Author: Samar

The launch of Trump Watches generated enormous attention across politics, luxury retail, and the watch industry. Marketed as premium collectible timepieces associated with Donald Trump, the watches quickly became one of the most talked-about celebrity merchandise launches of recent years.

But one major question continues to follow the brand:

Who actually profits from Trump Watches?

The answer involves licensing agreements, third-party companies, branded merchandise structures, and multiple business entities operating behind the scenes. While Donald Trump’s image and name are central to the marketing, the watches are not directly manufactured or sold by the Trump Organization itself. Instead, profits appear to flow through a licensing arrangement involving a company called TheBestWatchesonEarth LLC.

This article breaks down exactly who earns money from Trump Watches, how the licensing structure works, and why the arrangement has generated controversy.

What Are Trump Watches?

Trump Watches are a collection of branded wristwatches launched in 2024 featuring Donald Trump’s name, image, and political branding. The lineup includes:

• Lower-priced quartz models
• “Fight Fight Fight” editions
• Luxury tourbillon watches
• Diamond-encrusted collectible models priced up to $100,000

The watches were promoted heavily on social media and through Trump-related advertising campaigns.

The products are marketed primarily as collectible luxury merchandise rather than traditional horology-focused timepieces.

The Company Behind Trump Watches

The company officially selling the watches is called TheBestWatchesonEarth LLC. According to the official Trump Watches website, this company operates under a paid licensing agreement that allows it to use the Trump name, image, and likeness.

The website explicitly states:

“Trump Watches are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates.”

This disclaimer is extremely important because it clarifies that:

• Trump does not directly manufacture the watches
• The Trump Organization does not directly sell them
• A separate licensing company handles operations
• Trump profits through branding rights rather than direct production

TheBestWatchesonEarth LLC is reportedly registered in Sheridan, Wyoming. Multiple reports noted that the company shares similarities with entities involved in other Trump-branded merchandise projects, including sneakers and collectibles.

Does Donald Trump Personally Profit From Trump Watches?

Most likely, yes — through licensing fees.

The official disclaimers repeatedly state that TheBestWatchesonEarth LLC uses the Trump name and likeness under a “paid license agreement.”

That means:

• Trump licensed his brand identity
• The LLC pays for the right to use it
• Trump or Trump-affiliated entities likely receive royalties or licensing payments

This is a common celebrity merchandising structure used throughout entertainment, fashion, and sports industries.

In licensing arrangements like this, the celebrity often earns:

• Upfront licensing fees
• Percentage royalties from sales
• Revenue-sharing agreements
• Marketing compensation

However, the exact financial terms of Trump’s agreement with TheBestWatchesonEarth LLC have not been publicly disclosed.

Does the Trump Organization Profit?

The situation becomes more complicated when discussing the Trump Organization.

Official disclaimers say the Trump Organization does not manufacture, distribute, or sell the watches directly.

However, licensing revenue could still potentially flow through entities connected to Trump’s business network.

Reports have pointed to licensing structures involving companies associated with Trump’s branding operations, including CIC Ventures and similar trademark-holding entities used in previous Trump merchandise projects.

In practice, this means:

• The Trump Organization may not directly operate the watch business
• Trump-related companies could still earn licensing income
• Revenue likely comes from intellectual property rights rather than manufacturing

This separation helps reduce operational risk while allowing the Trump brand to monetize its name.

Does Trump’s Presidential Campaign Profit?

According to the official Trump Watches website, proceeds from watch sales do not go directly to Donald Trump’s presidential campaign.

The website specifically says:

• The watches are “not political”
• They are unrelated to campaign fundraising
• Purchases are not campaign donations

This distinction matters legally because campaign finance laws impose strict rules regarding political fundraising and merchandise sales.

Even though the watches are politically associated with Trump’s image, the companies behind them maintain that the products are commercial collectibles rather than campaign merchandise.

TheBestWatchesonEarth LLC’s Role

TheBestWatchesonEarth LLC appears to be the primary operational beneficiary of the watch business.

The company likely profits from:

• Direct watch sales
• Merchandise margins
• Manufacturing markups
• Online sales revenue
• Brand-driven premium pricing

The LLC handles:

• Website operations
• Sales processing
• Customer support
• Distribution
• Licensing management

Reports also note that the company uses third-party manufacturing and international production partners rather than operating its own watchmaking facilities.

This means the LLC functions more like a branding and retail operation than a traditional watch manufacturer.

Who Manufactures the Watches?

One of the biggest mysteries surrounding Trump Watches is the identity of the actual manufacturers.

The official website does not clearly identify:

• The factory
• The movement suppliers
• The watchmakers
• The production facilities

Multiple investigations and industry reports suggest overseas manufacturing is heavily involved, particularly in China and Hong Kong.

This manufacturing structure is common for celebrity-branded watches because it allows:

• Lower production costs
• Faster scaling
• Higher profit margins
• Easier global sourcing

If this structure is accurate, manufacturing partners and suppliers also profit significantly from the watch sales.

Why Licensing Deals Are So Profitable

Licensing agreements are among the most profitable business models in celebrity branding.

In this model:

1. A celebrity provides their name and image
2. A separate company handles manufacturing
3. The celebrity avoids operational risk
4. Both sides share profits

This allows celebrities to monetize their fame without:

• Owning factories
• Managing logistics
• Handling inventory
• Operating retail infrastructure

For Trump Watches, this means Donald Trump can potentially earn revenue simply by licensing his brand identity while another company handles day-to-day operations.

This same strategy has been used for:

• Trump sneakers
• Trump fragrances
• Trump NFTs
• Trump Bibles
• Trump merchandise collections

Why Critics Question the Business Structure

The structure behind Trump Watches has generated controversy because many details remain unclear.

Critics have questioned:

• Manufacturing transparency
• Pricing structures
• Company ownership
• Supply chain origins
• Profit-sharing details

Investigative reports also highlighted the limited public information available about TheBestWatchesonEarth LLC.

Some critics argue the watches resemble a branding exercise more than a serious luxury watchmaking project.

Others have questioned whether the watches are overpriced compared to established Swiss luxury brands.

Public Reactions and Consumer Complaints

Online reactions to Trump Watches have been sharply divided.

Supporters often view them as:

• Political memorabilia
• Collectible luxury items
• Symbols of support for Trump

Critics and some buyers, however, have raised concerns regarding:

• Shipping delays
• Refund policies
• Product transparency
• Customer service

The Daily Beast reported that many buyers left negative reviews on Trustpilot, alleging delayed shipments and poor communication.

Reddit discussions and watch communities also debated:

• Whether the watches justify their pricing
• The actual quality of the movements
• Manufacturing origins
• The mystery surrounding the LLC structure

How Much Money Could Trump Watches Generate?

Exact sales figures remain unknown, but the potential revenue is significant.

Consider the pricing:

• Entry models start around $499
• Mid-range collectible sets cost several thousand dollars
• Tourbillon models are priced up to $100,000

Even relatively small production runs could generate millions in revenue.

For example:

• Selling 1,000 watches at $499 generates nearly $500,000
• Selling 100 watches at $100,000 generates $10 million

Because celebrity merchandise often operates on high markup structures, profit margins can be substantial.

Final Verdict: Who Profits From Trump Watches?

The profits from Trump Watches likely flow to several different parties:

• Donald Trump or Trump-affiliated licensing entities
• TheBestWatchesonEarth LLC
• Manufacturing suppliers
• Distribution and fulfillment partners
• Marketing and merchandising operators

However, the structure is built primarily around licensing rather than traditional watchmaking. Donald Trump appears to profit mainly by allowing his name, image, and branding to be used under a paid agreement.

Meanwhile, TheBestWatchesonEarth LLC appears to operate the commercial side of the business, including sales and distribution.

Ultimately, Trump Watches function more as celebrity-branded collectible merchandise than a conventional luxury watch manufacturer — and the people profiting most are likely those controlling the licensing, branding, and retail infrastructure behind the scenes.

Lang & Heyne is an independent German haute horlogerie manufacturer specializing in handcrafted mechanical wristwatches inspired by traditional Saxon watchmaking. The company was founded in 2001 in Dresden, Germany, by watchmakers Marco Lang and Mirko Heyne.

The brand is internationally recognized for producing highly limited, hand-finished timepieces that reflect the aesthetics and craftsmanship of 18th- and 19th-century Saxon court watchmaking. Lang & Heyne watches are known for their elaborate movement finishing, engraved balance cocks, in-house calibers, and classical German design language.

The company is based near Dresden in the Saxony region of Germany and manufactures only a small number of watches each year.

History

Origins of the Brand

Marco Lang began his career as a precision mechanics apprentice before studying horology extensively following German reunification. Coming from a family of watchmakers, Lang represented the fifth generation of his family involved in the craft.

In 2001, Marco Lang partnered with his friend and fellow watchmaker Mirko Heyne to establish Lang & Heyne in Dresden. The founders wanted to revive the traditions of historical Saxon watchmaking while creating modern interpretations of classical German precision watches.

Their inspiration came from the historic Saxon court watchmakers of the 18th century, including:

• Johann Gottfried Köhler
• Johann Heinrich Seyffert
• Johann Friedrich Schumann
• Johann Christian Friedrich Gutkaes

Rather than copying antique pocket watches directly, Lang & Heyne aimed to reinterpret Saxon horology using modern engineering and finishing techniques.

Early Development

The company introduced its first wristwatch models shortly after its founding. Early models included:

• Friedrich August
• Johann

These watches established the brand’s signature aesthetic, which combined:

• German silver movements
• Hand engraving
• Classical Saxon architecture
• Pocket-watch-inspired layouts
• Traditional finishing methods

Although Mirko Heyne left the company around 2002–2003 to join Nomos Glashütte, the brand name “Lang & Heyne” remained unchanged.

Marco Lang continued to develop the manufacture independently and became internationally respected within the independent watchmaking community. In 2005, he was accepted into the prestigious Académie Horlogère des Créateurs Indépendants (AHCI), an association dedicated to independent master watchmakers.

Saxon Watchmaking Heritage

Lang & Heyne strongly identifies itself with Saxon horological traditions rather than broader German industrial watchmaking.

The brand’s watches are heavily inspired by historical Dresden and Saxony craftsmanship traditions, especially the work of:

• A. Lange & Söhne
• Historical Dresden court watchmakers
• 19th-century Saxon precision pocket watches

The company often uses the phrase “Made in Saxony” instead of simply “Made in Germany” to emphasize its regional heritage.

Many Lang & Heyne watch models are named after Saxon rulers featured in the famous Fürstenzug mural in Dresden, including:

• Friedrich August
• Johann
• Georg
• Anton
• Friedrich II
• Friedrich III

This naming system reflects the brand’s deep connection to Saxon cultural history.

Ownership and Expansion

In 2013, Marco Lang sold the company to entrepreneur and watch collector Ulrich L. Rhode and the Tempus Arte Group.

Despite the ownership change, Marco Lang continued working with the company until 2019 and helped develop multiple in-house movements during this period.

The company later expanded production capabilities and moved operations in 2018 to the historic Todenmühle building in Radeberg near Dresden. Major investments were made in:

• CNC machinery
• Manufacture facilities
• Hand-finishing workshops
• Movement production

Today, the company operates under the leadership of Alexander Gutierrez Diaz.

Manufacturing and Craftsmanship

Lang & Heyne is known for its exceptionally high level of vertical integration.

According to company reports and watch industry sources:

• Over 90% of movement components are manufactured in-house
• Raw movement parts are machined internally
• Finishing is performed by hand
• Traditional Saxon techniques are heavily utilized

The brand produces only approximately 100–200 watches annually, making it one of the most exclusive German watch manufacturers.

Distinctive craftsmanship features include:

• Hand-engraved balance cocks
• Black polishing
• German silver plates
• Gold chatons
• Mirror polishing
• Flame-blued screws

Lang & Heyne movements are widely admired by collectors for their architecture and finishing quality.

Watchmaking Philosophy

The brand’s philosophy centers on combining:

• Traditional Saxon aesthetics
• Hand craftsmanship
• Precision engineering
• Contemporary mechanical innovation

Most Lang & Heyne watches feature classical layouts inspired by historical pocket watches while incorporating modern reliability and movement construction.

Unlike mass luxury brands, Lang & Heyne focuses on:

• Small-scale artisanal production
• Manual finishing
• Independent-style watchmaking
• Long-term durability
• Mechanical beauty

The brand has become especially respected among collectors who appreciate independent German horology and traditional finishing techniques.

Important Collections

Friedrich August

One of the brand’s earliest and most recognizable models, the Friedrich August established Lang & Heyne’s classical Saxon design identity.

Georg

The Georg collection introduced angular movement architecture and more technically advanced movement construction.

Anton

The Anton became known for its rectangular case shape and sophisticated movement finishing.

Hektor

The Hektor line combines traditional Saxon movement aesthetics with more contemporary styling and engineering solutions.

Reputation in Haute Horlogerie

Lang & Heyne is considered one of the leading independent-style German haute horlogerie brands.

Collectors frequently compare the company with prestigious watchmakers such as:

• A. Lange & Söhne
• Moritz Grossmann
• F.P. Journe
• Philippe Dufour

The company is especially admired for preserving traditional German watchmaking methods in an era dominated by industrial luxury production.

Legacy

Although relatively young compared to historic Swiss and German manufacturers, Lang & Heyne has established a strong reputation for artisanal watchmaking excellence.

By reviving the spirit of historical Saxon court horology and combining it with modern mechanical engineering, the brand has become one of the most respected names in contemporary independent-style German watchmaking.

Let’s be real for a second. Most fitness watches look like you strapped a piece of plastic plumbing to your arm. You know, the kind of thing you’d only wear to the gym because it’s too ugly to wear anywhere else. The Garmin MARQ Athlete exists to murder that compromise. This is the watch for the competitor who refuses to look like a slob on the way to the podium. Born from the legendary Fenix platform, the Gen 1 gave us a sunlight readable MIP display and a 12 day battery, but the screen was a little dim indoors. The Gen 2 arrived and fixed that with a jaw dropping AMOLED display, a Grade 5 titanium case, and up to 16 days of battery life. Then, the Carbon Edition landed, made from 130 layers of Fused Carbon Fiber, shaving the weight down to almost nothing. This isn’t just a tool. It’s the trophy you wear while earning the next one.

How to Choose the Right MARQ Athlete 

You don’t buy the MARQ Athlete because you need to track your steps. You buy it because you want to win, and you want to look damn good doing it. The hardest part is picking which edition fits your wrist and your wallet. If you’re a purist who loves the rugged, utilitarian look of a classic field watch and you live in bright sunlight, the Gen 1 might call your name. It uses a memory in pixel display that actually gets sharper in the sun. But let’s be honest, Gen 2 is the real star here. That AMOLED screen is a massive upgrade. It makes your HRV status and training readiness scores look like art.

Then you have the material choice. The standard Gen 2 Titanium models are built like a tank with a black DLC coated bezel, ready for the scrapes and bumps of a long training block. But if you are the type of athlete who counts every gram on race day, you want the Carbon Edition. It’s machined from a solid block of carbon fiber, making it incredibly light and giving it a unique swirl pattern that no one else will have. 

The Best Garmin MARQ Athlete Models 

The Garmin MARQ Athlete lineup has evolved into a heavyweight champion of luxury sports watches. From the original Gen 1 tool to the ultra premium Carbon Editions, there’s a specific build for every type of competitor. Here’s every model worth knowing about. You’re looking at a watch that refuses to choose between victory on the track and elegance in the boardroom. The Gen 1 models deliver that sunlight readable MIP display and 12 day battery life perfect for purists who train outdoors and don’t need a flashy screen. The Gen 2 upgrades bring a brilliant AMOLED touchscreen, Grade 5 titanium, and 16 days of battery. Whether you want the featherweight Carbon Edition, the aggressive Performance Edition with red accents, or a simple nylon strap for long runs, the Athlete family has a configuration for every runner, triathlete, and gym rat who demands the best. Let’s break down every single one.

Garmin MARQ Athlete (Gen 1) Standard – $1,500

This is the original beast that started the luxury fitness revolution. The Gen 1 Athlete rocks a 46mm Grade 2 titanium case with a hardened ceramic bezel engraved with VO2 max and recovery time scales so you can literally see your progress etched into the frame. You’re getting a 1.2 inch sunlight visible MIP display and a domed sapphire crystal that shrugs off trail debris. Battery life hits 12 days in smartwatch mode and 28 hours in GPS mode. It includes the full training suite, running dynamics, heat/altitude adjusted VO2 max, and ClimbPro. It is built for the early adopter and the purist who loves the original rugged look. If you prefer your data on a display that actually looks better the brighter the sun gets, this discontinued icon is a collector’s gem that still delivers elite performance.

Garmin MARQ Athlete (Gen 1) – Performance Silicone Kit – $1,480

This is the Gen 1 platform configured for the athlete who hates a sweaty strap. The original silicone strap was great, but this kit takes it further by including an extra high performance silicone band in a contrasting color, allowing you to match your gear or have a backup ready for race day. You’re getting the same 46mm Grade 2 titanium case and the legendary 12 day battery life, but with the ability to swap straps in seconds using Garmin’s QuickFit system. The silicone handles sweat, rain, and river crossings without breaking down. It is built for the active traditionalist who wants the heritage look of the Gen 1 but needs the practicality of a fresh, clean strap for every training block. If you love the original Athlete but want the versatility of a quick change wardrobe, this kit is your perfect sideline companion.

Garmin MARQ Athlete (Gen 2) Standard – $1,900

This is the generational leap that fixed the only real complaint about the original, the dim screen. The Gen 2 Athlete upgrades to a stunning 1.2 inch AMOLED touchscreen that makes your training readiness and HRV status look like works of art, all while maintaining 100m water resistance. You’re getting a 46mm Grade 5 titanium case with a black DLC coated bezel for an ultradurable, sport focused design. Battery life jumps to 16 days in smartwatch mode (6 days with always on), and GPS mode hits 42 hours. It includes the full suite of modern metrics, SatIQ multi band GPS, Jet Lag Advisor, and animated workouts. It is built for the modern athlete who wants the latest screen technology and isn’t willing to sacrifice battery life for it. If you’ve been waiting for a luxury fitness watch with a screen that rivals the latest smartphones, the Gen 2 is your victory lap.

Garmin MARQ Athlete (Gen 2) – Performance Edition – $2,300

This is the Gen 2 platform turned up to 11, with a hybrid bracelet that screams “podium finisher.” The Performance Edition keeps the 46mm Grade 5 titanium case and black DLC bezel but swaps the standard silicone strap for a hybrid link bracelet that combines Grade 5 titanium with red silicone inserts. You’re getting all the advanced training metrics of the Gen 2 VO2 max, Training Readiness, animated workouts, and the race widget but in a package that looks fast standing still. The bracelet adds a reassuring heft and a flash of aggression that the rubber strap can’t match. It is built for the athlete who wants their watch to look as fast as they are, who believes that gear should reflect ambition. If you podium at local races and want a watch that announces it, the Performance Edition delivers a knockout punch.

Garmin MARQ Athlete (Gen 2) – Titanium Bracelet Edition – $2,100

This is the Gen 2 Athlete for those who want their fitness tool to double as a legitimate dress watch. The Titanium Bracelet edition swaps the sporty silicone strap for a full Grade 5 titanium link bracelet swept link design, hardened finish, and a diver’s extension. You’re getting the same 1.2 inch AMOLED display and 16 day battery life, but the bracelet elevates the watch from a gym tool to a legitimate luxury timepiece. It includes the full fitness suite PacePro, running power, HRV status but the bracelet means you can wear it to dinner without looking like you just stepped off a track. It is built for the athlete who wants one watch for both the starting line and the boardroom. If you love the Athlete’s functionality but want it to look more like a traditional luxury watch, the titanium bracelet edition delivers the perfect hybrid.

Garmin MARQ Athlete (Gen 2) – Nylon Strap Edition – $1,850

This is the lightweight configuration for those who find silicone too sticky and titanium too heavy. The Nylon Strap edition pairs the Gen 2 Athlete with a black jacquard weave nylon strap that offers the perfect middle ground breathable, quick drying, and secure without feeling clammy against the skin. You’re getting the full Gen 2 feature set, the AMOLED display, Grade 5 titanium case, 16 day battery life, and multi band GPS but with a strap that weighs less than the silicone option. The nylon material conforms to your wrist over time, creating a custom fit that other straps can’t match. It is built for the long haul runner and the daily wearer who wants a strap that disappears on the wrist. If you prioritize comfort during marathon training and want a strap that works as well in the rain as it does in the sun, this nylon configured edition is your perfect match.

Garmin MARQ Athlete (Gen 2) – Carbon Edition – $2,950

This is the featherweight champion of the lineup, built for those who obsess over every gram. The Carbon Edition swaps the standard Grade 5 titanium case for one machined from 130 layers of Fused Carbon Fiber, creating a watch that is 62% lighter than the original while being stronger than steel. You’re getting the same 1.2 inch AMOLED display, the same 16 day battery life, and the same full feature set, but in a case that weighs just 84 grams on the included silicone strap. The carbon fiber pattern is unique to each watch, making every unit a one of a kind piece of functional art. It is built for the serious weight weenie, the collector, and the athlete who wants the absolute lightest tool for the job. If you count every gram in your race kit and want a luxury watch that feels like nothing on your wrist, this carbon fiber flyweight is your grail.

Garmin MARQ Athlete (Gen 2) – Carbon Edition with Nylon Strap – $2,900

This is the ultralight configuration pushed to its absolute limit. The Carbon Edition with Nylon Strap combines the Fused Carbon Fiber case with a black jacquard weave nylon strap, dropping the total weight even further than the standard carbon model. You’re getting all the advanced features of the Gen 2 platform, the AMOLED display, SatIQ multi-band GPS, Training Readiness, and animated workouts in a package that is lighter than most traditional field watches. The nylon strap breathes better than any other option and dries almost instantly, making this the ultimate choice for multi day races where every ounce matters. It is built for the ultralight runner, the endurance athlete, and the gear nerd who wants the lightest possible luxury watch. If you want the absolute lightest MARQ Athlete ever made, this carbon and nylon combination is the undisputed champion of weight savings.

Garmin MARQ Athlete (Gen 2) – Carbon Edition with Titanium Bracelet – $3,200

This is the ultimate material mashup, blending the lightweight carbon fiber case with the substantial feel of a titanium bracelet. You’re getting the unique, one of a kind Fused Carbon Fiber case paired with a full Grade 5 titanium link bracelet, creating a watch that has the featherweight comfort of carbon with the premium wrist presence of metal. The 1.2 inch AMOLED display delivers the same stunning visuals, and the battery still lasts 16 days. It includes the full fitness suite, running power, HRV status, race predictor, and PacePro. It is built for the collector who refuses to compromise on materials, who wants the rarity of carbon fiber but the heft of titanium. If you want a watch that looks like jewelry but performs like a race computer, this hybrid masterpiece delivers the best of both worlds.

Garmin MARQ Athlete (Gen 2) – Full Kit Edition – $3,000

This is the everything included package for the discerning athlete who wants options. The Full Kit Edition of the Gen 2 Athlete includes the Grade 5 titanium watch head plus three premium straps, the standard black silicone strap for training, a black nylon strap for lightweight comfort, and a titanium bracelet for formal occasions. You’re getting the full Gen 2 feature set AMOLED display, 16 day battery life, multi band GPS with SatIQ, Jet Lag Advisor, Training Readiness, and animated workouts and the ability to change the watch’s entire personality in seconds with QuickFit connectors. The kit comes in premium presentation packaging suitable for gifting or display. It is built for the collector and the athlete who wants one watch that can do everything, from the track to the gala. If you hate choosing between form and function, this comprehensive kit ensures your Athlete is always dressed appropriately for the occasion.

Garmin MARQ Athlete (Gen 2) – Red Dial Limited Edition – $3,500

This is the rarest of the rare a limited production Athlete with a striking red AMOLED dial that turns heads and starts conversations. The Red Dial edition takes the standard Gen 2 platform 46mm Grade 5 titanium case, black DLC coated bezel, 16 day battery life, and full fitness suite and adds a red dial face that is not available on any other MARQ model. The red dial is paired with a black silicone strap, creating a bold, eye catching color combination that screams confidence. Only a small number of these units were produced, making them highly sought after by collectors. It is built for the collector who wants something truly unique, who is tired of black and silver watches and wants their wrist to make a statement. If you want an Athlete that nobody else at the race will have, this red dial limited edition is your unicorn.

Garmin MARQ Athlete (Gen 1) – Discontinued Collector’s Edition – $2,000 (Aftermarket)

This is the rare bird that serious collectors hunt for a mint condition Gen 1 Athlete from the original production run, complete with the original silicone strap and the distinctive metal flight case packaging. You’re getting the original 46mm Grade 2 titanium case, the 1.2 inch sunlight visible MIP display, the 12 day battery life, and the full suite of performance metrics that started the luxury fitness watch category. The early production runs are particularly prized for their build quality and the original ceramic bezel finish, which later models changed slightly. It is built for the Garmin enthusiast, the vintage smartwatch collector, and anyone who appreciates the original design language before AMOLED changed everything. If you want a piece of Garmin history that started the luxury smartwatch revolution, finding a clean Gen 1 Athlete on the secondary market is like discovering a classic race car in a barn.

Conclusion 

The Garmin MARQ Athlete is the undisputed king of luxury fitness watches. The Gen 2 models deliver the brilliant AMOLED screen and updated sensors that make training a joy, while the Gen 1 retains its charm for purists who prefer the utilitarian MIP display and longer battery life. The Carbon Edition is for weight weenies, the Performance Edition for podium chasers, and the Full Kit for those who want it all. Whether you’re chasing a marathon PR, a triathlon podium, or just trying to survive a CrossFit WOD, there’s an Athlete built to handle the sweat and the celebration. 

The launch of Trump Watches created major attention in the watch world, political circles, and among collectors of presidential memorabilia. Marketed as luxury collectible timepieces tied to Donald Trump, the watches quickly sparked curiosity about their design, pricing, craftsmanship, and especially their country of origin.

One of the most common questions consumers ask is simple: Where are Trump watches actually made?

The answer is more complicated than many people expect. While some models are marketed with references to “Swiss-made” materials or luxury craftsmanship, most evidence suggests that the watches rely heavily on international manufacturing and outsourced production. Like many celebrity-branded fashion watches, production appears to involve multiple countries, third-party manufacturers, and licensed branding agreements rather than an in-house American watchmaking operation.

The Origin of Trump Watches

Trump Watches officially entered the market in 2024 through a licensing arrangement rather than a traditional watch company launch. The watches were promoted online and through social media campaigns tied to Donald Trump’s public image and branding.

However, the watches are not directly manufactured by the Trump Organization itself. According to disclaimers published on the official watch website, the products are sold under license by a company called “TheBestWatchesOnEarth LLC.” The Trump name, image, and likeness are used through a paid licensing agreement.

This distinction is important because it means the watches are primarily branding products rather than watches designed and built by a dedicated horology company.

Are Trump Watches Made in the USA?

Despite strong American-themed branding and patriotic marketing, there is currently no clear evidence that most Trump Watches models are fully manufactured in the United States.

Industry analysis and investigations suggest the watches are primarily assembled overseas using globally sourced components. Several reports point toward Asian manufacturing hubs such as China and Hong Kong being heavily involved in production and assembly.

This manufacturing model is extremely common in the fashion watch industry. Many celebrity, designer, and lifestyle watch brands outsource production to established factories that already produce watches for multiple labels.

While the branding strongly emphasizes American luxury and prestige, the actual supply chain appears to be international rather than domestic.

Why Many Believe the Watches Are Made in China

A large amount of evidence points toward Chinese manufacturing or assembly involvement in many Trump watch models.

China dominates the global watch production industry, especially for:

• Watch cases
• Bracelets
• Quartz movements
• Dials
• Packaging
• Entry-level luxury manufacturing

Experts quoted in multiple reports state that the watches likely use Chinese-made components and assembly facilities.

Some reports specifically mention:

• Hong Kong assembly operations
• Chinese case manufacturing
• Asian production partnerships
• International sourcing of movements and components

Luxury-style watches priced in the mid-range market commonly follow this structure because it dramatically reduces manufacturing costs while allowing brands to focus on marketing and presentation.

Are Any Trump Watches Swiss Made?

This question has generated significant controversy.

Certain high-end Trump watch models, especially the expensive tourbillon versions, were marketed using phrases such as “Swiss-made” or “Swiss-made materials.”

However, Swiss watch regulations are extremely strict. To legally qualify as “Swiss Made,” a watch must meet several requirements, including:

• Swiss movement usage
• Significant Swiss manufacturing costs
• Final inspection in Switzerland
• Swiss assembly standards

Investigations and watch industry experts have questioned whether the watches fully satisfy these legal requirements.

Some analysts believe that premium Trump models may contain Swiss components or Swiss movements while still relying on overseas assembly and manufacturing. Others argue the wording focuses carefully on “Swiss-made materials” rather than officially certifying the entire watch as Swiss Made.

This distinction matters because:

• “Swiss Made” is a protected legal label
• “Swiss movement” is a different category
• “Swiss materials” does not mean Swiss manufacturing

As a result, consumers should carefully read product descriptions rather than assuming every luxury Trump watch is entirely Swiss produced.

The Role of Licensing in Trump Watches

One reason the manufacturing details remain somewhat unclear is because the watches operate through a licensing structure.

Licensing deals are extremely common in the fashion and accessories world. Under this model:

• A celebrity or brand licenses their name
• Another company handles manufacturing
• Production is outsourced internationally
• Marketing focuses on the celebrity association

This is similar to how many fashion watches operate under luxury clothing brands or celebrity endorsements.

According to public disclaimers, Donald Trump and the Trump Organization do not directly manufacture or distribute the watches.

Instead, the watches appear to function primarily as branded collectible merchandise.

What Movements Do Trump Watches Use?

Most reports suggest that many Trump watch models use quartz or outsourced mechanical movements sourced from international suppliers.

Potential suppliers mentioned in industry discussions include:

• Japanese movement makers
• Swiss movement manufacturers
• Chinese movement factories

Some experts believe entry-level models likely use affordable quartz movements, while higher-end tourbillon models may use Swiss-inspired or partially Swiss mechanical systems.

Quartz movements are common in fashion watches because they:

• Lower production costs
• Improve reliability
• Require less maintenance
• Allow thinner designs

Mechanical tourbillon models, meanwhile, are marketed more toward collectors and luxury buyers.

Why Watch Enthusiasts Criticized Trump Watches

The watch community responded with mixed opinions after the launch of Trump Watches.

Some buyers viewed them as collectible political memorabilia, while many watch enthusiasts criticized:

• Lack of manufacturing transparency
• Aggressive pricing
• Limited technical specifications
• Heavy focus on branding over horology

Several watch reviewers questioned whether the watches justified their price tags compared to established luxury brands.

Collectors also noted that true luxury watchmaking usually emphasizes:

• In-house craftsmanship
• Heritage
• Movement innovation
• Finishing quality
• Transparent manufacturing origins

Because Trump Watches are largely licensing products, many horology enthusiasts classify them closer to fashion watches than traditional haute horlogerie.

Comparing Trump Watches to Traditional Luxury Brands

Established luxury brands such as:

• Rolex
• Omega
• Patek Philippe
• Audemars Piguet

typically control major parts of their production internally.

These companies often:

• Manufacture movements in-house
• Maintain Swiss production facilities
• Invest heavily in engineering
• Offer long-term servicing networks
• Maintain strict quality standards

By contrast, Trump Watches appear to follow the celebrity merchandise and fashion watch model, where branding and exclusivity play a larger role than technical watchmaking innovation.

The Importance of Country of Origin in Watches

For many collectors, manufacturing origin significantly affects perceived value.

Swiss-made watches are associated with:

• Prestige
• Precision
• Tradition
• Craftsmanship
• Higher resale value

Japanese watches are respected for:

• Reliability
• Innovation
• Value for money

German watches are admired for:

• Engineering
• Finishing
• Precision mechanics

Chinese manufacturing, meanwhile, dominates affordable and mass-market watch production globally.

This is why questions about where Trump Watches are made continue generating attention among buyers and collectors.

Are Trump Watches Worth Buying?

Whether Trump Watches are worth buying depends largely on the buyer’s goals.

For political supporters or memorabilia collectors, the watches may hold strong novelty and collectible appeal.

For serious watch enthusiasts focused on:

• Mechanical craftsmanship
• Heritage
• Movement quality
• Long-term servicing
• Horological prestige

there are many traditional watch brands that may offer stronger technical value at similar prices.

Ultimately, Trump Watches appear designed more as branded luxury collectibles than as competitors to elite Swiss watchmakers.

Final Verdict: Where Are Trump Watches Made?

The available evidence strongly suggests that most Trump Watches models are primarily manufactured or assembled overseas, particularly in China and Hong Kong, using globally sourced components. Some premium versions may incorporate Swiss-made materials or movements, but there is limited public evidence confirming that the watches are fully Swiss made.

The watches operate through a licensing agreement rather than a traditional American watch manufacturing company. Like many celebrity-branded accessories, production appears outsourced to third-party manufacturers specializing in fashion and collectible watches.

For buyers, the most important thing is understanding what these watches truly represent: collectible branded merchandise connected to Donald Trump’s image and marketing appeal, rather than a historic in-house luxury watchmaking operation.

Origins of Ferdinand Berthoud

Ferdinand Berthoud was born in 1727 in Plancemont-sur-Couvet, in the Val-de-Travers region of Switzerland. He became one of the most respected horologists of the 18th century, gaining fame for his groundbreaking work in marine chronometers — precision timekeeping instruments used for navigation at sea.

Berthoud moved to Paris in 1745 to pursue a career in clockmaking and quickly established himself as a master watchmaker and scientist. His work earned recognition from the French Royal Navy, and he eventually became “Horloger Mécanicien du Roi et de la Marine” (Clockmaker-Mechanic to the King and the Navy). His marine chronometers helped sailors determine longitude accurately, a major scientific challenge of the era.

Throughout his career, Ferdinand Berthoud published numerous technical studies and books on precision horology, cementing his status as one of the most influential horologists of the Enlightenment period.

Establishment of the Modern Brand

The modern Ferdinand Berthoud brand was officially revived in 2015 by Chopard Group under the leadership of Karl-Friedrich Scheufele, who sought to honor Ferdinand Berthoud’s historic contributions to precision watchmaking.

The brand is headquartered in Fleurier, a region renowned for high-end Swiss horology. Production is intentionally limited, with each timepiece handcrafted in small quantities to preserve exclusivity and artisanal quality.

Design Philosophy and Craftsmanship

Ferdinand Berthoud combines historical inspiration with cutting-edge mechanical innovation. Many of its watches feature marine chronometer influences, including porthole-style cases, chain-and-fusee transmissions, tourbillons, and highly sophisticated constant-force mechanisms.

The brand is especially known for:

• Exceptional finishing standards
• Chronometer-certified movements
• Architectural movement design
• Rare complications inspired by scientific horology
• Handcrafted Swiss production

Its watches often showcase sapphire openings on the sides of the case, allowing collectors to admire the intricate mechanics from multiple angles.

Important Collections

Chronomètre FB Series

The Chronomètre FB collection represents the core identity of the brand. Models such as the FB 1, FB 2, and FB 3 highlight technical innovation while paying tribute to Ferdinand Berthoud’s marine chronometers.

Key features found in these watches include:

• Tourbillon regulators
• Fusee-and-chain mechanisms
• Cylindrical balance springs
• Skeletonized architecture
• COSC-certified chronometer precision

Awards and Recognition

Despite being a relatively young modern brand, Ferdinand Berthoud has earned widespread acclaim within haute horlogerie circles.

The brand has received multiple awards at the prestigious Grand Prix d’Horlogerie de Genève (GPHG), often considered the “Oscars” of the watch industry.

Collectors and enthusiasts praise Ferdinand Berthoud for blending historical authenticity with modern engineering excellence.

Position in Modern Haute Horlogerie

Today, Ferdinand Berthoud is regarded as one of the most exclusive independent-style luxury watchmakers operating under a larger group structure. Its annual production remains extremely limited, making its watches highly collectible.

The brand competes in the ultra-high-end segment alongside names such as:

• A. Lange & Söhne
• Greubel Forsey
• F.P. Journe
• Philippe Dufour

Conclusion

Ferdinand Berthoud stands as a tribute to one of history’s greatest horologists. By reviving the spirit of Ferdinand Berthoud’s scientific precision and maritime innovation, the brand has established itself as a respected force in contemporary haute horlogerie. Its watches are admired not only for their rarity and craftsmanship but also for their deep historical connection to the golden age of navigation and precision timekeeping.