Tag Heuer Archives - Exquisite Timepieces
Home / Blog / Tag Heuer


Category: Tag Heuer

Best Tag heuer watches

Driving a race car can be a thrilling and intense experience for the driver. The physical sensation of speed, the need for split-second decision-making, and the competition with other drivers can create an adrenaline rush.

The driver must also manage their focus, technique, and concentration over a long race, often feeling physically exhausted at the end. For the audience, watching a race can evoke excitement, anticipation, and tension.

Hearing the roar of the engines and seeing the cars whizzing by can be a sensory overload. The thrill of the competition and the skill of the drivers can also evoke admiration and awe. Racing is more than just a competition; it represents the human drive for achievement, pushing the limits of technology and performance.

The energy and excitement of racing have inspired many, including TAG Heuer, a Swiss luxury watchmaker known for its connection to the world of motorsports. TAG Heuer has been a part of the racing world for over 150 years and has captured the passion and energy of the sport in its line of watches. These timepieces are designed to reflect the spirit of racing, with bold designs, high-precision movements, and innovative technology.


Historical Review

TAG Heuer is a Swiss luxury watch brand with a rich history dating back to 1860. Founded by Edouard Heuer in St-Imier, Switzerland, the brand initially made a name for itself as a producer of high-quality chronographs.

Over the years, TAG Heuer has continued to push the boundaries of innovation and design, constantly evolving to stay at the forefront of the luxury watch industry. Originally founded as Heuer, the brand introduced its first chronograph wristwatch, which became popular among race car drivers and aviation pioneers in the early 20th century.

During World War II, the company supplied timepieces to the Allied Forces. Heuer faced several problems during the quartz crisis of the 1970s, and it was acquired by the TAG group in 1985. In 1999, the brand became a part of the LVMH group, one of the largest luxury products companies in the world.

One of the brand’s most iconic models is the Carrera, a chronograph that was first introduced in 1963 and remains popular to this day. In the 1980s and 1990s, TAG Heuer expanded into the realm of sports timing, becoming the official timekeeper for many major international sporting events, including the Olympic Games and Formula One. 

Should You Buy a TAG Heuer Watch?

TAG Heuer has positioned itself as a decent entry-level luxury watch brand. One factor that makes TAG Heuer stand out from other brands is its commitment to combining traditional Swiss craftsmanship with modern technology.

TAG Heuer’s watches are designed for a wide range of consumers, from fashion-conscious individuals looking for a stylish accessory to sports enthusiasts looking for a high-quality timepiece that can keep up with their active lifestyle. 

For those who are looking for a decent entry-level luxury watch brand with a strong connection to the world of sports and a commitment to combining traditional Swiss craftsmanship with modern technology, TAG Heuer is definitely worth considering.

What Collections Are Offered by TAG Heuer?

  1. Carrera: A classic collection that includes chronographs and three-hand watches inspired by the Carrera Panamericana road race.
  2. Monaco: A sporty collection featuring square-shaped chronographs and three-hand watches known for their bold and distinctive design.
  3. Aquaracer: A collection designed for water sports featuring dive watches with water-resistant cases and rotating bezels.
  4. Formula 1: A collection inspired by the world of motorsports, offering sporty chronographs with bold color combinations and robust construction.
  5. Link: A collection of sophisticated and elegant watches for men featuring classic three-hand designs and chronographs.
  6. Connected: A collection of smartwatches that combine traditional Swiss watchmaking with advanced technology and features such as fitness tracking, mobile payments, and voice control.
  7. Other collections include the Autavia, the Heuer 02T, the Heuer 01, and the Monza. Each collection offers a range of styles, materials, and features, giving customers a variety of options to choose from when looking for a TAG Heuer watch.

Additionally, TAG offers a number of special edition timepieces with limited numbers in circulation.

What Are Some Criticisms of the Brand?

  1. Price: Some customers have criticized the high cost of TAG Heuer watches, considering the price to be too steep for what they perceive to be a mass-produced luxury product.
  2. Quality control issues: Some customers have reported problems with the durability and reliability of their TAG Heuer watches, including issues with water resistance, battery life, and chronograph functions.
  3. Lack of originality: Some critics have accused TAG Heuer of being too focused on following trends and copying other luxury brands rather than developing truly original and innovative designs.
  4. Environmental impact: Some customers have raised concerns about the environmental impact of luxury watch production, including the use of precious metals and minerals, as well as the carbon footprint of shipping and packaging.

It’s worth noting that while these criticisms are prevalent, they are far from universal and many customers are highly satisfied with the quality and value of their TAG Heuer watches. The brand continues to be one of the most well-regarded luxury watchmakers in the world, offering a wide range of styles and models to suit different tastes and preferences.

Buyer’s Guide

  1. Style: TAG Heuer offers a wide range of watch styles, including chronographs, dive watches, and sports watches. Consider your personal style and what type of watch will best suit your needs when making your choice.
  2.  Movement: TAG Heuer uses both mechanical and quartz movements in its watches. Mechanical movements are powered by winding a spring and are considered to be more traditional and high-end. In contrast, quartz movements are powered by a battery and are considered more accurate and reliable. Consider which type of movement is best for your needs and preferences.
  3. Price & Availability: TAG Heuer watches are not the most affordable option on the market, and prices can range from a few thousand dollars to tens of thousands of dollars. Additionally, some models may be difficult to find in certain regions, so be sure to research availability before making a purchase.
  4. Features: Consider what features are important to you in a watch, such as water resistance, date display, and stopwatch functionality. TAG Heuer offers a range of watches with different features, so make sure to choose one that meets your needs.

The Best TAG Heuer Watches

1. TAG HEUER MONACO 39MM (ref. CBL2111.FC6453)

TAG HEUER MONACO 39MM (ref. CBL2111.FC6453)

The TAG Heuer Monaco is a luxury chronograph watch that was first introduced in 1969. It was named after the Monaco Grand Prix, one of the most prestigious races in the world of motorsports.

The watch was designed to be a sporty and bold timepiece, with a square-shaped case that was a departure from the traditional round shapes of other watches of the time.

This edition comes in a blue and white dial, with silver lined hour and minute hands, in addition to red second and subdial hands. This watch is also available in a black and white dial with a stainless-steel bracelet. 

Specs & Features:

  • Case size: 39mm
  • Case Material: Stainless steel
  • Dial Color: Blue/white & black/white
  • Movement: Caliber HEUER02, in-house automatic movement
  • Power reserve: 80 hours
  • Bracelet/strap: Blue alligator leather 
  • Features: Hours, minutes, seconds, chronograph & date

Price: $7,100

2. MONACO Automatic Chronograph 39MM (ref. CBL2180.FC6497)

MONACO Automatic Chronograph 39MM (ref. CBL2180.FC6497)

Referred to as the “Dark Lord”, this titanium beauty was released for the 50th anniversary of Monaco. Of course, the Monaco model is associated with Steve McQueen, and this takes the heritage to the next level.

This watch pays homage to the all-black 70s Monaco. The dial is black with rose gold hands and markers. The second hand is a contrasting red. The open caseback with rose gold is a work of art. All this is paired with a black alligator leather band. 

Specs & Features:

  • Case size: 39mm
  • Case material: Titanium 
  • Dial colors: Black
  • Movement: Caliber HEUER02, in-house automatic movement
  • Power reserve: 80 hours
  • Bracelet/strap: Black alligator strap
  • Features: Hours, minutes, seconds, chronograph & date

Price: $8,600.00



The TAG Heuer Carrera is a line of luxury chronograph watches that was first introduced in 1963. The watch was named after the Carrera Panamericana, a legendary road race held in Mexico during the 1950s.

The Carrera was designed to be a sporty and precise timepiece focused on durability and accuracy. This particular reference steers away from the traditional chronograph Carrera models. It’s an interesting option for an everyday timepiece, thanks to the simplicity of its design and the day-date complication.

Worn by Canadian actor Ryan Gosling, this watch features a blue dial with silver and white hands and markers. It’s paired with a blue alligator leather strap. This model also comes in various dial colors, including black, gray, silver, and steel blue.

Specs & Features:

  • Case size: 45mm
  • Case material: Titanium 
  • Dial colors: Black
  • Movement: (Caliber 5)
  • Power reserve: 38 hours
  • Bracelet/strap: Blue alligator leather strap
  • Features: Hours, minutes, seconds, day & date 

Price: $3,100

4. TAG HEUER CARRERA X PORSCHE RS 2.7 42MM (ref. CBN2045.FC8316)


This special edition, with only 250 in circulation, is a stunner. As the name implies, this watch is a tribute to the Porsche RS 2.7 race car, which came in white with a red racing stripe. This timepiece features a rose gold case, hands, and markers. A date is displayed at the 6 o’clock position. 

The back of the watch case is open, and there’s a Porsche-like steering wheel positioned over the movement. The dial is white with sporty red accents, second hand, and subdials. It’s paired with a red leather alligator leather strap. There’s also a less expensive version in stainless steel, white, and blue, which is also a special edition with 500 in circulation. 

Specs & features:

  • Case size: 42mm
  • Case material: Pink gold
  • Dial colors: White
  • Movement: Caliber HEUER02, in-house automatic movement
  • Power reserve: Approximately 80 hours
  • Bracelet/strap: Red alligator leather strap
  • Functions: Hours, minutes, seconds, date & chronograph 

Price: $23,550



This sporty, amusing, and remarkable timepiece pays homage to the world of Mario Kart. There are only 250 in circulation for this special edition. This timepiece, while humorous, is no joke, with several meticulous details ensuring this Haute Horlogerie piece is noticed.

Starting with the ceramic bezel with the Mario Kart logo in white Super-LumiNova. The tourbillion cage features Mario in his kart, the Spiny Shell, and Bullet Bill “chasing” each other. 

The dial is black with red accents, including the subdials. The hands and markers are outlined in black with white LumiNova centers. The timepiece is encased in grade 5 titanium that’s been finely brushed and polished. The black calf leather strap includes contrasting red stitching. 

For those unaware, a tourbillon is a mechanism in a mechanical watch that compensates for the effects of gravity on the movement. It does so by rotating the balance wheel, escapement, and other components inside a cage, averaging out any positional errors, and improving accuracy.

It is considered a high-end complication and is admired for its technical sophistication and beauty.There’s also a less expensive version, sans tourbillon, offered in a stainless-steel case. 

Specs & Features:

  • Case size: 45mm
  • Case material: Titanium
  • Dial colors: Black
  • Movement: Calibre Heuer 02T, in-house movement
  • Power reserve: 65 hours
  • Bracelet/strap: Black leather strap 
  • Features: Hours, minutes, seconds & chronograph 

Price: $25,600

6. TAG HEUER FORMULA 1 43MM (ref. CAZ101AC.BA0842)


The TAG Heuer Formula 1 collection is a line of sporty and stylish watches designed for active individuals. Inspired by the world of motorsports, these watches feature bold designs, durable materials, and precise Swiss movements. 

The collection includes a range of quartz and automatic chronographs with features like water resistance, unidirectional rotating bezels, and easy-to-read dials. With its combination of performance and style, the TAG Heuer Formula 1 is a popular choice for those seeking a versatile timepiece that can keep up with their active lifestyle.

This timepiece sports a black dial with a checkered racing flag pattern and contrasting yellow accents. It boasts a black ceramic tachymeter. The hands and markers are silver lined. It’s paired with a stainless-steel bracelet. 

Specs & Features:

  • Case size: 43mm
  • Case material: Stainless-steel
  • Dial colors: Black 
  • Movement: Quartz 
  • Bracelet/strap: Stainless-steel  
  • Functions: Hours, minutes, seconds & chronograph 

Price: $2,250



The TAG Heuer Aquaracer is a line of dive watches first introduced by TAG Heuer in 1982. Inspired by the brand’s rich heritage in water sports and underwater exploration, the Aquaracer was designed to be a reliable and stylish timepiece for divers and water enthusiasts. 

One of the key features of the Aquaracer is its water resistance, with many models rated for depths up to 300 meters. The watches also feature durable and comfortable bracelets, unidirectional rotating bezels for timing dives, and easy-to-read dials with luminous markers.

This timepiece is encased in stainless steel and features a blue dial with a horizontal pattern and a magnified date window at the 6 o’clock position. It also includes a GMT function, making this great for travelers and divers. The model comes in various colors (black and blue dials) and strip/bracelet combinations.

Specs & features:

  • Case size: 43mm
  • Case Material: Stainless-steel
  • Dial colors: Blue 
  • Movement: Automatic (caliber 7)
  • Power reserve: 50 hours
  • Bracelet/strap: Stainless-steel 
  • Features: Hours, minutes, seconds, date & GMT

Price: $3,800



Some describe the dial of this timepiece as the color of the sky. It’s a lovely soft blue, streaked dial featuring three sub-counters that convey the vastness of the sky. The color makes for a perfect match for a TAG Heuer Aquaracer. It’s water resistant 200M, making it suitable for swimming and snorkeling. It’s paired with a stainless-steel bracelet.

Specs & features: 

  • Case size: 40mm 
  • Case material: Stainless steel
  • Dial colors: Light blue
  • Movement: Quartz
  • Bracelet/strap: Stainless-steel
  • Hours, minutes, seconds & date

Price: $2,650



The TAG Heuer Autavia is a line of chronograph watches with a rich history dating back to the 1960s. The name “Autavia” is a combination of “automotive” and “aviation”, reflecting its origins as a dashboard timer for race cars and aircraft.

The original Autavia watches were known for their sturdy construction, easy-to-read dials, and reliable movements, making them popular among drivers and pilots. In the 1970s, TAG Heuer expanded the Autavia collection to include wristwatches, offering a stylish and practical alternative to traditional tool watches.

These early Autavia watches were popular among sports enthusiasts, including divers and adventurers, who appreciated their durability and versatility. This timepiece looks classy in all-black, from its black ceramic bezel to its black dial with silver-lined hands and markers. It pays homage to its aviation heritage.

TAG Heuer describes this as a watch for free spirits, and it certainly captures that feeling of airborne adventure. It features a COSC-certified Flyback chronometer that gets the job done and looks great doing it. 

Specs & features: 

  • Case size: 42mm
  • Case material: Stainless steel
  • Dial colors: Black
  • Movement: In-house Calibre Heuer 02 COSC Flyback
  • Power reserve: 80 hours
  • Bracelet/strap: Black alligator leather strap
  • Hours, minutes, seconds & chronograph  

Price: $6,750

10. TAG HEUER LINK 41MM (ref. WBC2112.BA0603)

TAG HEUER LINK 41MM (ref. WBC2112.BA0603)

This model was worn by racing legend Ayrton Senna, who was a legendary Brazilian Formula One racing driver. He competed in the sport from 1984 to 1994. He is widely regarded as one of the greatest drivers in the history of motorsports and is remembered for his exceptional skill, competitiveness, and bravery on the track. 

This timepiece is as daring as the man it’s remembered for, while remaining sporty and elegant. It’s encased in stainless steel that’s been so polished it almost looks like liquid metal. That stunning display is matched by an equally arresting blue dial with luminescent silver indexes and finished off by a high-end luxury version of the iconic double-S bracelet. This watch also comes in a black dial version.

Specs & features: 

  • Case size: 41mm
  • Case material: Stainless-steel 
  • Dial color: Blue
  • Movement: Automatic (Caliber 5)
  • Power reserve: 38 hours
  • Bracelet/strap: Stainless-steel
  • Features: Hours, minutes, seconds & date

Price: $3,300


Today, TAG Heuer is arguably most known for its association with the world of motorsports and iconic figures like Ayrton Senna and Steve McQueen. Hopefully, from this list, you can see that besides their racing chronographs, they also produce a variety of watches that are suitable for everyday use, travelers, and divers.  

TAG Heuer is popular with a wide range of people, including watch enthusiasts and collectors who appreciate the brand’s reputation for high-precision timepieces and innovative designs. It also attracts sports fans and athletes, as TAG Heuer is associated with high performance and precision through its partnerships with various sporting events and collaborations with athletes. 

TAG appeals to professionals and businesspeople who seek a luxury watch that combines style, reliability, and practicality. The brand has also grabbed the attention of trendsetters and fashion-conscious individuals who appreciate the brand’s contemporary design aesthetic and the appeal of luxury Swiss watches.

TAG Heuer appeals to people who are looking for a luxurious timepiece that reflects their style, ambition, and appreciation for quality. For expert guidance in purchasing your next TAG Heuer timepiece, contact your friends at Exquisite Timepieces

best Tag heuer dive watches

TAG Heuer dive watches are popular. Often given as a graduation present or to celebrate a major milestone, many consider them to be their first “real” luxury watch. Seen on the wrists of American Presidents like Barack Obama and worn by movie star characters like James Bond, they’re spotted everywhere in pop culture. It’s easy to see why. Their popularity stems, at least partly, from their affordable prices, broad list of features, striking styles, and models with both quartz and automatic options. 

TAG Heuer’s dive watches have gained a reputation for their exceptional quality and durability, making them a favorite among divers and water sports enthusiasts. With a wide range of models to choose from, each with its unique features and capabilities, it can be challenging to decide which TAG Heuer dive watch best fits your needs.

This article aims to examine some of the top TAG dive watches on the market today. We’ll explore their specs, features, style, and price points. So, if you’re in the market for a dive watch, especially a TAG, we’ve done the homework for you.  

About TAG Heuer Dive Watches

TAG is probably most known for its dive watch collection – a close second might be their popular Formula 1 collection, which offers unique styles celebrating motorsports and useful features and tools, like 200 meters of water resistance and tachymeters that can track a car’s speed. In this article, we’ll focus on their Aquaracer 200 collection and their 300 and 1000 series.

TAG Heuer dive watches are a stylish and functional option for those looking for a timepiece that can withstand the rigors of diving. With its roots in the late 70s and early 2000s, the current line of Aquaracer Professional collections is more refined than its predecessors. 

TAG has designed the new Aquaracers around 6 must-have features for a dive watch: 

  1. Water resistance of 200 meters or more 
  1. A screw-down crown
  1. A double-folding clasp
  1. Sapphire crystal
  1. A unidirectional bezel that sounds and looks well made
  1. Luminous hands and indices

History of TAG Heuer Dive Watches

TAG’s history with dive watches dates back to the 1970s. This is when the brand first introduced its Professional line of dive watches, which were water resistant to 200 meters. Throughout the 1980s and 1990s, TAG Heuer continued to innovate in the realm of dive watches.

In 1985, the brand introduced the TAG Heuer 2000, which was water-resistant up to 300 meters and featured a helium release valve for use during saturation diving. This watch became popular among professional divers and was worn by Jacques Mayol, a world champion free diver. 

By 2003 TAG released their Aquaracer collection, which has become one of their most desired lines. These dive watches offered deeper water depth ratings of 300 plus meters. Today, they have timepieces rated to 1,000 feet with some impressive dive features. 

Celebrities Known to Wear TAG Heuer Watches

TAG Heuer has been a luxury timepiece of choice for decades, with many famous celebrities and professional divers choosing their dive watches as their preferred choice. Here are just a few of the notable names who have been spotted wearing TAG Heuer dive watches:

1. Tom Brady – The legendary NFL quarterback has been known to sport a TAG Heuer Aquaracer during his downtime.

2. Leonardo DiCaprio – The Oscar-winning actor and environmental activist has been seen wearing a TAG Heuer Aquaracer Chronograph.

3. Cameron Diaz – The Hollywood actress and former model has been spotted wearing a TAG Heuer Aquaracer Lady.

4. Jeremy Lin – The NBA star has been seen wearing a TAG Heuer Aquaracer 500M.

5. Jean-Michel Cousteau – The son of legendary oceanographer Jacques Cousteau has been a TAG Heuer ambassador for many years and has even helped to design a limited-edition TAG Heuer Aquaracer.
6. David Guetta – The French DJ and producer has been spotted wearing a TAG Heuer Aquaracer during his performances.

The Best TAG Heuer Dive Watches



This series of Aquaracer watches dates back to the 1980s. The Aquaracer Professional 300 features a classic dive watch design with a ribbed black dial and white hands and indicators, making it easy to read. The seconds hand features a mustard tip. There’s a date window at the 6 o’clock position. 

The watch case is sized at 43mm, making it suitable for medium to larger wrists. The timepiece is powered by Calibre 5 Automatic with a 38-hour power reserve. The watch comes with a stainless-steel bracelet giving it a brawny and sporty appeal.

The back of the case includes an etched, raised diver’s helmet emblem. Of course, as a professional dive watch, it has a water resistance of up to 300m. This is an excellent entry-level luxury dive watch. 

Price: $3,400  



The Aquaracer Professional 200 sports a ribbed blue sunray brushed dial with silver-lined hands and trapezoid indicators, in contrast to the dots on the 300 series. There’s also a date window at the 6 o’clock position. 

The case size is 40mm, and the bezel is brushed steel, in divergence from the ceramic bezel of the 300. Under the hood, it’s powered by the same movement as the 300. On the back of the case is a raised compass symbol.

As the model number implies, it’s water resistant to 200m. All of this is paired with a stainless-steel bracelet. 

Price: $2,850 



The 300 GMT is a striking, high-performance diving watch that combines style and functionality equally. This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel that allows for accurate timing of diving sessions.

This model matches the style and features of the 300 series with a few notable distinctions. The eye-catching blue dial is ribbed, featuring a GMT function and a Cyclops date window at 6 o’clock. The ceramic bezel is half blue and white. 

The timepiece is powered by the Calibre 7 automatic with a 50-hour power reserve. The watch is fitted with a handsome brushed stainless-steel bracelet. 

Price: $3,800  



This model, with its black ribbed dial, is virtually identical to the 200 automatic reviewed above; however, it’s powered by a quartz movement. Quartz movements offer exceptional accuracy and a lower price point, as they’re a product that can be mass-produced on an assembly line, in contrast to the meticulous, handmade process required for an automatic movement.

There’s no date window, just a clean dial with hours, minutes, and seconds. The bracelet of the Aquaracer Professional 200 is made of stainless steel and features a double safety clasp and extension system that allows for easy adjustment, even when wearing diving gear.

The three-link bracelet style has polished center links and brushed outer links. The watch also comes with a black rubber strap that can be easily swapped out for a more casual look. It gives you the same look at a better price point if you can live with a quartz. 

Price: $2,150  



This model 300 is paired with a ribbed blue rubber strap to match the blue ribbed dial, creating a head-turning, sporty look. The case size is 43mm. The strap features a steel, folding clasp secured by push buttons. There’s also an option for a NATO strap. 

TAG Heuer Aquaracer Professional 300 Blue Dial 43mm is a bold diving watch that is both practical and stylish. It combines TAG Heuer’s commitment to precision timekeeping with a rugged design perfect for outdoor activities, making it an excellent choice for those who demand the best in form and function. 

Price: $3,200  



The 40mm case, bezel, and bracelet are all made of brushed titanium and this pairs quite nicely with a black ribbed dial. There’s a date window at 3 o’clock, unlike the model WBP2111.BA0627, where it’s in the 6 o’clock position.

The indices, hour, and minute hands are silver lined, and the seconds hand and outer accents are turquoise, offering a pop of color. The timepiece features a solargraph, which means the quartz movement is powered by the sun and, therefore, never requires a battery replacement. 

The watch is light and wears comfortably on the wrist. The timepiece is sporty but is thin enough to slip under a dress shirt and can be worn with business casual or even a suit. 

Price: $3,050 



The Professional 300 Orange Diver is a bold and rugged diving watch that is as functional as it is unique. This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel that allows for accurate timing of diving sessions.

Inspired by the 1979 version, which proved to be popular with collectors, this sporty model boasts an orange ribbed dial with a cyclops date at 6 o’clock. It’s noticeably more refined than the original model it pays homage to. 

The 43mm dodecagon-shaped case and ceramic black bezel pair nicely with the orange dial for a standout look. This timepiece makes a statement on the wrist and will surely get noticed.

Price: $3,400



The Aquaracer Professional 1000 is one cool dive watch with so much to offer. It has a large 45mm case and a black ceramic dodecagon bezel. The feel and sound of the turning bezel exude quality. The black and orange bezel is a steel and ceramic blend.

The dial is ribbed black, and the minute and seconds hands are orange lined. There’s a date window at 6 o’clock. The watch sits high on the wrist and is a touch heavier than one might expect from a case made of titanium. However, many find it to be comfortable.

On the side of the case, at 9 o’clock, there’s a helium release valve. On the opposite side, there’s a screw-down crown and crown guard. The timepiece is powered by an automatic movement with a 70-hour power reserve and is water resistant up to 1,000m. It also offers a hacking seconds feature for precise timing. 

The bracelet is made of grade 5 titanium with folding claps and push buttons, keeping everything secure, even under active conditions. The bracelet also includes an extension to fit over a diving suit. You won’t find these same features and quality craftsmanship offered anywhere near this price point from Omega or Rolex. Included in the box is a handy diver’s flashlight at no extra cost!

Price: $6,650 



This model offers an understated but refined silver sunray brushed dial, unlike the previously reviewed, sporty orange dial. This model has large black gold-plated hands, a magnified date window at 6 o’clock, and a black ceramic bezel.

The bracelet of the Aquaracer Professional 300 is made of stainless steel and features a folding clasp with a double safety push-button system that allows for easy adjustment, even when wearing diving gear.

This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel. This model comes in seven different configurations with various dial colors and strap options. The watches come with a black leather travel pouch with contrasting red stitching and the official TAG Heuer logo. 

Price: $3,400 



Something about this version of the Professional 300 reminds me of British race cars. Maybe it’s the light titanium case, sized at 43mm. Perhaps it’s the color. The green sunray brushed dial and silver-lined white indices are sharp and easy to read.

The ceramic bezel is also green. A magnified date window at 6 o’clock adds functionality to the timepiece’s good looks. The case and bracelet are made of grade 2 titanium with an attractive and unique sandpaper finish, making the watch light and comfortable on the wrist.

It’s powered by a Calibre 5 automatic with a 38-hour power reserve and is water resistant to 300m, which gets the job done. To my eye, the timepiece would look great over a wetsuit when exploring the ocean depths and would look equally as bright paired with khakis and a field shirt on a hike. 

Price: $4,200



This is a nice pairing of a bright white ribbed dial with black and white indices and black-lined hands. This model tip’s its hat to Heuer’s luminous dials from the 1980s. There’s a magnified date window at 6 o’clock. The bezel and rubber strap are black, giving the watch a sleek appearance, and when paired with the bright white, there’s a noticeable arctic flair. 

With this watch on the wrist, one can almost imagine themselves retracing the steps of Shackleton’s arctic expedition, though perhaps from the comfort of a warm cruise ship. The stainless steel case, made of DLC steel, measures 43mm. It’s powered by a Calibre 5 automatic with a 38-hour power reserve. 

The good looks of this timepiece are matched with solid performance. This watch can also be fitted with a light and dark blue strap or a black and gray strap.

Price: $3,750 



This is an all-black watch from the dial to the bezel and rubber strap. The case is made of steel and measures 40mm, which is suitable for a wrist of 15 cm or more. The hour and minute hands are white and lined in silver, as are the indices. The seconds hand is light blue, offering a pop of color. There’s a date window at 3 o’clock.

The bezel design features a unique luminous patterned insert that reminds me of a stormy ocean. The DLC black coated steel and rubber strap make this a rugged timepiece, ready for any conditions. As noted on previous models, the solargraph allows the watch to be powered by the sun or artificial light without the need for a battery replacement. 

Price: $3,050 



This is a fun and feminine model, sized perfectly for women at 36mm. The dial is a cotton candy pink with a wave pattern, which looks bright against the polished ceramic black bezel. The hours are marked with genuine diamonds. There’s a magnified date window at 6 o’clock. 

The watch is powered by a Calibre 5 automatic with a 38-hour power reserve. But don’t let the pink and diamonds fool you. This is a true diver’s watch, with water resistance up to 300m. 

The bracelet is stainless steel with a folding clasp. This model comes in five different colors and strap configurations. 

Price: $3,600 



The Professional 300 in two-tone gold and brushed steel is a classy women’s timepiece. It’s sized perfectly for ladies’ wrists at 32mm and features a yellow-gold bezel and a gray, wave pattern dial. The hands are gold, and the hours are marked with gold-lined diamonds.

There’s a magnified date at 3 o’clock. The movement is a Calibre 9 automatic with a 40-hour reserve. It has a balance frequency of 28800 vibrations per hour (VPH). The balance frequency of a wristwatch refers to the number of oscillations or vibrations that the watch’s balance wheel makes per hour.

A balance wheel is a key component of a mechanical watch’s movement, and it swings back and forth at a constant rate to regulate the watch’s timekeeping. The three-link bracelet has polished gold center links flanked by brushed steel links. 

Price: $3,600  



The timepiece has a mother-of-pearl dial with silver-lined hands and diamonds marking the hours. The diamonds are a brilliant-cut 1.4mm VS. The dial face is clean and simple, with no date. The bracelet and bezel are stainless steel, and it’s powered by a quartz movement.

The bracelet comes with a comfort extension link and double safety push buttons. This version of the TAG Heuer Aquaracer has a screw-down crown and is water-resistant to 200m, which makes it suitable for swimming and light snorkeling. This watch comes in five different colors and strap/bracelet combinations. 

Price: $2,650 

Parting Thoughts

TAG Heuer’s commitment to design, rigorous engineering, and useful tool watch collections in diving have propelled the brand to great heights. If you’re in the market for a dive watch, you can’t go wrong with their Aquaracer collection, with price points and styles to suit the needs of the everyday buyer, as well as models that meet the needs of the military and dive professional. All this is offered at prices far below other luxury brands like Rolex and Omega. 

Tag Heuer vs Longines

There is something uniquely striking in the history of Tag Heuer and Longines. They all started in the same small Swiss village, in small workshops, and with a great desire to make exquisite timepieces. More than a century later, these companies have become world-renowned brands, raking in billions of dollars in revenue and manufacturing watches so sophisticated they make the founders beam proudly from their graves.

Watches from Tag Heuer and Longines are versatile, bold, functional, and impeccably accurate. And most come with a modest price point. Take, for instance, the two watches we have reviewed in this article- the Tag Heuer Aquaracer and Longines HydroConquest.

They are excellent watches for beginner collectors. With a 300m water resistance, they are also highly functional for outdoor enthusiasts. Tag Heuer and Longines have invested heavily in technology and innovation in their timepieces. Longines timepieces, for instance, have been a common feature as a timer in all major sporting events around the globe.

Heuer timepieces have been trusted and incorporated as dashboard components by high-end automotive companies (such as Ferrari). This article offers a side-by-side comparison between the two watches to provide more insight and help you make an informed decision when purchasing.

Brief History

Longines Watches

Longines history is interesting. Its founders, led by Auguste Agassiz, set up a workshop in a small village, St-Imier, where they started creating their first timepiece. They had no running water, electricity, or any form of technology. Yet, since 1832 when the company began, Longines has maintained its position as one of the oldest continuously operated watchmaking companies in the world.

Auguste’s cousin, Francillon, was responsible for steering the company into the era of industrialization. He understood the importance of innovation. The competition from other equally renowned brands that set up shop during this time (Philippe Patek in 1839, A. Lange & Sohne in 1845, Omega in 1848, etc.) was a driving force.

He wanted to create timepieces that would stand the test of time, and be revolutionary, well-respected, and innovative. In 1867 they acquired the oldest registered trademark that is still in use today. With the adaptation of technology and the skills of well-experienced watchmakers, Longines produced excellent stopwatches, chronographs, and time-keeping accessories.

The Longines’ calibre 19.73N (in 1911) was among the first wrist chronograph watches. Longines timers and stopwatches have been featured in almost all major sporting events across the globe with impressive accuracy. These include skiing, horse racing, car rallies, the commonwealth games, formula 1 games, and cycling races.

Tag Heuer S.A. company began much later (in 1860) as Uhrenmanufaktur Heuer AG. It was also founded in the small Swiss village of St-Imier by Edouard Heuer. Heuer came from a family of watchmakers and enthusiasts. He received the first patent that covered a crown-operated, keyless winding system in 1869.

The company changed its name to Tag Heuer after TAG Group purchased a controlling stake in 1985. Edouard tapped into the established watch-making technologies and added his own innovation to create his first chronograph masterpiece that used an oscillating pinion in 1887. The oscillating pinion was a component that allowed the chronograph to stop and start instantly by the action of the push button.

In 1911 during the rapid industrialization, Heuer designed a timing instrument to be installed on the dashboard of vehicles and crafts. Stopwatches had to be precise and accurate- almost the hundredth of a second – to serve the needs of the military, sports, and industries. 

With time, Heuer developed timepieces that had a wonderful blend of technology and functionality. After the company was acquired by the TAG Group the watchmakers were tasked with developing the ‘Centigraph’ – a timing system used by Ferrari’s racing team in 1971. In 1999 LVMH acquired Tag Heuer and this marked the beginning of another era of pushing the boundaries in the manufacture of creative timepieces.

It would also be under the new ownership that the company would create its first luxury smartwatch – the Tag Heuer connected watch.  The Tag Heuer Aquaracer professional 300 automatic 43 mm watch was manufactured for sports enthusiasts. The Longines HydroConquest takes the Aquaracer heads-on to present an exciting war of wits, power, functionality, and technical capabilities. 

Style & Design

Both watches are large in dimension. The Longines HydroConquest has a 43mm case width and a thickness of 11.90 mm. The uni-directional rotating and rounded bezel is made of stainless steel and ceramic. The crystal is made of scratch-resistant sapphire with an anti-reflective coating on both sides. 

The HydroConquest watch is available in a large variety of individual preferences in terms of color and case sizes. These variances come in 4 different case sizes – the 39 mm, 43 mm, 44 mm, and 41 mm variants. Apart from the different case sizes, all other elements of the HydroConquest watches remain the same irrespective of the variant – including the designs of the strap and clasp.

You may get a steel clasp with the 41mm variant and a rubber strap with the 43mm variant. Since these straps are easily interchangeable, we shall not dwell much on this difference. This article explores the 43 mm variant. Although the watch looks big, it wears slightly bit smaller.

This is partly due to the design of the bezel and lugs. The lug width is 21 mm. Most luxury divers in the market have a sturdy appearance and are thicker than the HydroConquest. This makes the watch retain its functionality while still exuding elegance. It can fit nicely under a shirt cuff and on top of other attires.

The screw-down crown has elongated and highly-polished crown guards. The Tag Heuer Aquaracer professional 300 automatic watch has a 43mm diameter brush-polished stainless steel casing. It has a lug-to-lug dimension of 49.9mm and a thickness of 12.3mm. The case is enhanced with brush finishing on the top and sides alternated with polished chamfers.

The polygonal (12-sided) uni-directional bezel design of this watch gives it a bold look. Unlike the Longines HydroConquest, the Aquaracer has a smooth bezel with a fluted edge for better grip. The polygonal inserts are made of ceramic with a gloss finish that contrasts well with the white indexing.

The Tag Heuer Aquaracer traces its roots to the 844 reference watch of 1978 and the Tag Heuer 2000 that debuted in 1982. They share many design elements. The Tag Heuer Aquaracer professional 300 automatic watch has a screw-down crown with the company’s logo on its face.

There are elongated crown guards as well. The case back is engraved with a diving helmet and a 300 meters water-resistance indication. The crystal is flat with an integrated magnifier that prevents cyclops from protruding above the top plane of the crystal.

The Dial

Tag Heuer Carrera Red

The sunray blue dial color on the Longines is striking, and yet subdued enough to prevent light reflecting when looking at the watch. The hands are silver-polished with hour markers done in Arabic numerals and indexes. The hands are filled with Super-Luminova to allow for illumination and easy reading of the time in the dark. The dial can also be black.

The teeth on the bezel are more pronounced. This is a deliberate design aimed at helping divers in wetsuits turn the bezel easily. The blue feature on the bezel is a bit darker than the blue feature on the dial. The numerals and markers on the dial are huge.

They have 9, 12, and 6 markers with the slightly-lowered date window lying on the 3 o’clock marker. The lume is bright. There is a dot on the bezel that makes the watch a functional dive watch. The hands are silver polished.

The Tag Heuer Aquaracer watch dial features the trademark horizontal pattern design of the Aquaracer collection. The dial has octagonal markers filled with super-luminova. There are three faceted rectangular markers on the 12th, 3rd, and 9th o’clock positions. The other markers have an octagonal shape with the edges finished with polished steel.

The calendar sub-register is present at the 6th o’clock position. It has a rounded lens feature that adds depth to the dial. The sword-like hour and minute hands also contain super-luminova. There is a bi-tone super-luminova system that makes it easy to read the time in low light.

The dial has an effective anti-reflective treatment that helps you to see the details of the dial with clarity. The logo is embedded on the surface of the dial. There is a sunray finish on the texture of the dial and the light and color play makes this watch’s dial unique, with depth and high contrast. There is a luminescent triangle at the 12th o’clock mark.

The Strap

The Longines HydroConquest has a stainless steel strap. The buckle has a double safety folding clasp. The bracelet and the case are made of polished and brushed steel, adding versatility to the watch. You can wear the watch when going to the office or when doing your thing outdoors.

The clasp has an extension that allows you to extend the watch over your wetsuit or drysuit while diving.
The bands for the Tag Heuer Aquaracer professional 300 automatic 43 mm watch are also made of stainless steel. It has a double-folding adjustable clasp.

The adjustable system that increases the watch’s size by up to 1.2 centimeters allows the wearer to have the watch on top of their diving suit. This also means that people with large wrists can also wear the watch comfortably. You can also remove the bracelet easily to add after-market straps.

Movements & Quality

Longines uses a patented self-winding calibre L888 mechanical movement. The movement is under the closed case back of the watch. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch has a calibre 5 (ETA 2824-2) automatic movement. This is the movement that powers all the watches in the Aquaracer collection. This calibre has 26 jewels.


The Longines HydroConquest is among the most affordable luxurious dive watches with prices starting at approximately $1,600. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch costs approximately $3,500.


Longines beats at an accuracy of 25,200 vibrations per minute and has a power reserve of 72 hours. Tag Heuer Aquaracer professional 300 watch (WBP201B.BA0632) has a balance frequency of 28,800 vibrations per minute and a power reserve of 38 hours. It has an accuracy of 2 seconds variation in a day.

Water Resistance

The Longines HydroConquest is one of the most affordable luxury diving watches on the market today. At just 185g, this is the watch you would want to wear when deep diving. It has a water resistance of 300 meters.

The big screw-down crown enables the diver to wind the watch easily while submerged in the water. The Tag Heuer Aquaracer professional 300 automatic 43 mm watch has a 300 meters water resistance capacity.

Brand Recognition

Both watch brands command reverence in the luxury watchmaking industry. However, Longines is a more recognized brand because of its rich history. They had been operating for over three decades before Tag Heuer became a company. Watch enthusiasts know that a lot can change within a decade in the luxury watchmaking industry. 

Tag Heuer has rebranded itself severally and formed strategic partnerships with amazing brands over the years (including LVMH). This rebranding, embracing technology, and ingenious marketing has catapulted the brand’s worth and recognition upwards.


The Tag Heuer Aquaracer professional 300 automatic 43 mm watch and Longines HydroConquest watches are bold timepieces. Their versatility allows you to wear the watches to any event, formal or informal. They are both great watches for the price points they demand and they are both functional to a hilt.

I would personally go for the Tag Heuer Aquaracer simply because I love the bold polygonal bezel and the depth of color the blue edition watch has on its dial. That said, I also think that the HydroConquest is a great contender here, and would still be mighty proud to have one on my wrist.

They are large watches and they have great lume that could come in handy while diving in the dark. It all boils down to personal preference. If you love rounded bezels go for the Longines. If you love bolder designs, your mind will certainly settle on the Tag Heuer Aquaracer.

Tag Heuer Golf Watch Review

Before I knew what a rehaut and polished center links were, whenever I heard the name ‘TAG Heuer’, I always thought of golf since they sponsored so many different competitions and athletes. Now that I’m a teeny bit wiser, I know that Heuer finds its roots in motorsports and sports chronographs. 

That said, the TAG Heuer Golf was specifically developed for golf players. Whether you’re tracking shots, monitoring your health stats, or simply checking the time, the TAG Heuer Golf watch offers a unique and practical wearing experience. But is it any good?

About the TAG Heuer Golf Watch

The Golf forms part of the ‘TAG Heuer Connected’ range, the smartwatch that has been in production since 2015. In fact, upon its release, it was the first Swiss smartwatch on the market. Sitting in a company of sports-focused models, the Connected had similar sporting credentials but with a keen focus on 21st-century technology. 

The original Connected was housed within a Carrera-style case and allowed the user to use apps like Google. Since 2015, there have been four different versions of the Connected:

  • 1st Generation (46mm), produced from 2015 to 2017 
  • 2nd Generation (45 and 41mm versions), produced from 2017 to 2020
  • 3rd Generation (45mm), produced from 2020 to 2022
  • 4th Generation (45 and 42mm versions), produced from 2022

The TAG Heuer Golf falls within the Connected range with a keen focus on, well, the sport of golf. Revolutionary name if you ask me. The Golf offers golfers key features and functions vital to the game. 

  • Create accurate 3D renderings of your ball’s trajectory
  • The ability to review the previous shot to determine the next 
  • Digital score-keeping
  • Five golf-inspired watch faces (dials)

The most recent release is called the Calibre E4 Golf Edition, which was released in 2022 and offers an elevated wearing experience to those that usually wear the Apple watch to golf. 

History of TAG Heuer Watches

TAG Heuer has been around for quite some time, since 1860, to be exact. However, it started off as Uhrenmanufaktur Heuer AG. Under the leadership of Edouard Heuer, the brand became incredibly famous as one of the leading sports-focused brands on the market. 

After helping the development of the first automatic chronograph in 1882, the floodgates were opened for innovations and iconic watches. 

  • The Autavia was a dashboard timer used for automobiles and aviation at first but later on became one the most beloved models in the range.
  • The Carrera chronograph (designed by the famous Jack Heuer) was a simple and no-nonsense chrono developed to be offered in various iterations and is still in production to this day.
  • The Monaco not only has one of the most iconic designs, but it was also the first square chrono to hit the market. It was also worn by Steve McQueen in the film Le Mans as he portrayed racer Michael Delaney. 

Fast forward to the year 1985, and the company TAG purchased Heuer to form TAG Heuer (who knew?!), and in 1999 the company was purchased by LVMH Moët Hennessy Louis Vuitton S.A. for a whopping CHF 1.15 billion (£452.15 million or USD 739 million). 

Unfortunately, since the purchase by TAG, many fans feel like Heuer has lost their way and not stuck to what works. Complaints include not using in-house movements, high prices, and overproducing certain models as ‘special editions’. Whatever your opinion is, TAG Heuer is still beloved by many, and with many of their recent releases being amazing hits.    

The TAG Heuer Golf Watch: TAG Heuer Connected Calibre E4 Golf Edition

As mentioned, the Calibre E4 is the newest release of the Connected range, launched in 2022. This iteration is meant to be everything the modern golfer could ever need, priced just north of $2,000. 

Build Quality

As you might expect, with a smartwatch priced north of 2K, you get better build quality than some plastic covers… There are currently two different options available, a 42mm and a 46mm one. Just like ‘normal’ watches, there are several materials for you to choose from: 

Titanium construction with a black DLC coating matched with a sapphire crystal and rubber strap (SBR8080.EB0284). Next on the list is the steel option, featuring a brushed case with polished edges. Securing this option to the wrist is a steel bracelet with a similar brushed and polished design (SBR8010.BA0617). 

The quality of the watch is rather impressive, considering it is a smartwatch. With the polished outer case and brushed main body, it resembles the idea of a sports watch perfectly. Depending on which option you go for, you might end up with a case on a bracelet that can actually be worn to work, or if you really are only using this for golf, the rubber strap options have been garnering a lot of attention online. 

To the right, we have the typical crown and pushers as you might find on a classical chronograph. A quick-release function on the strap or bracelet makes for an easy and secure wearing experience. 


No arguments over which is better – sapphire, hardlex, mineral, whatever. Here, we get a sapphire crystal (okay, so some arguments will occur) behind which we find the 1.39-inch AMOLED with 454×454-pixel resolution. The display has functionality dialed to 11 (or 18, if you will), including: 

  • The ability to create accurate 3D renderings of the course you just created 
  • The display can also show you how your next shot could look based on which club you end up using 
  • 2D renderings of more than 40,000 courses worldwide
  • Keeping score of your game and previous games 

The display is remarkably legible, and reports from users claim it is extremely usable on the course. Combined with the processor inside, reports indicate the average battery use is around 2% per hole. 

Crisp, legible, and vivid. This is actually a really good display unit. 

Smartwatch Features

The bulk of the article and the watch is the features. This is what you pay for in the end – apart from the TAG Heuer logo. Being a smartwatch to the core, there are several features that are not limited to golf: 

  • Time: As you might expect from a watch, you have the ability to track time from various time zones using the connectivity.
  • Improved battery: Compared to the previous iteration, the Calibre E4 has 30% more battery than before. 
  • Bluetooth 5.0: Bluetooth 5.0 is the latest version of the Bluetooth wireless communication standard. This means improved speed and connectivity. 
  • GPS: You have the ability to track your movement on your wrist.
  • Heart Rate Sensor: This is standard with most modern smartwatches and will allow you to track your heart rate while on the move or in the middle of a swing. 
  • NFT Viewer: Perhaps the most whimsical of all the features the watch offers is the ability to view your NFT on the dial of your watch. 
  • Change your dial’: If you dislike the idea of being married to one dial for life, there’s hope. The dial on the Calibre E4 can change into several different images, including many that were inspired by golf. 

As far as smartwatches go, this can hang out and play with the rest of ‘em. You have the ability to connect to Google, track your heart rate, steps, and with the new Bluetooth 5.0, connecting to your phone is a breeze. 

However, it must be said that, thanks to the case housing all of these nifty little tricks, it is rather robust, thick, and hefty. This might not be the best option if you’re actually looking for a watch to track your daily living. Some folks report not even sleeping with it since it’s such a large and cumbersome piece. 

Golfers report that the smartwatch functionalities of the TAG Heuer Golf are up to par with those of other smartwatches on the market. 

The Companion App 

The Companion app is simply an app that you download on your phone, which then integrates with the watch itself to display all the different tracking metrics you have been gathering. Designed with sports fans in mind, this can be used for cycling, running, swimming, and various other activities as well. 

Golf Features 

To the belly of the beast, the eagle between the birdies, and the … I’ve run out of metaphors. 

The TAG Heuer Golf was obviously developed to be a watch worn by golfers to be used on the course and in daily life. So, what does it offer that other smartwatches simply won’t? Well, thanks to the Qualcomm® Snapdragon Wear™ 4100+ chipset within, there are plenty of features to discuss: 

  • TAG Heuer Wellness: This isn’t strictly a golf feature; however, it feels at home here. This is your typical fitness app – so you can expect step tracking, calories burnt, heart rate, etc. This is actually vital to those who are prone to health risks while golfing; even though golf isn’t the most intense of exercises, there is still a risk. 
  • Shot tracking: This is perhaps the main feature of the Golf – the ability to display 2D maps of more than 40,000 different golf courses across the world. Not only will the terrain be illustrated, but so will the hazards. Once your shot is complete, the watch will allow you to record your shot and information about that watch. The distance, ball’s trajectory, etc, will all be recorded. 
  • Statistics and Score Keeping: While I personally find golf scorekeeping a bit odd, the phone combined with the app will allow you to track your scores (and your friend’s) comfortably. 
  • Club Recommendation: The slogan of the watch is, after all, ‘A Caddy on your Wrist’. A caddy is usually the person who gives you advice, and in the case of the TAG Golf is the rather intriguing feature of club recommendation. The watch calculates your position and distance to the hole to calculate the perfect club for the job. 
  • Built-in Magnetic Ball Marker: The buckle can be removed to mark your ball while on the green. 

Battery Life

Battery life will always be the struggle of many electronic devices. No Seiko-shuffle here; you’re going to have to make sure you charge your watch for it to work. While this watch does display the time, day, date, and year, it certainly isn’t a true perpetual calendar… 

Whether you’re going for the larger or smaller case, both of these have similar batteries within. Charge time for both is rated at only 1h30 and is believed to last you “A full day including a one-hour sports session**”.

But is this really true? Well, reviews of the Golf online all state that you can get more than 5 hours of golfing on one charge and that the battery life is approximately 30% more than the previous version. 


One rather quirky part of the Golf is the number of different strap pairings that are offered by TAG. Just about every different color combination is available: 

  • Black rubber
  • Brown leather 
  • Light blue rubber 
  • Red rubber 
  • Orange rubber 
  • Steel bracelet 
  • Black leather 
  • Grey leather 

Each strap is secured with a folding clasp.

Should You Get a TAG Heuer Golf Watch? 

And now we finally get to the belly of the best – should you actually purchase one of these watches? Well, it really all comes down to what you value and what’s not so important to you. Let’s start off by listing the pros and cons of the TAG Heuer Golf. 

Pros of the TAG Heuer Golf

  • Titanium case: Unlike some other smartwatch offerings on the market, TAG did not skimp on the case material nor the case finish, combining titanium with expert finishing methods, including a brushed case with polished edges.
  • Sapphire glass: Unless you’re looking for that vintage hue, a sapphire crystal should be standard – and it is. Visibility should be a breeze with the use of a scratch-free sapphire crystal. 
  • iOS and Android: You should have a no issue connecting your watch to your phone, seeing as the Golf offers compatibility with iOS and Android phones. 
  • Build quality: As you might expect from a timepiece carrying the TAG name, the Golf offers great build quality far exceeding some other smartwatches on the market. 
  • Ball markers: Are built into the watch strap, allowing you to put on the green with even less stress. 
  • Still a smartwatch: It’s still a smartwatch that, besides all the various golfing attributes, has plenty of functionality in your day-to-day life.

Cons of the TAG Heuer Golf 

  • Price: There is no getting around the fact that this is perhaps the most expensive golf watch on the market. Sure, it might be leading the pack in terms of tech and attributes. However, one begins to wonder whether or not the TAG name isn’t forcing you to pay slightly more. 
  • Size: Besides the thickness, the smallest option is 42mm. For some, a 36mm is the absolute max that’ll fit on their wrist, and the idea of owning a 42mm is something that they could only dream of.
  • No Hands-Free calling: Pretty self-explanatory. Sure, you could argue that this isn’t something essential for a golf watch; however, it’s still a smartwatch, after all. 
  • Interface problems: As with most tech, some people struggle a lot. The interface isn’t the easiest to deal with, apparently, and you might need to have a lot of patience to succeed. 

So, at the end of the day, it really boils down to whether or not you’re willing to spend a considerable amount of money on a considerably large watch that is hard to understand but also the best golf watch on the market. 

Take some time to understand all the tools and tricks the watch has to offer, and you should be reaping the rewards very soon.


All in all, the TAG Heuer Golf is a great watch and a good buy – if you’re a fan of golfing. If you’re about as interested in swinging a club as you are doing your taxes, you’re better off spending your $2,000 on… well, your taxes. 

The Golf doesn’t necessarily offer something unique or groundbreaking, but it does everything extremely well. This, of course, makes it lack a ‘wow’ factor, but it also allows it to work well enough on 99% of occasions. I would end with ‘It’s incredibly expensive’; however, after Googling what a set of clubs cost, you know what you can expect. 

With plenty of different strap and dial options to go for, the Golf does offer a slightly unique visual appeal without going too far out of the box. The size prevents it from being subtle, but it surely isn’t loud. 

tudor vs tag heuer watches

It’s safe to say that in today’s watch world, we have more access to more brands than ever before. But, somehow, in the sea of microbrands, revival brands, and options, we, as enthusiasts, are still drawn to the offerings from manufacturers who have provided the consumer with quality timepieces for decades.

So, it is no surprise, when discussing watches, even with the most freshman of enthusiasts, that Tudor and TAG Heuer are generally in the discussion. For many, Tudor and TAG (as I’ll be referring to it moving forward) are the perfect entry point into the luxury watch “hobby”.

While some collectors might find these brands boring, even predictable, they are still powerhouses in the world of watches and offer us, the consumer, an incredible product that we can be proud to own. So, let’s dive into the world of Tudor and TAG and figure out which iconic brand is right for you.

About Tudor (The Watches, Not the English Royal Dynasty of Welsh Origin)

For those new to the “hobby”, Tudor has quite an interesting history, one steeped in mystery, intrigue, and an attempt to take over the watch world!

Just kidding. The Tudor trademark was originally registered in 1926 for Hans Wilsdorf by Veuve de Philippe Hüther, a Swiss watch dealer. If the name Hans Wilsdorf sounds familiar, it’s probably because you know him as the founder of one of the most recognizable brands in not only the watch but the entire world, Rolex.

In 1936, Wilsdorf took over the Tudor name, creating, for all intents and purposes, a more affordable alternative to its big brother, Rolex. But, it wasn’t until 1946 that the “Montres TUDOR S.A” name was established as a way to enter new market segments with the backing and guarantee of the Rolex name.

The idea that Tudor, for the longest time, seemed to live in the shadow of its big brother was one reason the company decided to remove all Rolex-branded components from their watches. So, in 1996 and in honor of their 50th anniversary, they did just that.

The remainder of the ’90s and early 2000s saw a decline in sales. So much so that in 2004, Tudor stopped selling watches in the US market. While this was certainly a hit to Tudor’s market share, it wasn’t long until Tudor would make its comeback stateside.

In 2013, a refreshed and rebranded Tudor re-entered the US market, focusing on the brand’s illustrious history as a tool watch manufacturer, taking many of their design cues from the Tudor archives.

With the use of both in-house and off-the-shelf movements, Tudor had certainly made a splash in the watch scene as it made its way back to the US, proving once again that they could still turn heads with great classic designs that never go out of style.

So, it’s no surprise that for their almost 100-year history, the Tudor name, regardless of Rolex, has been synonymous, for most enthusiasts, as a highly capable and historically proven tool watch manufacturer.

Some of the best examples of tool watch excellence in the Tudor archives are the Milspec Tudor “Snowflake” timepieces made for the Marine Nationale and many other military forces around the world, including the USA and UK forces.

But the modern Tudor lineup offers many excellent tool and casual watches that are sure to be a mainstay in your collection for years to come.

TAG You’re It (Time for a History Lesson)

While the Tudor name is a relatively new name (comparatively) to some watch brands, the TAG Heuer name is much older.

Founded in 1860 by Edouard Heuer under the name Heuer Watchmaking Inc in St. Imier, Switzerland, the Heuer name has always been the embodiment of innovation, a bold style, and a unique design language that really became a signature for the brand during the middle of the 20th century.

In 1933, Heuer produced a new kind of dash counter for cars, boats, and airplanes. This new device, called the Autavia, would be the precursor to the chronographs that would adorn the wrists of pilots and drivers in the decades to come.

During the years leading up to WWII and the decades that followed, Heuer would focus on Chronography and aim to create the most accurate chronographs the watch world had ever seen.

1958 was a big year for Heuer. It was the year that Jack Heuer would join the company and begin a legacy that endures to this day, with the creation of some of Heuer’s most iconic timepieces like the Autavia, Monaco, and Carrera.

In fact, it was Jack Heuer who made the name Heuer synonymous with motorsports. While cars and watches have always gone together like Richard Mille and compensating for something (just kidding!), Heuer would bring together some of the most famous racers and watch relationships in the racing world.

While the ’60s and ‘70s were the golden eras for motorsports, it was in 1973 when Jack Heuer inked a deal with the biggest name in motorsports history, Enzo Ferrari, making Heuer the official timekeeper of the Ferrari Race Team.

Heuer would go through its ups and downs through the later part of the century and would eventually be acquired by TAG (Techniques d’Avant Garde) in 1985, forming what we now know as TAG Heuer.

TAG has always been at the forefront of design and innovation and, to this day, offers enthusiasts everything from entry-level Swiss quartz models to models worn on the wrists of Hollywood royalty like Steve McQueen.

So, if you are looking for a timepiece whose history has a definite cool factor, one that will make you feel like a Formula 1 playboy (or girl), TAG will always have something to adorn your wrist.

Tudor vs TAG: Battle of the Icons

I think as a consumer, when it comes to purchasing a luxury watch, it is important to be informed so you have the information you need when making a decision, especially one that involves more times than not a hefty price tag.

With that said, I want to take some time to compare Tudor and TAG. We will be discussing brand recognition, model variety, build quality & durability (materials, water resistance, etc.), movements, and price/availability/resale value.

Brand Recognition

Firstly, I think it is important to understand what brand recognition is. Brand recognition is the ability of consumers to recognize an identifying characteristic of one company versus a competitor.

With that said, I think both brands have rich histories and accomplishments that rival any other brand in the watch industry. 

Tudor has its brand recognition in the world of tool watches and milspec divers, while TAG has its brand recognition in the world of motorsports. While yes, I understand that both brands are known for so much more, I think we can distill it down to these two worlds in regard to what Tudor and TAG are most famous for.

While both Tudor and TAG won’t carry the same recognition as, say, Rolex, AP, or Patek, I still believe that from a brand recognition standpoint, you can go anywhere in the world and find someone who knows these two brands. Which depending on where you are in the world, could be a good or a bad thing.

Regardless, both brands offer name recognition to watch nerds and common folk alike. With beautiful designs, both are sure to impress and turn heads no matter where you might go. 

Model Variety

When purchasing a timepiece from iconic brands, you will likely have certain expectations. One of those expectations being variety. I don’t think it is unfair as a consumer to want options, and when we look at both the Tudor and TAG catalog, we have plenty.

Now I know what you’re thinking. Tudor really only invests its time and efforts into the Black Bay collection, and TAG really only focuses its efforts on the heritage lines. While you aren’t necessarily wrong, both brands offer an array of collections that is sure to appeal to all sorts of enthusiasts.

I urge you to go into both the Tudor and TAG catalog and look at options outside what the brands are most known for. For example, while doing some research for this article, I found myself rediscovering the unique beauty that is the TAG Link and the brutalist design that is the Tudor P01.

Both unique in their own right and far from the popular kid in class, these two examples show that the variety is there; you might just need to expand your horizons a little. 

Build Quality & Durability

I believe as a consumer, build quality and durability should be a major deciding factor when choosing the right timepiece for you. Especially depending on the application in which you will be utilizing your watch. Are you a shirt-and-tie office guy, a delivery driver, or a construction worker?

Different professions will put you and your watch in different scenarios. With that said, depending on your day-to-day, it is important to make sure you have a good durable, and reliable timepiece. It goes without saying that both Tudor and TAG make incredibly durable watches.

Being that we are discussing “modern” Tudor and TAG, many of their collections tend to lean into the tool watch category, which means their robust build quality offers the owner assurance that it can take a few bumps and drops.

This is due to their use of modern materials, like sapphire crystals and more refined case materials, which ensure proper water resistance and anti-magnetic properties.

For what it’s worth, I believe that with their use of more unique case materials like carbon, ceramic, and titanium, just to name a few, TAG gives the consumer more options when searching for something different and/or unique.


If you ask me, the battle of in-house vs. none-in-house movements has gotten a little out of control over the last decade or so.

Some will argue that a lot of what you’re paying for is the movement, which makes consumers a little angry when they end up paying a premium for an off-the-shelf movement because of the name on the dial, hence the reason for wanting an in-house movement for their money.

But, while I understand that sentiment, I’d argue that the movement inside, while obviously playing a very big factor in the watch, being the beating heart and all, needs to do one thing, keep accurate time.

So, whether it is an in-house movement or off the shelf if it is performing the way it should, there shouldn’t be an argument. Luckily, for those of us who are impartial to the argument, both Tudor and TAG offer timepieces with in-house movements and off-the-shelf ETA movements, both with COSC-certified options.

The two in-house movements that have proven to be reliable, accurate, and durable are Tudor’s MT5602 seen in the Black Bay line, and TAG’s venerable Caliber 11 seen in the Monaco.

Price, Availability, and Resale Value

Both Tudor and TAG offer tons of options under $5,000, which seems to be the top end of the budget for many new enthusiasts trying to find their first luxury watch. While both brands have watches above that threshold, they still very much play ball within that ballpark.

When discussing availability, you’ll be happy to hear that both Tudor and TAG have boutiques in many cities and are also sold in major jewelers, depending on where you live. This means that the availability is there but with a few caveats. One of those being when new models are released. 

Generally speaking, when the new hype comes out, there is definitely a wait but worry not, you won’t be waiting around for the better part of your formative watch collecting years for a one *cough cough* Rolex.

The second being rare models. There are some limited editions for both Tudor and TAG that will always be more difficult to find.

The watch community is funny. I think collectors fall into two categories, those who genuinely love their collection and rarely part ways with any of it and those who are always on the hunt for the next timepiece. While they might not be considered a flipper per se, they are in love with hunting and the rush of finding a new timepiece. 

This ultimately leads them to research the resale value of the timepieces they are buying. Good and bad news for that type of enthusiast. Both Tudor and TAG offer amazing timepieces that, depending on the model, will retain most of their value. That said, with the exception of rare models, very few accrue value, especially in the volatile market that is timepieces.

Tudor vs TAG: Top Model Comparison

In this next section, we are going to break down some of Tudor and TAG’s top models, compare them, and give you a chance to see how they stack up to one another. We will be discussing a chronograph, a diver, and a simple three-hand timepiece.

 Model   Tudor Black Bay Chrono TAG Heuer Carrera Sport Chronograph 
  Case Size Diameter: 41mmThickness: 14.6mmLug-to-Lug: 50.1mm  Diameter: 44mmThickness: 15.27mmLug-to-Lug: 51mm
  Materials Stainless Steel case with fixed 316L steel bezel and a matte black anodized aluminum insert  Stainless Steel case with a black ceramic bezel
 Water Resistance  200m/660ft 100m/330ft
  Movement In-house Calibre MT5813 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz)  In-house Calibre HEUER02 Automatic with an 80-hour power reserve.Beat Rate of 28’800 (4 Hz)
 Strap Options  Available on a steel bracelet, fabric strap, leather strap  Steel Bracelet
 Additional Features  Faux-rivet style bracelet for the vintage enthusiast and Panda/Reverse Panda dial options  Black, Blue, and Green dial variants.There is also a guild-dialed variant on a leather strap.
 MSRP  $5,450 $6,400
 Model  Tudor Black Bay Fifty-Eight TAG Heuer Aquaracer Professional 200 Date 
  Case Size Diameter: 39mmThickness: 11.9mmLug-to-Lug: 48mm  Diameter: 40mmThickness: 11.54mmLug-to-Lug: 47mm
  Materials Stainless Steel case with unidirectional dive bezel in steel with matte black anodized aluminum insert  Stainless Steel case with a brushed steel unidirectional dive bezel
 Water Resistance  200m/660ft 200m/660ft
  Movement In-house Calibre MT5402 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz) Calibre 5 Automatic (Non-In-House, ETA 2824-2) with a. 38-hour power reserve.Beat Rate of 28’800 (4 Hz)
 Strap Options  Available on a steel bracelet, fabric strap, leather strap  Stainless Steel bracelet with folding push button clasp
   Additional Features Comes in 10 different variations.Yellow Gold and Sterling Silver case options available The Aquaracer men’s line comes in 30 different variants. Sized at 40mm, 43mm, and 45mm. Available in GMT and Chronograph variants. 
 MSRP  $3,950 $2,850
 Model  Tudor Black Bay  TAG Heuer Carrera Date  
  Case Size  Diameter: 31/36/39/41mm  Diameter: 39mmThickness: 11.5mmLug-to-Lug: 47.3mm 
  Materials Stainless Steel Case with Polished and Satin Finish a Stainless Steel Bezel Brushed and Polished Stainless Steel Case with Polished Stainless Steel Bezel 
 Water Resistance  100m/330ft 100m/330ft
  Movement In-house Calibre MT5602 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz)  Calibre 5 Automatic (Non-In-House, ETA 2824-2) with a. 38-hour power reserve.Beat Rate of 28’800 (4 Hz)
  Strap Stainless steel bracelet, polished and satin finish, with “T-fit” folding clasp and safety catch  Black Leather Strap with Stainless Steel Folding Push Button Clasp
  Additional Features Comes in four case diameter variants with three dial color options, blue, anthracite, champagne.  Slim design with 6 o’clock date and lume at the hour indices and hands
 MSRP  $3,950 $3,050

Tudor vs TAG Heuer Watches: A Final Take

After falling down the Tudor and TAG rabbit hole while researching for this article, I became an even bigger fan of both brands.

Not only do they both manufacture some unbelievably great timepieces, but they’ve also been doing it long enough to know what works and what doesn’t, giving us the enthusiast options that will always feel at home on your wrist.

So, if you’re looking for your next timepiece and can’t decide between the two, take a minute to look through the catalogs and find one that calls to you. 

Maybe you’re looking for a funky and chunky tool watch that will help you stand out from the crowd (hint: BB P01), or maybe like me; you think it’s hip to be square (hint: TAG Monaco in Titanium) and want to feel like your Hollywood hero.

Regardless of what you’re looking for, Tudor and TAG will make you smile every time you look down to check the time because these two iconic watch brands will always find a way to make us remember what it is that drew us to the world of watches.

To Top