Category: News

We all love watches for different reasons. For me, they’re a form of self-expression, whether it’s a chunky gold case to dial up the luxury, a bold-colored face to keep things playful, or a complex complication just to show off my horological know-how. But at their core, watches are really about one thing: time.

Time is what they were made for, and for most people, that’s still why they wear them. So, it makes sense that a watch should tell the time well. That’s why precision is important.

Precision is all about how accurately a watch keeps time, and while quartz movements often take the crown for accuracy, today’s mechanical movements are getting impressively close.

In this blog, I’m going to be looking into what makes a watch precise, the certifications that prove it, and a few ultra-accurate mechanical timepieces worth putting on your wishlist.

What Does Precision Mean in Watches?

When we talk about precision in regards to watches, we’re really talking about how consistently a watch keeps time. We rarely check the time hoping It’ll be roughly right, we want it to be spot on, day in and day out. 

A precise watch won’t suddenly decide to run two minutes fast one day and three minutes slow the next. Instead, it holds a steady rhythm, ticking in near-perfect harmony with the actual passage of time.

Precision is often confused with accuracy, but they’re slightly different. Think of it this way: accuracy is how close a watch is to the actual time, while precision is how consistent it is in keeping that time over a period.

You can have a watch that’s always five seconds fast(which is inaccurate but precise or one that fluctuates wildly from day to day – which is neither accurate nor precise!

Whether you’re relying on your timepiece to catch a train or just appreciate the engineering behind it, precision is what makes your watch dependable.

Why is Precision in Watchmaking Important?

Okay, so I know some of us wear watches purely for the flex. Others for the nostalgia, craftsmanship, or just because they look really, really good.

But ultimately, let’s not forget that a watch’s main job is to tell the time. And if it can’t do that reliably, then it’s not even close to being fancy wrist candy, no matter how cool it might look.

Precision matters because time matters. Whether you’re making a business meeting, catching a flight, or trying to impress a date with your punctuality, a precise watch keeps your life on track. It also reflects the quality of engineering behind the watch.

A precise mechanical movement is a mark of skill, patience, and centuries of horological tradition brought to life in a tiny case on your wrist.

Plus, for collectors and enthusiasts, knowing your timepiece can hold its own when it comes to precision is part of satisfaction. It’s the difference between a watch that’s just “nice” and one that’s seriously impressive.

Different Certifications to Prove Accuracy in Watches

If precision is important to you, and it should be, there are a few key stamps of approval to look out for. These are the gold standards for measuring how accurate and reliable a watch really is.

COSC – Contrôle Officiel Suisse des Chronomètres

The main, most commonly seen stamp for precision is COSC. It stands for Contrôle Officiel Suisse des Chronomètres, or the Official Swiss Chronometer Testing Institute.

If your watch movement is COSC-certified, it means it’s been tested over 15 days in five different positions and at three temperatures (from a chilly 8°C to a toasty 38°C).

To pass, it has to stay within an average daily deviation of -4 to +6 seconds per day which exceeds most standard Swiss- made mechanical movements that aren’t chronometer-certified.

Many brands like Omega, Longines and Breitling sent their movements to be certified by COSC. But as always, Rolex goes even further…

Rolex Superlative Chronometer

Never one to settle for “good enough,” Rolex takes their COSC-certified movements and puts them through a second round of in-house testing.

This is where their “Superlative Chronometer” standard comes in. Once the movement is cased, it’s tested again to a much stricter tolerance of just -2/+2 seconds per day.

Rolex also checks for water resistance, power reserve, and self-winding efficiency. Every Rolex that passes gets the iconic green seal and the dial inscription “Superlative Chronometer Officially Certified.” It’s a pretty good flex and one of the many reasons Rolex is known as the king of watchmaking

METAS – Master Chronometer Certification

Next up, we have METAS, introduced by the Swiss Federal Institute of Metrology and championed by Omega. To even apply for METAS testing, a watch must already be COSC-certified.

Then it goes through an additional battery of tests that check for anti-magnetic resistance (up to a whopping 15,000 gauss), water resistance, power reserve, and of course, precision.

A METAS-certified watch must maintain a daily deviation of 0 to +5 seconds per day under real-life conditions, including tests in different positions and with varying power reserves. It’s the total package and one of the most robust accuracy certifications in the business.

Geneva Seal – Poinçon de Genève

A precision certification with a fancy name, the Geneva Seal or Poinçon de Genève isn’t just about timing but also heritage and craftsmanship.

Only watches made entirely in the Canton of Geneva can qualify, and they must meet strict standards in both performance and movement finishing. Just some of the necessary finishing includes bevelled edges, polished screws, and an all-around haute horlogerie vibe.

Only a few elite brands like Vacheron Constantin, Roger Dubuis, and Cartier go for this certification. It’s less about raw precision, though that’s still part of it, and more about showcasing the pinnacle of traditional watchmaking art. But rest assured, if it’s got the Geneva Seal, you’re looking at one seriously fine timepiece.

5 Precise Mechanical Watches Worth Exploring

Now that we’ve gone deep into what precision means, why it matters, and how to spot it via certifications, it’s time to highlight a few mechanical masterpieces that truly deliver on the promise of accuracy. These are timepieces that not only look the part but back it up with serious technical pedigree.

Grand Seiko Spring Drive

If you’re after a watch that blends the soul of mechanical watchmaking with the exactness of quartz, Grand Seiko’s Spring Drive is in a league of its own.

The Japanese watchmaker’s Spring Drive movement is powered by a traditional mainspring, just like any other mechanical watch but instead of an escapement ticking away, it uses something called the Tri-Synchro Regulator, a genius bit of tech that regulates the energy using electromagnetic force and a quartz crystal.

The result is an insanely smooth sweeping seconds and a mind-blowing accuracy of +/-1 second per day or +/- 15 seconds per month. That’s quartz-level precision in a fully mechanical-looking watch.

Movements like the 9R65 or the higher-end 9RA2 show Grand Seiko’s obsessive attention to detail, both in engineering and finishing.

You can find these movements in a range of Grand Seiko watches but their Snowflake family will forever be a personal favourite of mine – and many other watch collectors it seems. These models have stunning textured dials inspired by the crispness of freshly fallen snow.

Zenith El Primero

First introduced in 1969, the Zenith El Primero was made to stand out against an industry full of chronographs, becoming the first automatic chronograph movement to operate at 36,000 vibrations per hour (5Hz).

That high beat rate allows the movement to measure time down to 1/10th of a second which is perfect for those who appreciate technical finesse and a little historical significance.

Still used and refined today, the El Primero powers a range of Zenith watches, from the Chronomaster Original to the futuristic Defy El Primero 21. In the latter, Zenith went full mad-scientist, introducing a movement with two escapements, one for timekeeping at 36,000 vph and another that beats at an insane 360,000 vph (50Hz) to track time to 1/100th of a second.

Most El Primero movements are COSC-certified, and their high-frequency performance means they can maintain excellent accuracy over longer periods, even as the mainspring winds down.

Rolex Submariner

No list of precise mechanical watches is complete without a Rolex, and if we’re being honest, the Submariner is probably the most iconic of them all. Rugged, timeless, and surgically accurate, it’s the tool watch that does it all.

Every modern Submariner houses Rolex’s Superlative Chronometer-certified movement, which means it passes COSC testing and then undergoes even stricter in-house testing to achieve a deviation of just −2 to +2 seconds per day. That’s Rolex’s benchmark and it’s stamped right on the dial so you’ll never forget it.

Under the hood, you’ll find the Calibre 3230 or 3235 in the date version, featuring a paramagnetic blue Parachrom hairspring, a Chronergy escapement for better efficiency, and a 70-hour power reserve. It’s built like a tank but refined like a Swiss watch should be.

Omega Speedmaster Moonwatch

You’ve probably heard of the Omega Speedmaster before, because it might be one of the most famous timepieces in the world. It’s the watch that went to the moon on the wrist of Buzz Aldrin and Neil Armstrong during the Apollo 11 mission.

But while the historical cool factor is off the charts, Omega hasn’t rested on its lunar laurels and has updated today’s modern Speedmasters with some advanced and highly precise tech.

Today, most Omega Speedmasters are powered by Co-Axial Master Chronometers, movements like the Calibre 3861 that are METAS-certified, which means they’ve passed COSC testing and Omega’s additional 8 tests for things like anti-magnetism, precision (0 to +5 seconds per day), and power reserve under real-world conditions.

The Co-Axial escapement inside reduces friction for long-term performance, while the Master Chronometer badge gives you the peace of mind that your watch will stay on time no matter what.

Breitling Navitimer

The Breitling Navitimer is one of those watches that doesn’t just tell the time but celebrates it. Originally designed for pilots in the 1950s, its slide rule bezel is a functional relic of an era when aviators relied on their watches to make quick calculations mid-flight.

But don’t let the vintage charm fool you, because modern Navitimers are anything but old-fashioned when it comes to precision.

Every single Breitling watch, including the Navitimer, is COSC-certified, which is a pretty bold flex in itself. You’re guaranteed a deviation rate of no more than -4 to +6 seconds per day.

Recent Navitimer Chronographs use the Breitling Caliber B01, an in-house automatic chronograph movement with a column-wheel and vertical clutch for ultra-smooth operation. It boasts a 70-hour power reserve and robust anti-shock protection which is ideal for both jet-setting and desk-flying.

Conclusion

At the end of the day, a watch can be many things: a style statement, a conversation starter, a sentimental keepsake, but it should always do one thing really well and that’s tell the time. That’s where precision matters.

Not just for bragging rights, but because there’s something genuinely satisfying about knowing your watch is running exactly as it should. So there’s no guessing, just effortless, reliable performance.

And honestly, once you’ve owned a truly precise watch, it’s hard to go back. It becomes the one you reach for when you actually need to be on time. It earns your trust and it feels pretty great knowing the thing on your wrist is legitimately good at what it does.

You don’t need a drawer full of them, just one that gets it right. One that proves great design and great performance don’t have to be separate things. We all deserve at least one watch like that in our collection.

Alongside the classic date window and ever-popular chronograph, the GMT complication is one of the most common features in modern watchmaking. But let’s be honest, if you’re new to watches, the term “GMT” might sound more like something from a flight schedule than a function to have on your wrist.

So, what is a GMT watch, really? Why do watchmakers keep putting them out? And do you actually need one?

This guide is for anyone who’s ever looked at a fourth hand on a dial and thought, “Cool… but what does that do?” We’ll break down the concept, explain how GMT watches work, how to set them, and whether or not they’re right for you.

You’ll leave knowing exactly what a GMT is and how to read one, and maybe – just maybe – tempt you into adding this cool complication into your own watch collection.

What is a GMT Watch?

A GMT watch is designed to display multiple time zones at once. Sometimes it displays two, but in other cases it can show three all at once. The “GMT” stands for Greenwich Mean Time, the time at the Royal Observatory in Greenwich, London, which once served as the baseline for all global time zones.

These watches usually have an extra hand, often arrow-tipped and brightly colored so that it stands out against the rest of the hardware, that completes one full rotation every 24 hours.

This hand points to a second time zone, which is read either off a 24-hour scale on the dial or, more commonly, on a rotating 24-hour bezel. That means you can track your local time with the standard hour and minute hands, while simultaneously keeping an eye on the time in another part of the world.

What began as a tool for pilots flying long-haul routes has become a favorite among frequent flyers, business professionals, and anyone who wants to stay connected across time zones.

How Do GMT Watches Work?

At the heart of a GMT watch is that distinctive 24-hour hand. Unlike the standard hour hand that circles the dial twice a day, the GMT hand takes 24 hours to make a full loop. This hand references a 24-hour scale, which can either be printed directly on the dial or located on a rotating bezel.

Most GMT watches allow you to set this hand independently from the main hour and minute hands. That means you can set the GMT hand to your home time while adjusting the regular hands to local time when you travel, or vice versa, depending on how you prefer to use it.

Some models also feature a rotating bezel, which you can twist to reflect a third time zone. By aligning the bezel with the GMT hand, you unlock the ability to track another location which is handy for international business calls or planning travel across continents.

What’s the Difference Between an Office GMT & a True GMT?

Just to make things a little more complicated, not all GMT watches work the same way. There are actually a couple of different types out there, and over time, they’ve picked up their own nicknames.

A True GMT, also sometimes called a Flyer GMT, is geared toward travelers. In this style, the local hour hand moves independently, so when you land in a new time zone, you can adjust your local time without touching the GMT hand. It’s a seamless way to hop across borders without losing track of your home base.

An Office GMT, or Caller GMT, is better suited to people who don’t travel as much but want to keep an eye on another time zone. In this version, it’s the GMT hand that you can set independently. This one is perfect for scheduling calls or checking in with someone in another part of the world.

Neither is better or worse; they’re just built for different needs. One helps you change time zones on the fly while the other helps you stay connected to one while staying put.

How Do I Set My GMT Watch?

Setting a GMT watch can feel a little confusing at first, but once you’ve done it a couple of times, it becomes second nature. And trust us, it’s far more satisfying than fumbling with a phone and Googling “what’s the time in…” every time you need to know.

Since there are two main types of GMT watches, how you set them depends on which version you’re wearing.

Setting a True GMT

In this configuration, the local hour hand can be adjusted independently of the minute and GMT hands. To set it, you start by pulling the crown out to the second position and setting the time as usual. This will move the hour, minute, and GMT hands together. Once you’ve done that, push the crown back to the first position.

From there, turning the crown will “jump” the local hour hand forward or backward in one-hour increments, without affecting the other hands. This makes it incredibly convenient when crossing time zones, because your watch continues keeping precise time even as you update the local hour hand to reflect your new location. The 24-hour GMT hand will instead stay locked on your chosen reference time, usually your home time, so you always have that second zone visible at a glance.

Some Flyer GMT watches also include a rotating 24-hour bezel, which allows you to track a third time zone temporarily. You simply rotate the bezel to offset the GMT hand to another time zone without touching any of the hands.

Setting an Office GMT

An Office GMT, or Caller GMT, takes a different approach. Here, it’s the 24-hour GMT hand that can be adjusted independently, while the hour and minute hands move together. This setup is particularly useful if you’re staying put but need to monitor another time zone, like if you’re keeping track of colleagues overseas or staying in sync with family in another part of the world.

To set an Office GMT, you begin by pulling the crown to the second position and setting your local time, which moves the hour and minute hands. Then, depending on the watch, you move the crown to the first or third position to adjust the GMT hand separately. This hand is set to whatever second time zone you want to track and points to a 24-hour scale, either on the dial or on a fixed or rotating bezel.

If your watch includes a rotating bezel, you can use that to track a third time zone as well. Rotating the bezel offsets the GMT hand’s position against the 24-hour scale, giving you another quick reference point without needing to reset anything.

Who Should Choose GMT Watches?

Historically, GMT watches were typically reserved for pilots. Which makes sense, since these professionals are constantly jumping over time zones. But thankfully, the GMT complication isn’t just for aviators anymore.

If you frequently travel for work or leisure, they’re incredibly practical. Adjusting to local time while keeping an eye on your home base becomes effortless. Even if you don’t travel often, a GMT is great for staying synced with friends or family abroad, following international markets, or just indulging your inner horology nerd.

Plus, GMT watches just look cool. That extra hand and often colorful bezel add a bit of flair that many collectors love. And unlike some complications that require a master’s degree to understand, GMT functionality is surprisingly user-friendly once you grasp the basics.

Conclusion

GMT watches may have started life as tools for pilots and world travelers, but today they’re much more than that. They represent a unique mix of function and form, a practical feature wrapped in the design language of sporty elegance or tool-watch charm.

By using an additional 24-hour hand and, often, a rotating bezel, GMTs allow you to track time across the globe without losing sight of home. Whether you go with a true GMT for jet-setting or an office GMT for staying in touch across time zones, the added utility is something you’ll find yourself using more than expected.

And while your smartphone can do it all, there’s something effortlessly beautiful about glancing at your wrist and instantly knowing the hour in Florence, New York, or Geneva without the need for apps or swiping. So, if you’re tempted, we suggest not hesitating to add the GMT complication to your own watch collection. There are plenty of incredible models out there just waiting to join you on international adventures.

Bruce Wayne doesn’t wear just any watch. He’s a billionaire, a public figure, and, secretly, Gotham’s most meticulous vigilante. And so, his timepieces reflect that dual life; they’re elegant enough for black-tie events and functional enough to slip under a tactical glove.

Across decades of film and television, Bruce’s wristwear has ranged from understated classics to bold luxury statements. This is a closer look at the watches worn by Batman’s alter ego, because even the Dark Knight needs to know the time.

Rolex Day-Date Yellow Gold: Batman (1966)

The 1966 Batman series was bright, bold, and unmistakably camp, and so was Adam West’s take on Bruce Wayne. As Gotham’s most charismatic billionaire, West brought a sense of charm and style to the role that helped define a generation’s image of Batman.

Off-screen, West had a personal favorite timepiece: a yellow gold Rolex Day-Date. It wasn’t just for red carpets, he wore it constantly, and it occasionally made its way onto Bruce Wayne’s wrist on-screen.

The Rolex, with its President bracelet and classic gold dial, perfectly suited the suave, gentlemanly persona West brought to the character. In many ways, the watch became part of his signature look and an extension of the actor himself.

While the show may have leaned heavily into comic book theatrics, this particular watch was no prop. It was real, luxurious, and entirely in character for a man who lived like Bruce Wayne long after the cameras stopped rolling.

Price: Approximately $30,000

Jaeger-LeCoultre Reverso Grande Taille: Batman Forever (1995)

If there’s one watch most famously linked to Bruce Wayne, it’s the Jaeger-LeCoultre Reverso. First seen in Batman Forever (1995), the Reverso Grande Taille became an icon in Wayne’s cinematic wardrobe.

When Val Kilmer stepped into the role, he did so wearing this sleek, rectangular timepiece, an elegant, understated choice that would go on to reappear in several future Batman films.

But it wasn’t just style for style’s sake. The JLC Reverso, with its unique flip-case design, mirrored Bruce Wayne’s own double life: refined billionaire on one side, secretive vigilante on the other.

In Batman Forever, the reverse face of the watch featured an LCD screen for encrypted chats with Alfred. A watch with two faces, for a man who lives two lives, is as close to perfect symbolism as wristwear gets.

Price: Approximately $8,000

Jaeger-LeCoultre Reverso Grande Taille: Batman Begins (2005) & The Dark Knight (2008)

While the Batcave, Batsuit, and even the Batmobile were reinvented for Batman Begins and The Dark Knight, Bruce Wayne’s watch stayed consistent (at least at first). Christian Bale’s Bruce picks up right where Val Kilmer’s left off, wearing the Jaeger-LeCoultre Reverso Grande Taille.

It’s a fitting choice, being undeniably sleek, sophisticated, and subtly symbolic. With its reversible case, the Reverso suits a man living between extremes but it’s also a watch that can survive everything from boardroom deals to rooftop brawls. The Reverso delivers, originally built to endure the impact of a polo match, with a solid steel case that flips to shield the dial.

Price: Approximately $8,000

Jaeger-LeCoultre Reverso Grande Date: The Dark Knight Rises (2012)

By the time The Dark Knight Rises arrived, Bruce Wayne had changed. He was older, more haunted, and worn down by the weight of his past. But his watch still told the same story. In this final chapter of Nolan’s trilogy, Christian Bale’s Bruce Wayne upgrades to the Jaeger-LeCoultre Reverso Grande Date. While it maintains the hallmark dual-face design of the Reverso line, this version introduces a large dual-date aperture on the dial for an added touch of precision and complexity.

It’s a subtle evolution, fitting for a character trying to reconcile his fractured identity. The Art Deco styling remains elegant and timeless, just like Wayne’s public persona. But it’s the reversible case, the hidden, protective steel side, that continues to reflect his darker role as Gotham’s protector.

Price: Approximately $5,000

Breguet Tradition Tourbillon: Batman v Superman: Dawn of Justice (2016)

In Batman v Superman: Dawn of Justice, Bruce Wayne trades in restraint for presence. Played by Ben Affleck, this version of Gotham’s billionaire is older, heavier, and projecting pure power and unsurprisingly, his watch follows suit. The Breguet Tradition Tourbillon 7047PT, housed in platinum and priced around $190,000, is anything but subtle.

It’s mechanical bravado, on full display with exposed gears, a chain-and-fusée transmission, and a tourbillon regulating the movement. It’s definitely ideal for someone who wants to look every bit the billionaire industrialist while concealing a darker, more brutal truth.

Unlike the understated duality of the Jaeger-LeCoultre Reverso, the Breguet makes no attempt to hide itself. It’s precise, prestigious, and unapologetically complex. Do I think it’s a watch that will become as iconic as the JLC Reverso for Batman? No. But it suits Ben Affleck’s interpretation of the Gotham hero.

Price: Approximately $190,000

Conclusion

Across decades and different portrayals, Bruce Wayne’s watches have told a story of wealth, taste, duality, and purpose.

Whether it’s the classic charm of Adam West’s gold Rolex, the raw power of Affleck’s platinum Breguet, or the repeated elegance of the Jaeger-LeCoultre Reverso, each timepiece reflected the evolving image of Batman himself, as suave, strategic, and always balancing two identities.

But while styles change and Batmen come and go, one theme keeps ticking: duality. The watches Bruce Wayne wears often mirror his need to shift seamlessly between Gotham’s brightest ballrooms and its darkest rooftops.

And no watch captures that contrast quite like the JLC Reverso. Its reversible face is incredibly symbolic, and for that reason, of all the watches worn by Bruce Wayne over the years, the Jaeger-LeCoultre Reverso stands out as the one most influential.

The Super Bowl isn’t just the biggest football game of the year, it’s watched by millions because it’s a full-blown spectacle of sports, style, and serious wrist candy.

With celebrities, athletes, and high-rollers all showing up, it’s no surprise that some of the most jaw-dropping timepieces make their way into the spotlight.

From iced-out luxury pieces to sleek, understated classics, the Superbowl watches on display are as impressive as the halftime show.

So whether you’re here for the touchdowns or the tickers, we’ve rounded up the 20 best Superbowl watches ever spotted at the Big Game.

Tom Brady’s Jacob & Co. Caviar Tourbillon (2025)

Only Tom Brady could show up to the Super Bowl not as a player and still steal the show with what was on his wrist. Spotted at Super Bowl LVIII, the GOAT rocked the mouth-watering Jacob & Co. Caviar Tourbillon decorated with yellow sapphires.

It’s without a doubt a statement piece, and one many of us could only dream of seeing, let alone wearing, retailing for a whopping $740,000.

With a manually-wound Caliber JCBM05 movement, a one-minute flying tourbillon, and a case set with hundreds of brilliant-cut sapphires and diamonds, it’s a watch that attests to its price tag.

It’s also limited to just 18 pieces worldwide which nicely reflects the kind of rarity Brady himself represents. It’s flashy, sure, but when you’ve got seven rings, why not add a tourbillon dripping in gemstones?

RRP: $740,000

Saquon Barkley’s Jacob & Co. Astronomia Solar Zodiac (2025)

When Saquon Barkley showed up at Super Bowl LVIII in head-to-toe denim, it was his wrist and  his fit that caught our eye. The New York Giants star was sporting the Jacob & Co. Astronomia Solar Zodiac, a timepiece that feels more like wearable art than a traditional watch.

Priced at $348,000, it’s a showstopper and entirely fitting for a player known for electrifying moves and a commanding presence.

The watch features a domed sapphire crystal case housing a miniature solar system, with rotating gemstone planets, a 288-facet Jacob-cut yellow diamond as the sun, and a gold zodiac ring orbiting the dial.

Under the hood, the manually-wound Calibre JCAM19 keeps the celestial ballet in motion. At 43.4mm, it’s a substantial but elegant marvel that matches Barkley’s off-field confidence.

RRP: $348,000

Jay-Z’s Richard Mille RM66 Flying Tourbillon “Rockstar” (2025)

If there’s anyone who can turn a Super Bowl appearance into a moment of high fashion and horological envy, it’s Jay-Z. The music mogul and style icon arrived at Super Bowl 2025 with daughters Blue Ivy and Rumi, exuding effortless cool with a piece of wrist wear to match.

Spotted courtside at the Caesars Superdome, Jay-Z was wearing one of the rarest watches on the planet: the Richard Mille RM66 Flying Tourbillon “Rockstar” in Red-Orange Sapphire.

With only two pieces known to exist and a jaw-dropping price tag of $3.5 million, this watch is pure exclusivity.

The red-orange sapphire case is a first for Richard Mille, paired with a skeletonized movement and a rebellious “rock on” hand gesture at center stage.

It’s bold, unconventional, and unapologetically avant-garde, and on a night built for legends, it’s a timepiece that delivered the ultimate mic drop in watch form.Top of Form

RRP: $3.5 million

Jalen Hurt’s Patek Philippe Nautilus 5712R (2025)

Jalen Hurts arrived at Super Bowl 2025 with the kind of calm focus fans have come to expect but watch enthusiasts had something else to admire. On his wrist was the Patek Philippe Nautilus Moonphase Ref. 5712R-001, a rose gold timepiece that speaks to understated elegance and thoughtful taste.

It boasts the signature rounded octagonal case and asymmetrical dial layout, the former engineered from 18kt rose gold strapped on by a rich brown leather strap. Meanwhile, the dial proudly displayed a moonphase complication, date subdial, and power reserve indicator.

It’s a design that balances complexity and simplicity, much like Hurts’ playing style. While the stainless steel version of this model was recently retired, the 5712R remains in production and continues to hold its place as one of Patek Philippe’s most coveted Nautilus references.

RRP: $88,490

Jason Kelce’s Rolex GMT-Master II (2025)

Jason Kelce has never been flashy, which is exactly why his Rolex GMT-Master II in solid 18K yellow gold stands out, not for its opulence, but for its meaning. It turns out this watch isn’t just a statement but a personal keepsake.

After the Eagles’ historic 2018 Super Bowl victory, the team’s first in 57 years, Kelce and several teammates commissioned this piece as a tribute. The caseback features a custom engraving of a dog mask, nodding to the “underdog” energy that defined that championship run.

The GMT-Master II 116718LN is a now-discontinued model, featuring a green dial and ceramic bezel. Originally built for pilots, it’s a fitting choice for Kelce, who now navigates life post-football as a father, podcaster, and fan favourite.

For someone who’s always prioritized grit over gloss, it’s nice to see someone wear a watch to the Superbowl that’s not about status but about memory, loyalty, and legacy.

RRP: $19,500

Michael Strahan’s Rolex Daytona “Rainbow” (2025)

Michael Strahan knows how to bring presence, whether he’s on the football field, morning television, or the Super Bowl sidelines. At the 2025 game, it was the Rolex Cosmograph Daytona “Rainbow” on his wrist that drew quiet admiration.

Crafted in 18K yellow gold and fitted with the iconic Oyster bracelet, the watch features a bezel set with graduated sapphires in a full spectrum of color, paired with diamond hour markers on a sleek black dial.

Originally met with surprise when Rolex first introduced it, the Rainbow Daytona has become one of the most coveted gem-set pieces in modern watchmaking. It walks a line few watches manage being both dazzling yet sporty, bold but not loud.

For Strahan, who’s seamlessly moved from NFL dominance to daily TV screens, it feels like a fitting choice. The Daytona reflects not just his success, but his ease in navigating high-profile worlds without ever looking like he’s trying too hard.

RRP: $96,000 estimated

Serena Williams’ Audemars Piguet Code 11:59 Tourbillon Openworked (2025)

Serena Williams doesn’t miss on or off the court, and that was proven at the 2025 Super Bowl halftime show when the tennis legend made a surprise appearance wearing the Audemars Piguet Code 11.59 Tourbillon Openworked in Blue Ceramic.

This is a highly limited release with just 50 pieces worldwide and a strong signal that Serena, long-time AP ambassador, is all in on the brand’s bolder moves.

As for the design of the watch, it has a 41mm case that blends rich blue ceramic with an 18K white gold bezel and lugs. There’s also an openworked dial that reveals the hand-wound Calibre 2948 with a flying tourbillon at 6 o’clock.

With pink gold hands and a rubber-coated strap, it strikes a balance between technical prowess and modern sport-luxury.

RRP: £177,000 estimated

George Kittle’s Casio Calculator Watch (2024)

While most Super Bowl sidelines shimmer with six-figure timepieces and flying tourbillons, George Kittle went in a completely different direction at the 2024 game and honestly, we’re here for it.

The 49ers tight end showed up sporting a Casio Calculator Databank, the retro digital classic that’s more RadioShack than Rodeo Drive. And that’s exactly what made it stand out.

Wrapped in a gold-tone resin case, the Calculator watch isn’t about mechanical feats or precious metals. It’s about personality.

It’s the kind of watch you grew up punching math into during class, now elevated by pure confidence and zero pretension. In a sea of diamond bezels and skeletonized movements, Kittle’s choice felt refreshing and almost rebellious.

RRP: $90

Luke Combs’ Patek Philippe Nautilus Chronograph (2024)

At the 2024 Super Bowl, country music star Luke Combs was spotted in the stands with his wife, wearing a Patek Philippe Nautilus Chronograph 5980/1AR-001. This two-tone timepiece, combining stainless steel and 18K rose gold is a standout in the luxury sports watch category.

It features a 40.5mm case and a captivating blue gradient dial, complemented by rose gold applied hour markers with luminescent coating.

Its automatic movement, the Caliber CH 28-520 C, offers a 55-hour power reserve and powers a chronograph function with a 60-minute and 12-hour monocounter at 6 o’clock, as well as a date display at 3 o’clock.

​The Nautilus line, designed by Gérald Genta and introduced in 1976, has become an icon of luxury sports watches so feels well suited to a luxury sports event like the Superbowl.

RRP: $180,000

Lil Jon’s Rolex Day-Date (2024)

When Lil Jon takes the stage, he doesn’t do anything halfway, whether it’s his music or his choice of watch. During the 2024 Super Bowl LVIII halftime show, the rapper and producer showcased his larger-than-life personality with a statement timepiece: the Rolex Day-Date in 18ct yellow gold. This iconic watch perfectly complemented Jon’s energetic performance alongside Usher.

The Day-Date is no stranger to luxury, but Lil Jon’s version took it up a notch with its black dial and striking baguette-cut diamonds on the bezel.

Known for its presidential status and association with influential figures, the Rolex Day-Date is a symbol of success, and Jon’s bold style makes it the ideal match.

RRP: $80,000 estimated

Rihanna’s Jacob & Co. Northern Lights Red (2023)

While Lil Jon took centre stage in 2024, it was Rihanna that mastered the half time show in 2023 and as she did, she showed off the mesmerising Jacob & Co. Brilliant Skeleton Northern Lights Red. This is not your average watch but an absolute showstopper.

The 44mm stainless steel timepiece is set with a staggering 251 pavé diamonds, plus an additional 30 diamonds on the crown, so you just know it sparkled as brightly as Rihanna herself.

The piece’s red mineral crystal dial and red alligator strap perfectly matched her signature all-red Super Bowl outfit. But the real magic lies beneath the surface.

The transparent dial allows you to see the intricate skeleton movement, showcasing Jacob & Co.’s mastery in high watchmaking. Limited to just 101 pieces and with a retail price of $72,000, it’s a watch most of us female collectors will just have to keep dreaming of.

RRP: $72,000

Patrick Mahomes’ Rolex Day Date Platinum (2023)

When Patrick Mahomes steps onto the field, he’s not just wearing the Kansas City Chiefs’ success on his sleeve but he’s also wearing some serious wrist game.

For Super Bowl LVII in 2023, Mahomes made a statement with the Rolex Day-Date Platinum, a watch that quietly exudes luxury without the need for flashy braggadocio.

With a cool, ice-blue dial and set with 10 baguette-cut diamonds as hour markers, this platinum beauty is a perfect blend of understated elegance and high-end craftsmanship.

What really makes this watch stand out is the platinum construction paired with a bezel set with 40 baguette-cut diamonds.

Rolex’s long history with sports legends only adds to the prestige, and Mahomes’ choice to wear this particular reference (228396TBR) proves that he’s not just about winning on the field; he’s also got a keen eye for fine timepieces.

RRP: $100,000 estimated

Jay-Z’s Richard Mille RM47 Samurai (2023)

Jay-Z clearly has a deep appreciation for Richard Mille, and his 2023 RM47 Samurai is another standout in his enviable collection that he wore to the 2023 Super Bowl. Valued at around $1 million, this limited-edition timepiece is one of only 75 ever made.

Inspired by the story of Samurai warrior Asano Naganori, it features a tonneau-shaped case with intricate detailing, including a helmet adorned with the Asano family crest.

The watch’s armor is crafted from 3N yellow gold, hand-engraved and hand-painted for 16 hours. Equipped with a tourbillon movement and a 72-hour power reserve, the RM47 is as much a symbol of fine craftsmanship as it is a tribute to Japanese warrior culture.

RRP: $1 million

LeBron James’ Patek Philippe Nautilus Tiffany Blue (2022)

In 2022, no watch captured the cultural moment quite like the Patek Philippe Nautilus “Tiffany Blue” Ref. 5711. Limited to just 170 pieces, it instantly became the most talked-about release of the year—and a symbol of ultra-elite collecting.

So when LeBron James showed up to the Super Bowl that year wearing one, it was a perfectly timed power move.

Released to celebrate the 170th anniversary of Patek Philippe and Tiffany & Co.’s partnership, the watch originally retailed for $52,635 but now fetches millions on the resale market with one selling at auction for $6.5 million. With its instantly recognizable robin’s egg dial, the discontinued stainless steel Nautilus became a grail overnight.

RRP: $52,000

Eminem’s Rolex Datejust “Nugget” (2022)

Eminem may not have been the flashiest performer during the 2022 Super Bowl halftime show, but his wrist game quietly told a different story. The rapper wore a 36mm yellow gold Rolex Day-Date fitted with a custom yellow gold nugget bracelet.

Known for sticking to a single watch, Eminem’s loyalty to this Day-Date gives it even more weight. The nugget-style bracelet, popularized in the ’80s and ’90s, adds texture and personality to the otherwise classic Rolex silhouette.

It’s not the most extravagant piece seen that night, especially compared to his diamond-drenched peers, but that’s part of the appeal.

RRP: $25,000 estimated

Dwayne ‘The Rock’ Johnson’s Panerai Luminor Submariner Goldtech (2022)

Dwayne “The Rock” Johnson took the field at the 2022 Super Bowl with his signature bravado and a Panerai to match. While delivering his high-octane pre-game speech, watch fans were quick to spot the 44mm Panerai Luminor Submersible Goldtech OroCarbo strapped to his wrist.

Crafted from Panerai’s proprietary Goldtech, a robust alloy of gold, copper, and platinum, this watch blends luxury with action-hero ruggedness.

The deep red hue of the case, paired with a black ceramic bezel and caoutchouc rubber strap, makes for a bold yet refined wrist presence. The Rock is known for being a longtime Panerai fan and this choice proves his loyalty to the Italian-Swiss watchmaker once again.

RRP: $35,000

50 Cent’s Audemars Piguet Royal Oak (2022)

50 Cent made a dazzling entrance during the 2022 Super Bowl halftime show, hanging upside down and flexing a serious wrist game with an iced-out Audemars Piguet Royal Oak Chronograph.

The 41mm piece, crafted in 18k pink gold, was completely aftermarket set with over 70 carats of baguette-cut diamonds, earning it the nickname “The Chandelier.”

Paired with his diamond-dripping Cuban chain and signature “5” pendant, the watch was pure spectacle, matching the over-the-top energy of the performance.

It’s thought to retail around $235,000, so this really is a full-blown statement. I’m not sure I’d dare hang upside down with a watch this expensive on my wrist!

RRP: $235,000

Kevin Hart’s Audemars Piguet Royal Oak Self-Winding Chronograph

At the 2022 Super Bowl, Kevin Hart kept things classy with a refined flex: the Audemars Piguet Royal Oak Self-Winding Chronograph in rose gold.

Paired with a tan suede jacket and brown alligator strap, the watch brought effortless sophistication to the star-studded event.

This 41mm chronograph features a signature “Grande Tapisserie” patterned dial, gold applied hour-markers, and the iconic octagonal bezel secured with hexagonal screws. Inside ticks AP’s automatic calibre 4401 with flyback chronograph functionality and 70 hours of power reserve.

RRP: $100,000

Justin Bieber’s Rolex Day-Date “Jasper” Dial (2022)

In a Super Bowl packed with loud statements and even louder jewelry, Justin Bieber chose subtlety with serious pedigree. On his wrist was a Rolex Day-Date that was unlike almost anything else in the stadium, a rare 36mm reference fitted with a jasper hardstone dial.

Far from your typical gem-set Rolex, this watch is part of a quietly legendary run of “special dials” offered to select retailers during the 1980s. The jasper dial, rich in natural texture and color, features no hour markers, a design decision made to preserve the integrity of the brittle stone.

Crafted in 18k yellow gold and powered by Rolex’s calibre 3055 automatic movement, it’s a connoisseur’s piece through and through.

RRP: $52,500 estimated

Ellen DeGeneres’ Patek Philippe Nautilus Ref. 5711R (2022)

Finally, Ellen DeGeneres proved at the 2022 Super Bowl that she’s no stranger to horological heavyweights either. On the day, she was spotted wearing the Patek Philippe Nautilus Ref. 5711R in rose gold.

The 5711R houses Patek’s automatic calibre 324 S C, a beautifully finished movement visible through the sapphire case back, boasting a Gyromax balance and a 45-hour power reserve.

But the real magic lies in the exterior: the case and integrated bracelet showcase a masterclass in finishing, with brushed and polished surfaces playing with the light from every angle.

With its sleek design and understated elegance, the 5711R is proof that Ellen’s taste in watches is as sharp as her wit. Watching from the stands alongside her wife, Portia de Rossi (who wore a vintage GMT Master), Ellen once again reminded us she’s one of Hollywood’s true watch connoisseurs.

RRP: $150,000 estimated

Conclusion

In many ways, the Super Bowl is the ultimate stage, not just for football, but for fashion, flexing, and fantasy-level watches. From ultra-rare Richard Milles to iced-out Rolexes and galaxy-themed Jacob & Co. creations, these timepieces let us live out our wildest horological dreams through the TV screen.

It’s fun to marvel at what the rich and famous have access to, and for watch lovers, it’s a reminder that the Super Bowl isn’t just about touchdowns but tourbillons, too.

Whether you’re here for the game, the halftime show, or the wristwear, the Big Game never disappoints when it comes to seriously exclusive and undeniably expensive timepieces.