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Category: Tag Heuer

If you want to make a list of today’s top Swiss luxury watch brands, you’ll have to include Tag Heuer and Hamilton.

Whether you are looking for a timeless wristwatch, a fine accessory for your wrist, or something to make a fashion and social status statement, these brands have done a great deal of work to ensure that they provide you with many options.

From sleek designs to seamless timekeeping, Tag Heuer and Hamilton wristwatches offer great experiences to the people who purchase and wear them. Because both brands offer a unique experience to their customers, making the ultimate choice of which brand to buy from can be a difficult task.

If you’re in the process of buying a luxury wristwatch, this article will help guide you through the process of making a decision, so you can purchase something you will be proud of for a very long time.

At first glance, both brands appear similar in their products’ designs and pricing structure. However, when you take a closer look, you’ll begin to notice contrasting features. Let’s examine these differentiating factors.

Tag Heuer vs. Hamilton: Which is a Better Luxury Wristwatch Brand?

Let’s take a look at the major features of the wristwatches created by these brands so we can answer the question of which luxury brand is better.

Reputation

If you are buying your luxury wristwatch for just the feel-good experience, you may want to pay close attention to this point.

While both brands are world-class and involve feelings of wealth and affluence, Tag Heuer beats Hamilton when it comes to reputation. As a result of Tag Heuer’s reputation in the world of luxury watches, the brand has attracted the patronage of major celebrities, including Barack Obama, Tiger Woods, and Brad Pitt. So, if you’re looking for something to make a statement of affluence with, you may want to patronize the more reputable brand.

Design

This is one of the major areas where both brands are entirely dissimilar, although they occasionally produce wristwatches that look the same. Generally, while Tag Heuer wristwatches are known to have a sporty look, you’d most likely go for a Hamilton if you are looking for something with a minimalistic design. Because of the care that goes into their manufacturing and design processes, Tag Heuer wristwatches are usually considered more trendy and attract more positive attention.

 

Durability

This is one major factor that wristwatch owners usually consider before pulling their cards out of their wallets. Thankfully, many luxury wristwatch brands pay attention to this factor during production.

Hamilton wristwatches are durable, strong, and somewhat resistant to wear and tear. In addition to this, their batteries can last anywhere between two and four years. However, you may not know that the battery of your wristwatch is about to give up on you until it does.

On the other hand, it is not the same for Tag Heuer. In addition to being sleek and eye-catching, these wristwatches are sturdy, and extra care is taken to ensure that long-lasting, high-quality materials are used in the production process. According to users, a Tag Heuer wristwatch can last for a lifetime if you’re careful and meticulous about following the producers’ servicing recommendations.

In addition to this, the battery of your Tag Heuer can last for up to five years, giving you more time to enjoy the accessory. The more recent Tag Heuer wristwatches are also equipped with indicators that let you know when the batteries are about to die. With this feature, you’re less likely to be taken unawares by a dead battery and a wristwatch that won’t work on the day you need it the most.

 

Accuracy

Both brands have great accuracy in common. The average Hamilton wristwatch is built for precision and accuracy and can retain this ability for as long as the wristwatch battery remains alive. However, over time, accuracy can be tampered with if the watch is misused.

Tag Heuer, on the other hand, takes accuracy and precision to a whole new level. With an accuracy level of up to 1/1,000th of a second, Tag Heuer wristwatches have built a reputation for precise timekeeping. As an attestation to this, they have been used in many large settings like the Summer Olympic Games (three consecutive times), Skiing Championships, and other gaming tournaments.

To ensure that your Tag Heuer maintains its accuracy for as long as you own it, be sure to handle it with the utmost care and carry out the routine maintenance as directed by the manufacturers.

 

Water Resistance

You most likely wouldn’t want to have your wristwatch on when you take a shower, but this doesn’t eliminate the fact that the unexpected happens all the time. You may get a few splashes of water on your wristwatch when you wash your hands, or some wine could spill and make a mess of the accessory on your wrist.

For these reasons, you may want to purchase a water-resistant timepiece. Both brands do a good job when it comes to producing water-resistant wristwatches. However, there is a significant difference in the water-resistance levels of the wristwatches produced by these brands.

Water Resistant Hamilton Watches

Hamilton wristwatches have some level of tolerance for water. This implies that for most of them, although they wouldn’t break if they are exposed to a few drops of water, they won’t hold up under intense water pressures. This makes them perfect for the boardroom but unsuitable for the depths of the sea. A great example of this is the Hamilton Khaki Navy Frogman Automatic H77725335, which is water-resistant up to 300 meters. Occasionally, you will find a Hamilton wristwatch with a water resistance level that is much higher than 300 meters.

Hamilton Khaki Navi Frogman, tag heuer vs Hamilton
Hamilton Khaki Navi Frogman Watch

 

Water Resistant Tag Heuer Watches

Tag Heuer wristwatches, on the other hand, are more resistant to water. Because the brand is more in tune with the world of sports (which also inspires most of their designs), their wristwatches are built to withstand higher water pressures without getting damaged. Generally, Tag Heuer wristwatches are highly water-resistant, even at 500 meters (1,064 feet) underwater. This makes them a much better option for deep-sea divers and people who are just looking for something which can resist more pressure.

Tag Heuer Watches
Tag Heuer Water Resistant Watches
Img Source: tagheuer.com

Although the water-resistance of wristwatches drops over time (as a result of several factors, including exposure to the elements of nature), careful usage and proper maintenance will help retain the water-resistance for a long time.

 

Resale Value

In addition to being perfect accessories, luxury wristwatches are an excellent investment if you know what to look out for at the point of purchase. Because popular brands of luxury wristwatches tend to have a greater resale value, people usually stick with them.

In a nutshell, resale value is the amount of money you can put your wristwatch up for if you want to sell it at any point after using it. If you play your cards well, you can get a fair price for your luxury wristwatch if you ever try to sell it.

However, this is dependent on many factors, including the manufacturing brand, the initial price of the wristwatch, and its overall condition. When every other factor is excluded, the manufacturing brand and its popularity play a significant role in determining your wristwatch’s resale value.

Tag Heuer performs better than Hamilton in this regard. When handled properly and with the right buyer, you are sure to get a fair deal, which is usually a lot more than you would have gotten if you were trying to resell a Hamilton wristwatch. If you know that you may want to resell your wristwatch in the future, make the right choice from the start.

Choosing what luxury wristwatch brand to patronize can be a herculean task, but you can make a guided decision with the right information.

oris vs tag heuer

When it comes to classy attire, the timepiece accessory says a lot about your personality and taste. Friends and clients often make inferences on your worth, circle, and alpha qualities based on your clothes and accessories. Besides, a premium watch brand elevates your status faster since it is easily noticeable. Regarding Swiss watches, Oris and Tag Heuer go head-to-head in terms of structure, features, class, and overall brand equity, making the Oris vs Tag Heuer debate a difficult decision to make. In this comprehensive article, we have highlighted the similarities and peculiarities of each deluxe watch brand. In the end, we give our verdict on which of the watchmakers is better and why.

 

Oris vs Tag Heuer: Origin of the Brands

Oris

Oris Logo

Oris boasts of impeccable quality, evidenced in their watches that always stand out. They subject their products to superior manufacturing processes with zero tolerance for error. This commitment to excellence allowed them to grow from a modest workshop into one of the watchmakers to beat in the timepiece industry. As part of their commitment to culture, they belong to a selected group of producers that design, build, and sell mechanical watches. Meanwhile, the founders got the inspiration for the name from the Hölstein-based river, Oris. The company ensures a premium customer experience whenever you pick any of their products. Also, you get maximum value for every dollar spent. 

 

Tag Heuer

Tag Heuer Logo

With experience amounting to almost two centuries, Tag Heuer stands tall as an exquisite watch producer. It has enjoyed exclusive, strategic deals with governmental organizations, sports bodies, and critical stakeholders in the industry. Courtesy of the 1985 merger, Tag Heuer has been able to leverage both individual companies’ strengths to create an iconic brand. Interestingly, it has woven itself into the annals of world history. When it released the original Mikrograph in 1916, it raised countless eyeballs, thanks to its unrivaled accuracy. In 1962, John Glenn strapped the Heuer 2915A to his wrist as he circled the earth.

 

Oris vs Tag Heuer: Superior Engineering Dynamics

Design Dimensions

For different product categories, both brands have almost equivalent dimensions, which further drives the comparison. For instance, the Oris Aquis and Tag Aquaracer check similar boxes. In terms of versions, the 41.5 mm and 41 mm sizes are favorite customer choices, respectively. The former has a robust bracelet that adds to its stability on your wrist. Besides, Oris has a wider lug compared to its Tag equivalent with a 3 mm increment. This slight addition gives extra firmness and balance to the watch. However, other dimensions, like the case width, are relatively the same.

 

Crystal Arrangement

Oris Aquis

Both towering watchmakers utilize sapphire glass for the production of the timepiece crystal. To add a sophisticated outlook, Oris deployed a double-dome shape for its Aquis model. This inventive design gives it a unique edge over its Tag equivalent, Aquaracer, and inspires more confidence in the wearer. Besides, sapphire materials have a reputation for high reflectivity. To eliminate this characteristic, Oris added a pro-visibility coating to the internal chamber of the watch.  On the other hand, Tag uses a traditional flat shape for its Aquaracer model. Although sleek, it lags behind Oris in terms of customer delight and appeal.

 

Structure of the Hands

Tag Heuer employs the common “sword” design for the hands of its watches. This decision makes it a bit commoditizing, although it has some inherent advantages. You can spot the configuration at any instant and identify what the time says. Besides, it looks more authentic and stable for a regular user. However, Oris uses unique hand designs that are exclusive to the brand.  You will not find it on any other timekeeping brand. Thus, if you are looking to stand out from the crowd, the Oris hand design will make it possible.

 

Casing

For its Aquis model, Oris fused four-sided crown guards into the casing, enhancing its visual appeal in the wearer. Conversely, Tag has stylish crown guards that are both flawless and cool. Once strapped on your wrists, it elevates your confidence. Furthermore, Tag used traditional lugs for its Aquaracer model, making it slightly less appealing to the wearer. It looks quite big for the 43 mm timekeeping device. For its equivalent, Oris employed a specialized design that is unique to its products only. This highlight creates a feeling of class and distinction in the user. You can find an easy replacement for the Tag lugs, which is impossible for Oris.

 

Bracelet

Oris prioritized comfort and aesthetics in the design and production of its exquisite timepieces. The bracelet featured in the Aquis model has a sleeker arrangement. It breaks out of the Jubilee or Oyster design that is commonplace. Produced under superior machining and quality control processes, the Oris bracelet features a classic clasp. There is an allowance to extend it depending on your activity. However, for the Tag brand, they are fixed, and it has an outstanding lug design. In Oris watches, the taper is visible and unique. Contrarily, Tag uses a more traditional approach in the arrangement of its lugs.

 

Oris vs Tag Heuer: Brand Equity and Resale Value

Currently, Tag Heuer is a division of the world-renowned luxury fashion brand, Louis Vuitton Moet Hennesy (known as LVMH for short). Names such as Louis Vuitton, Fendi, and Dior are signature products from this company. They have an extensive product brand that spans several nations of the world and different customer categories. Tag emerged as the 12th wealthiest and most popular Swiss watch company globally in research carried out by Interbrand, a Swiss fashion-analyzing company. Meanwhile, Oris is a privately-held company without the spending power and popularity of a global brand. This highlight makes the Oris story even more interesting because they have carved out a distinct reputation in their users’ minds.

Resale value refers to the amount customers are willing to pay for a used timepiece. It means the price at which you can sell your possession whenever you choose to do so. Oris has little luck in this department because of the extensive coverage enjoyed by Tag Heuer’s worldwide customer base. Whereas Tag wristwatches can get up to a 70% resale value, Oris manages a meager 50%. However, if you intend to keep your timepiece for a longer period, you have little or nothing to worry about how much you can make back from selling your precious watch.

 

Racing Timepieces – Historical Artifact vs. Contemporary Masterpiece

To evaluate both brands, we selected the Oris Chronoris Date model and the Tag Heuer Carrera.

Oris Chronoris Date
Oris Chronoris Date

Oris fused an iconic design with an impressive mechanical arrangement to produce the Chonoris. This superb engineering and art combination gives it a unique appearance, a visual wonder for both users and fans. The inspiration came from the retro-racing industry, giving it even wider acclaim. It sports stainless steel covering and a distinct dial, and it captures the spirit and emotions of that fading period with its skillful color-matching featuring orange, silver, and black. The Oris-designed caliber with 733 automated travel paths powers the Chronoris, and it features an analog style.

Tag Heuer Carrera

On the other hand, the Tag Heuer Carrera features a contemporary design, thanks to inspiration from some of the world’s best racing vehicles. Compared to its Chronoris counterpart, it uses an ultra-thin dial, which adds to its customer appeal. Furthermore, it reflects the sophistication and supersonic speeds of deluxe racing cars. It incorporates multiple dials. The iconic caliber 01 powers the device, providing an energy reserve that lasts over two days. By adopting the skeletal arrangement, Tag Heuer allows you to see how the impressive timepiece works. The chronograph ensures that it measures time with 100% precision.

 

Diving Timekeepers – Ingenious Ruggedness vs. Extreme Precision

For the best diving clocks, we selected the Oris Aquis Great Barrier Reef and the Tag Heuer Aquaracer Calibre 5.

Oris Aquis Great Barrier Reef

Oris released this edition as a campaign for the preservation and restoration of the oceanic ecosystem. This insight helped increase awareness about the diversity of this water habitat and the danger of losing it. As a result, it featured the latest engineering breakthroughs of that time to create a powerful device. You can dive up to 300 meters below sea level with the Aquis while providing accurate time measurement. Scuba divers, deep-ocean swimmers, and snorkelers have the perfect device for all their diving preferences. Its blue layout represents the ocean theme, evoking thoughtful emotions.

Tag Heuer Aquaracer Calibre 5

On the contrary, the Tag Heuer Aquaracer Calibre 5 embraces an out-of-the-box arrangement with its structure. It implements the chronograph like its other models to improve efficiency and timeliness. Here is where the Oris Aquis scores another excellent point. Whereas the Aquaracer sports a special combination of silver and black, the refreshing ocean blue layout of the former stands out. It has a huge dial and three mini dials for faster time checking. These mini dials display the reading for minutes, seconds, and microseconds, and it uses an analog display mode. The casing is a 42 mm stainless steel material.

 

Oris vs Tag Heuer: Conclusion

As seen in the detailed analysis above, the brands are similar in several features. Although Tag Heuer has widespread brand equity spanning several countries, Oris leveraged ingenuity, innovation, and sophisticated craftsmanship to produce exciting designs that you cannot wait to put on your wrist.

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