
Designer watches have always had a bit of a stigma around them in the watchmaking world. For a while, admittedly, it was rather well-deserved.
Any good watch must be constructed with both an eye for its design and an eye for its mechanics. That’s what makes watchmaking totally unique: it’s a synthesis of art and engineering, of creativity in both forms.
Old designer watches completely neglected mechanical advancement, for the most part. They looked beautiful or eye-catching from the outside, but on the inside was a throwaway quartz movement. Little wonder they were so rejected by the watch community!
However, times are changing (wink), and designer fashion brands have increasingly looked to beef up their watchmaking department with some serious mechanical chops.
Suddenly, those elegant watches that previously ticked on an ugly old quartz movement are running on gorgeous mechanical ébauches and even feature advanced complications.
Brands like Louis Vuitton and their watchmaking manufacture La Fabrique du Temps are leading the charge, and it’s time to take notice. Allow me to introduce you to the 12 best designer watches of today.
History of Designer Watches
I touched on the rather dubious past of designer watches in my introduction, and I want to more fully flesh out how this section of the industry has drastically changed before we get into the best designer watches you can get your hands on today.
A quick Google or eBay search for “vintage designer watches” will get you a full list of rather inexpensive picks from brand names that we usually associate with the very heights of luxury: Gucci, Yves Saint Laurent, and Chanel, among others.
Unfortunately, it’s not without reason that these watches are changing hands for so cheap. Many of them were practically cash-cow products for some of these brands, where simply slapping a logo on the dial was enough to make fashion obsessives buy them and wear them proudly.
Around the turn of the millennium, however, things started to change quickly. Louis Vuitton introduced their Tambour collection in 2002 and Chanel the Chiffre Rouge in 2004, among others.
Perhaps most notable of all was Louis Vuitton’s 2011 acquisition of La Fabrique du Temps, a watchmaking manufacture started by Michel Navas and Enrico Barbasini, after working with them on several projects since their founding in 2007.
Now, you can find haute horlogerie offerings from almost any fashion brand, alongside beautiful mechanical watches with well-finished movements and elegant design.
Suddenly, all their design expertise is married to mechanical prowess, and it makes for a killer combo that you really can’t miss.
The 12 Best Designer Watches
Without further ado, let’s get right into the very finest of these designer watches available today. We’re looking at all the best brands and all the best watchmaking offerings, so there’s something for everyone here, whether you’re looking for the next watch to add to your collection or just reading for interest. Enjoy!
Gucci G-Flat 36mm in Steel with Black Dial

Not to be confused with its identical twin, the F-sharp (sorry, bad music pun), the G-Flat 36mm is a truly refreshing and new design from perhaps the most well-known name in fashion.
At $2,650, it’s a lovely, affordable sports watch with a customized automatic movement and case structure that clearly takes cues from its notable predecessors like the Cartier Santos and Audemars Piguet Royal Oak.
The black opaline dial at its heart is minimalistic and clean, and the color-matched date window is a great modern touch to build on the watch’s clean elegance.
The G-Flat collection was first introduced in the 1970s, making it a long-lasting style that has only grown in popularity and in watchmaking prowess since its inception.
My only gripe is the rather limited 50m of water resistance: any true sports watch should be able to go anywhere and do anything (or, as watch nerds fondly term it, a GADA watch), and with such limited water resistance you’ll really need to be hesitant about taking it for a swim. Such is the price of fashion, I suppose.
Louis Vuitton Tambour Automatic 40mm Steel

At $18,900, the LV Tambour is a much higher-end sports watch than the G-Flat, but it sure does show in the quality of its movement and construction. Its iconic eponymous drum-shaped case is elegantly brushed to create a soft shine.
The bezel bears another familiar Louis Vuitton signature—the brand name itself, in raised engraved letters that manage to not feel too in-your-face.
The dial has a lovely monochromatic blue-on-blue palette that accentuates the watch’s restrained style while providing a rich and legible surface on which to read the time.
It also has a much richer depth than most other dials you’ll see: the applied numerals are rather tall, and really stand out proudly from the multi-leveled sector construction of the dial below.
Finally, the bracelet feels strongly neo-vintage, with a bold style made up of practically just single links seamlessly integrated into the case. It’s not for nothing that this watch is Louis Vuitton’s best-known.
Dior Chiffre Rouge Black Ultramatte Steel

The Chiffre Rouge is a totally different look from both of the other watches we’ve looked at already here, but no less eye-catching and horologically advanced.
Its 38mm blacked-out case is wearable and a serious attention-grabber, and the rest of the watch doesn’t let go of your eyes for a moment as you examine it. The 4:00 crown is drastically oversized, with bright red accents—it’s clearly unmissable.
The dial has a fascinating cannage motif, which is so complex visually as to nearly defy any resolution into a consistent pattern. And imposed over this engraving is a soft gradient from that same bright red to a deep black.
All the while, the date window—bearing the eponymous red number, 8, on the eighth of every month—is proudly double-framed by eye-catching red lines. It’s not a watch for the faint of heart, to say the least, but its price is at least bearable at $10,500.
Louis Vuitton Tambour Convergence Pink Gold

The vintage-inspired Tambour Convergence was one of the most eye-catching watches to be unveiled at Watches & Wonders in 2025, and it sure is a stunner. It’s inspired by vintage montres à guichet, watches that had a sort of digital-style display through just a few small windows in the watch.
Cartier notably just reintroduced their Tank à Guichets in the same style. The Tambour Convergence, however, manages to recreate this design in a manner that feels refreshingly modern.
The hours and minutes are indicated by a small diamond shape between the two rotating discs that bear the printed time tracks. The lugs are gorgeous, sharply architectural and faceted.
The broad surface of the dial, where the windows aren’t, is radiantly mirror-polished, complementing the brushed caseband.
Lastly, I can’t help but comment on the gorgeous blue tone of the printed numerals, which pop subtly but beautifully against the slight rose tone of the case. At $33,500, elegance sure doesn’t come cheap, but you’ll have it in spades with this one.
Chanel J12 Bleu Caliber 12.1 38mm

Chanel’s J12 collection got a serious update with their new Bleu model, so-named for its gorgeous blue ceramic case. It’s got a lovely wearable 38mm diameter case crafted from such a unique shade of blue that almost looks black in some lighting.
On the dial, this dark blue melts easily into the full black of the Arabic numerals—or alternatively, you can get an extra monochromatic pop with blue sapphires as the indices.
The bright white text proudly indicating the make and model of the watch stands out brilliantly against the muted tones in the rest of the case. For $10,500, it’s a great ceramic sports watch that can’t be missed.
Gucci G-Timeless Planetarium

And now for something totally different! The G-Timeless Planetarium is part of Gucci’s High Watchmaking collection, meaning it’s the crème de la crème of designer watches. This spectacular automaton runs on the GGC.1976.DS movement, which is named after the Orion Nebula 1976.
It’s manual-winding with a central flying tourbillon, which is already enough to make your jaw drop, but Gucci’s watchmakers have tossed in there an exceptional automaton function to go with it, actuated through the crown.
The name is a bit of a misnomer—it’s not a true planetarium in the way that the Van Cleef & Arpels Midnight Planetarium is, but it is a representation of one with twelve exceptional gemstones that both rotate on themselves and around the dial.
You can get this hunk of horology for a whopping 350,000 Swiss francs in white or rose gold with different gemstone options.
Louis Vuitton Escale Pink Gold

When I first read about the Escale—and some of the initially gushing reviews about it—I was dubious, to say the least. It’s just another time-only dress watch, I told myself.
I’ll be the first to say now that I could not have been more wrong. The watch is quintessentially LV in a way that shockingly avoids being overbearing.
As the name suggests (French for stopover or port), it’s inspired by Louis Vuitton travel trunks, and every element of the design exudes the class and luxury associated with them. It’s the perfect modern size at 39mm in diameter and its textured blue dial complements the pink gold case flawlessly.
Both the indices at 3/6/9/12 and the lugs reference the iconic riveted corners of the suitcases in a way that makes me wonder why this design hasn’t been brought to the world of watchmaking yet, because it just looks so darn good.
Plus, it’s all powered by the gorgeous caliber LFT023, a micro-rotor movement with stunning finishing and 50 hours of power reserve. It’s not cheap at $26,300, but for a precious metal dress watch, you could do a whole lot worse for the price.
Ralph Lauren 867 Rose Gold 32mm White Dial

There are a lot of watches today that take inspiration from art deco, the exuberant design period prominent in the Roaring Twenties, primarily using this theme as a justification for timepieces that are overladen with sparkly gems and garish color combinations.
The Ralph Lauren 867 is a totally different side of the art deco spectrum, in a beautifully refreshing way. It’s classy, dressy, and simple.
It’s primarily constructed around a series of square frames that constrict as you approach the center—the outside of the case, the bezel, and several in the dial for the different printed tracks. Thanks to this, and to its small lugs, it wears simply and purely on the wrist, continuous in all its lines in a refreshing way.
The Breguet hands and quintessential Ralph Lauren numerals (two different types, with one for 3/6/9/12 and the other for the rest) complete the classy and restrained look.
Plus, with just a 32mm case, it’s anything but obtrusive. And the $17,000 price tag is honestly pretty solid for a rose gold dress watch, especially one bearing the Ralph Lauren name.
Gem Dior Malachite Dial

Rarely do I see a level of design innovation in watches as the Gem Dior collection, crafted by Victoire de Castellane, a top jewelry designer. It’s one of the finest ladies’ watches to be found anywhere, thanks to its subdued 27mm diameter but stunning array of facets and construction.
It uses multiple sorts of metals and gemstones to create an exterior that feels not quite like a gem but rather something altogether new and brilliant.
It looks like the distillation of wearable luxury—a bracelet and a gemstone, and a watch all packed into one in a nearly surrealist form. The rich banded malachite dial only adds to the effect.
The movement is a touch disappointing as it’s a rather uninteresting quartz, but considering the restrained size of the watch, that can be slightly ignored. This one will set you back a considerable $18,500.
Chanel J12 Automaton Caliber 6

This is Chanel’s haute horlogerie offering, of a very different sort than the Gucci we already looked at. In fact, almost the only thing the two have in common is their use of an automaton. This time, however, Chanel employs it to create the image of Gabrielle Chanel’s couture atelier.
The 20-second animation, triggered by the press of a button, features the movement of a couture dress and of Mademoiselle’s silhouette.
While the case isn’t quite the rich blue of the J12 Bleu, you have in its place a very rich black that creates a deeply striking look with the monochromatic dial. It’s also shockingly wearable for an automaton at 38mm in diameter.
As a final touch, you get a 3-link bracelet also crafted in ceramic. Due to its serious watchmaking chops, this watch is limited to just 100 pieces and is priced on request.
Louis Vuitton Tambour Street Diver 44mm Skyline Blue

Most dive watches today are not worn for their intended purpose, that of aiding divers in calculating how long they spend underwater.
So then why not take the idea of a dive watch and make it something much more at home on land? Introducing the vibrant Louis Vuitton Tambour Street Diver, which sports a nearly Tron-esque color palette and beautiful lume.
It feels like the essence of big city nightlife. It’s big, broad, legible, and striking in every way. More than any other watch I’ve seen, it makes a monochromatic appearance look like an explosion of color.
Even the caseband is dark blue thanks to a PVD process. It runs on a pretty solid movement too with 50 hours of power reserve and automatic winding.
And at $8,015, you can have it for less than many other everyday wear watches like the Omega Speedmaster.
Ralph Lauren Western Round 45mm Engraved Sterling

The Western collection from Ralph Lauren is among my favorite watches ever, not just in the category of designer watches. To be fair, I grew up on old Westerns, so these watches definitely touch something deeper in me than just the watch lover—but these are some exceptional pieces by any metric.
The defining feature of this watch is its antiqued sterling silver case, hand-engraved in New York City. It feels like exactly the sort of thing the most fashionable Western landowner would have had on his wrist… that is, if wristwatches were around back then.
If you’ve read my other articles, you know I often have a problem with 4:00 crown placements. 3:00 is where it should be, my brain firmly reminds me. But in this case, I can’t help but feel like the 2:00 placement is perfect.
I can’t explain why, it just feels so right to me. Finally, the dial at the heart of it all is absolutely gorgeous: slightly off-white, with text that’s clearly been printed several times to add depth and glossy shine. Breguet hands complete the look. At $24,900, this is a watch that you can’t pass up for its price and style.
Conclusion
Designer watches have clearly come a long, long way. From cheap quartz-powered pieces to true horological powerhouses, they have quite possibly seen the most development of any watchmaking genre over the past 30 years.
From “barely worth a second glance” to “you can’t take your eyes off them,” some of the finest watches in the world today are being made by designer maisons. Maybe it is time to pay them a second look!