Lux is Latin for light and luster. And as of now, it is also the name of a watch the likes of which have never been seen. At first glance, the new timepiece with the DUW 2002 caliber ticking away inside it may be reminiscent of an old style kitchen clock. Yet it is actually most elegantly modern. The watch with its 18 karat white gold case—flattering on the hand with its elegantly curved sapphire crystal glass—perhaps only comes into proper focus at second glance.