25 Best Rectangular Watches (Buy THESE Over Apple Watches!)
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25 Best Rectangular Watches (Buy THESE Over Apple Watches!)

Wristwatches have evolved significantly since their inception, with various shapes, designs, and functionalities captivating watch enthusiasts around the world. 

Among these fascinating timepieces, the rectangular wristwatch stands out as a symbol of elegance and sophistication. In this guide, we delve into the history of rectangular wristwatches, tracing their origins and significant milestones, and explore a range of the top 25 watches available today to the discerning buyer.

About Rectangular Watches

The origins of the rectangular wristwatch can be traced back to the early 20th century. Prior to this era, pocket watches were the preferred timekeeping devices, with wristwatches being primarily worn by women as decorative accessories. However, the practicality and convenience of wristwatches soon caught the attention of men, leading to a shift in design and the emergence of new shapes.

Pioneering Designs

One of the earliest pioneers of rectangular wristwatches was Louis Cartier, a prominent figure in the watchmaking industry. In 1904, Cartier introduced the Santos-Dumont, named after the famous Brazilian aviator Alberto Santos-Dumont. 

This groundbreaking timepiece featured a rectangular case, making it one of the first commercially successful rectangular wristwatches for men. The Santos-Dumont’s sleek and geometric design set the stage for future rectangular watches to come.

Art Deco Era

The Art Deco movement of the 1920s and 1930s further popularized rectangular wristwatches. This era celebrated bold geometric shapes, clean lines, and a modern aesthetic, which aligned perfectly with the design philosophy of rectangular watches. 

Art Deco-inspired timepieces featured rectangular cases adorned with intricate details, such as diamond accents, enamel work, and contrasting color combinations. These watches became symbols of luxury and refinement, appealing to fashion-conscious individuals around the world.

The Rise of Icons

In the mid-20th century, rectangular wristwatches reached new heights of popularity with the introduction of iconic models. One such timepiece was the Cartier Tank, introduced in 1917, which featured a rectangular case inspired by the shape of military tanks. 

The Tank became synonymous with elegance and style, worn by influential personalities as wide-ranging as Jacqueline Kennedy, Princess Diana, Steve McQueen, and even Andy Warhol. Other renowned rectangular watches, such as the Jaeger-LeCoultre Reverso and the Patek Philippe Gondolo, solidified the rectangular timepiece as a timeless accessory.

Modern Interpretations

With the advent of modern technology and contemporary design trends, rectangular wristwatches have continued to evolve while retaining their classic allure. Luxury watch brands and independent watchmakers have embraced innovative materials, intricate complications, and artistic craftsmanship to create unique interpretations of rectangular watches. 

These timepieces blend tradition with modernity, attracting a new generation of watch enthusiasts seeking distinctive aesthetics and exceptional craftsmanship.

Should You Buy A Rectangular Watch?

For the modern buyer, a rectangular watch is an attractive proposition on many levels. If you find yourself drawn to the aesthetic beauty of a timepiece, appreciate design outside the established norm, or overall enjoy the classic, confident look of a rectangular watch, it’s something to definitely consider. 

Rectangular watches often attract buyers with a sense of style and flair and usually pair well with a suit or dress shirt. They’ll also add a touch of class and edge when paired with jeans and a T-shirt and look just as at home in sweatpants (it’s a vibe) as in a tuxedo.

Though capable as a “one-watch collection”, a rectangular watch may also work best within a rotation of watches for those seeking a less dressy feel and a steel bracelet (many rectangular watches are paired with leather bands, after all) every now and then. With all that said, let’s jump in.

The Best Rectangular Watches

1. Seiko SUP896P9

Seiko SUP896P9

When deciding if a rectangular-shaped watch is for you, the Seiko SUP896P9 is an excellent option with its approachable pricing and idyllic sizing. Don’t be put off by the 28.1mm width (7.4mm thickness). Rectangular watches will often wear larger than their circular counterparts, contrary to what the measurements imply, and the Seiko is no exception.

With an attractive champagne-colored dial and gold case, the SUP896 is paired with a brown leather strap (20mm lug width), which can be swapped out for higher-quality options if desired. Most interestingly, the watch features Seiko’s V115 Caliber Solar Powered quartz movement, providing the convenience of a “grab and go” watch in that the user won’t need to set it up often.

And, if this is your first rectangular-styled watch in a larger overall collection, or perhaps your rarely worn dress occasion watch, that convenience will be appreciated as you won’t have to set it each time you decide to wear it.

Retail Price: $215.00

2. Void Watches V02MKII

Void Watches V02MKII

Founded in 2008 by Swedish designer David Ericsson, VOID Watches is a brand that has successfully captured its own sense of individuality and design ethos in a short amount of time. In their own words, the V02MKII, for example, was “designed to be clever, not smart”, and features an unusual three-compass needle hand layout. 

Time is told by matching the color of the hands with the same colored digit on the dial in such a way that “reminds us about the value and passage of time”, contrary to the ease and quickness of high legibility. Sized at 36mm in width, 8.4mm thick, and 42mm in height, the watch wears broadly across the wrist and is a certified conversation starter.

Retail Price: $265 – $295.00

3. Brew 8-Bit Rectangular Watch

Brew 8-Bit Rectangular Watch

A darling of the smaller independent brands in the affordable price point, Brew has become a household name in watch collecting circles due to their strong sense of design and thoughtful details often tied to founder Jonathan Ferrer’s interests (even the name is inspired by his love of coffee). 

The 8-Bit Brew is no exception. Measuring 38mm in width, 10.4mm thick, and 41.5mm in height, the watch is an ode to classic 8-bit arcade games with a quirky use of video game-like fonts, colors, and even sub-dial second hands as a hybrid meca-quartz chronograph (“PRESS START” and “PRESS RESET” are cleverly engraved on the caseback for each respective pusher). When nostalgia and design collide, this is the watch for you.

Retail Price: $395.00

4. Bulova Frank Sinatra My Way (ref. 98A261)

Bulova Frank Sinatra My Way (ref. 98A261)

Frank Sinatra is well known for wearing Bulova timepieces throughout his iconic life and entertainment career. Indeed, in the 1950s, Bulova was even a sponsor of the Frank Sinatra Show on television. Due to this famed partnership and pairing, Bulova continues to produce the “Frank Sinatra” special collection of watches to pay tribute to the man himself across various vintage-inspired Bulova designs in the modern day. 

The “My Way” reference 98A261 is one such example, featuring a gold-tone rectangular case (29.5mm width, 9mm thickness, 47mm height) with the performer’s signature Fedora hat (on the gold-tone crown) and “My Way” stamped on the rear of the watch and deployant buckle. All these design flourishes aside, the 98A261 is an attractive gold-tone option with classic styling from a historic watch brand.

Retail Price: $550.00

5. Raymond Weil Toccata Rectangular (ref. 5425-PC-00300)

Raymond Weil Toccata Rectangular (ref. 5425-PC-00300)

Founded in 1976, at the height of the “quartz crisis” of the Swiss watch industry, Raymond Weil has long sought to incorporate the beauty and art of music within his watchmaking designs. The Toccata Rectangular (reference 5425-PC-00300) is, in this vein, named after the Italian word for “touch”, based on rapid keyboard composition, which demonstrates the technique or ability of a skilled musician. 

As such, the Toccata is a yellow gold PVD plated wristwatch (37mm width, 6.4mm thickness, 29mm height) with artistic bevels and punctuated black Roman numerals decorating a white dial in high contrast. The design is refined and suggests the same technique and ability of its namesake for the brand. Featuring the ease of a quartz movement, and a date wheel at 3 o’clock, the Toccata is additionally water resistant to 50m.

Retail Price: $1,150.00

6. Hamilton American Classic Boulton Small Second Quartz (ref. H13421611)

Hamilton American Classic Boulton Small Second Quartz (ref. H13421611)

The Hamilton watch company was founded in 1892 in Lancaster, Pennsylvania. The brand played a significant role in the development of the American watch industry. Over the years, Hamilton became known for its precise timekeeping and innovative designs, earning a reputation as a respected and iconic watchmaker. 

As an innovator in design, the Boulton line of watches was first manufactured in 1940, combining a uniquely American classic style with Art Deco, as characterized by the almost tonneau-shaped case’s curved lugs, and elegant elongated case (27.3mm width, 8.21mm thickness, 31.1mm height). 

The watch features a small seconds hand subdial at the six o’clock position and is powered by a quartz movement. Despite the modern tech and construction, the Boulton has a classic look as if pulled out of your grandfather’s old drawer from decades ago.

Retail Price: $645.00

7. Frederique Constant Classics Carrée Automatic (ref. FC-303N4C6)

Frederique Constant Classics Carrée Automatic (ref. FC-303N4C6)

Frederique Constant was established in 1988 by Aletta Bax and Peter Stas in Geneva, Switzerland. The brand quickly gained recognition for its commitment to classic and elegant timepieces at accessible prices. The brand’s passion for craftsmanship and attention to detail propelled its success, earning Frederique Constant a prominent position in the luxury watch market worldwide. 

With the development of the Carrée, the brand chose to highlight the elegance of 1920s design, in line with this brand philosophy. Impressive case finishing and a blue guilloche dial at this level of execution are rare for the price point. And measuring 30.4mm in width, 9.71mm in thickness, and 33.3mm in height, the watch is indeed a modern, contemporary take and fit with clear echoes of the past in design. Finally, the timepiece is powered by an automatic SW-200 movement.

Retail Price: $995.00

8. Longines DolceVita Silver Dial (ref. L5.512.4.71.0)

Longines DolceVita Silver Dial (ref. L5.512.4.71.0)

Longines, a renowned Swiss watchmaker founded in 1832, has a rich history spanning over 180 years. With a legacy of innovation and precision, Longines has become synonymous with elegance and performance. From pioneering advancements in watchmaking to iconic designs, Longines continues to symbolize timeless luxury and craftsmanship, and the DolceVita line of watches is no exception. 

As an homage to “the sweetness of life”, the watch features softened lines and a billowing engraving radiating from the center of the silver dial. The Roman Numerals from one to twelve spanning the dial add a sense of classicism, in contrast to the quartz caliber L176 movement powering the watch without much use of effort on the wearer’s part. A classic option for the smaller to medium-sized wrist, measuring 23.3mm in width, 7.2mm in thickness, and 37mm in height.

Retail Price: $1,425.00

9. NOMOS Glashütte Tetra (ref. 408)

NOMOS Glashütte Tetra (ref. 408)

NOMOS Glashütte is a German watch manufacturer established in 1990. In its relatively short history, the brand has made a significant impact on the watch industry. Known for their minimalist Bauhaus-like designs and in-house movements, NOMOS combines traditional craftsmanship with contemporary aesthetics, garnering global recognition for their exceptional quality and modern timepieces, even garnering the admiration of industry legend Philippe Dufour. 

At its core, the Tetra (reference 408) clearly expresses the clean, no-frills Bauhaus design. Sparing in busy detail, the watch is square-like in shape (29.5mm width, 6.3mm thickness, 29.5mm height to be exact), and one is drawn immediately to the clean dial decorated with sans serif numerals and a sparse second sub-dial register at six o’clock. 

Don’t be fooled by the simple design; NOMOS manufacturing is Germanic in its precise execution and beauty underneath, with the in-house manual wound Alpha caliber providing up to 43 hours of power reserve on a full wind, finished to a high standard.

Retail Price: Starting at $2,080 (stainless steel back, leather strap)

10. Baume & Mercier Hampton 10528

Baume & Mercier Hampton 10528

Baume & Mercier, a distinguished Swiss watchmaker established in 1830, boasts a rich history of crafting exquisite timepieces. From its beginnings in the Jura Mountains to becoming a renowned international brand, Baume & Mercier has consistently upheld its values of tradition, innovation, and elegance.

Known for blending Swiss watchmaking expertise with contemporary design, the brand has garnered a loyal following. With a commitment to quality and a legacy spanning over 190 years, Baume & Mercier continues to create timepieces that embody timeless sophistication.

The Hampton 10528 is a handsome example of the brand ethos, featuring a rectangular case (31mm width, 48.1mm height), a small seconds sub-dial, and a date window at six o’clock. On the rear of the case, the automatic 27 jewel movement is visible, while mixed opaline texture and riveted black ruthenium indexes on the front side provide a confident, masculine look.

Retail Price: $2,950.00

11. Oris Rectangular White Dial (ref. 01 561 7783 4061-07 5 19 15)

Oris Rectangular White Dial (ref. 01 561 7783 4061-07 5 19 15)

Oris, a Swiss watch company established in 1904, has a fascinating history rooted in its dedication to quality and precision. From its humble beginnings in Hölstein, Switzerland, Oris has become a renowned name in mechanical watches. Known for its functional designs and reliable movements, Oris has navigated the industry’s challenges with resilience. 

Embracing their independence, Oris has consistently delivered timepieces that embody Swiss craftsmanship and offer exceptional value, earning the admiration of watch enthusiasts worldwide. 

The Rectangular line of watches is heavily influenced by the Art Deco style, as evidenced by the case shape (25.5mm width, 38mm height) and dial design, with a railroad track-like design notating the seconds and minutes along the axis of the dial. The watch features a mineral glass case back, displaying the in-house Oris caliber 561 featuring time and date.

Retail Price: $2,050.00

12. Rado True Square Automatic Skeleton (ref. R27126012)

Rado True Square Automatic Skeleton (ref. R27126012)

Rado, a Swiss watch brand founded in 1917, has a remarkable history of innovation and design. Pioneering the use of high-tech materials such as ceramic, Rado has consistently pushed boundaries in watchmaking. Renowned for their sleek and modern aesthetics, Rado timepieces combine Swiss precision with cutting-edge materials to create durable and distinctive watches that have gained global recognition and popularity. 

The True Square Automatic Skeleton is such an example, with its monobloc 38mm width case (9.7mm thickness) made of polished white ceramic. The eye-catching R808 movement is skeletonized, with a yellow gold colored bridge and nickel-colored top plate contrasting the white vertical brushed background in a unique pattern that only Rado could conjure up.

For those looking for the classic shape of a rectangular case in completely modern high-tech execution, the Rado True Square Skeleton is your bet.

Retail Price: $2,800.00

13. Vieren Black Croc Leather Watch

Founded in Toronto in 2020, Vieren is a microbrand aiming to lead the next generation of watch-making and entrepreneurship at the helm of founder Jess Chow and creative director Sunny Fong (Winner of Project Runway Canada).

Chow, whose family holds over 40 years of luxury watchmaking history, is afforded direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland, allowing a bespoke-like level of customization and craftsmanship in each watch they produce. 

The Black Croc Leather watch was designed to be a daily wearer, but its design is not of the ordinary variety. Inspired by leather as a material, the dial itself is an extension of the black croc leather strap, accentuated by light yet subtle execution.

Using leather as a dial material is no easy feat. It must be ultra-thin and finished meticulously to ensure proper form, function, and durability. The watch is sure to make a statement, yet it wears slim and comfortable on most wrists (27mm width, 9.2mm thickness, 41.5mm height).

Retail Price: From $1,950

14. Cartier Tank Must (ref. CRWSTA0041)

Cartier Tank Must (ref. CRWSTA0041)

When speaking of rectangular watches, perhaps none is more prolific or enduring as the Cartier Tank. With a storied history dating back to 1917, the original Tank was inspired by the design of tanks used in World War I. A rectangular case, parallel lines, and a distinctive crown were the result of Louis Cartier’s imaginings. 

Quickly becoming a symbol of elegance and sophistication in the following years and decades, the Tank collection has expanded to include various models and variations while maintaining its timeless classic aesthetic. In 2021, the Tank “Must” returned as a reinterpretation of the 1970s classic.

In particular, the Tank Must Large (reference CRWSTA0041) features a steel case (25.5mm width, 6.6mm thickness, 33.7mm height) with a high autonomy quartz movement inside and the iconic looks of the Roman Numerals circling the outer perimeter of the dial set against an iconic silvered dial with blued-steel sword shape hands—a classic for a reason and the true standard bearer of the style.

Retail Price: $3,100.00 (Leather strap)

15. Hermès Cape Cod 41mm

Hermès, the renowned French luxury brand, ventured into watchmaking in the late 1920s. Since then, their watches have blended Swiss precision with exquisite craftsmanship. With a focus on design, Hermès has created timepieces that embody elegance and style. Known for their iconic straps and distinctive dials, Hermès watches have established a reputation for combining timeless aesthetics with the brand’s legendary heritage of luxury and refinement. 

The Cape Cod line of watches, and in particular, the 41mm, is one such execution. With a 33mm width and 41mm height, the case is most distinctive in its “wired” look, with the lugs on either side extending past the dial following the curve of a softened rectangular shape, evoking a strong sense of identity and design not seen with more traditional watchmakers who stick to the typical shapes and case aesthetic. 

The sense of design continues with the Arabic numerals in a bold yet subtle font and a date feature on the three o’clock side of the dial, which does its best not to undermine symmetry with its use of a white background wheel. Powered by a Swiss-Made quartz movement, the watch is water-resistant to 3 bar.

Retail Price: $3,375.00

16. TAG Heuer Monaco x Gulf (ref. CBL2115.FC6494)

TAG Heuer Monaco x Gulf (ref. CBL2115.FC6494)

The Tag Heuer Monaco watch has a captivating history that began in 1969. It gained worldwide fame as the first square and water-resistant automatic chronograph watch. The Monaco then achieved iconic status when Steve McQueen wore it in the film “Le Mans”, epitomizing the look of the cool and sporty watch design.

Throughout the years, Tag Heuer has continued to evolve the Monaco, introducing various iterations and limited editions while retaining its distinct square shape and vintage-inspired design. Today, the Tag Heuer Monaco remains an emblem of daring innovation and timeless style in the world of luxury watches.

The Monaco X Gulf (reference CBL2115.FC6494), in particular, represents the historical relationship between Heuer and Gulf, merging the logos of both in its usage of blue tones and orange. As a winner of the “Iconic Watch Prize” of the Grand Prix d’Horlogerie de Geneve (GPHG) in 2022, this design sense has not gone unnoticed. 

Design chops and accolades aside, the watch features the Caliber HEUER02 Automatic movement with 80 hours of power reserve for the automatic chronograph movement and is water resistant to 100 meters. A true combination of sport and elegant design.

Retail Price: $7,800.00

17. Jaeger-LeCoultre Reverso Tribute Small Seconds (ref. Q713842J)

Jaeger-LeCoultre Reverso Tribute Small Seconds (ref. Q713842J)

In the annals of historic and trailblazing rectangular-shaped watch design, the Jaeger-LeCoultre (JLC) Reverso ranks right at the top with the Cartier Tank in historic importance and cultural legacy. Launched in 1931, the story goes that the Reverso was originally designed for polo players.

It featured a unique reversible case to protect the delicate dial during matches, with the user able to flip between either side of the case depending on usage. The Reverso’s Art Deco aesthetic and innovative concept quickly garnered attention. 

Over the years, it has evolved into an enduring icon of horology, appreciated for its elegant versatility. The Reverso collection expanded to include various complications and designs while staying true to its signature reversible case.

Perhaps the truest to this original design is the Tribute Small Seconds (reference Q713842J), with its simplified focus on the small seconds and opaline dial (in contrast to the high-level complications featured on other models).

The rear of the case is left blank, enabling space for custom engravings to further personalize the watch for your own. Own the emblematic watch from “the watchmaker’s watchmaker”, with the JLC Reverso. (Case size 27.4mm width, 8.51mm thickness, 45.6mm height)

Retail Price: $9,600.00

18. Glashütte Original Seventies Chronograph Panorama Date (ref. 1-37-02-08-02-62)

Glashütte Original Seventies Chronograph Panorama Date (ref. 1-37-02-08-02-62)

The history of Glashütte Original watches is deeply rooted in the German town of Glashütte, renowned for its horological heritage. Founded in 1845, the brand has endured tumultuous times, including wars and political shifts.

Despite these challenges, Glashütte Original persevered and established a reputation for exceptional craftsmanship and precision. Their timepieces feature in-house movements, showcasing their dedication to watchmaking traditions and technical prowess. 

Today, Glashütte Original continues to create exquisite watches, embodying the spirit of German watchmaking excellence and timeless design. The Seventies Chronograph Panorama Date, as such, recalls the dynamism and gentle curves of the eponymous decade with unmistakable retro quality and character.

A sizable watch at 40mm in width, 14.1mm thick, and 40mm in height, it is also a capable one despite the fine level of finishing and chronograph functions, with a sporty 10 bar water resistance. 

Technical features abound, with over 70 hours of power reserve and a display case back showcasing the in-house caliber 37-02 with hour and minute, stop second flyback chronograph, small seconds, 30-minute, and 12-hour counter functionality, alongside a Panorama date. A powerhouse in design, function, and capability.

Retail Price: $13,400.00

19. Piaget Emperador Black Tie (ref. G0A33070)

Piaget Emperador Black Tie (ref. G0A33070)

The history of Piaget watches began in 1874 when Georges Edouard Piaget established his first workshop in La Côte-aux-Fées, Switzerland. Initially known for producing high-precision movements, Piaget soon expanded into creating complete timepieces.

In the 1950s, they gained recognition for their ultra-thin watches, setting numerous records in slimness. Piaget’s expertise in watchmaking and jewelry led to the development of iconic models like the Piaget Polo and the Piaget Altiplano. 

Today, Piaget continues to craft exquisite timepieces that blend technical mastery with artistic elegance, solidifying their position as a leading name in luxury Swiss watchmaking. Among such iconic models, the Emperador is a particularly handsome addition, with its Guilloche sunburst motif dial and elegant blend of curves and straight lines alongside the corners of the 18K rose gold case.

An 18K rose gold Piaget coat-of-arms adorns the dial, with a small seconds display positioned at ten o’clock and a power reserve indicator at the six o’clock position. (Measurements: 32mm width, 9.2mm thickness, 41mm height)

Retail Price: $22,800.00

20. H. Moser & Cie Swiss Alp (ref. 5324-1205)

H. Moser & Cie Swiss Alp (ref. 5324-1205)

The history of H. Moser & Cie watches dates back to 1828, when Heinrich Moser founded the brand in St. Petersburg, Russia. Renowned for their exquisite timepieces, Moser watches became favored by Russian royalty and high society. After relocating to Switzerland in 1848, the brand continued to thrive.

Throughout the years, H. Moser & Cie has committed to traditional craftsmanship and innovation. Their watches feature sophisticated designs and intricate movements, combining technical expertise with understated elegance. 

Helmed by Edouard Meylan, Moser of today often incorporates quirky details and conceptual design, of which the Swiss Alp reference 5324-1205 is no exception. A satirical take on a certain ubiquitous “smart watch”, the watch is rectangular in shape (38.2mm width, 44mm height), encased in a DLC steel case with an incredibly dark Vantablack dial (the darkest man-made material ever made) which can be compared to looking into a black hole. 

A turning small seconds disk at six o’clock resembles a loading symbol of a digital device, and a power reserve indicator is displayed on the rear to keep the dial side altogether uncluttered. Limited to 50 pieces and long since sold out, one must look to the secondary market to obtain this prolific watch.

Retail Price: $45,000.00

21. Vacheron Constantin Historiques American 1921 (ref. 82035/000R-9359)

Vacheron Constantin Historiques American 1921 (ref. 82035/000R-9359)

The history of Vacheron Constantin watches is a remarkable journey that began in 1755, making it one of the oldest Swiss watch manufacturers in existence. Founded by Jean-Marc Vacheron, the brand quickly gained a reputation for crafting exquisite timepieces of exceptional quality.

Throughout the centuries, Vacheron Constantin has remained committed to precision, innovation, and artistic craftsmanship. Their watches have adorned the wrists of royalty, dignitaries, and connoisseurs worldwide. 

With a rich heritage and a tradition of technical excellence, Vacheron Constantin continues to create timepieces that merge traditional craftsmanship with contemporary design, solidifying its status as a prestigious and revered name in the world of haute horology. The American 1921, in particular, reinterprets a model launched in 1921 for the American market during the so-called “Roaring Twenties”. 

Upon seeing the watch, one is immediately drawn to the rotated dial alignment and crown at the top of the top right side of the pink gold case (40mm width, 8.06mm thickness, 40mm height). This diagonal reading of the time enables the wearer to read at a glance without needing to turn the wrist, and the black-painted Arabic numerals with small seconds at three and four o’clock provide an exquisite touch to an already attractively unique design.

Retail Price: $36,800.00

22. Hublot Spirit of Big Bang Tourbillon Carbon Blue (ref. 645.QL.7117.RX)

Hublot Spirit of Big Bang Tourbillon Carbon Blue (ref. 645.QL.7117.RX)

Hublot, a Swiss luxury watchmaker founded in 1980 by Carlo Crocco, has made a significant impact on the watch industry. However, it was under the leadership of Jean-Claude Biver in the early 2000s that Hublot experienced a transformative period. In 2005, Hublot introduced its groundbreaking and iconic timepiece, the Big Bang.

With its distinctive design, combining a bold and robust case with a fusion of materials, the Big Bang became an instant sensation. It symbolized the fusion of tradition and innovation, embodying Hublot’s philosophy of the “Art of Fusion.” 

The Big Bang’s success propelled Hublot’s rise to prominence, solidifying its position as a trailblazing brand in the luxury watch market. In the Big Bang Tourbillon Carbon Blue (reference 645.QL.7117.RX), we find a watch made of carbon fiber, blue composite material, and sapphire in typical Hublot skeletonized form. Sized at 42mm, the watch features a tourbillon movement along with hours, minutes, and power reserve functionality. A true mix of high horology complication with forward-thinking modern materials.

Retail Price: $100,000.00

23. Richard Mille RM016 Ultra Thin White Gold

Richard Mille, established in 2001, has quickly become synonymous with cutting-edge technology, avant-garde design, and exceptional craftsmanship in the years since its inception. Founded by Richard Mille himself, the brand pushed the boundaries of traditional watchmaking, incorporating innovative materials and high-tech advancements.

Among Richard Mille’s prolific collection is the RM016 Ultra Thin White Gold watch. Introduced in 2007, it exemplifies the brand’s commitment to precision and elegance. The RM016 features an ultra-thin white gold case, measuring 8.25mm thick (38mm width, 50mm height), showcasing Richard Mille’s mastery of slim watchmaking. The movement, crafted with meticulous attention to detail, ensures remarkable accuracy and reliability. 

The RM016 Ultra Thin White Gold watch reflects Richard Mille’s dedication to merging technical excellence with sophisticated aesthetics. It embodies the brand’s philosophy of creating visually striking and exceptionally engineered timepieces, cementing Richard Mille’s position as a pioneer in modern luxury watchmaking.

Retail Price: $60,000.00

24. A. Lange & Söhne Cabaret Tourbillon Handwerkskunst (ref. 703.048)

A. Lange & Söhne Cabaret Tourbillon Handwerkskunst (ref. 703.048)

Founded in 1845 by Ferdinand Adolph Lange in the town of Glashütte, the brand became renowned for crafting exquisite pocket watches. However, World War II and subsequent political changes led to the company’s closure in 1948.

It wasn’t until 1990, after the fall of the Berlin Wall, that Walter Lange, Ferdinand’s great-grandson, revived the brand. A. Lange & Söhne quickly reestablished itself as a German precision and craftsmanship symbol, crafting exceptional timepieces characterized by intricate movements, exquisite finishing, and timeless design. 

The Cabaret line, in particular, was originally introduced in 1997 as the brand’s first rectangular watch but was discontinued in 2013 after poor sales performance. Revived in 2021 as a limited number of 30 production pieces, the reference 703.048 Cabaret Tourbillon Handwerkskunst is made of 950 platinum (29.5mm width, 10.3mm thickness, 39.2mm height), embellished in Art Deco-inspired designs such as smooth rounded corners and a stepped bezel. 

An oversized date is featured at twelve o’clock, with a power reserve at four, running seconds at eight, and the enchanting tourbillon at six. All finished to the utmost degree of perfection, the hand engraving (tremblage) and black polish throughout the watch furniture, case, and dial is a triumph of watchmaking skill.

Retail Price: EUR 315,200 (limited to 30 numbered pieces)

25. ArtyA Watches 3 Gongs Minute Repeater, Regulator, & Double Axis Tourbillon

When Yvan Arpa, founder and president of ArtyA, debuted the 3 Gongs Minute Repeater, Regulator, & Double Axis Tourbillon in 2016, it was most certainly the watchmaker’s most complicated watch ever. Encased in pink gold and titanium (measuring 47.3mm in width, 18.1mm thick, and 64.6mm in height), Arpa sought to expand his Son of Sound collection with a minute repeater.

Arpa wanted to amplify the sound of his movement and designed the main plate to resemble the Gretsch guitar, by which the sound is inspired. The minute repeater itself has three gongs. One to acknowledge system engagement, another for hours, another for the minutes, and two striking sounds for the quarter hours. As if the focus on sound amplification wasn’t enough, the sapphire back of the watch is designed to add volume to the sound and allow the tourbillon to turn on a secondary axis.

Customers at the time were able to work with the brand’s master watchmaker to further customize the tone of the sound, to fit their preferences exactly. As a work of art and sound, the 3 Gongs required over one thousand hours of hand work to produce and assemble.

Retail Price: 480,000 CHF

In Conclusion

The history of rectangular wristwatches spans over a century, marked by innovation, artistic expression, and enduring elegance. From the pioneering designs of Louis Cartier to the iconic status of the Cartier Tank, these timepieces have evolved from functional tools to symbols of style and refinement. 

Modern rectangular watches continue to captivate watch lovers with their timeless appeal, combining heritage and contemporary design elements. Whether worn as a statement piece or a daily companion, the rectangular wristwatch remains an embodiment of sophistication and timeless elegance.

About Exquisite Timepieces

Established in 1998, Exquisite Timepieces is your one-stop shop for all things luxury watches! We are an authorized dealer for 60+ luxury watch brands including Omega, Hublot, Seiko, & Longines! We are proud to showcase one of the world’s largest pre-owned watch collections, including renowned brands like Rolex and Patek Philippe. Check out our brand new watch arrivals here and popular pre-owned listings here.

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