Category: Watch Reviews

A popular collaboration between Swatch and Omega watchmakers, the MoonSwatch is popular for more than just its collaborative design. It’s originally inspired by the Speedmaster Moonwatch, which found plenty of success on its own.

From the celestial influence down to the technical details in the engineering, there’s a lot to appreciate about this collection. I was pretty surprised to learn how deep this collection goes, and it didn’t take long for me to realize the value.

There’s a little bit of something for everyone, whether you label it for men, women, or unisex style. With a story behind every watch in the collection, it’s worth the time and effort to find which model you resonate with the most.

The Collector’s Perspective: Value Beyond the Price Tag

What I see when I look at this collection is a great mix of quality and accessibility. They may not be the cheapest watch on the market, but that isn’t what we want anyway. You can see the Omega legacy in the design, in addition to the craftsmanship Swatch is known for.

For me, I’m definitely looking at these watches from a collector’s perspective. Even I can admit I wouldn’t wear these every day, but they are a sight to behold in your collection.

Models like Mission to the Sun and Mission to Neptune stand out to me the most. However, this is primarily a stylistic point of view rather than functionality.

Your experience with these watches definitely won’t be black and white, as there’s a lot of detail to sort through. Over time, they’ve also released variants to add something special to the collection due to limited releases.

To help guide your decision-making, the sections below cover only the most important details you’ll want to consider.

12 Best MoonSwatch Designs for Your Collection

Some of this comes from my own experience, but the best MoonSwatch designs offer a level of diversity that anyone can appreciate. Keep in mind that all of these watches are highly affordable, but they boast rich style and taste that’s bound to make a statement.

When it comes to building a watch collection or becoming an enthusiast, it’s all about keeping an open mind to what’s out there. You’re likely familiar with Swatch and Omega, but their collaboration looks like something entirely unique to its own.

It isn’t that I haven’t seen similar features before, but it’s the themes, storytelling, and rarity that had me researching more and more. Although many of these watches are out of my style range, I can see how they aimed to make something for global enthusiasts.

1. Mission to the Sun (ref. SO33J100)

Donning a bright sun yellow case, this watch isn’t for the neutral or faint of heart. It’s meant to be shown off and conjoined with the perfect match or contrast of colors. The strap helps with this as it comes in white. It’s also velcro, making it very easy to get on and off.

The chronograph seconds hand is orange, as are the sundial hands and tachymeter scale. It’s definitely one of the brighter watches I have tried on, but each color choice complements the next.

Featuring a Bioceramic case, the watch feels anything but flimsy. It is a little on the bulkier side with a 42mm case, not to mention 13.25mm for thickness.

Some people like a bulkier feel on their wrist, but this can be a turn-off for skinnier individuals. Wearers are getting a quartz chronograph movement, and I feel the watch really shines when you get it in the right lighting.

Yellow isn’t necessarily my color, but I can appreciate the unique flair this watch can bring to any collection.

For those who are curious, the Mission to the Sun is available for only $270.

2. Mission to Mercury (ref. SO33A100)

If you’re like me and you prefer something more neutral, the Mission to Mercury isn’t a bad way to go. I say this due to the overall deep grey theme of the watch. Since it’s from the same collection, it comes with many of the same features. However, that doesn’t mean it isn’t unique.

There’s a lot to appreciate about simplicity in watch making, but I also feel like it shouldn’t feel dull. What makes this watch stand out is its white chronograph seconds hand, subdials, and tachymeter scale. All of which are contrasted by the black subdials and bezel.

The watch follows the same dimensions, and I find it important to note that it comes with a lug-to-lug distance of 47.3mm. Each of the watches in this collection has a sporty feel, but they don’t feel cheap or gimmicky on the wrist.

This model hits the same price tag, sitting at $270 if you’d like one for yourself.

3. Mission to Venus (ref. SO33P100)

Going back to the opposite color spectrum, the Mission to Venus is a fan favourite for anyone who likes pastel pink. I’d still like to highlight that this can easily be a unisex watch, so don’t write it off just yet based on colorway alone. Evidently, I’m assuming this model would still be more popular with the ladies.

It definitely carries a much softer aesthetic, and I’m honestly a fan of the oval subdials with diamond-esque accents on this one. With the colorway, you’re actually getting a two-toned pink and white bezel, and the pink on the hands blends in perfectly.

While there’s definitely a lot of pink going on here, it still doesn’t get in the way of the readability of the watch. Once again, you get the same dimensions, alongside biosourced glass with a faint ‘S’ etched into it.

This watch follows the same pricing structure at $270.

4. Mission on Earth (ref. SO33G100)

Since we’re going through all of the planets, that means we can’t forget about home. Mission on Earth looks pretty much how I expected, donning an Earthy green bioceramic case. What really sells me about this watch is the navy blue velcro strap, which is the perfect contrast in my opinion.

On top of that, the Earth’s soil is depicted in the brown chronograph and sundial hands. For the minute hands, markers, and subdials, you get a bright white color. Look even further, and you’ll find white-on-blue for the tachymeter scale.

While this particular model doesn’t align with most of my personal preferences, I’m impressed nonetheless. I feel it would look best on casual or sports clothing, making it more than suitable for everyday wear.

The Mission on Earth lands at the same price point of $270.

5. Mission to the Moon (ref. SO33M100)

With this particular model, you’re getting a steel grey bioceramic case. It comes with a relatively matching black velcro strap and looks rather similar to the original Omega Moonwatch.

All of the hands on this timepiece are in white, including the tachymeter scale. This is definitely a classic styling choice, and looks perfect with the dark surrounding contrast.

The bezel is black as well and includes recessed subdials that help give the watch a highly professional look. I was a bit skeptical at first, but the quartz chronograph movement is more satisfying than you might expect.

As some might be able to tell, this model was meant to resemble the original design from Omega. It isn’t a copy by any means, but if you’re familiar, then you’ll likely be able to spot the influence.

While the watch does boast a 3-bar water resistance, this isn’t really much to work with, so don’t treat it as a diver’s watch.

Same as the others previously mentioned, the Mission to the Moon goes for $270.

6. Mission to Mars (ref. SO33R100)

Shifting to another bold color, the Mission to Mars is reflective of the planet by carrying a fiery red colorway. This is contrasted by its bright white dial, velcro strap, and the unique spacecraft-shaped subdial hands.

This watch is a tribute to the Omega Speedmaster Alaska II, and you can see it in the core of its design. I’m usually a fan of the minor details, such as white and black two-toned hour and minute hands. For even more contrast, you can find a black subdial hand at the six o’clock position.

The tachymeter scale is also black and does a good job of reinforcing the outer space theme of the watch. Similar to others in this list, the dimensions, movement, and water resistance are all the same.

As you might have guessed, the price point for this watch is $270 as well.

7. Mission to Jupiter (ref. SO33C100)

Aside from their similarities, the Mission to Jupiter stood out to me due to its light beige case. This is a colorway I don’t come across too often, and I honestly liked it more than I thought I would. Thankfully, they didn’t forget the contrast here and went with a black velcro strap.

What I admire about the bezel is that it’s just a slightly different shade of dark beige. It doesn’t necessarily contrast, but I feel it does a good job of adding dimension to the case. For the chronograph, you’re getting an orange color, which was an excellent design choice in my opinion.

I’m actually not a huge fan of orange in general, but this comes off more like accents than anything else. Comparing this to its sister models, I can say the Mission to Jupiter is a little bolder than the others.

I feel this primarily comes from the color choices in contrast. While they used brighter colors for this, the contrast helps even out the tone without looking too loud on the wrist.

This watch is also available for $270 if you’d like to add it to your collection.

8. Mission to Saturn (ref. SO33T100)

With a bold brown dial surrounded by a light beige color, you get more of a professional look with the Mission to Saturn in my opinion. Just like the others, this watch comes with a velcro strap, but in a nice brown color for uniformity.

The chronograph is green, and this is what made me want one for myself. You can find the same in the sundial hands at 10 and 2 o’clock. I always believe there needs to be a bit of contrast in every watch, and all of these do a great job at it.

The Saturn features a brown bezel with a white tachymeter scale for a well-blended accent. Another important angle to highlight is the sundial in the six o’clock position, as it resembles Saturn’s rings for a planetary flair.

If you’re sold on the design of this watch, it’s only $270, so you won’t have to break the bank.

9. Mission to Earthphase (ref. SO33M700)

Adding a dose of variety to the mix, Mission to Earthphase is a leading design as it comes with many unique details to appreciate.

I love the neutral light grey color, as well as the matching crown and pushers. It’s paired with a black velcro strap for seamlessness, and the textured grey dial mimics the surface of the moon.

At two o’clock, you’ll find a moon phase disc, which features two oversized LumiNova moons for a little white glow. What impresses me most is the patented Earth phase function. This can be found at the 10 o’clock position, including oceans which glow blue under UV light.

The more details you find, the more this watch becomes a piece of art to your eyes. Although the chronograph is a second-only movement, it comes with both lunar and Earth-based complications for a unique look.

This watch is a little pricier, being retailed at $325.

10. MoonSwatch 1965 (ref. SO33M106)

Straying away from the norm here, the MoonSwatch 1965 is special for several reasons. You get a uniform gray color, and this includes the case, crown, and pushers, which are all matched by the grey velcro band.

The inspiration behind this watch is seen in the unique subdials and their numbers. For example, sundial numbers 19, 65, and 60 glow blue underneath UV light. This is a commemoration of NASA’s 1965 Speedmaster qualification.

Taking a look at the subdials at 10 and 2, I found it interesting that they’re calibrated to 19 hours and 65 minutes. On the battery cover, you’ll find an engraved moon, and you’ll always be able to tell the time thanks to the Super LumiNova. 

The price of this watch is the same as many of the others, resting at the $270 mark.

11. Mission to the Super Blue Moonphase (ref. SO33N700)

Delivering something special to the mix, I couldn’t ignore the beauty found in the Mission to the Super Blue Moonphase. This includes a blue bioceramic case, crown, and pushers as well.

They went with a matching blue velcro strap for uniformity, which was a great move as it makes the watch look rather professional.

I got excited once I got a look at the bezel due to its pulsometer scale, which is in place of the tachymeter found in the other models.

Outside of that, the moonphase complication showcases two oversized blue moons resting on a rotating disc at two o’clock. This also reveals UV-reactive details that look beautiful in the right lighting.

You’ll also find a blue moon etched into the battery cover, and this is a direct commemoration of the 2024 blue moon event. This gives the watch much more historical significance and rarity among other surrounding models.

The Super Blue Moonphase comes with a price of its own, sitting at an affordable $310.

12. Mission on Earth – Polar Lights (ref. SO33L103)

Revisiting the Mission on Earth varieties, I couldn’t finish this write-up without focusing on the Polar Lights version. This version sits alongside the Lava and Desert versions, but Polar Lights stands tall in my opinion.

This is mainly due to the beautiful turquoise bioceramic case, offering a gorgeous color that’s meant to draw eyes. Even the blue velcro strap comes with turquoise top stitching, so it doesn’t contrast too much.

The bezel is also blue, with a turquoise tachymeter scale for the right amount of balance in design. While the aurora-inspired theme is impressive, I really find myself appreciating the balance in color as light reflections truly enhance it.

Regardless of how unique this watch is, it still falls in line with surrounding models with a price point of $270.

Let’s Wrap Up

You won’t have to look very far to find a MoonSwatch that aligns with your style choices. Part of what truly sells me about this collection is the fact that I can get variety in my collection without draining the wallet.

Aside from that, the retailers you work with will be a big part of your shopping experience. Starting with a respected retailer like Exquisite Timepieces is how you end up with the exact watch you’re looking for, on top of industry expertise.

Introduction

Perhaps in the past, there was a distinct variation that set apart men’s watches from women’s watches, but nowadays, as the gender barriers have more or less been broken down, the only major difference between the two is sizing.

What I’m saying is that “women’s watches” can now simply be categorized as smaller pieces, structured to fit a woman’s wrist. Don’t get me wrong, there are plenty of designs that exude a specific feminine flair, which is chic and stylish.

However, many women also appreciate smaller variations of watches that typically fall under the male category. Unfortunately, they are not always easy to find, as smaller sizes are becoming harder and harder to stay relevant while being somewhat affordable.

That’s why I’ve compiled the most affordable feminine watches that have gathered a fair amount of iconic swagger over the years, and have maintained a consistent fan base that is more than well-deserved. 

A Wide Range…

Ranging from slim and classic, chunky and bold, flashy and glamorous, or simply for a watch that is suitable for everyday wear, I guarantee that this list can at least narrow down your search and provide plenty of insight on your next potential purchase. 

Casio Women’s Classic LA-11WL-7ACF

Casio reigns supreme in the world of simplicity and variety. This Women’s Classic is perhaps the most convenient and conventional women’s watch available today. As per usual with Casio, there’s not much to write home about.

The design is as straightforward as it gets, with a simple white casing encircling a digital screen, and a comfortable white-leather strap to fit any wrist. Key features include an alarm, a countdown timer, 1/10 second stopwatch, and an hourly time signal.

It also features an impressive amount of water resistance strategically installed to give this piece the edge in both affordability and utility, rounded out with a design that suits just about anyone. 

As you would expect from Casio, this piece is remarkably affordable, coming in at around $20. 

Invicta Pro Divers Women’s

The rose gold casing of this automatic beauty delivers a surprising tone of elegance on a watch specifically crafted to withstand any conditions.

The dark brown metal is enclosed by a highly protective Mineral Crystal, shielding it from scratches or blemishes that threaten to damage the performance, and with a 200m water resistance, you’re sure to withstand the depths of any water you find yourself in.

A very classy tone is established, and with the way the watch subtly outlines its distinguished presence, the aesthetic created feels very unique. Measuring 36mm, this watch comes rather large, but you can always downsize to the 24.5mm if you feel inclined. 

The Invicta Pro Divers Women’s costs $50. 

Seiko Core Solar SUP250

Upon looking at this piece, my mind immediately started comparing it to dozens of Cartier watches of similar designs. After all, Cartier is arguably one of the most popular watch brands among women due to their chic appeal and glamorous, jewelry-like designs.

The Seiko Core Solar has bold Roman numeral markers, a square case, and a crocodile-embossed black leather strap that perhaps takes direct inspiration from Cartier designs.

Even though this Seiko piece with its casual solar movement is much cheaper than that of a Cartier, I would argue that quality is not lost at all.

With its vintage, curvy aesthetic, this watch will appeal to many women who appreciate the finer things but don’t necessarily want to spend an arm and a leg. 

The Seiko Core Solar SUP250 costs $120. 

Victorinox Swiss Army Maverick

The small Maverick carries with it the perfect amount of robustness and reliability. A very impressive amount of detail resides on a compressed dial, giving this piece a flavorful edge you don’t normally see from watches this small.

The dark blue and black coloring blends very well, and the unidirectional bezel perhaps steals the show with its very GMT-like look. Inside is a reliable Swiss movement that fits the reserved nature of the piece, and of course, the shimmering stainless steel fires off that glamorous aesthetic.

A different taste than perhaps the majority of women-targeted wristwear, but this piece still carries a very impressive list of qualities that many women will undoubtedly be drawn to. 

The Victorinox Swiss Army Maverick costs $130. 

Nordgreen Native Gold

A slim, 28mm is all it takes to deliver one of the most chic and understated designs I’ve ever seen. The Nordgreen Native Gold sits beautifully on the wrist with an ever-so-slightly elevated tone to give it just enough detail.

The distinct feel and look are iconic, but what really works on this piece is the seamless merging of flawless performance with a pure aesthetic that leaves nothing to be desired.

The dial is bare white, with faint gold coloring to signal the hands and indices, blending perfectly with the casing of the same color. Nordgreen has managed to give us a minimalist design that somehow speaks with so much volume. To me, this watch is simply an anomaly. 

The Nordgreen Native Gold costs $159.

Michael Kors Parker Chronograph 

A white sunray dial sits glittery and triumphant, solemnly complementing the jeweled exterior of this chronograph watch.

The golden coloring will undoubtedly attract those of you who have a taste for the finer things, and it will keep you hooked with the sparkling indices that seem to generate their own light, gleaming with an elevated refinement that instills within the wearer a sense of prestigious luxury.

The dial itself is a faded white, with three little subdials that give even more detail, and a pattern that seems to become more intricate the closer you get to the center.

You can thank the quartz movement for the price, as this is a piece that is meant to be aesthetically enjoyed, delivering the same kind of experience you would expect from a big-name jewelry company. 

The Michael Kors Parker Chronograph costs $239. 

Citizen Chandler Mother of Pearl

A surprising amount of shine accompanies a beautiful mother-of-pearl dial, adding an impressive amount of feminine flair to this lady’s Citizen watch. This 26mm case is very small, but this watch carries with it an extreme amount of aesthetic power that causes it to stand out.

Another special feature is the eco-drive movement that allows this piece to be charged with any light source, leading to a more convenient way of powering the system and less frustration in the long run.

Eliminating the need to replenish batteries is always a plus in the world of energy power watches, and combined with the jaw-dropping aesthetic, this piece is simply a powerhouse. 

The Citizen Chandler Mother of Pearl costs $243. 

Triwa Hu34L Grey

Constructed from illegal firearms, the Hu34L Grey attempts to preach out against the issues of gun violence, giving us a piece that is both splendid to look at, but also makes us take a step back and evaluate ourselves.

The Humanium Metal that this piece is made of looks absolutely divine, as its glossy details provide a smooth feel to the dynamic design, with a black-leather strap that effortlessly blends both elemental colors, creating something truly special.

The hands and markers are straightforward, and the steel case outlines the darker colors, but obviously, the main attraction of the show is going to be the powerful message that it is associated with. 

The Triwa Hu34L Grey costs $245.

Bulova Classic Bangle

This shimmering beauty is part of an elite lineup of Bulova masterpieces, each specially crafted with its own unique features to display a monumental level of skill.

This particular Classic Bangle is a stainless steel variant that comes with a silver and gold coloring and a mother-of-pearl dial that plays with the lighting in a transfixing manner.

Simply put, this piece looks like it should be competing with some of the most widely recognized names of all time that are far above the price range.

The mother-of-pearl exterior is one thing, but the jeweled indices make this by far the most luxurious-looking piece on the list today.  

The Bulova Classic Bangle costs $262. 

Tissot Lovely Square

With a name as well-recognized as Tissot, it was pretty much a guarantee that they were going to make the list in some form or fashion.

This uniquely shaped watch strips a simple quartz-powered piece down to an even more straightforward tone, embodying a sense of fresh design to pair with the vintage appeal that every Tissot has.

The dial is an elegant blue with straight hands and indices, pairing well with the stainless steel exterior and the elegantly chained link that perhaps ties the whole look together.

This watch pays homage to the small women’s watches of the 1960s, measuring only 20mm in diameter, which, if you’re a small-wristed lady, may be your best option. 

The Tissot Lovely Square costs $350. 

Mondaine Classic 30mm

A Swiss design through and through, the Mondaine Classic reinterprets a timeless design with subtle modern elements that give it an appealing flair.

The stainless steel case is rather bright, providing a complementary aesthetic to the white bezel, whose surface is smoothly polished, allowing for subtle light features to dance across its bare landscape.

The stark black contrast of the hands and indices serves to interrupt an otherwise repetitive look, as their blocky exterior fits surprisingly well on a refined piece such as this.

Other than that, the design is rather straightforward, focusing on a simplistic design that brings out the most of the barebones characteristics. Its unusual attraction will appeal to many, and with a healthy size of 30mm, this will be an extremely accessible piece. 

The Mondaine Classic 30mm costs $375. 

Bulova Crystal 96L311

Exquisitely polished, flawlessly refined, and splendidly jeweled, this Bulova Crystal combines just enough high-performing luxury with a sporty aesthetic to make it appealing to watch-lovers across the board.

The opalescent mother-of-pearl dial has silver-tone hands that give off a luminescent glow, almost filling the piece with a sense of mystical appeal, and the polished silver-tone Roman numerals definitely help the overall blend of sporty luxury.

The stainless steel casing is highlighted by jeweled spaces along the bracelet, chopping up the smooth aesthetic, and blending seamlessly with the same jewels encircling the bezel.

This piece is simply gorgeous, and it occupies a very unique position, tapping into two distinct sides of the watch spectrum to appeal to as many enthusiasts as possible. 

The Bulova Crystal 96L311 costs $375. 

Orient Classic Open Heart

Armed with an extremely classy sense of elegance with quite the pristine nature, the Orient Open Heart has always been a very popular contender for the ladies’ attention.

The round stainless steel envelope and bracelet are coated in silver and rose gold colors, giving them a vintage appeal that breathes an established sense of luxury.

The dial is a smooth white, with rose-gold colored hands and indices that appear very sharp and dramatic, richly layering the palette with a crisp amount of detail.

Of course, centered to the left is the beautiful open heart feature that allows us a peek at the 22-stone F6 automatic movement, ticking away with the same elegant nature plastered on the outside.

The Orient Classic Open Heart costs $395. 

Movado Bold Evolution 2.0

The Bold Evolution 2.0 (as its name suggests) is characterized by the bold coloring presented on the entire piece. From the strap to the dial, a bright peach shines, stealing the show and instilling a glamorous sense of refinement.

Aside from that, the glimmering stainless steel provides a slight layer of distinguished detail that mixes up the palette and adds to a very aesthetically pleasing display.

The 34mm measurement is the perfect size, and with the very symmetrical, well-rounded exterior that only does what it feels comfortable doing, I think this piece will impress a lot of people. 

The Movado Bold Evolution 2.0 costs $450.

Tissot Le Locle Women’s Watch 

This piece belongs to a hugely popular family of automatic watches that have been at the forefront of Tissot’s legacy. This elegant timepiece carries a distinct amount of prestigious details, including diamond indexes and fine Roman numerals.

The traditional Le Locle signature on the front of the dial catches the eye as well, following the same kind of design characteristics you would expect to see from high-end Swiss-made pieces.

With a 25mm stainless steel case, this watch comes neatly packaged and elegantly compact, not attempting to venture too far outside of what makes Tissot such a legendary brand.

I think that this watch is a perfect mixture of class and style that appeals to those with flashier tastes, while also playing a reserved hand, not trying to be too dramatic, but rather, communicates the right message that those who listen to it will understand. 

The Tissot Le Locle Women’s Watch costs $750. 

Versace Dominus Lady Watch

Versace enters this list with quite a flavorful piece. The Dominus ladies’ watch is a square-dialed, gold-colored, distinctly crafted chronograph that you will either fall in love with or deem not for you.

There’s no reason to feel shame one way or another, as this piece unapologetically caters to those who prefer the more glamorous things.

Of course, with the Versace name attached to it, it would be expected that this piece adheres to the elevated reputation this brand has crafted, and, fortunately, the Dominus does not shy away from that.

With a distinguished gold exterior and uniquely patterned dial, this watch wraps itself in a bold package that, regardless of how you feel, you can’t help but respect. 

The Versace Dominus Lady Watch costs $870.

Balmania Diamond Chronograph

Oh boy, there’s a lot to unpack on this piece. Between the three subdials, the gold coloring, the diamond-jeweled indices, and the mother-of-pearl dial, this piece offers some of the finest aesthetics in women’s watches.

With a Swiss quartz movement, perhaps being the only straightforward feature, I can imagine this watch catching the eye of any lady who appreciates a well-made piece that makes her feel all the more glamorous.

While there is so much detail crammed into the 37mm of stainless steel casing, it also does a fantastic job of slyly playing its hand, so as not to overwhelm its wearer with the tremendous amount of features.

The watch seems to be very aware, which is always appreciated when dealing with something as hard-hitting and spectacular as this. 

The Balmania Diamond Chronograph costs $1,000.

Mido Multifort TV 35 Automatic

The rectangular curviness of the Mido Multifort is another piece that some will be drawn to, and some will choose to pass on. I, for one, love the unique shape, and I think that it’s all the more enlightened by the soft, bright colors that do wonders for the aesthetic.

The sky blue dial is beautiful, making the few jeweled indices that the watch has stand out all the more. At first, it might not seem like this piece has that much detail, but I always admire the pieces that require you to study the features in order to really understand all that it’s trying to accomplish.

For example, the dial is actually made of mother-of-pearl, which may not be obvious at first glance. Overall, for a 34mm watch, this piece packs an aesthetic punch, with a fair amount of artistic brilliance sprinkled here and there. 

The Mid Multifort TV 35 Automatic costs $1,014. 

Frederique Constant Classic Moneta Moonphase 

This beautiful Moonphase piece comes alive on the wrist, bursting with a unique layer of luxury that Frederique Constant has consistently embodied.

The two subdials provide an engaging sense of symmetry that rounds out the entire design, and of course, the Moonphase dial itself steals the show with its artistic brilliance.

The peaceful white of the dial blends well with the hands and indices, which are both very thin so as not to distract from the main features. The women’s size comes in 37mm, a slightly larger size than needed, perhaps, but I think everything on the watch itself fills in the size nicely. 

The Frederique Constant Classic Moneta Moonphase costs $1,295. 

Fossil 36mm Suitor Watch

Slim, thin, and curvy, Fossil is known for its elegant taste that instills a taste of prestigious refinement within every piece. The paper-thin chain link on the Fossil 36mm Suitor watch causes the piece to appear even thinner than it already is, and the wide variety of colors makes it suitable for all kinds of wear.

My personal favorite variant is the all black exterior that makes the watch look like a beautiful spectacle of the night. The chrome causes the light to elegantly dance across the surface, providing a surprising amount of depth to the entire design. 

The Fossil 36mm Suitor Watch costs $1,350.

Conclusion

The women’s watch market is vast and deep, with many pieces not getting near enough recognition due to the fierce competition with big-name brands.

But if you look hard enough, there are a surprising number of masterpieces just waiting to be uncovered, many of them much cheaper than you would expect.

This list only scratches the surface, as there are plenty of finely-constructed pieces that perfectly capture the chic appeal that so many women look for in their wristwear.

In any case, I hope that this list helped you to at least narrow down your search so that you have a deeper understanding of the price pool, and perhaps it’s opened your eyes to new designs that you never knew existed.

The watch industry is much larger than you might expect; all it takes is a little initiative to travel down unexplored paths, and I can guarantee you will find what you’re looking for.

Introduction 

Automatic watches are a testament to the fascinating fusion of innovative mechanics that have skyrocketed technology, pushing us into an age of technical marvels that have continued to defy the odds.

Forged from centuries of trial and error, the automatic watch now stands at the top of the food chain, as the realm of timekeeping has been forever changed. The dawn of the automatic age saw many pieces rise to god-like levels of fame, with many becoming instant classics.

Now, every brand produces automatic pieces, but that doesn’t mean that every piece is made equally. Today, I will be bringing you a list of watches that not only perform outstandingly well, but also come in at a very affordable cost to ensure that you’re not spending an arm and a leg on something that isn’t worth it. 

How exactly do Automatic Watches work?

First, I guess it would be good to explain what exactly an automatic watch is. An automatic watch is a mechanical watch that uses energy from the wearer to power itself instead of needing to be manually wound.

Inside the piece, there is a metal weight called the rotor that spins whenever you move your hand, causing the watch to wind up. The way that automatic watches generate energy is very different from a traditional manual piece.

For one, manual timepieces have nothing but a crown for creating energy, while an automatic watch possesses a freely spinning rotor that does the job for you.

Although usually automatic pieces also come with a manual winding option, because the rotor isn’t always able to wind the watch completely, which is why you can typically wind it once and wear it about like usual without having to worry about keeping it in check.

After all, the goal when designing the automatic watch was to utilize the maximum amount of technical innovation to provide wearers with utmost convenience.  

Automatic watches are still considered to be quite the luxurious accessory. Because of their vastly complicated mechanical ingenuity, they are almost always some of the most expensive variants of watches you can buy, especially when compared to quartz pieces.

But in the watch industry, you pay for what you get, so keep that in mind when you’re deciding between potential purchases. 

There is a lot of bang-for-your-buck to be found, however, and today, we will be exploring exactly how deep the rabbit hole goes. So without further ado, let’s get into the list. 

Orient Bambino Version 5

The Bambino is an all-time classic that will forever reserve a spot as one of the most well-made, affordable pieces. While the aesthetic may not appeal to everyone, the vintage-style Arabic numerals and very clean, curved dial draw my eye every time I see one.

A little bit thicker than dress-watch wearers typically go for, it makes up for it with a very comfortable leather strap that adds a lot of texture as well. You can thank the basic Orient Caliber F6724 for the price (though it is made in-house, if you consider that notable). 

The Orient Bambino Version 5 costs $185. 

Timex Navi XL Automatic

The Navi XL’s inspiration comes from deep in the Timex catalog, 1970, to be precise. This watch holds on to the essentials from the 70s Timex while introducing a new flavor of its own.

It offers 100 Meters of water resistance, a sporty and stylish look, and enough torque and ruggedness to outlast anything you throw at it. It holds on to its diver roots through and through in a full IP-coated stainless steel case that measures 41mm.

This watch is not really meant to draw attention, as its all black demeanor is simply there to serve the wearer, ready to deploy its 100m of water resistance should the time arise. 

The Timex Navi XL costs $259. 

Orient Bambino Version 7

This edition of the Orient Bambino offers an impressive amount of quality, boasting a very prestigious white dial, with thin sword-hands that draw out a luxurious flavor.

The Bambino is one of those series that feel like an anomaly, meaning that it feels as if they should be priced much higher than they are, and for the Version 7, this is perhaps the most true.

The simple design choice that Orient chooses is a dress-watch lover’s dream, embodying all of the simple and charismatic traits while supplying it with a reserved feel and a price that puts it far above the competition. I love all members of the Bambino family, but the Version 7 is definitely my favorite. 

The Orient Bambino Version 7 costs $270.

Timex Marlin Sub-Dial Automatic

The modesty of the Marlin is a trait that Timex fans have been raving about for years. This reserved style focuses on a minimalist dial with simple numerals and simple hands that provide just enough detail without demanding too much of your attention.

The color palette is reminiscent of early divers from the 60s, but this watch definitely whistles its own tune, equipped with a beautiful sub-dial that blends seamlessly with the dark silver palette.

The Japanese automatic movement is shown through the open case-back, delivering another level of prestigious performance at a price that will definitely surprise you. 

The Timex Marlin costs $279.

Timex M79

Heavily resembling vintage Seiko divers, the Timex M79 was introduced with an automatic Miyota 8215 movement after the success of the of the Q Timex reissue. The blue and black bezel reminds me very much of older divers from the 80s, with a black dial that delivers a nice midpoint for the aesthetic.

While this piece is not a diver, I wouldn’t blame you for mistaking it for one. It measures 40mm in diameter and 14.5mm thick, putting it on the larger side of dressier pieces. I still like the design choice, though, and the unique pattern of the chain-link bracelet gives an extra layer of detail. 

The Timex M79 costs $279.

Orient Kamasu

The Kamasu is the successor to previous Orient divers such as the Mako II and the Ray II. Its basic dive elements provide a very familiar experience, which appeals to those who know Orient well.

The in-house Orient Caliber F6922 is undoubtedly the highlight of this piece, as it’s not every day that you see a watch with this kind of price tag featuring an in-house movement. While the aesthetic is fairly bland, I really enjoy the color scheme and the simplicity.

The silver and grey markers pair well with the black dial, as it’s obvious Orient wasn’t trying to overdo it with the design. 

The Orient Kamasu costs $280. 

Dan Henry 1970 

The Dan Henry brand is particularly known for offering a remarkable amount of value for your money, and the 1970 is by no means an exception.

Featuring a Seiko movement, this piece delivers exceptional performance, boasting a 41-hour power reserve. It also features an impressive water resistance of 200m, all in a case size of 40mm.

This piece goes for a very vintage look, with an interesting color palette of black, grey, and orange. I, for one, think it works very well, but I may be biased as I have a tremendous amount of respect for Dan Henry, both as a watch creator and for what he has done for the industry. 

The Dan Henry 1970 costs $290. 

Spinnaker Bradner

A rather rugged, vintage exterior houses the Auto Seiko NH35 movement that powers the Bradner, a high-performing dive watch made by the lesser-known Spinnaker.

This compressor-style piece is extraordinarily priced for what it offers, as the 180m of water resistance is sure to hold up, and the 42mm x 15mm dimensions are a very appealing size.

I’m a big fan of the dial, as the green hue matches perfectly with the coarse-brown of the leather strap, and perhaps the most stand-out aesthetic feature is the brightly colored hands that are not commonly found on compressed styles such as this. 

The Spinnaker Bradner costs $290. 

Seiko SRPD51 5 Sports

The iconic Seiko 5 Sports line has gone through its fair share of development over the years, as perhaps what it is most known for is being a modern reissue of the classic SKX line.

The SRPD51 is a welcome addition to the 5 Sports collection, as it is now a top seller in the collecting, despite mixed opinions when it first came out.

This is a very tactile watch, not too flashy, and it comes in at an amazing price. Seiko is, after all, known for delivering high-performing pieces at a fraction of the cost. 

The Seiko SRPD51 costs $295. 

Orient Sun and Moon

Moon-phase complications are a rare treasure, and not only that, should you happen to stumble upon a watch that boasts this glamorous feature, they usually cost quite a heavy penny. That is not the case with Orient.

The Sun and Moon have been impressing long-time fans for years with it’s seamless symbolism and iconic design, which showcases it’s internal glamour. This watch is a beauty, as the sun and moon dial blends with the white, reinforcing the piece with an incredible amount of detail.

The simple black hands do their job, and the Roman numerals give this piece a splash of vintage appeal, which pairs very well with the old-timey crocodile leather strap. 

The Orient Sun and Moon costs $321. 

Citizen Promaster Dive Automatic

One of the leading watches in Citizen’s seemingly ever-expanding catalog, the Promaster Dive Automatic is one of my favorite divers of all time. It embodies everything I love about divers, all in one package.

The 200m water resistance is impressive enough, but when you pair it with an Auto Miyota 8203 movement that gives the piece a power reserve of 40 hours, then you have a serious powerhouse on your hands.

A very large watch, too, the Promaster measures in at 44mm, perhaps instilling within the wearer an extra sense of security (though it would depend on how big or small your wrist is).

Regardless of the size, however, the watch sits extremely well on the wrist thanks to the 48mm Lug-to-lug length that compensates for the thicker exterior. 

The Citezen Promaster Dive Automatic costs $400.

Bulova Sutton Skeleton Stainless Steel

A skeleton watch is perhaps the greatest compliment to a traditional automatic movement, as often, a skeleton watch’s sole purpose is to showcase the automatic movement, making it even more impressive for the world to see.

It’s not very subtle, but who cares? Skeleton pieces are perhaps some of the finest watches out there in terms of mechanical prowess and prestigious aesthetic flair. This Bulova piece is a rare instance where a skeleton piece is affordable, as they usually cost a hefty amount.

It comes in a very sharp silver color, with a dark border encircling the movement, making it pop even more. The movement itself is the impressive Mitoyta 8N26, featuring a power reserve of 42 hours and protected by a crystal dome material. 

The Buloa Sutton Skeleton costs $400.

Baltic HMS002

The silver and blue shine of this piece delivers a well-rounded, extremely symmetrical feel that catches the light and transforms on your wrist.

With a sectored dial (meaning that the dial itself has been divided into four little segments, almost like a pie), wearers like me who savor things looking neat will be very satisfied.

It’s interesting, if you were to remove the four simple lines that divide the center up, the dial would look like any run-of-the-mill silver piece. This was a very strong design choice by Baltic, as (in my opinion) this simple feature brings the entire look together.

The Baltic HMS002 costs $400. 

Nodus Retrospect II

Perhaps the most notable characteristic of the Retrospect II is the outstanding build quality, which is exceedingly rare to associate with this kind of price tag.

The 40.1mm stainless steel case is optimized to fit comfortably for almost every wrist size, though the large lugs will add a lot of width on top of the 13.5mm thickness.

The dark contrast of the bezel works wonders to bring out the tannish-pinkish hue of the dial, causing the brilliant color schemes to come alive on the wrist, and the uniquely sword-shaped hands tick elegantly along the surface, powered by a Seiko NH35 automatic movement that is regulated in four positions. 

The Nodus Retrospect II costs $450.

Seiko Presage Series SRPB41 “Cocktail Time”

Arguably the most notorious piece on this list, the Presage Series has been the king of the affordable luxury-watch space for a very long time.

The “Cocktail Time” models are among the most alluring in Seiko’s entire catalog, thanks to their exceptional pricing, iconic heritage, and simple yet unique design that catapulted their fame in the first place.

This particular model features a dramatic blue dial that darkens the farther out you look, eventually transforming into a blackish border that surrounds the edge of the piece.

The hands and indices are sharp and narrow, hinting at refined elegance, and the simple steel rounds out the entire design in a straightforward, self-assured manner. 

The Seiko Presage SRPB41 costs $450. 

Timex Giorgio Galli S1 

This notable step-up from Timex features an Auto Miyota 9039 movement, which is fairly uncommon for a piece like this to house. Usually, Timex opts for the typical 8215 caliber, but the S1 was designed with the clear focus to enhance every feature possible, starting with the heart itself.

Aesthetically speaking, this watch is gorgeous, as its silver coloring is brought to full effect with the slight black contrasts of the indices. The dial is beautifully polished, and the subtle curves of the case round out the mystical feel that sets this piece apart.

Frankly, between the impeccable movement, aesthetics, and mind-blowing price, this might be one of those pieces that doesn’t have any downsides. 

The Timex Giorgio Galli S1 costs $450. 

Tissot Gent XL Swissmatic Black

This gentleman’s watch boasts a masculine flair that strikes with a subtle presence, reinforced by the strong beige coloring of the leather strap.

43mm is quite large for a dress watch, but that just leaves more room to admire this reserved design that still manages to grab your attention in ways you wouldn’t expect.

At this price, Swiss-made automatic calibers are a rare sight, but the Swissmatic is pleasantly equipped with the Auto ETA C15.111, providing a very impressive battery reserve of 72 hours.

The dial stays simple, sporting the rich black with slices of silver on the hands and indices to ever-so-slightly shake up the palette, but being sure not to wander far off from what makes this a true gentleman’s piece. 

Seiko Presage SSA405 “Blue Moon”

Now we’re speaking my language. I have been a fan of the Blue Moon for a long time, as the captivating open-heart design has been appealing since the first time I laid eyes on it.

If you don’t know what I’m referring to, the Blue Moon has a portion of the dial removed, serving as a window into the piece itself, revealing the elegant heart, ticking away soundlessly.

The “heart,” of course, is the Auto Seiko 4R38 movement, a house-made mechanism engineered by Seiko to power pieces like this.

The dial itself is a deep, transfixing blue that shimmers under the right lighting conditions, and is made even stronger by the silvery indices and hands, softly chopping around the edge of the bezel. The silver is sleek, the design is thin and curvy, and the leather of the strap is soft and subtle. What’s not to like? 

The Seiko “Blue Moon” costs $475.

Seiko 5 Sports GMT 

In 2022, Seiko introduced the first GMT complication to the Seiko 5 sports line, elevating the already impressive intricacies with the Automatic Seiko 4R34 movement.

The GMT features in this series are simply exquisite, as the central GMT hand comes in a contrasting color to the rest of the piece, and the second timezone is indicated by Hardlex glass rings, shimmering and catching the light while they utilize the grand features.

Obviously, this piece comes with LumiBrite, as all Seiko GMTs are equipped to deal with nighttime elements. This is simply a utilitarian masterpiece, and the iconic design of the Seiko GMT features will inevitably turn the heads of anyone who looks at it. 

The Seiko 5 Sports GMT costs $475.

Laco Casablanca 

Known for offering bold designs that stand out from traditional dressware, the Casablanca is one of those pieces that you either love or hate. The dial may seem straightforward at first, but it’s fully lumed, offering top-tier legibility.

I appreciate the simplicity of the black leather strap, as the minuscule bezel really benefits from the seamless transition that blends heartily with the casing.

The hands and indices are rather simple, but something about this piece casts such a mysterious allure that it’s difficult not to appreciate the unique twist this watch emulates on classic dress pieces. 

The Laco Casablanca costs $490. 

Tissot Everytime Swissmatic 

The common theme today seems to be watches with simple or minimalist aesthetics, and it appears that the Everytime Swissmatic has received the memo, as this is arguably the most reserved and unremarkable (in a good way) piece on this list.

Armed only with a white dial and black hands, this unisex watch prides itself on flying below the radar. In my opinion, this design works great, the indices add just enough flavor to keep me interested, and the crocodile leather of the strap will always work with these kinds of pieces.

On top of that, the Auto Tissot Swissmatic movement offers a staggering power reserve of 72 hours, packing a surprising punch to a watch so reserved, adding even more beauty. 

The Tissot Everytime Watch costs $495.

Lorier Falcon Series II 

The rather small feel of the Falcon series is meant to inspire a sense of minimalistic ingenuity, with a white dial that modest appeal shines in the subtle texturing. It’s definitely a vintage-appropriate watch that has a newfound spirit.

Loreier is a new brand that has been stealing a lot of attention with this series, and it’s easy to see why. I, for one, am a fan of smaller watches that tend to reserve their proportions for the sake of delivering a fresh aesthetic, and this watch embodies that ideal perfectly.

Inside, the Auto Miyota 90S5 swiftly powers this piece, delivering a power reserve of 42 hours and equipping it with all of the modern-day automatic trinkets that the market holds in such high regard. 

The Lorier Falcon Series II costs $499.

Dufrane Barton Springs

This watch is armed with the Swiss-automatic Sellita SW200-1 movement, packaged in a rather thin casing.

The minimalist design works for this piece as the bare grey coloring of the dial causes the funky colors of the strap to take full form, and the hands and indices are interestingly coated in a light grey texture that makes the watch look even smoother.

Dufrane obviously was seeking to produce a watch that focuses more on what the piece was capable of accomplishing, as the movement and 200m of water resistance are designed to give you the most optimal underwater performance at a fraction of the cost. 

The Dufrane Barton Springs costs $499. 

Tissot PRX Powermatic 80 Gradient

The Powermatic is heavily reminiscent of the 70s, a time when watches prioritized a smooth, well-oiled performance over anything else. Fortunately, the Powermatic adds its own blend of style to fit the modern-day Tissot standards of pristine luxury.

The case shape of this piece comes straight out of 1978, but the smooth polishing and aesthetic makeup have updated the look to better suit the enthusiast of today.

Starting at the top of the dial, the dark blue is almost reminiscent of an endless sea, but as we move down, the tone gets lighter, and with a well-crafted waffle pattern, there is a prestigious amount of detail to be found along every square inch of the surface.

The Swiss automatic movement delivers an incredible 80-hour power reserve that is simply unmatched in its field. 

The Tissot PRX Powermatic 80 Gradient costs $775.

Bulova Frank Sinatra Summer Wind

The rose gold tone of the stainless steel case draws you in with its illustrious grandeur, and the reserved nature of the dark grey dial keeps you intrigued with its minuscule details.

Frank Sinatra himself was a man of much style and class, so it would make no sense for a watch named after the iconic singer to be any less fabulous. The gold and grey combination of the strap really works wonders for me, as it’s a color palette we don’t typically see, especially in pieces in this price range.

Bulova has a knack for giving us an elevated taste of the luxury market, at prices that aren’t absolutely outrageous, which is why it’s always a good idea to perk up whenever they drop something new. 

The Bulova Frank Sinatra Summer Wind costs $850. 

Hamilton Jazzmaster Day Date Auto

The rugged nature of the leather strap is contrasted perfectly by the clean and pristine aesthetic of the silvery dial. And when I say silvery, I mean it.

There’s silver as far as the eye can see, but is that really a problem? Hamilton has managed to perfect this design, allowing for a very smooth and elegant feel, that is unapologetic of its dressy nature.

Inside is the Caliber H-40 movement with a long-lasting power reserve of 80 hours that (perhaps most importantly) is also quite thin, causing the watch to measure out 11.52mm of thickness. 

The Hamilton Jazzmaster Day Date Auto costs $875. 

Zodiac Dress Olympos Automatic 

This black and silver beauty shimmers with a striking sting and packs quite the aesthetic appeal. On the all black surface, the faint yellow of the Zodiac font provides a faint layer of well-oriented detail, making me reminiscent of a bumblebee.

(Don’t ask me why, that’s simply the first thing I thought of when I saw this piece. It’s a good thing, I promise.)

The rugged black leather strap, however, perhaps provides the most amount of detail, as it places this watch in a unique position of having more than enough dressy features, while also toning down the charm for everyday wear. 

The Zodiac Dress Olympos Automatic costs $895. 

Tissot Chemin de Tourelles 

Another piece that utilizes a rose gold hue, the Chemin shimmers with an excellent reflection of Tissot’s craftsmanship and commitment to excellence.

The rose gold casing, indexes, and hands cause a rich sense of prestigious class to take shape along the dial, with the outer layer of texture providing a unique depth that is quite difficult to emulate.

It shouldn’t be a surprise, Tissot is a master of their craft, and the rather slim nature of this watch (10.9mm to be exact) will undoubtedly turn heads if the rose gold hadn’t already grabbed your attention. 

The Tissot chem de Tourelles costs $900. 

Junghans Max Bill Automatic 

The creative straightforwardness of the Max Bill is something you can’t help but respect. This watch doesn’t necessarily demand any attention, nor is it trying to be something it’s not. The simple white does its job very well, with nothing too convoluted to distract from an efficient design.

The markers and numerals feel very satisfying to look at, arranged symmetrically to calm the eyes. The 38mm steel case houses the Caliber J800.1, delivering an automatic movement with 38 hours of power reserve. 

The Junghans Max Bill Automatic costs $1,100. 

Rado Coupole Classic Automatic

A simple feel of elegance is the best way I can describe the Coupole’s aesthetic. A simple white dial paired with light-blue hands is apparently all you need to craft a very luxurious statement, one that is aware of its modest allure.

The Roman numerals were a nice touch, and I love the very light tint of grey used to make them stand out, but not in a way that distracts from the overall message.

The date window is a nice feature, and the automatic Rado Caliber 03.763.532 that powers that date window delivers an incredible performance, fueling the watch with 80 hours of power reserve. Truly remarkable. 

The Rado Coupole Classic Automatic costs $1,200. 

Conclusion

Automatic watches are both a treasure and an immaculate testimony to how far the industry has advanced. For enthusiasts, there is no better feeling than adding a pristine, mint-condition, technical masterpiece to your collection that has been crafted with the utmost care.

For first-time wearers, understanding the intricacy and how the mechanics work is a one-way path to further understanding the tremendous amount of value that the industry places on these pieces.

Wherever you are in your watch journey, there is no denying the sheer brilliance each one radiates, and upon further studying and more clearly understanding what exactly has to go right to make the pieces work, you can’t help but wonder what the future holds.

As technology evolves, the watch world is silently evolving with it, chipping away at what seemed impossible 50 years ago. Who knows where we will be when the genius craftsman of today gets their hands on the tools of tomorrow?

Even if you aren’t a fan of football, there’s a good chance you’ve heard the name Tom Brady before. Alongside his years of success are bound to come a few interests, one of which is high-quality timepieces.

Throughout his career, Tom has been seen sporting some pretty popular and equally unique watches on his wrist.

While his lineup has surely changed over time, there are several that are definitely worth mentioning. This article highlights several pieces that have historically stood out in the Tom Brady watch collection.

1. Rolex Daytona “John Player Special” (ref. 6241) 

Featuring a bold black dial and a manual movement you can truly appreciate, this Rolex Daytona really catches the eye. It’s crafted with a 14k yellow gold case, and I’m specifically a fan of the Jubilee bracelet and seamless folding clasp.

The case diameter is at 37mm, which is pretty modest, and part of why I feel it looks so form-fitting on Tom. More importantly, I find this specific watch unique as there are only about 300 of these on the market. It only makes it more valuable knowing this one landed on Tom’s wrist. 

The “John Player” name comes from a unique backstory as well. It stems from the black and gold Lotus F1 cars that John Player & Sons sponsored in the 70s. On a historical note, this particular watch caught the attention of many when it was worn by Tom during his Hall of Fame induction back in 2023. 

Considering its historical significance and rarity, this particular model tends to be auctioned for anywhere between $1,000,000 and $3,000,000. 

2. Patek Philippe Grand Complications Sky Moon Tourbillon (ref. 5002J-001)

This watch offers a bit of a bigger look with its 42.8mm case. However, I feel the overall design of the dial does a great job of compensating for some of this.

I say this because the general size is a bit off-putting to me, but the dial is so intriguing that I’d overlook that small detail. With four subdials and an overall beautiful design, the Sky Moon Tourbillon is a showpiece if you ask me.

It’ll easily become a topic of conversation, but I would say it’s a bit exuberant for everyday wear or a day in the office. It definitely embodies luxury, and the transparent caseback takes its beauty to a whole different level.

Aside from the time, you also get the day, month, leap year, and moon phases. I find the tourbillon functionality, as well as the minute repeater and perpetual calendar, to be a sight to see on their own. Of course, you can only imagine a timepiece as unique as this one to come at a hefty price.

Due to its history and current market status, the watch can be found on the resale market for roughly $1.2 to $1.6 million.

3. Patek Philippe ‘Jumbo’ Nautilus (ref. 3700/11J) 

A rare two-tone from Patek Philippe, the Jumbo Nautilus is one of the flashier items on this list. It’s a combination of stainless steel and 18k yellow gold. More impressively, this particular watch was crafted back in 1982, offering quite a bit of historical significance.

On the inside, you’re getting a caliber 28-255 C automatic movement. For those who aren’t already familiar with it, I like to point out that this includes 36 gorgeous jewels. Not to mention the popular Patek Gyromax balancing from the watchmaker.

Looking at this from the surface, it’s a 42mm watch face with a sharp black dial and a notable “ear” case design. I’d say this particular model does an excellent job of delivering traditional aesthetics while stepping into something different.

There are roughly only 200 of these in the world, and one being on Tom Brady’s wrist only makes it that much more valuable.

Depending on the retailer you work with, you can find this watch generally resting between $50,000 and $100,000 on the market.

4. Richard Mille Flyback Chronograph (ref. RM 72-01) 

On a few occasions, I’ve seen what looks to be a Richard Mille 72-01 on Tom Brady’s wrist from time to time. While he actually has swapped between several Richard Mille’s over time, this is one of his more neutral choices. I always have to appreciate neutrality, even when it comes to luxury.

The 72-01 from the watchmaker comes with their first in-house chronograph movement. Also referred to as the automatic winding lifestyle flyback chronograph, the watch dons a skeletonized design to truly appreciate the craftsmanship.

I honestly appreciate the functions indicators, as this includes hand-setting, winding, and date setting modes. On top of this, the case is tripartite, which also comes with ISO-standard rubbers and titanium screws. This is another point that tells me it feels durable on the wrist, yet remains lightweight.

The cost varies based on the specific RM 72-01 in question, but you can expect to find price points ranging from $250,000 to $400,000.

5. Cartier Crash (ref. CRWGCH0050)

Easily one of the most unique designs on this list; I can tell Tom was looking for something different with this one. The Cartier Crash is widely popular due to its unconventional design, as the watch case offers a warped and wavy aesthetic.

The case itself is platinum, which I always feel like offers the best contrast to a black strap. With the dial, you’re getting classic Roman numerals, as well as mechanical movement and sapphire crystal glass. If I’m being honest, I have to say a lot of the value in this watch is purely in the design.

While I generally prefer timepieces that offer more functionality, this one is meant to impress the eye. It easily does so, and I think it does a great job of accomplishing this without going over the top in its mechanical and material choices.

As far as the price is concerned, this watch has been seen on the resale market, ranging from roughly $150,000 to $450,000, depending on the specific model.

6. Rolex GMT-Master II “Bruce Wayne” (ref. 126710GRNR)

Coined as a stainless steel dual-time wristwatch, you can only wonder why someone would want a watch with Bruce Wayne in the name. Aside from that, the watch quality definitely speaks for itself. Featuring an Oyster bracelet and a reasonable 40mm case, I feel this watch found a great middle ground in its design.

The dial comes in a deep black colorway, and the reliability of their 3285 automatic movement. I get a pretty big kick out of its 31 jewels, and the sturdy look out of the screw down caseback.

What acts as a big selling point for me is the addition of the Rolex proprietary two-tone ceramic bezel. It isn’t the color that’s impressive to me; it’s the way the colors blend together for a more cohesive look.

If you’re interested in finding one for yourself, this GMT-Master II from Rolex can be commonly found between $18,500 and $19,500 for the most part.

7. Audemars Piguet Royal Oak Grande Complication (ref. 26341ST.OO.1105ST.01

There are several looks within the Royal Oak lineup, and it seems Tom Brady opted for the sleek stainless steel. Keep in mind that there are only two of these in the entire world, which says a lot about their rarity.

It’s rather bold with a 44mm case, and not only is it accompanied by a sapphire crystal, but it’s glareproof as well. The same goes for the caseback, and it comes with stainless steel crown and pushpieces to match.

As a whole, the watch is only 15mm thick and comes with a modest water resistance of 20 meters. The transparent sapphire dial is what I can’t take my eyes off of. Moreover, the dial and its design and features are the stars of the show if you ask me.

A pinnacle example of craftsmanship from Audemars Piguet, the cost is bound to come with quite a few factors involved.

From a marketplace perspective, the price point for this watch has ranged from $500,000 to upwards of $1,000,000.

8. Rolex Cosmograph Daytona (ref. 116506)

An important part of their 50th anniversary with the Daytona line, Rolex dropped the Cosmograph. Moreover, I found it interesting that it was their first Daytona, which was completely made from 950 platinum.

Even with my experience around watches, this was a poignant moment for watchmaking luxury that I’m not always used to.

With a quick look, you might miss a few details, like the deep brown on the Cerachrom ceramic tachymeter bezel. At first, I thought it was black, but this deep brown is an excellent contrast to the dial color.

The watch is powered by a Rolex Caliber 4130, which is an automatic chronograph movement. I might sound easily influenced, but it’s the icy blue dial that keeps catching my attention. It’s beautiful but not overly bold to wear, and it’s distracting from what you’re wearing.

Price points are going to vary based on the retailer, but the watch is commonly found available between $80,000 and $100,000.

9. Richard Mille “Baby Nadal” (ref. RM35-03 FQ) 

A little eccentric looking for my taste, it’s hard to argue with the stunning design of the Baby Nadal from Richard Mille. With a bold blue and white quartz TPT case, this watch looks as rugged as it is luxurious.

From a technical viewpoint, it’s a skeletonized automatic wristwatch. Richard Mille isn’t foreign to this design by any means, but it’s unique, to say the least. I personally love the fact that you can get an even more detailed view of the inner workings through the exhibition caseback.

It’s definitely on the larger side with 50 x 43mm case dimensions, but there are plenty of high-end features to make up for it. The movement is an RMAL2 caliber featuring 38 jewels, and their innovation can be seen in its butterfly-style rotor.

This is a timepiece I could yap about all day, but that’s primarily because it’s out of my price range. In most cases, the market value for this watch spans between $300,000 and $500,000.

10. Audemars Piguet Royal Oak ‘The Roast’ Flying Tourbillon (ref. 26730BC.ZZ.1320BC.99) 

For me, this is the watch I’d want to have in my own collection the most. The blend of a stellar salmon-colored dial with 18k white gold is pure art. Tom’s watch, in particular, is famously labeled “The Roast,” as he wore it during his Netflix special ‘The Roast of Tom Brady.’

Of course, this is only one small fact about its significance. The design of this watch will always be the star, in my opinion, and this can be appreciated on every level.

Tom’s version was even customized to feature his name as a part of the hour markers. This also includes a custom rotor engraved with Tom’s signature.

You don’t necessarily have to be a football fan to see the value in these small details. The bezel is laced with baguette diamonds, on top of a matching AP bracelet. Don’t forget that this watch, being a part of the Royal Oak line, heavily weighs into its overall value. 

Considering everything there is to appreciate about this watch, it’s understandable that its cost falls between $400,000 and $800,000.

Final Thoughts

If you dig far enough, it’ll start to seem like Tom Brady’s collection is never-ending. Between personal taste, endorsements, and years of being in the spotlight, he’s had his wrist draped in plenty of high-end timepieces.

For any of you taking inspiration from this list, it’s crucial to remember the importance of a reputable retailer like Exquisite Timepieces. It isn’t hard to find a luxury watch, but it can be challenging to find a reliable and authentic buying experience.

You can have many of the same gorgeous watches Tom Brady is known for if you practice due diligence with your research.

If I’m being honest, Italy is not the first country that comes to mind when I think of the best watchmaking brands. Switzerland, of course, is certainly number one. 

Japan, Germany, and France all quickly follow suit, with brands like Seiko, A. Lange & Söhne, and historical French watchmakers like Abraham-Louis Breguet. Even England has a storied history in watchmaking, with old makers like Thomas Mudge, John Harrison, and even the famous George Daniels.

Italy has some superb watchmakers, don’t get me wrong. Panerai has been killing it with some unique and stylish watches for a long time.

Unimatic and U-BOAT are lesser-known but enjoy serious cult followings. Even BVLGARI, which makes Swiss watches but is of Italian origin. But there are relatively few well-known brands.

It should come as no surprise, then, that when I started to research this article, I was absolutely blown away by what I found. There are dozens of superb Italian watch brands out there, all of which deserve far more attention than they now receive. 

As such, I’m certain that this article will surprise and thrill you, just as researching it did me. So let’s not wait any longer—here are the 15 best Italian brands on the market today!

Officine Panerai

Could we start anywhere with anyone other than the definitive Italian luxury watch brand? Panerai was founded all the way back in 1860, making it significantly older than many old Swiss brands today. 

Their most iconic watch, the Radiomir, was created in 1935—its name references the radium used to create its glowing dial, which made this dive watch highly legible and, as such, perfect for use by the Italian Royal Navy. 

It’s a testament to the power of Panerai’s designs and watchmaking skill that they’ve been making pieces that look basically like how they did in the 1930s for almost a century now and they continue to be popular—if you think about it, that’s an accomplishment only really enjoyed by the highest of watchmaking brands, like Rolex.

But another characteristic of another advanced watch brand is that they continue to push the bounds of mechanical watchmaking forward, and Panerai has done just that with exceptional watches like the eLux LAB-ID, which uses a mechanical generator to power LED lights to illuminate the watch. 

Panerai is making exceptional watches in a unique style—large, rounded cases, with sandwich dials and prominent numerals—just as they have been for decades, and all at shockingly acceptable prices considering the history of watchmaking prowess of this maison.

Gagà Laboratorio and Gagà Milano

Gagà Laboratorio is a new and smaller brand, but it’s one that I’ve had my eyes on for quite some time now. Their design, the Labormatic, is fresh and unique, with a remarkable fluidity and harmony in its dial and case. It comes in just two colorways, the Cinquania (a lovely jade green) and Bauhaus (monochromatic grayscale). 

However, I do have to admit that I haven’t been following as well with the elder sister brand of Laboratorio, Gagà Milano. Milano was founded by Ruben Tomella as an independent brand all the way back in 2004, so by now, Tomella has some serious experience in the market. 

You’d think, based on the names, that Laboratorio is more of a chance for Tomella to unleash his full creativity with concept pieces, but in actuality Gagà Milano has been making exceptionally eye-catching and stand-out watches for years now that continue to go wildly underappreciated, though they do hold slightly more to a classic styling.

Gagà, Tomella tells us, is an Italian word for a dandy. For me, that’s the exact right word to use to describe Tomella’s creations across both Gagà Milano and Gagà Laboratorio. Their watches are big, bold, bright, and beautiful. 

And to be honest, they could very easily have fallen into the unfortunate trap of trying to do too much and ending up looking like a novelty watch.

Yet such is the genius of Tomella’s design that the watches manage to present a coherent, attractive whole, which pushes the boundaries of elegance and charm, just like any dandy.

Unimatic

Unimatic should be a familiar name to patrons of this blog and Exquisite Timepieces, as they’ve been making exceptional, minimalistic tool watches that are far from unnoticed by the watch experts here. And for good reason! 

Their watches are affordable but stylish and with solid watchmaking chops, making for excellent entry-level pieces for the collector just getting started in the watch world as well as superb lightweight additions for the more experienced collector.

Many microbrands, I’ve found, struggle intensely with establishing a clear and unique design language. Most of their initial watches clearly reference some of the bigger players in the space—be it the Rolex Submariner for dive watches or the Omega Speedmaster for chronographs, there are usually clear cues you can find at a glance. 

With Unimatic, you really get a taste of clear, fresh, and original design that exudes power and durability. Sure, it’s not always the most useful—the rotating “dive bezel” on their U1 Classic has almost no markings at all—but it is becoming an icon in its own right. Definitely a brand to keep your eye on, and worth snapping up one of their pieces if it speaks to you!

Giuliano Mazzuoli

Watchmaking runs deep in the Mazzuoli family—his ancestors, all the way back in 1833 (that beats out Panerai, but who’s counting?), were making tower clocks, and Giuliano Mazzuoli started his own journey 20 years ago in 2005 with the creation of his Manometro. 

Like Unimatic, Signore Mazzuoli has established a clear and unique design language faintly reminiscent of vintage Disco Volante watches. In this case, it was an old air pressure gauge that inspired him to this act of creation.

Among his collections, many of Mazzuoli’s pieces exude Italian charm, such as his Trasmissione Meccanica, which has a case that references Italian racing, and even more so his Carrara, crafted from the Carrara marble used to such acclaim by the finest of Italian sculptors. 

In particular, I’m quite in love with his Carrara Chronograph, which couples the smoothly polished marble with an elegant vintage-style chronograph. Let me be the first to assure you that these are unique and startling watches that deserve far more acclaim than that which they have received so far.

Venezianico

I’m gonna be honest with you guys. I think out of all the brands on this list that I’ve discovered while researching this article, I’m most excited about Venezianico. It’s hard not to be, honestly. Something about their design—I can’t put it into words, I’m afraid—is just… chef’s kiss.

You’ll have to excuse the slight fanboy moment I just had, but it’s been a while since I’ve had a watch inspire that level of excitement and admiration in me.

Pieces like their Nereide Aureo, Arsenale Ultrablack, and Nereide Acquaforte are just absolutely stunning. Now, to be fair, it’s clear that Venezianico is a design-first brand. 

Their watches are exceptional, but most run on a simple Miyota 9-series movement. Not that there’s anything wrong with that, as it’s a solid movement that is used by a lot of microbrands.

That said, they do have something quite exceptional in the works: the caliber V5000, the first Italian-made caliber. This is the kind of brand that’s aiming for nothing short of bringing Italian watchmaking into the limelight, and I’m here for it.

echo/neutra

echo/neutra is another one of those design-first brands that absolutely crushes it at making unique, eye-catching watches with their own strong and admirable style.

Like BVLGARI (more on them later!), they put Swiss Made on their dials, but that shouldn’t be seen as taking away from their Italian heart. Rather, echo/neutra couples Swiss watchmaking prowess with Italian design, and the result is nothing short of spectacular. 

Take, for example, their Rivanera Gray, a watch so good even Hodinkee said it was one of the best microbrand watches.

It riffs on a very clear and iconic watch style, the Cartier Tank, in a way that’s completely new and really only conjures up associations with Cartier under prolonged examination. It’s architectural in its facets, but astonishingly simple and clear in every other way. 

It’s ultra-light and ultra-thin. What does that mean for the watch? It creates a clear, coherently designed whole where every single part of it remains unobtrusive and yet beautifully crafted upon examination.

A quick search through their catalog, I guarantee, will produce nothing but many more pieces in this same style.

Breil

Breil is not like many of the other brands on this list. They’re not the most design-forward or the most serious watchmakers. What they are is perhaps the most fully-formed, top-of-the-line maison out of everything else here, barring only BVLGARI (they don’t count, they’re Swiss-made). 

Breil has everything, and does it all quite well to boot: men’s and women’s watches (most other brands here focus on men’s or unisex creations), jewelry, and even smartwatches. As they’re sure to tell you straight off in their History page, Breil is an avant-garde brand that’s not afraid to push the limits. 

In this case, there’s no need to question their claims: everything they offer is crafted exclusively from steel when it would be an easy and tempting matter for a jewelry house to make precious-metal watches to increase their appeal.

Their watches aren’t boundary-breaking or genre-defining, but they are darn good-looking, and it’s just about impossible to argue with the appeal of that.

D1 Milano

Say it with me this time, folks: here we’ve got yet another design-focused brand! I’m a huge fan of what D1 Milano brings to the table. I’ve had my eye on their iconic Polycarbon Sketch for a looooong time, and any day now I’ll pull the trigger. 

In any case, D1 Milano has a huge variety of designs, both entirely different models and a wide selection of colorways for each one. Thus, like Breil, they have one of the most comprehensive catalogs on this list, making it very easy to find something that appeals to you.

D1 Milano will also be the first to tell you they are not a watch retailer in the traditional sense of the term. Rather, they focus on materials and designs, and especially the interplay of colors. They’re here to break the rules, and I have nothing but respect for the way that they do it. 

Some brands, like Hublot, aim to push the boundaries with extremely expensive, ultra-high-end watches. Others, like D1 Milano, make that avant-garde watchmaking available to anyone at affordable prices. What’s not to love?

BVLGARI

The only Italian brand that could possibly compete with Panerai has to be, without a doubt, BVLGARI. In terms of their offerings, they even far surpass Panerai, showing expertise in jewelry and even in hospitality. 

BVLGARI was founded way back in 1884 in Rome as a jewelry house, and their first watches came as highly-jeweled dainty ladies’ watches.

One of BVLGARI’s most famous watch collections today, the Tubogas and its derivative the Serpenti, first appeared in the 1940s. It wasn’t until 1980, however, that they would establish a watchmaking department in its own right.

Masterpieces of watchmaking craft and design flesh out the modern BVLGARI catalog. The Octo Finissimo and Octo Roma, Bvlgari Bvlgari, and more are recognizable at a glance by anyone even mildly introduced to the world of watchmaking. 

Their work in jewelry and other métiers d’art is without doubt a tremendous fuel for their watchmaking, and the final product is truly a work of art, no matter the model or style of the piece.

Orologi Calamai

There are not a few brands out there that do one thing, and do it exceptionally well. Breitling does adventuring and pilot’s watches. A. Lange & Söhne does classy, “old-money” pieces. Calamai does plane turbine watches.

You heard that right. Every one of their watches is forged from the turbine of an F104 fighter jet that once flew in the Italian Air Force, just like the owner’s father, Giosuè Calamai. 

The founder and owner, Francesco, was inspired by his father’s life and sought to build something that will last. He’s done exactly that here, by imparting a history to each of the watches he crafts that goes beyond what most other normal watches have. 

And it’s not as if the appeal of these watches ends there. Calami offers a wide variety of options, with different complications and each with a striking sporty look.

But front and center for each one is its gorgeously finished case, crafted from the fine steel of an F104 Starfighter jet. Each watch is offered at a quite affordable mid-range price to boot. For history and military provenance, this is your go-to.

U-Boat

You can spot a U-Boat from a mile away. They feel about as big as the eponymous submarine on the wrist, and every part of the design serves only to accentuate that, thanks to the oversized dial relative to the rest of the body of the watch. 

Like Ressence, many of their watches are filled with oil to further emphasize the dial and make it legible from any angle. Interestingly, U-Boat takes this innovation a step further by also bathing the movement in oil, which supposedly helps with its lubrication as well. 

Say what you will about the enormous cases and pronounced dials of U-Boat’s creations, they are striking and recognizable at a glance, and not a few celebrities swear by them.

If you’re craving something countercultural to swim against the tide of modern watchmaking trends, look no further than U-Boat.

Gucci

Like many other fashion brands, Gucci has recently made such a concerted effort to improve its watchmaking division that it would be hard for me not to include it on this list.

They’ve got a huge catalog of well-designed watches for men and for women, all of which are clean and trendy without slipping into the domain of “Walmart watch” infamy. 

Perhaps most of note, however, is Gucci’s High Watchmaking collection, which cleanly surpasses all but Panerai and BVLGARI on the rest of this list.

This specialty department has constructed some absolutely spectacular timepieces, several of which have received a GPHG nomination—equivalent to an Oscar nomination in watchmaking. 

Their Gucci 25H Minute Repeater and G-Timeless Planetarium dazzle and amaze with superb clean design and watchmaking prowess that simply cannot be overlooked.

And even if you’re not in the market for a several-hundred-thousand-dollar timepiece, look no further than Gucci’s G-Flat collection, which is exquisitely designed and a well-respected watch in any collector’s eyes.

Officina del Tempo

Few other brands walk so perfectly the line between maximalism and minimalism. Indeed, many brands will structure their entire identity on one side or the other of the line: Jacob & Co is (in)famous for its maximalism, and NOMOS Glashütte excels at Bauhausian minimalism. Officina del Tempo does both, and does it spectacularly well. 

Almost every other collection they offer is one and then the other, seesawing from unobtrusive dress watches to spectacularly overengineered racing behemoths. 

This is completely Made-in-Italy watchmaking at perhaps its apogee, where almost every concept in horology finds expression in one of many watches that have been offered by the brand celebrating its 25th birthday this year.

Here, heritage is married to limitless contemporary design, and the product is nothing short of exceptional.

Anonimo

As I was exploring Anonimo a little more to prepare for this article, one thought kept coming back to my mind: this is the Italian Jacques Bianchi! Rest assured, I mean that in every way as a compliment, because I’m a huge fan of the French diving-focused microbrand and what they do. 

Anonimo has a very similar origin story and makes watches that are similar in concept, but certainly quite distinct in style, which lets these two brands marvelously coexist in the market today.

While Jacques Bianchi makes more classical watches, Anonimo loves to play with design in typical Italian fashion, making striking professional divers that are also just as comfortable out of the water as in it. 

You’ll want to take a particular look at their bronze pieces, which especially when diving will take on a lovely patina and age to a unique and tasteful sea green. Anonimo’s lovely and striking watches are anything but anonymous: their style and design will be recognized at a glance by those in the know.

Zannetti

For large watchmaking brands, a certain amount of the quality and price associated with their pieces comes from the name on the dial.

If we’re being honest, a Patek Philippe would be significantly cheaper under many other names—part of it is the heritage, doubtless, but the name carries a significant weight to it. Others make their way through sheer craftsmanship. 

Zannetti is a member of the latter camp, a name that carries little weight with most enthusiasts but whose craftsmanship can be easily appreciated by expert collectors at a glance.

Each piece, Zannetti proudly declares, is unique, and a dizzying array of métiers d’art are brought to bear across all their offerings for such a small independent brand. 

Zannetti is nothing short of one of the most exceptional producers of watches in the world and deserves infinitely more attention than it now receives.

Conclusion

Italy may not be the best-known country for horological advancement, but it’s clear that its true skill has gone completely unrecognized. 

From independent craftsmen like Zannetti to watchmaking powerhouses like BVLGARI, Italy provides something for even the most discerning collector, or beautiful watches that serve well as entry pieces for those just getting into the watch world. 

Each of these brands deserves your attention and appreciation—what are you waiting for?