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Rolex vs Breitling watches

Which one is a superior brand? Breitling or Rolex? This is a question that has probably been arugued for generations and will more than likely never end. You must have asked this question to yourself and friends a multitude of times. There probably has yet to be a definitive answer and there may never be.

These two luxury watch brands often confuse the buyers, offering so many bells and whistles to their watches that even the most enthusiastic of fans may end up scratching their heads. Since both are classified as top-tier and high-class luxury, it is hard to decide which one is better.

However, let’s discuss it from a different angle of what if Breitling is an improved Rolex? When looking for a luxury watch from a reputable Swiss watchmaker (like IWC and JLC), these two high-end brands are always on top of the list. This is one fact that cannot be disputed, no matter where you fall on the spectrum of which watch brands are the best. 

You can debate between two watches and want to know which is superior, Breitling or Rolex. Both companies make some excellent timepieces. Having stated that, let’s determine which watch brand should be your next buy:



Rolex Datejust 36

Hans Wilsdorf, a German-born watchmaker, and his brother-in-law Alfred Davis founded their firm in 1905 in London. They bought Swiss movements, placed them in British cases, and marketed them to jewelers so they could brand the dials with their names. Wilsdorf created and acquired the Rolex brand in 1908 after recognizing the potential for its brand to flourish in the expanding wristwatch industry.

Wilsdorf was always aware of the attractiveness of accurate timekeeping. This awareness has paid off over the years and there are many consumers that flock to Rolex because it is known for its attention to detail, precision, and mission to always stay one step ahead of the competition across the board. 

The National Clock Grading Institute in Bienne, Switzerland, awarded the Swiss Certificate of Chronometric Precision to the first timepiece, a Rolex, in 1910. Wilsdorf obtained a “Class A” Precision Certificate from the Kew Observatory in 1914 after realizing the beneficial effect this certification had on sales. These certifications are what many watch enthusiasts point to as proof that Rolex is one of the few brands that places a high premium on the technical as well as aesthetic aspects of its watches. 

Since then, Rolex has provided cutting-edge accuracy that is arguably the best in the industry and what other top brands seek to emulate. As the market for Rolex watches increased quickly, Wilsdorf decided to move the company to Geneva, Switzerland, in 1919 due to British taxation on the Swiss movements Rolex utilized.

After that, the Rolex team developed a completely sealed watch casing, which Wilsdorf named the Oyster, and made it widely available. Fast forward to 2010, Rolex became one of the most sought Swiss watch brands.


Breitling Watches 2

Léon Breitling established Breitling in 1884 in St. Imier, Switzerland. All the Breiling watches have a long history of usage in science, sports, and business. The company relocated to bigger quarters at La Chaux-de-Fonds in 1892.  Breitling introduced a timepiece with a chronograph function in 1915.

The brilliant idea to include a push-piece at 2 o’clock to start, stop, and reset the chronograph operations came from Léon Breitling’s son, Gaston. By continually pushing the start/stop button while wearing the crown, the wearer may clock subsequent occurrences without needing to recalibrate.

The wristwatch kept moving forward in terms of advancements. Léon Breitling’s grandson Willy came up with the idea to include a second push-piece at 4 o’clock for stopping the stopwatch. To split the costs of creating a new self-winding chronograph, Jack Heuer approached Breitling in 1967.

However, some watchmakers may dispute this. The storied Heuer Monaco and Breitling Chrono-Matic lines held the Calibre 11 watches. It’s interesting to note that all current Breitling models, both conventional and quartz, have passed the COSC’s independent chronometer testing.

Design Consistency


Regarding their watch styles, Rolex is famous for making only small, conservative alterations.  Furthermore, the design language of Rolex hasn’t changed much since ages. These intricate, yet decisive adjustments may not be for everyone, but they have been an undeniable hit with ardent followers and enthusiasts, who herald the brand as a game-changer in the industry. In short, you can say that Rolex rarely had to innovate since its 20th-century designs established such a timeless aesthetic standard. 

The unchanging appearance of Rolex watches has undoubtedly contributed to the growing desire for retro-styled timepieces, as mechanical wristwatches have been unequivocally out of date for roughly fifty years. However, a glance at any other watch company reveals that Rolex stands apart among large-scale watch manufacturers for its tight devotion to its design tradition.

The Rolex catalog’s Cellini line continues to be an outlier, with many avant-garde designs coming and going throughout the years, particularly for models for ladies. However, the Cellini series remains the least popular, identifiable, and collectible Rolex model. Despite this fact, it is still considered a premium model and heads and shoulders above the offerings of other brands in the same class. 


Regarding design consistency, Breitling has also given tough competition to its rivals., who often have to go back to the drawing board in order to offer proper alternatives to their versions.  Although we have seen some major design upgrades from Breitling over the decades, some main design languages are kept intact. For instance, the triangle on the edges of minute and second hands has been the same for a long time. Moreover, Breitling has kept their watches in elegant design over time. 

While most watchmakers were going with elegant design upgrades, Breitling decided to keep up with their signature designs. The brains behind Breitling wanted to make their design consistent on top of everyone. This philosophy has made the brand easy to identify and is one of the qualities that fans find endearing and specific to the brand. 

Rolex vs. Breitling- Who Holds Value Best?

Believe it or not, there is a clear link between a brand’s worth, popularity, and resale value. On average, the stronger the brand, the more money you’ll receive back when trying to sell it. However, certain timepieces have a better resale value for other factors, such as their rarity or iconic significance. 

Nevertheless, you will often receive more money when selling your Rolex watches relative to your Breitling watches when comparing the proportion of what you initially spent for a Rolex or Breitling with what you may sell it for. But, it depends on the price at which you may acquire the timepiece, its state, and if you still have the paperwork and other accessories that came with the initial purchase. 

If you overspend on a Rolex timepiece, you will probably not make back your money if you subsequently sell it. Additionally, certain Rolex models are less well-known than others. Think about a Daytona, Submariner, or GMT-Master if you want a Rolex that will keep its worth over time.

Breitling watches often keep their worth over time but depreciate over time. This is a fact that is associated with all models of watches, no matter the brand. A Breitling does, however, take some time to depreciate, and it is conceivable for a very new Breitling to be valued greater than the amount paid for it. This is a serious consideration that collectors take into account before making an investment. 

The benefit of buying a Breitling watch is that they are known for being extremely professional timepieces. An example is the Breitling Navitimer 01, which is made for aeronauts like flyers, scientists, military professionals, search and rescue teams, and more. If an incident arises, Breitling’s Breitling Emergency watch, which features a finder and a rescue signal, is fantastic. The Exospace B55 watches, for example, are smartwatches created with unique smart capabilities for pilots and aerospace professionals. 

Breitling also sells a few more smartwatches. Additionally, Breitling offers a variety of rubber strap alternatives that are suitable for any of their watches. Having so many options on the table is another selling point for many watch enthusiasts, who may be searching for a different type of watch than what they normally may purchase. 

Rolex now only offers a small number of rubber strap alternatives in its Yachtmaster line and a small number of Rolex Daytonas. Breitling is the brand to choose if you want a high-quality timepiece that is affordable and won’t depreciate quickly.

But Rolex is the route if you want to get into the most competitive marketplace on the planet and invest in a watch that will probably increase in value with time. However, be careful not to overspend for your Rolex, and retain your receipts.

Rolex vs. Breitling – Brand Reputation And Prestige

In news that is probably not news to anyone, Rolex truly kills the competition when it relates to brand recognition, and it has done so across several generations. Even people that are not interested in watches know that a Rolex watch is a luxury item and an instant indicator of class and distinction.

Breitling is a well-known brand, although not quite as well known as Rolex. When someone mentions luxury watch, most people immediately think of Rolex. This is due in part to their immaculate marketing and product placement over the years tht has reached people across all economic levels. 

Again, this does not suggest that Breitling is not a significant player; they are. You may find Breitling in the search results by performing a straightforward Google search for ‘top luxury watch brands’. Few other manufacturers have the same level of respect as Rolex. You will receive positive comments when wearing a Rolex as they are impossible to ignore. Moreover, if you wear a Breitling, you won’t receive nearly as much praise as if you wore a Rolex. 

Breitling is a fantastic watch brand; anyone who knows watches would agree with this. Still, unfortunately, this goes to demonstrate the ignorance the common consumer has about luxury watches. Therefore, if you receive a compliment while wearing a Breitling, you can be certain that the individual knows watches.

Rolex vs. Breitling – Price And Movement

The least expensive Rolex costs about twice as much as the least expensive Breitling. It will cost you $6,100 to enter the Rolex world – a steep price to pay to be associated with a premium product. This is the cost of their brand-new men’s 39mm Rolex Oyster Perpetual watch. 

You will pay nearly half as much as an entry-level Rolex to join the Breitling club. This will buy you the entry-level Breitling watch, which is still as cool as some of the premium ones. The best part about Breitling is that they value their female customers. Breilting has dedicated the Colt Lady lineup to their female watch enthusiasts.

This is a feature that is not lost on consumers and a rare example of a brand that understands the desires of women and premium watches as well. Even though all Rolex timepieces are equal in terms of movement, they all have mechanical movements that the company itself makes in-house. Collectors of watches view mechanical watches as having the most renowned sorts of movements. This is an activity that Rolex takes great pleasure in.

The entry-level Breitling watches feature battery-operated, cost-effective quartz movements. Therefore, this is a major reason Rolex is more costly than Breitling when comparing prices. They exclusively employ premium, very accurate mechanical calibers. 

You consequently get what you pay for. In earlier days, Rolex employed quartz movements. The Rolex flagship watch oyster was last mentioned in a 2001 inventory. However, it has since been eliminated since Rolex wishes only to highlight the greatest movements, among all other aspects of watches. 

Breitling also develops their internal movements. Moreover, this luxury watch brand also takes great pleasure in horology. Breitling manufactures all of its timepieces, some of which are among the best in the world.

Best Rolex Watches

Rolex Submariner

The Sub didn’t truly become trendy until the 1980s, primarily because preppy people wore them as a statement of an active lifestyle that, most likely, centered around drinks at the yacht club. Unfortunately, tool watches became fashionable during this decade, and the rest is timepieces history. 

Rolex recognized that the Submariner had evolved from a tool to a jewel, and during the decade of materialism, gold, two-tone, and even diamond-encrusted variants appeared. Gold variants are significantly less sought-after than plain steel ones, which are difficult to find at retail and may sell for up to 25% more than retail among fans.

Rolex GMT Master II

The GMT Master II, an improvement to the crown in 1982, featured a new movement and an individually changeable local hour hand that proved to be huge successes as steel and gold editions exuded a flawless jet-set attitude. 

Many people knew how to wear a Rolex Submariner with maximum flair, but wearing a GMT Master II was a subtly fashionable gesture highlighting the owner’s individuality. The GMT Master II still exudes a subdued quirkiness.A revamped GMT Master II with a ceramic bezel and a new movement that featured several contemporary modifications was released by Rolex in 2007.

Rolex Milgauss

When the Milgauss was released in 1956, nuclear research was a hot topic, especially in locations like CERN, which is today home to the world’s most sophisticated particle accelerator. 

Electrical engineers were among the most significant professions in the world at the time as all the amazing technology created during World War II was being translated to commercial applications. 

Unfortunately, engineers and scientists don’t get the fame they deserve, and the Milgauss is the only Rolex model that was discontinued from 1988 to 2007. For Rolex lovers, the watch’s reintroduction in 2007 was a very pleasant surprise, and the lightning-bolt second’s hand continues to be its most amusing design element.

Unlike and more than any other Rolex watch, the Milgauss will probably make you distinguish yourself from the crowd. The current version isn’t absolutely hard to get on sale. It is undoubtedly a watch for savvy individuals.

Rolex Cosmograph Daytona

Before the 1960s, Rolex employed Oyster casings to contain external chronograph movements. Then the manufacturer produced the futuristic-sounding ‘Cosmograph’ while increasing the case size and redesigning the dial. 

Soon after, the Rolex Daytona legend began to take shape when the crown began sponsoring races at Florida’s renowned beachside track and adding its initials to the dial. While there wasn’t much uproar at the time—that would come later. A striking outcome for a watch that was initially unimpressive is that the Daytona continues to be in demand and sells over retail on the used market, like many titanium Expert variants.

Best Breitling Watches

Breitling Cockpit Chrono

The Breitling Cockpit Chrono model has ruled the market since the early 2000s, and shows no signs of slowing down This watch fills the void between a scientific chronograph watch and a beautiful regular sports watch. The 39mm stainless steel case and a beautiful brown leather band give this watch a distinct profile. 

This makes it easy to go from casual business wear to an active weekend outfit. The Breitling Caliber 13 automated movement with a 42-hour power reserve is the heart of the Cockpit Chrono ref. A13358. The clock, date, and chronograph functions of the watch are provided by this mechanism, which is all nicely displayed on the dial’s balanced layout. 

Breitling Chronomat

The Chronomat, Breitling’s flagship model, is one of the company’s most popular and enduring lines. The Breitling Chronomat, a special model from the late 1990s, has all the characteristics you might expect from a premium timepiece. 

The metal bidirectional spinning bezel is mounted on top of the 40mm stainless steel case and is marked to 60 units.  The difference between this Chronomat and other models is that it has a matte texture steel finish as opposed to the more typical polished steel appearance. This style is known as ‘stealth mode’ by Breitling.

Breitling Chrono Avenger

The Breitling Chrono Avenger is a tough timepiece designed to survive harsh conditions and heavy use, ideal for those that lead active lifestyles. Despite having a big 44mm size, the Chrono Avenger is nonetheless very light owing to the utilization of titanium. 

The chronograph configuration with the three registers at 6, 9, and 12 o’clock is on the black dial. Additionally, the dial has a lot of illumination to provide the best visibility in dim light. The trustworthy Caliber 13 automatic movement powers this robust Breitling chronograph. The Breitling Chrono Avenger is the ideal choice if you want a gorgeous timepiece that is also robust.

Breitling Super Ocean Heritage

Breitling produces excellent diving watches in addition to pilot watches. The Breitling Superocean heritage comes in stainless steel and has a large 46mm case with a blue bidirectional diver’s dial. The SuperOcean Heritage II pays a modest homage to legendary Breitling diving watches from the late 1950s, as suggested by its name. 

The wristwatch carries some design cues from Breitling timepieces of the past. One such example is the vintage steel mesh band that resembles the original model. Breitling has put in great thoughts to make a time piece of this level. Furthermore, the overall aesthetics of this watch are gorgeous for people with different tastes.


When purchasing a watch, you must be aware of your objectives in addition to the amount of money you are looking to invest. If you have the cash and are a trader, Rolex is currently experiencing a market bull run. A Rolex in your possession may be valued more than you bought it for.

Purchasing a prized Rolex is a daunting task and not one to be taken lightly. Even though there will always be more interest than supply, there is a fair probability that there will eventually be a downturn and a purchasing opportunity. If you don’t have $30,000 to spare and are willing to risk losing it, a Rolex watch is not for you.

Breitling vs Tag Heuer watches

The race has begun to determine which luxury watch is the greatest of the industry. Both Breitling and Tag Heuer timepieces are considered at the top of the class and both well-respected by watch enthusiasts for a myriad of reasons. It makes sense that these two highly regarded watch companies are in a such intense rivalry with one another and their devoted customers.

The competition to be the best has been a boon for watch lovers as they reap the benefits of both companies attempting to gain a leg up on the competition with the release of each new series. Such beautiful design items are rarely available on the market, so whenever they are new pieces releases, consumers are of course intrigued about what is on offer. Customers want to know their usual considerable investment is toward a useful, stunning, and visually beautiful watch.

Making a selection between the two premium brands might be difficult, but knowing how they differ, a true watch aficionado can pinpoint the attributes they particularly like and made a decision based on those components.

So let’s start:

Which Brand Is More Premium? Tag Heuer VS Breitling

Breitling History

If we talk about premium quality and other features, it’s hard to pick a winner from both rivals. Nevertheless, not every genuine watch enthusiast has a similar opinion. There is a huge fanbase of both Tag Heuer and Breitling who isn’t ready for the Tag Heuer vs. Breitling debate. There will always be watch enthusiasts who would vouch for Breitling yet still have Tag Monaco or a Carrera Heuer 01 in their collection.

Many collectors would contend that Tag Heuer has to move upmarket to compete with Breitling. With the release of the Carrera series, Tag Heuer tried to overtake the competition. It’s undoubtedly a fantastic start, and an interesting journey that has led to new discoveries and assertions in the industry. In the future, perhaps they will release even more complicated watches to elevate their standing even further than it is already.

As both of these watch manufacturers belong to the Swiss family, it’s useless to debate which one is more premium. Every Swiss watch is premium, and anyone that appreciates superb quality understands this as a baseline. 

Which Brand Makes More Popular Watches? Tag Heuer VS Breitling

Tag Heuer watches might seem to be more expensive than the competition, however, it is worth noting that one should also know that their budget watches lineup starts at a very low price tag, making them accessible to a much larger audience. You’ll find roughly 600 percent more individuals wearing them than Breitling. This is a steep statistic that indicates their mission to introduce more people to their perennial designs as a lifestyle brand. 

They are more popular than the latter, but both companies manufacture a lot of well-known timepieces. However, if one must choose one over the other, then there should be a slight edge given to Tag Heuer due to their availability. 

Breitling advertises and sells its product mostly in European countries as opposed to stateside. On the other hand, Tag Heuer sells globally across all continents, making it a more easily available brand than Breitling. This is the type of exclusivity that speaks volumes about the intent and missions of each particular brand and also works as a marketing ploy to pique interest.

Which Brand Makes More Accurate Watches? Tag Heuer vs. Breitling

The ultimate recognition for precision and durability of mechanical watch functions goes to COSC-certified chronometers. A watch must meet standards of -4/+6 seconds daily to receive the COSC Chronometer certification of accuracy. A few Tag Heuer watch calibers have been certified as chronometers by the COSC.

Tag Heuer timepieces are rigorously tested to achieve very high levels of precision. These are facts that have inevitably led to the brand being such a respected name in the game and a reason that many watch enthusiasts flock to the name. Fewer Breitling watches are not COSC chronometers compared to the small number of TAG Heuer watches.

Most of their quartz timepieces, like the 74 Breitling SuperQuartzTM caliber, are Quartz Chronometers with COSC certification. Any battery-operated or non-mechanical timepiece will have a quartz movement. In fact, Breitling quartz watches feature an exclusive breed of COSC-certified quartz movements. These quartz movements are superior to those found in TAG Heuer watches in terms of both quality and precision.

Which Brand Makes More Complicated Watches? Tag Heuer vs. Breitling

Breitling watches are often more likely to be loaded with extra features and are considered superior when it comes to manufacturing. However, both companies commonly produce timepieces with significant mechanical complexity. Additionally, they offer many exclusive features that are reserved solely for pilots. On the other hand, Tag Heuer watches don’t provide any such features typically, but the brand is known for its exceptional chronographs.

Moreover, the Carrera line is one of the most famous watch lineups ever and one that is heavily followed with each successive release. A chronograph is an extremely complex mechanism that requires a master watchmaker to build. Although it isn’t as stunning as a tourbillon or perpetual calendar, which are highly complicated.

Which Brand Offers Better Warranty? Tag Heuer vs. Breitling

Compared to TAG Heuer’s 2-year warranty, Breitling watches come with a 5-year warranty. These warranties often cover production flaws and, if necessary, cell changes. This is a marked difference that true watch enthusiasts make note of and it sometimes comes down as one of the deciding factors on which watch will ultimately be purchased.

Harm to the dial or case back crystals, straps, irrespective of the material they are made of, wear and tear, water damage brought on by immersing the watch lower than the advised depth limit, and bodily shock are some things not protected by the warranty.All of these potential defects should be taken into consideration before making a purchase that is meant to be a lifelong investment.

However, warranty is generally not a concern of watch enthusiasts looking for amazing watches. Luxury watches are known to last, and people use them with extreme care too, but Breitling offers a longer warranty.

Which Brand Has A Better Resale Value? Tag Heuer vs. Breitling

On average, a Breitling watch will sell for more money at resale than a Tag Heuer watch. Specific models from each brand are regarded as collector items and have a higher than average resale value because of their scarcity and iconic status. So, this is a component that cannot be generalized. Selling your Breitling watch will often net you a higher profit than selling your Tag Heuer watch in the future.

Which Brand Has An Older History? Tag Heuer vs. Breitling

Léon Breitling established Breitling in 1884 in St. Imier, Switzerland. Chronographs made by the firm have a long history of being used in science, sports, and business. The company relocated to bigger quarters at La Chaux-de-Fonds in 1892. Breitling introduced a timepiece with a chronograph function in 1915. The brilliant idea to include a push-piece at 2 o’clock to start, stop, and reset the chronograph operations came from Léon Breitling’s son, Gaston.

The chronograph continued to advance. Léon Breitling’s grandson Willy came up with the idea to include a second push-piece at 4 o’clock for the chronograph functionality. Since then, Breitling has risen to new heights and respect within the industry. On the other hand, Tag Heuer’s legacy is undoubtedly one of the most significant Swiss watch companies.

The Swiss firm was originally known as Heuer and renamed Tag Heuer in 1985 when the TAG Group acquired controlling ownership in the business. It was founded in 1860 and has been a vital contributor to the advancement of watchmaking’s precision and performance. In St-Imier, a Swiss municipality in the canton of Bern, Edouard Heuer (1840–1892) founded Uhrenmanufaktur Heuer AG, where its history began. At the time, he was barely 20 years old and began his watchmaking training at 14.

In 1887, Heuer developed the “oscillating pinion” for stopwatches, a significant development. This device, consisting of a moveable shaft with two gears and variously sized teeth, may be activated to start or stop the chronograph function by pressing the corresponding push buttons.

Just keep in mind that major watch manufacturers of mechanical chronographs still employ the oscillating pinion to understand this discovery’s significance. To put it in simple words, Tag Heuer is a more historic, older, and classic brand than Breitling. But the legacy of Breitling isn’t far behind either. 

Most Iconic Tag Heuer Watches

Formula 1

Tag Heuer Formula 1

Tag Heuer is the only watch company with permission to refer to its product range as ‘Formula 1’. Over the decades, it has sponsored McLaren, Ferrari, and Williams. Jack Heuer became involved with motorsports in 1968 when he partnered with Swiss star Jo ‘Seppi’ Siffert.

It continues to serve as the Monaco Grand Prix’s and the Automobile Club of Monaco’s official timekeeper. Using all the colors and visual elements of the F1 team, the new Red Bull Racing special edition timepiece makes the relationship between the two visible.

Aqua Racer

The new Acquaracer is a fresh addition to Tag Heuer’s iconic watches lineup. Additionally, it is thinner and fits better. Thanks to these minor upgrades, it is now the best-looking diving watch in the Tag Heuer range. Note the all-blue model, which is offered in various colors and is perfect for a sporty diving watch.

Indie 500

Another iconic piece of motorsport watches. The Carrera Panamericana influenced this one, a five-year-long border-to-border race between Mexico and the United States called The Most Deadly Race on earth. It features the outstanding Calibre 16 automatic movement from Tag Heuer and has a 42-hour power reserve.

Most Iconic Breitling Watches

SuperOcean Heritage

Breitling Superocean Heritage

This 2020 capsule collection paid homage to a vintage Breitling watch from 1957 and the carefree way of life of American west coast surfers at the time. The original Superocean, created to equip professional and military divers, was quickly embraced by recreational divers and fashion-conscious watch nerds. The enormous indices evoke geometric patterns from the 1960s, and the tactile ceramic bezel rotates in both directions.


Breitling Chronomat's design

The aggressively heavy sports chronograph from Breitling blends pilot and diver aesthetics. The watch series has 42mm casings and the distinctive Chronomat ‘rider tabs’ at 3, 6, and 9 o’clock that are glove-friendly. They function as grip aids, visual indicators, and protectors of the domed sapphire crystal, among other things. It is a tribute to its 1980s roots and appears on an integrated stainless steel ‘Rouleaux’ bracelet.

Super Avenger

In recent times, men’s watch sizes have steadily reduced. However, there is still a large proportion of men for whom wearing a watch is an unavoidable chance to make a strong, daring statement, and that is what the 48″ Super Avenger Chronograph does. The pushers are strong and shockproof, developed with adventurers in mind. Just like its name, the watch itself is too rigid. Although, rough use might damage the watch’s dial and face. But, if you use it with extreme care, it will last an eternity.


Are Breitling watches good?

Yes, Breitling is a luxury watch brand with some iconic series. Due to its long warranty, attractive dials, and premium build quality, it is a favorite brand of watch enthusiasts.

Is Breitling Better Than Tag Heuer?

A straight answer to this question is next to impossible. Breitling offers a better warranty and resale value, but Tag Heuer also outperforms Breitling in several other domains. Therefore, both watches are best in some categories and lack behind in others.

Is Breitling Considered A Luxury Watch?

Breitling is a Swiss watch brand which is enough reason to call it a luxury watch brand. However, there are several other reasons, including premium chronographs, high watch prices, and huge market share, which adds to the fact that Breitling is a luxury watch.

Final Notes

Everyone enjoys adorning themselves with a beautiful timepiece. In particular, everyone enjoys wearing luxury watches. It will be tough if you are a watch enthusiast trying to differentiate between Tag Heuer and Breitling. Both of these luxury watch brands are good enough to attract even the most demanding watch enthusiast’s attention.

However, there are people with different tastes and likes. So, both of these watch brands are unique in their own league and can be considered. In terms of resale value and brand warranty, Breitling is superior. But, Tag Heuer steals the show regarding luxury dials, premium quality, and affordability.

Oris vs Breitling brand comparison

When it comes to watches, everyone strives to attain a status that classifies them as a luxury brand. There are several brands with great watches – Breitling and Oris are among them and they each have their own set of fans. Both are wonderful, but people are curious to know which one among Oris vs. Breitling is the best. The answer is not as easy as one may assume and depending on personal preferences, the answer can change. 

Swiss watchmaker Breitling is recognized for many great qualities that have made them a leader in the field gor generations: their pilot, racing, and chronograph watches. Breitling is a well-known and pursued name in the watch industry, and its popularity alone may considerably increase the profit potential of its timepieces. 

While less well-known in the Swiss watch industry, Oris is a well-respected brand that makes excellent diving watches like the Oris Aquis at a more modest price point. Breitling timepieces start at $2,500 and go up to $5,000, although Oris timepieces start at around $1,500. However, this does not mean that Oris is weaker since you cannot ignore a brand with such a long history as Oris.

When it comes to watches, the price tag is not the lone indicator of quality and overall superiority and this is why it is important to break down the components in order to decipher what makes a great watch and what options are must-haves. 

Breitling Started With Humble Beginnings

Breitling watch and a laptop

A young German immigrant from St. Imier, Switzerland named Leon Breitling launched Breitling in 1884. When producing chronograph watches, the young watchmaker apprentice’s talent was focused more on it than anything else. The fact that Leon Breitling saw the necessity for timepieces to keep up with the times shows how forward-thinking he was instead of following the crowd.

Breitling clocks are still built with this mindset in mind today. This is one of the main reasons why the brand has remained head and shoulders above others – their abililty to stress these qualities and never compromise them have endeared them to a certain set of watch connoisseurs. These consumers become lifelong investors in the country and will have no other brand before them. 

Breitling’s brand is now known for more than just chronograph watches; it now makes diving and pilot timepieces. They are on par with Omega and Rolex regarding reputation and brand awareness as one of the most well-known Swiss watchmakers. Breitling is among the top 15 or perhaps 10 watch manufacturers in today’s market.

Breitling is most known for its chronometer clocks, but it also makes other types of watches that fall under several watch categories. On the other hand, Breitling watches tend to be bigger and bulkier. Depending on what size of a watch one desires, this may be an important component to consider for making a personal list. The Breitling watch is also known for its great functionality and professional appearance. With the name Breitling, you think of a timepiece that is both useful and durable.

Oris Continues To Grow In Prominence

Oris Aquis Cherry watch

Oris was created in 1904 by Paul Cattin and Georges Christian in Switzerland. Since its inception in 1997, Oris has grown tremendously as a business and has already opened its second facility. During this period, Oris had six plants, making it the leading employer in Holstein. These days, the brand has made significant headway in becoming a noteed and valued brand for those that know the intricacies of watch production inside and out. 

While producing 1.2 million watches a year, Oris achieved its peak in the 1960s. They have also grown their brand worldwide, cementing their status as one of the most popular Swiss watch companies in the world today. Oris has the distinction of developing and manufacturing all of its clocks in-house. As Switzerland has a record of quality testing tactics, Oris has guaranteed the quality of each watch.

These assurances are what watch aficionados look for when they are looking to invest signifcant amounts of money in an accessory that is meant to last for a lifetime. Additionally, Oris is one of the few watch manufacturers only to produce mechanical timepieces. The distinctive red rotor architecture, one of Oris’ trademark features, has become the company’s calling card regarding their watch mechanism artistry.

For those that truly know their watch brands, the Oris look is undeniable, and an instant reminder of what quality and precision are. Oris’ high-quality mechanical timepieces have kept it firmly rooted in the mid-range market. This elegant and prominent watch will uplift your personality and overall appearance. 

Oris Vs. Breitling Watches

We will list a few types of watches here and compare both the brands’ watches to understand which one is doing the best in the respective genre.

Dive Watches

Breitling Superocean Automatic 44 Watch

Breitling’s Superocean collection is the company’s longest-running and most popular watch line. As a diving watch for professional divers and military personnel, the Superocean was initially presented in 1957 and has since proven to be one of the most durable and dependable. As with its predecessors, the Superocean 44 is a stunning watch that delivers both functions and looks. This style features gorgeous two-tone gold and black design.

Arabic numbers and polished silver hands adorn the black dial (6 and 9). The gold highlights on the hands let them stand out against the black background. The 44mm stainless-steel casing of this diving watch, which features a unidirectional case, is also rather big. It has a 40-hour battery and analog display working mechanically. Underwater, the Superocean 44 can withstand up to 2 Kilometers of water pressure. It’s a monster of a diving watch, to put it mildly.

Oris Aquis Watch

Oris is popular for its Aquis watches. In addition to its practicality, dependability, and affordable pricing, this product is well regarded. It’s a mid-range watch with just enough bells and whistles to propel it to the rankings. The consumer that desires a dependable watch that comes with all the bells and whistles necessary to be designated as a luxury piece will appreciate what Oris has done in crafting such an excellent watch. 

Limited-edition models of the Aquis line, which has been around for a while, have gorgeous designs and top-tier performance. The Automatic Blue Dial model from Oris Aquis showcases the brand’s heritage, which is still very much visible in the current generation of watches. Because of the clasp’s length, the bracelet may be worn even while not wearing a wetsuit. When wearing a stainless-steel bracelet watch, you may want to swap out the band with leather or rubber if you find it uncomfortable.

This is the type of versatility that many brands claim to offer, but few actually execute to perfection. For this series, Oris has gone beyond the standard and set a new one, a key component that their fans will appreciate. Mechanical movement, analog display, and huge power reserve are the great attributes of this model. The power reserve is up to 38 hours and runs at 28,800 vibrations per hour.

Pilot Watches

Breitling Colt SkyRacer

The fact remains that there are many people that would like to elevate their look with accessories that are classified as luxury, but may not have as much disposable income to do so. Breitling has answered the call by producing for this group with a superior, yet affordably priced solution. As an entry-level pilot watch, the Breitling Colt SkyRacer from Breitling is a watch that delivers performance much above what you’d expect from an “entry-level” watch.

Compared to Breitling’s offerings, the Colt SkyRacer is an entry-level timepiece. It is a great option for those who don’t have a lot of money but want to wear a high-end watch like Breitling. Additionally, its look and precision are just as notable as higher-priced pieces in their line, confirmation that they can offer great features for all of their consumers without compromising style and functionality. 

The design of the Colt SkyRacer is straightforward and the perfect watch to consider for those that want a great option that gets right to the point. As a result, individuals who appreciate the classic approach will enjoy this watch and the style it offers. This black-tone innovative plastic polymer with a compose-fiber casing and dial showcases the dynamic blend of heritage and current design.

The red accents, white markers, and hands make it easier to read the time on this watch. Without a question, this is an edition that makes a definitive style statement at an affordable price for a luxury watch. Even though the material is light, it’s also quite sturdy and long-lasting. For those types that lead fairly lifestyles yet still want the ultimate fashion piece for an accessory, this watch delivers across the board.

Additionally, the Colt SkyRacer’s structure makes it naturally anti-magnetic, a component that should not be overlooked for the true aficionados of fine watches. The horologe movement provides a running life for the watch for around 70 hours.

Oris Big Crown ProPilot Watch

Big Crown ProPilot X by Oris describes itself as a high-end and visually appealing timepiece and upon initial glance, that is readily apparent. Oris developed this pilot watch at no cost and fans of the style will appreciate the extra care taken. The skeleton shape of this watch makes it more than just a pilot’s watch, despite its aviation functions.

One of the greatest movements within an Oris watch is the company’s movement. The in-house chronometer caliber 115 can be seen through the bare dial on the inside. The power reserve of this watch mechanism is staggering at 240 hours. In other words, it has a ten-day self-sufficient life span. A sapphire domed crystal pane shields the watch’s eye-catching skeleton chronograph face from damage.

The most unexpected thing about this watch is its lightweight regardless of its 4.4 cm diameter case. It is mostly because the whole casing is constructed out of titanium. There are few watches in this price range that can deliver such great features, but Oris has dedicated itself to producing a line that brings the style that their fans have come to expect, combined with the functionality that they need. 

The Oris ProPilot X is a must-have if you’re looking for a stylish pilot watch that will turn heads. And with an attractive price point to match, it is worthy of anyone’s collection of accessories. 


How to choose ORIS vs. Breitling?

Consider a few things before settling on either Oris or Breitling as your timepiece of choice. First and foremost, you have to decide depending on your preferences and requirements because they are among the greatest and most expensive brands in the market today. Choose a timepiece that matches your style as the first step and then go through all of the components that ultimately factor into your decision.

When deciding on a design, don’t forget to consider the intended audience and where you will be wearing it the majority of the time. It’s best to get a sport or outdoor watch if you’re doing a lot of physical activity and keep an active schedule. If you want to wear it to work regularly, you should choose something more official and more suitable for formal occasions. 

The movement of a watch is also critical and should not be taken lightly. Most luxury timepieces employ either a mechanical or quartz movement. However, there are many more factors that are to be researched. You need to determine which watch movement you want and which manufacturer has the finest selection.

High-quality components are used in a complex mechanical watchmaking process, so your watch’s movement will run smoothly. In contrast, battery-powered analog timepieces employ Quartz. Regarding watches, mechanical ones are for you if you’re a fan of meticulous craftsmanship and attention to detail. On the other hand, quartz is the preferable choice for those looking for an excellent timepiece with the same level of accuracy.

Which one is more prestigious, Breitling Vs. Oris?

This is where great marketing comes into play, and separates the boys from the men. Breitling timepieces have always been associated with strong, self-assured men who exude a good dosage of testosterone. Those who wear Breitling are accomplished businesspeople, combat pilots, and world-class sportspeople – men who make definitive statements through their clothing and are the movers and shakers of their industries. 

Breitling is noted for its premium quality and meticulous clocks. Quality control and rigorous testing are hallmarks of Breitling’s “Made in Switzerland” designation. It’s a symbol of almost a century of experience and classic style.However, although Oris is a top-notch watch brand, many watch lovers don’t regard it with the same level of importance, but it must be noted that Breitling is more of a household name by far. 

Which one is better, TAG Heuer VS Oris Watches?

For professional scuba divers, Oris makes many models, including some special releases, of high-quality dive watches that you may buy. In honor of Carlos Coste, an 11-time scuba diving nationwide record holder, a special edition has been made available. Although TAG produces water-resistant timepieces, they fall short of Oris’s standard.

Is Oris a luxury brand?

f you compare Oris’ Swiss-made watches with similar characteristics to those from other luxury watch companies, you will find that they are far superior in quality. A two-year warranty is included as well. Oris may be viewed as a premium brand with extra value that is also quite inexpensive.

What’s a better brand than Breitling?

Omega is a far stronger watch brand than Breitling in the worldwide market. With an in-house movement and creations by a well-respected watchmaker, a watch from Omega is guaranteed to be of the highest quality.

Is Rolex owned by Oris?

Rolex is not owned Oris; it is an independent company. As a private corporation, Oris SA has been in business since 1906. The company that manufactures Oris timepieces goes by the name of Oris SA. Genuine Swiss Made watches, such as those from Oris.

Are Oris watches worth anything?

They’ve become the most popular watch brand for people participating in water activities because of their unique rotation safety feature created specifically for divers. Oris is now one of the most reputable names in luxury and diving timepieces. Oris timepieces are an excellent investment because of their renown in a certain field.

Who wears Oris?

Oris is the best fit for every individual. No matter the initial price, you will enjoy the benefits in the long run. Wealthy individuals typically wear Oris watches due to their promising finest quality timepiece.


Watch is one of the few appropriate accessories for males and the most overt manifestation of their individuality. Even if it’s a component of their jewelry, it’s also a representation of their personality. Numerous instances of luxury watches might be considered works of art. However, purchasing a cutting-edge watch is the best way of expression. It denotes how committed and disciplined someone is towards money and time.

Panerai vs Breitling brand comparison

In this article, I will be providing information to assist in making the best decision on whether to purchase a Panerai or a Breitling wristwatch. With this being the mission, I believe that any consideration of either watch brand cannot truly be made without knowing the rich histories of both watch houses. 

Panerai History- Early Years

Panerai was founded in 1860 by Giovanni Panerai in Florence, Italy. From its inception, the shop was both a retail establishment and one of the first watchmaking schools in Italy. By 1916, Panerai was producing high-precision instruments at the request of the Italian Royal Navy.

As a requirement, the Navy wanted dials that could easily be read in the dark and underwater. Hence, the patented process of a highly luminous compound (originally a radium paste) was created and patented and the original “Radomir” was produced. This luminescence became a key element of the Panerai collection.

In 1936, the Radiomir prototype was developed for the Italian Royal Navy. These pieces needed to meet the parameters of a high-strength diving timepiece. This was accomplished by modifying a watch case supplied by Rolex and was referred to as the 2533 prototype. By the 1940s the “Radiomir” had evolved into the instrument that most are familiar with today (ref. 3646). The characteristics of this watch consist of the following:

  1. A large cushion-shaped steel case with a 47mm diameter
  2. Highly luminous dial and markers
  3. Wire lugs that are welded to the watch case
  4. High-quality manual mechanical movement (at that time a Cortebert/Rolex 618 caliber.)
  5. A tan, water-resistant strap long enough to be worn over any protective clothing.

An additional advancement was the addition of a modified dial using overlapping discs, known as sandwich dials. The upper part was comprised of anodized aluminum with perforated indexes and numbers to make the radium paste more luminescent and legible.

The Luminor

Panerai Luminor

In 1949, the “Luminor” name was issued a separate patent due to the luminescent properties of the dial. Instead of a radium paste (which carried various risks due to emissions), Panerai developed a tritium-based substance, a hydrogen isotope, that was safer and did not sacrifice luminosity. Because of these developments, the patent was acquired and became synonymous with the dial qualities.

Another significant engineering feat was achieved in 1956, when Panerai, in developing a diving watch for the Egyptian Navy, introduced the patented crown protecting device which is structurally most identifiable within the Panerai collection today.

Throughout the 1960s the “Luminor” continued to evolve and was improved upon. The crown protection bridge was adapted to the watch case and advancements were also made in its movement.  The Swiss-made Angelus SF240 mechanical movement was employed which featured an 8-day power reserve. This power reserve feature would become part of the very DNA of the brand.

Another major innovation is that some of the solid and closed-back watches were replaced with a plexiglass window allowing one to view the movement. At this time, Panerai was one of the first watch houses to outfit a watch accordingly. Today, this is a common feature on high-end brands bearing either mechanical or automatic watch movements.

Panerai Tourbillion in the 21st Century

Panerai Tourbillion

As Panerai entered the 21st century, the first of many in-house created movements were introduced. In 2005 the P2002, a hand-wound mechanical with GMT  function and an 8-day power reserve was unveiled. Then, in 2007, the P2003, P2004, and P2005 were introduced. What distinguishes the P2005 is its most elegant tourbillon complication.

A tourbillon is an addition to the mechanics of a watch escapement to increase accuracy. In a tourbillon, the escapement and balance wheel are mounted in a rotating cage aiming to eliminate errors of poise in the balance giving a uniform weight. It was initially developed by the watchmaker Abraham Louis Brequet in 1795.

The unique characteristic of the Panerai tourbillon is that the cage housing the balance wheel and the escapement rotate on an axis that is not parallel to the balance wheel axis but perpendicular to it. Unlike traditional tourbillons in which the cage completes one rotation per minute, the cage in the Panerai completes one rotation in thirty seconds. Very innovative.

Panerai continued to develop and create more in-house movements and incorporated more and more complicated features into their collection. In 2010, a commemorative watch and clock were introduced to celebrate the 400th anniversary of Galileo’s first celestial observations. Incorporating a variety of complications, these models continued to build on the creative and innovative reputation of the brand.

2013 saw the launch of the P9100 caliber, an automatic movement with chronograph flyback function, the  P9100/R with a regatta countdown feature, and the P5000 caliber hand-wound movement with an eight-hour power reserve. A pocket watch with both GMT and a tourbillon with a ceramic case were also introduced to the watch world.

2014 saw Panerai open a brand new watchmaking facility in Neuchatel, Switzerland. The innovation continued with the P4000 caliber, an automatic movement distinguished by an off-centered oscillating weight.

Panerai Radiomir and Luminor Due

Over the past eight years, Panerai launched the Radiomir 1940-minute repeater carillon tourbillon and the new Luminor Due case. The Radiomir is the most complicated watch Panerai has ever produced. It incorporates the exclusive tourbillon regulator and the remarkable double repeater mechanism that chimes either local time or a second-time zone with the ability to sound every hour, every ten minutes, and every single minute using 3 hammers striking three different sounds.

A low sound for hours, an intermediate one for 10-minute periods, and a higher tone for minutes. The Luminor Due reflects the thinnest automatic movements ever created by Panerai and is faithfully inspired by the classic 1950s model.

Panerai Latest Innovations

Strides in using various materials such as carbon and the development of BMG-TECH which is a bulk metallic glass with a disordered atomic structure obtained through a high-pressure injection process at a high temperature further advanced the Panerai collection. 2018 was marked by the unveiling of two remarkable innovations, the first being the Lo Scienziato-Luminor tourbillon GMT with a 3D printed titanium case coupled with the P2005/T skeletonized movement with a tourbillon regulator.

The second complication was the L’Astronomo-Luminor 1950 tourbillon moon phases equation of time GMT. This is the first Panerai creation to have a moon phase indication and an innovative system using a polarized crystal to indicate the day. To celebrate the 70th anniversary of the patented Luminor name, the company created a brilliant innovative model with a greater luminosity that is guaranteed for seventy-plus years.

Breitling History

Breitling was founded in 1884 by Leon Breitling. By 1892, he moved his watchmaking operations to La Chaux-de-Fonds, Switzerland and the following year patented his first movement that had a power reserve of eight days. Breitling also introduced the pulsometer which measured a patient’s pulse using a logarithmic caliber and led to great popularity among physicians.

He followed this up by creating a chronograph with two-fifths of a second accuracy which became a benchmark at the time. Within ten years Breitling had sold upwards of 100,000 chronographs and stopwatches. 1905 saw the development of a patented pocket watch tachymeter, which would be the precursor to the speedometer found on automobiles today.

He slowed the second hand down to make one revolution around the dial in four minutes, thus allowing the user to measure any speed between 15 and 150 km/h. As the second generation of Breitlings joined the business, the development of a wrist-worn chronograph ensued that employed an independent pusher at the two o’clock position.

This separated the function of the Chrono features from the crown on the watch simplifying use and minimizing errors. By 1923, the “reset to zero” function was moved back to the crown position while keeping the “start/stop” functions at the two o’clock position.

This enabled the user to add successive times without having to reset the hands to zero. 1934 saw the addition of a second pusher at the four o’clock position which was a breakthrough and provided the blueprint for the present-day chronograph. This pusher was used exclusively to zero the chronograph.

Breitling’s Chronomat Design

Breitling Chronomat's design

By the end of the decade, Breitling was providing chronographs for the Royal Air Force at the request of the British Air Ministry. From this time on, Breitling would be renowned for its aviation watches. This led to the original Chronomat design. The Chronomat had a patented circular logarithmic slide rule applied to the chronograph.

The system was capable of easily handling a wide range of mathematical caliber operations with tachymeter, telemeter, and pulsometer functions; multiplication, division, and rule-of-three problems; production calculations, and more. As an innovator, Breitling founded the “HUIT Aviation” department in 1938. This specialized department used the latest technology to test the quality and reliability of the collection.

This included a micro-oscillograph for radioelectric inspection of the movements, test simulators for temperatures ranging from -40℃ to +100℃, and “vibration tables” for stress testing the instruments in various positions. The Duograph, introduced in 1944, employed a highly complicated split-second chronograph that would allow the user to time two separate events at once.

The other characteristic to note is that Breitling began to refine the style and appeal of their watches. The perception of the collection, to this point, was of highly refined instruments, but Breitling wanted the brand to be more accessible and fashionable and therefore more desired by non-professionals. The Premier collection was unveiled featuring watches available in both stainless steel and gold.

1952, the Navitimer (a combination of the terms navigation and timer) was birthed out of the Chronomat watch. Breitling adapted the logarithmic slide rule feature for aviation purposes and integrated it into a rotating bezel, capped with small beads which made it easy to manipulate with a pilot’s gloved hand. Two years later, the Aircraft Owners and Pilots Association announced that the Navitimer would be their official timepiece.

Breitling’s reputation as the premier aviator’s instrument was cemented and achieved a huge milestone. Originally, the Navitimer was unavailable to the public, but Breitling saw the potential for the watch and added it to the collection for the masses. In 1957, Breitling focused their sights on developing a watch for diving and aquatic enthusiasts.

The Superocean watch was born and featured water resistance to a depth of 200 meters or approximately 660 feet. As space exploration became popular in the early 1960’s Lt. Commander Scott Carpenter, an astronaut and a fan of the Navitimer from his training days, approached Breitling about creating an astronaut’s version of the iconic pilot’s watch.

To satisfy the request, an enlarged rotating bezel was created for use with spacesuit gloves, and a 24-hour dial to differentiate day and night in the darkness of space was incorporated. This led to the Cosmonaute timepiece…the first swiss made chronograph to have traveled to space. The decade also saw the launch of the Top Time collection, a series of modern fashionable chronographs. This watch was worn by Sean Connery in the movie Thunderball.

1969 also saw the debut of the caliber Chrono-Matic self-winding chronograph movement. This groundbreaking achievement was developed in cooperation with Dubois Depraz, Heuer- Leonidas, and Hamilton Buren. This early model had a crown on the left-hand side of the case with the pushers on the right side. 1985 saw the release of the Aerospace watch outfitted with a quartz movement and combining both analog and digital displays.

This unique timepiece was characterized by its ease of use and advanced technology. By 1999, Breitling determined that all of its movements would be certified by the COSC, and in 2001, opened the Breitling Chronmetrie in La Chaux-de-Fonds, Switzerland with the sole mission to produce all of its movements without outsourcing.

They were now part of an elite handful of watchmakers manufacturing their own movements. Now that I have provided a historical overview of the innovations that both of these fine watch manufacturers have contributed, I will attempt to answer or offer commentary on some of the questions most often asked about each brand.

Are Panerai and Breitling good quality watches?

 In looking at the evolution, creativity, and characteristics of each of these brands, I believe that the answer is a resounding yes. The Breitling collection is not as expensive as the Panerai models but if you are interested in a watch so deeply aligned with aviation history or as a functional pilot’s instrument, the collection offers great depth and selection. Panerai timepieces lean toward their diving history, but also offer a selection of fine complicated movements.

Are Panerai watches overpriced?

Here, I believe one needs to be very subjective. When weighing limited edition models and very complicated movements, value is truly in the eye of the beholder. The collectible market and the daily watch-wearing individual are oft two completely different motivations in acquiring a watch.

If you are not factoring precious metals or gemstones into the price tag, it is the watch company’s choice of how they will price and market a particular model, and the buyers’ responsibility to weigh all the features and appearance of the watch to make the best decision. Now that both companies produce their very own movements, they have both values added to each brand. I would not make the statement that Panerai watches are overpriced but are very unique timepieces.

Do Panerai or Breitling watches hold their value?

Once again, this relies on several factors. The most desired models are the watches that are the most sought after. Servicing your timepiece regularly and not abusing your watch are important guidelines as you wear your watch.  Another factor is if you are buying a particular model as an investment, know that many watches do not have an unlimited value trajectory. There are periods where certain models are more valuable than others, as, in real estate, timing is often everything.

Who wears a Panerai watch?

Some of the individuals wearing Panerai watches are Mike Horn, the world’s greatest modern-day explorer, Gregorio Paltrinier, a world champion Olympic swimmer, and  Sylvester Stallone who chose to wear a Panerai in the 1996 film Daylight. The timepieces are treasured for their accuracy and ruggedness among these types of elites.

Panerai Luminor Marina vs. Breitling Superocean

The Luminor Marina is available in different sizes and ranges from $8100-$13,900 with a top-of-the-line model offered at approx. $24,300 (available in a Goldtech case which is comprised of gold, 24% copper, and titanium). The basic 44mm case models range from the strap version for $8100 or the all-steel version for approx. $8900.

These models have a Panerai caliber P9001 31 jewel automatic movement. A Glucydor balance and the incabloc anti-shock mechanism as well as two barrels and a total of 200 components and a power reserve of three days complete the movement. There is also a carbotech model available which has a carbon ceramic case and bezel and brushed titanium back. These models are water resistant to 300 meters. These 44mm models are available in either blue, olive green, or dark gray with complimenting straps.

There is also a limited edition Luminor Marina which has a 47mm case and retails for $10,100. This model has a Panerai P3001 caliber movement and is available with a dark brown dial and a brown strap. Lastly, within the Marina collection, there are the ESteel models. They retail for $8700. And have polished steel bezels. What differentiates these watches is that the cases are constructed of recycled materials comprising 58.4% of the weight of the case.

The Breitling Superocean has the benefits of being available in both men’s and women’s models. The entrance price points range from $3700 to $6700 and are marketed as the ultimate sea watch. The base models offer a 42mm case with a 25 jewel movement and are water resistant to 500 m. (1650 ft). The women’s models have a 36mm case with a 26 jewel movement and are available in eye-catching colors perfect for the beach or any aquatic activities.

The Superocean Automatic 42 has both a stainless steel and a 18kt.  model with a Breitling caliber17 self-winding mechanical 26 jewel movement. The case is 42mm and water resistant to 300m. A screw-locked 2 gasket crown and a cambered sapphire glare-proof front and rear crystal complete the presentation. 

The  Superocean Heritage is inspired by the original 1950s watch. These models range from $4500 to $19,600 at retail. The base watch carries a Breitling caliber 10 self-winding 25 jewel movement with a 42-hour power reserve and is water resistant up to 100m. (330 ft,). The special feature of these watches is that they are available with straps made up of ECONYL yarn.

These single-piece straps are made of repurposed nylon waste pulled out from the ocean ala fishing nets for instance. The upper-end Heritage timepiece is the B20 Automatic 42. The case is comprised of 18kt. red gold. Characteristics include a 26 jewel self-winding automatic movement with a 70-hour power reserve. It is water resistant to 200 m. and is completed with a rubber strap.

For comparability to perhaps a Panerai 183, I refer you to the following weblink that presents this model brilliantly. 


In closing this article, I hope that I have provided ample information to help you in deciding whether a Panerai or a Breitling watch is the choice for you. There are many prestigious brands such as the aforementioned and Rolex or Omega for instance.

Each has its stand-out features and something that differentiates each one from the other. In making your personal choice, I believe the greatest determiner of choice is “Do you want to wear a timepiece that everyone recognizes or one with a unique story and therefore a conversation piece?”

Breitling Watches

The luxury watch market is volatile, complex, and brings a thrill that is unmatched. From learning about the depths of horological history to following the hype around the industry today, it is a world that offers so much space to explore, discover, and make your own.

Whether you are intrigued by the mechanics of time telling and learning about various complications or interested in the design and aesthetic aspect that makes a watch visually appealing, there is something for everyone. The general watch community (and all of its subgroups) offers a space for enthusiasts to discuss, learn, and support each other amidst their independent horological journeys. 

There are many different watch brands that have their own place in the market. From the most affordable swatch to a highly sought after Rolex, there are plenty of options to choose from. Today we are going to focus on a watchmaker that holds a respectable place in today’s luxury watch market – Breitling. They are a watch brand that has been around for over a century and shows no sign of obsolescence.

Whether you are investing on a budget or have plenty of capital available to make your next purchase, Breitling offers a multitude of options to choose from. Today we’ll break down a brief history of Breitling, explore a couple of their most popular models, and give insight into how to make an educated decision when you’re preparing to make your next investment. 

For the enthusiasts out there looking to gain more knowledge in how to invest strategically, we’ve shared our insights into the luxury watch market and how to navigate it. Details to pay attention to when looking for a new timepiece, brands that are known to hold their value, and investing guidance are all topics we’ll be discussing in this guide. 

Brief History

Breitling History

Since 1884 Breitling has been a watchmaker trusted by explorers and watch connoisseurs alike. Breitling’s rich history alongside their incredible craftsmanship has led them to be a part of the upper echelon of fine Swiss watches and synonymous to brands like Rolex, Omega, and IWC. Being a highly esteemed watchmaker, Breitlings today are not only being regarded as the ultimate adventure watches but also great investment opportunities.

Being in business for well over a century, Breitling was at the forefront of innovation in the watchmaking world. They invented the first independent chronograph push-piece in 1915 and in 1923 found a way to separate the two functions of the movement that allow the watch to start/stop and reset the time allowing timekeepers to time successively without resetting the seconds hand to zero. Breitling at its time of inception was already ahead of Rolex by over 20 years.

From there they became a trusted source of tool watches for aviators, drivers, and divers alike. During the fifties (think MadMen era) Breitling was making strides in the marketing and advertising side of the house. They launched campaigns that targeted pilots, race car drivers, and divers.

They became a supplier for major airlines like Boeing by providing them with professionally built dashboard instruments to help with the accuracy of flight operations. The Superoecean watch, aimed at divers wanting to bring style and functionality to the sea, was launched in 1957.

Just five years later Breilting made its way to space on the wrist of Commander Scott Carpenter who orbited the Earth three times with a Navitimer. Breitling is also the only luxury watch brand that has had a partnership with the Royal Air Force that’s lasted over 20 years. Today, Breitling is independently run by former IWC CEO, Georges Kern.

In 2017 Kern moved in and immediately started transforming the brand into what it is today. He spearheaded a major rebrand, restructuring of the Breitling shops, and scouted new brand ambassadors. Keeping the history of Breitling alive, Kern divided their products into three main categories; air, land, and sea. Within these three categories are six watches that stand out in the Breitling collection and serve as great investment pieces. 

Which Breitling model holds value best?

Superocean Heritage

This watch is the perfect ensemble of necessary diving capabilities and timeless Breitling style. The Superocean Heritage is a collection that pays tribute to the original 1957 model and contains hints of the bold sixties aesthetic.

With a variety of options available, you can find a Superocean with a chronograph, date window, or even a special edition with Kelly Slater’s surf wear brand ECONYL. Adopted by both professional divers and stylish watch enthusiasts, the Superocean Heritage is a surefire option for those wanting to get into Breitling with the perfect balance of durability and style.

Premier Heritage Duograph

For those of you who prefer the juxtaposition of vintage style and modern elegance, this watch is the one for you. The Premier Heritage Dougraph is a piece that demonstrates the pinnacle of Breitling watchmaking.

The “Duograph” term was first used by Breitling in the mid 1940’s. The Duograph refers to a chronograph “rattrapante” (meaning “to catch up” in French) and can measure two elapsed times simultaneously. Being an elegant timepiece, you can find a Premier Duograph in stainless steel with a blue dial or 18k red gold with a black dial. Both versions come equipped with a handsome alligator strap. Coming in at retail around ten thousand USD, this watch presents itself as a serious investment piece.


Arguably one of Breitling’s most iconic watches. This pilot’s watch was originally designed in 1952 for aviators to help measure flight calculations. Just a couple years later, the largest pilots club in the world (The AOPA) designated the Navitimier as its official timepiece.

After that point, this watch became an instant classic. It made it to space on the wrist of Scott Carpenter in 1962 and has since been seen on the wrist of countless celebrities. Aside from plenty of color options available, Breitling has also reintroduced the AOPA wings to the 12 o’clock position. You definitely can’t go wrong with a timeless Navitimer. 


The Chronomat is the ideal daily driver for all your adventures. During the quartz revolution in the mid 80’s Breitling introduced a hefty, mechanical chronograph on the unique “Rouleaux” bracelet. A bold and unexpected move at the time was risky but the Chronomat was instantly deemed as a Breitling staple. Available in a variety of materials and colors, this watch embodies the versatility of being able to pair finely with a suit for an evening out or with your casual weekend fit, the choice is yours. 

Top Time

The Top Time was introduced in the 1960’s specifically for the design minded, young professionals of the era. This sleek chronograph has an unmistakable dial and quickly became a favorite for enthusiasts and collectors alike who refer to it as the “Zorro dial”.

The design is so eye-catching that the women of the watch community have also shown plenty of interest in this piece. If you’re looking for an investment piece, this is it. The modern Top Time is limited to 2000 pieces making it a treasure for the beholder. 

Do Breitling watches gain value over time?

Breitling Watches 2

When purchasing a new Breitling, it can be difficult to determine if it will gain value over the course of time. The luxury watch market is a difficult space to navigate and will most likely require some assistance by an experienced enthusiast who has a more in depth knowledge of the brands, trends, and things to look for when buying your next watch. Here are a few tips from our team that will help you navigate your next purchase.

Reference Numbers

Breitling has released a plethora of watches since their inception and each one holds a unique value depending on the design, movement, retail cost, and overall rarity. When researching your next watch purchase or evaluating your current watch, always check the reference number to see when the piece was made, its cost at retail, and its reputation in the watch community.

A watch that is seen on the wrist of a celebrity or famous athlete will always garner attention and increase in value. Modern Breitlings will have a reference number that consists of a letter and five numbers and vintage models can be identified by a serial number. 


The value of your Breitling may depend on when it was made. For many watch brands, the older the watch is, the more it is valued. A vintage model of your Brietling will be worth much more than its retail price. Anything that was made into a limited edition will also increase the value with time.

With there being only 2000 modern Top Times, this is the perfect example of a watch that will appreciate with time due to a low supply and high demand. When buying a new Breitling, plan on taking care of it as best you can so it has a better chance of increasing in value by the time you are ready to sell or trade. 

Are Second Hand Breitlings a Good Investment?

Breitlings are amongst the top tier of luxury watches that have the advantage of their name alone driving a ton of value. Watchmakers that stand behind a rich history and high quality of craftsmanship will always be worth investing in. A combination of the timeless designs and excellent mechanics of Breitling makes it an evergreen brand worth investing in. 

Over the years Breitling has made a significant effort to diversify their catalog and expand the boundaries of modern watchmaking. The classic models listed above like the Navitimer and Top time are examples of Breitling models that will always hold their value and be sought after in the watch market.

They have also stayed relevant to modern aviation by coming out with various smartwatches designed for pilots and aeronautical professionals. For the enthusiasts with a more stylistic approach, Breitling has designed many different straps, case, and dial variations that encourage you to find the watch that best fits your aesthetic. 

When looking into the second hand market you’ll notice that certain models of Rolex will sell significantly higher than retail. Second hand Breitlings will not usually experience price hikes like certain Rolex models which in turn makes them great watches to find in the preowned market.

When buying a second hand Breitling you will most likely pay less than the retail price. Finding a second hand watch under retail will help widen your horizons and allow you to explore models that you may not feel comfortable paying retail prices for. 

Other Watch Brands that will hold their value

It may be difficult to determine what brand and model will hold its value but there are a select few brands that historically have done an excellent job at holding their value well after their production date. These brands are the brands you see in movies, on celebrities, and in pop culture. For starters, one of the major watch brands that will always hold their value is Rolex

Rolex is one of the most well known watch brands in the world and is known as a household name, recognizable by many. Rolex has been around since 1905 and has done an excellent job at marketing their watches to the masses. A combination of their unmatched craftsmanship and widespread publicity has deemed them one of the most valuable watch brands in the market.

At this current point in time, many of their sport models like the GMT, Daytona, and Submariner are trading around 2-3 times their retail value. For many, Rolex is the go-to for a versatile, high quality, and stylish timepiece that will hold its value through the test of time. 

Another brand that holds its value very well is Patek Philippe. Patek may be lesser known to those unfamiliar with the watch world but they are a favorite name for many enthusiasts, collectors, and admirers of the brand’s fine craftsmanship. The brand was founded in 1839 in the heart of Swiss watchmaking, Geneva Switzerland.

They have always been at the forefront of Swiss watchmaking by introducing new ways of measuring time and even achieving the world timekeeping precision record for mechanical watches in 1962 that is still unbeaten today. Patek Philippe has consistently proved that it is a brand worth investing in, between the precise movements and timeless designs, a Patek would be a wonderful addition to your watch collection or as an investment piece. 

Audimars Piguet is another watch brand that has been known to hold its value very well and is consistently becoming more popular in today’s culture. The brand has been consistently seen on NBA players’ wrists, famous artists, and icons of pop culture. You may recognize the Royal Oak or Aquanaut models that have achieved grail status and are selling for prices well over 100k usd.

Whereas Patek Philipe may seem geared towards the more mature crowd with elegant designs, impressive complications, and leather straps, Audimars Piguet is gaining a lot of traction with the younger crowd with their sleek, modern, stainless steel sports models. 

Watch brands that were founded over a century ago are able to rely on the rich history of their brand to be one of the biggest value propositions behind their craftsmanship. Brands like those mentioned above and others like Omega, IWC, and Jaeger-LeCoultre are perfect examples of this.

A deep history creates a strong foundation for the market to build familiarity and trust around. This in turn creates value around the watches they produce which then results in the beautiful game of supply and demand we witness in today’s market. 

As fellow watch enthusiasts, the Exquisite Timepieces Team will always encourage you to buy a piece you truly love no matter how much of a value prop there is behind the name or model. Whether it is purely an investment or just for you, it’s important to stand behind your purchase and be educated on the brand’s history and the story of your watch.

We also believe it’s important to expand your horological horizons and learn about the many other watchmakers in the market. By building a solid foundation of knowledge and understanding of the world of watches you’ll be able to make better informed decisions and have higher chances of finding a watch that you really connect with.

Should I invest in watches?

If you have a genuine interest in watches then we would definitely encourage you to delve into the world of horology. One of the great things about the watch market is that it is so vastly diverse that you will inevitably find a community based around your same taste in watches. Being a part of a community based around your favorite watch brand or style of watches becomes a wonderful roi.

You will naturally soak up more knowledge around the history and culture of your timepiece which will strengthen your trust and connectedness to the brand. If you are looking into purchasing watches purely for the investment purposes, it is still just as important to build knowledge around the brands reputation, history, and value in the aftermarket.

There are many brands in the market that lose tremendous value as soon as they’re deemed “pre owned” and there are those that will guarantee a return especially when they become categorized as “vintage.” It will be up to the investor to pull the trigger on a watch at the right time and right price. Being a very volatile market, it will inevitably take plenty of time and experience to successfully trade watches as investments.

We don’t recommend going in blindly and jumping straight into purchasing a bunch of watches but rather taking the time and effort to decide your position in the market and your personal investment strategy.  With these two perspectives in mind, we believe there should be a healthy balance between your investment strategy and general curiosity of the watch world.

These two combined will allow you to make smart investment decisions while enjoying the journey along the way. The watch industry has such a rich history and extensive network in today’s world that it would be impossible not to enjoy participating in something so many live to appreciate. 

Back to Breitling

After discussing some of the highlights of Breitlings history, a handful of their most popular models, and where they stand in the market compared to other popular brands, we trust you’ll be equipped to successfully begin your investment journey. Breitling is held to a high regard in today’s market and will most likely continue to do so.

From their impressive history of watchmaking to their growing popularity today, Breitling offers a fantastic community to be involved in. Whether you’re just getting into watches or consider yourself an avid collector, finding the right Breitling model can be a great investment.

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