Ethan Richardson, Author at Exquisite Timepieces - Page 2 of 4


Author: Ethan Richardson

Seiko and Orient are Eastern watchmakers. Both are famous for their craftsmanship in terms of creating excellent timepieces. While Orient is now below the Seiko emblem, they can still be considered separate entities as both operate independently. This article will discuss the important variations between Seiko and Orient and evaluate a number of their top-of-the-line timepieces. However, before we head onto the comparison of Seiko vs Orient, let’s have a quick overview of each business’s history and achievements.

History of Seiko

Seiko began as Jewelry Keep in Tokyo, Japan, and first opened its doorways in 1881. It took at least ten years until Seiko first dipped their toes into the watchmaking industry with their Seikosha clocks. It wasn’t until 1924 that Seiko first produced wristwatches.

WW2 Imperial Japanese Navy Seikosha Midget Submarine Bulkhead Clock
WW2 Imperial Japanese Navy Seikosha Midget Submarine Bulkhead Clock

If there is one thing Seiko is known for, it’s innovation. Seiko became the first enterprise to introduce the revolutionary quartz movement powered watches in 1969. Their Astron watch collection changed the enterprise’s landscape as it’s by far the primary wristwatch of its type. The quartz motion supplied the Astron watch with impeccable and excessive precision time-preserving.

Seiko made another great innovation with another progressive watch era that they introduced in 1977, the solar energy watch generation. This new technology gave Seiko’s watches indefinite operation time.

Vintage Seiko Astron
Vintage Seiko Astron

1999 showcased Seiko’s focus on revolutionary technology as they unveiled their patented spring force motion. This technology was designed explicitly for astronauts as it is constructed to withstand space journeys while keeping time-keeping precision.

Even now, Seiko is continually trying to re-invent the wheel. It isn’t always a stretch to expect that Seiko will again make ripples in the watch industry soon.

History of Orient

Orient is another well-known and revered Japenese watch corporation. In 1901, with the aid of Shogoro Yoshida, Orient specialized in time-keepers and started out as a wholesale business. Orient was known as the Yoshida watch and bought imported pocket watches.

Vintage Orient Advertisements
Vintage Orient Advertisements

Yoshida then expanded its repertoire by adding wristwatches to products in 1912. The Yoshida watch was then re-christened as the Toyo token production and began their in-house development of table clocks and gauges. In 1934, the organization started manufacturing wristwatches.

Unfortunately, the enterprise went through a rough patch and became pressured to close down in 1949. This was because of the Japanese monetary disintegration caused by the events and results of World War II. The organization once again attempted to revive itself a year later and was reintroduced as Tama Keiki organization. A year after that, they yet again changed their name to the Orient Watch Company.

Orient then started their constant climb as one of the world’s finest watchmakers. The organization showed a steady increase in its following. Orient has additionally determined its niche as one of the most relied on diver watch manufacturers within the marketplace.

In 2001, Orient became a subsidiary of the Seiko watch organization. In 2009, Orient became dominated by Seiko but retained its unique emblem. Orient has demonstrated itself to be one of the pinnacle watchmakers of diver timepieces to this day.

Seiko vs Orient: Complications

Seiko: Seiko isn’t known for complications at decrease rate factors, but we can see them strategically put into effect. The Seiko brand is famous for controlling reserve indicators.

Orient: Even in the less expensive range, Orient is notorious for its complications. In particular, you could discover Orient watches below $200 with a power reserve indicator, which is generally only observed in luxurious watches. When it comes to Orient Star, the implementation of hundreds of complications continues. The Orient celebrity GMT has each a power reserve indicator and a GMT indicator. Different fashions, including the Orient Celebrity Retrograde and Orient Celebrity World Time, are full of complications without being cluttered or noisy. In my opinion, they pull off this slew of features better than most of Seiko.

Seiko vs Orient: Water Resistance

Orient: The Ray II is only marked as water-resistant 200 m. Even though this is a good rating, it’s technically now not an ISO 6425-compliant dive watch.

Seiko: The SKX007 is noticeable as diver’s 200 m. This makes it a water-tight ISO 6425 waterproof watch. This indicates it may be used for expert scuba diving all day long.


Seiko vs Orient: Design

Seiko: The Cocktail Time layout is lovely, yet nevertheless conservative. It follows minimum dress watches’ traditions, keeping the dial enormously uncluttered, simple, and elegant. The cocktail time is meant for extremely formal occasions.

Seiko Cocktail Time
Seiko Cocktail Time

Orient: The Solar & Moon is something conventional. It pushes the bounds of what is a dress watch with a medley of subdials wealthy with complications. The Solar & Moon is accomplished with sophistication, and the complete format could be very contemporary and eye-catching. The Orient is a good deal more versatile and may be worn with any outfit.

Conclusion: Seiko and Orient – Which Brand is Better?

Both Seiko and Orient make dazzling watches. Once you get a flavor for these horological masterpieces, you may find it tough to wear a “cheap” Seiko or Orient ever once more.

Every brand chooses to focus on unique aspects of watchmaking, the same as their low priced counterparts. Orient Star doubles down on present-day sporty complications, while Seiko focuses on perfecting conventional designs with a cutting-edge Eastern effect.

In the long run, it may be hard to choose between the two brands. The restricted marketing performed by way of Orient Star in the US ensures that the general public doesn’t recognize the logo as compared to Seiko. As such, buyers are less willing to purchase an Orient watch.

Orient has been below the Seiko brand for a long time, but they still manage to maintain excellent traits. Orient is a well-known watch logo, but Seiko is by far the better choice. Seiko has earned its spot as one of the choice watchmakers worldwide. Orient might not be at the same level as Seiko, but they still are a genuinely good brand.

Seiko vs Bulova

If you want to learn about two excellent luxury watch brands, Seiko and Bulova, you are just a few steps away from getting all the information you need. Both brands in the Seiko vs Bulova match up are well known for their classy and sleek watches. If you are confused about which brand to purchase from, this article’s information will be helpful. Seiko and Bulova have spent almost 140 years making quality timepieces. We will start with a historical overview of each company.


Seiko vs Bulova: History

Seiko and Bulova both started in the nineteenth century. Their historical perspective is the testament of their quality products. These brands have made several masterpieces since they were founded.

Seiko History


Seiko’s Brief Historical Overview

  • Seiko started with a jewelry shop in 1881, founded by a young Japanese man, Kintaro Hattori. He was the son of a trader established in Tokyo, and he established this shop in central Tokyo at the age of 22. After a decade, Seiko decided to make clocks. Their first clock was called Seikosha.
  • Seiko’s first watch came into the market in 1924. In 1969, Seiko produced the Astron, the world’s first quartz watch. Its price was equal to a small size car at that time.
Seiko Astron
Seiko Quartz Astron 50th Anniversary SBXD002


Brief History of Bulova’s Emergence

Bulova History

  • Joseph Bulova started J. Bulova Company in 1875. This company started mass-producing timepieces in 1919.
  • In 1923, they changed the company name to Bulova Watch Company. The space race, in collaboration with the US government in the ’60s and ‘70s, uplifted the company image. They made space travel time passes alongside NASA.
  • Buzz Aldrin, an American astronaut, used the Bulova Accutron timer in space.
  • Its lunar surface journey was accomplished when David R. Scott wore it during the Apollo 15 mission in 1971.
  • In 2008, Bulova launched the Bulova Precisionist and claimed it as the most accurate quartz watch in the world.
  • In 2016, Bulova revealed the first CURV chronograph wristwatch. Now Bulova is owned by Citizen Watch Co.


Seiko’s Salient Features and Benefits


The most liked feature of the Seiko watches is their water resistance, which allows you to dive and swim while wearing a Seiko watch. The depth of water resistance for Seiko watches varies from product to product.

Stainless Steel Fitting

Seiko uses stainless steel material in most of their products. This material is lightweight, outclass in quality, and matchless in durability.

Power Reserve

The well-appreciated feature of the Seiko watches is the massive power reserve. Seiko watches can work for 40 hours below the waterline because of their excellent power reserve.

Date and Time

Seiko watches have date and time features, making them perfect for watch enthusiasts with busy schedules.

Markers and LumiBrite Hands

The marker feature provides excellent readability even in darkness because of the glowing dial. It also has a broad daylight visibility solution.

Hardlex Crystal

Hardlex crystal makes the watch more durable and assures scratch resistance, which depends on the quality and quantity of sapphire crystal used in the watch’s manufacture. This feature is also cost-effective.

Automatic Watches

Seiko watches are automatic, which means they do not require batteries. The watches can charge the power with the movement of your arm.

Quartz Movement

The durable Japanese quartz movement mechanism is used in Seiko watch manufacturing. This assures you of your timepiece’s accuracy. It also follows the Japanese automatic 21-jewel movement in production. Because of these features, Seiko’s products are precise and reliable.

Popular Models

  • Seiko SKX-011J1 sports automatic diver watch is well-known for its underwater use. It has a 200 m depth sustaining capacity with 40 hours of power backup.
  • Seiko’s Astron GPS solar watch is the latest in its technological advancement revolution. It provides auto time zone adjustment. If you have frequent travels in different time zones, you don’t need to adjust your Seiko watch time because they feature location time zone fetching and synchronization.
  • Seiko’s Prospex Field Master digital watch is an elegant digital watch. It is solar-powered, and one complete recharge keeps the watch active for up to five months. This watch has a power-saving module that extends its power up to 20 months. It can be used underwater up to a depth of 200 m.
  • Some other popular Seiko models are Seiko 5, Seiko LX Line, and the Seiko Presage collection.

Bulova’s Salient Features and Benefits


Bulova’s watches are also water-resistant up to 200 m depth.

Sapphire Crystal

Bulova’s watches use non-reflective sapphire crystal instead of Hardlex crystal. Sapphire is considered more scratch-resistant than Hardlex crystal.

High-Performance Quartz

Bulova makes high-quality quartz watches like Seiko. They also claim that they have the world’s most accurate watches.

Lumibrite Hands/Markers

Bulova watches do possess the LumiBrite hands and markers feature. You can easily see the time in both darkness and daylight.

Power Backup

Bulova’s watches also have a good power backup of around 50 hours.

In-House Calendar

You don’t need to reset the time and date in Bulova watches because their in-house calendar keeps everything up to date.

Popular Models

  • Bulova’s Sea King watch contains all the necessary underwater features. It has a luminous dial, and it comes with a strap extension, which is adjustable with diving suits.
  • The Computron LED digital watch is also popular. It follows the blueprint of the 1970’s Computron digital watch. It has an energy-efficient bright LED display, and it comes in silver, black, and gold variations. This watch has dual time zone capability with two years of battery life.
  • Some other popular models are Chronograph C, Classic, Crystal, CURV, Frank Lloyd Wright, Futuro, GRAMMY, Harley Davidson, Lunar Pilot, Marine Star, Oceanographer, and Precisionist.


Seiko vs Bulova: Comparative Overview

Seiko is a traditional timepiece brand. Customers’ feedback about Seiko watches often mentions their precision and quality. Seiko has also done a lot in mechanical movements, and Seiko is the only watch company in the world with a merger of mechanical and quartz technologies. On the other hand, Bulova does versatile experiments in the design of their watches. 

The choice between these two watch brands can depend on taste. Seiko provides traditional, stylish, functional, and innovative timepieces that all come from its revolutionary mindset. Bulova has unique and loud designs, and the brand stands out for its style and accuracy. However, Seiko’s sleek and classy design earns more respect than any other in the competitive market. After looking at all the pros and cons, we can say that in the Seiko vs Bulova debate, Seiko is the winner with its outstanding experience and traditional touch.

Omega vs Breitling

With so many options on the market, it’s hard for watch enthusiasts to pick the best watch that meets their needs. As a watch enthusiast, you have to compare different watchmaking brands. Which is better, Omega or Breitling? When comparing these two brands, we show you the essential things to look for when purchasing a new watch. When comparing two brands, people will have different opinions, that’s why our team of experts is giving you a detailed review of these two big brands, Omega vs Breitling.


Omega Factory

Both Omega and Breitling have a rich history in the watchmaking industry. Omega was founded in 1848, four decades earlier than Breitling, which was founded in 1884. The two brands for more than a century have been known for innovations and making high-quality watches. Despite this similarity, the two brands have their differences. Breitling has a rich history in aviation, making reliable and high-quality chronographs, which have gained massive popularity among watch-connoisseurs. On the other hand, Omega has been very diverse with its creations, the most notable being the moon collection, which has a watch model that was worn to the moon.


Omega vs Breitling: Style and Movements

The movements are arguably the most important part of any watch. Different top brands are always trying to upgrade their movements. The movements are the heart of the watch, and all watch connoisseurs are impressed and attracted to the best movements a brand can offer. Having an in-house watch movement is an excellent achievement in the watchmaking industry. The two brands both have in-house movements, but they also have some of their models using externally sourced movements.

Compared to Breitling, Omega produces its own in-house movements, which are more complicated and have the best technology. For this, Omega has gained a reputation for making the best watches compared to Breitling. For many years, Omega has worked hard in making unique movements, which are extremely complicated, something that Breitling hasn’t focused on. Breitling has been focusing on the mass production of unique and innovative watches.

Omega Coaxial Movement
Omega Coaxial Movement

When looking at innovations of Omega vs Breitling, Omega stands out compared to Breitling. Since it started operating more than a century ago, Omega has made impressive innovations in the watchmaking industry. One of the iconic innovations that have been produced by Omega includes the “Master Co-axial anti-magnetic.” The Omega brand has also created a watchmaking culture where they experiment with new and unique materials, like different types of titanium and gold and liquid metals. Breitling has also tried to be innovative in its watchmaking processes, experimenting with new materials like carbon fiber.

When it comes to externally sourced movements, Breitling uses more externally sourced movements in their models than Omega. Many watch enthusiasts prefer Omega because of their in-house movements used in most models. They concluded that Breitling models with externally sourced movements don’t give you enough value for your money. When you look at the style and design, it’s evident that these two brands offer different products to the market.

Omega Speedmaster Moonwatch Professional
Omega Speedmaster Moonwatch Professional

The Omega Speedmaster model is considered the most iconic watch model from Omega, while the Navitimer is the most iconic watch from Breitling. Due to their distinctive design, the two models have gained respect and global recognition from watch connoisseurs. Even though the two watch models are chronograph watches, taking a closer look at the watches, you will notice the Breitling Navitimer has a much busier dial compared to the Omega Speedmaster. If you are focusing more on the chronograph rather than getting a diver’s watch, you will most likely compare the Omega Speedmaster with the Breitling Navitimer.

The other evident thing when you look at the Omega and Breitling models is the watches’ size. While most watchmaking brands like Omega make averagely sized timepieces, Breitling is known for making very large watches. Thanks to the overall big size of the Breitling watches, the brand has been able to appeal to a specific audience, compared to the averagely sized Omega watches universally accepted by many people. The two brands have an extensive collection of models and variants. Each year, more advanced models are released. For instance, the Omega Speedmaster has many variants, just like the Breitling Navitimer. 


Omega vs Breitling: Development

When it comes to digital watches, the watchmaking industry has seen very impressive inventions and variations. Omega and Breitling have developed several digital watches meant to be worn differently depending on the wearer’s preference. Breitling has a rich history in aviation, which has played an important role in its watch models. Breitling has created models to be used mostly by pilots. The most famous and innovative model from Breitling is the Breitling Emergency model, which has been described to be quite revolutionary. The timepieces from Breitling are considered to be professional watches. Omega has also released a few models which have been described as professional watches. One professional watch from the Omega brand is the Omega Seamaster PloProf 1200m with a water resistance of 1,200 meters.

Omega Seamaster PloProf 1200M
Omega Seamaster PloProf 1200M

Both brands are trying to exceed the current standards in the watchmaking industry. Both Omega and Breitling use innovative new technology to make brand new watches, which are beautiful and functional for watch enthusiasts.

Omega vs Breitling: Warranty

A warranty shows how proudly a brand can stand behind its models. When comparing different watch brands, the warranty is used to determine the highest quality watch brand. As of July 1, 2018, Omega offered a five-year international warranty on all their watches after initially only offering a three-year warranty. The Breitling watches offer a five-year warranty for models equipped with the mechanical manufacture Breitling in-house movement, while the rest of the models have a two-year warranty.

The difference in the Breitling watches’ warranty period can be seen as an issue by some watch enthusiasts. Omega uses in-house movements for all their models, so they don’t need to offer different warranties for their models. Omega extended their warranty period after they had an improvement in the components of their models. The new, improved materials used in-house by Omega are known to make more durable and high-quality movements.

The warranty offered by both brands is important since they both provide unique innovations. Whether you buy Omega or Breitling, you are guaranteed to get a top-notch Swiss brand.


Omega vs Breitling: Pricing

Most watch enthusiasts use price as one of the guiding factors when comparing two brands. When comparing Omega vs Breitling pricing, they both have relatively the same price for their models. Due to their relatively close price range, most watch lovers tend to compare the two brands. You can purchase an entry-level Omega watch at Exquisite Timepieces, and at the same price, get an entry-level Breitling watch.


Omega vs Breitling: Conclusion

It’s evident that Omega has more popularity than Breitling because Omega sells more watches compared to Breitling. Both Omega and Breitling are deemed to be among the top Swiss watchmaking brands in the world. The two brands both play an essential role in the Swiss and global watchmaking industry. The two brands are ranked in the top 50 Swiss watchmaking brands in the world. However, when you look at the ranking, Omega ranks higher compared to Breitling. Omega ranks at #7 most recognized Swiss company worldwide, and #2 most recognizable Swiss watch brand. Omega has 70% brand recognition globally. Breitling is #41 most recognized Swiss company worldwide and #15 most recognizable Swiss watch brand.

Omega also has a much bigger global recognition compared to Breitling. Omega’s popularity has been enhanced thanks to the brand being associated with big names like George Clooney and the James Bond movies. Breitling has its ambassadors, but associating a timepiece with James Bond is a big deal.

Omega James Bond Watch
Omega James Bond Watch

When comparing the two brands, one might find it hard to come to a definite conclusion. It also narrows down to the personal preference of the buyer. However, Omega stands out to be a much more powerful brand in the global watchmaking industry compared to Breitling. Getting an Omega watch will guarantee you a top-quality watch crafted with an in-house movement and creations from a highly respected watchmaker. At Exquisite Timepieces, you can find your preferred Omega model and many Breitling models.

Oris ProDiver Moon Pointer

Making watches is nothing less than a fine art. The mechanical piece of equipment made diligently and pragmatically by an extensive craftsman is something worth admiring. There is a certain feeling of euphoria when we stop for a while to admire our watch. People can relate to the magic of luxury timepieces every time they put them on. Every watch has its own aura created from the time and energy the craftsman put in to contemplate the design and structure. This is why people seek out hand-made watches. Your luxury timepiece reveals a lot about your personality and taste. Oris and Tudor are among the brands currently at the top of the list of renowned luxury timepiece brands in the world. In this article, we will be taking a look at a comparison of the two brands: Oris vs Tudor.


Oris vs Tudor: Comparison

Both the brands have their own specifications, and the problem with the comparison between these two brands is that there are no benchmarks to determine the scale of the qualities they offer. No measure could supplant these brands’ quality; it is just up to the purchasers’ opinions. Therefore, we will compare two of these brands’ common timepiece products, dive watches and dress watches.


Oris ProDiver Moon Pointer vs Tudor Pelagos

Oris ProDiver Moon Pointer
Oris ProDiver Moon Pointer

Both dive watches are made up of titanium parts that make the watches more durable and lighter. The precision and accuracy of the watches are exceptional. However, there are some differences in the specifications. Tudor has water-resistance durability up to 500 meters, and Oris ProDiver Moon Pointer exceeds the range by two times with a water-resistance up to 1,000 meters. Oris ProDiver Moon Pointer is the first luxury watch brand to feature the tidal range and lunar cycle feature. The watch is mechanical, so we can assume that Oris has an advantage over Tudor when it comes to dive watches.


Oris Artelier 01 Automatic vs Tudor Glamour Date and Day Diamond Dial

Oris Artelier
Oris Artelier Blue Dial

First, let us discuss the aesthetics of Oris Artelier 01 Automatic. The watch is designed with absolute dedication; the craftsman has meticulously designed each part of this extensive watch. It poses an exquisite fashion statement for the wearer and also a robust metallic design. When you look at it, you can envision all the aspects of aesthetics you could find in a mechanical watch. It is designed with a sapphire crystal window—no element could match the quality. The window is scratch-resistant.

Tudor Glamour Date and Day Diamond Dial comes with a diamond-studded dial. The name of the watch tells you all about this luxurious watch. This watch’s aesthetics are quite overwhelming; you will indeed feel that you haven’t seen any watch like this one. This watch is so exquisite that it contains all the features of the Oris timepiece. It comes with a 43 mm case, which is similar to the size of Oris. The functionalities and features of the watch are beyond compare. Whoever wears this watch will be astounded by its fine architecture and elegant parts.


Oris: Brand Review

Oris is a Swiss-based watch manufacturing brand with principles intact with the bygone era of constructing fine pieces of mechanical equipment. The brand has been serving us since 1904 with quality watches. Each timepiece created by the brand tells a different story and provides the person with a nostalgic feeling of the bygone era’s lost culture.

Oris History

Quartz watches currently dominate the watch market as they tend to be more accurate, reliable, and long-lasting. These features make the watch uninspiring, and a true watch lover would agree with that. People that see the watches as simple pieces of equipment would never appreciate fine art. Oris is still endowed with its former glory, and it is known for manufacturing the world’s most accurate mechanical watches that never lose their integrity.

A timepiece is responsible for telling accurate time, and that feature gets compromised with mechanical watches as they do not use batteries or cells for powering the mechanism. It has been noticed that the brand has strong intentions for preserving the environment, such as raising funds for protecting the integrity of oceans and their ecosystem. The brand actively participates in a lot of charity organizations like this.

The brand is quite famous for restoring the traditional values of watch-making, and its motto is to manufacture and retail the world’s best mechanical watches at an affordable price. The price of these watches is more affordable than brands such as Rolex and TAG Heuer. However, the price is not a matter of concern here. All that matters is the impeccable quality of Oris Watches.


Tudor: Brand Review

The brand was founded in 1926, and you can easily presume all the qualities and features of a typical Tudor watch because it is a Rolex sister company. Everyone knows about Rolex and its integrity. Rolex is the most formidable watch manufacturing company, providing us with the best watches since 1905. Tudor was founded 20 years after the foundation of Rolex.

Rolex History

The founder, Hans Wilsdorf, was the person behind this extensive brand. You might ask why Rolex needs a sister company at all. Rolex was meant to produce only the world’s most formidable watches, and sometimes, the prices could reach the level beyond anyone’s imagination. No one would fathom to afford those watches except for the minted people of that generation.

That is why the founder thought of building a new company that could offer the same quality at an affordable price. However, Tudor has successfully impacted the market independently without the need to gain recognition in Rolex’s name. Tudor is just as formidable as Oris, and it won’t be easy to compare these two brands.

Indeed, it would be a poor choice to compare the brands’ functionalities in terms of the mechanics because these brands’ accuracy and functions are top-notch, and they exceed the scale of perfection. Both brands are unique and formidable. 


Oris vs Tudor: Conclusion

Since both Oris and Tudor excel in different ways and are exceptional in their own right, the comparison between the two brands seems to end with a tie. Both the brands are formidable in their own way. It ultimately depends on the buyer’s perspective and taste because both brands redefine the epitome of aesthetics in watch manufacturing.

oris vs tag heuer

When it comes to classy attire, the timepiece accessory says a lot about your personality and taste. Friends and clients often make inferences on your worth, circle, and alpha qualities based on your clothes and accessories. Besides, a premium watch brand elevates your status faster since it is easily noticeable. Regarding Swiss watches, Oris and Tag Heuer go head-to-head in terms of structure, features, class, and overall brand equity, making the Oris vs Tag Heuer debate a difficult decision to make. In this comprehensive article, we have highlighted the similarities and peculiarities of each deluxe watch brand. In the end, we give our verdict on which of the watchmakers is better and why.


Oris vs Tag Heuer: Origin of the Brands


Oris Logo

Oris boasts of impeccable quality, evidenced in their watches that always stand out. They subject their products to superior manufacturing processes with zero tolerance for error. This commitment to excellence allowed them to grow from a modest workshop into one of the watchmakers to beat in the timepiece industry. As part of their commitment to culture, they belong to a selected group of producers that design, build, and sell mechanical watches. Meanwhile, the founders got the inspiration for the name from the Hölstein-based river, Oris. The company ensures a premium customer experience whenever you pick any of their products. Also, you get maximum value for every dollar spent. 


Tag Heuer

Tag Heuer Logo

With experience amounting to almost two centuries, Tag Heuer stands tall as an exquisite watch producer. It has enjoyed exclusive, strategic deals with governmental organizations, sports bodies, and critical stakeholders in the industry. Courtesy of the 1985 merger, Tag Heuer has been able to leverage both individual companies’ strengths to create an iconic brand. Interestingly, it has woven itself into the annals of world history. When it released the original Mikrograph in 1916, it raised countless eyeballs, thanks to its unrivaled accuracy. In 1962, John Glenn strapped the Heuer 2915A to his wrist as he circled the earth.


Oris vs Tag Heuer: Superior Engineering Dynamics

Design Dimensions

For different product categories, both brands have almost equivalent dimensions, which further drives the comparison. For instance, the Oris Aquis and Tag Aquaracer check similar boxes. In terms of versions, the 41.5 mm and 41 mm sizes are favorite customer choices, respectively. The former has a robust bracelet that adds to its stability on your wrist. Besides, Oris has a wider lug compared to its Tag equivalent with a 3 mm increment. This slight addition gives extra firmness and balance to the watch. However, other dimensions, like the case width, are relatively the same.


Crystal Arrangement

Oris Aquis

Both towering watchmakers utilize sapphire glass for the production of the timepiece crystal. To add a sophisticated outlook, Oris deployed a double-dome shape for its Aquis model. This inventive design gives it a unique edge over its Tag equivalent, Aquaracer, and inspires more confidence in the wearer. Besides, sapphire materials have a reputation for high reflectivity. To eliminate this characteristic, Oris added a pro-visibility coating to the internal chamber of the watch.  On the other hand, Tag uses a traditional flat shape for its Aquaracer model. Although sleek, it lags behind Oris in terms of customer delight and appeal.


Structure of the Hands

Tag Heuer employs the common “sword” design for the hands of its watches. This decision makes it a bit commoditizing, although it has some inherent advantages. You can spot the configuration at any instant and identify what the time says. Besides, it looks more authentic and stable for a regular user. However, Oris uses unique hand designs that are exclusive to the brand.  You will not find it on any other timekeeping brand. Thus, if you are looking to stand out from the crowd, the Oris hand design will make it possible.



For its Aquis model, Oris fused four-sided crown guards into the casing, enhancing its visual appeal in the wearer. Conversely, Tag has stylish crown guards that are both flawless and cool. Once strapped on your wrists, it elevates your confidence. Furthermore, Tag used traditional lugs for its Aquaracer model, making it slightly less appealing to the wearer. It looks quite big for the 43 mm timekeeping device. For its equivalent, Oris employed a specialized design that is unique to its products only. This highlight creates a feeling of class and distinction in the user. You can find an easy replacement for the Tag lugs, which is impossible for Oris.



Oris prioritized comfort and aesthetics in the design and production of its exquisite timepieces. The bracelet featured in the Aquis model has a sleeker arrangement. It breaks out of the Jubilee or Oyster design that is commonplace. Produced under superior machining and quality control processes, the Oris bracelet features a classic clasp. There is an allowance to extend it depending on your activity. However, for the Tag brand, they are fixed, and it has an outstanding lug design. In Oris watches, the taper is visible and unique. Contrarily, Tag uses a more traditional approach in the arrangement of its lugs.


Oris vs Tag Heuer: Brand Equity and Resale Value

Currently, Tag Heuer is a division of the world-renowned luxury fashion brand, Louis Vuitton Moet Hennesy (known as LVMH for short). Names such as Louis Vuitton, Fendi, and Dior are signature products from this company. They have an extensive product brand that spans several nations of the world and different customer categories. Tag emerged as the 12th wealthiest and most popular Swiss watch company globally in research carried out by Interbrand, a Swiss fashion-analyzing company. Meanwhile, Oris is a privately-held company without the spending power and popularity of a global brand. This highlight makes the Oris story even more interesting because they have carved out a distinct reputation in their users’ minds.

Resale value refers to the amount customers are willing to pay for a used timepiece. It means the price at which you can sell your possession whenever you choose to do so. Oris has little luck in this department because of the extensive coverage enjoyed by Tag Heuer’s worldwide customer base. Whereas Tag wristwatches can get up to a 70% resale value, Oris manages a meager 50%. However, if you intend to keep your timepiece for a longer period, you have little or nothing to worry about how much you can make back from selling your precious watch.


Racing Timepieces – Historical Artifact vs. Contemporary Masterpiece

To evaluate both brands, we selected the Oris Chronoris Date model and the Tag Heuer Carrera.

Oris Chronoris Date
Oris Chronoris Date

Oris fused an iconic design with an impressive mechanical arrangement to produce the Chonoris. This superb engineering and art combination gives it a unique appearance, a visual wonder for both users and fans. The inspiration came from the retro-racing industry, giving it even wider acclaim. It sports stainless steel covering and a distinct dial, and it captures the spirit and emotions of that fading period with its skillful color-matching featuring orange, silver, and black. The Oris-designed caliber with 733 automated travel paths powers the Chronoris, and it features an analog style.

Tag Heuer Carrera

On the other hand, the Tag Heuer Carrera features a contemporary design, thanks to inspiration from some of the world’s best racing vehicles. Compared to its Chronoris counterpart, it uses an ultra-thin dial, which adds to its customer appeal. Furthermore, it reflects the sophistication and supersonic speeds of deluxe racing cars. It incorporates multiple dials. The iconic caliber 01 powers the device, providing an energy reserve that lasts over two days. By adopting the skeletal arrangement, Tag Heuer allows you to see how the impressive timepiece works. The chronograph ensures that it measures time with 100% precision.


Diving Timekeepers – Ingenious Ruggedness vs. Extreme Precision

For the best diving clocks, we selected the Oris Aquis Great Barrier Reef and the Tag Heuer Aquaracer Calibre 5.

Oris Aquis Great Barrier Reef

Oris released this edition as a campaign for the preservation and restoration of the oceanic ecosystem. This insight helped increase awareness about the diversity of this water habitat and the danger of losing it. As a result, it featured the latest engineering breakthroughs of that time to create a powerful device. You can dive up to 300 meters below sea level with the Aquis while providing accurate time measurement. Scuba divers, deep-ocean swimmers, and snorkelers have the perfect device for all their diving preferences. Its blue layout represents the ocean theme, evoking thoughtful emotions.

Tag Heuer Aquaracer Calibre 5

On the contrary, the Tag Heuer Aquaracer Calibre 5 embraces an out-of-the-box arrangement with its structure. It implements the chronograph like its other models to improve efficiency and timeliness. Here is where the Oris Aquis scores another excellent point. Whereas the Aquaracer sports a special combination of silver and black, the refreshing ocean blue layout of the former stands out. It has a huge dial and three mini dials for faster time checking. These mini dials display the reading for minutes, seconds, and microseconds, and it uses an analog display mode. The casing is a 42 mm stainless steel material.


Oris vs Tag Heuer: Conclusion

As seen in the detailed analysis above, the brands are similar in several features. Although Tag Heuer has widespread brand equity spanning several countries, Oris leveraged ingenuity, innovation, and sophisticated craftsmanship to produce exciting designs that you cannot wait to put on your wrist.

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