
Not all that long ago, shopping for a women’s watch felt pretty limited. The shelves were filled with dainty, sparkly pieces that looked more like jewellery than timekeepers, beautiful, yes, but not always what we wanted.
Thankfully, things have changed a little, and today the world of women’s watches is more exciting and more diverse than ever before.
From sleek and minimal to bold and technical, we finally have choices. So many choices, in fact, that picking just one can be a little overwhelming. But honestly, it’s a problem I’m happy to have.
While the classic glitz-and-glamour pieces are still going strong, because let’s face it, diamonds will always be a girl’s best friend, we’re also seeing a welcome shift.
There’s now more substance, more variety, and less of a gap between men’s and women’s styles. The rise of compact men’s watches has certainly helped, making space for more versatile and sophisticated options for us all.
So, if you’re like me, someone who loves a quality Swiss-made timepiece but isn’t quite sure where to start, here are my top Swiss watch picks for women in 2025.
How to Choose the Right Swiss Ladies Watch For You
With so many beautiful Swiss watches on the market, narrowing it down to just one – or maybe two – can be difficult. So, it’s important to start thinking about when, where, and how you’ll wear your watch to help make things easier.
Some pieces are made to turn heads, perfect for elevating an evening outfit or making a statement in the boardroom. Others are subtle, versatile, and designed to blend seamlessly into your everyday wardrobe.
The right watch can also reflect your personality, your pace of life, or simply your love of beautiful craftsmanship.
There are so many styles these days to choose from, no matter whether you lean towards more classic elegance, something sporty and a little masculine, or a modern minimalist look. The options are endless, and shopping for the right one is the fun part.
Movement type is another detail worth considering. Quartz watches are low-maintenance and precise, while automatics bring that mechanical magic and traditional watchmaking charm. And of course, your budget plays a big role.
A great Swiss timepiece doesn’t always have to mean breaking the bank, but knowing how much you’re willing to invest helps narrow the playing field quickly.
Ultimately, finding the right Swiss watch is about aligning style, function, and feel. When those things click, you’ll know you’ve found the one that’s made for you.
The Best Swiss Ladies Watches
Now that you’ve got a clearer idea of what to look for, it’s time to explore some of the standout ladies Swiss watches on the market right now. From iconic heritage brands to modern favourites, I’ve made sure to choose timepieces that are a mix of style, quality, and budget, so there’s something for everyone.
Rolex Datejust 36

The Rolex Datejust 36 is a watch that never has, and never will, go out of style. Launched in 1945 as the first self-winding chronometer wristwatch to feature a date window, it has long set the standard for what a classic Swiss timepiece should be: elegant, precise, and easy to wear.
The 36mm case size is especially beloved by women, striking that sweet spot between refined and bold, and suiting a wide range of wrist sizes.
With an almost endless combination of dial colors, metals, bezels, and bracelet styles, it’s a watch well known too for its versatility, and it’s incredibly easy to find one that feels truly yours.
While 36mm remains a fan favourite, the Datejust collection also includes both smaller and larger sizes, so if this particular model isn’t quite right, don’t count it out entirely. The collection as a whole continues to prove why Rolex remains a leader in Swiss luxury watchmaking.
Prices start at $7,000
Omega Seamaster Aqua Terra 150M

The Omega Seamaster Aqua Terra 150M blends everyday elegance with a touch of adventure, which is perfect for those who appreciate a nice aesthetic but also live life fully.
Available in 28mm, 34mm, and 38mm case sizes, it offers a beautifully balanced design that sits comfortably on the wrist, especially for those who prefer a slimmer, more tailored fit.
Its design details are thoughtful without being flashy. Whether it’s those adorned in shimmering mother-of-pearl dial, subtle wave patterns, or sailboat-inspired markers, there’s a quiet confidence in the way this watch presents itself.
Inside, it’s every bit as impressive, with the larger models powered by Omega’s Master Chronometer movements for high-level precision and durability.
Prices start at $6,300
Jaeger LeCoultre Reverso Classic

I love a watch that’s got a bit of a story behind it, and the Jaeger-LeCoultre Reverso Classic is one example. Originally designed in the 1930s for polo players who needed to protect their watch faces mid-match, its clever flip-over case has since become a signature, being equal parts function and refined design.
There’s a quiet charm to its rectangular silhouette, with subtle Art Deco lines, crisp numerals, and a clean, vertical-brushed dial that feels both vintage and modern. It’s elegant without trying too hard, and perfectly sized for smaller wrists.
The case flips with a smooth click, and depending on the model, reveals either a second time zone or a second dial altogether. Personally, I’d spend a little extra for the Duetto version. Having two different dials makes it feel like you’re getting two watches in one.
Prices start at $11,000
Breitling Navitimer 35

The Breitling Navitimer 35 is one of my all-time favourite Swiss ladies watches and another with a truly fantastic history behind it.
First introduced in the 1950s as a pilot’s tool, the original Navitimer became iconic thanks to its slide rule bezel, which allowed aviators to make in-flight calculations long before GPS or smartphones existed.
What makes the women’s line particularly important is that Breitling has kept all the original details found on the men’s watches, including the beaded bezel and signature slide rule, and just simply reimagined it in a size that feels perfectly at home on a smaller wrist.
Not many watch brands would do this, but Breitling did. The 35mm case is powered by a reliable automatic movement, and there’s a gorgeous range of dial colours to choose from, including some in pretty pastels.
Prices start at $4,200
TAG Heuer Aquaracer 200 Solargraph

Swiss watchmaker TAG Heuer has proven that ladies’ sports watches can be cool, compact, and full of fancy Swiss tech, too, and the Aquaracer 200 Solargraph is the perfect example.
It’s sleek, adventure-ready, and powered by light, thanks to TAG’s Solargraph movement, which absorbs energy from both natural and artificial sources. That means no more battery changes and months of precision after just a few hours of exposure.
At 34mm, the case feels just right. It’s sporty but still refined, and the brushed stainless steel or steel and gold finishes keep it feeling polished without being too flashy.
The dial options are beautiful as always, especially the soft pink version with diamond hour markers that subtly catch the light. It’s practical but also quietly luxurious. Each model is also joined by the collection’s iconic three-link bracelet, luminous hands, and rotating bezel.
Prices start at $2,350
Tudor Black Bay 54

This is actually a watch I own, and I can honestly say it’s one of the most versatile pieces in my collection. The Tudor Black Bay 54 is the perfect unisex watch — compact, classic, and somehow suits just about every frame and personality.
I get compliments on it all the time, often from people who don’t usually notice watches. It’s got that rugged tool-watch feel I love, but still carries a few elegant touches that make it easy to dress up or down.
At 37mm, it wears beautifully, never feeling too bulky or too dainty. It’s inspired by Tudor’s very first dive watch from 1954, and you really feel that vintage DNA, but with all the advantages of modern specs, including a 200m water resistance, COSC-certified in-house movement, and a sleek, slim profile.
Prices start at $3,850
IWC Portofino 34

Inspired by the relaxed charm of the Italian Riviera, IWC’s Portofino line has always captured that effortless blend of luxury and laid-back elegance well.
Named after the picturesque coastal town, it’s all about subtle sophistication, and the 34mm Automatic version delivers just that, in a perfectly sized case for smaller wrists.
This model is ideal for anyone after a watch that’s slim, refined, and quietly luxurious. It’s dressy, but not over the top since there’s no overload of diamonds or flashy gold.
Instead, there’s just clean lines, a beautifully balanced dial, and an automatic movement ticking away beneath it all. It’s the kind of watch that feels right with a blazer or a silk blouse, but doesn’t look out of place with jeans either.
Prices start at $5,800
Cartier Tank

Few watches carry as much history and style as the Cartier Tank. Designed by Louis Cartier in 1917, this iconic timepiece has remained a popular choice for women seeking elegance with a unique edge.
Its signature rectangular case, defined by parallel brancards, pairs beautifully with classic Roman numerals and the winding crown set with a sapphire cabochon.
The Tank collection offers a variety of sizes to suit different wrists and tastes, from bold statements to delicate, understated pieces. You can choose from steel or gold cases, with dials that either sparkle with diamond accents or showcase a cleaner, modern look.
Some dials keep the traditional Roman numerals, while others leave the face more open, lending a fresh, contemporary feel.
Prices start at $2,450
Bell & Ross BR 05 36mm

One Swiss watchmaker many women might not be familiar with, not because their watches aren’t impressive, but simply because Bell & Ross doesn’t typically offer a broad range of women’s models, is Bell & Ross.
Known primarily for rugged, instrument-inspired tool watches aimed at men, the brand nonetheless has some designs that deserve a place on women’s wrists. The Bell & Ross BR 05 36mm is a standout example.
The BR 05 collection takes the brand’s signature cockpit-instrument style and softens it into an elegant, integrated sports watch with a distinctly ’70s vibe.
Launched originally in larger sizes, the 36mm model embraces today’s trend toward more compact, unisex watches, with a slimmer 8.5mm profile and a seamless integration of case and bracelet.
There are also several dial options, ranging from ice blue to classic black and grey, and a reliable automatic movement to boot.
Prices start at $4,300
Longines Mini Dolcevita

Longines is one of the best watchmakers to explore if you want a high-quality women’s dress watch that’s Swiss-made.
Their Master and Conquest collections offer many worthy designs, but if I had to pick just one for this list, it would be the Mini DolceVita. This watch is a smaller take on the original DolceVita, a model inspired by a Longines legend dating back to 1927.
The Mini DolceVita carries forward that heritage with a discreet profile and classic styling that feel both timely and timeless. Measuring a modest 21.5 by 29mm, it fits comfortably and elegantly on the wrist.
The collection offers a range of materials and colours, with options both with and without diamonds, allowing you to choose a look that’s just right for your personal style.
Prices start at $1,600
Frederique Constant Classics Art Deco Oval

Frederique Constant is a charming family-run Swiss brand, led by a husband and wife duo, and you can really sense the female influence behind the scenes, especially in watches like the Classics Art Deco Oval.
This model features a delicate oval-shaped case with a stunning guilloché motif and a mother-of-pearl dial that catches the light beautifully.
The design leans fully into the Art Deco style, evoking images of Daisy Buchanan stepping out for a night at Gatsby’s party. The collection was launched in 2007, and continues to celebrate femininity with a clean, timeless design that’s subtle but striking.
Prices start at $1,595
Oris Aquis Date 36.5mm

Diver’s watches are often big and bulky, which can put many women off. But if you love the rugged look of a dive watch and want something more compact, the Oris Aquis Date 36.5mm is the perfect choice.
This model retains all the features of a serious dive watch, including a 300-meter water resistance, a unidirectional ceramic bezel, screw-down crown, and luminous hands, all while offering a slim, wearable 36.5mm case.
One of my personal favorite models in the Aquis collection is the Aquis Date Upcycle, which boasts a unique dial made from recycled ocean plastic.
Each dial is different, making every piece one-of-a-kind and a subtle statement of sustainability. Inside, it’s powered by Oris’s automatic Calibre 733 with a 41-hour power reserve.
Prices start at $2,000
Chopard Happy Sport

You know how in the introduction I mentioned that women’s watches are often gold and dripping in diamonds? Well, if that’s your style, then you’re going to love the Chopard Happy Sport.
Launched in 1993, this watch made history as the first to combine stainless steel with free-floating diamonds. It’s super unique and, as such, has become one of the most iconic luxury watches for women.
There are countless variations to choose from, some in stainless steel, white or rose gold, with pastel or deep-hued dials, leather or metal straps.
But no matter which you choose, every model is unapologetically opulent. And importantly, many models come with automatic movements, so they’re not just beautiful but also mechanically impressive.
Prices start at $4,650
Tissot PRX 35

The Tissot PRX 35 is another watch you’ll find in my collection (more than once, actually), and hopefully, you’ll soon understand why. Originally based on a Tissot design from 1978, the PRX collection brings retro-inspired charm into the modern day with its sleek, integrated case and bracelet design.
It has a slim profile, wears effortlessly on the wrist, and comes in a seriously good range of dial colours including pale pink, mint green, icy blue, and gold.
You can also choose between quartz and automatic models, but for me, the automatic PRX Powermatic 80 is absolutely worth saving for.
It houses Tissot’s impressive Powermatic 80 movement, offering an 80-hour power reserve and anti-magnetic properties, which is an incredible set of specs at this price point.
Price start at $415
Hamilton Khaki Field 33mm

Like dive watches, field watches are another category that rarely shows up in female-friendly sizes, but thankfully, Hamilton, masters of the military timepiece, have answered our prayers.
The Hamilton Khaki Field 33mm is everything we love about the classic Khaki Field, just scaled down to suit smaller wrists.
This watch doesn’t try to dress things up with colour or gemstones. Instead, it stays true to its roots with a straightforward, utilitarian design: a matte black dial, easy-to-read Arabic numerals, a railway-style minute track, and light green Super-LumiNova for visibility. It’s paired with a rugged black NATO strap, giving it serious everyday-wear potential.
Price start at $425
Maurice Lacroix Aikon 35mm

If you like the look of the Tissot PRX but want something with a little more edge, a little more swag, then the Maurice Lacroix Aikon 35mm is a striking alternative in the world of integrated sports watches.
The Aikon collection was born as a modern reinterpretation of the brand’s 1990s Calypso model, and has since become Maurice Lacroix’s flagship line.
It’s defined by its bold six-arm bezel, geometric case design, and a sleek, ergonomic integrated bracelet that hugs the wrist beautifully. The Aikon 35mm brings all that energy in a more compact, wearable form.
You’ll find models with or without diamonds, dial colours ranging from classic black or silver to pastel blue and pink, and options with both quartz and automatic movements.
Prices start at $1,150
Farer Discovery

Farer is a British watchmaker through and through—but every piece in its collection is Swiss-made, blending UK design charm with the craftsmanship of Swiss horology. The brand has built a name for itself by creating colourful, characterful watches that feel fresh without losing touch with tradition.
One of my personal favourites is the Farer Discovery, especially in its 36mm case size. It’s compact, vintage-inspired, and beautifully balanced, making it perfect for smaller wrists.
The Discovery Red in particular stands out with its bold dial and 12-3-6-9 numeral layout, which is a nice nod to classic field watch design. You’ll also find details like a polished case, brass-capped crown, and clean, legible dials that are perfect for casual, everyday wear.
Prices start at $995
Certina DS Action 34.5mm

Another women’s diver’s watch won’t overpower your wrist is the Certina DS Action 34.5mm. It’s another great option in the small-but-mighty dive watch category, one that’s tough, compact, and still unapologetically stylish.
This Swiss-made piece pairs the robust reliability you’d expect from a dive watch like a 300m meter water resistance and a ceramic bezel, with just the right touch of maritime glamour.
The dial options, ranging from coloured lacquer to mother-of-pearl with diamonds, bring elegance without losing the sporty edge. At its core ticks the impressive Powermatic 80 automatic movement, offering an 80-hour power reserve and Nivachron balance spring for added anti-magnetic protection.
Prices start at $845
Bulova Surveyor

If you’re just starting your watch collection and want something that feels luxurious without the luxury price tag, the Bulova Surveyor is a perfect entry point. It’s a beautifully made women’s dress watch that delivers all the polish and detail of more expensive brands but at a refreshingly affordable price.
The gold-toned and stainless steel cases have elegant sculpted edges and a mix of polished and brushed finishes that elevate its presence.
Many opt for a mother-of-pearl dial which adds a soft, radiant glow, set with 11 diamond hour markers for just the right amount of sparkle. They’re also finished with a classic 3-link bracelet and sapphire crystal glass, features you don’t often see at this price.
Prices start at $300
Christopher Ward The Twelve 36

And finally, we have one more integrated sports watch that’s well-sized, fresh and Swiss made, the Christopher Ward The Twelve 36.
The Twelve collection has been immensely popular since it first launched, boasting a unique dodecagonal profile and textured dial but with a larger 40mm size. But more recently, the 36mm version has hit the perfect size for smaller wrists or those wanting something more compact.
It still keeps the original’s organically flowing barrel shape and striking dial textures, but drops the date window for a cleaner look. It’s also powered by the reliable Sellita SW200-1 automatic movement, which arrives with a 38-hour power reserve and 100m water resistance.
Prices start at $995
Conclusion
It’s a good time to be a woman into watches. There’s finally a real choice out there for us, not just in size or sparkle, but in personality and purpose too. From everyday classics to mechanical marvels, the Swiss watch world has opened up in a big way, and it actually feels like there’s a choice.
That means no matter your budget or your style, there’s something out there with your name on it. Finding the right one might take a bit of digging, but honestly, that’s part of the fun.


























































