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In the modern day, professionals are looking to purchase the best watch that their money can get. Less often, Ulysse Nardin and Rolex are compared and considered for the best option. Rolex and Ulysse Nardin have been sprinkled with Hollywood stardust. Ulysse Nardin is less popular than Rolex, Omega, and Audemars Piguet, but it is a work of art with exceptional qualities. In this comparison guide, we will compare Rolex vs Ulysse Nardin.

Both Ulysse Nardin and Rolex brands have achieved great things in innovation, technology, and the art of watchmaking. It is not common to compare these two brands since Rolex is usually compared to its rival Omega and other popular brands, like Patek Phillipe.

Both brands are Swiss models, but before we continue comparing them, let’s look at a brief introduction of these two brands.

To some extent, Ulysse Nardin flies under the radar in the world of watchmaking and is a lesser brand than Rolex. It is still among the best brands and is loved by celebrities and corporate figures. It is a company named after Ulysse Nardin, who formed this company at the tender age of 23 years. His father was also a watchmaker. Ulysse Nardin and his partner initially focused on making marine chronometers and supplying them to shipping companies and navies.

Ulysse Nardin no longer produces tool watches for organizations and navies. They produce one of the best luxury watches in the market today. Even though they are not as popular as some other brands, they are still well-respected.

On the other hand, Rolex is the best Swiss watchmaker and among the world’s top brands. It is a subsidiary of Montres Tudor SA. Rolex makes some of the most exceptional and fantastic watches in the world popular among celebrities and geeks.

Rolex makes luxury tool watches that fall under many different categories. Generally, you can divide them into classic models and sports watches. Rolex manufactures sturdy and durable watches that have perfect accuracy no matter what model you choose. Most of these models are very popular. Rolex watches are the most reliable watches on the planet.

 This comparison guide will be centered around the following criteria:

  •   Craftsmanship and quality
  •   Accuracy
  •   Brand popularity
  •   Affordability
  •   Water resistance
  •   Second-hand value
  •   Magnetic resistance
  •   Horology
  •   Warranty


Rolex vs Ulysse Nardin: Craftsmanship and Quality

You might wonder which among the two is more durable, Rolex or Ulysse Nardin. Ulysse Nardin makes good watches, but how can it stand up against Rolex? Rolex has patented Paraflex shock absorbers present in most of their models. Rolex has scratch-resistant Cerachrom bezel insertions, which are also resistant to discoloration caused by UV light exposure.

Ulysse Nardin has excellent movements, and a lot of work has been put into the aesthetics and craftsmanship of their movements. The appearance of Ulysse Nardin is majorly pleasing to the eye. Ulysse Nardin uses precious metals in the internal mechanics for efficiency. It is also the most sophisticated watch compared to Rolex.



The chronometer designation is a third-party accuracy designation issued by the COSC. This ensures that your mechanical movement ranges within -4/+6 seconds per day precision. Ulysse Nardin made marine chronometers used to navigate the sea with high accuracy since the captains used charts. The chronometers had to be timed to precision. Most Ulysse Nardin men’s watches are COSC certified. And if accuracy is a concern for you, it is better to ensure that the watch you buy is COSC certified.

Rolex has taken its accuracy testing a notch higher. After receiving a certification from COSC, they take their watches through the second series of tests for higher accuracy regulation of -2/+2 seconds per day.


Water Resistance

Both watches are equipped with water resistance for diving enthusiasts. The Ulysse Nardin Marine Diver has a 300 m/1,000 ft resistance, which is great for sports like scuba diving, swimming, board diving, and snorkeling.

However, for deep-sea diving, the crown is unbeatable. With a Rolex, you can touch the deepest point known to man in the sea, and your watch will still be intact.

So, between Rolex and Ulysse Nardin, the best water-resistant watch brand is Rolex. The Ulysse Nardin Deep Dive 46mm has a water resistance of 1,000 m/3,300 ft. However, Rolex Deepsea has a 3,900 m/12,800 ft water resistance. This is almost four times the water resistance of the Ulysse Nardin Deep Dive watch.


Magnetic Resistance

Every electronic device emits electromagnetic frequencies that normally tamper with mechanical watches. This is a significant problem for watchmakers who try very hard to keep them as accurate as possible.

Rolex makes anti-magnetic watches. The Milgauss has a magnetic resistance of 1,000 gausses. Ulysse Nardin has also come up with different approaches to solving this issue. The Sport manufacture timepiece has inbuilt Silicium with an anti-magnetic technology.



Both brands are very skilled in watchmaking. Rolex falls short when it comes to highly complicated watches as compared to Ulysse Nardin. This brand has many highly complicated watches like Perpetual Calendar, tourbillion, and a complicated mechanical alarm.



The Rolex brand has an impressive five-year warranty from the date of purchase. The warrant excludes thefts, damage due to carelessness, or wear and tear of the straps. Most watch manufacturers have a two-year warranty. Ulysse Nardin falls under this category. Their warrant period lasts two years if purchased new from an authorized Ulysse Nardin shop. This warranty does not cover wear and tear or damage to the watch due to accidents, knocks, or carelessness.


Rolex vs Ulysse Nardin: Brand Popularity

According to Interbrand, Rolex’s brand value is approximately 7387 million Swiss Francs and is the third most popular brand in the world. According to the Swiss watch brand report, Rolex leads in the most popular watch brand, but Ulysse Nardin does not show up in the top 20 even though it is a master-watchmaker. The falling short in the brand’s popularity must be due to its advertising and marketing strategies.

Despite Ulysse Nadin being older than Rolex, Rolex has the upper hand in brand popularity. This is not a disadvantage, though. You might like the little recognition of the Ulysse Nardin watch from the average customer. This makes your watch unique and makes you stand out from the rest of your peers.


Rolex vs Ulysse Nardin: Affordability

As far as affordability is concerned, the cheapest Rolex (Oyster Perpetual 39mm) costs $5,700. It also comes with a stainless steel strap. The Lady Classico is the most affordable Ulysse Nardin and goes for $6,800, and for men, the Marine Chronometer Torpilleur sells at $6,900. Ulysse Nardin manufactures some of its watches with precious metals and diamonds and has incredibly sophisticated mechanics. This means that their prices can reach up to 50K.

Each brand has some expensive watches on the higher end, like the Ulysse Nardin Tourbillion that is diamond-encrusted and costs $1,000,000. Rolex, on the other hand, has the Diamond Bezel Platinum Rolexes with a six-figure price tag.


Rolex vs Ulysse Nardin: Second-Hand Value

A Rolex has the highest resale value of any brand in the world. Rolex is in high demand since it is a popular brand. Rolex also produces many watches each year, releasing an estimate of 2,000 watches per day.

The things considered for the valuation of a second-hand watch include:

  •   Demand for a particular model
  •   The condition of the watch
  •   The straps’ wear and tear
  •   If it includes the warranty cards and original papers
  •   The kind of model, i.e., rare production model, limited edition
  •   If the warrant still covers the watch or has expired.
  •   If the watch was serviced and who serviced it


Ulysse Nardin vs Rolex: Conclusion

In conclusion, we come to the final verdict. Both brands manufacture exceptionally decent mechanical watches, but which is the best? I leave that to you. As for me, I would go for Ulysse Nadin. It’s older than Rolex and has complex mechanical makeup. It is also not a famous watch. You expect to find almost every elite wearing a Rolex. I prefer a high-quality watch brand that makes me stand out. Ulysse Nardin is an exceptional brand that makes fantastic products, and it is a unique purchase.

grand seiko vs rolex

Grand Seiko and Rolex are both big names in the global watchmaking industry. The two brands compete in the luxurious watchmaking segment. However, this is not enough to make a comprehensive comparison between the two brands. Grand Seiko and Rolex both offer different value propositions to their buyers. Rolex rules when it comes to brand awareness, while Grand Seiko takes the crown in craftsmanship, so the Grand Seiko vs Rolex debate becomes difficult to crown a winner.

Having a Rolex watch goes beyond just wearing a luxurious watch. The brand represents a celebration of professional achievement and a declaration of one’s social status. Owning a Rolex watch goes just beyond having an elegant timepiece, but it is more related to what the brand describes as “living an experience.” The brand has several partnerships, which support challenging scientific innovations and endeavors. These scientific innovations have been significant milestones in watchmaking history. The brand describes their collections as “Every Rolex tells a story.

When looking at Grand Seiko, you see a different approach. This Japanese watchmaking brand focuses more on confidence attributed to offering the best craftsmanship in the watchmaking industry. Grand Seiko hasn’t hired any brand ambassadors or influencers. Instead, the brand has been primarily focusing on coming up with the best watch for its buyers. The Grand Seiko uses a specification sheet as its number strategy when marketing its collections. With a foundation dating back to the 1960s, the brand has worked hard at coming up with great innovations and creations in watchmaking craftsmanship.


Grand Seiko vs Rolex: History

What is the history behind Grand Seiko and Rolex?


Grand Seiko

Grand Seiko Brand

Grand Seiko made its debut in 1960. The Japanese brand had a determination to excel in all segments of the watchmaking craftsmanship. Seiko, the parent company, had already gained much popularity at the end of the quartz crisis. With the ability to specialize in quartz movements, Seiko was able to achieve affordability to most of their models. When coming up with watch models for the Grand Seiko collection, Seiko focused on easy to wear models, durability, and values of precision. The Grand Seiko Caliber 3180 movement used in the first Grand Seiko model was the first to meet the standards of excellence and be compliant with the Bureaux Officiels de Contrôle de la Marche des Montres. Since 1960 the brand has shown ever-improving mechanical skills in watchmaking, winning awards in Geneva and the Grand Seiko calibers, becoming some of the world’s best watch movements.



Rolex Logo

At the young age of 24, Hans Wilsdorf had a vision for the Rolex Company, founded in 1905. Hans Wilsdorf wanted to prove to the global watchmaking industry and watch connoisseurs that his watches were elegant in style and promised reliability. Wilsdorf equipped his models with innovative movements, which were manufactured by a Switzerland Bienne-based watchmaking company. In 1910, Rolex got the Swiss Certificate of Chronometric Precision. Nine years later, the company was based in Geneva, and its dials were encrypted with the brand’s iconic crown logo. Rolex created its first waterproof watch in 1926. Shortly after, it created the first timepiece to have an automatic date on the dial. Rolex has continued to set the standards of excellence high for other Swiss luxurious watchmaking brands.


Grand Seiko vs Rolex: Style & Design

It’s crucial to have a detailed analysis when looking at the two brands’ styles and designs. Grand Seiko has a classic looking luxurious timepiece, but when you look at Rolex, the brand screams of luxury and elegance in every essence. However, a closer look at the Grand Seiko Hi-Beat and the Rolex Datejust, you will notice varied aesthetic and technical differences, making the Grand Seiko Hi-Beat superior in craftsmanship. Both of these brands produce very high-end and exquisite watches.

Grand Seiko 9S86 Hi Beat Movement
Grand Seiko 9S86 Hi Beat Movement

Grand Seiko has been exploring new designs and styles. Recent models come in new styles and are introduced with fantastic new dials. The brand has been fully utilizing the Shizukuishi Watch Studio, which has a savoire-faire in watchmaking craftsmanship, far superior to Rolex’s. The Grand Seiko production stage can be described to be at the stage of a boutique level. The brand enjoys tens of thousands in production.

The models produced by Grand Seiko offer the highest refinement when it comes to mechanical performance and case finish. The Grand Seiko Spring Drive technology and Zaratsu polishing are just some of the top tier design and styling hallmarks, making the Japanese brand stand out as a luxurious watchmaker. This has shown the brand’s long-term commitment to offering watches that target the finest watch connoisseurs.  Grand Seiko models’ build quality exceeds many luxurious watchmaking Swiss brands and is at par with some of the top Swiss high-end luxury watches.

Grand Seiko Spring Drive Movement
Grand Seiko Spring Drive Movement

Over the years, Rolex has upgraded and updated its models. They communicate even minor product changes to continue being the best at making luxurious watches. Omega seems to be the other brand that has followed this strategy of revolutionized communication. Rolex is a large scale high-end manufacturer with in-house calibers that are not only aesthetically less refined but technically competent as well.

Grand Seiko vs Rolex: Pricing

With as little as $5,300, one can buy a Grand Seiko watch mode like the Grand Seiko ref: SBGR055, which has automatic movement. Grand Seiko also has mid-ranged luxurious models like the Grand Seiko Snowflake, which costs around $5,000. The top-end models from Grand Seiko have higher price tags, like the Grand Seiko Spring Drive watch ref: SBGC221 priced around $9,300 and a more costly Grand Seiko Hi-Beat 36,000 Professional 600m Diver’s watch ref: SBGH255 priced at around $12,000.

Grand Seiko Snowflake SBGA211
Grand Seiko Snowflake SBGA211

Compared to the Japanese brand, Rolex has more expensive watches. Most of the models from Rolex cost double or triple the price of top-end Grand Seiko models. In the 1960s, Rolex became a status symbol, and it was when the Grand Seiko sub-line was being born. Lower end models from Rolex like the Air-King and Explorer (ref: 214270), have a much higher price tag when compared to the Grand Seiko’s Sport watch collection, which has durable cases and rugged aesthetics. The most expensive Rolex watch retails at close to $30,000. 

Rolex Explorer 214270
Rolex Explorer 214270

Indeed, the two brands are priced differently depending on their buyers’ various value propositions. The Rolex vintage models have a higher demand compared to the Grand Seiko vintage models. This has caused the Rolex vintage models to have very high prices, both new and pre-owned, unlike their Japanese counterparts. This immense popularity and demand for vintage Rolex models have increased the Rolex brand’s desirability in the global market. Grand Seiko is a young brand. It’s hard to predict which of their first collections will be highly sought after in the future. This will be greatly determined by how much the Grand Seiko brand is willing to invest in this watch collection sector.


Grand Seiko vs Rolex: Conclusion

Grand Seiko has worked hard to attain its current status as a top global luxurious watchmaking brand. This can be attributed to the fact that Seiko (the parent company) had created an extensive portfolio of affordable watches since it was founded in 1881. Seiko models have varied price range, spanning from simple models priced at just a few hundred dollars to prestigious designs found in the Grand Seiko collections, which cost thousands of dollars. Therefore, it’s evident that Grand Seiko, a luxurious brand of Seiko, would be compared to a bigger luxurious global brand, the Rolex.

Grand Seiko and its Swiss counterpart, Rolex, have both specified in refining their art of manufacturing their in-house mechanical movements. These two brands have very popular models, which offer very impressive features to buyers: Grand Seiko Hi-Beat 36,000 Professional 600m Diver’s watch, Grand Seiko Snowflake, Grand Seiko Black Ceramic Spring Drive Chronograph GMT, Rolex Daytona, Rolex Submariner, and Rolex Datejust. You can buy all these watches at Exquisite Timepieces. You can buy both new and pre-owned models of Grand Seiko and Rolex watches at Exquisite Timepieces.

Rolex Daytonas

Depending on a buyer’s preference for style and functionality, the two luxurious brands stand out. It narrows down to what you prefer as a collector, if you are more inclined to the refined state of the art in-house movements presented by Grand Seiko or if you like the prestigious and luxurious status brought about by owning a timepiece like the Rolex Paul Newman Daytona. Whether you prefer Grand Seiko or Rolex, you can purchase both new or pre-owned models of your preferred brand at Exquisite Timepieces.

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