Category: Watch Reviews

If I’m being honest, Italy is not the first country that comes to mind when I think of the best watchmaking brands. Switzerland, of course, is certainly number one. 

Japan, Germany, and France all quickly follow suit, with brands like Seiko, A. Lange & Söhne, and historical French watchmakers like Abraham-Louis Breguet. Even England has a storied history in watchmaking, with old makers like Thomas Mudge, John Harrison, and even the famous George Daniels.

Italy has some superb watchmakers, don’t get me wrong. Panerai has been killing it with some unique and stylish watches for a long time.

Unimatic and U-BOAT are lesser-known but enjoy serious cult followings. Even BVLGARI, which makes Swiss watches but is of Italian origin. But there are relatively few well-known brands.

It should come as no surprise, then, that when I started to research this article, I was absolutely blown away by what I found. There are dozens of superb Italian watch brands out there, all of which deserve far more attention than they now receive. 

As such, I’m certain that this article will surprise and thrill you, just as researching it did me. So let’s not wait any longer—here are the 15 best Italian brands on the market today!

Officine Panerai

Could we start anywhere with anyone other than the definitive Italian luxury watch brand? Panerai was founded all the way back in 1860, making it significantly older than many old Swiss brands today. 

Their most iconic watch, the Radiomir, was created in 1935—its name references the radium used to create its glowing dial, which made this dive watch highly legible and, as such, perfect for use by the Italian Royal Navy. 

It’s a testament to the power of Panerai’s designs and watchmaking skill that they’ve been making pieces that look basically like how they did in the 1930s for almost a century now and they continue to be popular—if you think about it, that’s an accomplishment only really enjoyed by the highest of watchmaking brands, like Rolex.

But another characteristic of another advanced watch brand is that they continue to push the bounds of mechanical watchmaking forward, and Panerai has done just that with exceptional watches like the eLux LAB-ID, which uses a mechanical generator to power LED lights to illuminate the watch. 

Panerai is making exceptional watches in a unique style—large, rounded cases, with sandwich dials and prominent numerals—just as they have been for decades, and all at shockingly acceptable prices considering the history of watchmaking prowess of this maison.

Gagà Laboratorio and Gagà Milano

Gagà Laboratorio is a new and smaller brand, but it’s one that I’ve had my eyes on for quite some time now. Their design, the Labormatic, is fresh and unique, with a remarkable fluidity and harmony in its dial and case. It comes in just two colorways, the Cinquania (a lovely jade green) and Bauhaus (monochromatic grayscale). 

However, I do have to admit that I haven’t been following as well with the elder sister brand of Laboratorio, Gagà Milano. Milano was founded by Ruben Tomella as an independent brand all the way back in 2004, so by now, Tomella has some serious experience in the market. 

You’d think, based on the names, that Laboratorio is more of a chance for Tomella to unleash his full creativity with concept pieces, but in actuality Gagà Milano has been making exceptionally eye-catching and stand-out watches for years now that continue to go wildly underappreciated, though they do hold slightly more to a classic styling.

Gagà, Tomella tells us, is an Italian word for a dandy. For me, that’s the exact right word to use to describe Tomella’s creations across both Gagà Milano and Gagà Laboratorio. Their watches are big, bold, bright, and beautiful. 

And to be honest, they could very easily have fallen into the unfortunate trap of trying to do too much and ending up looking like a novelty watch.

Yet such is the genius of Tomella’s design that the watches manage to present a coherent, attractive whole, which pushes the boundaries of elegance and charm, just like any dandy.

Unimatic

Unimatic should be a familiar name to patrons of this blog and Exquisite Timepieces, as they’ve been making exceptional, minimalistic tool watches that are far from unnoticed by the watch experts here. And for good reason! 

Their watches are affordable but stylish and with solid watchmaking chops, making for excellent entry-level pieces for the collector just getting started in the watch world as well as superb lightweight additions for the more experienced collector.

Many microbrands, I’ve found, struggle intensely with establishing a clear and unique design language. Most of their initial watches clearly reference some of the bigger players in the space—be it the Rolex Submariner for dive watches or the Omega Speedmaster for chronographs, there are usually clear cues you can find at a glance. 

With Unimatic, you really get a taste of clear, fresh, and original design that exudes power and durability. Sure, it’s not always the most useful—the rotating “dive bezel” on their U1 Classic has almost no markings at all—but it is becoming an icon in its own right. Definitely a brand to keep your eye on, and worth snapping up one of their pieces if it speaks to you!

Giuliano Mazzuoli

Watchmaking runs deep in the Mazzuoli family—his ancestors, all the way back in 1833 (that beats out Panerai, but who’s counting?), were making tower clocks, and Giuliano Mazzuoli started his own journey 20 years ago in 2005 with the creation of his Manometro. 

Like Unimatic, Signore Mazzuoli has established a clear and unique design language faintly reminiscent of vintage Disco Volante watches. In this case, it was an old air pressure gauge that inspired him to this act of creation.

Among his collections, many of Mazzuoli’s pieces exude Italian charm, such as his Trasmissione Meccanica, which has a case that references Italian racing, and even more so his Carrara, crafted from the Carrara marble used to such acclaim by the finest of Italian sculptors. 

In particular, I’m quite in love with his Carrara Chronograph, which couples the smoothly polished marble with an elegant vintage-style chronograph. Let me be the first to assure you that these are unique and startling watches that deserve far more acclaim than that which they have received so far.

Venezianico

I’m gonna be honest with you guys. I think out of all the brands on this list that I’ve discovered while researching this article, I’m most excited about Venezianico. It’s hard not to be, honestly. Something about their design—I can’t put it into words, I’m afraid—is just… chef’s kiss.

You’ll have to excuse the slight fanboy moment I just had, but it’s been a while since I’ve had a watch inspire that level of excitement and admiration in me.

Pieces like their Nereide Aureo, Arsenale Ultrablack, and Nereide Acquaforte are just absolutely stunning. Now, to be fair, it’s clear that Venezianico is a design-first brand. 

Their watches are exceptional, but most run on a simple Miyota 9-series movement. Not that there’s anything wrong with that, as it’s a solid movement that is used by a lot of microbrands.

That said, they do have something quite exceptional in the works: the caliber V5000, the first Italian-made caliber. This is the kind of brand that’s aiming for nothing short of bringing Italian watchmaking into the limelight, and I’m here for it.

echo/neutra

echo/neutra is another one of those design-first brands that absolutely crushes it at making unique, eye-catching watches with their own strong and admirable style.

Like BVLGARI (more on them later!), they put Swiss Made on their dials, but that shouldn’t be seen as taking away from their Italian heart. Rather, echo/neutra couples Swiss watchmaking prowess with Italian design, and the result is nothing short of spectacular. 

Take, for example, their Rivanera Gray, a watch so good even Hodinkee said it was one of the best microbrand watches.

It riffs on a very clear and iconic watch style, the Cartier Tank, in a way that’s completely new and really only conjures up associations with Cartier under prolonged examination. It’s architectural in its facets, but astonishingly simple and clear in every other way. 

It’s ultra-light and ultra-thin. What does that mean for the watch? It creates a clear, coherently designed whole where every single part of it remains unobtrusive and yet beautifully crafted upon examination.

A quick search through their catalog, I guarantee, will produce nothing but many more pieces in this same style.

Breil

Breil is not like many of the other brands on this list. They’re not the most design-forward or the most serious watchmakers. What they are is perhaps the most fully-formed, top-of-the-line maison out of everything else here, barring only BVLGARI (they don’t count, they’re Swiss-made). 

Breil has everything, and does it all quite well to boot: men’s and women’s watches (most other brands here focus on men’s or unisex creations), jewelry, and even smartwatches. As they’re sure to tell you straight off in their History page, Breil is an avant-garde brand that’s not afraid to push the limits. 

In this case, there’s no need to question their claims: everything they offer is crafted exclusively from steel when it would be an easy and tempting matter for a jewelry house to make precious-metal watches to increase their appeal.

Their watches aren’t boundary-breaking or genre-defining, but they are darn good-looking, and it’s just about impossible to argue with the appeal of that.

D1 Milano

Say it with me this time, folks: here we’ve got yet another design-focused brand! I’m a huge fan of what D1 Milano brings to the table. I’ve had my eye on their iconic Polycarbon Sketch for a looooong time, and any day now I’ll pull the trigger. 

In any case, D1 Milano has a huge variety of designs, both entirely different models and a wide selection of colorways for each one. Thus, like Breil, they have one of the most comprehensive catalogs on this list, making it very easy to find something that appeals to you.

D1 Milano will also be the first to tell you they are not a watch retailer in the traditional sense of the term. Rather, they focus on materials and designs, and especially the interplay of colors. They’re here to break the rules, and I have nothing but respect for the way that they do it. 

Some brands, like Hublot, aim to push the boundaries with extremely expensive, ultra-high-end watches. Others, like D1 Milano, make that avant-garde watchmaking available to anyone at affordable prices. What’s not to love?

BVLGARI

The only Italian brand that could possibly compete with Panerai has to be, without a doubt, BVLGARI. In terms of their offerings, they even far surpass Panerai, showing expertise in jewelry and even in hospitality. 

BVLGARI was founded way back in 1884 in Rome as a jewelry house, and their first watches came as highly-jeweled dainty ladies’ watches.

One of BVLGARI’s most famous watch collections today, the Tubogas and its derivative the Serpenti, first appeared in the 1940s. It wasn’t until 1980, however, that they would establish a watchmaking department in its own right.

Masterpieces of watchmaking craft and design flesh out the modern BVLGARI catalog. The Octo Finissimo and Octo Roma, Bvlgari Bvlgari, and more are recognizable at a glance by anyone even mildly introduced to the world of watchmaking. 

Their work in jewelry and other métiers d’art is without doubt a tremendous fuel for their watchmaking, and the final product is truly a work of art, no matter the model or style of the piece.

Orologi Calamai

There are not a few brands out there that do one thing, and do it exceptionally well. Breitling does adventuring and pilot’s watches. A. Lange & Söhne does classy, “old-money” pieces. Calamai does plane turbine watches.

You heard that right. Every one of their watches is forged from the turbine of an F104 fighter jet that once flew in the Italian Air Force, just like the owner’s father, Giosuè Calamai. 

The founder and owner, Francesco, was inspired by his father’s life and sought to build something that will last. He’s done exactly that here, by imparting a history to each of the watches he crafts that goes beyond what most other normal watches have. 

And it’s not as if the appeal of these watches ends there. Calami offers a wide variety of options, with different complications and each with a striking sporty look.

But front and center for each one is its gorgeously finished case, crafted from the fine steel of an F104 Starfighter jet. Each watch is offered at a quite affordable mid-range price to boot. For history and military provenance, this is your go-to.

U-Boat

You can spot a U-Boat from a mile away. They feel about as big as the eponymous submarine on the wrist, and every part of the design serves only to accentuate that, thanks to the oversized dial relative to the rest of the body of the watch. 

Like Ressence, many of their watches are filled with oil to further emphasize the dial and make it legible from any angle. Interestingly, U-Boat takes this innovation a step further by also bathing the movement in oil, which supposedly helps with its lubrication as well. 

Say what you will about the enormous cases and pronounced dials of U-Boat’s creations, they are striking and recognizable at a glance, and not a few celebrities swear by them.

If you’re craving something countercultural to swim against the tide of modern watchmaking trends, look no further than U-Boat.

Gucci

Like many other fashion brands, Gucci has recently made such a concerted effort to improve its watchmaking division that it would be hard for me not to include it on this list.

They’ve got a huge catalog of well-designed watches for men and for women, all of which are clean and trendy without slipping into the domain of “Walmart watch” infamy. 

Perhaps most of note, however, is Gucci’s High Watchmaking collection, which cleanly surpasses all but Panerai and BVLGARI on the rest of this list.

This specialty department has constructed some absolutely spectacular timepieces, several of which have received a GPHG nomination—equivalent to an Oscar nomination in watchmaking. 

Their Gucci 25H Minute Repeater and G-Timeless Planetarium dazzle and amaze with superb clean design and watchmaking prowess that simply cannot be overlooked.

And even if you’re not in the market for a several-hundred-thousand-dollar timepiece, look no further than Gucci’s G-Flat collection, which is exquisitely designed and a well-respected watch in any collector’s eyes.

Officina del Tempo

Few other brands walk so perfectly the line between maximalism and minimalism. Indeed, many brands will structure their entire identity on one side or the other of the line: Jacob & Co is (in)famous for its maximalism, and NOMOS Glashütte excels at Bauhausian minimalism. Officina del Tempo does both, and does it spectacularly well. 

Almost every other collection they offer is one and then the other, seesawing from unobtrusive dress watches to spectacularly overengineered racing behemoths. 

This is completely Made-in-Italy watchmaking at perhaps its apogee, where almost every concept in horology finds expression in one of many watches that have been offered by the brand celebrating its 25th birthday this year.

Here, heritage is married to limitless contemporary design, and the product is nothing short of exceptional.

Anonimo

As I was exploring Anonimo a little more to prepare for this article, one thought kept coming back to my mind: this is the Italian Jacques Bianchi! Rest assured, I mean that in every way as a compliment, because I’m a huge fan of the French diving-focused microbrand and what they do. 

Anonimo has a very similar origin story and makes watches that are similar in concept, but certainly quite distinct in style, which lets these two brands marvelously coexist in the market today.

While Jacques Bianchi makes more classical watches, Anonimo loves to play with design in typical Italian fashion, making striking professional divers that are also just as comfortable out of the water as in it. 

You’ll want to take a particular look at their bronze pieces, which especially when diving will take on a lovely patina and age to a unique and tasteful sea green. Anonimo’s lovely and striking watches are anything but anonymous: their style and design will be recognized at a glance by those in the know.

Zannetti

For large watchmaking brands, a certain amount of the quality and price associated with their pieces comes from the name on the dial.

If we’re being honest, a Patek Philippe would be significantly cheaper under many other names—part of it is the heritage, doubtless, but the name carries a significant weight to it. Others make their way through sheer craftsmanship. 

Zannetti is a member of the latter camp, a name that carries little weight with most enthusiasts but whose craftsmanship can be easily appreciated by expert collectors at a glance.

Each piece, Zannetti proudly declares, is unique, and a dizzying array of métiers d’art are brought to bear across all their offerings for such a small independent brand. 

Zannetti is nothing short of one of the most exceptional producers of watches in the world and deserves infinitely more attention than it now receives.

Conclusion

Italy may not be the best-known country for horological advancement, but it’s clear that its true skill has gone completely unrecognized. 

From independent craftsmen like Zannetti to watchmaking powerhouses like BVLGARI, Italy provides something for even the most discerning collector, or beautiful watches that serve well as entry pieces for those just getting into the watch world. 

Each of these brands deserves your attention and appreciation—what are you waiting for?

If you were to ask me what one kind of watch you need in your collection, I’d say hands down, it’s a dress watch. Sure, they’re not going scuba diving with you or hiking up a mountain, but for everything else like travelling, meeting at the office, dinner out, weddings, first dates, they’re your best-dressed companion.

A good dress watch quietly exudes elegance, polish, and timeless style which is what most of us want from a watch most of the time.

But I know that for most of you, when you think of dress watches, you probably conjure up images of solid gold cases, moonphase complications, and a price tag with too many zeros.

But that doesn’t have to be the case. In fact, there are plenty of affordable dress watches out there in 2025 that bring serious style without breaking the bank.

What is a Dress Watch?

Simply put, a dress watch is the kind of watch you’d wear with a suit, dress or anything a little more elevated than jeans and a hoodie.

The name says it all: it’s meant to be worn when you’re “dressed up.” But please don’t let that box you in, because a good dress watch is versatile enough to elevate even your more casual fits. That’s coming from a watch collector sitting writing this article wearing a dress watch with sweats.

Traditionally, dress watches are slim, elegant, and minimal with clean dials, simple markers, often just stick indices or Roman numerals, and a refined case that easily slips under a cuff.

They’re usually on leather straps, although some modern versions rock metal bracelets and most avoid loud colors or oversized cases since subtlety is key – but of course, as with everything, are a few exceptions to that rule.

You won’t usually find chunky bezels, dive scales, or tons of complications here either. A date window is common, maybe small seconds, but overall, dress watches keep things understated. And that’s the point, because they’re about timeless elegance, not about being loud and over-the-top.

The Best Affordable Dress Watches

Now that we’ve covered what makes a great dress watch, let’s get into the fun part of finding one that fits your style and budget. Whether you’re after something classic, modern, minimalist, or with a hint of vintage charm, these are the best affordable dress watches you can get in 2025.

Seiko Presage Cocktail Time

It seems only right to start with the watch I’m wearing as I write this, because not only is it my go-to dress watch for the everyday, it was also the first dress watch I ever added to my collection.

Inspired by Japan’s world-class cocktail culture, each model in the collection is named after a specific drink and designed to capture its essence with stunning dial textures and rich, vibrant colors that play beautifully in the light.

Originally created in collaboration with legendary Japanese bartender Ishigaki Shinobu, and later inspired by Hisashi Kishi of Tokyo’s Star Bar, these watches are all about capturing elegance and artistry in an accessible package.

Expect domed crystals, polished cases, and dials that look way more expensive than they are. They’re also powered by Seiko’s reliable in-house automatic movements making them one of the best valued modern dress watches of all time.

Prices start from $425

Tissot T-Classic Le Locle

The Tissot T-Classic Le Locle is a love letter to traditional Swiss watchmaking and a fitting tribute to Tissot’s birthplace in Le Locle, a town nestled in the Jura Mountains and steeped in horological heritage. This collection has become a go-to for those seeking timeless style with genuine Swiss pedigree.

Characterized by elegant Roman numerals, leaf-shaped hands, and a textured dial that adds just the right amount of flair, the Le Locle walks the line between classic and contemporary.

The case size sits comfortably at around 39mm, with a slim profile that tucks easily under a cuff. If I had to pick, I’d go for one of the Powermatic 80 models. With an 80 hour power reserve, you can set it down on Friday and it’ll still be ticking Monday morning.

Prices start from $650

Rado Coupole Classic

The Rado Coupole Classic is everything you’d want in a modern dress watch. It’s refined, reliable, and just that little bit different. Inspired by Rado’s designs from the 1960s, it blends vintage charm with the clean, contemporary lines the brand is known for.

Rado’s reputation for durable, high-quality materials carries through here. You get a scratch-resistant sapphire crystal, polished case finishes, and beautifully detailed dials that shine without being flashy.

There are super affordable models with a Swiss quartz movement as well as some automatic variants boasting another impressive 80 hour power reserve.

Prices start from $1,300

Orient Bambino

This is another affordable dress watch I have in my collection, and while I don’t wear it as often as I probably should, the Orient Bambino still offers a fantastic value proposition and a genuinely beautiful design.

With its vintage-inspired domed crystal and clean, elegant dial, the Bambino nails that classic dress watch look. The white dial variant is especially sharp, but if that’s not your style, there are plenty of color and design variations across the different Bambino generations to choose from.

Inside, you’ll find Orient’s in-house F6724 automatic movement, which offers hacking seconds, hand-winding, and a 40-hour power reserve, all rare specs at this price.

Sure, the crystal is mineral rather than sapphire, but honestly, with the level of finish, charm, and mechanical quality here, it’s a trade-off I’ll happily take.

Baltic HMS 003 

Every now and then, a watch comes along that feels like it was designed by someone who really gets why so many of us collectors love vintage style, but also knows how to make it feel fresh.

That’s exactly the vibe with the Baltic HMS 003. It’s one of the most charming neo-vintage dress watches out there right now, and it nails the little details in a way that makes a big impact.

The 36.5mm stepped case, inspired by 1940s design, wears beautifully and catches the light with its mix of polished and brushed finishes.

The dial is where it really shines, though featuring a subtle mix of textures including a brushed railway minute track, a sector-style center, and sandblasted finishing that adds depth and contrast. Inside, the reliable Miyota 8315 automatic movement gives you a solid 60-hour power reserve.

Prices start at $385

Christopher Ward C1 Moonphase 37

This is another watch I’ve had plenty of hands-on time with, and while it’s a little on the thicker side for a dress watch, the rest of the design more than makes up for it.

The Christopher Ward C1 Moonphase 37 is genuinely beautiful, and there just aren’t many watches out there offering this level of detail and an oversized moonphase complication at this price point.

The standout here is the aventurine dial, which sparkles like a starry night sky thanks to tiny flecks of copper oxide. Sitting front and center is a large, luminous 3D moon crafted from Globolight, a sculpted ceramic-Super-LumiNova blend that glows brilliantly in the dark.

Powering it all is CW’s in-house JJ04 moonphase module, which tracks the actual lunar cycle with remarkable accuracy for 128 years. This really is British watchmaking at its finest, and a worthy challenger to those from the Swiss.

Prices start at $2,485

Raymond Weil Millesime

The Raymond Weil Millesime was one of my favourite dress watches of last year and a real surprise hit. It’s a sector dial dress watch that absolutely nails the details, from its slim 9.25mm profile to the brushed and polished finishes on the 39.5mm case.

Elegant without trying too hard, the Millesime brought some well-deserved attention back to RW as a serious player in the space.

This model follows the small seconds variant that won the GPHG Challenge Prize in 2023 and carries that same refined energy. I personally love the clean, complication-free dial layout with just a two-tone sector dial, minimalist branding, and a perfectly proportioned sword handset.

This year, Raymond Weil also added two smaller 35mm models to the lineup for those of us that like our dress watches even more compact.

Prices start from $1,890

Timex Marlin

I promise my watch collection isn’t made up entirely of affordable dress watches but the Timex Marlin is another I own, and it’s easily one of my favourites.

It hits that sweet spot of looking sharp without ever feeling too precious. Because it’s so affordable, I never hesitate to wear it out casually, but it still pulls its weight when I need something refined.

The collection channels the look and feel of 1960s wrist wear in the best way possible. Its compact proportions give it genuine vintage charm, and the hand-wound mechanical movement only adds to the nostalgia.

At under $200, it’s one of the most accessible mechanical watches out there and still manages to feel thoughtful and well-executed.

Prices start from $169

Frederique Constant Classics

The Frederique Constant Classics is another collection of dress watches that looks significantly more expensive than what the price tag reads. 

It’s a family that hits that rare balance of refinement, quality, and accessibility, making it a great choice for anyone wanting a proper mechanical dress watch spending too much.

What’s impressive is just how expansive the Classics line has become. From clean, minimal three-handers to more complicated models with moonphase or open-heart dials, there’s a wide variety of case sizes, dial colours, and strap options to suit nearly every taste.

Most of the models are powered by the FC-303 movement, based on the rock-solid Sellita SW200-1, so it’s not just about looks either, you get hacking, hand-winding, and a reliable 38-hour power reserve.

Prices start from $995

Tissot Gentleman

Another from Swiss watchmaker Tissot, the Gentleman is one of the most well-rounded watches you can find, and a perfect everyday piece that blends subtle elegance with practical versatility.

While it leans dressy, it doesn’t feel out of place in more casual settings, especially when paired with the stainless steel bracelet.

The standout feature here is the Powermatic 80 movement, offering a huge 80-hour power reserve and an anti-magnetic silicon balance spring, tech that’s rare at this price point.

At 40mm in diameter and just over 11mm thick, the Gentleman wears comfortably on most wrists and slips easily under a shirt cuff. The finishing is solid too, with polished and brushed surfaces adding depth to the classic design.

Prices start from $415

Longines Master Collection

The Longines Master Collection is a standout in the world of dress watches, combining timeless elegance with impressive craftsmanship at a reasonable price point.

Since its debut in 2005, this collection has beautifully captured Longines’ rich heritage and commitment to innovation. The dials, often adorned with a delicate guilloché pattern, adds subtle texture and refinement that speaks to the brand’s attention to detail.

And if you like the idea of having a dress watch with more than just a classic date window, the automatic winding timepieces often feature complications such as moonphase displays, chronographs, day-date windows, and even GMT functions which are rare for dress watches.

Prices start from $2,150

Oris Artelier S

Oris may be best known for its dive and pilot watches, but the Artelier S proves the brand is just as capable when it comes to refined, minimalist dress pieces. This model takes the classic Artelier formula and strips it back to its essentials, offering a clean, contemporary aesthetic that still feels timeless.

Housed in a 38mm polished stainless steel case with a pebble-like silhouette, it wears comfortably thanks to curved lugs and a modest 11mm thickness and that’s including the heavily domed sapphire crystal. The real star for me though is the dial.

It has a soft sunburst finish in understated tones of green or black that play subtly with the light and a sparse layout with just polished baton hands with lume, and a simple minute track. Inside, the Artelier S runs on Oris’ Calibre 733, based on the Sellita SW200-1.

Prices start from $2,200

Fears Brunswich 38

The Fears Brunswick 38 is one of the most elegant cushion-cased watches available today and a standout example of British watchmaking done right.

Inspired by a 1924 cushion-case model from the Fears archives, the Brunswick blends vintage charm with contemporary craftsmanship in a beautifully balanced 38mm stainless steel case.

Every curve is deliberate, from the softly brushed and polished surfaces to the rounded lugs that hug the wrist perfectly.

A personal favourite of mine is the Brunswick Copper Salmon, which features a warm, rich salmon-tone dial, a homage to Fears dials from the 1940s and 50s, accented with hand-applied numerals and crisp black printing.

It’s powered by a hand-wound ETA 7001 movement, visible through a sapphire caseback, and paired with either a handmade buffalo leather strap or a 5-link bracelet with a butterfly clasp.

Prices start from $4,200

Hamilton American Classic Boulton

With its elegant Art Deco lines and compact, curved rectangular case, the Hamilton Boulton is a near-perfect modern dress watch. Slim, refined, and thoughtfully detailed, it wears with ease under a cuff, thanks to its svelte 7.8mm thickness and modest 27mm by 31.6mm proportions.

The polished yellow gold PVD finish lends just the right level of vintage charm, contrasting beautifully with the crisp white dial and its combination of golden sword hands, printed numerals, and a snailed small seconds sub-dial at 6 o’clock.

While most might associate Indiana Jones with rugged tool watches, this refined piece was in fact worn by Harrison Ford in Dial of Destiny. It’s an unexpected choice, but undeniably stylish and proof of Hamilton’s enduring presence in cinema.

Powered by a Swiss quartz movement and paired with a soft brown calfskin strap, the Boulton offers timeless elegance at an accessible price.

Prices start from $795

Bulova Hudson

Elegance and texture meet in the Bulova Hudson, a refined dress watch that punches well above its price point. With its entirely new case design, this model blends classic form with modern detail featuring a convex stainless steel case, soft contoured lugs, a domed sapphire crystal, and an onion-shaped crown that adds a subtle vintage flair.

The dial is where the Hudson truly stands apart. A rich interplay of textures culminates in a central basket weave motif, bordered by polished baton markers and bold Roman numerals at 6 and 12.

A date window at 3 o’clock adds daily practicality, while silver-tone hands maintain a minimalist elegance. Inside beats a 21-jewel automatic movement with a 42-hour power reserve.

Prices start from $476

Farer Lethbridge Gold

As we mentioned in the introduction, many of us picture dress watches as slim, understated pieces clad in opulent gold cases. But when it comes to affordability, solid gold is rarely part of the equation.

That’s what makes the Lethbridge Gold from Farer so refreshing. It’s a watch that delivers the golden warmth and elegance of a traditional dress piece, without the prohibitive price tag.

A first for Farer, the yellow gold PVD coating of the Lethbridge case brings a refined richness to their signature cushion silhouette. Measuring 38.5mm across and just 10.5mm thick, the proportions are near-perfect for a modern dress watch, offering presence without bulk.

The PVD finish isn’t just for show either, it adds durability and resistance to tarnish, thanks to its titanium nitride base. The dial matches with a champagne-toned metallic surface divided by a raised satin ring.

Prices start from $1,145

Zodiac Olympos

Zodiac is a brand best known for bold divers like the Super Sea Wolf, but tucked in their portfolio is a dressier gem: the Olympos. Originally released in 1961, it stands out for its manta ray–shaped case, an asymmetric design that still feels futuristic today.

The polished sunburst dial, applied markers, and bold hands give it a refined yet distinctive character, far from the usual dress watch formula.

Add in sapphire crystal and an automatic movement and you’ve got yourself a standout dress watch that surprises with a price tag for less than $1,000. This is definitely one for those looking for something outside the round-case norm; it’s a refreshing alternative with serious vintage charm.

Prices start from $895

Junghans Max Bill Automatic

An affordable dress watch that’s currently on my wish list is the Junghans Max Bill Automatic. This German watchmaker has mastered the slim, minimalist dress watch, and truthfully, there are a number of beautiful dressy designs worth mentioning in their collections, but the Max Bill Automatic feels like the purest expression of their ethos.

Inspired by Bauhaus design principles, this watch keeps things incredibly clean with slim hands, unobtrusive Arabic numerals or baton markers, and a perfectly balanced time-only dial.

Typically found at 38mm wide and just 10mm tall, it glides easily under any cuff and works beautifully as a unisex option. Case finishes range from classic stainless steel to elegant gold plating, and each version is powered by the J800.1 automatic movement with 38 hours of power reserve.

Prices start from $1,590

Meistersinger Neo

As we mentioned earlier, not all dress watches need to be gold-clad classics. Some, like the MeisterSinger Neo, bring a fresh, artistic spin to refined simplicity.

Known for its single-hand display, the Neo embraces the idea of slowing down and viewing time through a different lens. It tells the time to the nearest five minutes, which, honestly, is precise enough for most of life.

The 36mm case is pebble-like and slim, slipping under a cuff with ease, while the sapphire crystal and 50 meter water resistance adds in some modern practicality.

Dial options include elegant ivory, deep sunburst blue, or more unconventional but tasteful pastel shades like powder blue or blush pink. All maintain the minimalist charm with a strong identity and the modified Sellita SW200 automatic movement.

Prices start from $1,330

Ball Trainmaster Eternity

Finally, American-Swiss watchmaker Ball is a brand that often flies under the radar and even when they don’t, they’re better known for rugged tool watches than refined dress pieces. But the Trainmaster Eternity deserves your attention.

The 39.5mm stainless steel case houses a beautifully brushed dial with an incredibly fine, almost hairline texture that reminds me of some of Grand Seiko’s famous finishing, but at a far more accessible price.

Housed within is Ball’s automatic RR1102 movement with day-date complication, protected by shock resistance up to 5,000Gs and anti-magnetism to 4,800 A/m.

It also boasts Ball’s famous tritium gas tubes on the dial’s markers, a technology that offers constant night visibility without needing a charge. It’s a rare and functional feature in dress watches, and subtly executed here.

Prices start from $2,199

Conclusion

Whether you prefer classic minimalism, vintage-inspired charm, or something more modern, there is an affordable dress watch for everyone in 2025. 

These timepieces show that you don’t have to spend a fortune to get beautiful design, reliable craftsmanship, and versatile wearability. With a variety of sizes, features, and finishes available, it’s easy to find a dress watch that truly fits your personality and occasions.

In the end, a great dress watch doesn’t need to cost a fortune, it just needs to combine timeless elegance with everyday practicality without over stretching your budget.

In the age of the smartphone, most of us don’t need a watch. 

And with the advent of quartz technology in 1969, the Seiko Astron debuted on Christmas Day that year – a real test for the watch industry emerged. If inexpensive, relatively simple quartz movements could keep exact time, why emphasize watch-making mastery, tiny gears, minute springs, and complex mechanical complications?

Once, these were the only way to make a watch that could, for instance, act as a stopwatch and keep track of the date. 

But with the digital technology of the 80s on full display in watches like the Casio G-Shock DW-5000C or the Seiko “Arnie” H558-5009, measuring time accurately was never easier, more user-friendly, or less mechanically complicated.

A period of soul-searching, experimentation, and adaptation followed in the 90s, and the horological world was forced to question the value – and future – of old technology: exacting, expensive, mechanical design.

I’m delighted to report that the answer was luxury.

What separates a style-less device that keeps track of the hours, minutes, and seconds of your day from a statement of aesthetics and sophisticated luxury, what makes a luxurious timepiece more than a “watch,” is a transcendence of simple time-telling.

And especially for gentlemen, a wrist watch is one of the few remaining accessories that allow personal expression in a professional environment. 

Let’s take a closer look at the icons of style, my picks for the top 10 most luxurious watch brands in the world today.

Rolex

Founded in 1905 as Wilsdorf and Davis, Rolex became the brand we now know by 1920 through a change in names and location.

Headquartered in Geneva since then, Rolex is the brand in horology, easily outselling its rivals year after year and decade after decade. And from horological innovations like the first waterproof watch to the Perpetual rotor self-winding mechanism, what Rolex unveiled, everyone else adopted.

High-mechanical precision, exquisite craftsmanship, and rugged sophistication define Rolex.  And thanks to screen legends like James Bond and icons of cool like Steve McQueen, models like the Submariner are immediately recognizable. 

Indeed, the right Rolex on your wrist is a marker of taste, a subtle hint that you know how to spend money on what counts, not on fads or gaudy displays of wealth.

Omega

Founded by Louis Brandt in La Chaux-de-Fonds in 1848, and adopting the Omega name in 1984, this watch company has an enviable reputation in horology. 

Responsible for the moonwatch – the Omega Speedmaster worn by Neil Armstrong on his lunar mission – brand ambassadors like George Clooney or Daniel Craig demonstrate the timeless appeal of their designs.

In addition to the moonwatch, models like the Seamaster and Aqua Terra communicate effortless style, discerning taste, and concern for craftsmanship and quality that set Omega apart from fashion brands. 

An Omega says that you appreciate luxury, but are mature enough to avoid ostentation and self-restrained enough to draw a distinction between luxury and conspicuous consumption.

And while perpetually chasing Rolex’s market dominance, watch aficionados will agree that Omega plays second fiddle to no one.

Patek Philippe

Patek Philippe enjoys the distinction of being the oldest, family-owned Genevan watch manufacturer, connecting the latest innovations to horological tradition in an unbroken line. 

As much a maker of movements as watches simply, Patek Philippe is responsible for some of the world’s most complicated mechanical timepieces.

And while complexity and luxury aren’t synonyms in most cases, in horology, the attention to detail, meticulous design, and hand-worked movements behind the dial of a Patek are testaments to refined luxury. 

Stunning models like the 6159G and 5236P, as well as understatedly elegant options like the 5227G mark Patek Philippe, set it apart from the fold. And it’s not just that watch enthusiasts will recognize what you’re wearing; it’s that even people who don’t care about timepieces will find these designs eye-catching and sophisticated.

Breitling

The story of Breitling begins in 1884, in Saint-Imier, Switzerland, when Leon Breitling founded his watch company. Since then, the company has changed hands, and the Breitling name has become synonymous with refined aviator watches that pair mechanical precision with high style.

And from the Top Time to the Navitimer, horological cognoscenti can wax eloquent about the movements, quality, and craft behind the name. The former has graced the wrist of 007; the latter is a favorite choice of Dave Chappelle, John Travolta, and Charlize Theron. 

Elegant quality and impeccable attention to detail are the beating heart of Breitling’s designs, and whatever your particular tastes, you’ll find a model that reflects your self-expression.

IWC

IWC has a history nearly as complicated as its most impressive movements. Headquartered in Schaffhausen, Switzerland, IWC is legendary for its pilot-inspired watches like the Portugieser and Portofino.

Luxury, married to an impressive legacy of military pilots’ watches, means that you can expect a clean aesthetic that leans toward legibility. But if you think this means bare-bones, just check out the amazing Big Pilot’s Watch AMG G 63 or its close relative, the IW501001.

Stunning mechanical precision, eye-catching designs that just ooze class: that’s what you can expect from IWC.

These sophisticated yet playful designs are favored by the likes of John Malkovich, Bradley Cooper, and Quentin Tarantino, as well as young talents such as Kyle Soller and Anthony Boyle.

Breguet

Unless you possess a deep familiarity with horology, you’re probably unfamiliar with Breguet. This French watchmaker, founded in 1775, is behind some of the most important innovations in wrist watch history, including its invention.

With that rich history, you’d be forgiven for thinking that Breguet could rest on its laurels. But far from it: constant innovation, an obsession with beauty, and award after award driven by current designs, not respect for tradition. 

To my eye, Breguet is impossible to beat for elegance, and catching a glimpse of a deep blue enamel dial tells me immediately that whoever’s wearing one is discerning and polished.

Breguet makes many watches; for me, there is only one: the Classique 5177 Grand Feu Blue Enamel. Unrivalled in its elegance, and grounded in a history so deep that the design of its hour, minute, and second hands are called “Breguet” by the industry broadly, and you get a sense of how wearing this watch places you apart from the crowd.

Bonaparte, Victoria, Churchill, Bugatti, Rachmaninoff, and Dre: you’ll find these watches on the wrists of legends, not lackeys.

Vacheron Constantin

Vacheron Constantin, like Breguet, draws on a watchmaking history that traces all the way back to 1755. Revered – not just known – for their mechanical complications, Vacheron Constantin isn’t just a fashionable choice: it’s a knowledgeable decision that reflects a sense of taste beyond trends and fashion that’s anything but fast.

Models like the Overseas Dual Time or Chronograph, the Traditionnelle Twin Beat Perpetual Calendar, and Historiques 222 in both gold and stainless steel have graced the wrists of Daniel Kaluuya, Brad Pitt, Steph Curry, and Alexander Skarsgard, among others.

Why? You can certainly spend more than you would on a Vacheron Constantin, and you could certainly choose a more popular brand. But then that’s not what sets those who wear these watches apart. Instead, it’s taste, refinement, and a real appetite for luxury that’s not out of reach for the rich, but rather a marker of quiet distinction, like Breguet.

Audemars Piguet

Founded by Jules Louis Audemars and Edward Auguste Piguet in 1875, and currently headquartered in Le Brassus, Switzerland, Audemars Piguet is another brand that’s not front and center precisely because its clientele is discerning.

Quincy Jones knew a few things about style and sophistication. Travis Scott is nothing less than cool, dropping the temperature several degrees just by walking into the room. And Serena Williams is no one’s marketing ploy or billboard. 

What unites them? Their love affair with the Royal Oak.

No one familiar with horology can mistake it for anything else than the flagship Audemars Piguet. Refined, effortlessly cool, and unmistakably “insider” luxury, the Royal Oak has been described as “Hollywood’s favorite watch.”

But don’t overlook the unforgettable Code 11.59. That’s the Audemars Piguet foremost in my mind, and for those searching for discreet luxury, this collection deserves attention.

Seiko, especially Grand Seiko

Seiko doesn’t normally make the cut when you think luxury, but that’s mostly because the company is better known for its affordable collections like the 5 Sports or Cocktail Time. I own and wear both – and if you haven’t taken a closer look at the dials and designs of the Cocktail Time, you might be in for a shock.

But here I want to single out the Grand Seiko, a Japanese expression of wearable elegance. Consider the Seiko Watchmaking 110th Anniversary Limited Edition, an impossibly sophisticated expression of taste, or the Grand Seiko SLGH007, sporting a wood-grain black dial that captures “the natural beauty of annual growth rings of cedar trees in Shizukuishi Shrine near Grand Seiko Studio Shizukuishi.”

True, it’s not a celebrity watch – at least not outside of Japan – but then, for some people, that’s a feature, not a bug. 

Why follow when you can lead?

Jaeger-LeCoultre

Last, but most certainly not least, I’d like to mention Jaeger-LeCoultre. 

Founded by Antoine LeCoultre in 1833, this Swiss company is as well known for its meticulously designed and crafted movements as it is for its timepieces. And with a history almost equal to Breguet – and that’s not something I say lightly – Jaeger-LeCoultre simply can’t be passed over when considering top luxury brands.

I’m not sure that there’s a watchmaker that offers so many beautiful timepieces, and you could probably pick one at random and fall in love immediately. But I’d recommend you take a close look at the Reverso, Polaris, and Master Control collections.

Jay-Z has been seduced by the Reverso, while Benedict Cumberbatch prefers the Master Ultra Thin Tourbillon Enamel in white gold. And Timothee Chalemet can’t get enough of his 33mm Jaeger-LeCoultre Reverso Classic Medium Duoface Small Second.

Conclusion

Luxury isn’t just about how much you pay for something.

It’s about style, discernment, and value.

And while high-mechanical complications, rare metals, and diamonds can make any design expensive, they can’t replicate true luxury. That comes instead from a heady combination of history and innovation, substance married to style, and discernment and sophistication that eschews fast fashion.

Wear one of these watches for a day or two, and you’ll see exactly what I mean

Whether you’re a simple high school chemistry teacher or one of the biggest drug manufacturers in Albuquerque, New Mexico, there’s no reason why your wristwear should be lacking.

Walter White knew this, and throughout the show Breaking Bad, we saw him—and many other characters—wear numerous pieces that reflected this ideology. Today, we will be looking at some of the most iconic watches from the show Breaking Bad that make even the filthiest of drug dealers look sweet and stylish. 

Casio CA-53W

A simple Casio CA-53 is perfect symbolism for how we first see Walter White. At the show’s beginning, he is a highly overqualified, underpaid high school chemistry teacher. No doubt a true genius, but stuck in the poisonous loop that he’s been living in for the last 50 years.

He dresses in khakis and collared shirts and is seen wearing a simple Casio watch—more specifically, a calculator model from the 80s. The watch has a rectangular shape, a small screen at the top, and 8-digit calculator buttons below.

It displays the drastic simplicity that we feel when we first see Walter, but don’t worry, that meek demeanor first exhibited during season one will quickly evolve into something far flashier, and he will need a nicer watch to match. 

The Casio CA-53W costs $30

Tag Heuer Monaco

The Tag Heuer Monaco symbolizes Walter White’s dark shift from a mildly mannered chemistry teacher to a full-on drug lord. It stands out because of the unique square shape, the sharp colors, and the price tag that accompanies most Tag Heuer models of this caliber.

This watch is gifted to Walt during one of the last episodes of the show, when he has fully embodied his dark side and is now the most dangerous drug lord in the state.

Now that he finally fits the kind of persona that would rock an authentic Tag Heuer, this watch is meant to symbolize a drastic upgrade while serving as a dark omen of the disasters that will eventually take place.

The official watch that is seen in the show is the Tag Heuer caliber 12 ref. CAW2111.FC6183, a very similar design to the original Monaco.  

The TAG Heuer Monaco costs around 4- 5k.

Rolex Gold Datejust

Sleazy lawyer Saul Goodman rocks a gold Datejust to complete his flashy personality. Being a criminal lawyer has its perks, and it’s no mystery that Saul has accumulated a fabulous amount of wealth (though by very questionable means).

Of course, knowing Saul, the Datejust that we see in the show has a high possibility of being a fake, as it would fit his character perfectly for his golden beauty just to be another charade in his never-ending facade.

Nevertheless, anyone who calls Saul is greeted with the symbolic golden flash of the iconic Datejust model we all know and love. 

An authentic Rolex Gold Datejust costs around $14k. 

IWC Portugieser

The IWC Portugieser was seen being conservatively worn by the show’s most mysterious and terrifying villain, Gustavo Fring. Known for not being too flashy, the Portugieser was a perfect choice for the notorious “Chicken Man,” as Gus’s entire persona revolves around staying hidden in plain sight.

The Portugieser Perpetual Calendar 42 is an automatic watch with a perpetual date, month, and leap year. Two subdials reside at the top and bottom of this piece, reinforcing the well-rounded symmetry that, once again, is very symbolic of Gus’s character.

You see, in the show, Gus is a perfectionist who goes to strenuous lengths to keep his operations running smoothly while keeping them invisible from the public eye. It is fitting that he should be sporting a watch as well-rounded and subtly detailed as he is. 

The IWC Portugeiser cost around $8k. 

Cartier Ronde Louis

Moving on to a piece that is not featured on the show, but still has strong ties to Breaking Bad, the Cartier Ronde Louis was given to actor Aaron Paul, who played Jesse. According to an article on The Gentleman’s Journal, AMC gifted him the watch after he won an Emmy for his performance on the show.

It was rumored to be a pink gold variant, which is priced at around $25,000. The large model is sized at 36mm with mechanical movement and a manual winding caliber 430 MC. The case is set with 68 brilliant-cut diamonds and a beaded crown with a brilliant-cut diamond totaling 0.73 karats.

The apple-shaped hands come in blue steel, elegantly ticking around the thick, vintage-looking Roman numerals that breathe the iconic Cartier essence that so many fans have fallen in love with.

This is a beautiful piece, and it’s even more comforting to know that Aaron Paul received this as an award for his incredible performance that made the show what it is. He definitely deserved it. 

The Cartier Ronde Louis Costs $25k. 

Conclusion

Being a big fan of the show myself, going back and looking for particular timepieces mentioned and worn was very fascinating. I’m convinced that the show’s creators knew exactly what they were doing when assigning watches for each character to wear.

Each piece holds an extreme amount of symbolism that encapsulates who that character is, and how they govern themselves. The creators must have also known a lot about timepieces because the watches featured on the show are not your everyday wristwear.

Iconic watches are featured all through various media sources and TV shows, but nothing quite hits the same as Breaking Bad. After all, it is the highest-rated show of all time, and they didn’t earn that title by accident.

Every scene is crafted with so much character and detail, and it’s obvious that the same excellence is used when picking out the character’s wardrobe. The journey of Walter White is one for the ages, and for a fan of both timepieces and the show, it is pretty special that one of the most iconic symbols of his destructive path is reflected by his choice of wristwear.

John Mayer is known for many things; his Grammy-winning music, sharp wit, and a knack for reinventing himself. But in watch collecting circles, he’s something of a legend.

With a taste for the rare and refined, John Mayer’s watch collection stands out as one of the finest in the celebrity world. In fact, his influence runs so deep, there’s even a Rolex nicknamed after him… yes really.

Rolex Daytona 116508

One of the most iconic pieces in John Mayer’s collection, the Rolex Daytona 116508 has become so associated with him that it’s now widely nicknamed the “John Mayer Daytona.”

Featuring a stunning green sunburst dial and yellow gold case, it wasn’t an instant hit until Mayer called it his “sleeper” pick during a popular watch interview. That shoutout sent demand soaring. Mayer’s deep love for Daytonas is no secret, something you’ll realise the more we get down this list.

PRICE: Approx $520,000

Rolex Daytona Rainbow 116520RBOW

Picture: https://drive.google.com/file/d/11moE8YAQxMTzA5pANbGzHadV7qmCqV01/view?usp=sharing

Among the flashiest and rarest Daytonas in John Mayer’s watch collection is the white gold Rainbow Daytona 116599RBOW. While most people recognize the rose gold version that’s much easier to obtain (if you have the money), the white gold edition is a little rarer and thus a serious collector’s gem.

With a bezel set in a full spectrum of baguette-cut sapphires and diamond-set lugs, it’s a bold, over-the-top statement that somehow still feels tasteful on Mayer’s wrist. He also owns the yellow gold variant, because of course he does.

PRICE: Approx $250,000

Rolex Daytona Panda 116500LN

When the Rolex Daytona 116500LN dropped in 2016, it caused a bit of chaos (because everyone wanted it) and John Mayer was one of the first to get his hands on it.

Nicknamed the “Panda” thanks to its crisp white dial and black subdials, this model introduced the ceramic Cerachrom bezel to a stainless steel Daytona for the first time. While most of us are still on the waitlist, Mayer made it look easy, again proving his deep ties to the watch world and his knack for spotting future icons early.

PRICE: Approx $45,000

Custom Bamford Rolex Daytona

Picture: https://drive.google.com/file/d/1KgOFAIVbaNAJqYDRgreNDzM-F2nGQQw0/view?usp=sharing

Before Bamford Watch Department shifted to customizing LVMH watches, they were the kings of bespoke Rolex mods and John Mayer got in early.

His custom Bamford Roelx Daytona features a sleek black PVD-coated case and a striking baby blue dial, giving the classic chrono a totally modern, almost futuristic twist. It’s a far cry from traditional Rolex styling, but that’s the point.

PRICE: Approx $40,000

Rolex Daytona 6263 Gold Paul Newman

Now we’re in true grail territory. John Mayer owns one of the rarest Daytonas ever made: the 18k yellow gold Rolex Daytona 6263 with a Paul Newman dial, commonly referred to as the “Lemon” due to its distinctive yellow dial tone.

Only a handful are known to exist, and one sold at auction for nearly $4 million. It’s vintage Rolex at its peak with its exotic dial, screw-down pushers, and insane rarity. Mayer has also been spotted wearing the steel version, showing his deep appreciation for this legendary reference.

PRICE: Approx $610,000

Rolex Day-Date Puzzle Dial

Easily one of the most talked-about releases of 2023, the Rolex Day-Date “Puzzle Dial”, also nicknamed the Emoji, is a bold departure from tradition, and of course, John Mayer had to have it.

With a colorful jigsaw enamel dial, emojis in the date window, and daily affirmations in place of weekdays, it’s playful, weird, and wildly un-Rolex. But that’s exactly what makes it so interesting. Mayer picked his model in white gold but it does also come in rose and yellow.

PRICE: Approx $300,000

Rolex GMT-Master II Pepsi White Gold 116719BLRO

You might think John Mayer’s rocking the classic steel Pepsi GMT, but look closer. His is the 18k white gold version, Ref. 116719BLRO, released in 2014. This marked the return of the iconic red-and-blue bezel after a seven-year hiatus, and it was also the first time Rolex ever used white gold in the GMT lineup.

Heavier, flashier, and far more exclusive than the steel version, this Pepsi quietly flexes luxury while keeping the classic travel-watch vibe.

PRICE: Approx $45,000

Rolex GMT-Master II Batman 116710BLNR

John Mayer doesn’t just have one Rolex Batman, he has both generations. The original Ref. 116710BLNR on an Oyster bracelet was released in 2013 and became an instant fan favorite with its blue-and-black ceramic bezel.

Designed for travelers, it features a GMT hand for tracking multiple time zones which is perfect for a musician constantly hopping cities. Mayer’s been spotted wearing this one on tour, which makes total sense. It’s sporty, functional, and just plain cool. He also owns the newer version on a Jubilee bracelet.

PRICE: Approx $15,000

Rolex GMT-Master II 11570LN

Not every watch in Mayer’s collection is flashy or rare, some are just timeless. Take the Rolex GMT-Master II 116710LN for example. It has a classic black bezel, stainless steel case, and the rock-solid utility of a dual time zone display.

This was the first ceramic-bezel GMT in steel, and while it’s now discontinued, it still holds strong as a sleek, no-fuss travel watch. Mayer’s been spotted wearing it casually, proving that not every piece in his rotation has to scream for attention.

PRICE: Approx $10,000

Rolex Submariner Smurf 116619LB

Another standout Rolex in John Mayer’s watch collection is the Rolex Submariner Smurf 116619LB, a watch that blends luxury with sport. Released in 2008 to celebrate Rolex’s 100th anniversary, this was the first Submariner crafted in 18k white gold.

Its bright blue Cerachrom bezel and dial gave it the “Smurf” nickname, standing out from the more muted tones of traditional Submariners. While Mayer tends to gravitate toward GMTs, the Smurf holds a special place as the only Submariner in his lineup.

PRICE: Approx $46,000

Rolex Explorer II 1655 “Steve McQueen”

The Rolex Explorer II 1655, often called the “Steve McQueen” despite no photographic proof linking the actor to it, is one of Mayer’s more understated gems. Released in 1971, this rugged tool watch was originally aimed at cave explorers.

At first, it didn’t prove all that popular, but now, it’s a coveted vintage piece. Mayer was spotted wearing it at the 2010 Crossroads Festival, showing he appreciates its understated appeal. With its unique 24-hour dial and the classic orange hand, the 1655 has transformed into a cult favorite among collectors.

PRICE: Approx $35,000

Rolex Sea-Dweller ‘Pro Hunter’ 16600

One of the more intriguing pieces in Mayer’s collection is the Rolex Sea-Dweller 16600 “Pro Hunter,” a rugged, DLC-coated variation of the classic Sea-Dweller.

The “Pro Hunter” nickname comes from the customization by the Pro Hunter watch brand, known for its durable, matte black DLC coating that gives the stainless steel case and bezel a stealthy, tactical look.

Equipped with a black dial, date at 3 o’clock, and powered by an automatic movement, it’s also waterproof to an impressive 4,000 feet. Mayer was spotted wearing this model during the earlier days of his career while performing on stage.

PRICE: Approx $20,000

Patek Philippe Aquanaut Travel Time

Picture: https://drive.google.com/file/d/1svOq79EoGIU1mAEcnidnqZWcUmXokX3A/view?usp=sharing

Moving onto Patek Philippe, another brand John Mayer clearly has a love of, we’re starting with the Aquanaut Travel Time Ref. 5164A. With its dual-time zone function, the watch displays both local and home time, making it ideal for a globetrotter like Mayer.

Released as part of the Aquanaut family in 1997, this piece broke away from Patek’s classic designs, featuring an octagonal case and a unique tropical strap resistant to saltwater and UV rays. Crafted in steel with a 40.8mm diameter, the 5164A is not just functional but also stylish, boasting a sleek black dial with embossed numerals and a 45-hour power reserve.

PRICE: Approx $40,000

Patek Philippe Nautilus 5711/1A

John Mayer’s Patek Philippe Nautilus 5711/1A is one of the rarest and most coveted pieces in his collection. Spotted in a September 2021 selfie, this stainless steel beauty features a sunburst olive green dial stamped by Tiffany & Co., making it a truly special find.

Retailing at $37,800, the watch now commands an eye-watering $700,000 on the secondary market. The 40.5mm Nautilus is known for its sleek porthole-inspired design and is the ultimate luxury sports watch, with some collectors waiting years for a chance to own one.

PRICE: Approx $38,000

Patek Philippe Perpetual Calendar 5270G

With a more dressy appeal, John Mayer’s Patek Philippe Perpetual Calendar Ref. 5270G is a masterclass in horological complexity. This white gold beauty, which he wears on a matching gold bracelet, automatically adjusts for varying month lengths and leap years, a remarkable feat for any watch.

The 5270G’s dial features three sub-dials, one for the moon phase, one for seconds, and one for a 30-minute counter, along with a leap year and day/night indicator. This level of functionality comes at a price though…

PRICE: Approx $170,000

Patek Philippe Perpetual Calendar 3970EJ

Another one of Mayer’s vintage pieces is a stunning Patek Philippe Perpetual Calendar in yellow gold. Released in 1986 and produced for roughly two decades, this watch features a 36mm case and an opaline velouté dial, offering both elegance and complexity.

The dial is once again adorned with a range of complications, including French day and month apertures at 12 o’clock, a moonphase at 6, a 30-minute counter, and a leap year indicator at 3 o’clock. Inside, the Calibre CH 27-70 Q movement stands as a testament to Patek’s legendary craftsmanship.

PRICE: Approx $120,000

Audemars Piguet Royal Oak Titanium 26530TI

Like the Patek Phillipe Nautilus, the AP Royal Oak feels like something of a prerequisite for any serious watch collector. But the 26530TI isn’t your usual Royal Oak; it’s something quieter, more understated.

Made entirely of titanium, it feels incredibly light on the wrist and the dial skips the usual “Tapisserie” pattern and goes for a clean, sandblasted grey that catches the light in a really subtle way.

It’s also the first Royal Oak to feature a self winding flying tourbillon, which adds a nice touch of technical flex without screaming about it.

PRICE: Approx $250,000

Audemars Piguet Royal Oak Gold 15550BA

When John Mayer wore this 37mm yellow gold Royal Oak with a turquoise dial on The Tonight Show, the whole world noticed, not just us watch obsessed lunatics. It’s because it’s a piece that’s loud and proud in all that it does.

The 18k yellow gold case and bracelet are already a bold statement, but paired with that vivid turquoise dial and it becomes full-on rockstar territory. AP only released a handful of these, and the turquoise stone dial (not just colored, but actual stone) gives each one a unique natural pattern.

PRICE: Approx $140,000

Audemars Piguet Royal Oak Jumbo Ultra-Thin Rose Gold 15202

John Mayer’s love of watch history shines through once again in his choice to wear the 15202, Audemars Piguet’s legendary “Jumbo” Ultra-Thin.

This 39mm rose gold version, paired with a rich blue “Petite Tapisserie” dial, stays incredibly faithful to the original Royal Oak released in 1972. It’s sleek, elegant, and thin enough to slide under any cuff. Since AP discontinued the 15202, it’s become even more sought-after, especially in this precious metal configuration.

PRICE: Approx $190,000

Audemars Piguet Royal Oak Perpetual Calendar 26579CB

White ceramic isn’t an easy case material to pull off, but as expected, John Mayer does it. The Royal Oak Perpetual Calendar 26579CB is one of the boldest pieces in his collection, crafted entirely from ultra-hard, hand-finished white ceramic.

It’s paired with a vivid blue Grande Tapisserie dial and silver-toned subdials, striking that perfect balance between playful and ultra-luxe. The perpetual calendar displays everything from the day and date to moon phases and even the week of the year.

PRICE: Approx $500,000

Audemars Piguet Royal Oak Offshore Diver 15710ST

While most of John Mayer’s collection leans towards sports elegance, the Audemars Piguet Royal Oak Offshore Diver 15710ST is pure adrenaline.

Its 42mm stainless steel case is classic AP, but the star of the show is the punchy “Tropical Turquoise” dial which is a bold, summery shade that turns heads even in a sea of watches. Released in 2018, this model combines everyday dive functionality with high-fashion flair, making it one of the most playful pieces in Mayer’s rotation.

PRICE: Approx $55,000

Audemars Piguet Royal Oak Ultra Thin Tourbillon

John Mayer’s wrist is no stranger to standout timepieces, and the 41mm AP Royal Oak Selfwinding Flying Tourbillon in titanium is no exception.

A refined departure from the classic Royal Oak design, this model ditches the iconic Grande Tapisserie dial for a smooth, sandblasted smoked blue face, with white gold hour markers and a subtle white minute track. Powered by the Caliber 2950 movement, the flying tourbillon at 6 o’clock is a mesmerizing spectacle, visible through both the dial and caseback.

PRICE: Approx $350,000

Audemars Piguet Royal Oak Minute Repeater Supersonnerie Titanium

Among all the incredible pieces in John Mayer’s watch collection, the Audemars Piguet Royal Oak Minute Repeater Supersonnerie in titanium holds a special place. Released in 2019 with an upgraded version in 2021, this watch is an engineering marvel.

With its deep blue dial, the piece showcases AP’s technical mastery, especially with its minute repeater complication, which chimes the time using a unique sound technology called “Supersonnerie” for a louder, clearer tone. Limited in production and notoriously difficult to acquire, this is a watch that commands attention and a hefty price tag.

PRICE: Approx $400,000

Audemars Piguet Royal Oak Concept Tourbillon Chronograph 26587TI

If there’s one watch that blends futuristic design with timeless craftsmanship in John Mayer’s collection, it’s the Audemars Piguet Royal Oak Concept Tourbillon Chronograph 26587TI. Released as part of AP’s experimental Royal Oak Concept line, this 45mm titanium beauty is a tech-lover’s dream.

The skeletonized dial reveals the inner workings of the Caliber 2949 movement, complete with a tourbillon, chronograph, and a sea of intricate details. The sandblasted titanium case, paired with ceramic pushers and a white rubber strap, gives it a sporty, sleek aesthetic that Mayer clearly loves for a weekend watch.

PRICE: Approx $300,000

Audemars Piguet Royal Oak Music Edition 15601BC

Since he’s clearly a fan of the AP Royal Oak, it seems only right the musician owns the brand’s limited Music Edition model. Released in July 2022 and limited to just 250 pieces, this watch is an unapologetic tribute to sound and color.

Its blue aventurine dial features a rainbow VU meter motif, echoing the equalizer lights on mixing boards. That theme continues onto the bezel, which is set with baguette-cut gemstones in a spectrum from red to blue.

Powered by AP’s Calibre 4309 with a 70-hour reserve and finished with a blue rubber strap, this piece hits every note, horologically and visually.

PRICE: Approx $222,000

Audemars Piguet Royal Oak Spiderman

Another fun, albeit very different watch for John Mayer is the Audemars Piguet Royal Oak Concept Tourbillon “Spider-Man”, a 250-piece limited edition born from AP’s unexpected Marvel collaboration.

Worn during a 2023 benefit concert alongside Ed Sheeran (who was also rocking the same model), this 42mm piece takes bold design to superhero levels. Its standout feature is the fully sculpted 3D Spider-Man in painted white gold, suspended inside a skeletonized movement with a tourbillon visible at 6 o’clock.

PRICE: Approx £215,000

Audemars Piguet Royal Oak Perpetual Calendar ‘John Mayer’ Limited Edition 26574BC

A different kind of masterpiece in John Mayer’s collection, the Royal Oak Perpetual Calendar “John Mayer” Edition isn’t just a watch he owns but was co-designed by Mayer himself. Limited to 200 pieces, this 41mm white gold watch features a mesmerizing “Crystal Sky” dial, an electroformed, faceted surface that mimics the texture of a starry night.

It’s also powered by AP’s Calibre 5134 offering full perpetual calendar functionality. If anything proves you’re a legendary watch collector, it’s getting to design your own Audemars Piguet.

PRICE: Approx $180,700

G-Shock Casio DW6900JM22

A major shift from the ultra-luxury timepieces we’ve touched on so far, the G-SHOCK DW6900JM22-2 is a playful, nostalgic piece designed by John Mayer in collaboration with Casio.

Inspired by his first keyboard, the 1980s Casiotone SK-5, the watch features dusty blue resin, peach and turquoise highlights, and PT-1-style accents. It’s rugged, affordable, and brimming with sentimental value. As part of a trilogy, it celebrates the creativity of childhood and democratizes collecting. It’s also just nice to have a watch that’s accessible to us mere mortals.

PRICE: Approx $180

Panerai Luminor 1950 PAM00127

Picture: https://drive.google.com/file/d/1waCK9Re81WCN6zuvMwf_kS5wPB_f7V1e/view?usp=sharing

A standout among Mayer’s non-Rolex/AP/Patek pieces, the Panerai Luminor 1950 PAM00127 “Fiddy” is a rare, vintage-inspired beast.

Released in 2002 in a limited run of 1,950 pieces, it pays homage to Panerai’s 1950s military roots. Its oversized 47mm case, sandwich dial, and iconic domed crystal exude old-school dive watch charm.

PRICE: Approx $16,000

F.P. JOURNE Élégante Titanium

Picture: https://drive.google.com/file/d/1WVvVkSfYZbcEW9l8X-oBGF6w-wB2hcrd/view?usp=sharing

A surprising yet refined choice in John Mayer’s watch collection is the F.P. Journe Élégante in titanium. Originally designed as a women’s watch in 2015, its success led to a larger 48mm version for men two years later.

Mayer has been seen wearing this ultra-light, quartz-powered piece on tour, showcasing his appreciation for comfort, innovation, and horological craftsmanship. The watch automatically enters sleep mode after inactivity to preserve battery life, then instantly wakes when moved which is pretty cool.

PRICE: Approx $80,000

IWC Pilot Chronograph 3706

Picture: https://drive.google.com/file/d/1-VoU29zXpT7vS3LiQCxgiilQ5AaUlSwX/view?usp=sharing

Back in the early days of his music career, and his watch collecting career for that matter, John Mayer was known to favour IWC Schaffhausen, particularly the Swiss watchmaker’s Pilot’s collection.

One watch spotted on his wrist was the IWC Pilot Chronograph 3706, a no-nonsense classic from IWC’s tool-watch lineage. With its 39mm stainless steel case, legible black dial, and clean chronograph layout, the 3706 exemplifies utilitarian style. It’s powered by a reliable automatic movement with a 40-hour power reserve.

PRICE: Approx $3,000

IWC Big Pilot Platinum 5002

Picture: https://drive.google.com/file/d/17F6wZPgQdCCgKraLbaN83TV8F4NRUSvd/view?usp=sharing

Last but certainly not least is the IWC Big Pilot Platinum Ref. 5002, a deeply personal piece for John Mayer. After falling in love with the original Big Pilot, it quickly became more than just a watch but a part of his identity, even inspiring the inlay at the 12th fret of his Martin signature guitar.

Eventually, Mayer upgraded to the rare platinum version, solidifying his connection to IWC. This bold 46mm timepiece, with its iconic oversized crown and clean, highly legible dial, represents Mayer’s early and lasting love affair with serious, functional watchmaking.

PRICE: Approx $20,000

Conclusion

John Mayer’s watch collection blends rarity, personal storytelling, and true collector’s insight. From grail-level Daytonas to playful G-Shocks, his passion, influence, and eye for horology truly does cement his status as one of the most iconic collectors in the game.