James Bond’s Iconic Watches: From Dr. No to No Time to Die

James Bond isn’t just a beloved agent of His Majesty’s Secret Service: he’s a style icon for men across generations and a watch-brand ambassador like no other. And from lounging by the pool to elegant soirees, 007 shows us how alluring the right timepiece can be, no matter the occasion.

And Bond doesn’t just demonstrate what to wear – he shows you how to wear these watches. 

If you want to look like you’re always ready for action, a sophisticated party, or a romantic evening with a stunning partner, 007 has a watch option you’ll love to make your own.

Let’s take a closer look at Bond’s iconic watches across the franchise.

Gruen Precision 510

Dr. No’s introduction of Sean Connery as Bond is immediately recognizable. Suave, seductive, and in control, Bond deals a few hands of baccarat – specifically the Chemin de Fer variant – allowing him to play tete-a-tete against the stunning Sylvia Trench.

“Le Cercle’s” guests are impossibly elegant, and Bond pairs his black tux with a Gruen Precision 510 on an onyx fabric strap. 

The simple, clearly legible Gruen is more than a dress watch: it’s a field watch for high society, a timepiece that reveals the man of action beneath all that luxury. Understated in its size – the case measures just 34mm – the 510 features a manually-wound 17 jewel movement, a brushed case, and Arabic numerals at 12, 3, 6, and 9.

Manufactured from 1958 to 1972 by the now-defunct American watchmaker, 510s in running order fetch prices starting in the high $700s. And while perhaps not as iconic as the Omegas and Rolexes of later films, the Gruen Precision 510 is the most elegant of the franchise’s wristwatches.

Rolex Submariner Ref. 6538

Picture: https://drive.google.com/file/d/12svc3q7TJS2vh-9qQB_yRPWlCSDFclre/view?usp=sharing

Bond’s penchant for action means that a dress watch just won’t do – at least not while he’s in the heat of things. And reflecting Ian Fleming’s own taste in timepieces, the Rolex Submariner Ref. 6538 was chosen as a working timepiece for 007.

The 6538 is the Submariner, and its distinctive stainless case, dial, and unguarded but oversized crown, hit just the right notes as the Bond theme plays in films like Dr. No, From Russia with Love, and Goldfinger. Paired with a wide variety of straps and bracelets, the 6538 demonstrates its flexibility from scene to scene and movie to movie.

Rugged and ready, but a far cry from a laborer’s timepiece, the Rolex Submariner was an essential bit of kit for Bond, often customized by Q-branch in ways that allowed 007 to escape certain death.

Manufactured from 1956 to 1959, this model cemented the allure of the Submariner in the minds of the public. And iconic as it is, working models fetch prices easily into the six figures.

Breitling Top Time Ref. 2002

For the plot of Thunderball, Bond required a watch fitted with a Geiger counter, and Q-branch was happy to oblige with a modified Breitling Top Time Ref. 2002.

The film’s prop department heavily modified the case of the Breitling, providing it with a sturdy, massive case that’s perfectly fitting, given its purpose. 

A black dial wearing tachometer markings and silver subdials at 3 and 9, makes this a striking wristwatch for more casual wear in the film, and it’s just as at home shooting clay pigeons as it is infiltrating a secret base underwater.

Unfortunately, as a unique piece, you can’t get your hands on the original, but a modern Top Time runs roughly $4,250.

Rolex Submariner Ref. 5513

The 6538 began Bond’s love affair with the Rolex Submariner, and he was more committed to this brand and model than any woman featured in the films.

On Her Majesty’s Secret Service found Lazenby wearing the (now) more contemporary 5513, often on an Oystersteel bracelet – and just as often equipped with powerful magnets, a buzz-saw bezel, and other upgrades courtesy of Q.

And while those added extras were pure movie magic, the 5513 was the real deal: a rugged, durable, no-nonsense tool that told the time with style to spare. 

This Rolex, more than perhaps any other, has come to typify what we expect from a dive watch: a rotating bezel with minute increments marked up to 15, tan/gold markings on the dial and hands, and a chunky stainless steel case measuring a big 44mm, especially in 1974, when gentleman’s timepieces were almost always more svelte.

No longer produced, the 5513 in good shape can fetch upwards of $13,000, a testament to its lasting appeal.

Rolex Submariner Ref. 6238

Picture: https://drive.google.com/file/d/13hZPsCJRUhmVQT7IEZLFGu7eDB6AvTDM/view?usp=sharing

In On Her Majesty’s Secret Service, Bond goes undercover, and his watch reflects that. Posing as a respected genealogist, Lazenby’s wrist introduced a more elegant Submariner, the stunning 6238.

Without downplaying Bond’s flair for adventure, this silver-faced chronograph in stainless steel on a matching, two-toned brushed and polished bracelet did something new: the red seconds hand was modified by Q-branch to serve as a compass, allowing 007 to find and infiltrate Blofeld’s secret lair in the Swiss Alps.

And while not as flashy as a buzz saw, that modification was no less essential for Bond’s mission.

Discontinued in 1968, this beautiful wrist watch showcased small subdials and all the bells and whistles you’d expect from a fine chronograph, and its undeniably cool vibe and manly aesthetics paved the way for the Daytona of legend.

Expect to pay somewhere in the neighborhood of $40,000 for a pristine example.

Hamilton’s Pulsar P2 2900

While automatic movements are the standard of luxury now, the 1970s witnessed the rise of quartz technology and some very forward-looking designs that sought to introduce wider audiences to high-end quartz watches.

Among them, count the Hamilton’s Pulsar P2 2900, a chunky wrist watch with a red LED display. On Roger Moore’s wrist in Live and Let Die, the Hamilton oozed high-tech with a sleek, futuristic design.

Billed as revolutionary, this quartz watch had no gears to wind, no springs to wear out, and required no tuning to achieve startling accuracy – just split-second time on demand. 

That practical simplicity (despite the very real idiosyncrasies of setting the time) resonated with Bond’s readiness for action and sparked a brief challenge to the dominant position of high-mechanical horology.

Discontinued almost a lifetime ago, vintage P2s are available for as little as $500.

Seiko 0674 LC

Introduced in 1976, just in time for The Spy Who Loved Me, the Seiko 0674-5009 continued the trend toward futuristic design and quartz simplicity.

Worn by Roger Moore, this timepiece was more about pushing Q-type tech into the foreground, especially for a viewing public unfamiliar with horological developments at the time. Clean, forward-looking, and easy to read, the Seiko’s stainless case and bracelet looked like something 20 years in the future, leapfrogging traditional wrist-watch aesthetics.

Its functions included time, seconds, light, date, and weekday indicators, just what you need as you move from country to country and time zone to time zone, often in just hours.

Long since discontinued, the Seiko 0674 LC is available in good condition for roughly $450, and its retro appeal is still strong among fashion leaders.

Seiko M354 Memory Bank Calendar

While probably not a watch we would now consider fitting for the always-stylish Bond, Seiko’s M345 Memory Bank Calendar, like the 06774 LC, was a gesture toward emerging horological technology. 

Quartz accuracy, and the bells and whistles it made possible, were still exciting and new when Moonraker debuted on screen, and the space-themed adventure demanded something more than analogue simplicity.

The M345 delivered this in spades, offering calendar and memory functions, as well as impeccable digital time. A rare watch in 1979, it’s even harder to find now, and working examples are difficult to come by. 

Expect to pay a minimum of several hundred dollars for this wearable piece of Bond history.

Seiko 7549-7009 “Golden Tuna”

As Bond races the Russians to recover the British Automatic Targeting Attack Communicator (ATAC) from a sunken submarine in For Your Eyes Only, it’s only fitting that he be equipped with a capable, handsome dive watch. This 1981 film sees Seiko’s legendary “Golden Tuna,” a striking timepiece by any standard, on 007’s wrist.

Capable of saturation diving and sporting a quartz heart in a machined titanium case, the Golden Tuna is as rugged as it is attractive, much like Bond himself. Flashier than the Omegas and Rolexes that typically grace the silver screen, this wristwatch marries a professional-grade tool to an adventurous agent like almost nothing else.

And the eye-catching gold details, a clean diver’s style dial, and 600m water resistance combine to make this a quartz watch that tempts even the most die-hard fans of high mech.

If you’re tempted by the “Golden Guna,” you’re not alone, and rest assured that they keep immaculate time to this day. A quick search will find this legendary model at prices starting around $2,000.

Seiko H357 Duo Display

The early 80s witnessed plenty of love for Seiko timepieces in Bond films, and the H357 Duo Display graces 007’s wrist for most of the film in For Your Eyes Only. 

And while showcasing what was unbelievable tech for the time, the H357 is the most understated and attractive of the digital watches Bond is equipped with in this period, matching his Q-branch modified Lotus for cool without missing a beat.

The H357 Duo Display, as its name suggests, offers both an analogue and digital display. Driven by a quartz movement, accurate time was reliably on hand while wearing this watch. The Seiko used in the film was reportedly modified by the prop team, so a perfect match with the original isn’t possible.

And as you’d expect, this model is hard to come by. Pristine examples command prices in the mid-$300s to high $400s, when you can find them.

Seiko G757 Sports 100

Roger Moore’s Bond was as loyal to Seiko as he was to Queen and country, and 1983’s Octopussy found 007 jousting again with the Russians and a nuclear threat. 

Continuing the trend toward the high-tech, he was equipped with the amazing Seiko G757 Sports 100, tricked out by Q-branch to include a digital locator. An important tool for Bond’s mission, this Seiko receives more than its fair share of close-ups as he hunts down a Faberge egg.

Time, date, alarms, stopwatches: the digital G757 was a step in the direction of modern timepieces like the Casio G-Shock, and one glance at the divided digital dial makes their kinship obvious.

Rare and prized, authentic models of this watch still command prices in the neighborhood of $500, a hefty sum for a more than 40-year-old digital timepiece.

Seiko Chronograph White Dial 7A28-7020

Quartz technology was evolving rapidly in the early 1980s, and while digital displays were seen as the future, the Seiko Chronograph White Dial 7A28-7020 recaptured the look of analogue elegance with a stunning white dial and subdued sword hands showcased by a polished steel body.

Several subdials, the usual tachymeter markings, and pushers to actuate its features mark this watch out as special, and 007 makes full use of its undeniable good looks in A View to a Kill. From rescuing Stacey Sutton to seducing her in good time, Bond’s watch is every bit as precise, sexy, and capable as the spy himself.

Expect to pay a reasonable premium for this beautiful vintage watch, with pristine examples commanding prices in the mid-$600s.

Seiko H558

1985’s A View to a Kill offered its audience plenty of stunning Seikos, and the H558 continued the high-tech trend toward digital-analogue combinations with a look that’s just as fresh now as it was then. And while “quartz chic” may be something of an oxymoron these days, there’s no question that this vintage Seiko looks every bit the Bond watch.

Designed along the same general lines as the Seiko “Tuna,” the H558 is a bit sleeker, adding cool details like a day/date digital window to the timeless appeal of the Seiko diver’s dial. 

Rugged, dependable, and ready for action, the H558 on Bond’s wrist was the perfect choice for 007’s daring adventures.

This Seiko in running order starts in the $400s, but mint examples can go for as much as $800 depending on the auction.

Seiko 6923-8080

Any real Bond aficionado knows that 007’s mastery of style comes down to carefully chosen, timeless essentials, and the two-tone Seiko 6923-8080 is a perfect timepiece for everything from business to pleasure, which for the spy could mean pairing this striking watch with a sport coat and khakis (complete with cravat).

The steel case, two-toned president bracelet, and elegant dial ooze class and sophistication, while still signaling excitement. A quartz analogue, the 6923-8080 draws inspiration from the Rolex Datejust, sounding just the right notes of old-moneyed taste.

This is certainly a choice that men can still be proud to wear, and this Seiko hasn’t lost a step in the intervening decades since its release.

Excellent examples command prices in the mid-$300s, making this an affordable option for those looking for a refined look that demands respect.

Rolex Datejust

Roger Moore’s personal Rolex Datejust also appeared in A View to a Kill, making its debut in the scene in which Bond finds a very dead Sir Godfrey Tibbett in Zorin’s Rolls Royce. 

Whether this was an intentional choice or not, the return to Rolex in this scene represents a change in direction for 007’s timepieces. Out are the Seikos and quartz movements; back are the automatics from Rolex and other premium European brands.

The two-toned Datejust, featuring Roman numerals, a cyclops-style lens over the date, and an elegantly decorated bezel and crown, matches Bond’s sense of classic fashion perfectly. This Rolex, perhaps more than any other watch to date, typifies the 007 aesthetic.

This model still attracts attention from collectors and wearers alike, and you can find nice examples starting at around $5,000.

TAG Heuer Professional Night-Dive Ref. 980.031

Timothy Dalton took the helm as Bond in 1987’s The Living Daylights, and the opening sequence sees him wearing a black TAG Heuer Professional Night Dive. 

This deep black timepiece shows a luminous dial to fantastic effect, and like the other dive watches of the franchise, this one is as lovely as it is capable. 

Introduced when physical vapor deposition was still a new tech, these timepieces tend to show their wear, but when pristine, they offer a luxuriant black backdrop for what was and is a real show-stopper.

The Bond-specific model is very hard to find, and despite its use of a quartz movement – the last of this kind of 007 – it still runs roughly $2,000 in good condition.

Rolex Submariner Ref. 16800

Dalton returned in 1989 as 007, with a Rolex Submariner 16800 gracing his wrist. Unfortunately, the model has confused some fans, as his stunt double wore a very similar model, sans the cyclops date window.

But Bond flexed his inimitable style with the last Rolex (so far) of the franchise. And like the dive watches of previous films, “the spy who loved watches” was able to dress up or down this striking timepiece.

A matte dial, an unpolished case, and perfectly applied lume strike just the right balance between elegance and action, connecting Connery’s Submariners to the Omegas to come.

One of the rarer models, given its short production run, the 16800 is very hard to find, and prices can skyrocket for mint examples at auction, with some examples fetching as much as $175,000!

‍Omega Seamaster Professional Ref. 2541.80

Q-branch may have taken some time off from advanced gadgetry during the late 1980s, but GoldenEye witnessed not only a dramatic shift to Omega from Rolex and Seiko, but also the return of fantastic timepiece features like lasers.

Pierce Brosnan’s Bond marks a new era for 007’s wrist, and the Omega Seamaster Professional gestures to the Submariners and Seikos while charting a course of its own. This quartz-driven diver appears with both a black strap and the standard steel bracelet, allowing its dazzling deep blue dial to do the talking. 

A uniquely machined bezel draws the eye, and while taste is largely subjective, I think this Omega is nothing short of beautiful, a memento from an era when quartz tech was reshaping the industry and its brands.

This vintage Seamaster Professional can be had for roughly $2,000 at auction or from reliable resellers.

Omega Seamaster Professional 300M Ref. 2531.80.00

Brosnan would continue to showcase Bond’s new love for Omega, wearing a newer model Seamaster in each of the next three installments: Tomorrow Never Dies (1997), 

The World is Not Enough (1999), and Die Another Day (2002).

This Seamaster retained the aesthetic of the earlier watch, but offered rhodium plating and a mechanical movement in place of the stainless steel and quartz. Responding to the trend of luxury watches to embrace high-mech and skip the simple quartz movements, 007’s wrist allows horological history a place on the silver screen.

As attractive a choice now as it was two decades ago, his Omega can be found for fair prices in the mid-$2,000s.

Omega Seamaster 300M Co-Axial 2220.80.00

Omega seems to have captured Bond’s heart for longer than any of his female co-stars, displaying remarkable loyalty to the brand.

That makes a lot of sense when you step back a bit. 

Omega knew they were on to something with the styling of the Seamaster, and it comes as little surprise that, at first glance, Daniel Craig’s Bond seems to be wearing the same timepiece as Brosnan. 

But a deeper dive into the watch gracing his wrist in much of Casino Royale reveals a new, rhodium-plated co-axial movement under the hood, an upgrade to be sure from quartz as well as the mechanical movement of the 2531.80. 

But while the beating heart of this watch may be changed, the panache and presence of the Seamaster carry the Bond mystique perfectly.

Carefully tended examples can fetch prices as high as $4,000 for this model, a fair price for an iconic timepiece.

Omega Seamaster Planet Ocean 232.30.42.21.01.001, 2900.50.91, and 2201.50.00

The Omega Seamaster Planet Ocean spends a lot of screen time on Craig’s wrist over the next films, keeping its clean look and the co-axial movement that sets the real players apart from the pretenders, just as Bond does at the poker table.

A black dial, clean, uber-legible markings, and understated straps and bracelets lend these Seamasters a quiet confidence and the good looks to attract the eye of the beautiful Vesper Lynd.

Returning to the elegant simplicity of the early dive watches of Connery’s Bond, the Planet Ocean is simply stunning, working as well with casual clothing as it does with 007’s formal evening attire.

These vintage watches can be found in excellent condition for several thousand dollars.

Omega Seamaster Aqua Terra 150M Ref. 231.10.42.21.03.003

Craig’s Bond is a more stripped-down, hard-edged version of 007 when compared to Moore, Dalton, and Brosnan, and the choice to equip him with the Aqua Terra in Skyfall reflects this.

Perhaps the most attractive of the spy’s sport watches – at least to my eye – the Aqua Terra showcases a beautiful manufactured and finished dial, elegant legibility, and a case and bracelet that are at home whatever Bond is up to: fleeing assassins, car chases, gun fights, or just looking effortlessly cool against exciting backdrops.

It harkens to an error when watches were signature tools, necessary equipment for keeping meetings, promises, and deadlines. Sleek, elegant, sexy, and daring, the Aqua Terra isn’t just for show; its heart is the co-axial calibre 8500, a refined, luxurious movement that keeps impeccable time.

If you need a watch that looks as good on your wrist as it does on screen, your search has ended. The MSRP for this watch from Omega is $6,000.

Omega Seamaster 300 Ref. 233.32.41.21.01.001

Bond’s military experience is essential to believable action sequences, and when pressed to his limits, you’ll find 007 sporting a special Omega Seamaster 300. Omega released this timepiece in a limited series, explaining why they can be hard to find on the used market.

Fitted with a five-stripe black and gray NATO strap, the black face, 12-hour bezel, and vintage Super-Luminova coatings draw a direct line to the spy’s history while staying fresh and new. Powered by the exciting co-axial 8500 movement, long gone are trerh days of quartz movements, digital displays, or fancy gadgets.

More forceful than the Aqua Terra, and clearly more commando-inspired by design, this Seamaster is ready for anything SPECTRA can throw at Craig. 

Models in pristine condition can fetch prices in the high-five figures.

Omega Seamaster Diver 300M 007 Edition

Picture: https://drive.google.com/file/d/1Zf5d_eRTt34ZWtL5x7bH4P0Gp50jkEI3/view?usp=sharing

Finally, we come to 007’s latest watch, an Omega designed with the help of Daniel Craig. The 007 Edition of the Seamaster Diver wears a brown tropical aluminium bezel ring and dial over a titanium case and mesh bracelet (or a NATO strap).

Powered by the co-axial master chronometer 8806, the subdued tones and feather-weight materials speak to wearability, function, and rugged dependability, without sacrificing the aesthetics that draw the eye to the Seamaster.

No Time to Die is probably not the end of Bond, or his love for Omega watches, and if you can’t live without this 007 memento – or its legendary cool – it’s available from the manufacturer for just $10,600 (with the bracelet).

Conclusion

From Dr. No’s Gruen Precision 510 to Skyfall’s Aqua Terra, Bond captured the essence of manly style with a sophistication that’s never stodgy. Braced for action, but charmingly refined and elegant, 007’s wrist has showcased more than a few horological treasures.

Among these iconic timepieces, you’re sure to find a few that capture your imagination and enhance your sense of style.