August 22nd, 2017 [Las Vegas, NV] – Hublot, the iconic Swiss watch brand representing the Art of Fusion, is thrilled to announce its second partnership with boxing great Floyd “Money” Mayweather, the undefeated, 12-time world champion, for his fight against UFC® mega-star Conor McGregor. The bout will take place at T-Mobile Arena in Las Vegas, Nevada, on Saturday, August 26, 2017 in an event produced and distributed by SHOWTIME PPV®.
Following the brand’s first partnership with the unbeaten all-time great for the 2015 “Fight of the Century,” in which he defeated Manny Pacquiao by unanimous decision, Mayweather will once again sport Hublot across the waistband of his boxing trunks as he enters the ring this weekend.
Ricardo Guadalupe, CEO of Hublot, shared: “Once again, we have the great honor to partner with a true living legend, Floyd Mayweather, ‘The Best Ever,’ for what is sure to be the ‘Fight of the Millennium.’ In line with Hublot’s ‘First, Different, Unique’ brand ethos, Mayweather previously never had a brand adorn his boxing shorts until our ‘knockout’ partnership in 2015. I am thrilled to partner with him again in the same way. We look forward to the match this weekend and hope for a repeat performance of 2015, cementing his undefeated record! The collaboration continues the brand’s long history in support of the noble art of boxing and celebrating the Legend of the Legends.”
Floyd Mayweather Jr, declared: “I am proud of my relationship with Hublot. When I fight, I wear what I want to wear and Hublot has the main spot on my trunks. We have a major, powerful deal that you will see forever. It’s timeless.”
2016, the start of a bright future for Dustin Johnson. Gaining his first Major title with victory in the US Open 2016, DJ confirmed his star status in the discipline, rising to the world number 1 spot in 2017. At 32, the American champion joined the ranks of Major winners and became a friend of Hublot. An explosive athlete whose steely determination and resolve have been rewarded.
He is considered the most gifted and athletic player on the circuit, thanks to his ultra-powerful, precise drives and his superb skills on the putting green. His peers have long known him as the best player in the world never to have won a Major title , and voted him Player of the Year on the PGA Tour in 2016. A much-deserved accolade in recognition of 10 years during which Dustin Johnson has played with an extraordinary determination, confirming the notion that champions are simply those who never give up.
“I am honored to join the distinguished list of Hublot Ambassadors, especially since I have always been such an admirer of their timepieces. Each one is so unique, unlike many of the other luxury brands, which I appreciate and enjoy. I am very excited
about the partnership and hope to hoist a few trophies with a Hublot on my wrist.”
At 32, Dustin Johnson, otherwise known as DJ , has entered the annals of golf to join the select group of Major title winners. His talent has finally been rewarded with victory. Gaining his first Major tournament title with a win at the US Open in August 2016, DJ enjoyed an exceptional season. He also won the World Golf Championships-Bridgestone Invitational and the BMW Championship. As part of the American team, he brought the Ryder Cup back to his country eight years after they last triumphed over the Europeans. Having amassed an impressive Top 10 record, 2016 saw Johnson confirm his status in the discipline, rising to the top of the rankings and winning the PGA Tour Money List. At the peak of his prowess, he confirms his number 1 position in winning the World Golf Championships- Mexico.
The Hublot family brings together men and women who have altered history. Exceptional athletes who have left their mark on the history of sport. The fastest man alive, Usain Bolt; footballing legends Pelé and Maradona; charismatic football manager José Mourinho, and many others. And now, Dustin Johnson has chosen Hublot, a perfect match between the watchmaker symbolising the art of fusion and the man blazing a trail through professional golf.
Sunday, 26 March 2017 – Baselworld (Basel, Switzerland)
On the Hublot terrasse, looking over the Baselworld fair, the brand organised a culinary competition uniting 4 of its ambassadors – Andreas Caminada, Stéphane Lambiel, Michel Pont and Xherdan Shaqiri. Alongside Ricardo Guadalupe, a moment of friendship was shared. The common thread between these 4 talents – their culinary spirit. Whether its football, figure skating, watchmaking or gastronomy, it was a moment of happiness to share.
On your marks, get set, cook…..
As for the jury, Andreas Caminada, the 3 stars Michelin Chef and Gault & Millau 19 points – the latest to join the Hublot family – organised a competition for his fellow ambassadors.
With his rock star look, he coached Stéphane Lambiel, Michel Pont and Xherdan Shaqiri, during their preparation of a gaspacho. Behind the cutting board, the dish prepared by Michel Pont, captured the attention of Andreas Caminada after 20 minutes of intense cooking.
As a souvenir of this unexpected culinary moment, the Chef from the Grison area of Switzerland, gave the winner a knife he designed in collaboration with Güde.
What do you get when you mix the watchmaking expertise of Hublot, the limitless creativity of Italia Independent through its founder Lapo Elkann, and the treasures of the famous Italian tailor Rubinacci?
The Art of Fusion!
We are very proud to be able to continue this partnership with Italia Independent and Lapo Elkann, whose creativity and character never cease to surprise us. This new project was an extraordinary experience for us: putting Hublot’s capacity for technical innovation and willingness to experiment to the service of the House of Rubinacci—a monument to Italian elegance—and the incomparable style of Lapo Elkann. The Classic Fusion Italia Independent truly represents the fusion of three forms of expertise.
Since 2014, two collections have been born from the partnership between Hublot, Italia Independent and Lapo Elkann. Although both of the previous collections were based on the legendary Big Bang Unico model, this time the magic of this wildly creative team was unleashed on the Classic Fusion model. Its name seems to have predestined it for this new special edition: there has never been such a fine example of the fusion of the ‘classic’ and innovation..
As a creator, I have always put customisation and bespoke designs, which for me represent real luxury, at the heart of my different projects. It is with this in mind that I conceive and design unique objects, which meet my tastes and requirements, but also satisfy my clients. I like the fact that they become truly mine and that they are distinctive, and this is the case for the Classic Fusion Italia Independent collection.
Lapo Elkann, Founder and Artistic Director of Italia Independent
This was a task that was made-to-measure (no pun intended) for Lapo Elkann who is frequently named the most elegant man in the world and who has made bespoke designs and customisation his signature.
He brought Ferrari’s ‘Tailor Made’ programme to life, and he is continuing and expanding upon the concept with Garage Italia Customs; cars, boats, planes and helicopters, with a unique level of customisation, personalisation and innovative creativity for the whole mobility industry. Lapo also applies this same expertise to the creations that he designs for Hublot and Italia Independent.
The “sartoria Rubinacci” was not chosen at random: since 1932, three generations of Rubinacci have been at the reins of this institution of good taste and masculine refinement: Gennaro, the founding grandfather, Mariano, the father who now manages the house from Naples and, of course Luca, master of the store in Milan, and one of the most photographed men on the planet thanks to his unique style. Between them they have dressed everybody from the Duke of Kent to singer Bryan Ferry, not to mention of course the Agnelli family, of which Lapo Elkann is the worthy successor.
The House of Rubinacci holds the most beautiful collection of fabrics in its archives. It was here, in the more than 60,000 square metres of precious houndstooth, tweeds and other cloths that Hublot and Lapo Elkann found a collection of tartans—squared coloured wool weaves from the seventies—that they brought back to life by including them in the Classic Fusion as a chronograph. The dial and straps havetherefore been made using these precious fabrics to offer this range of 45 mm timekeepers an end result that is the epitome of elegance. “La vera sprezzatura ”
I chose these fabrics thinking about the costumes that we make for Lapo Elkann. I began with the extravagant colours of a vivid tartan with a sporty tone, then a more traditional houndstooth—in the style of an Italian gentleman—that I wanted in black and white, the colours of his favourite team Juventus F.C. I didn’t think that it was possible to put wool on the straps and dial of a watch. But, Hublot managed it and the result is better than I could have hoped for. We have achieved a balanced watch,with a pattern effect that is neither too bold nor too light.