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Tag Heuer Golf Watch Review

Before I knew what a rehaut and polished center links were, whenever I heard the name ‘TAG Heuer’, I always thought of golf since they sponsored so many different competitions and athletes. Now that I’m a teeny bit wiser, I know that Heuer finds its roots in motorsports and sports chronographs. 

That said, the TAG Heuer Golf was specifically developed for golf players. Whether you’re tracking shots, monitoring your health stats, or simply checking the time, the TAG Heuer Golf watch offers a unique and practical wearing experience. But is it any good?

About the TAG Heuer Golf Watch

The Golf forms part of the ‘TAG Heuer Connected’ range, the smartwatch that has been in production since 2015. In fact, upon its release, it was the first Swiss smartwatch on the market. Sitting in a company of sports-focused models, the Connected had similar sporting credentials but with a keen focus on 21st-century technology. 

The original Connected was housed within a Carrera-style case and allowed the user to use apps like Google. Since 2015, there have been four different versions of the Connected:

  • 1st Generation (46mm), produced from 2015 to 2017 
  • 2nd Generation (45 and 41mm versions), produced from 2017 to 2020
  • 3rd Generation (45mm), produced from 2020 to 2022
  • 4th Generation (45 and 42mm versions), produced from 2022

The TAG Heuer Golf falls within the Connected range with a keen focus on, well, the sport of golf. Revolutionary name if you ask me. The Golf offers golfers key features and functions vital to the game. 

  • Create accurate 3D renderings of your ball’s trajectory
  • The ability to review the previous shot to determine the next 
  • Digital score-keeping
  • Five golf-inspired watch faces (dials)

The most recent release is called the Calibre E4 Golf Edition, which was released in 2022 and offers an elevated wearing experience to those that usually wear the Apple watch to golf. 

History of TAG Heuer Watches

TAG Heuer has been around for quite some time, since 1860, to be exact. However, it started off as Uhrenmanufaktur Heuer AG. Under the leadership of Edouard Heuer, the brand became incredibly famous as one of the leading sports-focused brands on the market. 

After helping the development of the first automatic chronograph in 1882, the floodgates were opened for innovations and iconic watches. 

  • The Autavia was a dashboard timer used for automobiles and aviation at first but later on became one the most beloved models in the range.
  • The Carrera chronograph (designed by the famous Jack Heuer) was a simple and no-nonsense chrono developed to be offered in various iterations and is still in production to this day.
  • The Monaco not only has one of the most iconic designs, but it was also the first square chrono to hit the market. It was also worn by Steve McQueen in the film Le Mans as he portrayed racer Michael Delaney. 

Fast forward to the year 1985, and the company TAG purchased Heuer to form TAG Heuer (who knew?!), and in 1999 the company was purchased by LVMH Moët Hennessy Louis Vuitton S.A. for a whopping CHF 1.15 billion (£452.15 million or USD 739 million). 

Unfortunately, since the purchase by TAG, many fans feel like Heuer has lost their way and not stuck to what works. Complaints include not using in-house movements, high prices, and overproducing certain models as ‘special editions’. Whatever your opinion is, TAG Heuer is still beloved by many, and with many of their recent releases being amazing hits.    

The TAG Heuer Golf Watch: TAG Heuer Connected Calibre E4 Golf Edition

As mentioned, the Calibre E4 is the newest release of the Connected range, launched in 2022. This iteration is meant to be everything the modern golfer could ever need, priced just north of $2,000. 

Build Quality

As you might expect, with a smartwatch priced north of 2K, you get better build quality than some plastic covers… There are currently two different options available, a 42mm and a 46mm one. Just like ‘normal’ watches, there are several materials for you to choose from: 

Titanium construction with a black DLC coating matched with a sapphire crystal and rubber strap (SBR8080.EB0284). Next on the list is the steel option, featuring a brushed case with polished edges. Securing this option to the wrist is a steel bracelet with a similar brushed and polished design (SBR8010.BA0617). 

The quality of the watch is rather impressive, considering it is a smartwatch. With the polished outer case and brushed main body, it resembles the idea of a sports watch perfectly. Depending on which option you go for, you might end up with a case on a bracelet that can actually be worn to work, or if you really are only using this for golf, the rubber strap options have been garnering a lot of attention online. 

To the right, we have the typical crown and pushers as you might find on a classical chronograph. A quick-release function on the strap or bracelet makes for an easy and secure wearing experience. 


No arguments over which is better – sapphire, hardlex, mineral, whatever. Here, we get a sapphire crystal (okay, so some arguments will occur) behind which we find the 1.39-inch AMOLED with 454×454-pixel resolution. The display has functionality dialed to 11 (or 18, if you will), including: 

  • The ability to create accurate 3D renderings of the course you just created 
  • The display can also show you how your next shot could look based on which club you end up using 
  • 2D renderings of more than 40,000 courses worldwide
  • Keeping score of your game and previous games 

The display is remarkably legible, and reports from users claim it is extremely usable on the course. Combined with the processor inside, reports indicate the average battery use is around 2% per hole. 

Crisp, legible, and vivid. This is actually a really good display unit. 

Smartwatch Features

The bulk of the article and the watch is the features. This is what you pay for in the end – apart from the TAG Heuer logo. Being a smartwatch to the core, there are several features that are not limited to golf: 

  • Time: As you might expect from a watch, you have the ability to track time from various time zones using the connectivity.
  • Improved battery: Compared to the previous iteration, the Calibre E4 has 30% more battery than before. 
  • Bluetooth 5.0: Bluetooth 5.0 is the latest version of the Bluetooth wireless communication standard. This means improved speed and connectivity. 
  • GPS: You have the ability to track your movement on your wrist.
  • Heart Rate Sensor: This is standard with most modern smartwatches and will allow you to track your heart rate while on the move or in the middle of a swing. 
  • NFT Viewer: Perhaps the most whimsical of all the features the watch offers is the ability to view your NFT on the dial of your watch. 
  • Change your dial’: If you dislike the idea of being married to one dial for life, there’s hope. The dial on the Calibre E4 can change into several different images, including many that were inspired by golf. 

As far as smartwatches go, this can hang out and play with the rest of ‘em. You have the ability to connect to Google, track your heart rate, steps, and with the new Bluetooth 5.0, connecting to your phone is a breeze. 

However, it must be said that, thanks to the case housing all of these nifty little tricks, it is rather robust, thick, and hefty. This might not be the best option if you’re actually looking for a watch to track your daily living. Some folks report not even sleeping with it since it’s such a large and cumbersome piece. 

Golfers report that the smartwatch functionalities of the TAG Heuer Golf are up to par with those of other smartwatches on the market. 

The Companion App 

The Companion app is simply an app that you download on your phone, which then integrates with the watch itself to display all the different tracking metrics you have been gathering. Designed with sports fans in mind, this can be used for cycling, running, swimming, and various other activities as well. 

Golf Features 

To the belly of the beast, the eagle between the birdies, and the … I’ve run out of metaphors. 

The TAG Heuer Golf was obviously developed to be a watch worn by golfers to be used on the course and in daily life. So, what does it offer that other smartwatches simply won’t? Well, thanks to the Qualcomm® Snapdragon Wear™ 4100+ chipset within, there are plenty of features to discuss: 

  • TAG Heuer Wellness: This isn’t strictly a golf feature; however, it feels at home here. This is your typical fitness app – so you can expect step tracking, calories burnt, heart rate, etc. This is actually vital to those who are prone to health risks while golfing; even though golf isn’t the most intense of exercises, there is still a risk. 
  • Shot tracking: This is perhaps the main feature of the Golf – the ability to display 2D maps of more than 40,000 different golf courses across the world. Not only will the terrain be illustrated, but so will the hazards. Once your shot is complete, the watch will allow you to record your shot and information about that watch. The distance, ball’s trajectory, etc, will all be recorded. 
  • Statistics and Score Keeping: While I personally find golf scorekeeping a bit odd, the phone combined with the app will allow you to track your scores (and your friend’s) comfortably. 
  • Club Recommendation: The slogan of the watch is, after all, ‘A Caddy on your Wrist’. A caddy is usually the person who gives you advice, and in the case of the TAG Golf is the rather intriguing feature of club recommendation. The watch calculates your position and distance to the hole to calculate the perfect club for the job. 
  • Built-in Magnetic Ball Marker: The buckle can be removed to mark your ball while on the green. 

Battery Life

Battery life will always be the struggle of many electronic devices. No Seiko-shuffle here; you’re going to have to make sure you charge your watch for it to work. While this watch does display the time, day, date, and year, it certainly isn’t a true perpetual calendar… 

Whether you’re going for the larger or smaller case, both of these have similar batteries within. Charge time for both is rated at only 1h30 and is believed to last you “A full day including a one-hour sports session**”.

But is this really true? Well, reviews of the Golf online all state that you can get more than 5 hours of golfing on one charge and that the battery life is approximately 30% more than the previous version. 


One rather quirky part of the Golf is the number of different strap pairings that are offered by TAG. Just about every different color combination is available: 

  • Black rubber
  • Brown leather 
  • Light blue rubber 
  • Red rubber 
  • Orange rubber 
  • Steel bracelet 
  • Black leather 
  • Grey leather 

Each strap is secured with a folding clasp.

Should You Get a TAG Heuer Golf Watch? 

And now we finally get to the belly of the best – should you actually purchase one of these watches? Well, it really all comes down to what you value and what’s not so important to you. Let’s start off by listing the pros and cons of the TAG Heuer Golf. 

Pros of the TAG Heuer Golf

  • Titanium case: Unlike some other smartwatch offerings on the market, TAG did not skimp on the case material nor the case finish, combining titanium with expert finishing methods, including a brushed case with polished edges.
  • Sapphire glass: Unless you’re looking for that vintage hue, a sapphire crystal should be standard – and it is. Visibility should be a breeze with the use of a scratch-free sapphire crystal. 
  • iOS and Android: You should have a no issue connecting your watch to your phone, seeing as the Golf offers compatibility with iOS and Android phones. 
  • Build quality: As you might expect from a timepiece carrying the TAG name, the Golf offers great build quality far exceeding some other smartwatches on the market. 
  • Ball markers: Are built into the watch strap, allowing you to put on the green with even less stress. 
  • Still a smartwatch: It’s still a smartwatch that, besides all the various golfing attributes, has plenty of functionality in your day-to-day life.

Cons of the TAG Heuer Golf 

  • Price: There is no getting around the fact that this is perhaps the most expensive golf watch on the market. Sure, it might be leading the pack in terms of tech and attributes. However, one begins to wonder whether or not the TAG name isn’t forcing you to pay slightly more. 
  • Size: Besides the thickness, the smallest option is 42mm. For some, a 36mm is the absolute max that’ll fit on their wrist, and the idea of owning a 42mm is something that they could only dream of.
  • No Hands-Free calling: Pretty self-explanatory. Sure, you could argue that this isn’t something essential for a golf watch; however, it’s still a smartwatch, after all. 
  • Interface problems: As with most tech, some people struggle a lot. The interface isn’t the easiest to deal with, apparently, and you might need to have a lot of patience to succeed. 

So, at the end of the day, it really boils down to whether or not you’re willing to spend a considerable amount of money on a considerably large watch that is hard to understand but also the best golf watch on the market. 

Take some time to understand all the tools and tricks the watch has to offer, and you should be reaping the rewards very soon.


All in all, the TAG Heuer Golf is a great watch and a good buy – if you’re a fan of golfing. If you’re about as interested in swinging a club as you are doing your taxes, you’re better off spending your $2,000 on… well, your taxes. 

The Golf doesn’t necessarily offer something unique or groundbreaking, but it does everything extremely well. This, of course, makes it lack a ‘wow’ factor, but it also allows it to work well enough on 99% of occasions. I would end with ‘It’s incredibly expensive’; however, after Googling what a set of clubs cost, you know what you can expect. 

With plenty of different strap and dial options to go for, the Golf does offer a slightly unique visual appeal without going too far out of the box. The size prevents it from being subtle, but it surely isn’t loud. 

tudor vs tag heuer watches

It’s safe to say that in today’s watch world, we have more access to more brands than ever before. But, somehow, in the sea of microbrands, revival brands, and options, we, as enthusiasts, are still drawn to the offerings from manufacturers who have provided the consumer with quality timepieces for decades.

So, it is no surprise, when discussing watches, even with the most freshman of enthusiasts, that Tudor and TAG Heuer are generally in the discussion. For many, Tudor and TAG (as I’ll be referring to it moving forward) are the perfect entry point into the luxury watch “hobby”.

While some collectors might find these brands boring, even predictable, they are still powerhouses in the world of watches and offer us, the consumer, an incredible product that we can be proud to own. So, let’s dive into the world of Tudor and TAG and figure out which iconic brand is right for you.

About Tudor (The Watches, Not the English Royal Dynasty of Welsh Origin)

For those new to the “hobby”, Tudor has quite an interesting history, one steeped in mystery, intrigue, and an attempt to take over the watch world!

Just kidding. The Tudor trademark was originally registered in 1926 for Hans Wilsdorf by Veuve de Philippe Hüther, a Swiss watch dealer. If the name Hans Wilsdorf sounds familiar, it’s probably because you know him as the founder of one of the most recognizable brands in not only the watch but the entire world, Rolex.

In 1936, Wilsdorf took over the Tudor name, creating, for all intents and purposes, a more affordable alternative to its big brother, Rolex. But, it wasn’t until 1946 that the “Montres TUDOR S.A” name was established as a way to enter new market segments with the backing and guarantee of the Rolex name.

The idea that Tudor, for the longest time, seemed to live in the shadow of its big brother was one reason the company decided to remove all Rolex-branded components from their watches. So, in 1996 and in honor of their 50th anniversary, they did just that.

The remainder of the ’90s and early 2000s saw a decline in sales. So much so that in 2004, Tudor stopped selling watches in the US market. While this was certainly a hit to Tudor’s market share, it wasn’t long until Tudor would make its comeback stateside.

In 2013, a refreshed and rebranded Tudor re-entered the US market, focusing on the brand’s illustrious history as a tool watch manufacturer, taking many of their design cues from the Tudor archives.

With the use of both in-house and off-the-shelf movements, Tudor had certainly made a splash in the watch scene as it made its way back to the US, proving once again that they could still turn heads with great classic designs that never go out of style.

So, it’s no surprise that for their almost 100-year history, the Tudor name, regardless of Rolex, has been synonymous, for most enthusiasts, as a highly capable and historically proven tool watch manufacturer.

Some of the best examples of tool watch excellence in the Tudor archives are the Milspec Tudor “Snowflake” timepieces made for the Marine Nationale and many other military forces around the world, including the USA and UK forces.

But the modern Tudor lineup offers many excellent tool and casual watches that are sure to be a mainstay in your collection for years to come.

TAG You’re It (Time for a History Lesson)

While the Tudor name is a relatively new name (comparatively) to some watch brands, the TAG Heuer name is much older.

Founded in 1860 by Edouard Heuer under the name Heuer Watchmaking Inc in St. Imier, Switzerland, the Heuer name has always been the embodiment of innovation, a bold style, and a unique design language that really became a signature for the brand during the middle of the 20th century.

In 1933, Heuer produced a new kind of dash counter for cars, boats, and airplanes. This new device, called the Autavia, would be the precursor to the chronographs that would adorn the wrists of pilots and drivers in the decades to come.

During the years leading up to WWII and the decades that followed, Heuer would focus on Chronography and aim to create the most accurate chronographs the watch world had ever seen.

1958 was a big year for Heuer. It was the year that Jack Heuer would join the company and begin a legacy that endures to this day, with the creation of some of Heuer’s most iconic timepieces like the Autavia, Monaco, and Carrera.

In fact, it was Jack Heuer who made the name Heuer synonymous with motorsports. While cars and watches have always gone together like Richard Mille and compensating for something (just kidding!), Heuer would bring together some of the most famous racers and watch relationships in the racing world.

While the ’60s and ‘70s were the golden eras for motorsports, it was in 1973 when Jack Heuer inked a deal with the biggest name in motorsports history, Enzo Ferrari, making Heuer the official timekeeper of the Ferrari Race Team.

Heuer would go through its ups and downs through the later part of the century and would eventually be acquired by TAG (Techniques d’Avant Garde) in 1985, forming what we now know as TAG Heuer.

TAG has always been at the forefront of design and innovation and, to this day, offers enthusiasts everything from entry-level Swiss quartz models to models worn on the wrists of Hollywood royalty like Steve McQueen.

So, if you are looking for a timepiece whose history has a definite cool factor, one that will make you feel like a Formula 1 playboy (or girl), TAG will always have something to adorn your wrist.

Tudor vs TAG: Battle of the Icons

I think as a consumer, when it comes to purchasing a luxury watch, it is important to be informed so you have the information you need when making a decision, especially one that involves more times than not a hefty price tag.

With that said, I want to take some time to compare Tudor and TAG. We will be discussing brand recognition, model variety, build quality & durability (materials, water resistance, etc.), movements, and price/availability/resale value.

Brand Recognition

Firstly, I think it is important to understand what brand recognition is. Brand recognition is the ability of consumers to recognize an identifying characteristic of one company versus a competitor.

With that said, I think both brands have rich histories and accomplishments that rival any other brand in the watch industry. 

Tudor has its brand recognition in the world of tool watches and milspec divers, while TAG has its brand recognition in the world of motorsports. While yes, I understand that both brands are known for so much more, I think we can distill it down to these two worlds in regard to what Tudor and TAG are most famous for.

While both Tudor and TAG won’t carry the same recognition as, say, Rolex, AP, or Patek, I still believe that from a brand recognition standpoint, you can go anywhere in the world and find someone who knows these two brands. Which depending on where you are in the world, could be a good or a bad thing.

Regardless, both brands offer name recognition to watch nerds and common folk alike. With beautiful designs, both are sure to impress and turn heads no matter where you might go. 

Model Variety

When purchasing a timepiece from iconic brands, you will likely have certain expectations. One of those expectations being variety. I don’t think it is unfair as a consumer to want options, and when we look at both the Tudor and TAG catalog, we have plenty.

Now I know what you’re thinking. Tudor really only invests its time and efforts into the Black Bay collection, and TAG really only focuses its efforts on the heritage lines. While you aren’t necessarily wrong, both brands offer an array of collections that is sure to appeal to all sorts of enthusiasts.

I urge you to go into both the Tudor and TAG catalog and look at options outside what the brands are most known for. For example, while doing some research for this article, I found myself rediscovering the unique beauty that is the TAG Link and the brutalist design that is the Tudor P01.

Both unique in their own right and far from the popular kid in class, these two examples show that the variety is there; you might just need to expand your horizons a little. 

Build Quality & Durability

I believe as a consumer, build quality and durability should be a major deciding factor when choosing the right timepiece for you. Especially depending on the application in which you will be utilizing your watch. Are you a shirt-and-tie office guy, a delivery driver, or a construction worker?

Different professions will put you and your watch in different scenarios. With that said, depending on your day-to-day, it is important to make sure you have a good durable, and reliable timepiece. It goes without saying that both Tudor and TAG make incredibly durable watches.

Being that we are discussing “modern” Tudor and TAG, many of their collections tend to lean into the tool watch category, which means their robust build quality offers the owner assurance that it can take a few bumps and drops.

This is due to their use of modern materials, like sapphire crystals and more refined case materials, which ensure proper water resistance and anti-magnetic properties.

For what it’s worth, I believe that with their use of more unique case materials like carbon, ceramic, and titanium, just to name a few, TAG gives the consumer more options when searching for something different and/or unique.


If you ask me, the battle of in-house vs. none-in-house movements has gotten a little out of control over the last decade or so.

Some will argue that a lot of what you’re paying for is the movement, which makes consumers a little angry when they end up paying a premium for an off-the-shelf movement because of the name on the dial, hence the reason for wanting an in-house movement for their money.

But, while I understand that sentiment, I’d argue that the movement inside, while obviously playing a very big factor in the watch, being the beating heart and all, needs to do one thing, keep accurate time.

So, whether it is an in-house movement or off the shelf if it is performing the way it should, there shouldn’t be an argument. Luckily, for those of us who are impartial to the argument, both Tudor and TAG offer timepieces with in-house movements and off-the-shelf ETA movements, both with COSC-certified options.

The two in-house movements that have proven to be reliable, accurate, and durable are Tudor’s MT5602 seen in the Black Bay line, and TAG’s venerable Caliber 11 seen in the Monaco.

Price, Availability, and Resale Value

Both Tudor and TAG offer tons of options under $5,000, which seems to be the top end of the budget for many new enthusiasts trying to find their first luxury watch. While both brands have watches above that threshold, they still very much play ball within that ballpark.

When discussing availability, you’ll be happy to hear that both Tudor and TAG have boutiques in many cities and are also sold in major jewelers, depending on where you live. This means that the availability is there but with a few caveats. One of those being when new models are released. 

Generally speaking, when the new hype comes out, there is definitely a wait but worry not, you won’t be waiting around for the better part of your formative watch collecting years for a one *cough cough* Rolex.

The second being rare models. There are some limited editions for both Tudor and TAG that will always be more difficult to find.

The watch community is funny. I think collectors fall into two categories, those who genuinely love their collection and rarely part ways with any of it and those who are always on the hunt for the next timepiece. While they might not be considered a flipper per se, they are in love with hunting and the rush of finding a new timepiece. 

This ultimately leads them to research the resale value of the timepieces they are buying. Good and bad news for that type of enthusiast. Both Tudor and TAG offer amazing timepieces that, depending on the model, will retain most of their value. That said, with the exception of rare models, very few accrue value, especially in the volatile market that is timepieces.

Tudor vs TAG: Top Model Comparison

In this next section, we are going to break down some of Tudor and TAG’s top models, compare them, and give you a chance to see how they stack up to one another. We will be discussing a chronograph, a diver, and a simple three-hand timepiece.

 Model   Tudor Black Bay Chrono TAG Heuer Carrera Sport Chronograph 
  Case Size Diameter: 41mmThickness: 14.6mmLug-to-Lug: 50.1mm  Diameter: 44mmThickness: 15.27mmLug-to-Lug: 51mm
  Materials Stainless Steel case with fixed 316L steel bezel and a matte black anodized aluminum insert  Stainless Steel case with a black ceramic bezel
 Water Resistance  200m/660ft 100m/330ft
  Movement In-house Calibre MT5813 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz)  In-house Calibre HEUER02 Automatic with an 80-hour power reserve.Beat Rate of 28’800 (4 Hz)
 Strap Options  Available on a steel bracelet, fabric strap, leather strap  Steel Bracelet
 Additional Features  Faux-rivet style bracelet for the vintage enthusiast and Panda/Reverse Panda dial options  Black, Blue, and Green dial variants.There is also a guild-dialed variant on a leather strap.
 MSRP  $5,450 $6,400
 Model  Tudor Black Bay Fifty-Eight TAG Heuer Aquaracer Professional 200 Date 
  Case Size Diameter: 39mmThickness: 11.9mmLug-to-Lug: 48mm  Diameter: 40mmThickness: 11.54mmLug-to-Lug: 47mm
  Materials Stainless Steel case with unidirectional dive bezel in steel with matte black anodized aluminum insert  Stainless Steel case with a brushed steel unidirectional dive bezel
 Water Resistance  200m/660ft 200m/660ft
  Movement In-house Calibre MT5402 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz) Calibre 5 Automatic (Non-In-House, ETA 2824-2) with a. 38-hour power reserve.Beat Rate of 28’800 (4 Hz)
 Strap Options  Available on a steel bracelet, fabric strap, leather strap  Stainless Steel bracelet with folding push button clasp
   Additional Features Comes in 10 different variations.Yellow Gold and Sterling Silver case options available The Aquaracer men’s line comes in 30 different variants. Sized at 40mm, 43mm, and 45mm. Available in GMT and Chronograph variants. 
 MSRP  $3,950 $2,850
 Model  Tudor Black Bay  TAG Heuer Carrera Date  
  Case Size  Diameter: 31/36/39/41mm  Diameter: 39mmThickness: 11.5mmLug-to-Lug: 47.3mm 
  Materials Stainless Steel Case with Polished and Satin Finish a Stainless Steel Bezel Brushed and Polished Stainless Steel Case with Polished Stainless Steel Bezel 
 Water Resistance  100m/330ft 100m/330ft
  Movement In-house Calibre MT5602 (COSC) with a 70-hour power reserve.Beat Rate of 28’800 (4 Hz)  Calibre 5 Automatic (Non-In-House, ETA 2824-2) with a. 38-hour power reserve.Beat Rate of 28’800 (4 Hz)
  Strap Stainless steel bracelet, polished and satin finish, with “T-fit” folding clasp and safety catch  Black Leather Strap with Stainless Steel Folding Push Button Clasp
  Additional Features Comes in four case diameter variants with three dial color options, blue, anthracite, champagne.  Slim design with 6 o’clock date and lume at the hour indices and hands
 MSRP  $3,950 $3,050

Tudor vs TAG Heuer Watches: A Final Take

After falling down the Tudor and TAG rabbit hole while researching for this article, I became an even bigger fan of both brands.

Not only do they both manufacture some unbelievably great timepieces, but they’ve also been doing it long enough to know what works and what doesn’t, giving us the enthusiast options that will always feel at home on your wrist.

So, if you’re looking for your next timepiece and can’t decide between the two, take a minute to look through the catalogs and find one that calls to you. 

Maybe you’re looking for a funky and chunky tool watch that will help you stand out from the crowd (hint: BB P01), or maybe like me; you think it’s hip to be square (hint: TAG Monaco in Titanium) and want to feel like your Hollywood hero.

Regardless of what you’re looking for, Tudor and TAG will make you smile every time you look down to check the time because these two iconic watch brands will always find a way to make us remember what it is that drew us to the world of watches.

do tag heuer watches hold their value

TAG Heuer, the Swiss watchmaker renowned for entry-level excellence and a certain square racer, has etched its name in the annals of horology. Crafting timepieces that straddle the realms of tradition and innovation, TAG Heuer combines heritage with contemporary aesthetics, creating affordable luxury timepieces and wrist-bound marvels coveted by connoisseurs. 

But, beyond their exquisite craftsmanship and market appeal, I’ll be delving into the realm of investment here, where the long-term value of these watches reveals itself.

Drawing from a tapestry of industry knowledge and scrutiny of market trends, I’ll examine the characteristics that underpin TAG Heuer’s allure as an investment. From their long-standing reputation, impeccable build quality, and celebrated partnerships with motorsports and beyond, I’ll be exploring how the various factors of TAG Heuer timepieces intertwine to shape their value.

About TAG Heuer Watches

With a heritage steeped in horological superiority, this Swiss brand has been crafting exceptional timepieces since its inception in 1860. TAG Heuer’s story begins with Edouard Heuer, a visionary watchmaker who had an uncanny ability to push the boundaries of chronometric innovation in his time. Heuer’s relentless pursuit of accuracy led to groundbreaking developments, including the invention of the oscillating pinion in 1887, a revolutionary mechanism still used in mechanical chronographs today.

I’d be remiss if I didn’t mention some of TAG’s most iconic and renowned watches. The Monaco, introduced in 1969, became an instant classic with its bold square case and avant-garde design. If you like it, you love it, and if you don’t, you can’t stand it. Such is the power of the Monaco.

Thanks to its association with Steve McQueen through his iconic role in the film “Le Mans,” the Monaco has become a symbol of racing heritage and timeless style. The Carrera is another notable timepiece that has captured the imagination of watch enthusiasts worldwide. Launched in 1963, the Carrera embodied Heuer’s passion for motorsports. 

Its sleek design, legible dial, and robust chronograph functionality made it a favorite among racing aficionados and watch connoisseurs alike. Given that it’s generally not a bank-busting watch (although it can be, depending on certain variables), the Carrera is still one of TAG’s most successful releases to date.

What might be clear at this point is that TAG Heuer’s enduring partnerships with motorsports have played a pivotal role in shaping its identity. From the Monaco’s association with the prestigious Monaco Grand Prix to the Carrera’s deep ties with the exhilarating world of Formula 1, TAG Heuer’s watches embody the spirit of speed, precision, and high-performance engineering.

In an industry where tradition meets innovation, TAG Heuer does a good job of combining the best of both worlds. Their ability to honor their horological legacy while pushing the boundaries of technology is a testament to their exceptional craftsmanship and forward-thinking mindset. 

Whether you’re a racing enthusiast, a connoisseur of fine timepieces, or simply someone who appreciates the artistry that goes into watchmaking, TAG Heuer offers an unrivaled experience, particularly in terms of value for money. Let’s look at whether that value holds over time, though…

What Makes Luxury Watches Hold Their Value?

Like most watch nerds, I’m interested in unraveling the intricacies of timepiece investments, so I’ve taken it upon myself to dissect TAG’s value over time and shed light on the factors that contribute to value retention in their creations. This can be spread over a few key areas:

Brand Recognition: The Pillar of Prestige

When it comes to luxury watches, brand recognition reigns supreme. Renowned watchhouses with a storied history and a legacy of excellence often command higher prices and retain their value over time. Brands like Rolex, Patek Philippe, and Audemars Piguet have established themselves as stalwarts of luxury horology, and their timepieces consistently exhibit strong resale value, partly as a result of this.

The prestige associated with these brands stems from a combination of factors, including a commitment to impeccable craftsmanship, rigorous quality control, and a rich heritage that resonates with collectors and enthusiasts. TAG Heuer has been around for a long time, and few people are able to say they’ve never heard of the brand, in all honesty. 

This is where it gets curious, though – despite TAG’s ubiquity as a brand name in high-end watchmaking, their reputation doesn’t inspire as much consumer confidence as most of their Swiss peers. Perhaps this is because TAG Heuer is generally considered less luxurious than the aforementioned brands, if only subconsciously, despite their horological breakthroughs and pioneering designs.

The price point has something to do with that – most TAG watches cost far less than even mid-range Rolexes, excluding them from the perceived upper echelons of watchmaking by dint of the fact that they’re cheaper.

Iconic Design: Transcending Trends

Beyond brand recognition, striking design plays a pivotal role in maintaining the value of luxury watches. Timepieces that boast enduring aesthetics, free from fleeting trends, tend to hold their value more effectively. These designs encapsulate a harmonious blend of form and function, standing the test of time.

Consider the elegance of the Rolex Submariner, with its iconic Oyster case and robust construction. Or the enduring appeal of the Patek Philippe Nautilus, characterized by its distinctive porthole-inspired design. These watches possess a visual language that transcends passing fads, ensuring their desirability remains intact, generation after generation.

TAG Heuer’s Monaco is a great example of this, as are a few of the brand’s vintage offerings (which we’ll get to later). The Monaco virtually cordoned off the square watch market upon release, and to this day, there’s not a square watch article you’ll find worth its salt that doesn’t mention at least one iteration of the quadrilateral ticker. Safe to say, it’s a high-selling piece for TAG, and it certainly has better value retention than many of their other models.

Rarity: Owning The Unattainable

The principle of supply and demand holds true in the world of luxury watches, where scarcity often begets value. Limited editions, discontinued models, or watches with unique complications inherently possess an allure that appeals to collectors and investors. We want what we can’t have, and once we have it, everyone else wants it more.

Limited production runs, such as the Audemars Piguet Royal Oak Offshore LeBron James, or vintage timepieces like the Omega Speedmaster Moonwatch, are highly sought after due to their exclusivity and rarity. The finite nature of these watches creates a sense of urgency among enthusiasts, driving prices upward and ensuring their value remains resilient.

Additionally, the presence of rare complications, such as tourbillons or minute repeaters, adds to the desirability and value retention of luxury watches. These intricate mechanisms require exceptional skill and expertise to manufacture, making them highly coveted among connoisseurs who appreciate the mastery behind their creations.

Do TAG Heuer Watches Hold Their Value?

When it comes to brand recognition, TAG Heuer stands tall, having carved a prominent niche in the industry since its founding in 1860. While it’s true that most TAG Heuer watches don’t hold their value as well as some of their luxury counterparts, the brand’s iconic models have proven to be exceptions to the rule. 

Take, for instance, the legendary Monaco. This bold and distinctive timepiece exhibits stronger value retention compared to other TAG Heuer models, new or old. Look a bit closer, and you’ll notice that special iterations of the Monaco, such as the 18k gold reference CW5140, retain their value far better than others and, indeed, are bonafide horological gems among collectors. 

With that being said, true collectors are movement geeks, and the simple fact that TAG Heuer outsources its movements is one that definitely detracts from the brand’s overall reputation and, consequently, from the long-term value of their watches.

In terms of watch design, TAG Heuer has established a reputation for creating timepieces that blend classic elegance with contemporary flair. Their commitment to striking aesthetics contributes to the allure of their watches but is that enough for the aftermarket in a world where good-looking watches are more accessible than ever? 

While not all models share the same value retention, those with enduring classic designs, like the Carrera 1153B (known as the Jagger – you guess why) and the Autavia, have shown a better track record in retaining their value over time.

TAG Heuer’s limited editions and discontinued models tend to generate greater demand among collectors, bolstering their value. For example, the TAG Heuer Monaco Gulf Special Edition has become a sought-after timepiece due to its scarcity and unparalleled aesthetic elements. Likewise, the Autavia CBE2114 collaboration with Calibre 11, being a model that evokes musings of the Daytona, still fetches a pretty penny.

It is worth noting that while some TAG Heuer watches may experience depreciation in value, others exhibit a stronger hold. Vintage Heuer models, particularly those from the 1960s and 1970s, have benefitted from an upward trajectory in value appreciation due to their historical significance and collector appeal.

Important to note, however, is the fact that many of the rarest watches under the TAG umbrella were made when the brand was just ‘Heuer’, before TAG’s 1985 takeover. While not all TAG Heuer watches hold their value, as well as some luxury counterparts, the brand’s iconic models and vintage pieces have demonstrated stronger value retention.

The Monaco, Carrera, and Autavia stand out as examples of watches that generally hold their value better within the TAG Heuer lineup. With this being said, I wouldn’t recommend many TAG Heuer watches to someone looking for a timepiece as an investment.

Do TAG Heuer Watches Appreciate In Value?

Given that TAG Heuer is, despite the hate, a distinguished Swiss watchmaker with a rich heritage, it’s understandable why the brand has captured the hearts of enthusiasts and casual wearers alike. While watches made by some luxury watch brands have gained a reputation for being expensive investments, the story for TAG Heuer watches is slightly different.

Unlike those of certain haute horologists, TAG Heuer’s watches generally do not experience substantial appreciation in value. They are often considered entry-level luxury watches designed to be accessible and enjoyed by a wider audience. TAG takes pride in this, and they know what they’re doing. Remember – to the company, the aftermarket means little.

They make their bread on the factory floor, so while their watches may not appreciate in value over time, this fact says little about the quality and aptitude of TAG Heuer’s tickers. One factor to consider when assessing the investment potential of TAG Heuer watches is the brand’s iconic models.

Previously mentioned models, be they vintage or off-the-rack, have achieved cult status among collectors, and their value has seen some appreciation over time. The enduring appeal of these models, along with their historical significance and unique designs, contributes to their desirability in the market.

Furthermore, limited editions and special collaborations can be worth exploring for potential investment opportunities. TAG Heuer has released limited-run watches tied to significant events or partnerships, and their scarcity can drive up demand and, subsequently, value. 

However, it is essential to conduct thorough research and assess the market dynamics before considering such timepieces as investment assets. The Jo Siffert Carrera is a good example in this category, as are many of the Heuer chronographs from the ‘40s and ‘50s, particularly those made from precious metals.

When it comes to investing in watches, it’s crucial to approach the endeavor from a well-informed perspective. The luxury watch market is subject to various factors of change, including shifting trends, brand reputation, and consumer preferences.

While TAG Heuer watches may not offer the same level of appreciation as some high-end luxury brands, they can still provide their owners joy, style, and craftsmanship. Furthermore, some of TAG Heuer’s newer watches, many of which include high-tech materials and intricate movements, may project greater value appreciation in decades to come.

The current state of the TAG aftermarket doesn’t necessarily determine what it will look like in 10 years.
Ultimately, whether a TAG Heuer watch proves to be a good investment depends on one’s goals and expectations. If you’re seeking substantial appreciation in value right now, there are certainly other brands that present more favorable opportunities.

What About Vintage TAG Heuer Watches?

Vintage watches inhabit a world of their own. A place where style and technology transcend generations for the sake of timelessness. When it comes to vintage TAG Heuer watches, the story takes a captivating turn.

The vintage Carrera and Monaco models, born during the era when TAG Heuer was still Heuer, hold a special place in the hearts of watch connoisseurs. These iconic timepieces showcase the brand’s pioneering spirit, pushing boundaries with their forward-thinking design and engineering prowess. 

The Carrera, with its clean lines and race-inspired aesthetic, became an instant classic. The Monaco competes only with Cartier’s Tank for the title of ‘Most Recognisable Square Watch Of All Time’. 

These vintage Heuer watches not only embody an era of horological innovation but has also proven to be lucrative investments. As the market for vintage watches continues to grow, collectors seek out such coveted timepieces, driving up their value. Heuer’s Triple Date Chronograph and Carerra 2448S are great representations of how the brand’s vintage watches have held their luster and financial appeal over decades.

However, venturing into the world of vintage watches requires a discerning eye and a comprehensive understanding of the market. Factors such as condition, authenticity, and provenance play a crucial role in determining the value of a vintage TAG Heuer timepiece. 

Thorough research, consultation with experts, and a keen sense of rarity can help identify the hidden gems among the vintage offerings. If you’re not willing to put in some work to ensure the veracity of your purchase, it’s highly likely that you’ll end up with a vintage TAG that’s worth less than what you paid, so be vigilant and above all, patient.

TAG Heuer – A Final Evaluation

In the realm of horological investments, the value retention of TAG Heuer watches may not rival some high-end luxury brands. However, certain models, such as the iconic Monaco, Carrera, and limited editions, have shown the potential for better value retention. While TAG Heuer watches offer accessible luxury and contemporary designs, it is important to approach them as an investment with realistic expectations. 

Vintage TAG Heuer watches, especially those from the era when the brand was known as Heuer, have witnessed a surge in value appreciation, becoming hidden gems sought after by collectors. Ultimately, the value of a TAG Heuer watch extends beyond monetary gains, encompassing the craftsmanship, design, and personal enjoyment it brings to its owner.

are tag heuer watches good

TAG Heuer isn’t like other Swiss watch brands in many ways. It is easy to segment the heavy hitters and lightweight brands in the world of Horology but not TAG Heuer. Collectors do not view the brand in the league of Rolex, Patek Philippe, or Vacheron Constantin, nor is it categorized with brands like Swatch, Tissot, and Citizen.

For over 150 years, TAG Heuer has distinguished itself from the rest by focusing on the motorsport niche and manufacturing valuable tools, earning a world-famous status and a cult following.

The Swiss brand does not only limit itself to the racetrack but offers a comprehensive collection of modern watches for water sports enthusiasts and divers in the Aquaracer collection. But are TAG Heuer watches any good? And are they on par with other luxury Swiss watchmakers?

Below you will find a comprehensive and easy-to-digest answer to these questions, so read on to discover answers to these and more.

About TAG Heuer Watches

Since its inception in 1860, TAG Heuer has embodied avant-garde technicalities and designs that have caught the attention of the vehicle and aeronautic world.

Best known for its unrivaled chronographs in terms of precision and quality, the internationally-renowned Swiss Marque has a storied history of creating both classic and trendy timepieces.

From being the first Swiss watch brand in space to launching the Caliber 11 movement, which earned it the maker of the first automatic winding chronograph caliber status, TAG Heuer has constantly pushed the boundaries of the status quo. 

Its signature materials and craftsmanship can be read in the brand’s motto, ” Swiss Avant-garde since 1860”. TAG stands for Techniques D’avant Garde, and this statement holds for the brand. Not only is TAG Heuer known to manufacture Haute Horlogerie timepieces, but It also has entire departments devoted to producing these highly innovative watches. 

The company is headquartered in La Chaux-de-Fonds, Switzerland but also functions in three other production sites. Quality practices are strictly adhered to, and all TAG Heuer watches are put together in a carefully controlled environment where the air is filtered. 

The design process is also superlative as 3D modeling of the watch’s exterior is often carried out to give the timepiece a realistic look that showcases the materials used in designing the watch in detail. High-quality texturing and ground-breaking pad printing machines are utilized to apply different colors to the dial’s surface, making all of them very enthralling.

The TAG Heuer Monaco and the TAG Heuer Carrera are the most popular and best-selling collections that have gained cult status among TAG Heuer enthusiasts because of their sporty and avant-garde designs.

TAG Heuer also produces smartwatches. In 2015, the TAG Heuer Connected was launched at BaselWorld. The timepiece runs on the Android Wear operating system and brings its application, allowing you to customize the face of the smartwatch. 

Fashion doesn’t have to take a toll on the planet and the eco-friendly brand has been ahead of the game with its sustainability initiatives. Every year, TAG Heuer promotes sustainable practices in its manufacturing process that reduces waste and energy consumption. 

Remnants of brass from milling and machining are recycled and solar energy is utilized whenever possible to reduce their carbon emissions. The brand also has a long history of supporting conservation projects.

Watch enthusiasts recognize TAG Heuer as a brand with tons of Haute Horlogerie timepieces and very precise chronographs with superior performance and accuracy.

The release of the Mikrograph; a mechanical chronograph that is five times more accurate than other chronograph watches earned it the respect of sports lovers all over the world. 

The fact that the Swiss Marque offers affordable, sporty, durable, and very colorful watches that are perfect for timekeeping, makes it desirable for people who want a masterful blend of elegance and performance.

In the collector community, there has been an increasing appreciation for the brand’s chronographs, and its watches hold a special place in the hearts of racing fans all over the world.   

The History Of Tag Heuer

The story of TAG Heuer begins in 1860 with Edouard Heuer establishing his eponymous watch manufacturing company, Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. Back then, it was only named Heuer and he spent the first 20 years establishing a reputation and acquiring unique patents.

Some of them include his first crown-operated winding system for pocket watches, his first chronograph,  an “oscillating pinion”, and his first dashboard chronograph, which he patented in 1869, 1882, 1887, and 1911 respectively.

Edouard Heuer passed away in 1892 and Jules-Edouard and Charles-Auguste, his sons, took over from where he left off. At this time, Heuer was becoming very famous for producing chronographs, and by 1914, their first wrist-worn chronograph was released. 

Two years after its launch, the “Mikrograph”, believed to be introduced by Charles-Auguste, hit the market. The Mikrograph was the first stopwatch accurate to 1/100 of a second and was quickly followed by the “Semikrograph”, another stopwatch that provided a split-second function and 1/50 of a second timing. 

The company continued to expand rapidly over the next few years, fueled by its partnership with Henri Freund & Bros. who specifically sold out Heuer watches in America. Due to the accuracy of its productions, Heuer established a strong reputation and relationship with the world of sports.

In 1933, the “Autavia” (taken from “AUTos” and “AVIAtion”) was introduced. It was a dashboard timer used for automobiles and aviation, and from 1935 onwards, many superlative chronographs were launched. Through the early 1940s, for instance, the brand manufactured accurate and durable chronographs for pilots, known as “Flieger” chronographs.

As a result of these iconic patented inventions, Heuer was designated official timekeeper for the Olympic Games for many years. Their watches continued to be highly popular among automobile racers throughout the 1950s to 1970s, so much so that it’s hard to find a picture of Formula 1 or GT racing from that period in which Heuer’s logo is entirely absent.

The company became a leading producer of stopwatches and timing equipment and its split-second pocket chronographs were selected as the official stopwatches for various games. In 1962, John Glenn wore Heuer’s stopwatch as he piloted the Mercury-Atlas 6 spacecraft on the first US-crewed space flight to orbit the Earth.

The Quartz Crisis of the 1970s forced the company to go up for sale leading to the acquisition of Heuer in 1985. TAG (Techniques d’Avant Garde), producers of high-tech equipment for Formula One cars, acquired the brand, and that was when the name changed to TAG Heuer

Right before the new millennium, TAG Heuer was acquired by LVMH. This measure would allow enough capital to be pumped in to revive the brand’s leading-edge technologies and avant-garde designs.

Today, TAG Heuer offers a wide range of exceptional timepieces that reveal the very essence of Swiss watchmaking expertise. 

The brand is known across the globe for combining high standards with bold aesthetics in the production of contemporary watches. It has stayed true to its commitment to the world of sport, particularly motor racing. It has adorned the wrists of many famous people including Cristiano Ronaldo, Leonardo DiCaprio, and Chris Hemsworth.

Are TAG Heuer Watches Good?

Through innovation, precision, and ingenuity, TAG Heuer has gained widespread popularity thanks to its credible and reliable timepieces that are not just ‘good’ but elegant, sporty, and stylish. 

TAG Heuer’s engineers have engraved the brand’s history on chronograph innovation. The brand is known to utilize materials from the motorsport and aerospace industries, reaffirming its motto, “Avant-Garde since 1860”.

From producing the most iconic self-winding chronographs ever to maintaining the de facto standard of the racing world through the 1960s, TAG Heuer watches are good for many reasons. Apart from offering excellent value-for-money timepieces, they also devote years to designing and constructing complex watches.

Here are 5 reasons why TAG Heuer watches are good.

Historic Swiss Watch Brand

Swiss watches are synonymous with high quality, precision pedigree, and luxury. Just as the Germans are lauded for producing the best cars in the world, Switzerland has the image of Haute Horology artisanal craftsmanship, commitment to superior quality, and a distinguished history.

TAG Heuer is a Swiss watch brand that persisted in mastering fine watchmaking despite a long and challenging journey. The brand has long pursued horological innovation and has shown utmost dedication to its careers in timekeeping excellence.

When you wear a TAG Heuer watch on your wrist, you are putting on over one hundred and fifty years of fine watchmaking tradition, and that is something that cannot be replicated.

If you purchase a TAG Heuer watch, you should be at peace knowing that it is made up of high-quality components and will last for generations to come.

TAG Heuer also uses cutting-edge materials, so all of its watches are least likely to fade over time and less susceptible to wear and tear. Many watch enthusiasts do not only buy TAG Heuer’s watches due to their prestige but because of the care that goes into their production too. 

A lot of TAG Heuer’s ambassadors include A-list models, top actors, and world-class athletes, who epitomize this exclusive picture of high prestige, quality, and luxury. From the likes of Ryan Gosling to Tommy Fleetwood, TAG Heuer is a Swiss watch brand that epitomizes luxury in the world of Horology. 

Swiss watches will forever be the epitome of exquisite craftsmanship, revered in the world of Horology. TAG Heuer continues to uphold the great traditions and expertise of Swiss haute horlogerie, backed by a rich history, groundbreaking innovations, precision, and artistry.

Wide Variety Of Models

TAG Heuer boasts legendary watch models across different collections. The brand has always prided itself on producing high-quality chronograph watches at affordable prices. However, since the release of the first wrist chronograph in 1914, TAG Heuer has been steadily expanding its iconic watch collections with timepieces that boast elegant designs inspired by classics from TAG Heuer’s long history of innovation.

The watchmaker’s catalog can be divided into six main collections. The first, also the most popular, is the 1960s-inspired TAG Heuer Carrera collection, which has been available worldwide since 1963.

The Carrera is also home to various chronographs, high-end timepieces with skeletonization or intricate decorations, and automatic three-hand watches with a date display. It is also home to exquisite models that feature titanium and ceramic cases with diamond-set bezels.

The square-shaped TAG Heuer Monaco is next and is a world-famous historical model put in the spotlight by Steve McQueen after he wore one in the film “Le Mans.” Many of the watches found here bear a strong resemblance to their iconic predecessor, the very first Monaco from 1969. 

TAG Heuer’s motor-racing-inspired collection, Formula 1, represents the entry point into the world of the brand’s Horological prowess. The collection is also packed with bold watches for adventurers who dare to live life at full speed. 

There is also the TAG Heuer Autavia collection with elegant watches and special-edition pieces for collectors. Then you have the Aquaracer, Link, and Connected collections, which all contain affordable, robust, and ultra-functional timepieces.

Affordable Luxury Swiss Watches

Every Swiss watchmaker works hard to maintain the prestigious “Swiss-made” reputation, which is synonymous with exclusivity, outstanding quality, status, accuracy, and prestige. 

This comes at a price which is why many Swiss-made timepieces command higher prices than those made elsewhere. TAG Heuer is one of the few Swiss watch manufacturers to offer highly accurate and durable watches at the more affordable end of the luxury watch spectrum. 

Iconic Watch Designs

For over 150 years, TAG Heuer has distinguished itself from other brands by releasing exquisitely designed timepieces with timeless elegance. All of its watches are the product of extensive research, precision, and artistry. 

That being said, the brand offers a vast array of iconic pieces, from sporty models with contemporary designs to highly-skeletonized and futuristic dials in a wide variety of colors. 

Whether you want a casual/downright playful timepiece or love the charm of classic watches but desire a touch of modern design, TAG Heuer has got you covered.

Great In-House Movements

A movement is considered to be “in-house” if the caliber is developed and manufactured by the watch company rather than outsourced to another company.

In 2010, TAG Heuer produced its first in-house chronograph movement, the Caliber 1887. Since then, the brand has demonstrated commitment to the innovative traditions of haute horlogerie by designing and constructing complex movements with multiple complications. 

One such is a COSC-certified movement, the caliber Heuer 02, with an accuracy rating of -3/+5 Seconds per day and 80 hours of power reserve.

Most Notable TAG Heuer Watch Collections

TAG Heuer has established itself as a true pioneer in the watchmaking industry. The brand has garnered immense popularity through its diverse range of collections, each bearing its own distinct identity and purpose. 

Let’s take a closer look at the five most popular TAG Heuer collections that have captivated the hearts of watch enthusiasts worldwide: Carrera, Aquaracer, Monaco, Autavia, and Formula 1.

TAG Heuer Carrera

The Carrera collection from TAG Heuer embodies the brand’s racing heritage and commitment to precision timekeeping. Its origins can be traced back to the legendary Carrera Panamericana, a dangerous and demanding road race held in Mexico during the 1950s. This grueling race, known for its treacherous conditions, inspired the creation of the Carrera watch, which aimed to provide drivers with a reliable and accurate timekeeping instrument.

The Carrera collection’s name, which means “race” in Spanish, perfectly captures the spirit of high-speed racing. Its design combines sportiness and elegance, making it suitable for both professional racers and watch enthusiasts. With its clean lines, refined aesthetics, and innovative technology, the Carrera collection has become one of the most iconic and recognizable watch families in the world.

Notable models within the Carrera collection:

  • Carrera Caliber 16: The Carrera Caliber 16 exemplifies the essence of the collection with its powerful and robust design. It features a chronograph function, allowing users to measure elapsed time, and often includes additional complications such as a date display and a tachymeter scale for speed calculations. The Caliber 16 movement powers this timepiece, known for its reliability and precision.
  • Carrera Caliber 5: The Carrera Caliber 5 is a more understated and versatile option within the collection. It showcases a clean and classic dial design, often with a date display at the 3 o’clock position. This model is powered by the Caliber 5 movement, offering accurate timekeeping and a generous power reserve.
  • Carrera Caliber 1887: The Carrera Caliber 1887 pays homage to TAG Heuer’s rich heritage in watchmaking. It takes its name from the year when Edouard Heuer, the founder of TAG Heuer, patented the oscillating pinion, a revolutionary invention in chronograph mechanisms. This model features the Caliber 1887 movement, which offers precise timekeeping along with a chronograph function and a date display.
  • Carrera Caliber Heuer 02T: The Carrera Caliber Heuer 02T is a remarkable timepiece that combines a tourbillon and a chronograph in one watch. The tourbillon, a highly intricate and sophisticated mechanism, compensates for the effects of gravity on the movement, enhancing its accuracy. This model features the Caliber Heuer 02T movement, a mechanical marvel crafted with exceptional precision and craftsmanship.

TAG Heuer Aquaracer

TAG Heuer Aquaracer

The Aquaracer collection from TAG Heuer is renowned for its reputation as a line of professional sports watches explicitly designed for aquatic adventures. Combining robustness, reliability, and precision, these timepieces are built to withstand the rigors of water sports and other demanding activities.

With their exceptional water resistance and durability, the Aquaracer watches have become trusted companions for divers, sailors, and water sports enthusiasts around the world. The Aquaracer collection’s commitment to water resistance is evident in its design and construction. These watches undergo rigorous testing to ensure their reliability in extreme conditions. 

From the reinforced case construction to the screw-down crowns and unidirectional rotating bezels, every detail is crafted to provide maximum resistance to water pressure. With the Aquaracer collection, TAG Heuer offers functional and practical timepieces and stylish watches that can seamlessly transition from underwater adventures to everyday wear.

Notable models within the Aquaracer collection:

  • Aquaracer Professional 200 Steel & Gold: The Aquaracer Professional 200 Steel & Gold combines stainless steel and gold elements, creating a luxurious and sophisticated look. This model features a robust stainless steel case, a unidirectional rotating bezel, and luminescent markers for enhanced visibility underwater. It often comes with a date display and is powered by a reliable automatic movement, offering precise timekeeping.
  • Aquaracer 300m Automatic: The Aquaracer 300m Automatic is a classic and versatile option within the collection. With its 300-meter water resistance, it is ready to accompany divers on their underwater explorations. This model features a stainless steel case, a unidirectional rotating bezel, and a choice of dial colors, including black, blue, and silver. The dial often includes a date display, and the watch is powered by an automatic movement for accurate timekeeping.
  • Aquaracer 300m Quartz: The Aquaracer 300m Quartz offers the same impressive water resistance as its automatic counterpart but with the precision of a quartz movement. This model is perfect for those who prefer the convenience of a battery-powered watch. It features a stainless steel case, a unidirectional rotating bezel, and a range of dial and bezel color options. The dial typically includes a date display, ensuring both practicality and style.

TAG Heuer Monaco

TAG Heuer Monaco

The TAG Heuer Monaco collection is renowned for its avant-garde and timeless design, making it an iconic symbol of innovation and style. Launched in 1969, the Monaco collection made history as one of the world’s first automatic chronograph watches and quickly gained fame for its bold square case and distinctive dial layout. 

The collection’s unique design, combined with its association with motorsports and notable personalities, has solidified its status as a true icon in the watchmaking industry.

In celebration of the Monaco collection’s 50th anniversary, TAG Heuer introduced a series of limited editions that pay homage to the brand’s rich heritage. These special editions showcase the brand’s commitment to pushing boundaries and reimagining classic designs while maintaining Monaco’s unmistakable identity.

Notable models within the Monaco collection:

  • Monaco Caliber 11: The Monaco Caliber 11 is a standout model in the collection, featuring the iconic square-shaped case and left-sided crown placement, paying homage to the original design. The dial colors vary, ranging from classic blue and black to vibrant hues. With its striking design and excellent craftsmanship, the Monaco Caliber 11 exudes sophistication and is a coveted choice among watch enthusiasts.
  • Monaco Caliber 12: The Monaco Caliber 12 is another notable model that captures the spirit of the collection. It features a square case and automatic movement, offering precise timekeeping. This model often includes a chronograph function, allowing for accurate measurement of elapsed time. The dial colors range from elegant blue and silver to bold black. The Monaco Caliber 12 combines a vintage appeal and modern technology, making it a sought-after timepiece.
  • Monaco Caliber 6: The Monaco Caliber 6 is a classic and refined model within the collection. Powered by an automatic movement, this timepiece combines elegance and functionality. The dial colors often include sophisticated shades like silver, white, or black. With its clean and minimalist design, the Monaco Caliber 6 showcases the timeless charm of the collection while providing reliable timekeeping.

TAG Heuer Autavia

TAG Heuer Autavia

The TAG Heuer Autavia collection is dedicated to authentic free spirits and adventurers who seek high-performance timepieces. Inspired by the rich heritage of the original Autavia models from the 1960s, this collection pays homage to the brand’s legacy of creating reliable and versatile watches for motorsports and aviation.

The Autavia collection embodies TAG Heuer’s commitment to precision, functionality, and ruggedness. It combines the spirit of adventure with cutting-edge technology, making it an ideal companion for those who value both style and performance.

Notable models within the Autavia collection:

  • Autavia Isograph: The Autavia Isograph is a standout model within the collection, showcasing a contemporary design that combines elegance with robustness. Powered by TAG Heuer’s innovative Isograph carbon-composite hairspring technology, this timepiece offers exceptional precision and resistance to magnetic fields. The dial colors vary, including classic options like black and white, as well as more vibrant choices. The Autavia Isograph represents a perfect blend of vintage charm and modern engineering.
  • Jack Heuer 85th Anniversary: The Jack Heuer 85th Anniversary edition pays tribute to Jack Heuer, the great-grandson of the brand’s founder and a key figure in TAG Heuer’s history. This special edition features a timeless design with vintage-inspired elements, such as a panda-style dial and a classic stainless steel case. The dial colors often include a striking combination of black and white, evoking a sense of nostalgia while exuding a contemporary appeal. The Jack Heuer 85th Anniversary edition celebrates the brand’s heritage and Jack Heuer’s contributions to the Autavia collection.
  • Autavia Caliber 5: The Autavia Caliber 5 is a versatile and reliable model within the collection, designed to meet the demands of modern adventurers. Powered by automatic movement, this timepiece offers precise timekeeping and a generous power reserve. The dial colors range from classic black or blue to more unconventional options. With its functional design and robust construction, the Autavia Caliber 5 embodies the spirit of the Autavia collection.

TAG Heuer Formula 1

TAG Heuer Formula 1

The TAG Heuer Formula 1 collection draws inspiration from the thrilling world of motor racing, capturing the spirit of speed, precision, and innovation. Designed for those passionate about high-performance sports watches, this collection combines cutting-edge technology with dynamic aesthetics, making it a favorite among motorsports enthusiasts.

The Formula 1 collection represents TAG Heuer’s commitment to precision and reliability. It celebrates the brand’s historical ties to Formula 1 racing and embodies the fast-paced lifestyle associated with the sport. With its sporty and dynamic design elements, this collection captures the essence of racing while offering exceptional timekeeping capabilities.

The Formula 1 collection features a range of models powered by quartz and self-winding movements. The use of these precise and robust mechanisms ensures accurate timekeeping, making the watch’s reliable companion both on and off the race track.

Notable models within the Formula 1 collection:

  • Formula 1 Quartz: The Formula 1 Quartz models are known for their exceptional accuracy and reliability. With quartz movements at their core, these watches offer precise timekeeping and require minimal maintenance. The dial colors of the Formula 1 Quartz models range from classic black or white to vibrant options like red or blue, reflecting the energetic spirit of motor racing. The materials used for the case and bracelet vary, including stainless steel, ceramic, or a combination of both, adding to the collection’s versatility and durability.
  • Formula 1 Caliber 5: The Formula 1 Caliber 5 models feature self-winding mechanical movements, combining the precision of traditional watchmaking with the sporty aesthetics of the collection. These watches offer accurate timekeeping and a power reserve that ensures reliable performance. The dial colors span from timeless black or blue to bold and eye-catching options. The Formula 1 Caliber 5 models often incorporate materials like stainless steel or ceramic for their cases and bracelets, ensuring a sporty yet sophisticated look.
  • Formula 1 Chronograph: The Formula 1 Chronograph models showcase the collection’s dedication to precision timing. Equipped with chronograph functions, these watches measure elapsed time precisely and easily. The dial colors vary, ranging from classic monochrome options to more vibrant combinations. The materials used for the cases and bracelets include stainless steel, ceramic, or a blend of both, offering durability and a sporty aesthetic.

Do TAG Heuer Watches Hold Their Value?

Yes and no. Generally, it’s not advisable to purchase a TAG Heuer watch as an investment since they do not always hold its value. However, if you are among the lucky few to own a highly sought-after model, a rare vintage timepiece, or a limited edition, expect it to fetch a higher average resale value than other TAG Heuer watches over time.

Should You Buy a TAG Heuer Watch?

Yes. TAG Heuer is a perfect place to begin if you’re new to watch collecting and don’t plan to spend a lot purchasing a timepiece. The brand produces beautifully constructed timepieces on the more affordable end of the Swiss luxury watch spectrum, yet offers great value.


Bottom Line: TAG Heuer makes good timepieces. Their watches are accurate, reliable, elegant, and of high quality, meeting and exceeding the standards expected from watches in their price range.

We hope that you’ve managed to get more insight into TAG Heuer’s vast catalog of watches and will soon be adding one to your collection.

best Tag heuer dive watches

TAG Heuer dive watches are popular. Often given as a graduation present or to celebrate a major milestone, many consider them to be their first “real” luxury watch. Seen on the wrists of American Presidents like Barack Obama and worn by movie star characters like James Bond, they’re spotted everywhere in pop culture. It’s easy to see why. Their popularity stems, at least partly, from their affordable prices, broad list of features, striking styles, and models with both quartz and automatic options. 

TAG Heuer’s dive watches have gained a reputation for their exceptional quality and durability, making them a favorite among divers and water sports enthusiasts. With a wide range of models to choose from, each with its unique features and capabilities, it can be challenging to decide which TAG Heuer dive watch best fits your needs.

This article aims to examine some of the top TAG dive watches on the market today. We’ll explore their specs, features, style, and price points. So, if you’re in the market for a dive watch, especially a TAG, we’ve done the homework for you.  

About TAG Heuer Dive Watches

TAG is probably most known for its dive watch collection – a close second might be their popular Formula 1 collection, which offers unique styles celebrating motorsports and useful features and tools, like 200 meters of water resistance and tachymeters that can track a car’s speed. In this article, we’ll focus on their Aquaracer 200 collection and their 300 and 1000 series.

TAG Heuer dive watches are a stylish and functional option for those looking for a timepiece that can withstand the rigors of diving. With its roots in the late 70s and early 2000s, the current line of Aquaracer Professional collections is more refined than its predecessors. 

TAG has designed the new Aquaracers around 6 must-have features for a dive watch: 

  1. Water resistance of 200 meters or more 
  1. A screw-down crown
  1. A double-folding clasp
  1. Sapphire crystal
  1. A unidirectional bezel that sounds and looks well made
  1. Luminous hands and indices

History of TAG Heuer Dive Watches

TAG’s history with dive watches dates back to the 1970s. This is when the brand first introduced its Professional line of dive watches, which were water resistant to 200 meters. Throughout the 1980s and 1990s, TAG Heuer continued to innovate in the realm of dive watches.

In 1985, the brand introduced the TAG Heuer 2000, which was water-resistant up to 300 meters and featured a helium release valve for use during saturation diving. This watch became popular among professional divers and was worn by Jacques Mayol, a world champion free diver. 

By 2003 TAG released their Aquaracer collection, which has become one of their most desired lines. These dive watches offered deeper water depth ratings of 300 plus meters. Today, they have timepieces rated to 1,000 feet with some impressive dive features. 

Celebrities Known to Wear TAG Heuer Watches

TAG Heuer has been a luxury timepiece of choice for decades, with many famous celebrities and professional divers choosing their dive watches as their preferred choice. Here are just a few of the notable names who have been spotted wearing TAG Heuer dive watches:

1. Tom Brady – The legendary NFL quarterback has been known to sport a TAG Heuer Aquaracer during his downtime.

2. Leonardo DiCaprio – The Oscar-winning actor and environmental activist has been seen wearing a TAG Heuer Aquaracer Chronograph.

3. Cameron Diaz – The Hollywood actress and former model has been spotted wearing a TAG Heuer Aquaracer Lady.

4. Jeremy Lin – The NBA star has been seen wearing a TAG Heuer Aquaracer 500M.

5. Jean-Michel Cousteau – The son of legendary oceanographer Jacques Cousteau has been a TAG Heuer ambassador for many years and has even helped to design a limited-edition TAG Heuer Aquaracer.
6. David Guetta – The French DJ and producer has been spotted wearing a TAG Heuer Aquaracer during his performances.

The Best TAG Heuer Dive Watches



This series of Aquaracer watches dates back to the 1980s. The Aquaracer Professional 300 features a classic dive watch design with a ribbed black dial and white hands and indicators, making it easy to read. The seconds hand features a mustard tip. There’s a date window at the 6 o’clock position. 

The watch case is sized at 43mm, making it suitable for medium to larger wrists. The timepiece is powered by Calibre 5 Automatic with a 38-hour power reserve. The watch comes with a stainless-steel bracelet giving it a brawny and sporty appeal.

The back of the case includes an etched, raised diver’s helmet emblem. Of course, as a professional dive watch, it has a water resistance of up to 300m. This is an excellent entry-level luxury dive watch. 

Price: $3,400  



The Aquaracer Professional 200 sports a ribbed blue sunray brushed dial with silver-lined hands and trapezoid indicators, in contrast to the dots on the 300 series. There’s also a date window at the 6 o’clock position. 

The case size is 40mm, and the bezel is brushed steel, in divergence from the ceramic bezel of the 300. Under the hood, it’s powered by the same movement as the 300. On the back of the case is a raised compass symbol.

As the model number implies, it’s water resistant to 200m. All of this is paired with a stainless-steel bracelet. 

Price: $2,850 



The 300 GMT is a striking, high-performance diving watch that combines style and functionality equally. This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel that allows for accurate timing of diving sessions.

This model matches the style and features of the 300 series with a few notable distinctions. The eye-catching blue dial is ribbed, featuring a GMT function and a Cyclops date window at 6 o’clock. The ceramic bezel is half blue and white. 

The timepiece is powered by the Calibre 7 automatic with a 50-hour power reserve. The watch is fitted with a handsome brushed stainless-steel bracelet. 

Price: $3,800  



This model, with its black ribbed dial, is virtually identical to the 200 automatic reviewed above; however, it’s powered by a quartz movement. Quartz movements offer exceptional accuracy and a lower price point, as they’re a product that can be mass-produced on an assembly line, in contrast to the meticulous, handmade process required for an automatic movement.

There’s no date window, just a clean dial with hours, minutes, and seconds. The bracelet of the Aquaracer Professional 200 is made of stainless steel and features a double safety clasp and extension system that allows for easy adjustment, even when wearing diving gear.

The three-link bracelet style has polished center links and brushed outer links. The watch also comes with a black rubber strap that can be easily swapped out for a more casual look. It gives you the same look at a better price point if you can live with a quartz. 

Price: $2,150  



This model 300 is paired with a ribbed blue rubber strap to match the blue ribbed dial, creating a head-turning, sporty look. The case size is 43mm. The strap features a steel, folding clasp secured by push buttons. There’s also an option for a NATO strap. 

TAG Heuer Aquaracer Professional 300 Blue Dial 43mm is a bold diving watch that is both practical and stylish. It combines TAG Heuer’s commitment to precision timekeeping with a rugged design perfect for outdoor activities, making it an excellent choice for those who demand the best in form and function. 

Price: $3,200  



The 40mm case, bezel, and bracelet are all made of brushed titanium and this pairs quite nicely with a black ribbed dial. There’s a date window at 3 o’clock, unlike the model WBP2111.BA0627, where it’s in the 6 o’clock position.

The indices, hour, and minute hands are silver lined, and the seconds hand and outer accents are turquoise, offering a pop of color. The timepiece features a solargraph, which means the quartz movement is powered by the sun and, therefore, never requires a battery replacement. 

The watch is light and wears comfortably on the wrist. The timepiece is sporty but is thin enough to slip under a dress shirt and can be worn with business casual or even a suit. 

Price: $3,050 



The Professional 300 Orange Diver is a bold and rugged diving watch that is as functional as it is unique. This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel that allows for accurate timing of diving sessions.

Inspired by the 1979 version, which proved to be popular with collectors, this sporty model boasts an orange ribbed dial with a cyclops date at 6 o’clock. It’s noticeably more refined than the original model it pays homage to. 

The 43mm dodecagon-shaped case and ceramic black bezel pair nicely with the orange dial for a standout look. This timepiece makes a statement on the wrist and will surely get noticed.

Price: $3,400



The Aquaracer Professional 1000 is one cool dive watch with so much to offer. It has a large 45mm case and a black ceramic dodecagon bezel. The feel and sound of the turning bezel exude quality. The black and orange bezel is a steel and ceramic blend.

The dial is ribbed black, and the minute and seconds hands are orange lined. There’s a date window at 6 o’clock. The watch sits high on the wrist and is a touch heavier than one might expect from a case made of titanium. However, many find it to be comfortable.

On the side of the case, at 9 o’clock, there’s a helium release valve. On the opposite side, there’s a screw-down crown and crown guard. The timepiece is powered by an automatic movement with a 70-hour power reserve and is water resistant up to 1,000m. It also offers a hacking seconds feature for precise timing. 

The bracelet is made of grade 5 titanium with folding claps and push buttons, keeping everything secure, even under active conditions. The bracelet also includes an extension to fit over a diving suit. You won’t find these same features and quality craftsmanship offered anywhere near this price point from Omega or Rolex. Included in the box is a handy diver’s flashlight at no extra cost!

Price: $6,650 



This model offers an understated but refined silver sunray brushed dial, unlike the previously reviewed, sporty orange dial. This model has large black gold-plated hands, a magnified date window at 6 o’clock, and a black ceramic bezel.

The bracelet of the Aquaracer Professional 300 is made of stainless steel and features a folding clasp with a double safety push-button system that allows for easy adjustment, even when wearing diving gear.

This timepiece features a 43mm stainless steel case with a unidirectional rotating bezel. This model comes in seven different configurations with various dial colors and strap options. The watches come with a black leather travel pouch with contrasting red stitching and the official TAG Heuer logo. 

Price: $3,400 



Something about this version of the Professional 300 reminds me of British race cars. Maybe it’s the light titanium case, sized at 43mm. Perhaps it’s the color. The green sunray brushed dial and silver-lined white indices are sharp and easy to read.

The ceramic bezel is also green. A magnified date window at 6 o’clock adds functionality to the timepiece’s good looks. The case and bracelet are made of grade 2 titanium with an attractive and unique sandpaper finish, making the watch light and comfortable on the wrist.

It’s powered by a Calibre 5 automatic with a 38-hour power reserve and is water resistant to 300m, which gets the job done. To my eye, the timepiece would look great over a wetsuit when exploring the ocean depths and would look equally as bright paired with khakis and a field shirt on a hike. 

Price: $4,200



This is a nice pairing of a bright white ribbed dial with black and white indices and black-lined hands. This model tip’s its hat to Heuer’s luminous dials from the 1980s. There’s a magnified date window at 6 o’clock. The bezel and rubber strap are black, giving the watch a sleek appearance, and when paired with the bright white, there’s a noticeable arctic flair. 

With this watch on the wrist, one can almost imagine themselves retracing the steps of Shackleton’s arctic expedition, though perhaps from the comfort of a warm cruise ship. The stainless steel case, made of DLC steel, measures 43mm. It’s powered by a Calibre 5 automatic with a 38-hour power reserve. 

The good looks of this timepiece are matched with solid performance. This watch can also be fitted with a light and dark blue strap or a black and gray strap.

Price: $3,750 



This is an all-black watch from the dial to the bezel and rubber strap. The case is made of steel and measures 40mm, which is suitable for a wrist of 15 cm or more. The hour and minute hands are white and lined in silver, as are the indices. The seconds hand is light blue, offering a pop of color. There’s a date window at 3 o’clock.

The bezel design features a unique luminous patterned insert that reminds me of a stormy ocean. The DLC black coated steel and rubber strap make this a rugged timepiece, ready for any conditions. As noted on previous models, the solargraph allows the watch to be powered by the sun or artificial light without the need for a battery replacement. 

Price: $3,050 



This is a fun and feminine model, sized perfectly for women at 36mm. The dial is a cotton candy pink with a wave pattern, which looks bright against the polished ceramic black bezel. The hours are marked with genuine diamonds. There’s a magnified date window at 6 o’clock. 

The watch is powered by a Calibre 5 automatic with a 38-hour power reserve. But don’t let the pink and diamonds fool you. This is a true diver’s watch, with water resistance up to 300m. 

The bracelet is stainless steel with a folding clasp. This model comes in five different colors and strap configurations. 

Price: $3,600 



The Professional 300 in two-tone gold and brushed steel is a classy women’s timepiece. It’s sized perfectly for ladies’ wrists at 32mm and features a yellow-gold bezel and a gray, wave pattern dial. The hands are gold, and the hours are marked with gold-lined diamonds.

There’s a magnified date at 3 o’clock. The movement is a Calibre 9 automatic with a 40-hour reserve. It has a balance frequency of 28800 vibrations per hour (VPH). The balance frequency of a wristwatch refers to the number of oscillations or vibrations that the watch’s balance wheel makes per hour.

A balance wheel is a key component of a mechanical watch’s movement, and it swings back and forth at a constant rate to regulate the watch’s timekeeping. The three-link bracelet has polished gold center links flanked by brushed steel links. 

Price: $3,600  



The timepiece has a mother-of-pearl dial with silver-lined hands and diamonds marking the hours. The diamonds are a brilliant-cut 1.4mm VS. The dial face is clean and simple, with no date. The bracelet and bezel are stainless steel, and it’s powered by a quartz movement.

The bracelet comes with a comfort extension link and double safety push buttons. This version of the TAG Heuer Aquaracer has a screw-down crown and is water-resistant to 200m, which makes it suitable for swimming and light snorkeling. This watch comes in five different colors and strap/bracelet combinations. 

Price: $2,650 

Parting Thoughts

TAG Heuer’s commitment to design, rigorous engineering, and useful tool watch collections in diving have propelled the brand to great heights. If you’re in the market for a dive watch, you can’t go wrong with their Aquaracer collection, with price points and styles to suit the needs of the everyday buyer, as well as models that meet the needs of the military and dive professional. All this is offered at prices far below other luxury brands like Rolex and Omega. 

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