Category: Watch Reviews

If you’re anything like me, then stepping onto the green, puffing a nice Maduro cigar, and swinging a golf club is the perfect Saturday afternoon. I would wear a dive watch, or something durable—like a GADA watch—for the longest of times when golfing. 

One day, my buddy Mark had this shiny new toy on his wrist. It wasn’t the usual culprit, an Apple watch, but something entirely different. He told me it was a “golf watch.” After seeing his improved play, I decided to invest in a golf watch, and I haven’t looked back since…

A Quick Look Back: The Evolution of Golf Watches

In the olden times, golfers relied on yardage markers and their caddies for information and strategy for a course that they were playing. Initially, “golf watches” often had golf branding or themes, but lacked any golf-functionality whatsoever. 

In the early 2000s, digital quartz watches with golf functionality began to make an appearance, with the Timex Scoremaster Golf 18 being a great example of the intersection of timepieces and golf-related technology. The Scoremaster Golf 18 allowed golfers to track scores, measure distances, and even keep a tally of their strokes during a round. 

By 2009, more sophisticated GPS technology with greater functionality began to flood the market, with Garmin being one of the first companies to release a true smart golf watch with GPS technology—the Garmin Approach G3. 

Fast forward to today, and we’ve got sleek, high-tech watches that provide real-time data, GPS mapping, and performance analytics. The journey from basic timepieces to advanced golf companions has been nothing short of impressive.

Top 10 Best Golf Watches

Sometimes it’s hard to find exactly what you are looking for, but I am happy to share with you today, dear reader, my top 10 golf watches currently on the market. Whether you are trying to keep track of your shots, analyze your swings, or map out and view thousands of different courses, the following watches are worthy of your attention. 

So grab your clubs, strap on your watch, and get ready to tee off with the best of the best—these watches are sure to help you drive your game to new heights!

1. Garmin Approach S70

The Garmin Approach S70 tops this list as it is a premium device designed for the most discerning of golfers who want accurate data and functionality for any course. The watch features a superbright 1.4-inch AMOLED touchscreen display in full color. 

With over 43,000 preloaded CourseView maps worldwide, the Garmin Approach S70 is the ultimate companion for golfers who need detailed hole layouts and precise distance measurements. It also has a Virtual Caddie feature, which suggests club recommendations depending on conditions and course. 

Additionally, the S70 features full smartwatch functionality for working out, sleeping, fitness, and messaging, making it ideal for daily wear. With an impressive battery life of 16 hours, a ceramic bezel, and lightweight construction, the Garmin Approach S70 is a no-brainer, especially at its MSRP of $699.99.

2. TAG Heuer Connected Calibre E4 Golf Edition

If you are like me, then golf might have been your entry point into the luxury Swiss watch game—thanks Tiger Woods. I remember seeing the Tiger Woods ads as a teenager and immediately deciding that I would own a TAG Heuer one day. 

It shouldn’t come as a surprise, then, that I am including the TAG Heuer Connected Calibre E4 Golf Edition on this list. This lightweight golf watch, thanks to a titanium construction, features a 42mm or 45mm case, a scratch-resistant sapphire crystal, and an ultra-high resolution OLED touchscreen. 

The watch comes with cutting-edge software, preloaded with maps of over 40,000 golf courses, automatic shot tracking, scorekeeping, 3D visuals, and a full range of smartwatch functionality.

The TAG Heuer Connected Calibre E4 Golf Edition also includes a unique scorekeeping system that syncs with the TAG Heuer mobile app for post-game reviews. For superior comfort, on and off the links, the watch features a white rubber strap with a built-in ball marker. 

It also has a robust battery life of 24 hours. I know what you’re thinking…okay all of this functionality and the Tag Heuer name. How much are we talking about here? $1,750 for the 42mm and $1,950 for the 45mm—a real value proposition, all things considered. 

3. Garmin Approach S62

The name Garmin is synonymous with technology, GPS systems, and wearable tech; it’s no coincidence that this list features no fewer than 4 Garmin Golf Watches. Again…they make good stuff, people. The Garmin Approach S62 is a notch below the S70 but is still loaded with amazing features and technology. 

It has a large 1.3-inch color touchscreen, able to be seen in any and all lightning conditions. It features 41,000 preloaded golf courses, and the same Virtual Caddie, taking the guesswork out of “which club do I choose?” 

It also has the full spectrum of fitness apps that we’ve come to expect from smartwatches: a heart rate monitor, Pulse Ox sensor, and fitness tracking capabilities. With a battery life of up to 14 days in smartwatch mode and 20 hours in GPS mode, it can easily last through multiple rounds of golf. 

When on blind shots, the PinPointer feature will tell you the direction of the pin so you can make the most of each swing, and coming from someone who often loses sight of the next hole, I really appreciate this feature. With a black silicon strap and black ceramic bezel, the Garmin Approach S62 is the perfect companion to golfing or grilling, and at $499.99, it’s hard to pass on this golf watch. 

4. Bushnell iON Elite Golf GPS Watch

Now featuring a new color touchscreen, the Bushnell iON Elite is both reliable and easy to use; with dynamic green mapping, moveable pin placement, holeview and shot planning, and Bushnell’s patented slope technology, this golf watch packs all the features you could ever need! 

There’s also a dedicated Bushnell mobile app, making connectivity, data analysis, and the user experience all the better. With 12 hours of battery life, the Bushnell iON Elite will last even the longest of golf days. The watch comes preloaded with over 38,000 golf courses and offers dynamic green mapping, which allows you to move the pin placement for more precise approach shots. 

One of its best features is the auto-hole advance, which automatically switches to the next hole as you move through the course. And hey—golf is expensive. Between clubs, course fees, renting carts, and on and on, you shouldn’t have to break the bank to get a piece of wearable technology to keep you on top of your game. 

And at $199.99, this is a very approachable golf watch for the discerning enthusiast.

5. SkyCaddie LX5 Golf GPS Smartwatch

The SkyCaddie LX5 is known for its incredibly detailed and up-to-date course maps. It features a large 1.39-inch full-color touchscreen with HD graphics, making it one of the most visually impressive golf watches on the market. 

Preloaded with 35,000 courses, the SkyCaddie LX5 is loaded with must-have golf features: shot tracking, automatic hole advancement, digital scorekeeping, and a full range of fitness monitoring features. With an extended battery life good for 12 hours in GPS mode, the SkyCaddie LX5 will get you through even the longest day of golfing. 

I have to admit, the first time I saw this golf watch in person, I was very impressed with the build and aesthetics. I really like the under-the-radar all-black design, along with a very comfortable perforated rubber strap. 

Additionally, you can change the face of the watch, with classic wristwatch faces available, making this easily wearable as a daily companion. At $249.99, the SkyCaddie LX5 is a no-brainer for someone looking for both golf and smartwatch functionality at an affordable price.

6. Garmin Approach S12

If you are looking for a budget-friendly golf watch from the big “G,” the Garmin Approach S12 is the watch for you. With a sunlight-readable 1.3-inch screen and 42,000 preloaded golf courses, you’ll never feel outmatched on the links. It’s worth mentioning that navigation is done via tactile buttons along the sides of the case, but they do work really effectively. 

The watch is loaded with necessary features and none of the extra stuff—that’s how they keep the price so approachable. Quickly reference the front, middle, and back of the green, so you have all the data you need for the perfect shot. The course maps give distances to hazards and doglegs so you know exactly where they’re hiding no matter where you stand on the course. 

And Garmin didn’t slack on the battery in their entry-level offering: an unparalleled 30 hours in GPS mode, making it ideal for extended weekends of play. It is lightweight, stylish, and at $199.99, you simply can’t go wrong.

7. Voice Caddie T11 PRO Golf GPS Watch

Is your neck hurting you from constantly looking down at your wrist when you should be focusing on the green—on your swing? Voice Caddie has the solution for you: the T11 PRO Golf GPS Watch. 

With voice-guided distance readings, the watch includes a beautiful Super OLED touch display, wind direction and speed confirmation, shot and putt tracking, undulation data, club recommendation, and so much more. The Voice Caddie T11 PRO is simply loaded with features, including a practice tempo feature where you can work on your game anywhere you can swing a club. 

Also, why not integrate AI technology into a golf watch? Voice Caddie has you covered with a golf AI service that automatically provides essential information based on the player’s location and situation without any extra steps or maneuvers. 

With 10 hours of battery life and a lightweight design, the T11 Pro is a great companion for someone looking for the latest and greatest technology, all at a very reasonable $349.99.

8. Shot Scope X5

The Shot Scope X5 is perfect for golfers who want detailed performance tracking. With automatic shot recording, providing over 100 statistics to analyze your game, the Shot Scope X5 really helps you work on the little things that add up to give you that extra edge! 

It has a full-color touchscreen and over 36,000 preloaded course maps. It also has a really nice integrated and comfortable rubber strap and a really nice low-profile construction. With 10 hours of battery life, you’ll be able to get through a whole day of golfing without needing a charge. 

Additionally, it has all the features you rely on to be at the top of your game: personalized full hole maps, dynamic F/M/B distances to the green, front and carry distances to hazards, green view and pin placement, layup points and dogleg distances, digital in-round scorecard, and so much more. It also tracks your steps outside of golfing so you can stay in tip-top shape! The Shot Scope X5 is currently on sale for $229.99. Grab yours before it’s too late! 

9. Garmin MARQ Golfer (Gen 2)

If you are looking for something that is ultra-premium, exclusive, and built to last, the Garmin MARQ Golfer is an absolute game-changer. Available in two different case materials—fused carbon fiber or grade 5 titanium—the MARQ Golfer is as luxurious as a golf watch I’ve ever seen or heard of. 

With a domed sapphire lens covering an AMOLED touchscreen, you have both durability and functionality. It also features every possible golf-related function, including a virtual caddie, wind speed/direction display, and hazard view. With 41,000 preloaded courses, it offers unparalleled course intelligence. 

The watch also functions as a high-end fitness tracker with Pulse Ox, heart rate, and stress monitoring. Battery life extends up to 16 days in smartwatch mode and 28 hours in GPS mode, making it ideal for frequent golfers. The fused carbon fiber model has an MSRP of $3,100, while the grade 5 titanium model is $2,300. 

10. Samsung Galaxy Watch5 Pro Golf Edition

Samsung Galaxy watches are renowned for their durability, features, and dedicated software. The Samsung Galaxy Watch5 Pro Golf Edition combines Samsung’s advanced smartwatch technology with the full range of golf-specific features. 

It has a titanium construction which keeps the overall weight down, allowing you to swing your club without any hindrance. With 80 hours of battery life and 20 hours in GPS mode, this is a watch that barely needs to be charged. Simply place it on the dock at night and never worry about pesky battery life issues during the day. 

This watch can be worn every day, with countless faces available and a full range of fitness and connectivity functions. At $399.99, the Samsung Galaxy Watch5 Pro Golf Edition is a great piece to consider and certainly worthy of this list.

Final Swing: it’s up to you!

Sometimes it feels like a chore to invest and choose the right equipment. But with so many good options available, you simply can’t go wrong with an established company. All of the watches, and companies, on this list are tried and true, and it really comes down to budget, preference, and comfort. 

So definitely consider trying a few of these on the wrist—maybe even swinging a club with them on before choosing which one to purchase. I’ll see you guys on the links…don’t forget your golf watch!

Do we need luxury watches? At first, the answer might seem like no. After all, we can just use our phones to check the time or date. We could even get a smartwatch with way more features than a regular luxury watch. 

So, why do we need luxury watches? It’s about the feeling we get when we look at our wrist and think, “Wow, that’s a really nice watch.” That kind of emotion doesn’t come from glancing at a phone or a computer screen. Luxury watches can be a part of who we are—an extension of our style and a way to show what we like.

History of Luxury Watches 

Clocks have been around since the times of the Egyptians, Romans, and Greeks. Beginning with clock towers, people eventually wanted to carry timepieces with them as they traveled. This led to the rise of the pocket watch. However, with the Industrial Revolution came a demand for more precise timekeeping. 

During the world wars, watches became even more essential, and over time, pocket watches faded from common use. Luxury watches were part of this evolution and soon became the preferred choice for celebrities and a symbol of celebrating life’s milestones.

Top 20 Best Luxury Watches

Here’s a list of the top luxury watches you can get today.

Rolex Submariner (ref. 124060)

Arguably the most recognizable watch from the most iconic watch brand, the Rolex Submariner starts this list with a bang—specifically, reference 124060, the current no-date model of the Submariner lineup. The watch features a 41mm case and is often praised for its clean, symmetrical design, making it a favorite among enthusiasts. 

Many consider the no-date variant the most aesthetically balanced option. Despite its size, the watch wears comfortably, even on smaller wrists, and is priced at an MSRP of $9,200. With 300 meters of water resistance, the Submariner easily qualifies as a GADA (go anywhere, do anything) watch. The Glidelock clasp allows for quick and precise adjustments, making it convenient to wear in various settings. 

Whether paired with casual jeans and a T-shirt or dressed up with a suit and tie, the Submariner effortlessly complements any outfit. Powered by the Rolex 3230 movement, this watch boasts a 70-hour power reserve. 

Patek Philippe Nautilus (ref. 5811/1G)

One of Patek Philippe’s most iconic watches is its Nautilus line, and the 5811 is a standout example. This white gold model features a time-and-date function, offering both elegance and practicality. Despite its 41mm diameter, the watch wears comfortably due to its slim 8.2mm thickness. 

It also boasts a respectable 40-hour power reserve. At its heart is Patek’s 26-330 movement, a masterpiece of engineering that can be admired through the open case back. The Nautilus 5811 comes with an integrated bracelet, which enhances its sleek design but can make swapping out the bracelet slightly more challenging compared to other watches. 

However, the attention to detail in every aspect of this timepiece leaves little to be desired. With an MSRP of $72,230, this watch represents the pinnacle of high horology—a timeless piece built to last for generations.

Audemars Piguet Royal Oak (ref. 15510ST.OO.1320ST.08)

We often hear rappers mentioning their APs or boasting about the number of baguette diamonds in their watches. The reference 15510ST.OO.1320ST.08 might be a mouthful to say, but it’s better known as the AP Royal Oak with a silver dial. 

Priced at an MSRP of $28,600, this watch measures 41mm and is one of the cleanest designs in the Royal Oak lineup. While there are several variations of this model, this version stands out for its simplicity and elegance. The watch is powered by the AP Calibre 4302, featuring a time and date function. 

At first glance, it might appear to have a standard silver dial. However, a closer look reveals the intricate Grande Tapisserie pattern—a signature texture that adds depth and unmistakable AP character to the design.

Vacheron Constantin Fifty Six Self-Winding 40mm Pink Gold (ref. 4600E/000R-H101)

For people like me, looking at a watch like this instantly sparks the thought, “Wow, that is a good-looking watch.” The design of the Vacheron Constantin Fifty Six is simple yet utterly mesmerizing. Inside, the watch houses the Caliber 1326, with a case measuring 40mm in diameter and a slim 9.6mm thickness. 

The standout feature is its stunning black sector dial, complete with a date window at 3 o’clock. Although the case is called pink gold, it has more of a warm gold tone that doesn’t come across as overly pink when worn. 

The watch is paired with a black leather strap, making it perfect for black-tie events. However, its versatility means it could just as easily be worn with jeans and a T-shirt. Flip it over, and the transparent case back invites you to linger and admire the intricate movement within. All of this is available for an MSRP of $25,500—a timeless piece that bridges elegance and versatility.

A. Lange & Söhne Lange 1 (ref. 191.062)

When buying this watch, you might want to invest in a camera, too—you’ll be taking plenty of photos of it. With a wearable 38.5mm case and a slim 10mm thickness, this timepiece, crafted in platinum, is both elegant and understated. 

Collectors often talk about paying the “back tax,” referring to pictures of the case back, and for good reason. The movements by A. Lange & Söhne are renowned for their beauty, and this watch is no exception.

Despite being manually wound, the craftsmanship visible through the case back is a work of art in itself. On the front, you’re greeted by a stunning onyx dial featuring time, date, and power reserve functions. 

The watch is paired with a black alligator strap, adding to its sophistication, and offers a water resistance of 30 meters. Limited to just 300 pieces, this watch is as rare as it is exquisite. With an MSRP of $57,400, it’s a true masterpiece—and in my opinion, worth every penny.

Jacob & Co. Bugatti Tourbillon Black Titanium on Strap

Jacob & Co. is renowned for creating some of the most unique and seemingly impossible timepieces, and the Bugatti Tourbillon Black Titanium is no exception. Drawing clear inspiration from Bugatti, this watch is a marvel of design and engineering. 

At first glance, the watch’s three dials immediately catch your attention. The far-right dial resembles a gas gauge, adding a playful automotive touch.

Meanwhile, a V16 engine animation sits next to a 30-second flying tourbillon, perfectly echoing the power and precision of a Bugatti supercar. The central dial displays the time in a dynamic way, designed to mimic the sensation of accelerating from 0 to 60, just like pressing the gas pedal. 

While this watch may not appeal to everyone, it stands as one of the most impressive collaborations between a watchmaker and an automotive brand. Despite its complexity, the case remains surprisingly wearable at 52mm—a bold but fitting size for such a statement piece. 

This extraordinary timepiece can be yours for an MSRP of $340,000 —a true celebration of luxury, innovation, and automotive excellence.

Richard Mille RM 65-01

Every time you glance at this watch, you’re bound to notice something new you haven’t seen before. The Richard Mille RM 65-01 features a skeletonized dial, allowing you to fully appreciate the craftsmanship and complexity you’re paying for. 

As a split-second chronograph, this watch lets you time two different events simultaneously. It also boasts a specially designed rotor that efficiently winds the watch during any activity. The level of innovation in this timepiece is unparalleled within its segment. 

Designed with sports and performance in mind, the RM 65-01 is perfect for those who lead an active lifestyle. It also houses Richard Mille’s most complex movement to date, making it a true marvel of engineering. For the blue quartz version, this exceptional watch comes with an MSRP of $380,000—a testament to cutting-edge design and performance.

Cartier Santos Medium (ref. WSSA0029)

The Cartier Santos Medium has taken the watch world by storm, and I’ve seen it on more wrists than some of the popular Rolex models lately. With a 35mm case, it wears comfortably, especially for those with smaller to medium wrist sizes. 

The watch also offers a practical water resistance of 100 meters. While the high-polished bezel around the dial has earned the Santos a reputation as a scratch magnet, don’t let that discourage you—it remains one of the most elegant watches available. The model comes in a variety of dial and case materials, but the classic white dial in stainless steel is priced at an MSRP of $7,050. 

For those with larger wrists, there’s a larger Santos model available, which also includes a date function. One standout feature across the lineup is the integrated quick strap-change system, allowing you to easily switch between the steel bracelet and the leather strap provided by Cartier.

IWC Big Pilot’s Watch (ref. IW329303)

One of IWC’s iconic timepieces, the Big Pilot, is available with a stunning blue dial and an EasX-change strap system for easy swapping between straps. With a 43mm case and a blue leather strap, this watch wears on the larger side but remains comfortable and stylish. 

The Big Pilot offers everything you need in an everyday watch, including 100-meter water resistance, a 60-hour power reserve, and a transparent case back showcasing the IWC 82100 in-house movement. While it comes with several strap options, the blue leather strap makes that blue dial pop. 

For a period, I was focused on adding blue dial watches to my collection, and this one made the list, especially with an MSRP of $8,700. It’s a versatile watch that’s easy to wear in any situation. The dial is highly legible, and the glass is secured to withstand pressure changes, making it both practical and attractive.

Omega Speedmaster Professional Moonwatch (ref. 310.30.42.50.01.002)

The Omega Speedmaster comes in many variations, but the classic design with the black dial and the new 3861 movement remains the most popular. This is a hand-wound watch, and I once read that as you wind it, you should reflect on how you’ll be intentional with your time. 

Priced at an MSRP of $8,000, the Speedmaster features sapphire crystals on both the front and back, giving you a clear view of its intricate design. One standout feature is Omega’s new bracelet, which is a true “chef’s kiss”—its tapered design to 15mm and the on-the-fly adjustment, known as the “comfort setting,” make it a joy to wear. 

The case measures 40mm but wears smaller than expected, with a thickness of 13.2mm. This versatile watch can be paired with a variety of straps, giving you the feeling of owning a new watch each time you switch them out.

Tudor Black Bay (ref. M7941A1A0RU-0003)

Before diving into the details of the watch itself, let’s take a moment to appreciate the bracelet. Tudor has stepped up their game with this one, creating a bracelet that not only looks fantastic but feels great on the wrist. 

This particular version of the Black Bay features a striking red bezel and comes in at 41mm, with an MSRP of $4,700. With the recent refresh, Tudor has introduced a new METAS-certified movement, meaning the watch is not only highly accurate but has also passed rigorous testing to ensure top-notch performance. 

The combination of the red bezel, black dial, beautiful bracelet, and new movement makes this a home run for Tudor. Additionally, the T-fit clasp allows for quick, on-the-fly adjustments, perfect for various activities, all while maintaining a solid 70-hour power reserve.

Grand Seiko Sport Lion’s Mane SBGE307

Grand Seiko is renowned for its stunning dials and intricate movements, particularly the Spring Drive. The Lion’s Mane, with its striking dial, is sure to spark conversations wherever you go. 

With a case size of 44.5mm, this watch is on the larger side, but that extra size allows for a better view of the dial’s exquisite details, highlighted by the sweeping hand of the Spring Drive movement. Additionally, it features a GMT hand for those who need to keep track of multiple time zones. The watch offers a solid 200-meter water resistance, making it versatile for a variety of activities. 

Priced at an MSRP of $11,000, it’s not only visually captivating but also comes with a 72-hour power reserve and one of the most accurate movements available. It’s easy to see why this timepiece is a true showstopper.

Hublot Big Bang Unico Green Saxem

If your favorite color is green or you’re in the market for a bold statement watch, the Hublot Big Bang Unico Green Saxem might be the perfect choice. This timepiece lets everyone know just how much you love the color green. 

The watch comes in at a wearable 42mm and houses the Hublot Unico movement, which consists of 354 intricate parts. Despite the complexity, it achieves an impressive 72-hour power reserve and offers 50 meters of water resistance. 

The case is crafted from Saxem, a material closely related to sapphire, allowing more of the movement to be visible through the transparent case. With its in-house movement and unique case material, this watch is limited to just 100 pieces, making it a rare collector’s item. The MSRP is $121,000.

Blancpain Fifty Fathoms Automatic (ref. 5010 12B30 B52B)

Does the age of a watch brand necessarily mean a longer power reserve? Probably not, but Blancpain, one of the oldest watchmakers in the world, offers an impressive 120-hour power reserve in its Fifty Fathoms Automatic. 

This model features a 42mm titanium case and comes with a sail canvas strap. Inside, you’ll find the Caliber 1315, which provides time and date functions only. There are several variations of this watch, but this particular one boasts a sleek black dial and a beautiful open-case back. It’s priced at an MSRP of $18,400. 

The Fifty Fathoms is versatile enough to be worn with a suit or dressed down with jeans and a shirt. However, it does wear on the larger side, so it may not be the best fit for those with smaller wrists.

Glashütte Original PanoMatic Lunar Blue Dial (ref. 1-90-02-46-32-64)

The last time I talked about moon phases was probably back in high school, but the Glashütte Original PanoMatic Lunar is sure to reignite those conversations. This watch features a stunning radiant blue dial and comes in a 40mm case size with a water resistance of 50 meters. 

Despite the moon phase complication, the watch remains relatively thin at 12.7mm, housing the in-house Glashütte movement with a 42-hour power reserve. The unique dial configuration of this timepiece is sure to set you apart from others, offering a design that’s as distinctive as it is elegant. 

Priced at an MSRP of $11,200, this watch comes on a blue fabric strap that enhances the blue dial, making it even more eye-catching.

Breguet Tradition Tourbillon (ref. 7047 7047PT/1Y/9ZU)

Many watches like to show off their engineering with an open case back, but Breguet takes a different approach by displaying their craftsmanship right on the front of the watch. Made from platinum, this timepiece has a 41mm case size and a thickness of 16mm, making a bold statement on your wrist. 

When it comes to luxury watches, the tourbillon can be considered the epitome of fine watchmaking, and this watch is no exception. The tourbillon features Breguet’s Calibre 569, which houses an astounding 542 pieces and offers a 55-hour power reserve. With an MSRP of $222,200, this watch showcases what the highest level of horology truly looks like.

H. Moser & Cie. Streamliner Centre Seconds Purple Haze (ref. 6201-1201)

No other watch looks quite like the Streamliner, and that’s what truly sets H. Moser apart from the rest of the watch world. This timepiece features an integrated bracelet with a 40mm case size and offers 120 meters of water resistance. The dial is a stunning purple haze fume, as H. Moser describes it, but the real magic lies on the back. 

The transparent case back reveals the HMC 201 movement, which is a simple time-only function but beautifully crafted. The bracelet is made with individually finished links, allowing it to comfortably hug the wrist and wear well in any situation. With a retail price of $24,000, this watch is not just a timepiece—it’s a conversation starter and a head-turner.

Parmigiani Fleurier Tonda PF Sport Chronograph (ref. PFC931-1020002-400182)

Parmigiani is synonymous with high-level watchmaking, and the Tonda PF Sport Chronograph is a prime example of this excellence. Inside the Tonda, you’ll find the PF070-COSC movement, which offers a 65-hour power reserve and features time, date, and chronograph functions. 

The watch comes in a 42mm steel case with a thickness of 12.9mm, combining sportiness with elegance. The dial is beautifully textured with a silver finish, complemented by blue subdials for the chronograph. 

The watch is paired with a blue rubber strap that perfectly matches the subdials, adding to its sporty yet sophisticated aesthetic. With an MSRP of $30,000, this timepiece is an easy addition to any collection, offering a sportier take on high horology.

Laurent Ferrier Grand Sport Tourbillon Pursuit (ref. LCF044.02.T1.RN1.2)

A common trend in luxury watches is the mesmerizing display of movement and engineering, and the Laurent Ferrier Grand Sport Tourbillon Pursuit is no exception. The tourbillon is showcased on the back of the watch, while the front features a stunning salmon-colored dial with a small seconds hand at 6 o’clock. 

Laurent Ferrier has put watch enthusiasts in a difficult position—it’s hard to decide whether to admire the captivating movement on the back or the elegant dial on the front. This timepiece is on the larger side, measuring 44mm in diameter with a 13.5mm thickness. 

However, it is crafted from grade 5 titanium, making it surprisingly light on the wrist. Inside, the watch houses the LF619.01 hand-wound movement, offering an impressive 80-hour power reserve, all for $200,000.

Czapek Antarctique Polar Sky 40.5mm

Living in a big city often means we don’t get to see the stars at night, leaving us to imagine what that view would be like. The Czapek Antarctique Polar Sky brings that night sky to your wrist. 

The watch features a very wearable 40.5mm case with a thickness of 10.5mm, making it comfortable for daily wear. It comes with an integrated brushed and high-polish bracelet, complete with a micro-adjustment for easy, on-the-fly sizing changes. For versatility, it also includes a rubber strap, allowing you to wear the watch with anything from jeans to a suit. 

But the real magic happens on the back. The open case back showcases the Caliber SXH5 with a micro-rotor, offering a clearer view of the movement and a 60-hour power reserve. Limited to just 99 pieces, this watch retails for $30,500, making it a truly exclusive timepiece.

Conclusion

Going back to the original question: do we need luxury watches? These timepieces are crafted with extreme precision, each part serving a unique purpose. The answer remains yes—luxury watches inspire a feeling that can become addicting, making you crave more and more. 

I own some of the timepieces listed here, and I can tell you that it’s a great feeling to go about my day only to glance at my wrist and smile. There’s a special connection that comes from the research, the countless photos, and the careful thought put into selecting a luxury watch that truly reflects your persona.

The Swiss have had hundreds of years to perfect their craft, producing elite timepieces for as long as people have worn watches, often being revered as the beating heart of the watch industry. 

Pristine materials, flawless, innovative movements, and unique designs are a few characteristics the Swiss implement into their pieces, with each dripping with life and intricacy that cause them to come alive on your wrist. 

The details of the pieces vary, but these watches are technical innovations that allow the wearer to find a variant of any kind to suit their desires.

There are countless specimens to choose from, but before we take a closer look at the pieces themselves, let’s study the rich history of how the Swiss came to produce so many electrifying pieces.

History of Swiss Watches 

To understand the history of Swiss watches, we have to take a look at the Reformation (you know, when Martin Luther nailed the 95 Theses on the wall?) The Reformation ignited intense, violent religious revolutions and wars with Germany at the center. But why is Germany so important? 

The uncertainty of the war dampened the productivity of French and German watchmaking, which, at the time, was the primary supplier of watches around Europe since they were the original creators. Switzerland already had a long history of watchmaking, and it also had a reputation for remaining neutral during times of war. 

Some of the French Huguenot watchmakers fled their country and settled in Switzerland, where they continued to work and perfect their craft in peace.

As more influential watchmakers came pouring in, they began to settle in Geneva, eventually transforming the Swiss watchmaking methods and blending different ideas and different materials to give us the unique aesthetic of Swiss watches as we know them today. 

Top 20 Best Swiss Watches

There have been a lot of Swiss watches over the years, and some look very similar, making it quite confusing to decide what best suits your style. When you make the financial commitment to purchase high-quality watches such as these, you want to be sure you’re getting the most out of your piece. 

Thankfully, we’ve narrowed down 20 of the best Swiss watches so that you know exactly what to look for and how to find a brand that suits you.

Rolex Datejust 36 (ref. 126234)

When Rolex first introduced its 36mm Oystersteel beauty, it was the first automatic wristwatch with a jumping date complication displayed in the dial. It set the standard for how a date display should function, inspiring countless other pieces to follow the same design. The bracelet is made of the same material, using jubilee, five-piece links, and a folding oyster clasp to maximize comfort. 

The Bezel is fluted and smooth with exquisite polishing, complementing the stainless steel case perfectly. Multiple movements have been used to power the Datejust 36, but it has always featured a self-winding caliber. The frequency reaches 28,800 vph with a balance bridge and Rolex’s Parachrom hairspring. It also has a water resistance of 100m. 

The Rolex Datejust 36 comes with a retail price of $9,250.

Omega Seamaster Diver 300M (ref. 210.30.42.20.01.010)

The Seamaster Diver 300m has embraced a heritage that it has created, undergoing countless updates to ensure it maintains its reputation as one of the most influential pieces on the market. This 42mm model is crafted with stainless steel with a deep black aluminum bezel, which matches the wave-pattern dial beautifully.

It features a self-winding movement with a power reserve of 55 hours, and the water resistance comes in at 300m, living up to that Seamaster title. The milanese-style bracelet is forged from the same steel as the case with a foldover clasp, keeping the same aesthetic across every feature, giving the wearer a dark, minimalist, and utilitarian look. 

The Omega Seamaster Diver 300M costs $6,500.

Tudor Black Bay 58 (ref. M79030n-0001)

The Black Bay is one of Tudor’s most iconic pieces, often being the first one to come to mind when you see the brand’s logo. It is a beautiful, stainless steel powerhouse whose aesthetical prowess is only rivaled by its detailed intricacy. The case measures 39mm with a polished and satin finish, with a thickness of 11.9mm and a lug-to-lug of around 48mm. 

Powered by a Calibre MT5402 COSC, the self-winding mechanical movement features a bidirectional rotor system and has a power reserve of approximately 70 hours. The Black Bay bezel is arguably the highlight of the piece as it is unidirectional, meaning that you can rotate it in any direction you wish. It’s colored in matte black and is domed, adding more curves to the already curvy watch.

The Tudor Black Bay 58 costs $4,175.

Patek Philippe Calatrava (ref. 5227J)

Dubbed by Patek as “the very essence of the round wristwatch,” the Calatrava is truly elegant. It has a subtle charm, with each curve complementing the other and a color that implements its sly hand, even if it’s not the boldest piece on the market. The case is yellow gold measuring in at 39mm.

The strap comes in shiny alligator leather with square scales colored chocolate brown, and the dial is lacquered with ivory, with gold applied to the hour markers to reinforce the elegant aesthetic. The Calatrava from Patek Philippe comes with a retail price of $41,710.

Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph (ref. 26622CE.OO.D002CA.01)

The case, bezel, push-pieces, and crown on the Royal Oak Offshore by Audemars Piguet are all made of black ceramic giving it a sleek, smooth texture. The case measures 43mm across with a thickness of 15.5mm and a water resistance of 100m. The dial has a luminescent coating and compliments the rest of the aesthetic. The iconic Royal Oak Offshore hands are made of white gold. 

The rubber strap comes with a titanium AP folding clasp. This piece also comes with an additional black alligator strap. It is a self-winding flying tourbillon with a power reserve of 65 hours, which beats at 21,600 vph. 

The Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph is a limited edition watch requiring an appointment to determine the price.

Vacheron Constantin Overseas Dual Time (ref. 7920V/210A-B546)

This 18k pink gold watch features a dual time zone with a day and night indicator and a date hand, which is quite a notable feature when comparing it to other watches on this list. Its diameter measures 41mm with a thickness of 12mm, making it a little bit larger than watches we have seen before. The transparent sapphire crystal case-back allows you to view the in-house caliber 5110 DT that powers the watch.

The dial is a rich green with a sunburst-finished base. The internal minute track is circular, and the external track is velvet-finished.

The date window is at the 6 o’clock, and the red 18k dual-time hands fit perfectly with this elegant aesthetic. The Overseas Dual Time is truly a visual masterpiece that radiates a luxurious energy, which justifies its $75,500 retail price.

Breitling Navitimer B01 Chronograph 41 (ref. AB0139631C1P1)

The Navitimer was originally developed to help pilots perform all necessary flight calculations while in the air. Now, it has become a staple of the Breitling brand as one of their most desired and aesthetically pleasing pieces. It is a stainless steel watch measuring 41mm with a thickness of 13.6 mm, making it ever so larger than the Vacheron watch from earlier. The bezel is bidirectional with a slide rule. The crystal is a cambered sapphire, and it is anti reflective on both sides. 

The self-winding mechanical Breitling 01 movement powers the piece, providing it with a power reserve of 70 hours. It beats at 28,800 vph with a whopping 47 jewels. The strap is made from alligator leather, and it is a striking blue, which pairs nicely with the rest of the design. 

The Breitling Navitimer B01 Chronograph 41 costs $16,200.

Cartier Tank Must Large

The Cartier tank is a slick, subtle, shiny piece made of stainless steel that measures 41mm. Like most Cartier pieces, it is a square watch with square glass. While it measures fairly large, it has a sleek design with elegant curves that comfortably fit your wrist. 

It is a self-winding mechanical watch with blue, sword-shaped hands. The dial has an off-white tone, and the signature Cartier Roman numerals are bold, black, and brilliant. 

The Cartier Tank Must costs $5,000.

IWC Mark XX (ref. IW328201)

The Mark XX comes in a 40mm stainless steel case. The case back is closed, displaying the IWC logo on the back of the watch. The date window sits at 3 o’clock, and the dial is a bold navy blue. The white minute indices look nice on the backdrop and the elegant hands are finely polished and work wonders on the aesthetic. 

The IWC 32111 Calibre powers the watch, giving it a power reserve of 120 hours. It beats at 28,800 vph and is made up of 21 jewels. It comes with a wide variety of straps. In my opinion, the best one is a nice black calfskin leather that fits well with the other features of the piece.

The IWC Mark XX costs $5,250.

Blancpain Fifty Fathoms Bathyscaphe Automatic (ref. 5000A 0140 O52A)

Made from a smooth ceramic, the Bathyscaphe case is 43.6mm in diameter. The strap and dial are both a rich navy blue, which gives the piece a subtle flare and highlights the beautiful ceramic. The gradient sunburst dials are quite large, displaying Super-LumiNova black indexes that light up in dark places. 

The open case-back features a sapphire crystal, allowing a full view of the movement. The Caliber 1315 automatically powers the watch, giving it a 120-hour power reserve and a smooth 4Hz frequency. This movement comes equipped with an antimagnetic silicon balance spring and a black 18k gold oscillating weight. I love the dark beauty of this watch; it pairs nicely with any formal attire.

The Blancpain Fifty Fathoms Bathyscaphe Automatic costs $13,700.

 Zenith Chronomaster Original El Primero 38mm (ref. 03.3200.3600/69.M3200)

The casing is crafted from 38mm of bright, stainless steel with the same measurements and proportions as another Zenith piece, the A386. The dial is a beautiful white matte, featuring three different colored counters, all in their own unique shade, contrasting each other quite elegantly and rounding out the indices quite nicely. 

El Primero movement powers this piece, operating at a very comfortable frequency of 36,000 vph and a power reserve of 60 hours. This high-frequency chronograph movement is the culmination of over 50 years of dedication to mastering the intricacies of the El Primero Calibre.

The Zenith Chronomaster Original El Primero 38mm costs $10,300.

 Breguet Type 20 Flyback Chronograph (ref. 2067ST/92/3WU)

The Type XX from Breguet is a 42mm timepiece that follows the footsteps of similar watches from the 1950s and 60s. It is made of stainless steel with a sapphire case back, and the dial is jet-black with numerous time indicators and indices with Arabic numerals coated with ivory luminescence. 

The strap is made of calf textile leather with an ardillon, stainless steel buckle. The Calibre 728 powers the piece with a power reserve of 60 hours and a frequency of 5 Hz. It is a bidirectional automatic watch with a flat silicon spiral and inverted silicon anchor. 

The Breguet Type 20 Flyback Chronograph costs $19,100.

 Chronoswiss Strike Two Terra Limited Edition (ref. CH-5023-BRSI)

The Two Terra Limited is a very unique-looking watch. The first thing you’ll notice is that the dial mimics the rugged beauty of the earth’s terrain. It’s a rough, light brown color, with extremely detailed texturing to give it a grainy feel. The case is sleek and silver, measuring 40mm, and it aims to deliver a tactile experience on the wrist. 

Chronoswiss’ newly manufactured C.6000 powers the piece, distinguished by its ruthenium plating. It delivers 15 hours of power reserve to the watch, and the primary aim of Chronoswiss, at the moment, is to implement this complex moveset into more timepieces. 

The Chronoswiss Strike Two Terra Limited Edition (ref. CH-5023-BRSI) costs $10,800.

Glashütte Original SeaQ Blue Dial 39.5mm on Bracelet (ref. 1-39-11-09-81-70)

The Glashütte Original Sea Q was designed to adapt to changes in water pressure during a deep dive. The water resistance measures 200m and the watch is fitted with a unidirectional rotating bezel with scratch-resistant inlay.

The case is made of 39.5mm of stainless steel, with an intense blue dial to give it a striking look and match the feel of the deep seas it will traverse. The case features vertically brushed finishing and can come with either a sapphire crystal case back or a stainless steel case back. 

It has an automatic movement, coming directly from Glashütte Original. Its power reserve totals 40 hours, and its frequency reaches 28,800 vph. There is a fine adjustment of the swan neck with beveled edges and polished steel parts, and it also comes with a skeletonized rotor with a double-G symbol. 

The Glashütte Original SeaQ costs $10,600.

 Hublot Big Bang Unico King Gold Ceramic 44mm (ref. 421.OM.1180.RX)

The Big Bang Unico King Gold Ceramic, as the name suggests, is made with polished and satin-finished 18k king gold. The case measures 44mm and is striking, with the bezel complimenting the gold with its black ceramic and titanium screws. It has a sapphire crystal with anti-reflective treatment and features 100m of water resistance. 

Unico has developed its own automatic chronograph movement with the aim of being different and unique. The “open heart style” reveals the design, featuring a double coupling system and column wheel, as well as a 72-hour power reserve. It has a whopping 354 components that have been simplified as much as possible to give the wearer a smooth movement. 

The Hublot Big Bang King Gold Ceramic costs $41,600.

Frederique Constant Classic Moonphase Date 40mm (ref. FC-716S3H6)

This watch is designed for everyday wear. It features a 40mm stainless steel case that has been polished to perfection. The dial is a sleek silver that compliments the shape of the case, as well as the color. It has a sunray finish with diamond cut indexes, and it is a stunner. The case effortlessly bleeds into the dial, which gives it a very simple look but one that is elegant and subtle in its own right. 

It is an automatic watch with an FC-716 powering the movement. The power reserve lasts up to 72 hours, and it beats at a frequency of 28,800 vph. It also comes equipped with 26 jewels to ensure flawless precision. 

The Frederique Constant Classic Moonphase costs $3,895.

Oris ProPilot X Kermit Edition (ref. 01 400 7778 7157-Set)

Made of titanium, the Oris ProPilot X Kermit measures 39mm in diameter. The dial is bright green, and on the date window—as the name suggests—Kermit the frog can be seen on every first day of the month. The purpose of this is to encourage everyone to slow down and focus on the joyful things in life. A simple reminder, one that can be hard to remember at times. 

The Kermit is powered by the Calibre 400. This automatic movement has a five-day power reserve with very high accuracy. It is tremendously reliable with anti-magnetism to deliver flawless timekeeping. 

The Oris ProPilot X Kermit costs $5,900.

 Longines Spirit Zulu Time Titanium (ref. L3.802.1.53.6)

The Spirit Zulu time was made to capture Longines century-old expertise in multiple time zones. It is a round, 39mm titanium watch with a scratch-resistant sapphire crystal and an anti-reflective coating. It has a bi-directional rotating bezel, and the dial is stark black with gold numerals and indices that pair nicely with the flawless titanium. 

It is an automatic watch with a Caliber L844.4 powering the self-winding movement. It beats at 25,200 vibrations an hour with a monocrystalline silicon balance spring, which delivers a power reserve of 72 hours. 

The Longines Zulu Time costs $4,275.

Hamilton American Classic Intra-Matic Chronograph (ref. H38429730)

The American Classic Intra-Matic features a mechanical chronograph movement with a 60-hour power reserve. It measures time with modern precision while keeping the charm of the old-style Hamilton watches that their core audience is so familiar with. 

The case is made of stainless steel, and the dial is sharp black with two different time indicators that give a precise level of detail to the piece.

The indices are small, and the hands are elegant, mimicking the classic feel of original Hamiltons while incorporating that modern touch.

The strap is a smooth, black cow leather with a pin buckle that fits flawlessly around the wrist, optimizing comfort. This is a very traditional piece that doesn’t lean too heavily into an elegant aesthetic but still manages to look quite luxurious while staying true to its own style. 

The Intra-Matic Chronograph costs $2,145. 

 Tissot PRX Automatic Chronograph (ref. T137.427.11.041.00)

Rounding out the list is the Tissot PRX Chronograph. It measures 42mm of stainless steel and features a satin finish.

It has a sleek, angular form mimicking the sports watch style of the 70s while also keeping true to the modern era of watchmaking. The dial is a simple yet beautiful blue that gives the appearance of calm waves amidst the ocean. Quite the peaceful aesthetic. 

Inside, the ETA/Valjoux caliber A05.H31 automatic movement offers a power reserve of 60 hours, with 12-hour, 30-minute, and 60-second counters that assist in keeping the most accurate time possible while moving smoothly and efficiently. 

The PRX Chronograph costs $1,895.

Conclusion

So there you have it. Swiss watches come in many shapes and sizes, making it hard to distinguish one specific shape that sets Swiss making apart from any run-of-the-mill designers. All of these pieces do have one thing in common. 

However, they are crafted with an unmistakable amount of detail, with each one telling its own story and flawlessly embodying the brand it derives from.

Swiss watches are some of my favorites in the market. I find that they are the most powerful and the most elegant, and, in some cases, they are much more affordable than opposing designs, which will always earn you a few extra points in my book. 

I hope I have helped you narrow down what best fits your style. The differences in these pieces can be overwhelming at first, but I promise, as you become more accustomed to the watch world, you will find a piece, Swiss-made or not, to suit your every need

It’s no secret that the spectacular quality of a luxury watch almost never comes for cheap. But what about those watch fans who admire the refinement of watchmaking yet are unable to afford higher-end pieces? Never fear: microbrands provide the solution.

These small, generally affordable brands offer unique designs at accessible prices. Thanks to the many microbrands on the market, any watch enthusiast can easily find any style of watch. But amidst such a dizzying sea of offerings from all sorts of small brands, it can be challenging to find exceptional-quality offerings. 

Thankfully, when you do, they astonish and amaze time and time again. There’s something for everyone, and all it takes is to find that special piece that would be a special addition to your collection or a faithful companion day in and day out.

History of Microbrand Watches

Small brands working steadily away at producing their own designs and quality pieces are as old as watchmaking itself. Often, these were individual watchmakers, producing pieces one by one.

Thanks to recent advancements in technology and global connectedness, watch designers are now able to get their parts produced by private-label companies, allowing individuals to realize complex case patterns and exquisite dial layouts.

The best microbrands are often the passion projects of watch aficionados, who are able to bring their expert collecting eye to bear on creating their own watches.

When you buy a quality microbrand watch, you’re tapping into a tremendous amount of attention, design, and energy, backed by the experience of people who have been immersed in the horological world for years.

Top 20 Best Microbrand Watches

There are a dizzying number of microbrand watches on the market right now, and it can be hard to pan through all these options to find the nuggets of gold. Look no further than this list, where I dive deep into 20 of the best watches out there on the market. I personally guarantee you’ll find at least one that speaks to you. Without further ado, let’s dive right in!

Christopher Ward The Twelve (Ti) Astral Blue

Since the 1970s, there have been very few new steel sports watch designs, while the originals—the Royal Oak, Nautilus, Ingénieur, and 222—continue to enjoy tremendous popularity. They’re iconic designs and were truly game-changing when they first came out. The Twelve is, without a doubt, a worthy successor to these spectacular watches, and it manages to reference the originals in a way that is both unique and refreshing.

The Twelve features a characteristic dodecahedronal bezel (try saying that ten times fast!). This bezel is absolutely stunning, with many facets and three different finishes to boot. These textures and angles pair perfectly with the sharp and elegant case. 

The dial is absolutely fantastic and shows just as much attention to detail as the case, with a rich fumé (smoky) icy blue color over pyramidal engraved patterning. Toss in those sleek, modern hands, and you have a cutting-edge modern design.

At a clean, wearable 40mm in diameter, with a grade 2 titanium case and a slick tapered bracelet, and priced at just $1,895, this watch could easily be the Astral Blue star of any collection.

Monta Atlas GMT Opalin Silver Dial

GMT watches have the unique opportunity of coupling an extremely useful complication (the ability to track another timezone!) with a clean and elegant design, and the Monta Atlas is one of the very best in these regards. 

With its refined silver dial touched with pops of light blue from the GMT hand and text, it transitions from the board room to a refined soirée with ease. Through the exhibition caseback, you can see the MONTA Caliber M-23 with a customized rotor.

At just $2,150, the Monta Atlas GMT Opalin Silver Dial easily meets all the criteria for a worthwhile pick and a beautiful everyday companion.

Lorier Neptune

Almost everyone knows the Rolex Submariner and the Omega Seamaster. They’re some of the most iconic watch designs ever created, full stop. So it took a particular amount of pluck for microbrand Lorier to step up and design the Neptune just as if it had been created in 1957, right alongside these greats. Thankfully, their bravado paid off.

The Neptune has a stunning gilt dial, with gold printing on black and lume that’s 3D printed on to make it extra thick and extra bright. The case is brushed and simple, flowing well into the bracelet. My favorite touch is the bezel, with its oh-so-simple vintage font that, in my eyes, is just right for a vintage-inspired watch like this one.

At 39mm, it’s a wearable companion that can follow you from scuba diving (with 200m of water resistance!) to the office. And at $499, it’s a very palatable choice for your wallet.

Baltic Aquascaphe GMT Orange

Baltic is a new French brand that has been making headlines lately—and with good reason. Their Aquascaphe GMT Orange works with colors in a way that’s incredibly eye-catching and harmonious.

The blue/orange bezel is bidirectional, allowing you to track not just two but three total time zones when you set it. The case has razor-sharp angles and a simplistic brushed surface, emphasizing its tool watch nature.

The dial, for its part, is a readable matte black touched by pops of orange from the GMT hand and dial text. The hands are faceted and polished, powered by the SOPROD C125 GMT, a Swiss automatic movement.

For $938.40, it’s even less expensive than many of its microbrand competitors, let alone some of the larger-brand GMTs. Personally, I recommend tacking on a beads-of-rice bracelet for an additional $97.58, which adds a chef’s kiss of vintage flair.

Formex Essence Leggera Forty One Arctic White

There are sports watches, and then there are sports watches. The Essence Leggera is firmly in the latter category. The case, for one, is made of carbon fiber composite, which makes it durable, gives it a silky feel, and provides a stealthy appearance. Contrast this with the polar white dial, which has engraved horizontal ribbing and bright blue lume on its mirror-polished hands and indices. 

Beating at the heart of this wearable monster is the chronometer-grade Sellita SW-200-1, which has 41 hours of power reserve and is supported by the proprietary Formex case suspension system. This invention acts just like the suspension on a bike to protect the movement from hard knocks and quick motions.

All this extreme functionality and slick design come for just $1,640, including taxes and shipping.

Traska Commuter 38 Adriatic Blue

To pull off a simplistic watch design like this, you really have to nail every single detail. Astonishingly, that’s exactly what Traska has done here with their Commuter 38. It’s an understated everyday watch that can follow you anywhere faithfully. Its case finishing is elegant: brushed lugs and polished bevels emphasize the fluidity of its design and give it a lovely shine.

The bezel and the dial pair splendidly, as each is finished in a sunray pattern. The dial, of course, is rendered in the absolutely stunning blue-green shade that evokes the Adriatic Sea. Both the hands and the indices appear simple but, in reality, have a fascinating triple-faceted structure.

At an impeccable 38mm diameter and a price of just $650, allow me to finish with a brief warning: watch out so you don’t get just as lost in the rich blue-green of that dial as you would in the real Adriatic Sea.

Atelier Wen Millésime 2024 Mù Purple Dial

Full disclosure: this watch is one of my favorites. At once classical and modern, it builds on the integrated sports watches of the past in a stunning new way. Its case structure is stunning and fluid, creating a design that moves your eye around the watch thanks to its compounded curves.

The dial is a work of art. To describe that rich purple guilloché as simply “eye-catching” would be an injustice, but it really does seize your attention and draw your eye in. 

Each dial is hand-crafted by China’s first and only master guillocheur, Cheng Yucai. Another elegant touch is the traditional Chinese pattern known as huí wén on the chapter ring, which is filled with Super-LumiNova.

This $3,588 beauty runs on a special ultra-thin movement made in China, the SL1588A, which was heavily customized for Atelier Wen to feature a strong 41-hour power reserve and some beautiful finishing. 

Its custom purple rotor is visible in part through the caseback, which is engraved with the face of a stone lion whose mouth is transparent sapphire. It’s a watch that punches well above its price point and could easily compete with icons like the Royal Oak at over ten times its retail.

Zelos Aurora Field 38mm Bronze Hammered Blue

Many people are fascinated by the idea of a watch that ages with them, slowly accumulating scratches and scuffs from life’s great journey. A bronze watch can take this idea to the extreme. Over time, bronze slowly acquires a spectacular green patina—think of the Statue of Liberty in a unique and gradually changing pattern. If any of this sounds appealing to you, the Zelos Aurora Field is the perfect pick.

Even beyond its elegant brushed bronze case, the Aurora Field features a stunning hammered dial with a fumé blue gradient. Copious amounts of lume fill the sporty indices and hands, as well as the rehaut minutes scale. With its hammered texture and polished indices, it’s easy to imagine the Aurora Field as the product of a master metalworker’s workshop.

For just $399, this utterly unique everyday wear with 200m of water resistance could, and certainly should, be yours.

HALIOS Seaforth IV Pastel Blue

Looking for something playful and simple but a sturdy companion for wherever life takes you? Canada-based microbrand HALIOS’ Seaforth collection is the perfect answer. Available with or without a clean and nondescript dive bezel, this is a watch that can follow you from sea to land to sky with ease. 

Its rich blue dial has an extremely creamy and smooth texture, and its prominent crown guards establish it as a durable tool watch. The extreme legibility of such a simple but refined dial set it firmly as one of the very best in this category. Frankly, it’s very difficult to find any fault with this watch—and the movement beating inside, a Sellita SW-200-1 is just as solid as the rest of it.

At $775 with the rotating bezel or $735 with a fixed one instead, the Seaforth IV Pastel Blue is a great value option for almost any budget.

Farer Markham II World Timer

We’ve already featured several GMTs on this list, and while they’re exceptional watches, the Farer Markham II World Timer takes the level of travel functionality a whole step further by tracking not just one or two extra timezones but all of them simultaneously. 

This is a complex design that’s hard to pull off simply or elegantly, but the incredibly cohesive design of the Markham II manages just that. The extra crown at 10:00 allows you to set the 24-hour rotating time zones bezel, aligning them each with the proper hour. The dial is, in my opinion, faultless, from the depth of the white guilloché base to the red and blue accent colors in various shades to the numerals and text shaped in a clean, modern font.

For $1,695, this quality, functionality, and attention to detail do come at a slightly elevated price, but it’s an investment that won’t stop paying dividends.

Nodus Contrail GMT Laguna

The Contrail GMT Laguna captures all of the Hollywood movie-star charm you would hope for from a Los Angeles-based brand like Nodus. I absolutely love the profile of this case and the way it lays on the wrist. I’m a sucker for twisted lugs, and the way Nodus has opted to mirror polish the outside of these lugs and brush the inside just provides some spectacular contrast, especially when seen in the context of that glossy sapphire GMT bezel. 

The dial serves as the epicenter for all that charm, with its clean matte sandy finish that recalls hot California beaches in the summer, and the addition of a color-matched date window is a great touch.

For $825, it’s a solidly priced watch for a product that has clearly seen a significant amount of attention to detail in its design and development. It’s an elegant tool watch that doesn’t just do its job—it does it well.

Studio Underd0g Watermel0n

This mouthwatering chronograph is, first and foremost, fun, to the point where I’m almost tempted to forget that it has some serious watchmaking chops behind it.

That spectacular dial has clearly seen a lot of development, from the carefully balanced layout of the text and the subdials to the fascinating matte finish of the center red section. Just looking at it brings back fond memories of summer picnics! 

A small detail I’d like to mention here as representative of just how much attention has gone into this design: the 3:00 chronograph subdial is actually not just flat green but three separate shades, all faintly distinct, for each 10 minutes of the 30-minute counter. In this way, it ties together all of the separate shades of green used in the watch in an extremely cohesive manner.

For $675, you can get your hands on a serious piece of horological fun. Just don’t take a bite out of it…

 Vaer C5 Dirty Dozen – 40mm Ameriquartz

The Dirty Dozen were some of the most iconic watches ever made: a series of British field watches produced during WWII by 12 different Swiss manufacturers. They exude confidence and military charm—but purchasing one of these original antiques is both expensive and, for the most part, impractical. Enter Vaer, an American brand that has replicated this timeless design with a focus on USA craftsmanship.

Vaer’s design is motivated by practicality above all else, as evidenced by their “Ameriquartz” movement with 40 months of battery life. It’s a watch you can slip on and pair with any outfit, confident that it can easily resist the elements thanks to its 100m depth rating. The marriage of vintage design with modern practicality is nothing if not compelling.

For just $299, you get a watch that is at once infinitely cooler than the ubiquitous Apple Watch and much cheaper. Sounds to me like it has its competition beat!

 Maen Manhattan 39 Ultra-Thin

At first glance, the Manhattan 39 instantly calls to mind horological masterpieces like the Royal Oak and the Gerald Charles Maestro. Yet upon closer examination, it proves itself completely distinct, a refreshingly new design that stands on the shoulders of giants but exudes a charm all its own.

The case flows organically, using contrasting polishing in several different areas to move the eye around the piece and provide incredible depth. The bracelet drops seamlessly from the lugs, with no juncture visible between the two. As for the dial, the traditional Côtes de Genève finish adds a healthy dose of classic style, which makes the avant-garde design of the case much more easily wearable.

For just $1,070, this ultra-thin watch is a worthy competitor of the icons it references, full of simplistic and elegant charm.

 AnOrdain Model 1 Japanese Oxblood

AnOrdain is a brand that I’ve been checking out quite a bit lately, thanks to their gorgeous enamel dials and Scottish roots. I don’t think I’ve ever seen a color quite like this Japanese Oxblood dial, and for me, it inspires a nearly visceral reaction whenever I let my eyes linger on it.

Everything else on the dial is designed to complement that amazing enamel, and it does it perfectly, with thin markers and refined numerals inspired by Scottish cartography.

The case is a bit of a departure from what we’ve been seeing on the rest of this list since it’s mostly mirrored instead of brushed. The hands are a lovely heat-tempered straw color, which complements the dial splendidly as a bit of an accent color.

The opportunity to get your hands on a real in-house enamel dial for just $2,679 if you opt for a La Joux-Perret G101 or $2,284 for a Sellita SW210 is an option that really can’t be passed up. Pair that with the spectacular strap options that AnOrdain offers, with some seriously high-quality leather, and you have yourself a home run.

 Brew Metric Retro Dial

What do coffee and incredible vintage watch design have in common? Go on, I’ll wait.  Here’s the answer: the spectacular Brew Metric Retro Dial.

It’s an incredible vintage-inspired chronograph that uses bright vintage colors to stunning effect, with an overall color palette that pops strongly against its muted steel case and black dial. Plus, the chronograph function turns it into a perfect everyday wearer that can accompany you on any journey.

Where does the coffee come in I hear our dear caffeine-starved readers demanding. Never fear—the brand isn’t called Brew for nothing.

On this watch, the minutes track between 25-35 seconds is highlighted in yellow-green to signify the perfect time of extraction for an espresso shot. You could use your smartphone for this task… or time your fancy homemade espresso with an equally chic watch.

Its retail of $450 is an extremely reasonable price for a watch of this level of elegance and fun, whether you end up making espressos with it or not. Coffeemaker not included.

 Astor + Banks Fortitude Pro Mint Green

I love mint—I always have and always will. So when I researched for this article and found out Astor + Banks had an edition of their Fortitude Pro with a rich mint green dial, it was immediately on my radar. I think it’s a truly fantastic watch. 

That dial is refreshing just to look at, and its structure is so simple and clean that it would be challenging to find fault with it. The rest of the watch is exactly what a tool watch should be: drilled lugs for easy strap changes, a contrasting brushed and polished case, and a lovely brushed bracelet. The dial may be the star of the show, but the rest of it doesn’t disappoint.

At $675, you get a slick tool watch with a powerful automatic Miyota 9015 movement. Frankly, I’d buy it just for that mint dial—but the rest of it just so happens to be spectacular as well.

 Dan Henry 1964 Gran Turismo Chronograph

The 1964 Gran Turismo is simple, elegant, vintage-inspired, and customizable. All four of these highly desirable characteristics together create something truly magical. 

One of the biggest standout attractions of this watch is the wide variety of options you have in customizing your watch. Models are available in either 36mm or 38mm and in a wide variety of colorways. Plus, the 38mm includes a tachymeter, further building on the watch’s racing heritage evoked in the Gran Turismo name.

As a final touch, no matter which of the many sleek dial options you go with, consider adding a beads of rice bracelet for a boost of class and vintage flair. At $250 for the 36mm and $300 for the 38mm, you really can’t go wrong.

 Reservoir Supercharged Classic

The luxury worlds of watches and automobiles often overlap, but rarely do they combine to form such a unique and fascinating product as the Reservoir Supercharged Classic. This watch is deeply inspired by vintage speedometers, and it accomplishes this look with a totally unique dial. 

The minutes hand acts like the speedometer hand, gradually accelerating throughout your day before, at the top of the hour, it snaps back to 0 and begins again. The hour is unobtrusively present in a “digital” display and even the power reserve is presented just like a fuel tank, a useful and charming touch.

In case you’re wondering, all of this vintage driving charm is powered by a custom in-house module. For $4,400, it’s a little more expensive than the others on this list, but for that price you’re getting a specially developed module and a spectacular design. If you’re a car fan, don’t let this one pass you by.

Unimatic U1 Classic

Unimatic is an Italian-based brand that is known first and foremost for their hardcore, tool-built designs. The U1 Classic continues that trend but with a healthy touch of refinement and class. It’s simple, minimalistic, and elegant, following timeless design codes with its matte black bezel and dial and pale green luminous markers.

 A brushed case and crown guards cement this watch as a tool watch beauty whose 300m of water resistance means it would be only too happy to follow you on your latest diving expedition. Do note, however, that the single dot on the dive bezel does sacrifice practicality for design, as timing events will now be more difficult.

For $550, you’ll have a deep-diving watch that can follow you from the ocean to anywhere as soon as the water’s done streaming off of it. Or just take it for a few laps in the pool. Whatever floats your boat.

Conclusion

Microbrands are some of the brightest stars of the watchmaking community, producing watches that push the boundaries of both affordability and design. It can be hard to sift through the thousands of options out there, but this list is a fantastic starting point. 

Whether you found a specific piece on here that called to you or simply a new brand to explore, I have no doubts that there is something for everyone who appreciates quality watchmaking and elegant design.

As a British watch collector, I’ve always had a soft spot for homegrown horological talent. There’s just something special about rooting for brands that are close to home, especially when the global watchmaking heavyweights from Switzerland and Germany tend to dominate the scene.

Don’t get me wrong, I love a good Swiss watch as much as the next collector, but there’s a unique thrill in seeing a British brand carve out its place in a saturated industry.

That’s exactly why Christopher Ward has been on my radar for years. Back in the day, they were the definition of a microbrand.

They started as a relatively small team that was just excited to be making watches on British soil. But that did mean very few of my international watch-collecting friends had ever heard of them.

But it’s safe to say that’s now all changed. Today, Christopher Ward is no longer a secret, especially since winning the 2023 Grand Prix d’Horlogerie de Genève (GPHG) with their stunning C1 Bel Canto and releasing affordable designs like The Twelve and Sealander.

They’ve gone global in a big way. But, if you’re still unfamiliar with the name or just curious to know more, I’m excited to take you through everything there is to know about Christopher Ward.

I’ll be looking back at their humble beginnings to the current collections and discussing whether a Christopher Ward watch is right for your wrist.

History of Christopher Ward Watches 

Back in 2004, three friends—Mike France, Peter Ellis, and Chris Ward—were floating down the Thames, brainstorming ideas for their next venture.

They’d just left their previous gigs and decided it was time to create something new. Watches, it turns out, was a shared passion and was a world they believed they could actually break into, despite the mass of popular brands already out there. 

At the time, Swiss luxury brands dominated the market with astronomical markups and heavily marketed prestige. So Mike, Peter, and Chris saw an opportunity to shake things up. 

They envisioned a watch brand that skipped the glitzy marketing and sold directly to customers online, making high-quality timepieces that didn’t break the bank. And so, from a humble chicken shed in Berkshire, the Christopher Ward brand was born.

Their first two watches, the C5 Malvern Automatic and the C3 Malvern Chronograph, were launched in 2005. The startup had no physical storefront and instead relied on a single ad in The Independent newspaper and their fledgling website.

Sales were slow at first, but after a review mentioned their C5 and described it as the “best-value mechanical watch in the world”, all of a sudden, the little British watch brand was on the map. 

By 2008, Christopher Ward had partnered with Swiss watchmakers Synergies Horlogères, giving them access to bespoke craftsmanship and expertise. 

This collaboration led to innovations like the JJ Calibres and, in 2014, the game-changing Calibre SH21, a 5-day power reserve movement. It was the first commercially viable in-house movement from a British watch brand in over 50 years, cementing Christopher Ward as a real disruptor. 

Fast forward to today, and Christopher Ward has transformed into a global name in watchmaking. Their headquarters in Maidenhead, UK, and manufacture in Biel, Switzerland, ensure the perfect blend of British design and Swiss precision. 

The brand has grown its catalog to include collections like the C60 Trident, Aquitaine, and Sealander, appealing to everyone from first-time buyers to seasoned collectors. 

They’ve also evolved their branding, ditching the full “Christopher Ward” text on dials in favor of the sleek twin-flags logo. This change wasn’t just cosmetic but was also designed to represent the dual British-Swiss heritage. 

The real tipping point for Christopher Ward, though, at least in my eyes, was when they won the 2023 Grand Prix d’Horlogerie de Genève (GPHG) award for their C1 Bel Canto.

This innovative chiming watch is remarkably affordable, considering it houses a chiming complication and remains one of the British watchmaker’s most coveted designs. 

And with other models like The Twelve and C1 Moonphase more recently hitting virtual shelves, Christopher Ward has made it clear they’ve outgrown their microbrand roots.

Popular Christopher Ward Collections

Bel Canto 

As I hopefully made clear in the introduction, the Christopher Ward Bel Canto remains the brand’s most transformative piece that catapulted the British watchmaker into the limelight. 

Powered by the innovative FS01 module atop the reliable Sellita SW200-1 movement, it produces an hourly chime. This alone is a rare sight in watches, but especially at a price point of $4,000. 

Housed in lightweight Grade 5 titanium, the watch is both durable and elegant, with a 41mm case that’s been masterfully sculpted to reduce visual heft.

This balance of design ensures a comfortable, unobtrusive wrist presence. Its centrepiece, though is the vibrant sunburst dial that rivals even those on high-end luxury timepieces.

It’s visually captivating without being overly complicated, with a symmetrical dial-side chime mechanism and polished, chamfered details. 

The Twelve

Christopher Ward’s The Twelve collection is a personal favorite of mine and a watch I’ve owned for a little over a year now. It’s one of the few affordable integrated sports watches on the market available in both 40mm and 36mm and in steel or titanium. 

Its most defining feature, and the very thing it’s named after, is the bezel. It has twelve sides and is meticulously triple-finished for depth and dimension. 

Dial textures vary across models, from glacier blue to nebula purple, each adorned with Christopher Ward’s signature cross-flag pattern.

The steel models house the Sellita SW200 movement, while the titanium models feature a thinner, chronometer-certified SW300, reflecting thoughtful tiered offerings. 

With a starting price of $995, The Twelve bridges the gap between haute horology and everyday luxury, making it a formidable contender for anyone wanting an integrated sports watch that doesn’t have the price tag of a Royal Oak or Nautilus. 

Trident

The Trident is Christopher Ward’s flagship dive watch, offering a balance of performance, style, and value. Among the standout models is the C60 Trident Pro 300, a reimagined classic designed for everyday versatility. 

Slimmer and lighter than previous iterations, it features a two-part unidirectional ceramic bezel that delivers a precise, satisfying click. It’s also available in a range of sizes, including 38mm, 40mm, and 42mm, and four dynamic color options. 

Another highlight is the C60 Trident Lumière, a more recent release that takes luminosity to the next level. Constructed from Grade 2 titanium, the case and bracelet exhibit a darker, more refined finish than traditional stainless steel, while the gradient dial features a new patented material Christopher Ward calls Globolight on the hour markers. These are ceramic blocks infused with Super-LumiNova that create a striking 3D effect, perfect for underwater legibility. 

C1 Moonphase 

Another Christopher Ward watch many of you will likely be familiar with is their C1 Moonphase. This collection is inspired by the night sky’s celestial beauty, showcasing an aventurine dial crafted from aventurine glass infused with copper oxide. 

The result is a display that sparkles like a starry night sky. The most notable part of the dial, though is the moon. Fashioned from Globolight, a ceramic and Super-LumiNova blend, the moon offers a breathtakingly accurate three-dimensional representation of the moon’s surface. 

The C1 Moonphase is powered by Calibre JJ04, an in-house modular movement that links the moonphase to the hour hand for a seamless, perpetually moving display of lunar phases. 

Remarkably accurate, it promises to track the moon’s journey for 128 years as long as you keep it wound. The rest of the watch has a beautiful minimalist approach, with the aventurine dial stripped of markers, indexes, and even the logo, allowing the moon and starry backdrop to take centre stage. 

C63 Sealander

The C63 Sealander Collection is Christopher Ward’s answer to the call for a versatile, go-anywhere, do-everything sports watch.

With a sleek design rooted in English aesthetics and Swiss engineering, these watches are crafted from marine-grade stainless steel and feature shimmering sunray dials at the center. 

With options in 36mm and 39mm, the ergonomically designed Light-catcher case fits snugly on the wrist, combining brushed and polished surfaces that play beautifully with the light (hence the name). 

Turn the watch over, and the exhibition case back reveals the intricate workings of the Sellita SW200-1 automatic movement.

And for those who travel regularly, you’ll likely appreciate the C63 Sealander GMT, which adds an additional time zone hopping complication so you can stay connected to multiple time zones at once. 

Super Compressor

Finally, a Christopher Ward watch that doesn’t get mentioned enough is the C65 Super Compressor. As a genuine super compressor watch, it features a unique mechanism that uses water pressure to enhance its seal, a hallmark of Ervin Piquerez SA (EPSA) cases from the 1950s. T

heir latest design in the series is their “Elite” version, which reimages their original with even better functionality. 

At the heart of the C65 Super Compressor Elite is a COSC-certified version of the Sellita SW300-1 automatic caliber, placing it among the top six percent of Swiss mechanical movements for accuracy. 

This precision is complemented by the decompression scale on the dial, box-shaped sapphire crystal glass and a sturdy 41mm cushion-shaped Light-catcher.

There are also twin crowns, one for controlling the internal rotating bezel and another for changing the time, both screwed in to ensure the 150-meter water resistance.

What Makes Christopher Ward Watches Stand Out? 

When it comes to finding a watch that truly stands out, Christopher Ward has carved a niche that’s hard to ignore. As a fellow British watch enthusiast, I’ve always admired their approach to watchmaking.

They’re not just another brand in the sea of options but a small, independent British watchmaker that genuinely cares about quality and innovation. This makes their timepieces especially appealing to those of us who appreciate the finer details of horology. 

One of the biggest things that set Christopher Ward apart is their use of in-house movements and materials.

While many of their movements are based on tried-and-true Swiss workhorses, Christopher Ward takes it a step further by integrating their own patented technologies like that seen in the Bel Canto or the C1 Moonphase.

Their Light Catcher case is another example and having worn several Christopher Ward watches with this design feature, I can confirm it has a beautiful, flowing architecture that enhances aesthetic appeal and wearability.

Quality is another cornerstone of Christopher Ward’s philosophy. They don’t compromise when it comes to materials or craftsmanship.

Whether it’s the Grade 5 titanium in the Bel Canto or the aventurine glass in the Moonphase collection, every component is meticulously chosen and expertly crafted.

And speaking of complications, their Bel Canto and Moonphase models are perfect examples of how they bring high-end features to insanely affordable prices. 

To put it into perspective, the Bel Canto retails for just over $4,000, while a similar chiming watch from a brand like A. Lange & Söhne, such as the Zeitwerk Minute Repeater, can set you back over $450,000. That’s more than 100 times the price. But Christopher Ward isn’t cutting corners, they’re instead reimagining accessibility without sacrificing quality. 

Christopher Ward is also known for their direct-to-consumer approach. They choose to bypass traditional retail models so they can bring high-quality timepieces available to a wider audience.

It’s a clever way to challenge the status quo and bring back transparency in watchmaking. In an industry often shrouded in mystery, Christopher Ward pulls back the curtain and instead shares insights into their manufacturing processes, material sourcing, and the true costs involved in creating each watch. This level of openness builds trust and makes you feel like you are part of their journey, not just a customer.

Should you get a Christopher Ward Watch?

Deciding whether to invest in a Christopher Ward watch depends on what you’re looking for in a timepiece and where your priorities lie. As I’ve hopefully explained, this British watchmaker has done a great job at balancing quality, innovation, and affordability so honestly, there’s a good chance you’ll find something to suit your needs.

In particular, Christopher Ward caters to those who appreciate independent brands and value both design and function.

If you’re someone who admires the craftsmanship of luxury timepieces but finds their prices daunting, Christopher Ward offers an excellent alternative. They’re perfect for enthusiasts who want high-quality materials, innovative features, and Swiss-made movements without paying a luxury premium. 

Their appeal also extends to people who enjoy technical ingenuity. The brand is renowned for creating affordable watches with complications that would typically come with astronomical price tags. Not to bring up their Bel Canto again, but a chiming watch that retails for just over $4,000 is unheard of. It delivers a complication so rare that its closest competitors cost thousands more. 

Of course, while Christopher Ward offers a lot, they may not be the right fit for everyone. Traditionalists who seek a storied heritage or brand prestige might lean toward household names like Rolex, Omega, or Patek Philippe.

Christopher Ward, being a relatively new and independent British brand, doesn’t carry the same legacy or cultural cachet. If owning a watch from a brand with centuries of history is important to you, this might be a dealbreaker. 

But if it was me, I wouldn’t hesitate to choose a Christopher Ward for my collection. In fact, I have several, and I’m currently wearing my The Twelve 36 while writing this article.

Their watches have yet to let me down, and I’ve found them to be an excellent choice if you want that luxury feel without the luxury price tag. They also have a wide range of styles, case sizes, complications, and dial colors to choose from, so you’re guaranteed to find something to suit your taste. 

Conclusion 

It might have taken twenty or so years to have heard of their name, but I truly believe Christopher Ward to be a watchmaker worth keeping an eye on. From their humble beginnings in a chicken shed to winning international acclaim, they’ve proven that luxury doesn’t have to come with a six-figure price tag. 

This is a brand for those who value quality and innovation over flashy logos, who appreciate transparency in a traditionally secretive industry, and who want a watch that tells a story as much as it tells the time. Their ability to combine cutting-edge complications with affordable pricing is difficult to compete with and they are a watchmaker I wouldn’t hesitate to recommend to you, or anyone else. 

So, should you get a Christopher Ward watch? If you’re ready to embrace independent and affordable watchmaking at its finest, the answer is a resounding yes.