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Watchmaking is an industry that’s never stood still. You can look back just a decade or all the way to the early 1800’s when wristwatches were first created and list hundreds of ways the industry has chopped and changed.

Case shapes are no longer just round, dials don’t just show the time and movements are more accurate than ever.

In the same way, dial colours are always being experimented with. And rightly so, because I don’t know about you, but I want a watch that feels as much like a personal style statement as it does a piece of precision engineering.

And one colour that’s undeniably bold and different, and recently becoming more prevalent, is the red dial.

Why Are Red Dial Watches Becoming So Popular?

For a long time, most watches were paired with dials of black, white or silver. It makes sense I suppose; these conservative, easy-to-wear colours are easier for brands to move.

It’s probably also the same reason black, white and silver cars are the most commonly seen on the roads. They’re classic colours and they’re not going anywhere anytime soon.

But there’s been a notable shift over the past few years as brighter, more exciting dial colours have been introduced. I’d argue it all began in 2019 when green dials became a hot commodity.

That year, you couldn’t walk down the carpeted walkways of Baselworld (RIP) without having a green dial in your line of sight. It was also this year we began to see the rise of bronze watches, a case material that goes all too well with green in my opinion.

A couple of years later, the auction of a particular Patek Philippe watch admitted another bright dial colour into the masses. The Patek Philippe 5711 Nautilus Ref. 5711/1A-01 watch was put on the auction block back in 2021, a watch co-signed by Tiffany & Co with a bold turquoise blue dial.

It sold for a whopping $6.5 million and in turn inspired a whole heap of watchmakers to create their own version of the “Tiffany blue” display.

Now don’t get me wrong, it’s clear that colours like turquoise and green are still very much prominent. In fact, you couldn’t throw a stone at last year’s 2024 LVMH event without hitting a green-dialled watch. This alone proves green has no intention of leaving watchmaker’s palettes just yet.

That said, there are other dial shades that are slowly but surely becoming more apparent and one making itself known is red.

This time two years ago, there were very few, if any, red dialled-watches to be found but for whatever reason, shades of ruby, burgundy and scarlet are taking over. And so, here are some of the red-dialled watches we’ve spotted recently…

The Best Red Dial Watches

With red dials gaining momentum, more watchmakers are stepping up to meet the demand across styles, sizes, and price points. Here are some of the most compelling options available right now.

Grand Seiko ‘Sunrise at Mount Iwate’ SBGH345

Grand Seiko’s 44GS model has changed very little since its original launch in 1967 and for good reason, offering core specs like its 40mm wide 904L ever-brilliant steel case with Zaratsu polished finishing, sapphire crystal glass and the Caliber 9S85 hi-beat automatic winding movement running at a frequency of 36,000vph.

One of their latest models, found under reference SBGH345, stands out for its new deep red dial colour inspired by the sunrise as seen by the mountain next to the Grand Seiko Shizukuishi studio.

The ruby hue is textured with the Japanese watchmaker’s Mt. Iwate pattern which cleverly mimics the ridged contours of the mountain.

Price starts from $6,900

Chopard Alpine Eagle Sunburnt Limited Edition

One launched exclusively for the Australian market, the Chopard Alpine Eagle “Sunburnt Red” model feels appropriately named for its deep red dial and target audience. This is one of the coolest red-dialled watches of late in my opinion, created in collaboration with artist Shaun Daniel Allen (Shal).

The case back and the watch box features the artist’s signature wavy lines that resemble coursing rivers while the dial itself is inspired by the iris of an eagle’s eye.

The rest of the watch’s features are as expected; there’s a 41mm Lucent Steel case, a 100 metre water resistance and the brand’s in-house, chronometer-certified 01.01 C automatic movement.

Price starts from $27,500 (AUSD)

Casio MTP-B145D-4A2VEF

A red-dialled watch for those not wanting to spend more than dinner out on their next timepiece, the Casio MTP-B145D-4A2VEF delivers the Japanese watchmaker’s popular quartz-powered stainless steel sports watch with a cherry red display for.

It’s a super simple analogue timepiece with neobrite hands, a 35mm wide barrel-shaped steel case and a five-row link metal bracelet. Plus, it’s tested for water resistance up to 50 metres.

This is actually a red-dialled watch I own myself, and because of its undeniably brilliant and unconventional dial, it’s one I get asked about a lot.

It punches way above its price tag in terms of presence, and while it’s not packed with features, it nails the basics with charm and clarity. It’s proof that you don’t need to spend big to stand out.

Price starts from $89

NOMOS Club Campus Non-Stop Red

NOMOS Glashütte has never been one to shy away from vivid dial colours, especially within their entry-level Club Campus collection, so unsurprisingly, it’s a collection the German watchmaker has also added a red dial to.

This is an undeniably youthful and contemporary watch made even more so by its bright candy apple red dial.

The display delivers the Club’s inverted California layout with Arabic numerals on the top half and Roman numerals down below, surrounded by a polished steel case with a diameter of 36mm or 38.5mm.

On display through the back is the in-house Alpha manual winding movement with a nice, healthy power reserve of 43 hours.

Prices start from $1,500

Fears Redcliff 39.5 Date

Next, we have the Fears Redcliff Date collection, a series of classic metal sports watches with rather conventional dial colours – minus one.

Alongside a deep green, black and silver dial, a more irregular cherry red display is included dressed in diamond-cut hands and an index at 12 o’clock inspired by the towers of the Clifton Suspension Bridge in Bristol.

The launch of the Redcliff makes perfect sense for Fears; it revives a quartz model originally discontinued in 2020 and becomes the only round watch in their portfolio with a 39.5mm width, 150 metre water resistant rating and an updated La Joux-Perret G100 automatic movement within.

Price starts from $3,960

Seiko Presage Cocktail Time SRPE41

More of a classic red dial than a bright pop of colour, the Seiko Presage SRPE41 offers a rich, scarlet hue inspired by the Negroni cocktail, a nod to inspirations behind the infamous Cocktail Time collection.

This range pays tribute to Japan’s cocktail culture, specifically the elegant Skybar in Tokyo, pairing dressy aesthetics with solid mechanical specs.

The SRPE41 pairs its textured red dial with vintage-style markers and a box-shaped Hardlex crystal for a touch of retro charm.

The 38.5mm stainless steel case is a comfortable mid-size, with a slim 11.8mm profile while inside, it runs on Seiko’s reliable automatic Calibre 4R35 with 41 hours of power reserve. Completing its elegant appearance is a black leather strap with a three-fold clasp.

Price starts from $425

Mühle Glashütte Panova Rot

A little more utilitarian than some others on this list, the Mühle Glashütte Panova Rot still manages to pack plenty of personality into its simple, well-built frame.

The standout here is that finely textured red dial, one finished in a deep ruby tone with a sunburst finish that shifts in the light.

The case is fully brushed stainless steel with a tidy 40mm width, sapphire crystal, and 100 metres of water resistance.

Inside ticks a modified Sellita SW200-1 automatic movement, regulated in six positions and fitted with Mühle’s own shock-resistant “woodpecker neck” regulator.

Price starts from $1,199

Ball Engineer III Marvelight Chronometer

Another with a rich deep red dial, the Ball Engineer III Marvelight Chronometer adds impact with a stunning gradient effect inclusive of black around the outer edge gradually revealing a brighter ruby tone towards the centre.

It’s a dramatic look that plays beautifully with light, backed by Ball’s signature micro gas tubes for exceptional legibility in the dark.

The 40mm stainless steel case is polished throughout, giving it a dressier edge than most tool watches, while the stainless steel bracelet combines brushed “H” links with polished centre sections.

Despite its refined appearance, this is a serious piece of kit boasting 100 metres of water resistance, anti-magnetic protection up to 80,000 A/m, and COSC-certified accuracy from the Ball RR1103-C automatic movement.

Price starts from $2,349

Oris Big Crown Pointer Date Red

This is one of my favourite all-time Oris models because it nails that vintage pilot watch aesthetic with its cathedral hands, oversized crown and fluted bezel. It does it without feeling forced or costume-y. And what makes this particular reference even more special is the deep cherry red dial.

Officially called “oxblood,” the shade leans more brownish-red than burgundy, and it elevates the whole design beautifully.

Placed on top of the red display are oversized numerals treated with beige Super-LumiNova, and the red-tipped pointer hand which sweeps cleanly around the outer date ring.

The 40mm stainless steel case is brushed and polished in all the right places and houses Oris’s Calibre 754 with the signature red rotor is made visible through the back. This model is also available in bronze, which again works really well with the warmth of the oxblood dial.

Price starts from $2,100

Seiko Prospex Speedtimer Solar Chronograph SSC927

 Red and black have always been a winning combination, not just in the casino but on the wrist too, proved by the Seiko Prospex Speedtimer Solar Chronograph SC927, a U.S. special edition that combines a bold red sunray dial with black chronograph subdials for a high-contrast, motorsport-inspired look.

This watch nods to Seiko’s iconic 1969 Speedtimer, one of the world’s first automatic chronographs, but updates the formula with a modern solar-powered movement.

The chronograph times up to 60 minutes in 1/5-second increments and pairs with split time functionality, a 24-hour indicator, power reserve, and date display round out the features.It’s housed in a 39mm stainless steel case with a curved sapphire crystal, black tachymeter bezel and 100m water resistance.

Price starts from $725

Accutron Astronaut 26B206

This is a watch not just with a red dial, but a red bezel too and it wears both boldly. The Accutron Astronaut 26B206 revives the iconic 1968 model with a vibrant, modern twist, delivering serious retro-GMT style with a deep red sunray dial and a matching red-and-silver 24-hour day night bezel.

The stainless steel case measures 41mm across with a thickness of 14.75mm and offers 100 metres of water resistance. Inside is the automatic Caliber 9058 GMT movement, beating at 28,800vph with a solid 50-hour power reserve.

The watch is also anti-magnetic up to 16,000 A/m, equipped with silver-tone luminous markers on the display and secures by a stainless steel “bullet” bracelet for another layer of vintage-cool flair.

Price starts from $2,200

Oris Rectangular Bordeaux

Art Deco design and deep red tones go hand in hand, and the Oris Rectangular Bordeaux proves why. This vintage-inspired timepiece brings 1930s glamour to the wrist with a rich Bordeaux dial and sharp rectangular case measuring 25.5mm by 30mm.

White printed numerals and a stepped railway track echo the Art Deco era, while sword-shaped Super-LumiNova hands ensure legibility.

Inside ticks the Oris Calibre 561 automatic winding movement with a 38-hour power reserve and 28,800bph frequency. A mineral glass exhibition caseback reveals the movement and signature red rotor.

Finished with a matching red leather strap and pin buckle, this unisex piece is a striking departure from Oris’s usual sporty offerings.

Price starts from $2,300

Longines Legend Diver Red

Few watches blend vintage flair and bold color like the Longines Legend Diver Red. Available in 36mm, it revives the 1959 Super Compressor dive watch with its distinctive twin-crown design, one to set the time, the other to adjust the internal rotating bezel.

What sets this version apart though, is of course, its deep burgundy fumé dial, fading from black at the edge to rich red at the center.

Despite its vivid look, the watch maintains full tool-watch credentials with 300 meters of water resistance and a durable, modern automatic movement. The model uses the Longines L592.5 with a 45-hour power reserve and a silicon balance spring for added reliability.

Prices start from $2,500

Tudor Black Bay 58 Burgundy

One of my personal favourite releases from Watches & Wonders this year was a red-dialled watch from Swiss watchmaker Tudor.

The Black Bay 58 Burgundy retains its 39mm proportions and vintage-inspired aesthetic but introduces a sunburst burgundy dial and matching bezel, both nodding to an unreleased 1990s Tudor Submariner prototype.

Beyond the rich color scheme, the watch features the METAS-certified MT5400-U movement which offers Master Chronometer precision, anti-magnetic resistance up to 15,000 gauss, and a 65-hour power reserve.

It also has a redesigned case that is thinner at 11.7mm, along with a sleeker crown and improved bezel knurling. It’s clear Tudor is shifting towards a broader appeal while still keeping dedicated collectors in mind with this one.

Prices start from $4,275

Omega Seamaster Aqua Terra Shades

Last but definitely not least, we have the Omega Seamaster Aqua Terra Shades in Terracotta. This is a model that brings a vibrant energy to Omega’s maritime-inspired collection.

At 38mm, it strikes an ideal balance between everyday wearability and elegant wrist presence and features a lacquered sun-brushed dial finished in a radiant terracotta tone.

Encased in fully polished stainless steel, the case features a wave-edged motif on the back, linking it subtly to Omega’s nautical roots and inside is the Co-Axial Master Chronometer calibre 8800, METAS-certified for precision, magnetic resistance, and reliability.

The movement operates within a tight tolerance of 0 to +5 seconds per day, offering both beauty and substance beneath the bright, unconventional dial.

Prices start from $7,000

Conclusion

So there you have it; plenty of red-dialled watches to keep your collection fun, fresh and exciting. It’s clear these tomato-faced timepieces have gone from rare oddities to staples in the world of horology, and it’s easy to see why.

They offer a bold twist on tradition and use expressive colour so you can make a statement and share your own personality with the world.

As more brands embrace vibrant palettes, red has emerged as one of the most striking choices, and as proven, there’s no shortage of models to choose from. Whether you’re after something refined and luxurious or budget-friendly and fun, there’s a red dial watch to suit every taste and price point.

For those who aren’t familiar with it, an integrated bracelet watch offers a seamless look between the case and the bracelet itself. Traditionally, regular movements would show a gap in this space, but not when it comes to the best integrated bracelet watches.

I always find it important to highlight that it’s more than just aesthetics here, as it can help significantly with comfort as well. Delivering a more balanced and ergonomic fit without losing traditional flair and engineering, they’re a fan favorite for many enthusiasts.

For me, I see a best of both worlds situation. I’m not a huge fan of that traditional gap, but I want to retain many traditional components.

Overall, I find it to be a lot more comfortable for long-term wear. This article highlights the nine best integrated bracelet watches that go beyond aesthetics alone.

Integrated vs. Traditional Watches: What’s the Difference?

As stated earlier, you get a much more seamless look with the integrated bracelet. It’s equally helpful to understand the nuances that make traditional designs different in comparison, so you know what you’re looking at.

Traditional bracelets are known to leave a visible gap or a bulkier look in general. Not to mention the lugs are clearly visible, which some people appreciate for their more mechanical nature. Once again, it isn’t all about aesthetics though, as the integrated option is known for better weight distribution.

While this may not be a decision-maker for you, I can say it is for someone like me. I can’t stand the feeling of a case’s weight showing the gaps in my bracelet. I find it distracting, and the integrated design pretty much eliminates this quirk. 

If you’re one to appreciate a more secure fit around every angle of the wrist, then an integrated bracelet may be the better option for you. It isn’t about which design is better than the other, but which aligns closer with your own preferences.

Best Integrated Bracelet Watches

The various watches mentioned below stem from my own hands-on experience. This isn’t to say there aren’t tons of great options on the market. At the same time, the models highlighted below would be a go-to choice for me in a heartbeat.

While a lot of this comes down to personal preferences, it also considers unique mechanical and aesthetic aspects.

From the watch model itself to the unique design qualities with integrated bracelets, there’s a lot of value to appreciate. However, you can’t get an accurate look at the whole picture without diving into the details.

1. Audemars Piguet Royal Oak Perpetual Calendar John Mayer Edition (ref. 26574BC.OO.1220BC.02)

With only 200 pieces on the market, you can only assume why this particular model would be so popular. Built with an integrated bracelet, I have to say it really adds to the whole look of the watch. Anyone can see that it delivers a sleek aesthetic, but I’m more interested in what’s happening on the inside.

It’s working with a Calibre 5134 perpetual calendar movement. On top of that, you get a beautiful “Crystal Sky” blue, stemming from the collaboration with John Mayer.

I think what I like about this watch is how well it can blend in with everyday outfits. The 18-carat white gold definitely helps it stand out a bit, which is found in both the 41mm case and the integrated bracelet.

Glareproof sapphire crystal is found on the case back, which is honestly the best view, in my opinion. Here, you can see a lot of the inner layers and the craftsmanship that went into them. It does have a pretty mechanical look to it, but the integrated bracelet helps it all look pretty seamless.

If you’re looking to grab one for yourself, it’ll set you back $180,700.

2. Girard-Perregaux Laureato 38mm (ref. 81005-11-3154-1C)

A little bit smaller with a 38mm stainless steel case, I would say the Girard Perregaux Laureato is more my style. You get that seamless look from the integrated band, and I honestly can’t deny the color choice for the dial.

The sunray copper color is bold and the perfect shade at that. I feel if it were any darker or lighter, it wouldn’t be as impactful with the surrounding steel.

Nevertheless, it’s only 10mm thick, with a sapphire crystal case back and a sizable 100m water resistance. This isn’t a diver’s watch by any means, but you won’t have to worry about it when swimming or in the shower.

Moving forward, you get the reliability of their in-house self-winding Calibre GP03300. To avoid any doubt, this provides hours, minutes, seconds, and date functionality. One of my personal favorite parts to look for is the 27 jewels and pink gold oscillating weight.

If you have read any of my other write-ups, you’ll know I have a thing for exhibition casebacks. Aside from being a big selling point for me, I feel it makes the cost all the more worthwhile, especially being able to easily see inside. 

A little more on the affordable side, you can find the Girard Perregaux Laureato retailed for $14,900.

3. IWC Ingenieur Automatic 40 (ref. IW328907)

Taking inspiration from the 1970s Gérald Genta design, the Ingenieur Automatic 40 blends simplicity with the wow factor. You get the ergonomic styling of the integrated bracelet, and this honestly brings the whole image together. With a cohesive look from every angle, the bold dial pops out even more.

At first glance, my eyes were fixated on having a close-up of the deep blue dial. Not only is the color a beautiful contrast to the steel, but it’s crafted with a contrasting grid-like texture as well. This may not sound like much, but up close, it’s easily one of the most beautiful parts of the watch.

While the bracelet comes in an integrated form, it’s built with the classic look of an H-link style. I also feel like you get the perfect blend of satin and polished finishing that complements different angles. 

You won’t have to go broke for this watch either, as the IWC Ingenieur Automatic 40 retails at $12,300.

4. Parmigiani Fleurier Tonda PF Micro-Rotor (ref. pfc914-1020021-100182-EN)

Delivering the middle ground of elegance and minimalism, I’d advise any watch lover to get familiar with the Tonda PF Micro-Rotor. More specifically, the no-date variety speaks volumes about the phrase ‘less is more.’

There’s no date window for this watch, giving you only what you need while allowing the visuals to truly shine with less obstruction.

I’d also like to point out that this approach to a refined and pure look is a core part of the design philosophy of the brand. It’s a 40mm case, and it’s only 7.8mm thick for a relatively flat look.

In the same vein, many of the intricacies in the polishing help give the watch a more dimensional look. The watch is also powered by the in-house PF703 micro-rotor movement. This promises a 48-hour power reserve, a 3Hz frequency, and 176 individual components. 

The current retail price for the Tonda PF Micro-Roto no-date is $25,700.

5. Tissot PRX Powermatic 80 Carbon 40mm (ref. T137.907.97.201.00)

Don’t let the design choices for this watch fool you, as it’s just as high quality as the rest in the Tissot PRX collection. With this particular model, it stands out due to its carbon-inspired design and rubber strap. Among these unique elements, you’re still getting that integrated bracelet seamlessness.

Even if rubber isn’t really your style, that doesn’t mean the components of this watch aren’t high-end. The case itself is 40.5mm and secured with a scratch-resistant sapphire crystal. It’s the comfort and flexibility of the strap that makes this watch so comfortable.

Although the tone of the watch is rather dark, you’ll always be able to read it thanks to the Super-LumiNova on the hands and dial markers.

Water-resistant, durable, and doesn’t cut corners on internal components, this Tissot PRX is an easy buy for me. Powered by a Swiss automatic movement with the benefit of an open caseback, there’s plenty to love about this unique design from Tissot.

The price is pretty reasonable as well, sitting at $1,050.

6. Chopard Alpine Eagle 41 (ref. 298600-3001)

This watch from Chopard finds its inspiration in the original St. Mortiz watch from 1980. Starting from the sport-chic style with several modern contributions, they’ve done well in combining the old and the new. As expected for this list, it comes with an integrated band for seamless wear.

Something I found interesting here is that the watch is made from Lucent Steel, which is proprietary to the Chopard brand. The dial is gorgeous, to say the least, but what stood out to me was the story behind the dial’s texture. It’s meant to emulate the texture of an eagle’s iris.

Regarding the watch movement, this is powered by the COSC-certified Chopard 01.01-C automatic movement. This includes 207 individual parts and a 60-hour power reserve. The case itself is 41mm, which is a bit big for me, but it offers a bolder look for those who can appreciate it.

Overall, it’s a beautiful timepiece that’ll last, and you can find it being retailed at $15,500.

7. Christopher Ward The Twelve 38mm (ref. C12-38ADA1-S00W0-B0)

I would say the sport-chic inspiration isn’t the greatest design for me, but I can still appreciate its beauty. At the same time, there are many other angles to its design that make this a non-issue. I’m a personal fan of the 38mm choice for the case, as well as the comfort brought by the tapered integrated band.

The movement is Swiss-made, and while this isn’t a bad thing, it’s important to know it isn’t an in-house addition.

That’s a personal quirk for me, but that doesn’t mean the Sellita SW200-1 automatic movement isn’t more than effective. It’s also gorgeous, with pristine engineering, 26 jewels, and a modest 38-hour power reserve.

You can easily appreciate the exhibition caseback with all of the beauty inside. Some people might not like the exposed screws, but I feel this adds to the watch’s mechanical styling.

Personal preferences aside, you can’t argue with the price point on this one. The Twelve from Christopher Ward sits at a modest $1,225.

8. Nivada Grenchen F77 Automatic (ref. 68035A77)

A minimalist take on the original F77, this model comes with some modern additions. You get a seamless view from all sides thanks to the integrated bracelet and a modest 38mm octagonal case.

The watch overall is crafted from a mix of polished and brushed stainless steel, offering a hint of contrast at every angle.

The dial boasts a black onyx color, accompanied by silver Dauphine hands, which is something my eyes fixated on specifically. You’re able to achieve low-light visibility due to the faint Super-LumiNova white dots on the indexes.

For me, it’s the sleek profile of this watch that made me look further into the mechanical details. With a 12.2mm thickness, I’d say they balanced this watch pretty well with its surrounding parts.

A Soprod P024 Swiss movement keeps the watch ticking, and I like to point out the double-domed sapphire crystal for a clear view and noteworthy protection.

The retail price for this watch is modest as well, as you can find it available for $1,490.

9. Zenith Defy Skyline 36mm (ref. 03.9400.670/61.I001)

You might find some of the features of this watch to be pretty standard, but that’s somewhat of the point, in my opinion. The integrated strap and overall slim, minimalist design are intentional to let the dial really shine. For this particular model in the Skyline collection, you’re getting a vibrant green dial.

More specifically, it’s labeled as a pastel green, which makes it great for spring and summer outfits. You get an in-house Elite 670 automatic movement, which comes with a 50-hour power reserve. I have to appreciate the super thin construction here, as it’s clearly a necessity to fit everything together.

In addition to the integrated steel bracelet, it can be easily swapped for the included matching green rubber strap. This wouldn’t be my first choice, but it’s nice to have the option.

This watch definitely sits in a mid-range for someone like myself, being retailed at $8,700.

The Bottom Line

While you can easily dig up many other watch models with integrated bracelets, those mentioned in this article shouldn’t be overlooked. Each has something unique to appreciate, with varying historical relevance to the design choices.

As always, the best way to land the watch you’re looking for is by working with the most reputable retailers, such as Exquisite Timepieces. Getting the years of hands-on experience to guide your search is how you end up with the right watch at the right price.

Introduction

This is an odd one. For an industry so tightly-knit and involved with one another, the watch community is still somewhat shrouded in mystery when it comes to certain issues.

Watch brands aren’t exactly forthcoming with their sales or production rates, leaving us as the consumers and enthusiasts to piece together the most successful pieces/series of all time.

However you want to count them, narrowing down the world’s most popular timepieces requires crunching precise data and taking a lot of educated guesses, so we’ve done our best to deliver the most reliable information possible.

Today’s list will cover some of the most popular watch collections in the world that have sold millions of copies and have paved an illustrious road for themselves. These are brands that rule at the very top and have timelessly produced piece after piece that defy expectations at every turn. 

Just to be clear…

This is going to be a list of the most iconic pieces ever made from brands that you will undoubtedly recognize, but just because one piece is more recognizable than the other, doesn’t mean it has sold more units.

Not every piece/series is as easy to estimate as the other. Sales from pieces/series like Casio, G-shock, and Apple are pretty well known, but as we get down the list, the exact numbers become more speculation than anything, so don’t expect to go walking away from this list with any precise details, because, in most cases, no one knows. 

Casio F91W

Starting off our list is the single best-selling watch of all time. (Notice I said watch, as in singular, this does not belong to a specific collection.)

With its affordable price, durability, and timeless design, the F91W remains a cultural icon to this day as it is still a very popular choice for both enthusiasts and casual wearers.

First introduced in 1991, the F91W set the standard for durability, and with a simple aesthetic and easy-to-understand functional appeal, it’s no wonder this watch got so popular so fast.

Not to mention the stopwatch, alarm, and backlight, which were revolutionary at the time. As of 2023, it has sold over 100 million units worldwide, dubbing it the king of specific reference piece sales. 

Apple Watch Series

Kind of strange to see the Apple Watch on this list, right? Wrong. While I was alarmed at first, it’s kind of a no-brainer that Apple Watches are the most popular watches ever made.

It’s because they don’t just appeal to those in the watch space; they appeal to everyone, or everyone with an iPhone, that is. By the end of 2023, the Apple Watch series had sold around 270 million units.

Apple is the face of convenient, modern-day technology, after all, so it makes sense that they were able to manufacture a watch that doesn’t even feel like a watch anymore, while simultaneously making it the single most profitable piece of wristwear ever. It’s strange, though; I remember when the Apple Watch was first released; time flies. 

G-Shock Collection

This Casio-owned brand follows the same design principles that make Casio watches so profitable. The simple design reinforced by strong materials attracts a lot more wearers than you might think.

This series has sold over 100 million units across the board, and that number does not look like it’s going to flatline anytime soon. While I may not get the appeal, I have nothing but tremendous respect for brands like these that focus on the simpler aspects of wristwear.

Casio and G-Shocks are designed to last for a long time, giving you an impressive performance that never seems to age, and as both companies have developed, they have honed their skills to dominate their respective markets. They deserve all the praise. 

Seiko 5 Collection

The Seiko 5 series began in 1963 with the release of the Sportsmatic 5. Fast-forward to the modern day: Seiko now produces around five million watches a year, but it’s still the Seiko 5 series that holds the title of most popular collection.

It makes sense, Seikos are relatively cheap, with a simple yet beautiful design. Rumor has it that Seiko 5 has sold tens of millions of units, and I wouldn’t be surprised if it were much more because not only does Seiko have a history of producing an absurd amount of watches per year, they also produce 50 million movements.

Take the 4R36, which powers most of the Seiko 5 collection, its simple nature, and easy-to-manufacture style pair great with a watch that already puts up out-of-this-world numbers. They are made to be affordable, mass-produced works, and they have very much succeeded. 

Rolex Submariner Series 

It was pretty much guaranteed that one of the most iconic Rolex models of all time would find a place on this list. Though they are very private with what they make, the Crown celebrated 70 years of the submariner by giving us some unexpected information.

They ended up counting production figures between 1953 and 2020, adding up every Submariner, Sea-dweller, and Deepsea, which will give us around 4 million watches produced.

It’s still tough to say how many of those units have actually been sold, but when we take into account how much more valuable Rolex pieces get after they are removed from the shelves, it’s safe to say that the Submariner series is worth billions. 

MoonSwatch Series

The legendary team-up of these two massive brands is still talked about today as one of the best collabs the industry has ever seen.

As it launched in 2022, most people estimated that the series would sell maybe half a million units, but by November, it had already doubled that estimate and was continuing to grow at an astronomical rate. People simply couldn’t get enough of the MoonSwatch.

The other variants later added would accumulate more growth, and now it’s estimated to have sold four or five million units, truly staggering indeed. It’s even more impressive when you consider that the only way to obtain a MoonSwatch was through an in-person store.

That’s right; upon launch, it was impossible to place an online order, which makes me wonder what the sales would have looked like if people had also ordered them from home. 

Rolex Datejust Series 

No one knows the precise number of Datejust models floating around, but everyone can agree on one thing: they are Rolex’s best-selling pieces ever, and it’s not really much of a contest.

There are no exact numbers, no sales sheets, but with an 8-year headstart on the Submariner, most agree that it is the best-selling luxury watch in history.

After all, this watch is what put Rolex on the map, it’s the staple of their brand, and, in turn, (since Rolex is the face of luxury watches), the staple of the entire industry as well. To put it into perspective, the Lady Datejust model (the most popular Datejust) comes in almost 500 iterations.

That is an enormous amount of room to rake in the money, so it’s safe to say that even though we don’t have an exact count, the Datejust series has created its very own economy. 

Tag Heuer Carrera Series 

Inspired by the Carrera Panamericana race, the Tag Heuer Carrera has established one of the most beautiful connections between the car-racing world and the watch world. Jack Heuer created the Heuer Carrera to match the high-octane demands of motorsports.

The design was focused on legibility and functionality, placing a heavy amount of emphasis on that “built for everyone” style choice.

Even though the Carrera was discontinued in 1984, the love that both the racing community and the watch community held for this piece remained strong even through the years it was absent, and when it made its valiant return to the market in 1996 after Heuer was sold to TAG Heuer, the sales seemed to pick right back up from where they left off. Nowadays, it’s estimated that the collection has sold over 3 million units.

Patek Philippe Nautilus Series 

Since 1976, the Nautilus has been the staple of Patek Philippe, with many arguing that this series is the one that put them on the map. After all, after the Nautilus, stainless steel watches were forever viewed differently, as they are now considered one of the most prestigious luxury materials.

But exactly how profitable has the Nautilus been in terms of sales? As you may have guessed, no one really knows. Patek Philippe is estimated to manufacture around 60,000 pieces per year, and of those 60,000, the Nautilus is estimated to make up 2,000 or 4,000.

So it’s reasonable to estimate (assuming that Patek Philippe has kept those same numbers since 1976) that the Nautilus has sold around 100,000 units in its lifespan, and considering the average price of a brand new Nautilus is roughly 30 or 40 thousand dollars, I would say that is a huge profit margin. 

Audemars Piguet Royal Oak Series

While we’re on the topic of the stainless steel revolution, it would only make sense to mention the Audemars Piguet Royal Oak, the first ever watch that was manufactured using stainless steel. For a brief time, there was an exact count of Royal Oaks sold, making the estimation process ever so easier.

Between 1972 and 1989, 1,937 A-series watches were sold, but now sales are unclear, with estimated manufacturing counts ranging between 45,000 and 50,000 annually.

If I had to guess, I would say that the number of units sold is well into the hundreds of thousands, perhaps even more than the Nautilus.

Just think about how iconic stainless steel watches are now; wouldn’t the watch that started it all be among the best financially performing pieces? Whatever the case, the Piguet Royal Oak’s legacy and impact on the industry are arguably more important than the number of pieces it has sold, as it has safely gone down as one of the most important watches ever made. 

Omega Speedmaster Series

Introduced in 1957, the Speedmaster series was an instant success, eventually leading to the iconic moment that Omega is known for today: Neil Armstrong wearing a Speedmaster on the moon’s surface. 

Omega has become notorious around the watch industry for its truly baffling production numbers, and you better believe that the Speedmaster series is no different.

In 2020, Omega was rumored to produce half a million watches in total, and that was on top of the underlying Covid-19 effects that were undoubtedly being felt. Just imagine their production rate when there isn’t a virus terrorizing the globe.

As far as sales numbers, though, that’s much tougher to estimate. It’s rumored that Omega makes up to 20,000 or 30,000 Speedmaster watches yearly, and when you do the math on that number alone (since 1957), that’s hundreds of thousands of sales.

A popular thread on the Omega forums website revolves around the brand’s most successful year of production, 1973.

During that year (according to the forum online), Omega supposedly sold 13.5 million pieces in total (across the board, not just Speedmaster), so if you take that as a trustworthy source, you can imagine how successful the Speedmaster series truly is. 

Conclusion

So there you have it, not exactly the easiest information to relay since the majority is simple speculation, but I hope you have a better understanding of how big of a title these brands truly carry.

Often, the most revolutionary or the most historically significant pieces are the ones that perform the best, and for the most part, this list follows that logic. The watch world isn’t like other industries.

When something groundbreaking makes its way to the market, the sales will usually reflect that, especially these days when the industry revolves so much around the fascinating advancement of technology.

Regardless of how these pieces perform from a financial standpoint, they have made irreversible impacts on the industry, which is why (even if the sales information is inaccurate), these are some of the most important pieces ever. 

Tudor hasn’t always been the watch brand everyone has talked about. For a long time, it lived in the shadow of its older sibling Rolex.

Sure, some collectors knew there was value there, but for most of us, Tudor just didn’t turn heads. But that’s changed, big time, in the last few years and as such, the Swiss watchmaker no longer lives in the shadows but has exploded in popularity.

In fact, I’d say I see Tudor on more wrists than any other watch brand these days and a big reason for that is because their current line-up is exceptional.

From the rugged Black Bay line to the more refined offerings like the Ranger and Pelagos, the brand has found its identity and it’s killing it, sticking to that sweet spot of heritage, build quality, and real-world pricing.

So if you’re thinking about adding a Tudor to your collection, here are fifteen models you can’t go wrong with.

A Little Background on Tudor

Before I go headfirst into the list of the best Tudor watches of 2025, let’s first just remind ourselves where this Swiss watchmaker came from and what they’ve done to change their reputation so impressively.

Tudor was founded in 1926 by Hans Wilsdorf, the same name behind Rolex. His idea was simple: to offer the same dependable quality and precision Rolex was known for, but at a more accessible price point.

Tudor watches used Rolex cases and crowns early on, but were powered by more affordable Swiss movements. This made them a go-to choice for working professionals and military units looking for rugged, trustworthy timepieces.

For decades, Tudor quietly built a solid reputation, especially in Europe. But by the early 2000s, the brand had faded into the background.

That was until their massive relaunch in 2010. That’s when Tudor started introducing modern classics like the Black Bay, which blended vintage design cues with modern specs.

Since then, the brand has doubled down on in-house movements, expanded globally, and carved out a distinct identity separate from Rolex.

Today, Tudor stands on its own as one of the most exciting names in the watch world. They’ve embraced their history, taken design risks, and nailed the balance between style, performance, and price.

The Best Tudor Watches

With that legacy in mind, let’s now explore the standout models defining Tudor today. From vintage-inspired divers to modern tool watches, here are the best Tudor watches you can buy in 2025.

Tudor Black Bay 58

If there’s one Tudor model that really nailed what modern collectors were craving, it’s the Black Bay Fifty-Eight.

First launched in 2018, it’s a tribute to Tudor’s original 1958 dive watch, the legendary Submariner Ref. 7924 but reimagined with contemporary craftsmanship. Its 39mm case hits the sweet spot with its vintage proportions that are perfect for most modern wrists.

As for the design, it feels like a pure throwback with a matte black dial, gilt details, and Tudor’s iconic “snowflake” hands. Inside beats the in-house MT5402 movement, COSC-certified with a solid 70-hour power reserve.

It’s tough, precise, and purposeful. Plus it has a 200 meter water resistance so it’s a true diver but works just as well with a T-shirt as it does with a wetsuit.

Prices start from $3,950

Tudor Black Bay 54

If I was only allowed to choose one watch from this list, the Black Bay 54 is the one I’d choose. Not only is the Black Bay design an easy classic, but the 37mm sizing of the BB54 model is perfect for my smaller wrist, and truthfully just looks great on anyone, male or female.  Its compact sizing also works incredibly well with its mid-century aesthetic.

This model channels the spirit of Tudor’s original 1954 Submariner (Ref. 7922), and it does so with a quiet confidence that’s hard to resist. Unlike the slightly larger Black Bay Fifty-Eight, the BB54 is even closer in feel to the classic mid-century divers it draws from.

It’s stripped back in all the best ways with just a matte black dial, snowflake hands, and a clean bezel. Inside, the COSC-certified MT5400 movement delivers the same 70 hours of power and bulletproof reliability.

Prices start from $3,950

Tudor Black Bay 68

If you love the Black Bay but like your watches big, bold, and unapologetically present, the brand-new Black Bay 68 is for you. Launched only this year in 2025, this 43mm diver bucks the trend of downsizing and embraces a vintage-modern tool watch aesthetic with commanding wrist presence.

Compared to the smaller and more restrained Black Bay 54 and 58, the BB68 is louder in all the right ways. It has a larger case, thicker profile, and a whole lot of attitude.

Inside beats the METAS-certified MT5601-U movement, offering 70 hours of power, anti-magnetic resistance, and chronometer precision.

The fluted bezel, domed sapphire, and brushed case are all as expected, and currently, it’s made available with Tudor blue or silver dials. Each is paired with lume-filled snowflake hands and bold markers.

Prices start from $4,850

Tudor Black Bay Chrono

If you love the Black Bay aesthetic but prefer your watches with a shot of motorsport-inspired adrenaline, the Tudor Black Bay Chrono delivers.

It blends dive-watch heritage with racing car precision, housed in a 41mm stainless steel case with a fixed tachymeter bezel, screw-down chrono pushers, and 200 meters of water resistance.

Inside ticks the MT5813 movement, developed with Breitling, featuring a column wheel, vertical clutch, and 70-hour power reserve. It’s still COSC-certified and built for performance.

Design-wise, it’s got everything you’d expect including the signature snowflake hands, crisp sub-dials at 3 and 9, and a clean date at 6. The reverse panda dial stands out most to me for its contrast and legibility, though the range includes classic panda, bold pink, and multiple gold-accented S&G variants.

Prices start from $5,950

Tudor Black Bay GMT

If you like a travel watch, especially one with some vintage-inspired personality, then the Tudor Black Bay GMT is going to be a firm favourite.

The original 41mm model pairs a COSC-certified MT5652 movement with a bold burgundy and blue 24-hour bezel, Tudor’s moody take on the classic “Pepsi” style. It offers true traveller’s GMT functionality, a 70-hour power reserve, and retro design details like the snowflake hands and gilt accents.

For something sleeker, the newer Black Bay 58 GMT brings its slimmer 39mm case together with a subtler black and red “Coke” bezel. It’s powered by the METAS-certified MT5450-U which is Tudor’s first Master Chronometer in the BB58 line for better accuracy, magnetic resistance, and 65 hours of power.

Prices start from $4,325

Tudor Black Bay Bronze

For those who appreciate a watch that evolves with time, bronze offers a unique appeal and Tudor was among the first to embrace it in dive watches. The Black Bay Bronze features a 43mm marine-grade bronze case that develops a distinctive patina over time, reflecting its owner’s journey.

Its Explorer-style dial stands out with luminous Arabic numerals at 3, 6, and 9 o’clock, paired with a sunburst slate-gray finish for a touch of utilitarian elegance.

The bronze bezel and matching woven strap draw inspiration from 1970s French Navy diver straps, blending history with modern design. It’s powered by the COSC-certified MT5601 movement with a 70 hours of power reserve to pair with 200 meters of water resistance.

Price start from $4,800

Tudor Black Bay Pro

If you’re after GMT functionality but prefer a more understated tool-watch vibe, the Black Bay Pro might be your sweet spot.

Launched in 2022, it trades the colorful bezels of the Black Bay GMT line for a fixed, satin-brushed steel 24-hour bezel that feels more Explorer II than Pepsi. The 39mm case wears compact but is fairly thick so that’s something to keep in mind.

Still, what you get is a rock-solid travel companion with vintage looks and serious specs. The yellow GMT hand pops nicely against the matte black dial, and inside beats the same COSC-certified MT5652 movement used in the standard GMT, complete with true local-jumping hour functionality and a 70-hour power reserve. And just this year, Tudor have added a new crisp white opaline dial model to the mix.

Prices start from $4,175

Tudor Black Bay One

The final Tudor Black Bay in this list is the Black Bay One, a model that softens the line’s traditional rugged tool-watch DNA in favor of something more refined and dressy.

I always think of it as some strange love child between the Black Bay and the Clair de Rose; still vintage-inspired, but with a curvier case, smoother lines, and a more elegant wrist presence.

It’s currently offered in four versatile sizes, 31mm, 36mm, 39mm, and 41mm, making it one of the most unisex offerings Tudor has ever released.

Each model features a fixed bezel, is powered by a COSC-certified in-house movement, and is paired with a polished five-link steel bracelet complete with Tudor’s excellent T-fit clasp for instant micro-adjustments. Dial options include black, silver, blue, and a second blue variant with diamond indices for a touch of sparkle.

Prices start from $3,675

Tudor Pelagos

And then there’s the Tudor Pelagos, a full-on departure from the vintage charm of the Black Bay line into modern tool watch territory.

This is Tudor at its most technical and purpose-built, wrapped in a sleek titanium shell and ready for serious underwater action. There’s no faux patina or gilt dials, just raw capability and clean, contemporary design.

Launched in 2012, the Pelagos remains one of the most underrated modern divers out there. It’s forged in lightweight, hypoallergenic titanium with a matte finish that leans into its utilitarian edge, and it’s water resistant to an impressive 500 meters.

The unidirectional bezel has a fully lumed ceramic insert, and the helium escape valve is there for anyone taking it beyond the recreational zone. It still has the iconic snowflake layout and a COSC-certified MT5612 movement, made in-house with a 70-hour power reserve and silicon hairspring.

Prices start from $4,575

Tudor Pelagos FXD

The Pelagos FXD takes the core DNA of the Pelagos and retools it for mission-first functionality. It was designed in collaboration with the Marine Nationale as a modern military dive watch built to exacting specs.

The name “FXD” refers to its most defining feature: the fixed strap bars milled directly into the case. That means there are no spring bars here so the strap, and the watch, will stay on even in the worst conditions.

Also gone is the helium escape valve and the 500 meter depth rating of the standard Pelagos. Instead, you get 200m of water resistance and a slimmer titanium case, and a purpose-driven ethos.

The case back and lugs are solid, and the included woven strap threads through the lugs seamlessly, staying secure even if the strap breaks.

Price: $4,450

Tudor Pelagos Ultra

Another new release for 2025, the Tudor Pelagos Ultra is the brand’s boldest dive watch yet. Evolving from the core Pelagos line, it doubles down on technicality with an insanely impressive 1,000 meter, METAS-certified MT5612-U movement, and a redesigned 43mm titanium case.

Despite the major specs, it wears comfortably and retains the line’s tool-watch DNA with matte finishes, a luminous ceramic bezel, and oversized markers to ensure legibility and rugged appeal.

Subtle updates like a smoother rehaut and luminous clasp scale elevate usability. And interestingly, despite it being twice as water resistant as its predecessor, its retail price is only a little more which is definitely worth it in my opinion.

Prices start from $5,950

Tudor Royal

While Tudor may be best known for its dive watches and tool pieces, the Tudor Royal stands out as the brand’s take on sport-luxe. First introduced in the 1950s, the “Royal” name originally signaled Tudor’s pursuit of high-end performance at accessible prices.

Revived in recent years, the modern Royal range leans into that same philosophy by mixing refinement with practicality in a distinctive, integrated-bracelet package.

The design is instantly noticeable, largely due to the notched bezel with polished and brushed elements, curved date window at 12 o’clock, and applied Roman numerals. The integrated bracelet gives the watch a sleek, seamless silhouette, while still delivering robust wearability.

Sizes range from 28mm to 41mm and the dials are done in colours rarely seen elsewhere in Tudor’s portfolio with finishes like copper, chocolate brown, and mother-of-pearl.

Prices start from $5,125

Tudor Clair de Rose

The Tudor Clair de Rose is the brand’s most delicate and poetic collection, designed exclusively for women and named with romance in mind.

“Clair de Rose” is a clever blend of clair de lune which is French for moonlight and Tudor’s historical rose emblem, reflecting a watch that is both luminous and deeply rooted in the brand’s heritage.

Reintroduced in 2017, the Clair de Rose draws from Tudor’s archival elegance, merging elements from past models like the Royal, Princess, and notably, Miss Tudor.

Its most distinctive feature is the blue cabochon winding crown and elegantly detailed dial with a central fluted guilloché motif. The model comes in three case sizes of 26mm, 30mm, and 34mm and is powered by a reliable ETA automatic movement.

Prices start from $2,525

Tudor 1926

Inspired by the year the Swiss watchmaker was born, the Tudor 1926 collection captures the elegance of vintage watchmaking with just the right touch of modern flair.

It’s the kind of watch that feels timeless the moment you put it on with its clean domed dials, subtle waffle textures, and classic detailing that nod to a more traditional era.

You can tailor it to your style too, with sizes ranging from 28mm to 41mm, steel or two-tone finishes, and dials that range from crisp black to warm opaline or silver.

Some even sparkle with diamond markers if you like a bit of shine. It’s powered by a solid automatic movement so it’s still built with everyday durability in mind.

Price start from $2,225

Tudor Ranger

We’re rounding this list off with another tool watch from Tudor, because honestly, it’s the genre the brand does best. The Tudor Ranger is incredibly underrated in my opinion, offering a no-nonsense, rugged alternative to their more hyped dive watches.

It’s built around a clean, matte black dial with bold, easy-to-read numerals and a simple 39mm steel case that feels both solid and comfortable.

There are no added complications, not even a date window, for no distractions, powered by Tudor’s in-house calibre MT5402 which boasts a 70 hour power reserve. It also boasts 100 meters of water resistance and a satin-finished case with subtle polished touches adding to its utilitarian aesthetic.

Prices start from $3,225

Conclusion

Tudor’s lineup in 2025 is nothing short of impressive. Whether you’re drawn to the elegance of their dress watches or the ruggedness of their military-inspired offerings, there’s no denying that the brand has something for everyone.

But at the heart of Tudor’s resurgence are its tool watches. The Black Bay range, in particular, has come to define modern Tudor. Each model in the collection speaks to the brand’s heritage, reliability, and no-nonsense performance.

While all Tudor watches have their strengths, it’s the dive watches and purpose-built pieces like the Pelagos and Ranger that truly elevate the brand.

So, while you really can’t go wrong with any Tudor, if you’re chasing the soul of the brand, look no further than the Black Bay and its tool watch siblings. That’s where Tudor shines brightest in my opinion.