection of your esprit among their offerings.

And to my eye, the subdued, textured dial of the Aquascaphe, paired with its minimalist aesthetic, makes this perhaps the diver’s watch to own. That’s saying a lot for a timepiece competing with the likes of the Submariner and Aqua Terra.

Lip

Lip

In 1867, Emmanuel Lipmann founded a small watchmaking workshop in Besançon, beginning a horological journey that continues today. One look at LIP’s catalogue reveals a situation similar to Baltic: there are so many spectacular timepieces that it’s hard to choose just one.

The Himalaya Calendrier Automatique is the kind of watch every gentleman craves: sophisticated, yes, but ready for action, too. The deep blue dial, simple hands, and red accents are less ornaments and more a testament to clever, legible design. 

This is a watch capable enough to trust with your life when summiting impossible peaks (it was – in 1950, Maurice Herzog and Louis Lachenal reached the summit of Annapurna wearing these timepieces). It’s also perfect for a sunset cocktail party with friends by the sea. 

For those who prefer pilot’s watches, the rugged Type 14 is nothing short of heart-stopping, and as with the Baltic Aquascaphe, that matte dial finish is marvelous.

Dressier occasions are met where they live by the Churchill and its many variations in dial, case, and strap. Among them, you’ll find the Churchill T18 (ref. 671000), offering the classic elegance and timeless value that the discerning demand.

Pequignet

Pequignet

Emile Pequignet founded this watch house in Morteau, France, in 1973. Since then, it’s been producing timepieces that rival anything you’ll find in Zurich for precision manufacture and sheer aesthetics.

My two favorites are easy choices for refined elegance: the Attitude Hallmark Viper’s Head (ref. 9060313PV) and the Royale Origine (ref. 9010437). 

The Attitude is something very hard to pull off: minimalist elegance that signals taste. There’s something about that opaline-white dial and subdued hands and markers that my eye can’t let go.

And from a drive down the Adriatic coast to a weekend in Malta, this watch somehow manages to look effortlessly elegant in anything short of a tuxedo.

By contrast, the Royal Origine’s intricate details, striking blue hands, and elegant case design is perfect for everything from business casual to the opera, and no one, no matter what they’re wearing or how deep their horological savvy, will fail to be impressed.

Serica

Serica was born from the creative minds of Jérôme Burgert and Gabriel Vachette in 2019. And while this watch brand has a very limited collection, what you’ll find is nothing short of stunning.

The 5303 Diving Chronometer is an effective counterpoint to the Rolex Submariner – by any metric, the bar against which all dive watches are measured. 

Rather than double down on the Submariner’s good looks, Serica took the 5303 in a different direction: a unique dial design that enhances legibility through simplicity. 

By moving the hour markers toward the center of the dial, the hour hand is brought into closer communion with the indicators, making instant readability a snap.

And the oversized crown, bruised case, and mesh bracelet mean that this watch looks just as sharp for work as it does for play – something quintessentially French.

Another Serica timepiece making waves in Gallic horology is the 6190, a field watch with military origins, it neither tries to hide nor can.

Simple legibility, uncluttered elegance of purpose married to design: that’s what Serica offers with the 6190, and from afternoons in vineyards to dinner on the Champs d’Elysees, this watch is for style-conscious but not trend-driven ladies and gentlemen with a cultivated sense of taste.

Conclusion

In horological circles, “luxury” and “Switzerland” are more or less synonyms, and that stands to reason. Swiss watchmaking stands out for its mechanical excellence, its rich history, and its brand recognition. 

Despite this, the style-forward French are repositioning themselves to recover Gallic horology’s well-respected roots, and companies like Serica, Pequignet, Baltic, and Yema are demonstrating that they have what it takes to compete in luxury watchmaking.

If you’re searching for a new timepiece, it’s worth travelling the path less taken and exploring what these watch houses have to offer.

In the age of the smartphone, most of us don’t need a watch. 

And with the advent of quartz technology in 1969, the Seiko Astron debuted on Christmas Day that year – a real test for the watch industry emerged. If inexpensive, relatively simple quartz movements could keep exact time, why emphasize watch-making mastery, tiny gears, minute springs, and complex mechanical complications?

Once, these were the only way to make a watch that could, for instance, act as a stopwatch and keep track of the date. 

But with the digital technology of the 80s on full display in watches like the Casio G-Shock DW-5000C or the Seiko “Arnie” H558-5009, measuring time accurately was never easier, more user-friendly, or less mechanically complicated.

A period of soul-searching, experimentation, and adaptation followed in the 90s, and the horological world was forced to question the value – and future – of old technology: exacting, expensive, mechanical design.

I’m delighted to report that the answer was luxury.

What separates a style-less device that keeps track of the hours, minutes, and seconds of your day from a statement of aesthetics and sophisticated luxury, what makes a luxurious timepiece more than a “watch,” is a transcendence of simple time-telling.

And especially for gentlemen, a wrist watch is one of the few remaining accessories that allow personal expression in a professional environment. 

Let’s take a closer look at the icons of style, my picks for the top 10 most luxurious watch brands in the world today.

Rolex

The Rolex President Bracelet

Founded in 1905 as Wilsdorf and Davis, Rolex became the brand we now know by 1920 through a change in names and location.

Headquartered in Geneva since then, Rolex is the brand in horology, easily outselling its rivals year after year and decade after decade. And from horological innovations like the first waterproof watch to the Perpetual rotor self-winding mechanism, what Rolex unveiled, everyone else adopted.

High-mechanical precision, exquisite craftsmanship, and rugged sophistication define Rolex.  And thanks to screen legends like James Bond and icons of cool like Steve McQueen, models like the Submariner are immediately recognizable. 

Indeed, the right Rolex on your wrist is a marker of taste, a subtle hint that you know how to spend money on what counts, not on fads or gaudy displays of wealth.

Omega

Founded by Louis Brandt in La Chaux-de-Fonds in 1848, and adopting the Omega name in 1984, this watch company has an enviable reputation in horology. 

Responsible for the moonwatch – the Omega Speedmaster worn by Neil Armstrong on his lunar mission – brand ambassadors like George Clooney or Daniel Craig demonstrate the timeless appeal of their designs.

In addition to the moonwatch, models like the Seamaster and Aqua Terra communicate effortless style, discerning taste, and concern for craftsmanship and quality that set Omega apart from fashion brands. 

An Omega says that you appreciate luxury, but are mature enough to avoid ostentation and self-restrained enough to draw a distinction between luxury and conspicuous consumption.

And while perpetually chasing Rolex’s market dominance, watch aficionados will agree that Omega plays second fiddle to no one.

Patek Philippe

Patek Philippe watch

Patek Philippe enjoys the distinction of being the oldest, family-owned Genevan watch manufacturer, connecting the latest innovations to horological tradition in an unbroken line. 

As much a maker of movements as watches simply, Patek Philippe is responsible for some of the world’s most complicated mechanical timepieces.

And while complexity and luxury aren’t synonyms in most cases, in horology, the attention to detail, meticulous design, and hand-worked movements behind the dial of a Patek are testaments to refined luxury. 

Stunning models like the 6159G and 5236P, as well as understatedly elegant options like the 5227G mark Patek Philippe, set it apart from the fold. And it’s not just that watch enthusiasts will recognize what you’re wearing; it’s that even people who don’t care about timepieces will find these designs eye-catching and sophisticated.

Breitling

Breitling History

The story of Breitling begins in 1884, in Saint-Imier, Switzerland, when Leon Breitling founded his watch company. Since then, the company has changed hands, and the Breitling name has become synonymous with refined aviator watches that pair mechanical precision with high style.

And from the Top Time to the Navitimer, horological cognoscenti can wax eloquent about the movements, quality, and craft behind the name. The former has graced the wrist of 007; the latter is a favorite choice of Dave Chappelle, John Travolta, and Charlize Theron. 

Elegant quality and impeccable attention to detail are the beating heart of Breitling’s designs, and whatever your particular tastes, you’ll find a model that reflects your self-expression.

IWC

IWC has a history nearly as complicated as its most impressive movements. Headquartered in Schaffhausen, Switzerland, IWC is legendary for its pilot-inspired watches like the Portugieser and Portofino.

Luxury, married to an impressive legacy of military pilots’ watches, means that you can expect a clean aesthetic that leans toward legibility. But if you think this means bare-bones, just check out the amazing Big Pilot’s Watch AMG G 63 or its close relative, the IW501001.

Stunning mechanical precision, eye-catching designs that just ooze class: that’s what you can expect from IWC.

These sophisticated yet playful designs are favored by the likes of John Malkovich, Bradley Cooper, and Quentin Tarantino, as well as young talents such as Kyle Soller and Anthony Boyle.

Breguet

Breguet Watch

Unless you possess a deep familiarity with horology, you’re probably unfamiliar with Breguet. This French watchmaker, founded in 1775, is behind some of the most important innovations in wrist watch history, including its invention.

With that rich history, you’d be forgiven for thinking that Breguet could rest on its laurels. But far from it: constant innovation, an obsession with beauty, and award after award driven by current designs, not respect for tradition. 

To my eye, Breguet is impossible to beat for elegance, and catching a glimpse of a deep blue enamel dial tells me immediately that whoever’s wearing one is discerning and polished.

Breguet makes many watches; for me, there is only one: the Classique 5177 Grand Feu Blue Enamel. Unrivalled in its elegance, and grounded in a history so deep that the design of its hour, minute, and second hands are called “Breguet” by the industry broadly, and you get a sense of how wearing this watch places you apart from the crowd.

Bonaparte, Victoria, Churchill, Bugatti, Rachmaninoff, and Dre: you’ll find these watches on the wrists of legends, not lackeys.

Vacheron Constantin

Vacheron Constantin, like Breguet, draws on a watchmaking history that traces all the way back to 1755. Revered – not just known – for their mechanical complications, Vacheron Constantin isn’t just a fashionable choice: it’s a knowledgeable decision that reflects a sense of taste beyond trends and fashion that’s anything but fast.

Models like the Overseas Dual Time or Chronograph, the Traditionnelle Twin Beat Perpetual Calendar, and Historiques 222 in both gold and stainless steel have graced the wrists of Daniel Kaluuya, Brad Pitt, Steph Curry, and Alexander Skarsgard, among others.

Why? You can certainly spend more than you would on a Vacheron Constantin, and you could certainly choose a more popular brand. But then that’s not what sets those who wear these watches apart. Instead, it’s taste, refinement, and a real appetite for luxury that’s not out of reach for the rich, but rather a marker of quiet distinction, like Breguet.

Audemars Piguet

Audemars Piguet Watch

Founded by Jules Louis Audemars and Edward Auguste Piguet in 1875, and currently headquartered in Le Brassus, Switzerland, Audemars Piguet is another brand that’s not front and center precisely because its clientele is discerning.

Quincy Jones knew a few things about style and sophistication. Travis Scott is nothing less than cool, dropping the temperature several degrees just by walking into the room. And Serena Williams is no one’s marketing ploy or billboard. 

What unites them? Their love affair with the Royal Oak.

No one familiar with horology can mistake it for anything else than the flagship Audemars Piguet. Refined, effortlessly cool, and unmistakably “insider” luxury, the Royal Oak has been described as “Hollywood’s favorite watch.”

But don’t overlook the unforgettable Code 11.59. That’s the Audemars Piguet foremost in my mind, and for those searching for discreet luxury, this collection deserves attention.

Seiko, especially Grand Seiko

Seiko doesn’t normally make the cut when you think luxury, but that’s mostly because the company is better known for its affordable collections like the 5 Sports or Cocktail Time. I own and wear both – and if you haven’t taken a closer look at the dials and designs of the Cocktail Time, you might be in for a shock.

But here I want to single out the Grand Seiko, a Japanese expression of wearable elegance. Consider the Seiko Watchmaking 110th Anniversary Limited Edition, an impossibly sophisticated expression of taste, or the Grand Seiko SLGH007, sporting a wood-grain black dial that captures “the natural beauty of annual growth rings of cedar trees in Shizukuishi Shrine near Grand Seiko Studio Shizukuishi.”

True, it’s not a celebrity watch – at least not outside of Japan – but then, for some people, that’s a feature, not a bug. 

Why follow when you can lead?

Jaeger-LeCoultre

Jaeger-LeCoultre Watches

Last, but most certainly not least, I’d like to mention Jaeger-LeCoultre. 

Founded by Antoine LeCoultre in 1833, this Swiss company is as well known for its meticulously designed and crafted movements as it is for its timepieces. And with a history almost equal to Breguet – and that’s not something I say lightly – Jaeger-LeCoultre simply can’t be passed over when considering top luxury brands.

I’m not sure that there’s a watchmaker that offers so many beautiful timepieces, and you could probably pick one at random and fall in love immediately. But I’d recommend you take a close look at the Reverso, Polaris, and Master Control collections.

Jay-Z has been seduced by the Reverso, while Benedict Cumberbatch prefers the Master Ultra Thin Tourbillon Enamel in white gold. And Timothee Chalemet can’t get enough of his 33mm Jaeger-LeCoultre Reverso Classic Medium Duoface Small Second.

Conclusion

Luxury isn’t just about how much you pay for something.

It’s about style, discernment, and value.

And while high-mechanical complications, rare metals, and diamonds can make any design expensive, they can’t replicate true luxury. That comes instead from a heady combination of history and innovation, substance married to style, and discernment and sophistication that eschews fast fashion.

Wear one of these watches for a day or two, and you’ll see exactly what I mean

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