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15 BEST Longines Dive Watches (Across ALL Collections!)

Posted on June 2, 2023August 24, 2023 by Andrew Casino

Longines is a Swiss luxury watch brand that has been creating timepieces of exceptional quality since its formation in 1832. The company was founded by Auguste Agassiz in Saint-Imier, Switzerland, and has since become one of the most respected watchmakers in the world.

With a nearly 200-year history, it should come as no surprise that the accolades and accomplishments of Longines are plentiful: the winged hourglass logo trademarked in 1889 (the oldest registered trademark of a watch brand being used today), the adoption of industrialized watchmaking from the United States in the 1870s, the first pocket watch indicating two time zones in 1908, one of the world’s first wrist-worn chronographs in 1911, first wristwatch chronograph with a flyback function and two independent pushers in 1925, the Lindbergh Hour Angle for aviators in the 1930’s, the first waterproof chronograph in 1937… the list goes on and on through the decades.

With these advancements, Longines quickly became known as useful tools for aviators, with their watches becoming essential tools for navigation and timing during flights. Longines also became involved in sports timekeeping, providing timing equipment for events such as the Olympics as early as 1896 and other international competitions.

This focus became the brand’s bread and butter and, indeed, represents the watches we mostly associate with Longines today: pilot watches, chronographs, and sports pieces. Today, Longines lives on as part of the Swatch Group portfolio of brands (first acquired in 1983 with the merger of ASUAG and SSIH, later to become the Swatch Group in 1988), continuing their focus on a wide range of products from high spec tool watches to sophisticated dress timepieces.

About Longines Dive Watches

Though we might not immediately associate dive watches with the Longines name today, just as the brand had a hand in achievements throughout various watch categories historically (pilot watches, chronographs, etc.), they’ve also had a history of creating iconic and distinct dive watches as early as the 1950s and 60s when the sport became increasingly popular.

History of Longines Dive Watches

In the latter half of the 1950s, following the leadership of the earliest dive watches from Blancpain (Fifty Fathoms), Rolex (Submariner), and Zodiac (Sea Wolf), a variety of Swiss watch manufacturers decided to throw their hats into the game. Longines was among them.

In 1959, the model 6921 (colloquially known as the Nautilus Skin Diver) was launched, featuring a pressure case in familiar skin diver form, an external rotating bakelite bezel, and 150m of water resistance. Soon after, in 1961, the reference 7150-1 Super Compressor (popularly called the Legend Diver) was launched with two crowns, one operating an internal timing ring for dives. Both models will see popular reinterpretations in the present day.

Moving into the back half of the 1960s, Longines diversified their dive watch designs with more experimental and technically capable references.

The Skin Diver 8248-1, with a quick set date and 19600 fluctuations per hour frequency (with orange minute hand and marker accents), the bold, thick, and broad reference 1542-1 Conquest with caliber 6651 movement, UltraChron labeled Hi-Beat divers, and the chronograph equipped diver reference 7981-1 with its unique red aluminum timing bezel. All are excellent examples of the brand trying new case shapes and colors to keep relevant with the times and consumer tastes.

With the advent of the “quartz crisis” in the 1970s, Longines was also quick to adopt electronic mechanisms such as the ESA 9162 with a tuning fork oscillator (Longines caliber 6312), even in their dive watches. Examples such as the reference 8484 featured an acrylic three-color bezel with bright oranges and contrasting gray.

Today, the legacy of Longines dive watches lives on in the HydroConquest, Legend Diver, and ULTRA-CHRON collections. Each collection has its particular focus and variations in size and color, whether serving as a modern line with traditional dive watch aesthetics and function or as reclamations of the past in modern material and updated tech. Without further ado, let’s dive in (you saw that coming, didn’t you).

The Best Longines Dive Watches

1. Longines Hydroconquest 41mm Black Dial (ref. L3.781.4.56.6)

First launched in 2007, the HydroConquest is Longines’ standard bearer modern diver. With all the classic calling card design traits of a modern diver, the HydroConquest line has come into its own with its reintroduction in 2018 in both 41mm and 43mm sizes with modern upgrades, along with multiple dial color variations.

Distinctly, the HydroConquest features a robust case with angled crown guards, a configuration of 12, 6, and 9 Arabic numerals with circular indices at the remaining hour makers, and of course, the classic Longines logo with winged hourglass just beneath the 12-hour marker.

Though the watch previously featured a sapphire crystal with anti-reflective coating and an aluminum insert rotating bezel, 2018 saw the introduction of a ceramic insert bezel, and the Caliber 888.2 movement (ETA A31.L01) with 65 hours of extended power reserve, both considerable additions bringing the watch on par with watches in the price range and beyond.

Measuring 41mm diameter, 12mm thickness, and 50.5mm lug-to-lug, the 41mm iteration on bracelet with polished center links should wear comfortably on most wrists (recommended 6 inches and above) as your standard black dialed modern diver for the office and the beach.

Retail Price: $1,775.00

2. Longines Legend Diver 42mm (ref. L3.774.4.50.6)

With a catalog as extensive and legendary as Longines, it only makes sense for the brand to offer modern reinterpretations of its more popular historical pieces, particularly in the modern-day era of nostalgia-driven design and aesthetic.

We mentioned reference 7150-1 above, the Super Compressor case that allowed nearly 200m of water resistance (increased underwater pressure yielded increased water resistance) with its iconic dual crowns (one for operating the internal timing bezel, the other to access the hand positioning), and in the “Legend Diver” of present day we have a near one-to-one aesthetic recreation of the 42mm size original.

Indeed, this iteration of the Legend Diver measures 42mm in diameter, 12.7mm in thickness, and 52.4mm lug-to-lug and is a most handsome timepiece for those looking to step outside of the usual “standard” dive watch archetype.

Though the lug-to-lug measurement may raise an eyebrow for the smaller wrists out there, paired with a strap such as Perlon to complete the vintage look should help reduce the visual impact if the size is a concern.

Retail Price: $2,500.00

3. Longines Hydroconquest 39mm Blue Dial (ref. L3.780.4.96.6)

Longines’ focus on making rugged and capable dive watches at entry luxury pricing isn’t limited to larger sizes only.

In the reference L3.780.4.96.6, we have a 39mm HydroConquest that has all the features of its larger 41 and 43mm brethren; a ceramic bezel, the same 12-6-9 Arabic dial design, angular crown guards, polished center link bracelet, 300m of water resistance, and L888 movement with approximately 65 hours of power reserve, all in a more traditionally sized 39mm diameter case, with 12.2mm thickness, and 47.75mm lug-to-lug.

If your wrist is on the smaller side of the spectrum, or you simply like traditional-size dive watches (e.g. the Rolex Submariner measured closer to 39mm for years), the 39mm Blue Dial variant is your choice.

Retail Price: $1,775.00

4. Longines Hydroconquest Chronograph 43mm Black Dial (ref. L3.883.4.56.6)

Laying claim to the first waterproof chronograph as far back as 1937, it is no wonder that Longines still has a stake in underwater timing via their HydroConquest Chronograph line today. Make no mistake, at 43mm in diameter, 15.9mm thick, and 53mm lug-to-lug, this watch is not for the faint of heart or “faint of wrist”.

Yet despite the larger sizing, Longines has created a handsome addition to the HydroConquest line by staying true to the line’s modern aesthetic; ceramic bezel, polished center link bracelet, 12:00 Arabic numeral, and most impressively, chronograph pushers incorporated into the trademark angled crown guards on the right side flank of the watch case. Though the 4:30 placement of the date window is always a controversial choice, its size, and placement encourage legibility when you need to check the date.

Retail Price: $2,750.00

5. Longines Hydroconquest 43mm Green Dial (ref. L3.782.4.06.6)

Every year claims a new “it” color in the world of watches. When 2020 rolled around, it was clear that Green was the new Blue, which was, for years, the new Black. And while a variety of colors have come and gone in the few years since (look no further than the Tiffany blue craze or the Rolex Oyster Perpetual dials of late), the Green HydroConquest remains to this day a most handsome iteration of the modern HydroConquest model.

Spec and size-wise, not much has changed (still 43mm in diameter with an 11.9mm thickness), but the particular execution of green here is most attractive, leaning more towards an olive drab green similar to green shades used widely in military applications, we’re presented with a subtle yet punchy take on the HydroConquest line.

If you’re tired of or already own plenty of black or blue dialed watches, Longines Green HydroConquest in 43mm would be a bold addition to your lineup.

Retail Price: $1,775.00

6. Longines Hydroconquest 39mm Quartz Black Dial (ref. L3.730.4.56.6)

Though quartz can sometimes be considered a bit of a dirty word in hardcore mechanical watch snobbery circles, the truth is quartz can be executed at higher levels than your typical throwaway drugstore $15 watch meant to be thrown away when replaced.

Indeed, even luxury brands have pursued quartz technology, and still due to the present day, such as the watch we see here in the 39mm Quartz HydroConquest.

Featuring the caliber L156 movement (with an end-of-life battery notification system), the use of quartz in a daily driver/diver such as the HydroConquest platform is both reasonable and practical from a timing standpoint, where precision and accuracy are key, particularly in diving.

Paired with the familiar 39mm HydroConquest case and design cues, quartz also has the advantage of a slimmer size. Clocking in at only 10.1mm thick (39mm diameter and 48mm lug-to-lug), one can’t undercut the importance of comfort and the low profile that results. As a grab-and-go-do-anything watch, it’s hard to argue against the 39mm Quartz HydroConquest.

Retail Price: $1,100.00

7. Longines Hydroconquest 43mm Black Ceramic (ref. L3.784.4.56.9)

Introduced in 2019, the 43mm Full Black Ceramic HydroConquest took the 43mm HydroConquest platform and gave it a new facelift. This time, with a case entirely made of high-tech, scratch-resistant ceramic material (Zirconium Oxide Zr02 denoted on the dial) in an altogether stealthy and attractive blacked-out look.

All other technical features remain the same: 300m of water resistance, the typical 12-6-9 Arabic numeral indices, and a graduated unidirectional rotating ceramic bezel with sapphire crystal. And despite the 43mm size (13mm thickness), the watch wears comfortably, owing to its decreased weight to the lightweight ceramic material – a handsome and tactical watch for those looking for alternative case materials.

Retail Price: $4,150.00

8. Longines Legend Diver 36mm (ref. L3.374.4.90.2)

Longines’ commitment to producing multiple size iterations within its watch ranges is commendable. In the Legend Diver 36mm (first introduced in its current form in 2018), we’re provided with what’s essentially a sized-down version of the 42mm Legend Diver, measuring at 36mm in diameter, with an 11.9mm thickness and 44.5mm lug-to-lug. If you found the 42mm version’s lug-to-lug length a bit too much for your wrist, the 36mm is your answer.

Despite the smaller sizing, the style and overall aesthetic balance of the larger size is retained. Coupled with an attractive gradient blue dial in the reference L3.374.4.90.2, the 36mm Legend Diver will wear comfortably on any wrist and provide perhaps a greater sense of “vintage” feel and sizing as most divers of that era came in around 36-37mm.

Retail Price: $2,500.00

9. Longines Hydroconquest 44mm Quartz Blue Dial (ref. L3.840.4.96.6)

Continuing with the quartz variations of the HydroConquest is the 44mm quartz Blue Dial L3.840.4.96.6. Certainly a watch for larger wrists, or those who prefer larger sizes altogether, the timepiece measures 44mm in diameter with a relatively slim for the diameter (proportionally) 11.9mm thickness.

The caliber L157 provides the usual hours, minutes, seconds, and date functions power, with an end-of-life battery indication system for when a battery replacement is soon needed. The overall attractive modern looks and practicality of a quartz dive watch remain the same, just in a larger size.

Retail Price: $1,150.00

10. Longines Ultra-Chron 43mm (ref. L2.836.4.52.6)

When the Ultra-Chron originally launched in the 1960s, it was a perfect culmination of the technical know-how and prowess of Longines at its near height of mechanical accuracy. With the reintroduction of the Ultra-Chron diver in 2022, the model was revived with the design of the original in the usual Longines “heritage” collection fashion, with modernized proportions (43mm diameter, 13.6mm thickness, 48mm lug-to-lug), manufacturing and material use.

Importantly, this modern version beats at 5Hz and is also “ultra-chronometer” certified (caliber L836.6; modified ETA base movement with increased frequency at 36,000 vibrations/hour, along with anti-magnetic silicon hairspring and 52 hours of power reserve).

What is “ultra-chronometer” testing? Rather than typical COSC certification, the Ultra-Chron diver is certified by TimeLab, for a 15-day period in five positions across multiple tests to meet ISO 3159:2009 standards. From an aesthetic standpoint, the watch benefits from modern materials and construction.

Take, for example, the sapphire bezel in place of the original bakelite and the grained black dial with the punchy red minute hand and bezel graduations. In sum, the Ultra-Chron diver represents the best of modern Longines, rooted in its legendary technical know-how, without compromise.

Retail Price: $3,600.00

11. Longines Hydroconquest 41mm Two-Tone Black Gold (ref. L3.781.3.56.7)

Mention the words “two-tone” in relation to watches, and your thoughts might immediately jump to the 1980s, a time of bravado, ostentatiousness, and flaunting of wealth. And while trends and styles truly revolve in circles in the fashion world, the same can be said of wristwatches.

In the past few years, as nostalgia for the 1980s and 90s has grown, so too has the increasing appearance of gold and two-tone watches. As such, the 2021 Longines Two-Tone collection was released in the flagship HydroConquest line.

We’ve spoken about all the features and design of the HydroConquest and its iterations to this point (ex: 41mm diameter, 11.9mm thickness, 50.5mm lug-to-lug), but the key call out for the L3.781.3.56.7 in question is just how effectively the use of yellow gold is applied. On the hands, the bezel grip, indices, winged hourglass logo, crown, along with polished center links in an altogether balanced way.

At the end of the day, Two-Tone (and, in particular, Yellow Gold Two-Tone) is a stylistic lifestyle choice. But if you’re tired of the typical full stainless steel sports watches and decide to class it up (or just want to play Miami Vice), you could do much worse than the 41mm HydroConquest.

Retail Price: $2,025.00

12. Longines Hydroconquest Chronograph 41mm Blue Dial (ref.L3.783.4.96.6)

Another size variant within the HydroConquest Chronograph range, the 41mm blue dial iteration (15.6mm thickness), provides a bit of relief from the 43mm size alternative should you prefer tamer watch sizes.

Housing the L688 caliber with 28,800 vibrations per hour and approximately 60 hours of power reserve, the column wheel chronograph features a 30-minute counter at 3 o’clock, 12 hours counter at 6 o’clock, and small seconds at 9 o’clock for your various timing needs.

Being a dive chronograph, the 300m water resistance is retained, along with the intuitive chronograph pushers built in congruence with the angled crown guards as an altogether attractive package.

Retail Price: CHF 2,550.00

13. Longines Hydroconquest 39mm Sunray Grey Dial (ref. L3.780.3.78.6)

As part of the two-tone collection within the HydroConquest line, the reference L3.780.3.78.6 is arguably the most modern leaning aesthetically of the two-tone variations, with its use of Sunray gray on the dial and bezel, countered with pink gold colored accents in the hands, bezel, and winged hour-glass Longines logo.

The case size and technical specifications of the 39mm HydroConquest line are retained (39mm diameter, 12.2mm thickness, 47.75mm lug-to-lug), providing a familiar platform with an updated and attractive modern two-tone look that’s subtle and minimalist in execution.

Retail Price: $2,025.00

14. Longines Legend Diver 42mm Bronze (ref. L3.774.1.50.2)

The use of bronze in dive watches is not a new concept. Indeed, the idea of bronze and diving often brings to mind images of the earliest divers in the 1900s with their hefty helmets and umbilical diving gear. Additionally, the tarnishing often associated with bronze (or, as we say in the watch collecting, “patina”) provides a unique and organic look, particular to the users wearing habits and environment.

Longines launched the 42mm Legend Diver in bronze in late 2020. It remains familiar in size and spec as the standard 42mm iterations (42mm diameter, 12.7mm thickness, 52.4mm lug-to-lug). Still, it will be purely unique in its bronze patination, depending on the user.

Contrasted with an attractive green gradient dial and leather strap (including a second strap in green NATO-type nylon style), the Bronze Legend Diver is a unique take on the classic heritage model that will surely please anyone seeking a more experimental case material that will age over time and use.

Retail Price: $3,125.00

15. Longines Hydroconquest 43mm Two-Tone Blue Rose Gold (ref. L3.782.3.98.7)

The final two-tone variation we’ll be looking at is the 43mm HydroConquest in blue and rose gold. Measuring 43mm in diameter and 11.9mm in thickness, the watch is a slim and attractive option for those wanting the modern lines and design of the HydroConquest in a larger size.

The use of blue on the bezel and dial is a beautiful contrast to the pink (PVD) gold applied on the bezel grip, crown, indices, hands, and polished center links, creating a look that is both luxurious and modern in execution (as compared to a more traditional yellow gold).

Looks aside, the L888 movement continues to provide approximately 65 hours of power reserve. The watch is built to the same robust diver’s spec as the fully stainless steel HydroConquest models, despite the addition of the inarguably more luxurious rose gold material.

Retail Price: $2,025.00

Conclusion

Longines has a long and storied history in the world of watchmaking, and their dive watches from the past and present are no exception. The brand’s commitment to precision and innovation, as well as accessibility for a variety of wrists, has made it a leader in the industry for nearly two centuries.

Whether you’re a dive watch collector or simply appreciate the art of watchmaking, a Longines dive watch is a true work of art built to a rugged capable spec that will stand the test of time.

Tag Heuer vs. Longines in 2023 (EVERYTHING You Should Know)

Posted on February 15, 2023February 20, 2023 by Joseph Lama

There is something uniquely striking in the history of Tag Heuer and Longines. They all started in the same small Swiss village, in small workshops, and with a great desire to make exquisite timepieces. More than a century later, these companies have become world-renowned brands, raking in billions of dollars in revenue and manufacturing watches so sophisticated they make the founders beam proudly from their graves.

Watches from Tag Heuer and Longines are versatile, bold, functional, and impeccably accurate. And most come with a modest price point. Take, for instance, the two watches we have reviewed in this article- the Tag Heuer Aquaracer and Longines HydroConquest.

They are excellent watches for beginner collectors. With a 300m water resistance, they are also highly functional for outdoor enthusiasts. Tag Heuer and Longines have invested heavily in technology and innovation in their timepieces. Longines timepieces, for instance, have been a common feature as a timer in all major sporting events around the globe.

Heuer timepieces have been trusted and incorporated as dashboard components by high-end automotive companies (such as Ferrari). This article offers a side-by-side comparison between the two watches to provide more insight and help you make an informed decision when purchasing.

Brief History

Longines history is interesting. Its founders, led by Auguste Agassiz, set up a workshop in a small village, St-Imier, where they started creating their first timepiece. They had no running water, electricity, or any form of technology. Yet, since 1832 when the company began, Longines has maintained its position as one of the oldest continuously operated watchmaking companies in the world.

Auguste’s cousin, Francillon, was responsible for steering the company into the era of industrialization. He understood the importance of innovation. The competition from other equally renowned brands that set up shop during this time (Philippe Patek in 1839, A. Lange & Sohne in 1845, Omega in 1848, etc.) was a driving force.

He wanted to create timepieces that would stand the test of time, and be revolutionary, well-respected, and innovative. In 1867 they acquired the oldest registered trademark that is still in use today. With the adaptation of technology and the skills of well-experienced watchmakers, Longines produced excellent stopwatches, chronographs, and time-keeping accessories.

The Longines’ calibre 19.73N (in 1911) was among the first wrist chronograph watches. Longines timers and stopwatches have been featured in almost all major sporting events across the globe with impressive accuracy. These include skiing, horse racing, car rallies, the commonwealth games, formula 1 games, and cycling races.

Tag Heuer S.A. company began much later (in 1860) as Uhrenmanufaktur Heuer AG. It was also founded in the small Swiss village of St-Imier by Edouard Heuer. Heuer came from a family of watchmakers and enthusiasts. He received the first patent that covered a crown-operated, keyless winding system in 1869.

The company changed its name to Tag Heuer after TAG Group purchased a controlling stake in 1985. Edouard tapped into the established watch-making technologies and added his own innovation to create his first chronograph masterpiece that used an oscillating pinion in 1887. The oscillating pinion was a component that allowed the chronograph to stop and start instantly by the action of the push button.

In 1911 during the rapid industrialization, Heuer designed a timing instrument to be installed on the dashboard of vehicles and crafts. Stopwatches had to be precise and accurate- almost the hundredth of a second – to serve the needs of the military, sports, and industries.

With time, Heuer developed timepieces that had a wonderful blend of technology and functionality. After the company was acquired by the TAG Group the watchmakers were tasked with developing the ‘Centigraph’ – a timing system used by Ferrari’s racing team in 1971. In 1999 LVMH acquired Tag Heuer and this marked the beginning of another era of pushing the boundaries in the manufacture of creative timepieces.

It would also be under the new ownership that the company would create its first luxury smartwatch – the Tag Heuer connected watch. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch was manufactured for sports enthusiasts. The Longines HydroConquest takes the Aquaracer heads-on to present an exciting war of wits, power, functionality, and technical capabilities.

Style & Design

Both watches are large in dimension. The Longines HydroConquest has a 43mm case width and a thickness of 11.90 mm. The uni-directional rotating and rounded bezel is made of stainless steel and ceramic. The crystal is made of scratch-resistant sapphire with an anti-reflective coating on both sides.

The HydroConquest watch is available in a large variety of individual preferences in terms of color and case sizes. These variances come in 4 different case sizes – the 39 mm, 43 mm, 44 mm, and 41 mm variants. Apart from the different case sizes, all other elements of the HydroConquest watches remain the same irrespective of the variant – including the designs of the strap and clasp.

You may get a steel clasp with the 41mm variant and a rubber strap with the 43mm variant. Since these straps are easily interchangeable, we shall not dwell much on this difference. This article explores the 43 mm variant. Although the watch looks big, it wears slightly bit smaller.

This is partly due to the design of the bezel and lugs. The lug width is 21 mm. Most luxury divers in the market have a sturdy appearance and are thicker than the HydroConquest. This makes the watch retain its functionality while still exuding elegance. It can fit nicely under a shirt cuff and on top of other attires.

The screw-down crown has elongated and highly-polished crown guards. The Tag Heuer Aquaracer professional 300 automatic watch has a 43mm diameter brush-polished stainless steel casing. It has a lug-to-lug dimension of 49.9mm and a thickness of 12.3mm. The case is enhanced with brush finishing on the top and sides alternated with polished chamfers.

The polygonal (12-sided) uni-directional bezel design of this watch gives it a bold look. Unlike the Longines HydroConquest, the Aquaracer has a smooth bezel with a fluted edge for better grip. The polygonal inserts are made of ceramic with a gloss finish that contrasts well with the white indexing.

The Tag Heuer Aquaracer traces its roots to the 844 reference watch of 1978 and the Tag Heuer 2000 that debuted in 1982. They share many design elements. The Tag Heuer Aquaracer professional 300 automatic watch has a screw-down crown with the company’s logo on its face.

There are elongated crown guards as well. The case back is engraved with a diving helmet and a 300 meters water-resistance indication. The crystal is flat with an integrated magnifier that prevents cyclops from protruding above the top plane of the crystal.

The Dial

The sunray blue dial color on the Longines is striking, and yet subdued enough to prevent light reflecting when looking at the watch. The hands are silver-polished with hour markers done in Arabic numerals and indexes. The hands are filled with Super-Luminova to allow for illumination and easy reading of the time in the dark. The dial can also be black.

The teeth on the bezel are more pronounced. This is a deliberate design aimed at helping divers in wetsuits turn the bezel easily. The blue feature on the bezel is a bit darker than the blue feature on the dial. The numerals and markers on the dial are huge.

They have 9, 12, and 6 markers with the slightly-lowered date window lying on the 3 o’clock marker. The lume is bright. There is a dot on the bezel that makes the watch a functional dive watch. The hands are silver polished.

The Tag Heuer Aquaracer watch dial features the trademark horizontal pattern design of the Aquaracer collection. The dial has octagonal markers filled with super-luminova. There are three faceted rectangular markers on the 12th, 3rd, and 9th o’clock positions. The other markers have an octagonal shape with the edges finished with polished steel.

The calendar sub-register is present at the 6th o’clock position. It has a rounded lens feature that adds depth to the dial. The sword-like hour and minute hands also contain super-luminova. There is a bi-tone super-luminova system that makes it easy to read the time in low light.

The dial has an effective anti-reflective treatment that helps you to see the details of the dial with clarity. The logo is embedded on the surface of the dial. There is a sunray finish on the texture of the dial and the light and color play makes this watch’s dial unique, with depth and high contrast. There is a luminescent triangle at the 12th o’clock mark.

The Strap

The Longines HydroConquest has a stainless steel strap. The buckle has a double safety folding clasp. The bracelet and the case are made of polished and brushed steel, adding versatility to the watch. You can wear the watch when going to the office or when doing your thing outdoors.

The clasp has an extension that allows you to extend the watch over your wetsuit or drysuit while diving.
The bands for the Tag Heuer Aquaracer professional 300 automatic 43 mm watch are also made of stainless steel. It has a double-folding adjustable clasp.

The adjustable system that increases the watch’s size by up to 1.2 centimeters allows the wearer to have the watch on top of their diving suit. This also means that people with large wrists can also wear the watch comfortably. You can also remove the bracelet easily to add after-market straps.

Movements & Quality

Longines uses a patented self-winding calibre L888 mechanical movement. The movement is under the closed case back of the watch. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch has a calibre 5 (ETA 2824-2) automatic movement. This is the movement that powers all the watches in the Aquaracer collection. This calibre has 26 jewels.

Pricing

The Longines HydroConquest is among the most affordable luxurious dive watches with prices starting at approximately $1,600. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch costs approximately $3,500.

Accuracy

Longines beats at an accuracy of 25,200 vibrations per minute and has a power reserve of 72 hours. Tag Heuer Aquaracer professional 300 watch (WBP201B.BA0632) has a balance frequency of 28,800 vibrations per minute and a power reserve of 38 hours. It has an accuracy of 2 seconds variation in a day.

Water Resistance

The Longines HydroConquest is one of the most affordable luxury diving watches on the market today. At just 185g, this is the watch you would want to wear when deep diving. It has a water resistance of 300 meters.

The big screw-down crown enables the diver to wind the watch easily while submerged in the water. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch has a 300 meters water resistance capacity.

Brand Recognition

Both watch brands command reverence in the luxury watchmaking industry. However, Longines is a more recognized brand because of its rich history. They had been operating for over three decades before Tag Heuer became a company. Watch enthusiasts know that a lot can change within a decade in the luxury watchmaking industry.

Tag Heuer has rebranded itself severally and formed strategic partnerships with amazing brands over the years (including LVMH). This rebranding, embracing technology, and ingenious marketing has catapulted the brand’s worth and recognition upwards.

Conclusion

The Tag Heuer Aquaracer professional 300 automatic 43 mm watch and Longines HydroConquest watches are bold timepieces. Their versatility allows you to wear the watches to any event, formal or informal. They are both great watches for the price points they demand and they are both functional to a hilt.

I would personally go for the Tag Heuer Aquaracer simply because I love the bold polygonal bezel and the depth of color the blue edition watch has on its dial. That said, I also think that the HydroConquest is a great contender here, and would still be mighty proud to have one on my wrist.

They are large watches and they have great lume that could come in handy while diving in the dark. It all boils down to personal preference. If you love rounded bezels go for the Longines. If you love bolder designs, your mind will certainly settle on the Tag Heuer Aquaracer.

Longines Vs. Rado Watches (EVERYTHING You Should Know)

Posted on November 30, 2022July 7, 2023 by Jacob Strong

A Battle of mid-tier SWATCH group brands
If you are anything like me, the mention of the SWATCH group conjures up 2 extremes to Swiss watchmaking. There is the premium luxury led by flagship brand Omega, a legitimate rival to industry powerhouse Rolex in providing robust luxury watches with real history and brand cache.

And then there is the actual Swatch Watch, a seemingly disposable, and incredibly collectible, entry point into Swiss watchmaking. What about the area in between these extremes? That’s where the 2 brands we are comparing today both reside. Longines Vs. Rado: Both of these brands provide exceptional value for watch enthusiasts, with unique histories, innovations, and styles, but which one is right for you?

History of Longines

There are few brands (not just watch brands) that date back as far as Longines. Originating back in 1832, the company was founded by Auguste Agassiz in the small Swiss village of St-Imier. From there the brand exploded in popularity and was a pioneer in Swiss Watchmaking. From the first wristwatch with a chronograph in 1913 to the first watch with a rotating bezel in 1931, Longines developed many of the technologies that have become commonplace by today’s standards.

Although their current placement in the brand hierarchy has them pegged a notch below fellow SWATCH group brand Omega and their chief competitor in Rolex, there was a time when Longines was viewed as an equally luxurious brand. After being acquired by the future SWATCH group in 1971, many feel that Longines lost a lot of its allure.

The innovation that carried them to greatness in the early 1900s was replaced by a “play it safe” mentality, relying solely on their name to separate them in an inflated marketplace. If this was the way the story ended for Longines, it would be a tragic tale of another once-great manufacturer losing its way in the face of adversity. Fortunately for all of us, this story has a very different ending.

Longines Today

Today, Longines is a brand that caters to both watch enthusiasts and average consumers alike. There are two sides to Longines as a current manufacturer. They specialize in creating value-packed, albeit safe, entry-level luxury watches, such as the Hydroconquest. Then there is the other side to Longines. One that digs back into its historical catalog and creates beautiful vintage reinterpretations.

In my opinion, there are few, if any, companies that can do this as well as Longines. From one of the first examples of the modern vintage diver craze, the Longines Legend Diver, to the newly released Record Heritage Diver, these beautiful reinterpretations have all the appeal of their vintage counterparts without the inherent risk of a vintage timepiece.

Are Longines Watches a good investment?

Like any Swiss watch brand, the value retention of a watch is tied closely to the product’s overall allure. On average a Longines watch is going to drop in value by 30-50% from its original retail value. Before you swear off the brand and march to your closest Rolex AD to get on a nonexistent waitlist for a watch that you’ll probably never get, let’s look at the whole picture.

Longines, like any other SWATCH group brand, presents an opportunity for significant value. Depending on the popularity of the model you are after, you might be able to negotiate a discount off of the MSRP. Although it is far from a guarantee, it is at least a possibility, unlike that other AD with a nonexistent waitlist. Another factor in play with this equation is the tremendous value Longines watches present preowned.

After allowing someone else to take the initial depreciation, a Longines watch will continue to strongly retain its value. In fact, I would argue that many of the pieces we are going to discuss later will not only maintain value but also have the opportunity to gain value while inching closer to closing that initial depreciation gap.

History of Rado

There is no doubt that Longines packs a very serious punch for both your everyday consumer and watch enthusiast, but how does the other dog in this fight fare? The Rado watch company is a relatively newbie at just over 100 years old, with an origin story beginning in 1917. 100 years is impressive by any standard, but keep in mind Longines was already 85 years young when Rado was first conceived.

The Rado watch company didn’t really begin developing its own timepieces until 1957. Their first couple of decades designing their own timepieces resulted in some classically designed timepieces with some minor design aesthetics to help differentiate from the crowd. The Golden Horse and Captain Cook models from this time are very great examples of classic watchmaking of their respective eras.

Classic design and watchmaking are not the first two words I would associate with Rado from the 1970s on. The 1970s were an experimental time for a lot of Swiss watch designers. Where most companies like Tudor and Heuer got creative with their color pallet, Rado went in another direction altogether.

They earned themselves the reputation of the Master of Materials with their use of ceramic, sapphire, and even a 10,000 Vickers V10K high-tech diamond. Their willingness to take a risk was not limited to just the materials that they used in their construction as their case designs are distinctly Rado and very unconventional.

Rado Today

Today, Rado still inspires by their use of unconventional materials and designs. Like Longines, and several other once-independent Swiss watch companies, Rado was acquired by the SWATCH group in 1998. Despite still having this modern and futuristic ethos to the design language they recently released some charming recreations of their earlier timepieces, such as Captain Cook.

Personally, I am a sucker for a well-done vintage recreation, but I can’t help but feel that this does not exactly line up with the identity Rado has forged over the last 40 years. At the end of the day, every watch company needs to sell watches and vintage recreations of 1960’s dive watches will always have a greater consumer demand than a modern designed ceramic piece.

Is Rado watches a good investment?

Do Rado watches hold their value? Much like Longines, certain models will retain their value to a fair extent. Their popular models will lose roughly 30-50% once you purchase them. Discounts are certainly a possibility for these models which would help close some of that depreciation gap. In terms of Value, preowned will be the best option available.

If you can find an excellent condition preowned model you can save roughly 50% of the retail price and your money will be relatively safe. One thing to keep in mind compared to Longines is that Rado is significantly less popular in terms of units sold and therefore you may need to be patient as availability is less abundant.

Some of the less desirable, more futuristic-looking Rado watches, will generally depreciate at a higher percentage. Despite this value depreciation, if I had to bet on which of these would have the potential to increase in value over time, I would go for the most Rado looking Rado I could find!

Head-to-head

When it comes to the most popular watches to compare between these brands, Rado is easy, it is Captain Cook. Longines are a little more difficult to pinpoint. They have 2 models that meet these criteria the Hydroconquest and the Legend Diver. Since I am weak and could not choose a definitive option, I will compare Captain Cook to each of these models and even pick which one would get my hard-earned money.

Longines Hydroconquest Vs Rado Captain Cook

The 43mm Longines Hydroconquest, ref. number L3.782.4.96.6, is a beautiful dive watch made of stainless steel with a sapphire crystal and ceramic bezel insert. The watch is powered by the L888, which is a modified ETA movement and features a 72- hour power reserve. On paper, this watch checks a lot of boxes for the everyday consumer and also sports a pretty attractive price of roughly $1700.

Despite having many of those sought-after features that we watch enthusiasts demand, I feel that this watch is missing something. It feels very “safe” and I can’t help but feel uninspired when I it in pictures. Once on the wrist, however, this watch has the ability to be under the radar and blend into almost any situation.

Even while lacking the spark of more unique timepieces in the price segment, you’d be hard-pressed to find a more versatile piece to start or round off your collection. The 42mm Rado Captain Cook, ref. number R32505203 appears very similar to the Longines Hydroconquest on paper. This watch features a stainless steel case, ceramic bezel insert, and sapphire crystal, and is powered by the ETA C07.611, which is another modified ETA movement featuring a lower beat rate and extended power reserve.

The price on this piece however is slightly higher coming in around the $2000 mark. For this extra monetary investment, you will have to appreciate the more unique aesthetic drawing inspiration from their 1960s-era design. This design will not be for everyone, but it is certainly more unique than that of the Longines. Although there are a few strap options available on this model, the unique beads of the rice bracelet help elevate this watch to another level.

Verdict

Although this battle may seem like a comparison of two perfectly matched competitors, there are some differences that help make this an easy decision for me. Despite the extra roughly $300, the Rado runs away with this match-up. They are both great options for someone not quite ready to step up to Omega territory but who want a quality dive watch.

The Rado, in my opinion, provides a cleaner and more unique execution of a dive watch. The concave bezel, beads of rice bracelet, and large arrow hand help this watch stand apart from their sister company Longines and justify the extra investment.

Longines Legend Diver Vs Rado Captain Cook

The Rado came away with a pretty decisive win in round one, but how does Captain Cook compare to the Longines Legend Diver? In 2007 Longines tried something that would soon grow into the hottest watch trend of recent years when they reintroduced the Longines Legend Diver.

This watch has gone through a few minor tweaks over the last 15 years, but the current 42mm Longines Legend Diver, ref. number L3.774.4.50.6, at roughly $2400 still retains a lot of the charm that has allowed this watch to stand the test of time…..twice. This watch also features a stainless steel case, sapphire crystal, and reliable L888 (ETA) movement, but takes a sharp turn with the inner rotating unidirectional bezel.

This style was popularized with compressor watch cases of the 1960s that earned their water resistance from the increased pressure of water at greater depths. Thankfully, this watch has only carried on the design of this style and not the functionality, as modern water resistance methods will afford this watch a much more reliable construction.

Verdict

How does the Longines Legend Diver compare to the Rado Captain Cook? Again on paper, we are presented with two pretty comparable timepieces, but this time there is a price difference of roughly $400 toward the Longines. For this extra investment, the differences will once again mostly be aesthetic. I love both of the designs of these watches personally, but there is a reason that Longines has had this recreation in production for 15 years.

I have to give a slight advantage to Longines, even after factoring in the price difference. The Legend Diver presents itself as a more unique option in a very overpopulated market segment of vintage recreation dive watches. Each brand was able to score a victory over the other in these head to heads and in many ways, this is representative of how these brands compare overall.

Pros and Cons

Let’s take a look at some of the pros and cons of each of these respectable brands. Longines is a brand that carries some serious name recognition and they have a history that rivals any prestigious watch brand in the industry. Their recent resurgence in the eyes of enthusiasts is proof that this brand is paying attention to its customers and willing to take a chance to improve its standing within the community.

On the flip side of this, before their recent push, Longines seemed to be a little lost. They struggled with their position within the SWATCH group and released some pretty questionable watches that appeared to try and capitalize on their name recognition with the average consumer. Thankfully, those days are mostly behind us, and Longines is primed to rise in the ranks of the SWATCH group hierarchy.

Rado is a company that most people outside of the watch community would fail to recognize. Depending on how you look at it, that could be seen as a pro or a con. Rado does have a pretty strong following among enthusiasts and is known for stepping outside of the box and taking a chance, with both its designs and materials.

Unfortunately, the watches that seem to gain traction for Rado are not the best representation of their brand ethos. Captain Cook, which is their most popular model, can be seen as just another vintage recreation dive watch in an already flooded market. The biggest con that I can think of for Rado is that despite their best efforts to stand out from the crowd, they still appear to be somewhat invisible unless you know exactly what you’re looking for.

That being said, I am a big fan of how they have incorporated some of their unique materials into the Captain Cook line. If there is a way for Rado to come out from the shadows of more recognized brands from the SWATCH group, like Omega and Longines, this is exactly how they will do it. With two brands as storied and unique as Longines and Rado, I am sure that there are many questions we have not been able to answer in this article.

Please take a look at our FAQ section for even more information. If I had to put my money down on one of these brands today, I would be walking away with a Longines. Not that I feel that they are better in any inherent way, just that their design aesthetic speaks to me a little more clearly.

Both of these brands offer a great entryway into the world of luxury watches, and I would be proud to wear either of these brands on my wrist. If this comparison proves anything, it is the value that exists within the SWATCH group. Omega receives a lot of attention from watch enthusiasts, and deservedly so, but mid-tier brands like Longines and Rado present tremendous value to watch enthusiasts and average consumers alike.

Longines Vs. Rolex Watches (Is The King Overpriced?)

Posted on November 30, 2022August 24, 2023 by James Ede

If you’re new to the luxury watch scene, it’s easy to quickly say “Longines or Rolex” is a brain-dead comparison. See it this way. Rolex is the number one watchmaker in the world, and any timepiece from the brand is synonymous with wealth, craftsmanship, and engineering wonder.

Longines is also a prestigious watchmaker with a long and successful history. It’s been one of the top 5 swiss watchmakers for centuries and produces precision watches that appeal to a mass audience. But how do they compare with the King, Rolex?

Folks come in asking about these two brands, so we’ve shared this guide to explain all you need to know. Whether you’re trying to choose between buying a vintage Longines or considering if a Rolex is worth saving up for, you’ll find answers. This article explains their history, craftsmanship, watch quality, popularity, and price to help you make an informed decision.

Similarities and Differences Between Longines And Rolex

It’s always a long read to cherish the culture of a watchmaker, so here’s a summary of their similarities and differences before we dive in.

Similarities

Both are Swiss watchmakers
They are both older than a century
Both make precise mechanical watches
Both started with a different name
Both created their masterpieces with outside help
Both offer COSC-certified watches

Differences

Longines is an entry-level luxury watch brand, while Rolex is both a luxury and ultra-luxury brand.
Rolex has a 5-year warranty, whereas Longines offers a 2-year limited warranty.
It’s cheaper and more convenient to buy replacement straps for a Longines watch than a Rolex

Now let’s dive deeper into the history of these prestigious watchmakers to unearth the values and traditions that kept them in business.

Longines’ Long and Rich History

Longines was established in 1832 by Auguste Agassiz in the mountains of St Imier, Switzerland.
Because of Auguste’s partnerships with two lawyers, Henri Raguel and Florian Morel, the company was initially called Raiguel Jeune & Cie. After the duo retired fourteen years later, Auguste assumed sole ownership.

Auguste then set the wheel of success and prestige in motion when he brought in his nephew, Ernest Francillon, as a mentor years later. His mentee made a bold first impression of producing only crown-wound pocketwatches in an era of key-wound pocket watches (time flies!). So Auguste ultimately passed on the company to Ernest when he retired from weary health.

Under Ernest Francillon, the swiss watch manufacturer focused on mass production in the 1860s. He built a solid reputation for Longines, but they soon became the target of counterfeiters, who stole business and nearly tarnished that image (crucial for a luxury watch company). So he patented the company name in 1880 and registered the oldest valid trademark, Longines’ iconic winged hourglass logo, in 1889.

They survived and flourished well into the 1980s with constant innovative designs while still affordable. Longines joined the 35 billion dollars valued Swatch Group – which includes big wigs like Omega SA, ETA, and Tissot – in the 1980s. The Saint-Imier-based watchmaker now uses movements from ETA (a prestigious conglomerate of swiss movement manufacturers). It’s not the best look for a luxury brand to outsource movement making, but it is perfect for Longines’ dedication to mass production.

Mass-Production Marketing

Longines’ quick transition to mass production started under Ernest Francillon when he built the factory in 1867. But we must credit the genius of his Technical Director, Jacques Davido, who ran the factory and created its first in-house movement in the same year – the 20A. Since then, they’ve sealed their place in history books as one of the largest watch brands with retailers and distributors worldwide.

Fun fact: Longines is named after the field its factory has sat on since 1867. It was called Es Longines, meaning the “Long Meadow.”

Rolex’s Century-Old Quest for First

Rolex entered the watchmaking industry relatively late but came in with a bang in 1905. The brand was first known as Wilsdorf and Davis but changed to Rolex SA in 1920 (and moved to Geneva, Switzerland).

A 24-year-old, Hans Wilsdorf, and his brother-in-law, Alfred Davis, established the company in London. It all started as a hustle. They imported Hermann Aegler Swiss movements, fit them in Dennison watch cases (all iconic watchmakers in their right), and sold them to Jewelers (without branding).

Rolex released many firsts, but the creation of the renowned oyster case – still used in most Rolex watches – put them on the trajectory of world domination in 1926. Hans Wilsdorf’s innovation was sparked by an issue of water and dust damaging watch movements. So he hired a case maker to build the world’s first waterproof and dustproof watch. He bought the patent from the innovators and marketed aggressively and exclusively – a tradition Rolex has held on to.

Exclusivity Marketing

Rolex’s founder, Hans Wilsdorf, believes, “Only marketing is needed to make a company successful.” Some of his many striking campaigns include displaying Rolex oyster watches in aquariums at their point-of-sale stores. But Hans’s genius 1927 marketing put Rolex on the map, as we hinted earlier. He gave an oyster-cased necklace watch to Mercedes Glietze as she prepared to become the first British woman to swim the English Channel.

The neck watch remained accurate and completely dry after the 10-hour swim in murky waters. In typical Rolex fashion, Hans Wilsdorf brilliantly advertised the historic feat on Daily Mail’s front page for a month straight. Since its inception, the brand has used this strategy of gifting pioneers appropriate Rolex watches to test in the field.

The first people to summit Mount Everest, Sir Edmund Hillary and Tenzing Norgay, for example, wore Rolex watches and were honored with the release of the Explorer models. Today, Rolex combines aggressive marketing, sponsorships, and limited supply to seal its place as one of the most valuable watchmakers in history.

If you didn’t know, Tudor is a Rolex subsidiary targeting enthusiasts who want a “cheap” Rolex – they use similar cases and bracelets but use off-the-shelf movements. Rolex has continued the tradition by sponsoring prestigious events, signing artists and sports icons, and testing timepieces in historic expeditions.

Fun fact: Rolex is a private firm operated through the Hans Wilsdorf Foundation (no public shares).

Prestige And Popularity

Longines and Rolex control half of the Swiss watch market shares along with Omega and Cartier. So we know they both sell like crazy, even though Longines has to achieve this with more units sold. In recent research, they dropped to fifth but remained a force to reckon with. Rolex, however, is in a different league and more in competition with brands like Richard Mille and Audemars Piguet for prestige for world domination.

I won’t be surprised if anyone knew about Rolex watches since they were teenagers, but it will amaze me if they know Longines. Rolex outshines Longines mainly because they not only market to high society circles but also target mainstream media. As a result, Rolex is present in the entertainment, sports, arts, exploration, technology, and even the wildlife scene, with sponsorships, endorsements, and loyal fans doubling as influencers.

Longines And High-Life Sponsorships

The St-Imier-based watchmaker, started supplying prestigious New York sporting officials as far back as the 1800s. With such early momentum, you’d already expect Longines to be a behemoth in mainstream sports. But instead, they only dominate elegant sporting events like horse racing, archery, and equestrianism.

Longines is the official timekeeper of the FEI Show Jumping World Cup, Archery World Cup, French Open, and Commonwealth Games. They even sponsored Formula One during the 1980s and continue to support other international skiing and horse racing events.

Rolex And Planet Domination

Rolex’s official sponsorships go deeper than sports into sea and space exploration, wildlife and arctic research, motorsports to yachting, and equestrian sports. They are also timekeepers for multicultural organizations and political leaders.

The Swiss luxury brand boasts o durability by regularly giving explorers, researchers, and astronauts Rolex watches on their expeditions. As a result, Rolex watches have survived space, the deepest ocean dives, arctic regions, and the highest mountains.

Rolex doesn’t fail to leave a mark in sports. Almost every sporting legend has at one time been a Rolex ambassador. In addition, they’re official sponsors of all four grand slam (U.S, Wimbledon, French, and Australian Open) tournaments and the Paris, Monte-Carlo, and Shanghai Masters. It’d take a long-form blog post to capture the depth of Rolex’s reach in sports, arts, and exploration.

See the list of superstars and celebs who’ve worn either watch brand to compare:

Most Iconic Rolex Wearers

Paul Newman – his Rolex Daytona (Ref. 6239) is the most expensive watch Rolex sold at an auction
Roger Federer
British Royal Family
Too many notable figures to mention

Most Iconic Longines Wearers

Charles Lindbergh
Albert Einstein
Jennifer Lawrence
Humprey Bogart
British Royal Family
Andre Agassi

Hopefully, you’ll notice a trend of how Rolex attracts only the best of the best. As a result, it’s not fair fighting ground regarding who’s more famous between both brands. So, let’s see who fairs better in craftsmanship.

Craftsmanship

Avid horologists know it’s not just telling time that makes a luxury brand but its prestige, complications, and attention to detail, among others. Look at it this way, the Swiss industry is known for world-class watchmaking, and Rolex and Longines use the best crop. While Longines and Rolex employ world-class artists, the quality of their timepieces varies as much as we want to think Rolex is overpriced. Here’s an overview of how they craft watch parts.

Cases

The most common case material both swiss watchmaking behemoths use is stainless steel. The Longines steel is known to be durable and reasonably scratch-resistant, simply as durable as a Rolex. But Rolex uses a patent steel material, Oystersteel, which is exclusive to the brand and has been field-tested in the harshest conditions, as you’ve learned earlier.

Movements

The two brands produce mechanical movements in-house, but Rolex makes it a tradition. The Swiss watchmaker stopped all production of quartz movement in 2001 after 30 years of experiments. The dedication to in-house production and obtaining COSC accuracy certifications could take a year to produce one Rolex timepiece.

Nevertheless, the traditional craftsmanship of the Geneva-based watchmaker is what many watch lovers, enthusiasts, and collectors value over any Longines. That’s not to say Longines movements are inferior. However, they also produce Quartz movements that are cheaper and unartistic to most connoisseurs.

But the dealbreaker is that Longines’ mechanical movements also come from their sister company ETA SA, not in-house. Nevertheless, they are still reputable watchmakers, with an output of only 20 percent quartz watches and 80% mechanical movements. But the attention to detail and finishing of Rolex is unmatched.

Bracelets

We see a similar trend of functionality and exclusivity in making Longines and Rolex bracelets. The former makes durable watches that are readily available for replacement. But Rolex bracelets combine durability, exclusivity, and function.

These qualities justify the price gap between both brands that you’ll see soon in this article. For one, Longines sells replacement stainless steel, leather, rubber, and NATO straps that you can swap for under $300. In addition, you can have a collection of watch bands to dress different occasions.

Meanwhile, only Rolex Cellini models use a leather strap, and you must contact their service center for a replacement bracelet (of any Rolex watch). Also, Rolex’s Oysterflex rubber bracelet is only available in 18-carat gold editions of the Yachtmaster, Daytona, and Sky-Dweller. Finally, Rolex’s celebrated stainless steel bracelets, the Oyster and Jubillee, are highly scratch-resistant and comfortable with on-the-fly micro-adjustments.

Here’s the thing. A typical Rolex strap replacement costs anywhere from $1,000 to about $5,000 and could take weeks. You must have the corresponding watch model as proof, plus Rolex keeps the old band. It’s this exclusive in-house servicing that makes Rolex more valuable. But Longines gives the owners to buy straps online or at an authorized local watch repair shop.

Ultimately, Rolex bracelets are one of the best in – if not the best – industry. Longines can only be proud that its straps are durable and comfortable, not compete with Rolex.

Price Is A Big Rolex Win

Rolex is unsurprisingly out of Longines’ league for watch price points. The cheapest new or used Rolex costs more than 10x the price of a Longines. To put it in perspective, a Rolex Datejust (the brand’s most affordable collection) costs around $5,000 to $6,000, and a Longines Conquest V.H.P. (their most inexpensive model) for under $1000.

It looks unfair to compare a Longines’ quartz watch to a Rolex. So we’ll size up Longines flagship line, the HydroConquest, which costs anywhere from $1200 to around $2,500. That’s still less than two times the price of a Rolex Datejust.

Although some critics appeal that Rolex watches are overpriced, they’re clearly in different luxury brand categories. Longines (entry-level luxury) has focused on mass production for nearly 200 years, but Rolex becomes more exclusive by the year (ultra-luxury brand).

Comparing Longines HydroConquest To The Rolex Submariner

Coming off a price revelation, it’s only practical you see what makes the difference with a side-to-side comparison of both watchmakers’ watches. For this, we use pit Longines HydroConquest against Rolex’s flagship diver’s watch (this is a hot debate among watch connoisseurs).

HydroConquest ref. L3.883.4.96.9 Vs. Submariner

This won’t be an apples-to-apples comparison. It will take an entire post to cover. But you’ll understand why Longines might appeal to you and not just drool over Rolex’s glaring value. That’s why the price difference is the first thing that jumps at you between the two watchmaker’s diver’s watch collections.

The HydroConquest ref. L3.883.4.96.9 (the most expensive model) costs around $3,000, and a Submariner No Date ref. 114060 (one of the cheapest models) costs anywhere from $11,000 to about $15,000. What makes Rolex more expensive? Do they have superior features to Longines’? Or are they overpriced, as rumored?

Diving

The HydroConquest can reach depths of 300 meters, while the Rolex Submariner is field tested for 300 meters. Of course, most wearers won’t take a swim to talk less of a dive with either, but it’s refreshing to know they’re equal in dive capacities.

Steel Casing and Bracelet

Both watches have corrosion-resistant ceramic bezels for underwater use and stainless steel case and bracelets. But the Submariner dorns Rolex’s famous and more functional oyster bracelet. Also, unlike the HydroConquest or any Longines steel strap, you can adjust the Submariner’s bracelet to 5mm without using tools to remove links.

In-House Movements

The Longines HydroConquest uses a self-winding automatic caliber that beats at 25,200 vibrations per hour. It’s built in-house and has a 40-hour battery reserve. On the other hand, Rolex’s Submariner No Date also uses a self-winding, in-house movement, the 3235 caliber. However, it’s two steps ahead of the HydrConquest, with its magnetic field resistance and 42-hour battery reserve feature.

Whether these features are worth the $12,000 value difference and hassle is up to you. If you are searching for a functional diver’s watch, the HydroConquest is well-qualified. But a connoisseur, wealthy fanboy, or diver would prefer a Submariner to stack his collection, enjoy the symbol status, or the battery edge.

Does Longines Retain Value?

Like any luxury watch brand, you may wonder if buying a Longines watch would prove a good investment. Of course, many folks buy a Rolex to hedge against inflation, but you may see a different value in a Longines.

Rolex is hailed as the King of Resale Value for a good reason. It’s basic economics. Demand for Rolex watches outstrips supply straight from the factory, so authorized dealerships are always out of stock or carry older models. So instead, determined investors or buyers shop from trusted online dealers, preferably with a verifiable store, but pay more than the official retail price.

Exquisite Timepieces, for instance, sells authentic, pre-owned, and unworn Rolex watches online and in-store in Florida. The only way you’re getting a Rolex effortlessly is if you’re an ambassador or notable figure who received one as a gift. Conversely, Longines has an official online store, and many trusted stores and distributors worldwide.

Read that again. Yes, distributors too. So you see how Rolex is the king of resale? Ultimately, the resale value – for any watch – depends on the previous owner’s status, model, and condition. Typically, a Rolex could see a 16% to over 100% increase in two years, but only a mint-condition Longines will scratch this value.

Pros of Longines

Affordable
Prestigious Swiss watchmaker
Micro-adjustable leather straps
Can be bought without a “wait list” in stores
Oldest active trademark logo
COSC-certified

Cons of Longines

No micro-adjustment in stainless steel bracelets
ETA-made caliber

Pros Of Rolex

Most valuable swiss watch manufacturing brand
One of the best bracelets in the watch industry
King of resale value
Exclusivity
All watch parts are made in in-house
COSC certified chronographs

Cons of Rolex

Time-consuming after-sale service due to exclusivity
Overwhelming replicas and fakes

Frequently Asked Questions

Is Longines Considered A Luxury Watch?

Yes, Longines is a luxury brand established in the 1800s. Although they use quartz movements, they also build mechanical movements in-house at their St-Imier factory. However, Longines is an entry-level watch brand offering watches that cost around $1,500 to about $7.000.

Is Longines an Entry Level Watch?

Yes, Longines carries many entry-level watches that cost anywhere from $1,000 to $2,000. Their best-selling models, Flagship Heritage and Conquest, sell for around as low as $1,500 and $800, respectively. However, some of their more pricy models with precious metals and complications, like the 47.50MM Longines Weems Second Setting Watch, sell for over $20,000.

Longines Vs. Rolex: Final Thoughts

In the end, Rolex is a better luxury watchmaker than Longines. As the largest swiss brand, it produces all its parts exclusively in-house, sponsors all walks of life, signals success, and is the king of resale value.

If you don’t fancy the attention and time-consuming after-sale service, Longines will appeal to you. And prefer a prestigious yet affordable vintage or modern timepiece. But if I had to pick between a Rolex and Longines (with no budget), I’d grab a Rolex model without a second thought.

What do you think? Was the Longines vs. Rolex comparison a fair battle? If you found this comparison interesting, share it with other watch lovers and collector friends in your circle. Check out the Exquisite Timepiece store for authentic, new, and pre-owned Rolex and Longines masterpieces.

Longines vs Omega: Brand Comparison

Posted on January 22, 2021February 27, 2023 by Ethan Richardson

In today’s world, and as ever before, a luxury watch is essential to a watch connoisseur. It is expected to last a lifetime and work impeccably in contrast to any other competitor. People want to spend their money on something that can stand the test of time and deliver the best and most reliable watch that they can ever hope for. One does not go into the market to buy multiple luxury watches. Every luxury watch has its qualities, but the truth is that just one perfect watch can last you forever. You need to find the timepiece that will meet your expectations regarding the basic functions, design, and quality. Today, we will be comparing the two renowned luxury watch brands, Omega vs Longines.

In terms of collections and technology, both brands have won hearts all over the world. They have achieved what any classic luxury watch brand is expected to. The brands have reliable watches, attractive designs, and top modern facilities embedded in their products. Both brands care deeply about customer satisfaction and how they can best appeal to today’s generation and their lifestyles.

Of course, choosing a watch is ultimately based on personal tastes and preferences. However, we will clear the air between Omega and Longines and determine which brand is better for buying luxury watches. We will dive deep into the designs, manufacturing, models, price points, and more. So buckle in and take notes for your next luxury watch purchase.

Beginning with the Basics

Both Longines and Omega are Swiss brands creating luxury watches for people all over the world. Both are recognized as trustworthy and classy brands that can be relied on in terms of watch build and design. Omega is recognized in the seventh position as the world’s most famous Swiss luxury watch brand. In comparison, Longines holds a place at the 24th position on the same scale. Omega is also the world’s second-most recognized Swiss watch brand, and Longines is fifth. While these rankings say a lot about Omega’s popularity in comparison to Longines, the latter is also a very well renowned and loved brand for luxury watches. These statistics fall mainly into the mechanics, working, and the recognition for each brand.

So what does this mean for you? Well, if you wear an Omega watch, it is more likely that it will get noticed wherever you go. On the other hand, a Longines might not attract attention in comparison to Omega. This is mostly due to the branding and marketing strategies used by Omega to popularize their image and products. They have various advertising campaigns that run internationally for extended periods, and hence, get noticed by a larger public audience.

However, Longines makes excellent watches as well. For a smaller price tag and a bit less recognition, you can still get a great watch from Longines. With all of that popularity of Omega, though, there are a few added features that add to the price tag, ultimately making it tick the box of popularity and reliability at the same time.

Omega vs Longines: Price Ranges

This is the category where Longines wins the hearts of the public, with a smaller price tag than Omega. While there is nothing wrong with making a big investment in a luxurious and gorgeous watch, people do tend to purchase Longines timepieces just for the price tag at times. As Longines watches are still high-quality, this adds up with the benefits of a smaller price tag when pitted against a slightly more expensive brand like Omega.

But in all the truth, Omega is the brand to go for. It falls right in the middle of Rolex, an expensive luxury watch brand, and Longines, the more affordable competition. Omega provides a healthy balance between the two. With its heftier price tag, you do not merely reap the benefits of the brand’s popularity, but also the aesthetics, great wear, impeccable designs, and timeless quality.

The More Affordable Pieces

The most affordable Longines watch is the Conquest Quartz, 43 mm, 33 mm, or 29.5 mm, priced at $800. However, Longines is known to create watches with a manufacturer’s suggested retail price of up to $16,500, like the Longines Weems Second-Setting. This product falls perfectly in the luxury category. By all means, Longines is a great brand to buy luxury watches from. Speaking in terms of luxury alone, we cannot say for certain that Longines falls into the realm of luxury watches like Omega or Rolex. It does have a few products with a price point of luxury watches, but in terms of getting a watch from a true luxury watch brand, Omega is the place to go.

For Omega, their entry prices are about $2,750 for the Aqua Terra Quartz 30mm for ladies and 38.5mm for men. It is clear that Longines is much more affordable, but let’s take a look at what makes Omega a better yet pricier luxury watch brand.

The Longines mechanical watches are great with a chronograph, as they do more than tell you the time. However, Omega comes with COSC certified chronometer movements, such as the Speedmaster Moonphase. This gives Omega the highest designation a mechanical watch can have the ability to hold, and it is also the most accurate and reliable watch than any other mechanical watch you can find on the market. Looking at these perspectives, you can put two and two together and conclude how Omega’s price points are justifiable for their immaculate watches.

Omega vs Longines: Resale Values

Resale value cannot be determined simply by looking at a watch on hand. It depends on the model, the year, the buying price, the watch’s condition, original documents, and warranties. Many different aspects play a significant role in determining a watch’s resale value. All that aside, Omega has better resale value for its watches anywhere in the world. It might be because of its popularity, which is excellent as their popularity reigns due to the quality and reliability of Omega watches.

Omega vs Longines: Features

While, for the most part, both brands offer comparable features in their watches, there are a few aspects where it is accurate to say that Omega does make better luxury watches. They provide better water resistance on their dive watches and the impeccable accuracy of their COSC certified Chronometers. They are also the only brand that offers timepieces that have COSC certified Chronometer designation. Omega is also a holder of the METAS certified Master Chronometer designation.

Their renowned CoAxial escapement is loved as it requires minimal service in return for an extended warranty period. The Si14 silicon balance spring is a prime component of Omega watches as it is highly resistant to magnetic waves compared to the standard balance springs found in other watches. The value in their sale prices is no doubt equal to the quality. Therefore, it is understandable that the general public leans more towards Omega for a reliable, lifetime luxury watch.

Why Would Someone Still Choose Longines Over Omega?

We have established that Omega is the better brand to buy luxury watches. However, one might still be attracted to Longines watches because of the appearance of the watch. They may like the design that Longines offers more than Omega’s design. Another factor could be the slightly lower price ranges Longines offers. They have no doubt very affordable watches for excellent quality.

Why Choose Omega as Your Luxury Watch Brand?

If you are looking for a respected and renowned brand with functional and valuable watches, Omega is the brand to choose. If you are willing to pay a bit more for added value and the extended warranty period, Omega is the brand for you. The classic and beautiful designs of Omega are one of the key features that attract most watch enthusiasts to Omega. With the right information and research as given through this article, you will never skip over an Omega watch for another brand.