Category: Watch Reviews

The addition of gold to ornaments has always increased their value; this is not just because of how much they are worth but because of the potential they have. They are also resistant to many substances like chemicals, heat, air, and water, which makes them a great addition to watches because of the conditions we put them through when we have them on. 

Trends and fashion seem to come and go, but the era of the two-tone watch does not seem to be going anywhere soon. Two-tone watches have existed for a very long time, and the debate about which ones are the best to acquire keeps getting more intense by the day.

About Two-Tone Watches

Traditionally, they are watches made with two different metals; the bezel and strap are designed with one metal, while the casing and other parts are designed with a different metal. They mostly come in stainless steel and yellow gold. 

However, some newer ones now come in various shades of gold, bronze, titanium, platinum, and other precious metals, but the most common two-tone watches remain the gold and stainless steel ones.

Advantages and Disadvantages 

The coolest thing about two-tone watches is how eye-catching they are, unlike watches made with just a single metal. They are also found to be more expensive, but sometimes, the market disagrees. For example, regarding retail price, they seem to be more costly, but in the secondary market, it’s often the other way around. 

A good example is the Audemars Piguet Royal Oak, the two-tone of this timepiece sells for a little under $40,000, while the stainless steel sells for about $42,000. This is still a discussion among many collectors as to whether single metal watches are a popular preference or there’s a two-toned discount nobody knows about.

History of Two-Tone Watches

This style of watchmaking started in the early parts of the 20th century as a result of watchmakers trying to develop new designs for their watches. The 1930s and 40s were when two-tone watches became a bit popular, and this was due to the adoption of Art Deco and other materials in the designing of jewelry and other ornaments.

Watch brands like Rolex and OMEGA started offering the two-toned version of some of their watches between the 1950s and 60s. For example, Rolex produced the Datejust model in 1945 and a two-toned version in the 1950s which paved the way for other brands like Patek Philippe, Cartier, and OMEGA to follow suit. 

The 1970s and 80s took a different turn as watchmakers became more creative with their designs. Materials like diamonds, white gold, rose gold, yellow gold, and other precious stones were added to beautify watches more.

As years passed, newer watch brands started incorporating the two-tone watchmaking style and have evolved it to what we can see today. The best of these watches that can be found today will be discussed in the list below. 

The Best Two Tone Watches

1. Rolex Submariner “Bluesy” (ref. 126613LB)

This model of Rolex only comes in the two-toned version and is a 41mm Submariner, just like the previous ones. The beautiful blue dial of this watch has put it among the favorite Rolexes of all time. It’s made up of 18-karat yellow gold and stainless steel on both the bracelet and the casing of the watch.

It has a lug-to-lug distance of 48.1mm, 12.8mm in height, and a lug width of 20mm. The 3235 Rolex automatic movement powers it. The dial has gold-colored text and hands, which match the gold coating around the watch. The price of this watch ranges between $17,000 to $18,000.

2. Cartier Santos Medium Two Tone (ref. CRW2SA0016)

The attention to detail on this timepiece is very impressive. There are many rectangular watches alike, but Cartier tends to differentiate their models from the rest. This timepiece has a case diameter of 35.1mm, a 9.4mm case thickness, and a 41.9mm lug-to-lug distance. 

It is made up of stainless steel and 18 carats of gold on the bezel and bracelet of the watch. It’s an automatic winding watch with an 1847 MC caliber. It is the medium size of the Santos De Cartier watch, and it has a water resistance of 100 meters. This timepiece currently costs $10,300. 

3. Patek Philippe Nautilus Chronograph Two Tone (ref. 5980/1AR)

Patek Phillipe is known for consistently mixing luxury and functionality in their timepieces. This stainless steel 18-karat rose gold watch has a diameter of 40.5mm which gives it a very noticeable presence. It has a thickness of 12.4mm which I would consider a thick watch compared to an average Patek, and a lug-to-lug distance of 51.4mm. 

Patek’s double-deployment clasps on the bracelet make it a perfect fit for big and small wrists. This Nautilus Chronograph has a blue sunburst dial with rose gold hands and indices. The watch is powered by a Caliber CH 28‑520 C/522 automatic chronograph movement. This timepiece has a 55-hour power reserve and currently sells for $78,000. 

 4. Audemars Piguet Royal Oak Two Tone (ref.15450SR.OO.1256SR.01)

This watch combines red gold and stainless steel with a case size of 37mm. It does not carry the thickness of most watches of this standard. It has a 9.8mm thickness and a lug-to-lug distance of 46.8mm. The Royal Oak brand within Audemars Piguet is certainly known for its quality. 

The very solid bracelet and clasp of the model are no different. The screws on the timepiece give it a very secure, unique look, although since the original design took off, many brands seem to try and replicate its success. The watch is completely self-winding, with its Chronograph on display at the bottom part, which adds complexity to its look. 

The dial has a white background with rose gold hands and Indices illuminating at night. It has a water resistance of up to 50 meters and a 3120 calibre built-in house with a 60-hour power reserve. The watch is currently worth $42,750.

 5. Tudor Black Bay GMT S&G (ref. M79833MN-0001)

Most watchmakers find it hard to pull off a watch that looks very good with three or more colors, but Tudor did some magic with the Black Bay GMT S&G. The front of the watch is a mixture of gold, brown, white, and black colors on the dial, bezel, text, and hands. It has a 41mm steel case with a steel and yellow gold bracelet. 

The watch is 14.6mm thick and is crowned by the domed sapphire crystal at the top. It is a self-winding timepiece with an MT5652 caliber movement. It has a water resistance of up to 200m and a power reserve of 70 hours. It is currently worth $5,850, but its price tends to change often. 

6. Breitling Super Chronomat 44 Four-Year Calendar (ref. U19320161C1U1)

Many collectors dream of this timepiece. The Swiss piece comprises 18 karats of red gold and stainless steel. It is a pretty hefty watch with 239.0 grams of weight and 14.5mm in thickness. It has a ceramic bezel insert with a mixture of red, gold, and white on the digits, text, and dial, giving it a unique look. 

It has a lug-to-lug distance of 53.5mm and a height of 22.0mm. This timepiece has a day, date, month, and moon phase sub-dial and is powered by the Breitling Calibre 19 with 70 hours of power reserve. You can find the watch for around $18,500.

7. Omega Seamaster Diver 300M (ref. 210.20.42.20.01.002)

Most single-metal watches, unlike the opposite of two-tone watches, get less attention to their bezels. A two-tone piece has its bezel carefully designed, such as this Omega Seamaster model, which has 18-karat gold and stainless steel built into it. This unidirectional bezel is crafted with black ceramic and has gold numbers and indices on it. 

The timepiece is powered by the Omega Co-Axial Master Chronometer Caliber 8800. The Diver 300M has a diameter of 42mm, a lug-to-lug distance of 49.9mm, and a thickness of 13.6mm. It has scratch-resistant sapphire crystals on both sides with anti-reflective treatments and a beautiful two-tone bracelet made of stainless steel and yellow gold. The watch is sold for $11,700.

8. Grand Seiko Hi-Beat SBGH252

The Grand Seiko Hi-Beat is a limited edition watch, so there aren’t many to come across. This two-tone timepiece is a combination of stainless steel and yellow gold. It is powered by the Seiko 9S85 high-beat automatic caliber with a 55-hour power reserve. It has a diameter of 40mm, suiting smaller wrists as well, and 13.8mm thickness. 

Its white dial is covered in a stainless steel case, with a gold bezel and gold indices and text. Its stainless steel bracelet is designed with gold in between. This Japanese masterpiece has a water resistance of 100m and currently sells for around $10,000. 

9. Glashütte Original SeaQ (ref. 1-39-11-10-90-34)

This timepiece was inspired by the Spezimatic RPTS 200, the brand’s first diving watch. It is made of steel and yellow gold with a case diameter of 39.5mm, a lug-to-lug distance of 47.3mm, and a 12.15mm thickness. It’s considered a unisex watch as it measures not big for feminine wrists. 

It has a screw-down crown with a unidirectional bezel and a ceramic insert. Its blue dial with sunburst decoration on the surface has a date function. The Original SeaQ is powered by an automatic movement with a 40-hour power reserve and 20-bar water resistance. It has a strap made of synthetic material, and it is currently sold for $12,500.

10. Oris Aquis Date Caliber 400 Two Tone (ref. 01 400 7769 6355-07 4 22 75FC)

Some collectors complain about the combination of the shiny dial and the rubber strap on this timepiece. But it isn’t necessarily a downside since the watch comes with an extra stainless steel bracelet allowing you to change from demanding serious respect to outdoor activity companion.

The timepiece has a 41.5mm diameter, 13.5mm thickness, and a lug-to-lug distance of 48mm. Its sapphire case back gives a good view of the self-winding caliber. This 18-karat gold watch comes in green and blue versions with a very easy strap removal system.

The dial comes in the same color as the straps and has hands and indices that illuminate in the dark. It has a 300-meter water resistance and an impressive 5-day power reserve. The watch has a retail price of $4,700.

11. Longines Hydroconquest Two Tone (ref. L3.781.3.06.7)

This watch was made for men, but the slightly smaller bracelet gives it a unisex look. It has a 41mm case with a unidirectional ceramic bezel and sapphire crystals on the top. 

Its casing and bracelet are both made of stainless steel with a touch of PVD gold coating, the very feature that gives presence to the watchmaking its elegance spike. It has a self-winding L888 caliber with a 72-hour power reserve. The Hydroconquest Two Tone can be yours for around $2,000.

12. TAG Heuer Aquaracer Two Tone (ref. WBD2120.BB0930)

The comment you’ll get most wearing this timepiece is how dressy and functional it looks while being a sports watch. Its stainless steel casing with a gold bezel and gold accent running through the middle of the bracelet gives it an elevated look all two-toned models strive for. 

It has a 41mm case with a metallic blue dial that changes color when light hits it from different angles. This watch is 11.90mm thick with a lug-to-lug distance of 50mm. It’s an automatic watch with a 38-hour power reserve, a date function, and indices and hands that glow in the dark. It currently costs $3,600. 

13. Zenith Chronomaster Sport Two Tone (ref. 51.3100.3600/69.M3100)

Aside from being a high-beat watch, this timepiece also Carries the historical Zenith El Primero caliber. Its diameter is 41mm with a silver sunray dial with three different dial features, including a 60-minute counter, a 60 seconds counter, and small seconds at 9 o’clock. 

It has a lug-to-lug distance of 46.8mm and a 13.6mm thick watch case. This casing is made out of stainless steel, and 18-carat rose gold. It has a power reserve of up to 60 hours and a 100m water resistance. It is sold for between $14,000 to $17,000.

14. Zodiac Super Sea Wolf GMT Two Tone (ref. ZO9406)

The Zodiac Super Sea Wolf GMT has a fourth hand on the dial for tracking a second timezone for frequent travelers. The bezel can also be used to track a third-time zone which makes it a total package for nomad people. It’s an automatic watch with a dome sapphire crystal on the top. 

This two-tone watch has a 40mm diameter, 47.8mm lug-to-lug distance, and a 13.6mm case thickness. It comes in a gold PVD version and a stainless steel version. The Super Sea Wolf GMT has a water resistance of 200m. This watch is currently worth $1,695.

15. Tissot Gentleman Powermatic 80 Two Tone (ref. T927.407.46.291.00)

This watch is not as flashy as most on this list, but it’s a well-made watch. It’s powered by the famous and great Swiss-made Powermatic 80 movement with 80 hours of power reserve. It has a case size of 40mm, a 49mm lug-to-lug distance, and a 10.6mm thickness. 

It is cased with stainless steel and an 18-carat rose gold bezel. Its domed sapphire crystal top and see-through case back make a nice show for inquisitive guests. The price of this timepiece ranges between $1,200 to $1,500.

16. Chopard Alpine Eagle 41 Ethical Rose Gold Lucent Stell Two Tone (ref. Number: 298600-6001)

Initially designed in 1980 by the founder of Chopard, the Alpine Eagle 41 is the latest update of the model, engineered to encapsulate the feeling of walking through the town of St. Moritz. The case size measures in at 41mm, with the lug-to-lug spanning 47mm, and a thickness of 9.7mm. With a 100m water resistance and a sapphire crystal, you can be sure this piece holds up against the toughest of climates, all while sitting comfortably on your wrist. Powered by a CHOPARD 01.01-c automatic movement, this watch beats at 28,800 vph with a power reserve of approximately 60 hours. 

 The 18k rose gold and stainless steel case is gorgeous, with the dial richly detailed to mimic an eagle’s eye. The gray color is obtained by galvanic treatment, and the gilded Roman numerals give it that sense of luxury expected from a piece of this caliber. The Alpine Eagle 41 Rose gold watch ranges from $22,200 to $23,200.

Conclusion

Two-tone watches are often associated with women due to how precious, attention-grabbing, and feminine they look. But many of the most important and influential men on our planet could take great advantage of catching eyes with their shiny wrist companion, and these watches play the role of a good conversation starter outstandingly well. 

At least, they surely call people’s attention with their shiny colors. So if you’ve had your eye on any two-tone watch for a while, consider you’ll be watched with admiration and jealousy when walking around with your new purchase on your wrist before actually pulling the trigger.

Old heads may swear pens are the only thing they know Montblanc excels at. While that’s true for an out-of-touch millennial or Baby Boomer, the reality is the opposite. Once a luxury stationery and leather goods brand, Montblanc inherited over 150 years of watchmaking experience following a smart acquisition of Minerva. 

And like it or not, Montblanc men’s watches hold their own against big players in the industry like Jaeger-LeCoultre, and IWC Schaffhausen.

So, if you’re here to confirm your doubts about Montblanc as a watchmaker, the short answer is you’ll be disappointed. A closer look at Montblanc’s collection reveals a dozen sporty, casual, conceptual, and complicated watches at almost unbeatable prices. 

But first, I’ll hit the ground running with a snippet of how a fountain pen maker became an underappreciated horologist. 

Montblanc Watches: How It Started

The Montblanc legacy started way back in 1906 when August Eberstein developed a range of fountain pens in Berlin, Germany. While they’re currently based in Hamburg, the German brand is a part of the Swiss conglomerate Richemont Group, which includes brands like Cartier and Baume & Mercier. However, I’ll spare you the unnecessary details and focus on MB’s history as a watchmaker.  

Interestingly, Montblanc only recently ventured into watchmaking in 1997 after acquiring Minerva. Now, the techniques and craftsmanship of the Victorian-era Swiss watchmaker live through Montblanc watches. Aside from being respectable watchmakers for the military, they were former official timekeepers of the Olympic Ski Events and leading producers of handmade movements. 

So when you think of Montblanc as a watchmaker, think of the Minerva heritage and the Institut Minerva de Recherche en Haute Horlogerie. The latter is an institution for “preserving and cultivating” old precision timekeeping techniques and research for innovative technologies.  

Today, Montblanc is a force to reckon with among entry-level and, perhaps, mid-level luxury watch brands. So whether you picture a pen manufacturer when the name comes to mind, they’re not pushovers when it comes to watchmaking.

What’s The Status of Montblanc Watches Today?

What I said earlier stands; Montblanc isn’t a pushover and is more than a leading pen maker. And anyone who thinks otherwise is either biased, unacquainted, or resourceful enough to easily afford higher-end luxury.

Agreed, MB can be inseparable from the crowd when you stick to their entry-level models. But you start to see the excellence in craftsmanship when you go higher up, between $2000 to $15,000 – considerably still a moderate price to pay. 

I’ll emphasize craftsmanship to back Montblanc as a formidable watchmaker. The German luxury brand has watches, particularly dressy models, that make some popular brands look overpriced. They exude the finishing of a master artisan, in-house movements (mostly Selita-based), and a trademark Sfumato leather making.

Some notable mentions are the Vasco da Gama Moonphase and Star Legacy Orbis Terrarum, which are excellent watches that would contend with any timepiece, even from the Holy Trinity. Aside from being capable of a side-by-side comparison for engineering prowess, Montblanc watches offer a sizable bang for your buck.

For instance, the Montblanc Heritage Chronometrie Vasco Da Gama Moonphase in red gold, at around $13000, is almost half the price of the JLC Master Calendar. And they are evenly matched in functionality, looks, and craftsmanship. The only edge the JLC offers is brand recognition and, consequently, better resale value.  

The Best Montblanc Watches

Now that we’ve established that Montblanc watches are high-quality and affordable, here are some of the best models for men. 

1. Montblanc 1858 Iced Sea Automatic Date (ref. MB129371)

Price estimate: $3,600

This is Montblanc’s first diving watch, and it’s also themed after the Mer de Glace “Sea of Ice”, a massive glacier in the Mont-Blanc Massif. It’s interesting to have a Diver’s watch with a cool backstory. Better yet, it’s built with exceptional quality and attention to detail.

The most prominent feature is its glacier pattern in honor of the model name, Iced Sea and Merce de Sea. This glacial texture is achieved using an ancient technique called Gratte Boise. It also has an artistic engraved case back and crown. It’s a good example of Montblanc’s interest in preserving the old ways of watchmaking and infusing them with modern technology.

The Iced Sea is a 40mm stainless steel diving watch that can take a beating for generations. The dial has a ceramic unidirectional rotating bezel and 300 meters of water resistance to bring it up to and beyond diving standards.    

2. Montblanc Star Legacy Nicolas Rieussec Chronograph (ref. MB126098

This Montblanc is more than any other 43mm chronograph you’ve ever seen. It’s a work of art that’s ridiculously affordable for the level of engineering and artistry that goes into it. And it preserves Montblanc’s legacy of protecting the precious history of watchmaking.

As you may have deduced from the name, it’s a homage to Nicolas Rieussec – a French watchmaker who invented the inking chronograph in 1821 and King Phillipe’s official watchmaker. 

Wondering what an inking chronograph is? It’s simply a chronograph that prints elapsed time on the dial with ink. This Star Legacy has an equally well-engineered automatic chronograph movement, the caliber MB R200 with 72 hours of power reserve. It has a column wheel and counters with rotating discs that give off a 3D effect. 

The blue dial also has a unique guilloche pattern that catches the light and turns heads. It’s then coupled with a Sfumato alligator strap that completes its classy look as a dress watch. If you want a dressy Montblanc, Jaeger-LeCouture alternative, or a statement watch, the Star Legacy Nicolas Rieussec is a top contender for men.      

3. Montblanc Heritage Automatic Day & Date (ref. MB119947)

Price estimate: $2,700

Does “the President” ring a bell? This is the nickname of Rolex’s famed Day Date watch, and the Heritage Automatic Day & Date gives it a run for its money. But the Heritage has a style of its own, and it’s not just some cheap replica. Actually, it’s a tribute to Minerva’s classic dress watches from the ’40s and ’50s. 

The case is consistent with the vintage design of a seamless round frame and teethed crown in a 39mm case. Combined with the fully-polished finish and silvery white dial, this watch will complete a formal look for every man. 

Also, the combination of the hour marker and minute graduation inside the case and day and date windows give this watch a cool, refined, yet, classy appearance. More specifically, I fancy how the blue syringe seconds hand extends to the five-minute graduation.

It’s coupled with a grey Sfumato alligator leather strap that gives it a unique look and is comfortable to wear. Additionally, it’s powered by an in-house caliber concealed behind the solid case back with a Minerva Manufacture” engraving. Priced at a little over $2000, you’ll be getting plenty of luxury and comfort for the Heritage Day Date. 

4. Montblanc Tradition Automatic Date (ref. MB127770)

Price estimate: $2,115

Another masterpiece from Montblanc for men seeking casual luxury and style for occasions. It’s a classic stainless steel watch with a round case and the signature Montblanc straight lugs I’ve come to love. It’s 40mm across the case and has a unique 5-link stainless steel bracelet that exudes a bold and authentic aura. 

The dial is a beauty. It’s an infusion of matching silver-white with Roman numerals and baton hour markers, and a date window at 3 o’clock. Similar to the Heritage Day Date, it has an internal bezel, except this time, it’s a 15-minute graduation and railway minute design for indexes. And you can’t go wrong with the ultra-slim hands toning down the bold impression of the dial and bracelet. 

This Tradition Automatic uses an in-house MB 24.17 automatic caliber with a 38-hour reserve. Compared to similar models from name brands, like the Oris Artelier Automatic, Tissot Tradition Automatic, and even the Longines Master L2.357.4.08.6, the MB holds its own. 

And some may say it has a dressy edge with the Roman numerals on the dial. And, of course, it’s a slightly more economical timepiece, also offering a leather option if you want a more corporate style. Or the 36mm case if you’re more reserved. 

But I’ll admit the 2500-dollar Longines Master is enticing when you consider the diamond indexes and color options. All in all, Montblanc’s Traditional Automatic is a top-rated luxury watch any serious watch lover can appreciate for engineering, value, and beauty. 

5. Montblanc 1858 Geosphere (ref. MB119286)

Price estimate: $6,800

If you checked out the MB Vasco Da Gama from earlier, you’d understand Montblanc is a fan of exploratory watches. The type an ordinary fountain pen maker would struggle to idealize, much less perfect in production. Yet, the folks at Montblanc made the 1858 Geosphere as a tribute to mountaineers braving the Seven Summit Challenge – climbing the tallest mountains across the seven continents.

This is a befitting watch for Montblanc’s heritage since the brand’s name means “massif” or “principal mountain mass”. So it was no surprise extra attention was paid to detail, and it was released as a celebration of Minerva’s 160th anniversary. 

The 1858 Geosphere dial has two globes with a red dot signifying the location of each summit around the world. It also has a second timezone at 9 o’clock and a knurled ceramic bezel doubling as a compass. Talk about a new world timer. 

The structure is no less impressive. It’s a 42mm stainless steel case, black dial, and aged Sfumato calf leather for class and comfort. The 1858 Geosphere is also available in Nato and Bund straps for ultimate wearability. 

6. Montblanc Heritage GMT (ref. MB119950)

Price estimate: $3,300

By far the dressiest GMT watch you’ll come across, Montblanc gives travelers a timepiece to slay on the road. While I love the attention complicated watches like GMTs bring, I’m a simple man at heart. The MB Heritage GMT ticks all the right boxes with this simple design.

Don’t let the uncharacteristic round case with straight lugs fool you. It’s durable and just fine without a bezel. The salmon dial has a double entendre appeal (vintage and eye-catching) with three different layers of finish. 

The wood grain finish for the hands (inner layer), guilloche pattern for the 12-hour marker (center), and clear finish for the minute and 24-hour marker (outer ring) make the dial beautiful, readable, and shows thoughtful craftsmanship. 

This 40mm two-timezone Montblanc is water-resistant to 50 meters and has an automatic MB24.50 caliber with 42 hours of power reserve. Talk about a simple, stylish, yet powerful, GMT watch at an affordable price.  

7. Montblanc 1858 Automatic 24H (ref. MB126007)

Price estimate: $3,300

With this “piece of art,” you’d recognize that the “1858” collection is MB’s dedication to complicated watches. It’s strictly a collector’s watch for enthusiasts who fancy the addition of a conceptual one-handed watch to their collectibles. It’s a beautiful 1858-themed watch with stainless steel case and an attractive patina-like bronze bezel. 

The bezel ages fine even with wear as the patina blooms, giving it the intended 19th-century feel. But that’s not the whole of the 19th-century story with this watch. What’s special about the Automatic 24h is also the unreal fact that it’s unable to keep time accurately. 

On the beautiful compass-like dial is a 24-hour marker with even gradations of 2-24 and a black map background. Interestingly there are compass indicators on the outer bezel, although I’m uncertain about their accuracy. What’s certain, though, is the bright red hand pointing to the rail tracks is the only way to tell the time – albeit accurate to only +/- 15 minutes. 

But I like the adventurous side to it; the first 12th hour of the day starts on the west, and the rest of the day is covered within the 24th hour on the east side of the dial. 

So how you tell the time is down to tracking the four minutes within the hour, leaving you accurate to only 15-minute intervals on the hour. Fun fact: the dial comes alive at night to reveal a map of the Northern Hemisphere and the Meridian lines. 

Montblanc wraps the bronze case in their much-hyped vintage textile strap from Julien Faure – a strap manufacturer that uses the same antique looms his forefathers used 150 years ago. 

While this is more of MB’s conceptual timepieces, I find it overpriced for the concept of feeling an alpine adventure and inaccurate timekeeping era. But I can’t deny it’s the perfect watch to pass down generations.      

8. Montblanc Star Legacy Automatic Date 39 (ref. MB118517)

Price estimate: $2,650

Now we’re back in the present with another Montblanc beautiful dress watch – the Star Legacy Date 39. This 39mm stainless steel piece is a refresher from the complicated 1858 Automatic 24h, thanks to its easy-to-read Arabic Breguet numerals and uncluttered slate gray dial.  

The dial looks clean, but a closer look reveals the attention to detail of a skilled craftsman on the guilloche patterns. It’s the type of watch face that just seems to always get the attention of co-workers and friends. It’s classy and familiar, yet stands out from what you’ll see anywhere else.

Coupling it with MB’s sfumato alligator leather strap confirms its ultimate dress appeal. If you’re unfamiliar with the sfumato technique, it’s a technique from way back in Leonardo Da Vinci’s era that basically gives paintings, in this case, the leather strap, a smoky, faded, but stylish appearance like it aged like fine wine. Without a doubt, the Star Legacy 39mm is one timepiece for a businessman or classy professional to start a dress watch collection.

9. Montblanc 1858 Automatic Date 0 Oxygen The 8000 (ref. MB130984)

Price estimate: $3,180

In support of Montblanc’s intricate support for mountaineers for obvious reasons, I introduce the Date 0 Oxygen. The artisans and engineers constructed this sporty watch “devoid of oxygen” – airtight – to prevent fogging at high altitudes. Not to mention a spectacular dial to brave cold nights in the wild or rock every day.

The 8000 comes with a black glacier-patterned dial with Montblanc’s sfumato technique finishing, giving it a modern and vintage look. The watch face is a true work of art. In addition to the iced-out background, the 8000 has an easy-to-read dial with large-font Arabic numerals and illuminated cardinal points on the bezel.

It has a black bezel and boxy lugs that are sporty compared to the straight lugs of a typical Montblanc. But don’t write it off as a dress watch just yet; it’s leaf hour hands. Plus, it has an interchangeable bracelet so you can swap it for a leather strap.   

The Date 0 Oxygen 8000 runs on the powerful MB21.17 we’ve seen in the previous Montblanc models so far. It’s concealed in the closed case back with a “Spirit of Explorations” engraving as an honor to the brave who explore in this watch. Just remember, it may be 0 Oxygen, but it’s only water resistant to 100 meters. 

10. Montblanc Star Legacy Full Calendar (ref. MB119955)

Price estimate: $6,110

The Montblanc Star Legacy Full Calendar is one of the more complicated models from the German luxury brand. But it keeps its tradition of making simple, round, and dressy watches with a nod to Minerva’s heritage from the 19th century.

As you can probably tell, the Star Legacy has a calendar function or moon phase, but also day, date, month, and hour running on the MB 29.12 caliber. I can’t help but fantasize about how it holds up against heavyweights like the Breguet Classique Calendrier 7337 and Blancpain Quantieme Complet because they share some similarities in style. The Star Legacy has the round pocket watch shape not only for its Minerva heritage and like top competitors with the moon phase complication. 

Its dial is a stunning work of artistry despite having a seemingly simple white background. But the masterful artisans at Le Locle made some magic drilling the Montblanc exploding star guilloche front and center. And it’s encircled by the days of the week and the day and month window below the Montblanc logo.

In addition, black Roman numerals and dotted minute markers on the silvery-white dial give the Star Legacy a crisp and readable profile. The red crescent moon and blue hour and minute hands contrast so perfectly that it’s even easy for a horology newbie to get the concept. 

Couple this beautiful dial with a 42mm polished stainless steel case and Sfumato alligator leather; you get a casual and formal timepiece. Despite being one of the more pricey models, the Star Legacy calendar strikes a pretty good bargain for design and functionality at its price.  

11. Montblanc 1858 Automatic Chronograph (ref. MB117836)

Price estimate: $5,602

The 1858 collection has got to be as iconic to Montblanc as the Submariner or Datejust is to Rolex. Before you get axes out, this is an assumption based on the number of impressive models and not judging by popularity. The Automatic Chronograph is a vintage beauty that keeps giving from simplicity, and contemporary fashion, to functionality. And the magnetic charm is from nothing over the top.

The watch has the typical round and polished case we’ve come to expect from Montblanc but with the added touch of a satin finish to the 42mm stainless steel contraption. Enter the dial; you’ll notice the faded but appealing old-school aesthetics of the leaf hands, markers, and sub counters on the black backdrop. 

And for a new look to the entire brand, MB introduces bi-pushers to Automatic Chronograph. Another change from the usual is its MB25.11 caliber with a 48-hour power reserve and 27 jewels. 

Although not uncommon in today’s luxury watch world, the calf leather strap is what catches my fancy. The raw look and bright contrast of the cognac strap give the timepiece a bold and versatile style that would pass for a house or beach party, dinner, or running errands. 

12. Montblanc Heritage Perpetual Calendar (ref. MB119925)

Price estimate: $21,000

Last but not least is the latest version of what was once the most affordable luxury perpetual calendar watch on the market. Although this new upgrade is not on the cheap side, it comes with a bigger case, less clutter and more harmony on the dial, and stronger movement. 

The Heritage Perpetual Calendar is powered by what Montblanc calls the “new manufacture” 29 caliber MB29.22. For folks unfamiliar with the perpetual calendar function, it’s simply a calendar that can be adjusted to read accurate days of the week from the past or future. Hence the MB29.22 reads hours, days, months, leap years, and moon phases accurately with a 48-hour power source.  

However, it’s not these features that are intriguing, but the engineering prowess to present them tastefully on the silvery white dial. The Star Legacy’s dial carries Montblanc’s signature multi-level textured finish that, while simple, exudes extreme attention to detail and makes the functions extra legible. This is a reminder that the Heritage Perpetual calendar also has a second timezone function, which is impressive. 

And to top it off, the watch fits in a slim 12mm stainless steel case thanks to the efficiency of engineering on the MB29.22. Pairing the Heritage Perpetual Calendar with Montblanc’s trademark sfumato leather strap was an obvious genius.

You’ll be adding a classy weekend or daily dress watch that commands respect in any room to your collection. And it has a seemingly positive resale value. It debuted at $15000 during its release at SIHH 2019 but now costs over $20000. 

Montblanc Watches: The Brand for Classic Men

Montblanc is the ultimate men’s luxury watch brand for classic men and even modern-day professional women. I don’t say this because they make exceptional watches, but the possibility of staying loyal to one brand for your luxury accessories.

At least for me, I enjoy having a brand I can trust to deliver quality, taste, and a good price for several items. It saves me the stress of starting a new customer journey of window shopping around to find a fit. 

And Montblanc caters to a niche of folks who want fashionable and sophisticated watches, briefcases, bracelets, wallets, and fountain pens for the traditional man. Overall, the German luxury watch manufacturer makes timepieces a beginner or hardcore enthusiast that values simplicity, style, and reasonable pricing would appreciate.

The Frazier and Ali of the watch world are as similar as their fisticuffs counterparts. Both are Swiss. Both exceed a centurion history. And both are considered foundationary members of an elite class of culture. Audemars Piguet, colloquially referred to as ‘AP’, is vastly sought after today for its Royal Oak series of luxury sports watches.

At the same time, Patek preens classic—catered to privy favor at Saville Rowe, expressing the very best of haute-horology. Whether you’ve heard of one, both, or neither, you and I are going to reflect on the reverence of these titanic icons, the brands beyond their history, and their ability to enamor modernity.

About Audemars Piguet Watches

Congruent with the uninspired naming strategy of 19th-century establishments, Audemars Piguet was named after its founders—Jules Louis Audemars & Edward August Piguet. From the get-go, it’s a rather unlikely story filled with all the romance you’d expect from a pair of pedants.

Once upon a time, future entrepreneurs of an industry juggernaut were childhood friends, infatuated with nature’s most valuable commodity—time. Jules contrived an interest in clock manufacture (as it was previously called) from his father’s intrigue deep within the heavenly scapes of Switzerland’s Vallée de Joux.

His specialties resided in the painstaking manufacture of handcrafted movements—from their mechanical development to their final fittings within a case. Edward Piguet’s youthful aspirations and parental attention aren’t as similarly documented as his partnered friend. What we do know is that the evolutions of his interest grew to fill the vacancies in Jules’ expertise.

Notably, much of Piguet’s watchmaking contributions were in systems regulation. If you’re not sure what that means, think of the process by which a mechanical movement keeps time in check. I’ll likely be eviscerated for saying this, but true vintage AP—I’m talking the period between their 1875 inception and the Quartz Crisis—was a rather mundane time for the brand.

Unlike Rolex, whose claim to fame took the form of tool-oriented watches and a value proposition that spoke to more than the elite class— AP didn’t have a USP they could lean on. That’s not to say that they didn’t have an impact on the industry because they absolutely did. You can thank Audemars Piguet for the complications like the jumping hour and design innovations like the vastly popular skeleton watch.

If it weren’t for a man of consequence, eponymous for horology’s greatest designs taken on AP as a client, you’d never see the name touted as a must-have holy grail in every watch collector’s toy box. Who was the man? Gerald Genta. What came of his tasked expertise? A series of watches so successful it would become one of the most sought-after—and copied—designs in the world. But more on that later. 

About Patek Philippe Watches

You’ll be pleased to hear that while Audemars Piguet is globally recognized by its initials—nobody calls Patek Philippe ‘PP’. Today, Patek Philippe is like a classified document. You’ll be hard-strung to get your hands on one unless you’re on a need-to-know basis. And Patek has made it abundantly clear they need to know. 

The parallels between its aforementioned competition follow a similar timeline, with similar people. But their start didn’t come together as smoothly as it did in AP’s mountainous birthplace. To start, it may have been a Swiss outfit but the rough outline of what would later become Patek Philippe started as a Polish partnership between watchmakers Antoni Patek and Franciszek Czapek, forming Patek’s first venture—Patek, Czapek & Cie in 1831. 

During their six-year stint, their products reflected the timekeeping of the era—handheld pocket-watches often slung passively abreast. Riddled by disagreement, though, the relationship didn’t last long, eventually dissolving in 1845. Funnily enough, the situation gallicized for both men. Franciszek literally changed his name to Francois while Patek renewed his partnership with a Frenchman — the now suffixed Philippe. 

Where Audemars Piguet had a rather ineffectual early career, Patek Philippe’s illustrious career garnered attention as quickly as it began. Within the same year of its 1851 incorporation, Queen Victoria acquired her first Patek at the Great Exhibition of London and soon after directly purchased a piece uniquely studded in more than your average bust down — talk about a glowing recommendation for a new brand, eh? Following the Queen’s interest, Patek Philippe became an internationally renowned jeweler and timekeeper for royalty and the political elite. 

They were astute innovators enamored mostly by astronomical complications, introducing a myriad of firsts like their 1925 adaptation of the perpetual calendar in a wristwatch and the first movement with an annual calendar in 1996. 

While their classic watches required no introduction, by the time the seventies rolled around, the watch world noticed a cultural shift in what people wanted out of a timepiece. Execs at Patek didn’t need a crystal ball to see that the ballroom drapes were coming down, and a change of scenery was key to the brand’s godly grip on the industry. 

Six years after Gerald Genta came up with the Royal Oak for AP, the young accoladed designer answered the call to produce an exquisite timepiece with the reverence of Patek Philippe without the day-to-day shortcomings of a dress watch. What followed would directly compete with AP’s Royal Oak and propel Patek Philippe into another stratosphere in the new millennium.

Goliath VS Goliath: The Battle of Two Iconic Swiss Watch Brands

Bitter rivals or titans within their own class? Each is known for its own segment and is successful in its pushes to excel in areas beyond its name. What do I mean? Well, it’s no secret AP likes their sports watches, but they’re not afraid to serve up some Hors d’oeuvres.

On the flip side, Pateks often reside under tailored cuffs at some secret gathering that neither you nor I have any clue about. And yet the Nautilus and Aquanaut are a common trope of the successful athlete in jean jackets and Air Force Ones. 

Now I’ve gone on and on about their apparent similarities, but when the rubber meets the road, there are some differences. The ex-business analyst in me has been waiting to say this for some time— let’s get some competitive analysis in and see who’s who.

Brand Recognition

Excluding Vacheron Constantin, we’re looking at the faces of horology’s Holy Trinity, so brand recognition really comes down to who you ask. In the upper echelons of society, where gray-haired cigar smokers are commonplace, you’d find a leaning towards Patek.

The next generation of watch enthusiasts is unlikely to agree, melding with the youthful exuberance of AP’s Royal Oak collection a touch more. Sometimes it’s generational, and sometimes it’s just a matter of taste. As my sensibilities start to take on a greater measure of calm, I’d put Patek Philippe on top, but we’re splitting hairs at this point. 

Model Variety

Despite my compulsion for watches, my genetic makeup mostly constitutes gasoline, rubber, and some missing bolts. My current love interest—Porsche—used to be the bane of my intensely opinionated childhood existence.

I remember flicking through their catalogs wondering why there were dozens of iterations of 911 with stark price changes, that—aside from swathes of color palettes—looked the same as the last. It wasn’t until I immersed myself in Stuttgart’s philosophy of the perfect sports car that I came to understand the subtleties of dissimilarity. 

The umbrella variety of Patek Philippe is much like Porsche. The catalog opens up with three dress watches; the Complications, the Grand Complications, and the Calatrava, each of which—like the rest—are dizzyingly multifarious.

Tucked into the middle are two more effeminate options which co-opt different takes on the rectangle. Finishing off the range are three sports watches that—the Nautilus, the Aquanaut, and the Twenty~4—get decidedly more usable and, for some reason, more affordable as a result. 

Audemars Piguet prefers expanding the catalog within a small selection of models rather than spilling more menu derivations than an Olive Garden menu. You’ve got three overarching Royal Oak series (which I’ve summarized as bluntly as possible):

• Royal Oak: For the small wrist.
• Royal Oak Offshore: For the big wrist.
• Royal Oak Concept: For the bold wrist.

And if you’re not an AP buyer just for the hype train, there’s the Code 11:59. If you can forgive the name for sounding like a G-Shock for the kindergarten graduate, it’s a well-conceptualized dress watch without the uppity attitude of A. Lange & Söhne’s astute showcase.

Personally, they don’t come close to Patek’s Calatrava unless you’re dipping your feet in the big boy stuff. I’m talking Code 11:59 Perpetual, which might as well be a looking glass into space or some of their open-worked options.

Build Quality & Durability

Neither brand here is stranger to the epitome of watchmaking materials and the scrutiny by which those materials are put together. Depending on the model, some of the more precious materials are left out. Patek omits yellow gold, ceramic, and titanium from its Nautilus range, while the endless alternates out of the Royal Oak series add them on top of their standard steel and white gold offerings. 

Really though, it’s an appeasement to brand identity more than it is a representation of who pays more attention to build quality. We’re talking Rolls-Royce and Bentley here. No corners are cut in the mission to produce the most luxurious wristwear on earth. 

Movements

If we’re talking sports watches, the Patek has to arrest superiority to its competition. The 324C Calibre in the uncomplicated variations of the Nautilus is okay—not a description you expect from a watch that costs as much as a deposit on a house.

You get 45 hours of power reserve, which isn’t much to boast about, and the movement doesn’t hack seconds. Tell someone specs like that without mentioning the Patek Philippe name, and most people are likely to guess a machine-made Miyota special for the average Joe. 

Free of complications, excluding your bog standard date, the Royal Oak’s recently revised 50-year-old automatic movement—calibre 2121, now 7121, fairs a bit better. You’ve got more jewels at 40, more power reserve at 60 hours, and, thankfully, some hacking seconds.

If you’ve gone this far with no idea what it is, it’s basically a way to stop the entire movement when you pull the crown out to adjust the time. It’s an extra layer of precision to know the seconds stop right where you left ’em rather than continuing on as if nothing ever happened.

Price, Resale & Rarity

Sneaking into either brand at retail will require you to have one of two things and a non-negotiable prerequisite of near-limitless money. Yeah, if you were thinking having a lot of money was it—at this level, it’s not that simple. At this level, there’s a relationship requirement with either your dealer or the brand themselves. 

You can’t buy a watch fit for royalty if nobody knows your name. Or at least that’s what the dealer seems to dictate. Aside from a relationship, you’ll also need a collection of some special items if you want an allocation for some special pieces. Such is the way the elite world goes.

Audemars Piguet vs Patek Philippe Watches: Top Models Comparison 

Okay, so now that we’ve got a baseline on Patek Philippe and Audemars Piguet, I’d say we move on from comparing apples to oranges to watches that deserve to fight each other. I’m going to take a look at each model from AP and Patek as a whole because, like I said, there are like 30 variations of each, and comparing all of them to the other is going to take another eon. 

Audemars Piguet Royal Oak vs Patek Philippe Nautilus

In my infancy as a watch collector (pre-musings of the AP catalog), I thought the Bulgvri Octo was going to be the only thing with 8 sides to drag my wallet to hell. Even while I was up to speed with haute-horology, my dollar store eyes never figured the Nautilus was anything more than an oval with rather pronounced edges. 

Where the Royal Oak conforms to a standard octagonal orientation, there’s a bit more stretching on the sides of the Nautilus’ bezel. Both watches have a brushed bezel finish on and are geared for daily driver exploits. Every Royal Oak’s face leans on its ‘Petite Tapisseries’ design of embossed squares of equal size, while the Nautilus’s range of stripes or plain faces institutes a playful degree of freedom. 

The sizing of both has varied through the years. AP’s Royal Oak seems to carry more favor beneath the 40mm veil, while the shape of the Nautilus conforms above. It’ll always be a matter of preference and your own wrist size as a determinant of which is best, but it’s nice to know they’re each varied. 

	Audemars Piguet Royal Oak	Patek Philippe Nautilus
Case Sizes(Ref. numbers are just examples of possible size range)	Royal Oak 39mm 15300: 2005 — 2012.Royal Oak 41mm 15400: 2012 — 2019.Royal Oak 37mm 15450: 2012 — 2022.Royal Oak 41mm 15500: 2019 — Present.Royal Oak 37mm 15550: 2022 — Present.	Nautilus 42mm 3700: 1976 — 2006Nautilus 40mm 5711: 2006 — 2021Nautilus 41mm 5726: 2006 — Present
Materials	Yellow Gold, White Gold, Frosted White Gold, Rose Gold, Steel, Platinum, Titanium, Ceramic	Rose Gold, White Gold, Stainless Steel
Water Resistance	50M	60M – 120M
Current Movements	Automatic: Calibre 2120, Calibre 2121 Quartz: 2612	Automatic, Mechanical and Quartz
Strap	Metal Bracelet, Leather Strap	Metal Bracelet, Leather Strap
Additional Features	Petite Tapiserrie Dial, Riveted Octagonal Bezel	Moon Phase Complication, Octagonal Bezel
MSRP	$15,400 – $98,000+	$31,940 – $151,000+

Audemars Piguet Royal Oak Offshore vs Patek Philippe Aquanaut

Okay, so as far as the AP argument goes, the Offshore is literally a Royal Oak for people who train forearms more than usual. If you’ve got a big wrist but still want the billeted octagon from Genta’s Hall of Fame, the Offshore was designed for you.

The Aquanaut, however, is offered in the same sizes as the Nautilus and defers in its strap, commitment to ruggedness, and more playful aesthetic. On its face, the Royal Oak Offshore continues to blow things out of proportion with a ‘Mega’ take on the tapisserie design. The blocks have been zapped with a growth ray to look like ceramic tiles in a millionaire’s spa house. 

The Aquanaut is less congruent in its departure from the Nautilus. The face is bound by the rules of a largely stretched grid available in a variety of more playful colors. The Offshore and the Aquanaut alike are bold Miami-bred watches that scream, “look at me and remember my name”. 

	Audemars Piguet Royal Oak Offshore	Patek Philippe Aquanaut
Case Sizes(Ref. #s are just examples of possible size range)	Royal Oak Offshore 42mm 25721ST: 1993 — 2004.Royal Oak Offshore 43mm 26420SO: 2021 — 2023.Royal Oak Offshore 44mm 26176FO: 2009 — 2012.Royal Oak Offshore 48mm T3 25863TI: 2003 — 2004	Aquanaut 40mm 5261R: Aquanaut 41mm 5167A-001: Aquanaut 42mm 5168G-001:
Materials	Yellow Gold, White Gold, Frosted White Gold, Rose Gold, Steel, Platinum, Titanium, Ceramic, Diamonds	Rose Gold, White Gold, Stainless Steel
Water Resistance	300M	120M
Movement	Automatic: Quartz: 2612	Automatic, Quartz
Strap	Rubber Strap, Metal Bracelet, Ceramic Bracelet, Alligator Strap, Calfskin Strap	Rubber Strap, Tropical Composite Strap
Additional Features	Mega Tapisserie	Embossed Stretching Square Dial
MSRP	$25,400 – POR	$24,250 – POR

Audemars Piguet Code 11.59 vs Patek Philippe Grand Complications

Now we’re into Patek’s bread-and-butter territory. And in my opinion, as whimsical as Code 11.59 presents to be, it’s a far cry away from the revered excellence of the Grand Complications series. 

Both models are picky on size compared to the previously discussed offerings, rarely straying away from the 41mm and 42mm case sizes. Bearing in mind the league change from luxury sports watch to dress watch, the shapely polished bezels are no longer of octagonal measure. 

The Code 11.59 does these gradient faces that pull a darkened edge into some centric, deeply colored point. For me, it doesn’t work as a dress watch and looks a bit tacky, but that’s just me.

	Audemars Piguet Code 11:59	Patek Philippe Grand Complications
Case Sizes (Ref. #s are just examples of possible size range)	Code 11:59 26393OR 41mmCode 11:59 26398BC 42mm	Grand Complications 5207G-001 41mmGrand Complications 5208R-001 42mm
Materials	White Gold, Pink Gold, Black Ceramic, Blue Ceramic, Stainless Steel	18K Gold, Rose Gold, White Gold, Yellow Gold, Platinum, Stainless Steel
Water Resistance	20M-30M	30M
Movement	Self-Winding	Self-Winding, Hand Wound
Strap	Alligator Skin, Leather Strap, Rubber Coated Strap	Alligator Skin, Metal Bracelet, Rubber Strap
Additional Features	Openworked (Skeleton option)	“Gouette” Bracelet
MSRP	$34,000 – POR	$34,000 – POR

Conclusion

When the stakes are this high and the money this great, those that can afford it won’t mind dipping their feet in both camps just for the heck of it. The Royal Oak is Audemars Piguet, while the Nautilus isn’t Patek Philippe. 

If you’re looking for a daily luxury watch with a robust band as iconic as Rolex’s Jubilee, I’d go for the Royal Oak. There’s just more variation in size and material, and the watch’s temperament is more easily enjoyed in a casual setting than Patek’s Nautilus. 

If you’re planning on doing some glamping or otherwise high-brow adventuring, the Aquanaut and its brilliantly dependable strap make for comfortably classy wear. Plus, when embellished in those deeper, more natural greens, it finds home beyond gated suburbia and highrise opulence. 

But if the Queen’s in town and you’ve been invited for tea, nothing should be considered beyond the Patek Philippe Grand Complications. Regardless of which complication you go for, which size or material, whether you know its history or have memorized all its references.

It’s Everest, the peak of watchmaking excellence, and while Code 11.59 may have some supremely limited reference competitors, it just doesn’t have the same historical significance. 

Gucci is a luxury lifestyle brand that has its origins in Italy. While still headquartered in Italy, they’ve since grown beyond their Italian borders and have become a global force in fashion and a multi-billion dollar company. Their famous double G logo is known the world over as a statement of sophistication and taste. 

Gucci is appreciated for its leather goods, including luggage and handbags, as well as apparel and accessories. One of the accessories they produce is watches, and this is the rub for many watch experts and collectors. They’re not looking for an accessory, a fashion watch; they want something with more horological heft. 

Gucci watches don’t always come at low prices. If one looks over their website, they’ll see plenty of fashion watches for $1,200 to $2,000 and above. This makes it difficult for some watch collectors to justify, as these Gucci watch collections are unlikely to hold their value or appreciate. 

For a long time, Gucci has been known to use cheap quartz movements and contemporary styling that has left collectors scratching their heads at the value. After all, unless one is quite wealthy, who would spend two grand on something that will be “out of vogue” next season? Well, surprising to some, many seem to be willing to do just that, as Gucci has developed into a major presence in the fashion watch market. 

They also seem to have taken some of the horological criticism seriously because, as of 2021, they’ve upped their watch game by adding in-house, Swiss-made, automatic movements to some of their collections. So, let’s take a look at what Gucci watches have to offer and answer the question, do they hold their value?

About Gucci Watches 

The Gucci fashion brand was founded in Florence, Italy, in 1921 by Guicco Gucci. Today Gucci is a subsidiary of the luxury brand, Kering, a French-based, multi-national, multi-billion dollar public corporation.

Gucci started by primarily selling leather goods and accessories but has greatly expanded into apparel for men and women and watches. In the 1970s, with the advent of the quartz movement, suddenly anyone could get in the watch game.

One didn’t have to be an expert watchmaker anymore; a company with good style and the ability to manufacture the case, strap, or bracelet could practically drop in a cheap, mass-produced quartz movement and make it run. Gucci saw the opportunity and seized it. 

As a lifestyle fashion brand, Gucci has understandably focused on the fashion and design of their watches. They’ve often favored contemporary, trendy designs, over the more conservative and timeless designs of Rolex, for example. They’ve also focused less on the inner workings of the watch (that is, until recently). 

This has put them at odds with many watch experts who primarily value a watch company’s history, accomplishments in the industry, track record, and the engineering of their movements. Rolex and Grand Seiko are two luxury watch brands known for making everything that goes into their watches, from the in-house movements to the lubricant that keeps the gears turning.

Gucci’s Move Toward High Horology: A Game Changer? 

I don’t know if many people were expecting just how seriously Gucci was going to take their watch game. As of 2024, the Gucci watch lab spans 9,000 square meters and has 140 artisans who work tirelessly to deliver a fresh new perspective as to what luxury watches are capable of. Gucci’s commitment to excellence is truly astounding.

Their process is long and tedious, reflecting their grueling attention to detail. Whether it be the assembly of watches or the intricate gem setting, they have taken extensive measures to ensure that their work process comes as close as it can to producing a perfect product. Since 1921, Gucci has remained at the forefront of the fashion industry. World-renowned and coveted by almost everyone who knows of the brand’s esteemed reputation.

Now, 2 years after the watch lab opened its doors, the watch world is being shaken up by the groundbreaking, innovative process that the fashion world has been familiar with for the last 100 years. They are still considered to be rookies, as well. Just imagine, twenty years down the road, just how far this team can go. It is safe to say that Gucci’s move into the watch industry is indeed a game changer.

What Makes Luxury Watches Hold Their Value?

Not all luxury watches hold their value, but the ones that do, tend to do so for the following reasons: 

Brand Reputation & History

Watch collectors and experts are known to not just enjoy beautiful timepieces but also invest in them. They have specific criteria they look for to analyze a brand generally and a specific model’s potential to not only hold but possibly increase in value. 

One of the first factors they consider is the brand’s reputation. What’s their story? Their stories tell us something about who founded them and what their watching-making ideals were and are, but they also present a track record of accomplishments and a measurement of their consistency in the delivery of those goals and objectives. 

Established watchmakers like Patek Philippe, Rolex, and Grand Seiko have rich legacies. They’ve been around for many decades. They’ve proven themselves as innovators in the industry. They’ve built a trusted reputation for engineering watches that won’t quit. Timepieces that are so well-built they’ll last generations.

Timeless Designs 

Established luxury watch brands favor timeless designs. Their collections not only looked great when they were first released, but they are still elegant and striking decades later. This means they don’t get caught up in the fashion trends of the moment but look to classic cues that don’t age.

Think of models like the Omega Speedmaster, Rolex Submariner, and Cartier Tank. Some see these designs as conservative, but smart watch collectors see them as offering a lasting style that will hold up in the long run. 

Build Quality 

Watch brands like Rolex have company foundries where they cast their own high-end metals like 904L steel, grade 5 titanium, and gold. These materials are incredibly durable, remarkably resistant to corrosion and scratches, as well as having a sheen that stands out in contrast to more standard, run-of-the-mill materials. 

Not only do brands like Rolex use the best materials, but the care, craftsmanship, and attention to detail in their work are evident. These watches are built to last, and watch collectors take notice of those attributes and qualities. 

Mechanical Complexity & Innovation

Many fashion brands offer good-looking but simple watches with few functions. High-end luxury brands tend to offer complications, like perpetual calendars and tourbillons. They also make their movements in-house. Many fashion brands use third-party quartz or ETA-type movements that, at best, they alter for their watches.

For example, Tudor, Rolex’s baby brother, in the past used third-party automatic movements, but in recent years they’ve started making their own in-house mechanical movements that are COSC or METAS certified. This has caught the attention of collectors, and as a result, they tend to hold their value and, in some cases, increase in value. 

Limited Production & Exclusivity

No watch company holds its value quite like Rolex. Not only that, but some Rolex watches have even sold for much more than their original MSRP. In fact, in recent years, the Rolex gray market, which used to be the place one went to find a deal on a Rolex, is now the place impatient buyers go to get a watch right now and, in many cases, pay double Rolex’s MSRP. 

The reason for this is the high demand for Rolex watches and the lengthy process it takes to produce a quality timepiece. Many Rolex models have a waiting list that can be months, if not multiple years long. These conditions make for a solid investment. 

No watch company has proven capable of competing with Rolex on resale, but many have created limited edition timepieces and have forged partnerships with artists and/or brand reps to create unique watch models whose popularity outstrips their availability. One example of this is Omega’s Moonwatch. 

The Speedmaster wasn’t originally created as a space watch but was worn by one of NASA’s first astronauts in space, and Omega eventually won the bid to be the official watch of NASA. As a result, all of the first astronauts on the moon wore Omega Speedmasters, and an icon was born that would go on to become a highly desirable collectible.  

Do Gucci Watches Hold Their Value?

Gucci is an impressive luxury lifestyle brand, and their watches offer some stunning designs, but to properly address the question of value retention, let’s put Gucci watches through the rubric outlined above. 

Brand Reputation & History

Gucci is a style icon, but watch collectors are looking for a watch company with a rich horological heritage. Clearly, this is not Gucci’s strong suit. They’re a fashion brand, and it seems they think of watches as a style accessory. 

Timeless Designs

Gucci offers a broad range of watch designs, and some might be styled more conservatively; however, they’re primarily known for their fashion-forward watch styles. What’s hot this season is cold the next. The ideals of the fashion world, therefore, don’t lend to timeless watch design, and this keeps collectors at bay. 

Build Quality 

A luxury watch is expected to last more than a lifetime; often, they become precious family heirlooms. Gucci does seem to put care into the crafting of their watches; however, they’re not known for offering the level of engineering and precision that the more established luxury brands are known for. 

Overall, most watch collectors would pass on Gucci as an investment. However, monetary value is just one factor to consider when buying a watch. If one favors the style of a particular Gucci watch, then buy it. Just don’t expect to get your money out of it down the road.

Do Gucci Watches Appreciate In Value?

If they don’t hold their value, it doesn’t take a watch genius to figure out they’re unlikely to appreciate in value. However, while most Gucci watches are unlikely to make great investments, some models have reportedly appreciated in value. One of their best performers is the Gucci Horsebit watch in stainless steel with a white lacquered dial (Ref. 399350). 

In 2021, Gucci sent signals that they intended to become a serious watchmaker. They’ve released a line of high-end watches with in-house automatic Swiss movements. So, before anyone writes them off, let’s see what the future holds for Gucci watches. Maybe their fast-fashion days are behind them. 

Are There Any Valuable Vintage Gucci Watches?

There are a few standouts, though value is in the eye of the beholder.

1. Gucci 3000M. This model, from the 1990s, featured a 33mm case, and the one I especially favor is in yellow gold tone. The hour markings are in Roman numerals displayed on the bezel. The timepiece has a slim gold-tone hour and minute hands against a green dial with a spade pattern. It features a Swiss-made quartz movement and is paired with a brown leather strap. 

2. Gucci Bamboo. Various versions of the Bamboo have been produced for women since the 70s, I believe. I came across a 1990s vintage version that featured a small rectangular high-polished stainless steel case with a mirror finish paired with a natural bamboo bracelet. It’s quite a unique, lovely timepiece. 

3. Gucci G Watch 3600J. The ‘90s version offered a 26x26mm stainless steel watch case shaped in a square G. The dial is black with two silver hands. The stainless steel three-link bracelet features a twin-button butterfly clasp. This is a watch that remains popular and worth consideration if one can find it in good condition. 

Parting Thoughts

Gucci is a fashion lifestyle brand that offers high-quality leather goods, apparel, and accessories like watches. Their watches are mostly regarded as fashion watches by serious watch collectors and enthusiasts because they don’t have a rich watchmaking heritage, they tend to favor fashion-forward designs that go out of style, and they put a higher premium on fashion over mechanical engineering. 

As a result, they’re not typically considered the brand of choice for investors. However, some of their models have appreciated in value, and they do have some vintage models that have become collectibles. In the last couple of years, they’ve started making their own in-house automatic movements for their high-end collections, and they’re sending signals that they intend to shake up the watch industry. Time will tell (sorry for the “cheesy” pun).

Disclaimer: As an Amazon Associate, Exquisite Timepieces earns from qualifying purchases made through affiliate links. This helps support our website at no additional cost to you.

In our comprehensive review of Versace watches, we embark on an exciting journey to uncover their true worth. We analyze their pros and cons, review their collections, and guide you in deciding whether a Versace watch is a good fit for your style.

Recognizing that personal preferences vary, we also present alternative brands worthy of your attention. Whether you seek timeless sophistication, technical precision, or groundbreaking innovation, our curated selection of alternative luxury watch brands ensures you explore relevant options.

By the end of this article, armed with our insights and expertise, you will possess a comprehensive understanding of Versace watches and their place in the world of horology. Get ready to make an informed choice that reflects your unique style and sensibilities.

About Versace Watches

Versace watches cater to both ladies and gents, embracing the world of fashion on wrists. They serve more as fashion accessories that elevate ensembles than as timekeeping objects.

The price of Versace watches, ranging from $495 to $4495, reflects the brand’s opulence and luxury. While expensive for what they offer, they align with the exclusivity and allure associated with Versace.

Accordingly, traditional watch enthusiasts may not regard Versace watches as quality timepieces. Ultimately, Versace watches make fashionable statements, embodying the brand’s glamorous aesthetic.

The History of Versace

Gianni Versace, growing up in Reggio Calabria, developed his passion for fashion while working for his mother’s sewing business. He became a renowned designer and opened his own boutique in Milan in 1978. Versace revolutionized the industry by using multiple elements in the same dress and taking his runway shows to major markets.

His marketing genius included using supermodels and high-level photographers for campaigns and dressing celebrities such as Princess Diana, Elton John, and Jennifer Lopez. In 1992, he moved to Miami and established the iconic Versace Mansion. Tragically, he was shot and killed in 1997, and his sister Donatella took over as creative director.

Donatella, as his muse, continued the brand’s success. Gianni’s designs were unique, sculpted directly on mannequins, and he challenged gender barriers with his innovative approach. Versace was known for his extravagant and lavish style, celebrating the power of women. Donatella injected her own spirit and innovation into the brand, focusing on pop culture and collaborating with musicians like Jennifer Lopez.

The Versace story is rooted in family values, and despite Gianni’s passing, the brand thrived under Donatella’s vision. Their resilience and impact on the global fashion industry have solidified Versace’s position as a heavyweight in the industry.

Are Versace Watches Good?

Very Overpriced Watches

Versace watches are often considered overpriced due to their shortcomings compared to other brands in the same price range. They lack the traditional artisanal craftsmanship found in competing brands, which diminishes their perceived value.

Additionally, the movements used in Versace watches are seen as inferior to their competitors, raising doubts about their overall quality and performance. The absence of meticulous attention to detail and finer finishes further contributes to the perception that Versace watches may not offer the same level of craftsmanship as other luxury brands in their price range.

Cheap Swiss Quartz Movements

Versace watches fall short in the realm of watchmaking due to their use of cheap quartz movements. Quartz movements, while affordable and mass-produced, lack the intricate craftsmanship and horological artistry of mechanical movements. 

Watches equipped with ETA, Sellita, Valjoux, or in-house manufactured movements showcase superior accuracy, durability, and traditional craftsmanship. In contrast, Versace watches do not offer the same level of mechanical sophistication and craftsmanship, hindering their appeal to watch enthusiasts.

Depreciate in Value Significantly

Versace watches depreciate due to their lack of brand recognition as dedicated watchmakers. Their reputation lies in luxury fashion, unlike renowned watchmaking brands.

The production of Versace watches in indiscriminate quantities diminishes their exclusivity and desirability. Their lower quality, including cheap materials and quartz movements, also disappoints compared to watches emphasizing craftsmanship.

Finally, Versace watches lack significant cultural impact (as opposed to what the original Swatch did with an even cheaper watch), limiting their desirability and value in the secondary market.

Lack Brand Prestige in Watchmaking

In my opinion, one of the reasons why Versace watches may lack brand prestige in the watchmaking industry is their primary association with the luxury fashion world. While Versace is renowned for its fashion designs and accessories, the same level of emphasis and recognition may not extend to its watches.

This distinction is evident when exploring Versace’s website, where watches are often categorized as a subcategory within the broader accessories section. In contrast, luxury fashion brand Hermès offers an interesting counterexample. Hermès has established a notable and generally respected watch collection by adopting a resolute approach to excellence in their watchmaking endeavors.

They have successfully infused their watches with the brand’s universe, creating timepieces that reflect their distinct craftsmanship, attention to detail, and dedication to quality. By focusing on watchmaking as a product category in its own merit, Hermès has garnered recognition and respect within the horological community.

The positioning of Versace watches as a subcategory within the accessories section rather than as a standalone category indicates that watches are not a primary focus for the brand. This distinction can impact the perception of Versace watches as reliable timepieces with their own horological significance.

While Versace’s fashion background adds a certain allure to its watches, the lack of a clear and distinct watchmaking identity has hindered its ability to establish a strong presence and reputation in the watch industry. 

However, while Versace watches may have their shortcomings, they can still hold appeal for certain customers. In the following sections, we will delve into the reasons why some individuals may find Versace watches exciting and explore the unique aspects that the brand brings to the table.

From their bold and distinctive design aesthetic to their association with the world of fashion and luxury, Versace watches have the potential to resonate with customers who prioritize style and self-expression. So, let’s explore further to understand why Versace watches may still captivate a specific audience.

Bold & Eye-Catching Designs

When it comes to design, Versace watches are in a league of their own. They go beyond the boundaries of conventional watch aesthetics, daring to make a bold statement. The visual elements incorporated into their designs are not just mere embellishments but powerful symbols that embody the essence of the Versace brand.

One of the most iconic symbols seen in Versace watches is the Medusa face, derived from the Versace logo itself. This distinctive motif is present on most of their dials, capturing attention with its striking presence.

The Medusa, with its intricate details and mythical allure, adds a touch of mystique and grandeur to the timepiece. It’s a symbol of power, strength, and beauty, reflecting the bold and fearless spirit of the Versace brand.

In addition to the Medusa, the Greca symbol is another key element that defines Versace watches. The Greca, inspired by ancient Greek architecture, can be found adorning the bezel or incorporated as a pattern on the dial.

This intricate motif, with its repetitive geometric patterns, exudes a sense of timeless elegance and sophistication. It serves to showcase Versace’s dedication to creating visually captivating timepieces.

What also sets Versace watches apart is their fearless approach to color. Versace is renowned for its vibrant and daring color palette, and their watches are no exception. They embrace the power of contrasting colors, combining bold hues to create a visually stunning and harmonious composition.

It’s an invitation to step outside the ordinary and embrace the extraordinary. For watch enthusiasts who crave originality and a fashion-forward approach, Versace watches hold a special appeal. They offer a unique opportunity to express individuality and stand out from the crowd.

Swiss-Made Durable Watches

On the topic of quality, Versace watches adhere to the Swiss-made tradition, embodying the standards and principles that define Swiss craftsmanship. While they may not be considered the best-in-class among Swiss watches, they still meet the high expectations associated with Swiss quality.

Versace watches are designed to be resistant, reliable, and durable, capable of withstanding the tests of time. They undergo rigorous testing and quality control procedures to ensure that each watch meets the industry standards. From the selection of materials to the assembly process, every step is executed with precision and care.

Most Notable Versace Watch Collections

Versace Dominus

The Dominus Collection by Versace is a remarkable assortment of men’s watches that flawlessly combines style and substance. With their tonneau-shaped cases measuring 42×49.50mm, these timepieces command attention on the wrist, exuding a sense of boldness and confidence.

At the heart of the Dominus Collection lies its most distinctive feature: the oversized tonneau case, which sits prominently and elegantly on the wrist. This striking design element sets these watches apart, making a powerful statement about the wearer’s discerning taste and style.

Designed as Versace’s vision of elegant sports watches, all models within this collection are chronographs, a choice definitely made more for the style than the function or tradition. The Dominus Collection comprises three captivating models that cater to different preferences. The full steel model exudes a timeless elegance, combining the durability of stainless steel with the refined aesthetics of Versace’s design language.

The gold-plated model adds a touch of opulence, making a solid statement with its luxurious appeal. For those seeking a sleek and modern aesthetic, the all-black metal model presents a sophisticated option that effortlessly enhances any ensemble.

Versace Medusa

The Medusa Collection by Versace is a captivating range of watches designed specifically for ladies who appreciate the fusion of classical style and modern sophistication. With case sizes of 38mm and 39mm, these timepieces strike the right balance between subtlety and presence on the wrist. The round cases are available in stainless steel, golden-plated, or silicone options, providing a variety of looks to suit individual tastes.

At the heart of the Medusa collection lies its most notable feature: the iconic Medusa face prominently placed at the center of the dial. The Medusa collection embodies a sense of classic-ish elegance, making it ideal for dressier occasions in the glamorous life of a Versace aficionado.

Whether attending a formal event or seeking to elevate the everyday style, these watches effortlessly enhance any outfit with their bold sophistication. Two notable models within the Medusa Collection are the Medusa Pop and the Medusa Icon.

The Medusa Pop stands out with its vibrant silicone case and band, available in eye-catching total look styles featuring pink, turquoise, white, and black versions. These unique hues bring a playful and contemporary twist to traditional watch designs, making a bold fashion statement.

On the other hand, the Medusa Icon offers a sleeker and more modern interpretation with its digital hour and minute indicators. This innovative approach to timekeeping adds a touch of technology while maintaining the collection’s inherent elegance.

Versace Greca

The Greca collection by Versace represents a captivating blend of sophistication and symbolic design elements. Designed for both men and women, these round timepieces are meticulously crafted with attention to detail, offering a range of sizes and variations to cater to different preferences.

The hallmark feature of the collection is the Greca motif, adorning dials, bezels, and sometimes bracelets, ensuring the Versace touch is present all over the timepiece. In the ladies’ selection, the Greca collection offers options with 35mm and 36mm cases. These watches focus on the essential elements of timekeeping, featuring 2-hand dials only.

Crafted in stainless steel or gold-plated variations, these timepieces express a certain brand of femininity. The Greca Time Lady, for instance, stands out with its bicolor design, green dial, and baton-style hands and indexes in an almost understated fashion.

For men, the Greca collection boasts a diverse range of sizes, including 41mm, 42mm, 43mm, 44mm, and 45mm. Whether you prefer the timeless elegance of a three-hand watch or the functionality of a chronograph, these timepieces cater to various tastes and style preferences.

Stainless steel, gold-plated, and bicolor options are available, allowing individuals to choose a timepiece that resonates with their personal style. The Greca Dome Chrono, in particular, has a catchy look, featuring a 43mm bicolor case with three subdials and an engraved flat bezel.

Versace Icon Active

The Icon Active collection by Versace ventures to the boundaries of watch design, blending style with avant-garde features. Designed for both men and women, these round timepieces are crafted with a transparent polycarbonate case, creating a modern and dynamic aesthetic. With a 44mm case size, except for one model measuring 43mm, these watches make a bold statement on the wrist.

One distinctive feature of the Icon Active collection is the presence of four screws strategically placed at 10, 2, 4, and 8 o’clock, adorning a contrasting bezel insert. These screws add a sense of visual impact and enhance the watch’s action-ready appearance, elevating its allure.

The collection’s standout models include the version adorned with a swirling, colored pattern. This unique design gives the illusion that the watch has been draped in an extravagant, Versace-infused dress.

For those seeking a playful twist, the New Year Rabbit version offers an unconventional and unexpected choice. Featuring a “gangsta”-type Bugs Bunny design, we will call this timepiece an ode to Versace’s audacious approach.

While it may only appeal to die-hard Versace fans or those with a peculiar fascination for thug rabbits, this watch embodies the brand’s willingness to push boundaries and challenge conventional norms, wherever that may lead them.

Versace Hellenyium

The Hellenyium collection by Versace aims at a balance between casual elegance and sporty flair, catering to both men and women seeking a versatile timepiece. These round watches are available in stainless steel, gold-plated, or bicolor variations, allowing you to choose a style that reflects your personal taste.

The iconic Medusa logo proudly graces the dial at 12 o’clock, while the distinctive Greca motif adorns the dial and/or bezel. For the ladies, the Hellenyium collection offers a sleek 35mm size, featuring hour and minute hands for a clean and minimalist aesthetic.

For the gentlemen, the collection offers sizes ranging from 42mm to 44mm, ensuring a perfect fit on the wrist. You have the option of choosing between chronograph or three-hand models, allowing you to select the functionality that suits your preferences.

Among the key models in the collection, the stainless steel Hellenyium Chrono stands out as one of the most understated Versace watches. It is the timepiece to wear when you desire a subtle elegance that doesn’t seek attention—a rare occurrence in the life of a Versace customer. The Hellenyium Chrono showcases the brand’s ability to create timepieces that won’t overwhelm the wearer’s overall look.

Versace Watches vs. Traditional Luxury Watch Brands: A Side-by-Side Comparison

Versace has built itself as a world-renowned Italian fashion empire known for its high-end apparel and bold designs. Every item in their catalog reflects the glamorous approach they take to anything and everything, so naturally, their watches are no different. Unfortunately, the watch industry is a little more competitive than the other fields Versace is in.

Versace watches are extremely overpriced for what you get, and when you put them beside watches of a similar nature like Rolex or Patek Phillipe, you can really start to notice the inferior qualities. While Versace pieces may look glamorous and bold, the inside is where you can really tell that these kinds of watches are made by inferior craftsmen.

Their Swiss quartz movement is poorly designed, so much so that I would say it significantly lacks the charm and intricacy of any other quartz movement on the market. It reveals the lack of history that Versace has in the watch game, and it seems to me they were just hoping to get buy on the name of their brand alone.

After all, the Versace name itself holds much more power than many of the big-name watch brands, but taking a closer look at their watches reminds you that Versace is a fashion company through and through, and compared to other watch brands who have been perfecting their horological skill for hundreds of years, they simply cannot compete. 

Should You Buy a Versace Watch?

Versace watches cater to specific groups of individuals who embrace the distinct world of fashion, bold aesthetics, and personal expression. If any of the following traits resonate with you, then a Versace watch might just be the perfect addition to your collection:

Devotees of Versace: If you find yourself captivated by the charisma of Versace, its style, and its iconic presence, owning a Versace watch becomes an extension of your unwavering adoration.

Fashion Aficionados: Versace reigns supreme in the fashion realm, and their watches exemplify their influential status. For those who consider themselves fashion-forward, a Versace watch serves as an accessory that effortlessly complements the latest trends.

Non-Horological Traditionalists: Versace watches do not revolve around horological traditions. If you prioritize aesthetics, avant-garde design, and the undeniable Versace allure over technical intricacies, a Versace watch presents a clear appeal.

Those Unconcerned with Investment Value: For individuals who appreciate watches primarily as fashion statements rather than investment opportunities, Versace watches fulfill that desire flawlessly.

In essence, if you embrace the captivating allure of Versace, possess a fashion-forward mindset, prioritize style over traditional horological conventions, and are not solely focused on the investment aspect of watches, then a Versace timepiece is an exquisite choice.

These watches enable you to embody the spirit of the brand, make an indelible fashion statement, and immerse yourself in the extraordinary world of Versace’s daring design philosophy.

Alternatives to Versace Watches

Oris

Founded in 1904, Oris has a century-long presence, adding depth and credibility to the brand’s tradition and craftsmanship. Below are some of the brand’s key characteristics:

Exceptional Value for Money

Offering Swiss-made quality at lower prices, Oris delivers exceptional value with reliable Swiss calibers and meticulous attention to detail.

Distinctive and Thoughtful Design

Oris blends classic elegance and contemporary flair, creating watches that captivate with their balanced and thoughtful aesthetics.

Diverse Range of Models

From vintage-inspired classics to contemporary timepieces, Oris caters to various tastes, ensuring a watch for every collector.

Independent Spirit and Customer Focus

As an independent brand, Oris maintains a strong identity and close connection with customers, actively engaging and resonating with collectors.

TAG Heuer

With a century of watchmaking excellence, TAG Heuer’s deep-rooted heritage and commitment to precision drive its enduring legacy. Below are some of the brand’s key characteristics:

Motorsport Heritage and Iconic Designs

Renowned drivers like Siffert, Rindt, Senna, and McQueen proudly wore TAG Heuer watches, elevating them to legendary status. Iconic designs capture the spirit of racing with style and functionality.

Diverse Collection for Every Lifestyle

TAG Heuer offers a range of watches for different preferences and lifestyles, from classic elegance to sporty adventure.

Technological Innovation and Performance

Pushing boundaries with cutting-edge features and materials, TAG Heuer ensures exceptional accuracy and reliability in its timepieces.

Timeless Aesthetics and Contemporary Designs

Balancing timeless aesthetics and modern elements, TAG Heuer watches exude style and sophistication.

Longines

Founded in 1832, Longines exemplifies watchmaking innovation. From pioneering chronograph movements to enduring sports associations, Longines shapes the horological landscape.

Extensive Collection Diversity

With over 1,200 models, Longines offers a timepiece for every taste and occasion. From classic dress watches to sporty styles, express your unique personality with Longines.

Enduring Sports Sponsorships and Iconic Brand Ambassadors

Longines partners with alpine skiing, archery, and equestrian sports, aligning with precision and performance. Collaborations with iconic figures solidify its reputation.

Impeccable Heritage and Attention to Detail

Longines cherishes its heritage and meticulous craftsmanship. Its winged hourglass logo symbolizes tradition and authenticity.

Conclusion

In conclusion, while Versace watches may not captivate traditional watch enthusiasts and connoisseurs seeking horological excellence, their appeal lies in the realm of fashion and self-expression.

Designed for individuals with a penchant for boldness and a desire to make a fashion statement, Versace timepieces offer a unique blend of luxury and distinctive style.