Author: Samar

Sports watches are the epitome of durability, comfort, and elegance.

Whether you want to play a racket game, race at the derby, frolic in a pool or wear your watch every day, luxury sports watches adorn your wrists while you sweat it out.  They tell the time with superior accuracy and carry energy-conserving movements that can make or mar victory in particular sporting events. 

Regardless of your intentions…

You will surely find a befitting timepiece in our review of the most iconic ultra-luxury to entry-level sports watch collections.  No favoritism zone here. Only the best. There are superb options from Swiss to German to Japanese models with incredible complications and prestigious history. 

Go through our list of the 20 best luxury watches to see which ones are worth your time, and don’t forget to bookmark this to periodically weigh in on your options.

What’s A Sport Watch?

A luxury sports watch is a rugged, comfortable timepiece with significant water resistance. There are no dedicated mechanical sports watches, except if you’re considering a smartwatch or a digital watch. A sports watch typically has a strong case, significant water resistance, a tachymeter, or a stopwatch (if it’s a chronograph). Interestingly, one fits the description – although quartz – and adds a smartphone connectivity function to our list.

Why Choose A Luxury Sports Watch?

As mentioned earlier, luxury sports watches are more than sports-specific. With various features, watch styles, and price points, men are guaranteed to find a watch that fits their preferences, budget, and lifestyle. So whether you enjoy activities like golf, polo, triathlons, or even watersports, get the most out of your day-to-day with a high-end luxury watch.

Unrivaled Accuracy

The best luxury sports watches use movements with certified high accuracy that keeps up with your ever-changing needs. Their movements usually last for at least 40 hours, giving you enough space before the next wind-up or activation. But more specifically, you can expect a sport to be accurate to +2/-2 to around +7/-7 a day.

Durability

A luxury sports watch will have reinforced bracelets and tough casing to repel scratches and jerks from wear. It also offers water resistance to reach great depths during fun activities like scuba diving, swimming, or watersports. Alternatively, even if you don’t intend to dive with your sports watch, its corrosion resistance prevents rusting and skin irritation from daily use.

Befitting Straps

Men’s sports watches typically have a stainless steel strap to handle rugged use and some comfort. It’s a super comfortable material that’s unlikely to irritate your skin from extended use. Plus, stainless steel watches are better immune to scratches than gold, are cheaper, and won’t draw unwanted attention. 

Nonetheless, titanium, a stronger and lighter than strap material than SS, is the ultimate metal sports watch strap (though more expensive). The most notable drawback of the SS strap is that it collects dirt over time. But most sports watch also have the option of a rubber or sailcloth strap that is highly functional for physical activities. You don’t risk scratching the band, plus it’s washable and won’t fade from cleaning. 

On the downside, though, rubber straps are best for sports, but not versatility. As a result, many watch enthusiasts avoid wearing them on night outs, business, and even casual outings.

Takeaway: If you’re getting a sports watch strictly for rigorous, sweaty activities, a rubber, sailcloth NATO, or Perlon strap is your best option. 

This is especially useful for a wearer with thick wrists that experiences steel bracelets digging into their skin. Ultimately, it’s logical to have multiple sports watch straps to style your timepiece conveniently all seasons.

Top 22 Men’s Luxury Sports Watch Models

1. Patek Philippe Nautilus

Starts from approx. $30,000

The Nautilus is the most iconic sports watch collection of the prestigious swiss watchmaker. It was released in 1976 as a luxury sport and dress watch for executives and high-class individuals. The Nautilus was a proverbial sword in the hands of a knight to slay dragons in the boardroom. 

There are 5 different Nautilus models for men: Steel case and bracelet, Nautilus Ref 5712 with a moon phase, power reserve display, and pointer date, Time Travel Chronograph Ref 5990 with two time zones, stopwatch display in steel, rose gold, or white gold. 

The Nautilus 5726 has the most complications Nautilus, carrying an annual calendar, moon phase, and chronograph.Ref 5980 had the first chronograph movement and is available only in rose gold and two-tone steel. 

Pro tip: Patek Phillipe Nautilus is the apex luxury sports watch for the classic man, either in steel or precious metal.

2. Rolex Submariner Date/No Date 

Price starts from approx. $14,000

The Submariner has arguably been the most iconic Rolex since its release in 1954. In fact, Bloomberg tagged it the most legendary watch of all time in 2019.  Renowned as the “King Sub,” it was designed as a diving tool watch with a 300 feet water capacity. Since its induction over a half-century, Rolex has preserved its timeless design, only available in 40mm or 41mm. 

It keeps the simple time-only or time-and-date dial throughout the 10 references in the modern Submariner collection. But any of its steel, stainless gold variations. This sports watch is also battle tested and stylish. For example, Sean Connery’s James Bond wore a Rolex Submariner ref. 6538 in Goldfinger. And Loren Janes’, ref. 1655 gifted to him by Steve McQueen, survived a wildfire.

• Movement: Rolex caliber 3135/3130
• Case size: 40mmWater resistance: 300 meters

3. Omega Speedmaster Moonwatch

Starts from approx. $6500

The Apollo 11 astronauts wore the Omega Speedmaster to the first moon landing and accompanied subsequent NASA expeditions into space. You don’t need any more field testing for a watch that’s been to space and back (in one piece and with its precision intact). You can still buy the same Omega Speedmaster Moonwatch model Buzz Aldrin wore on the moon.

It’s the reference 105.012-66 which costs around $35,000. Speedmasters are chronographs (stopwatch function) built for daily, energetic use. But you’ll also find them in the display case or wish list of seasoned collectors. You must have also seen one in a James Bond movie, so they carry a high social validation and are as likely to hold value as a Submariner. 

Unlike most watches that use a sapphire crystal, the Moonwatch uses plexiglass, which allows it to withstand heavy pressure in space or land. Its hand-wound calibers are designed by Lemania, a world-class movement maker for luxury brands. 

Pro tip: Adorn the Omega Speedmaster to make a statement or have a story to tell anytime you step out without breaking the bank. 

• Movement: Omega caliber 3861
• Case size: 42mm
• Water resistance: 50 meters

4. Audemars Piguet Royal Oak

Starts from approximately $50,300

Any watch enthusiast looking for a high-end sports watch most likely has the Royal Oak on their list. When AP released this timepiece, designed by Georges Golay in 1972, it was the first luxury sports watch made of steel. 

Not much has changed since, with its plain yet classy octagonal bezel and interchangeable strap system. Interestingly, the case’s 50 meters water resistance results from the bold-looking, “fluid-tight” screws on its bezel. Its designer, Georges Golay, drew inspiration for this design from the old diver’s helmets. 

Although Royal Oak first carried Jeager-LeCoultre manufactured movements, they now use the spectacular AP caliber 2385 with a humble 40-hour reserve. It’s also the world’s thinnest automatic chronograph movement, measuring only 5.5mm. 

• Pro tip: Wear an Audemars Piguet Royal Oak if you want a sleek, dressy, and bold sports watch.
• Movement: Rolex 3230 Automatic
• Case size: 40mm
• Water resistance: 300 meters

5. Zenith Defy Skyline

Starts from approx. $7,000

The Zenith Defy, with its stainless steel/titanium build and interchangeable rubber and steel bracelets, is perfect for everyday use. Launched in 1969, the Defy has maintained its sporty and dressy mix with its “toolsy” octagonal watch face.

In addition to a streamlined watch lug and bracelet, it’s a more affordable but capable alternative to the AP Royal Oak. Inside the Defy is the El Primero 3620, which is Zenith’s first movement that’s accurate to 1/10th of a second. As if to honor the caliber, there’s a 1/10th second indicator at 9 o’clock, plus a date indication at 3 o’clock.

Pro tip: Zenith Defy is an entry-level industrial-style watch you can rock every day in style.

• Movement: El Primero 3620 with 60 hours of power reserve
• Case size: 41mm
• Water Resistance: 100m

6. Jaeger-LeCoultre Master Chronograph Q1538530

Starts from around $9,000 

The Q1538530 is an exquisite timepiece from the Master Control line. It maintains the beloved round case that exudes modern elegance. 

Its polished “bezeless” stainless steel case also gives off a relaxed character that passes for daily use and still slays elaborate occasions. Yet its triangular hands, chronograph, and in-built tachymeter on the sun-brushed dial tell of a tool watch.

Compared to several luxury watch brands, we love that you can easily acquire a set of bracelets from Jaegar. While the Master comes with a calf leather strap, you can order an alligator skin or stainless strap. The only drawback to the Master Control, depending on who’s wearing, is its superior movement is hidden under Jaegar LeCoultre’s medallion case back. 

Pro tip: Master Control Q1538530 is for the gentleman who’s bold enough to carry the dressy masterpiece on any occasion.

• Movement: JLC Caliber 751G
• Case size: 40mm
• Water Resistance: 100m

7. Nomos Glashutte Autobahn Director’s Cut A3

Starts from approx. $5,000

Unique. That’s what you see when you shop a Nomos Glashutte collection. In typical Glashutte style, it has a striking two-tone dial with white background and bright orange accents. Strikingly, the seconds hand is in a separate window from the hour and minute hands. 

The Director’s Cut A3 also has a different stainless bracelet – two holes cut out on either side of the pre-bent bracelet – that you’d rarely see elsewhere. Combined with its flat folding clasp, the A3 is super-comfortable, easy to adjust, and won’t ride up the wrist. 

Only Breitling has ever produced a similar steel band. Moreover, this German work of art is limited to 175 pieces to celebrate Glashutte’s 175th anniversary. 

Pro tip: Nomos Glashutte’s Director’s Cut A3 is a true limited-edition sports watch with a one-of-a-kind bracelet. 

You can find silvery white and blue dial models on Exquisite Timepieces. 

Alternative models: Director’s A7 and A9

• Movement: In-house caliber DUW 6101 up to 42 hours 
• Case size: 41mm
• Water Resistance: 100m

8. Grand Seiko SBGA211 Spring Drive Power Reserve

Starts from around $6,200

The Grand Seiko Spring Drive Power Reserve packs a ton of functionality for a sporting watch in its price range. It is another timepiece that rivals top luxury brands at a competitive price. 

Its standout features are its power reserve indicator and a mindblowing 72-hour power reserve. You can keep track of the movement’s energy reserve right on the dial, so it never dies. Plus, take in the magnificent engineering of the caliber through the transparent case back. 

It has a clean white dial, stainless indexes, sword minute and hour hands, and a blue seconds hand. The latter drifts over the white dial in an intriguing gliding movement. But that’s not the kicker.

The SBGA211 Spring Drive watch face is enclosed in a non-destructible titanium case and bracelets. 

Pro tip: Perfect for outdoor tool watch to swim, adventure, or statement maker. 

• Movement: Grand Seiko caliber 9R65  
• Case size: 41mm
• Water Resistance: 100m

9. Hublot Big Bang 301.SX.1170.RX

Starts from approx. $13,000

The Big Bang is Hublot’s earliest innovation from its commitment to the “Art of Fusion.” under Jean Claude-Biver. The brilliant infusion of multi-layered materials that make up the case won an award for Best Sports Professional watch in 2005 (the first year of its release) at the Grand Prix d’Horlogerie de la Ville de Geneve. 

This 301.SX.1170.RX model in stainless steel is arguably the most affordable, at about $13,000 upward. Other Big Bang models like the Unico Magic Gold – the world’s first scratch-resistant 18k alloy – cost around $35,000. And the MP-11 with 2 weeks power reserve is worth over $90,000 new. 

There’s no denying the durability of the case and comfort of the rubber bracelet of any Big Bang. 

Not to sound cheesy, but you’d enter a room with a bang wearing a Big Bang on your wrist. Its “toolsy” and unique appearance draws attention to your wrist within seconds, but it is also one of the most expensive “non-iced” sports watches.

• Movement: Hublot caliber HUB4100 6101 up to 42 hours 
• Case size: 44mm
• Water Resistance: 100m

10. Piaget Polo GOA41002

Starts from approx. $11,000

Thinking of durable sports watch that’s slim but not as expensive as Patek Philippe Nautilus or Richard Mille RM UP-01 Ferrari? Well, Piaget is revered as one of the best ultra-slim luxury watchmakers. In fact, Piaget’s Altiplano once held the record for the world’s thinnest watch for three months, measuring only 2mm. 

But you’ll need a much more reliable Piaget, like the Polo series. And as its name implies, it is remarkably comfortable if you play polo or any intense sport. Its polished stainless steel case is only 9mm thick, which is impressive compared to the 8.4mm thick and $30,000 more expensive Patek Phillipe Nautilus. 

Pro tip: Grab a Piaget Polo if you want a cheaper alternative to the slim, octagonal, and sporty design of the Patek Philippe Nautilus.

• Movement: Piaget 1110P with up to 50 hours of power reserve
• Case size: 42mm
• Water Resistance: 100m

11. Bremont Argonaut Automatic

Starts from approx. $3,600

Like an adventurer engaged in a quest, the Bremont Argonaut Automatic is another true sports watch. Its name is inspired by the Greek mythology of a band of heroes on conquest and has a history with the Royal Navy. 

Built as a military-grade dive watch, the Argonaut can be used for formal or casual occasions. Its polished steel case and internal ten-minute marker bezel are particularly striking. Save your hands from fatigue or scuff marks with its lightweight sailcloth strap, which is ideal for extensive use under wet or sweaty conditions. 

Pro tip: The case, blue dial, and strap are a befitting watch for every man. 

• Movement: BE-92AV automatic chronometer with up to 42 hours of power reserve
• Case size: 42mm
• Water Resistance: 300m

12. Omega Seamaster Aqua Terra 150m

The Omega Aquamaster is a versatile collection that can be sported as a tool or dress watch. You’ll find many dial, case, and strap variations, so you have options tailored to your lifestyle. 

But it’s stainless steel models like the ref. 220.10.41.21.06.001 is a simple sporty watch with 150 meters of water resistance. It has a round case with dark silver dials and a striking blue accent from its hands and indexes. And a day date function on its six-o’clock. 

The Seamaster Aqua Terra collection is similar to Rolex’s Datejust line. It’s one of Omega’s affordable lines, and like DateJust can become ultra-luxury level expensive depending on the model you pick. 

Pro tips: This is one of the best entry-level luxury sports watches for men looking to hold considerable resale value.

• Movement: Master Co-axial caliber 8900 with 55 hours of power reserve
• Case size: 41mm
• Water Resistance: 150 meters

13. Breguet – Marine 5817

Starts from approx. $15,000

The Breguet Marine 5817 is a rugged tool watch with a beautifully hypnotic face. It has a guilloche pattern dial that’s breathtaking when glanced under a light. You can also spot a sun ray etching on the side of the watch case. In addition, the dial has three layers of black, gold, or silver indicating roman numerals and a black outer layer holding the indexes. 

By the way, the black dials are actually gold – black rhodium gold, to be precise. The 5817 also has a magnificent grande date at 6 o’clock. It’s a joy to watch it cross into a new day. Also, the Marine 5817 has prominent welded lugs that give you a sense of added security and actually provide it.

Instead of spring bars, the straps are joined to the case with screw pins, which are extra durable but more rigid to change bracelets. Breguet pays extra attention to details on virtually every part of the 5817, from case to straps, which are all hand-made. And you can tell almost immediately, as the watch is 11mm thick.

Pro tip: Get a Breguet Marine 5817 in stainless steel or rubber strap if you enjoy admiring the intricacies of your timepiece. 

• Movement: Automatic caliber 8900 with 55 hours of power reserve
• Case size: 39mm
• Water Resistance: 100 meters

14. Breguet Chronograph 5527

Starts from approx. $22,000

Continuing with the set Breguet momentum is another fantastic feat of engineering from the swiss watchmaker, the Chronographe 5527. 

The $21,000 average chronograph is a luxury you can afford to wear to grace any occasion without fearing wear. Its 13mm thick case is made from titanium, which is almost indestructible and lighter than steel. Couple that with a rubber strap, and you can wear this watch for even the most challenging events and not worry about scuff marks. Fancy minimalistic but artistic watches?

You’d appreciate this 5527 with a slate gray dial, tiny indexes for each second, stylized roman numerals, and thin sword hands. The dial also has the hand-crafted guilloche wave-motive style that honors the watch’s navy origin. 

Pro tip: The Breguet 5517 can be dressed in rubber, stainless steel, or leather to fit every occasion. 

• Movement: Automatic caliber 582QA with 48 hours power reserve
• Case size: 42.3mm
• Water Resistance: 100 meters

15. Blancpain Fifty Fathoms Bathyscaphe 5000-1110-B52A

Starts from approx. $12,500

The Fifty Fathoms Bathyscaphe was introduced as the first modern diving watch in 1953 by the world’s oldest surviving watchmaker, Blancpain. It’s a simple but rugged mechanical automatic timepiece with versions in 38mm and 43mm stainless steel or titanium cases.

Speaking of options, it has rubber, leather, and stainless-steel bands. True to its name, the Bathyscaphe – an old-world deep-sea dive vehicle – can enter depths of 300 meters unscathed. The Trieste reached over 10,000 meters, though, so they don’t compare.However, the Fifty Fathoms Bathyscaphe has a sleek, minimalist design similar to a Rolex Submariner.

But even better – depending on your preference – it uses a ceramic casing that’s lightweight, heat and corrosion-resistant. All versions of the Bathyscaphe watches carry in-house Blancpain calibers. And offer an impressive 192 hours of power reserve, as seen in the caliber 25c of the $117,000-worth Bathyscaphe Tourbillon. 

An alternate version, the Fifty Fathoms Flyback Chronograph, graced the GT World Europe Challenge between 2014 and 2019 when it was sponsored by the swiss watchmaker. It depicts the versatility of this timepiece for diving, racing, and general sports. 

Pro tip: Make a solid first impression with the Fifty Fathoms Bathyscaphe. 

• Movement: Automatic caliber 1315 with up to 120 hours of power reserve
• Case size: 43.6mm
• Water Resistance: 300 meters

16. VACHERON CONSTANTIN Overseas 5500V

Starts from approx. $40,000

To round off our list with the final “Holy Trinity” member, we included the Vacheron Constantin Overseas Chronograph. As VC puts it accurately, every watch in the Overseas collection is an elegant yet casual timepiece for men.

In addition, the collection includes a tourbillon, chronograph, perpetual calendar, and self-winding models that could easily cost up to $300,000 apiece. But we’ve stuck with the titanium, and stainless steel references, which are more sporty options for this review. Vacheron Constantin enhances the wearability of the Overseas with its interchangeable bracelet system.

You can swap out straps as quickly as you would an Apple watch. Although most luxury watch movements have jewels, the Overseas caliber 5200/1 has almost double the average (54). What’s more, its open case back displays a 22-carat gold component. 

Pro tip: Get an Overseas Chronograph for a bulky but comfortable sports watch of the highest luxury. 

• Movement: Automatic caliber 1315 with 52 hours of power reserve
• Case size: 42.5mm
• Water Resistance: 300 meters

17. BULGARI Octo Finissimo 102713

Price starts from approx. $16,000

The Bvlgari Octo is the thinnest automatic watch after the recently launched Richard Mille Ferrari and Piaget Altiplano. Compared to the UP-01 Ferrari, though, it’s a lot more affordable and socially acceptable ultra-thin men’s sports watch. 

Despite its sizeable 40mm case, the Octo Finissimo, in its entirety, is only 5.15mm thick, while its caliber is just 2mm thick with an extraordinary 120-hour power reserve.The Octo Finissimo’s unique octagonal design is inspired by the Messentius Basilica. It uses titanium from the dial and casing to its integrated bracelet to imitate the seemingly indestructible Roman structure.

The latter feature makes the Finissimo cuff up the wrist, though, so it feels slightly larger than your average 40mm. Another distinctive feature that jumps at you when you glance at the Finissimo is the standalone second hand replacing the 7th and 8th hour in an aperture. 

Pro tip: Obtain a Bulgari Octo Finissimo to wear an ultra-sleek and modern everyday watch of the elite. 

• Movement: Automatic caliber 1315 with 60 hours of power reserve
• Case size: 40mm
• Water Resistance: 30 meters

18. BREITLING Exospace B55

Starts from about $8,000

Remember we promised to share a fascinating quartz chronograph? The Breitling Exopspace is a pilot chronograph with a glimpse of smartwatch features. It has the typical makeup of a durable sports watch with its titanium case and strap. And, of course, rubber and nylon strap options complete the sporty look. 

In addition, its bi-directional bezel with bold minutes etchings is typical of hardcore men’s watch. Plus, it’s almost oversized at 46mm and 15mm thick. I saved the best feature of the B55 for the last. The B55 has two LCD screens that you control with the control to set timers, record activity times, and operate a tachymeter. 

Pro tip: This sporty mechanical-like watch connects to your smartphone through a dedicated app. 

• Movement: Breitling B55 caliber Super-Quartz and 12/24-hour LCD digital display
• Case size: 46mm
• Water Resistance: 100 meters

19. TAG HEUER Carrera CBN2A1AA

Starts from approx. $4,500

Tag Heuer is a luxury watchmaker with a known affinity for making world-class racing and sports watches. The casing of this Tag Heuer Carrera combines finely polished ceramic and steel making it robust yet classy. But what puts the Carrera in a league of its own is its watch face.

It has an imposing black bezel and dial, red accents on the hands and crown, with s numbers and letters printed in bold fonts. Sure, there are watches with bold fonts, but the Carrera is special. The numbers stand out because the indexes are 10-60 minutes intervals, not the typical 1-12 hours. So they’re right in your face. As you’d expect, there are regular bezel-less date versions in the Carrera line if the chronograph’s imposing design’s not your cup of tea. 

Pro tip: Go for a Tag Heuer Carrera Chronograph if you love oversized but comfortable chronographs with a legible font. 

• Movement: Caliber 16 automatic
• Case size: 44mm
• Water Resistance: 100 meters

20. LONGINES HydroConquest L3.781.4

Starts from approx $1,350

We’ll finish the list with a timeless dive watch from a Swiss watchmaker with the world’s oldest unchanged logo trademark. Longines’ HydroConquest may be the most affordable model on this list, but it is regularly compared to the Rolex Submariner. 

Its sunray blue dial and bezel radiate an eye-catching attention to detail and luxury presentation. In fact, it is identical to a Submariner, except for the Arabic numeral dial and triangular (instead of round) hour hand. 

However, the HydroConquest’s all-stainless steel (ceramic bezel) engineering can be bulky, weighing over 185 grams. Longines categorizes it in its Sports collection and regularly extends the line with new, colorful iterations for men and women. 

Pro tip: The perfect luxury watch to brave sporty, casual, and dressy occasions in style with a budget. 

• Movement: Caliber L888 with 72 hours power reserve
• Case size: 41mm
• Water Resistance: 100 meters

21. Panerai Submersible QuarantaQuattro Carbotech™ (ref. PAM01232)

Starts from $18,600

It might come with a high ticket price, but you’ll never need another sports watch ever again. I’d like to point out that even though this is mainly peddled to the diver crowd, it should be looked at in a much bigger light.

Overall, there are 171 components in the movement alone, and the watch boasts a strong 44mm case. I personally couldn’t ignore the benefit of the Carbotech™ material. The bezel is made of the same material and is functional with a graduated scale and anti-clockwise rotation.

You get the added benefit of luminous dots and hour markers, making it more than effective for day and nighttime use. Regardless of the watch’s prime target market, its style and functionality still stand as a sports watch to me. This is mainly due to its great look as an everyday wear and multi-use case approach to its entire feature set.

Pro tip: Considering the price tag, this is a watch that’s meant to be used, making it an ideal choice for those living active lifestyles in more ways than one.

• Movement: An automatic mechanical P.900 calibre 
• Case size: 44mm
• Water Resistance: 300 meters

22. IWC Ingenieur Automatic 40 (ref. IW328904)

Starts at $14,600 

Most known for the Pilot’s watches, IWC has been harboring the Ingenieur collection in its library since 1955. The Automatic 40 is a true sports watch through and through, but it could easily pass as a dress watch due to its elegant and refined aesthetic that attracts all sorts of watch lovers. 

Any IWC fan will be familiar with the name Gerald Genta, who is responsible for countless designs that IWC still uses today. The Ingenieur Automatic 40 reflects Genta’s flawless creative mind while updating the piece to align with today’s requirements. The case measures 40mm in diameter and is made of Grade 5 titanium. The bezel and bracelet are made of the same titanium, all polished to perfection with a satin finish. 

The dial is grey and features a distinct “Grid” structure with black hands and luminescent indices to ensure legibility. The dial gives a sleek compliment to the smooth titanium that enshrouds the piece, proving to be quite the luxurious aesthetic, causing the watch to ooze in refinement.

Inside, is the IWC-manufactured 32111 caliber with a pawl winding system building up a power reserve of 120 hours. A soft-iron inner bar shields the movement of magnetic fields, while the 10-bar water-resistant case protects everything inside. 

Pro tip: This watch keeps with the technical heritage of Genta’s original Ingenieur, only updating the design to fit more modern times. So if you liked the original’s you will love this. 

• Movement: IWC 32111 Calibre
• Case Size: 40mm
• Water resistance: 100m 

Most people tend to go for the big names when looking for wristwatches. Thus, they gravitate towards renowned brands like Rolex, Casio, Tag Heuer, and the like.

Although these brands have the best watches, their luxury chronographs are usually on the high side. 

 Do you get how exhausting it is to see people wearing a particular brand when all you want to do is stand out?

The good thing is that lesser-known Swiss watch brands and other underrated affordable watch brands dish out the best watches at affordable rates.

Our article will help you discover the 22 best lesser-known watch brands that offer value at lesser prices.

Additionally, you can read on if you are not a fan of popular brands and want to patronize lesser-known luxury watch brands with excellent designs.  

We will look at some of the most reliable watch brands, which are lesser-known but provide quality timepieces. The wristwatches on our list will help you to achieve this goal.

Additionally, you will get some lesser-known watches from reputable brands. Thus, you will eventually stand out even if you want to patronize big names but do not want popular wristwatches. 

Most Underrated Watch Brands In 2022

Here are some of the best under-the-radar watch brands you can consider:

1. Junghans

Junghans is one of the best under-the-radar watch brands produced in Schramberg, Germany. Although the brand had started production before 1866, it only began using the name from that period until today.

Since the brand started producing its trademark wristwatches, it has become one of the most renowned brands in the world. The brand produces more than three million pieces yearly.

Underrated Model

Junghans produces wristwatches for every occasion. You can use the brand’s timepieces on classic dresses or casual attire.

One very interesting watch that comes to mind when you mention this brand is the Max Bill Chronoscope (Ref 27/4500.49). The wristwatch has a self-winding Caliber J880.2 movement encased in a 40mm stainless steel case.

Additionally, the watch features a silver-colored Milanese bracelet to match the casing. This watch has pencil-styled hands and Arabic numeral indices with two chronograph subdials at 6 and 12 o’clock markers.

Furthermore, the watch features a date-day indicator at the three o’clock marker. The timepiece has a 48-hour power reserve, ensuring you can enjoy full power. You can also enjoy a water resistance of 30m, enough to withstand splashes but not deep immersions. 

2. Georg Jensen

Georg Jensen is an establishment of a Danish silversmith. The brand is one of the most underrated yet outstanding timepiece manufacturers.

While you may know Georg Jensen for producing the best cutlery, jewelry, tableware, gift products, and pure silver-made items, the brand also has outstanding timepieces. 

Georg Jensen is one of the best unknown swiss watch brands with outstanding Swiss automatic movements.

The brand produces sleek, elegant, breathtaking chronographs inspired by Scandinavian principles. You will enjoy these watches if you love the simplicity and focus as the theme of your timepieces. 

Underrated Model

One of the brand’s most famous models you can obtain in modern times is the Vivianna Ref. 3575655_0.

The watch is perfect for people with small wrists because it has a case size of 34mm. Furthermore, the timepiece has a stainless steel case, diamond-studded bezel, and a dial. 

Another attractive thing about this watch is that it has a Swiss-made ETA E61.031 Caliber that offers an extended battery life of 49 months.

If you have money to spend on the best unknown swiss watch brands, you should consider this luxury watch.

3. Komono

Komono is a Belgian brand with affordable timepieces made from superior materials. The brand has a youthful outlook inspired by its founders, Anton Janssens and Raf Maes.

Moreover, former snowboarders, these individuals officially added wristwatches to their opticals and sunglasses brand in 2009. Since the introduction of wristwatches, the brand has made waves in the field.

Underrated Models

There are two outstanding picks from this brand. One such pick is the Komon Mono Sky which satisfies your versatile and minimalistic design desires.

Additionally, the watch comes in several colorways. However, the most common color you will find is sky-blue, which is aesthetically pleasing. The watch has a polycarbonate case that matches its sky-blue silicone dial and strap.

Additionally, the dial has grey baton hour markers and hands. Another option is the stunning and eye-catching Komono Ray Legacy Nato Lunar.

This piece is a favorite of many people who love straightforward and understated timepieces. Interestingly, the watch easily steals the attention of onlookers with its simplicity. 

The Komono Ray Legacy Nato Lunar has a small seconds sub-dial found above the six, seven, and eight o’clock markers.

Furthermore, the timepiece has a reliable Japanese Quartz movement. The watch also has a water resistance of 50m.

4. Giuliano Mazzuoli

The name of this brand already gives out a lot of information about its timepieces. You will love this brand if you are a sports enthusiast.

Additionally, the watch catches the attention of individuals who love unusual concepts. The brand also has a long history of producing notebooks, planners, and writing materials with great appearances. 

Underrated Models

Giuliano Mazzouli has timepieces that depict attitude and class. If you love attitude, you want to try the Transmission Meccanica Chronograph.

This timepiece derived its inspiration from automobile transmission. The wristwatch has a black strap and a stainless steel case with unusually patterned edges. Additionally, the timepiece has a chronograph function that tells more than time. 

Another good option is the Manometro Compressed Polished Blue timepiece. The watch has a 45mm stainless steel case.

Additionally, the bezel comes from a similar material as the watch case. The watch also has a brown calfskin Florentine leather strap and a beautiful blue dial. 

5. Object

If you love customized wristwatches, this brand is the ideal pick for your needs. The brand customizes its dials, hands, straps, buckles, crown, rotor, and anything you can think of on your timepiece. Almost every piece on the brand’s wristwatches is customized for top-tier detail.

Additionally, you don’t need to bother about the design process because the brand takes care of everything. 

Object offers an exciting finish, colorway, and several outstanding material choices. Not to worry, the brand also has ready-made wristwatches for individuals who do not like the stress of customizing their watches.

Furthermore, these ready-made timepieces have minimalistic aesthetics and top-tier engines made by either ETA or Ronda. Hence, you don’t have to worry about durability. 

Underrated Model

One of the best models you can acquire from this brand is the Object Hach Grey Automatic wristwatch. This beautiful timepiece has a DLC-treated stainless steel case of 42mm. The case material offers protection from bumps and scratches.

Furthermore, the watch has a numberless and black dial with 3D patterns and some thick, round baton-style hands. 

You will also find a single attractive yellow minute hand that adds a touch of youthfulness to the watch’s outlook. This Swiss-made timepiece also has a grey strap conjured from Italian leather.

Additionally, the watch is powered by a 25-jewel automatic movement (ETA 2824-2). The Hach Grey Automatic timepiece is your bet if you want an attractive wristwatch. 

6. Bulova

Bulova is one of the world’s most successful watch brands. Why, then, did we include it in this list? The brand has some highly underrated timepieces which you may not know existed. Bulova is not that famous compared to brands like Rolex, Tag Heuer, Casio, etc.

However, the brand delivers some very cool wristwatches. This New York-based company started in 1875 and became a part of the Loews Corporation in 1979. Since its inception, the brand has made some exceptional watches.

Underrated Model

The Bulova Archive Series Men’s watch is one timepiece you can obtain from this brand at a reasonable price.

The watch has a six-hand calendar chronograph and a sapphire glass that covers the black dial. Additionally, the watch features a high-performance UHF quartz movement from Bulova. 

This timepiece also has interchangeable straps included in the package. You will find black nylon and a nubuck leather strap for one option and a textured black leather strap for the other. If you need unparalleled accuracy, consider this watch because it has a frequency of 262 kHz.

7. Victorinox

Formerly known as Messerfabrik Carl Elsener, Victorinox is a Swiss-based watchmaker and knife manufacturer.

The brand is renowned for its prominent Swiss army knives. However, the brand also produces some of the best-underrated timepieces you can don with pride. 

Underrated Model

Victorinox has very affordable and underrated timepieces. One such underrated watch model from this brand is the FieldForce Sport Chrono.

The FieldForce Sport Chrono combines casual with sporty. This watch has a colorful outlook that suits every occasion. 

The Swiss-made watch has a chronograph function with a tachymeter scale to measure your speed.

Additionally, the watch has an easy 24-hour readability feature due to the size of the case and the numeric dial markers. Also, the watch has a Super-Luminova feature that illuminates the dial under poor lighting conditions. 

8. Omega

It may surprise you to see Omega on this list, but most people do not know of some Omega timepieces. Interestingly, most people overlook the Railmaster series for other of Omega’s watch collections.

However, you will discover that the series is not just underrated but has some of the best features you will see in any Omega watch brand.

Underrated Models

As noted, the Railmaster series is one good model to purchase if you want to stand out while wearing an Omega watch. The Railmaster Co-axial Master Chronometer is one watch to add to your wishlist.

The watch has a 40mm watch case made of stainless steel. On top of that, the timepiece has a coated nylon fabric strap that matches the watch dial. 

The watch has an Omega Co-axial Master Chronometer (Caliber 8806) movement that provides accuracy while using the wristwatch.

Furthermore, the timepiece has a design that withstands a magnetism of 15,000 gausses. Thus, you can use this Railmaster timepiece to enjoy excellent anti-magnetic qualities. 

9. Timex

Nowadays, Timex is garnering attention for rebuilding some of its legendary designs, which were hits back in the day.

The company, formerly known as Waterbury Clock Company, is a watch manufacturing company that came into existence in 1854. At that time, the company name was Waterbury Clock Company. 

Due to insolvency in 1944, the company made some changes to become Timex Corporation. Since its reformation, this brand has dished out some of the best, most underrated timepieces you can find on the market. If high-accuracy movements are your thing, you can consider using this watch brand.

Underrated Model

One great place to start when you need a Timex wristwatch is the Giorgio Galli S1 Automatic timepiece.

Asides from being an affordable wristwatch, you can enjoy a one-year limited manufacturer warranty. Additionally, the watch features are something to consider if you love class and style. 

This underrated timepiece has a 41mm case width, stainless steel, and a black band. Furthermore, the wristwatch utilizes a polished case finished for aesthetics. The timepiece has an automatic mechanical wind and a water resistance of 50m.

10. Grand Seiko

Yes, Grand Seiko. You may not want to agree with me, but Grand Seiko also has some underrated timepieces. Grand Seiko is a brand that debunks claims that Swiss-made watches were superior to Japanese timepieces.

The Grand Seiko has thrived since its debut and continues to make top-tier timepieces. However, the brand still has some underrated pieces in its gallery. 

Underrated Model

Grand Seiko’s SBGA211 is an underrated timepiece in this watch’s collection. The timepiece has a snowflake dial spring drive with high-intensity titanium.

Additionally, the wristwatch has a 72-hour power reserve and a see-through case back with a lion emblem.

This timepiece has a date indicator at the three o’clock dial. This round-shaped timepiece has a 41mm case diameter and a case thickness of 12.5mm.

Additionally, the dial window is high quality, boasting an anti-reflective sapphire covering an analog display. Overall, this watch is as classy as it gets. 

11. Tissot

Tissot has some outstanding timepieces everyone considers at first glance. This brand, founded by a two-person father and son team, has impressed me over time.

The brand began operations in Switzerland and made its remarkable debut in 1853. Since then, the company has remained one of the best brands to patronize for your timepieces.

Underrated Model

One underrated watch model under this brand is the Tissot T-touch Connect Solar. This timepiece has a solar touch quartz movement with a case diameter of 47.5mm.

Additionally, the timepiece is scratch-resistant, thanks to its tactile sapphire crystal-ceramic bezel. This timepiece is special because it is a modern descendant of the first multifunction tactile watch by the brand. 

The watch features a water resistance of 100m and can withstand a pressure of 10 bar. Furthermore, the watch has a black dial with index markers and interchangeable quick-release bracelets. You could interchange the bracelets with a standard buckle. The blue-colored strap is made from embossed cow leather.

12. Shinola

Shinola is an impressive yet unknown American watchmaker that officially took off in 2011. This brand is one of the most recent watchmakers in this generation.

The brand officially launched in 2011 and has created fully-functional and affordable American timepieces.

Underrated Model

One of the most underrated yet popular models from Shinola is the Runwell 47mm. The timepiece has an excellent build and finishes, not to mention its outstanding dial layout and crown style. Everything about this watch stands out. 

The watch case features a sandblast PVD gunmetal for protection against scratches. On top of that, the timepiece has a handsewn cattail strap (brown) which matches the matte velvet dial.

The dial features a fierce midnight blue color and features a smaller seconds sundial. The timepiece also has sword-style hands and Arabic numeral indices. 

13. Thomas Earnshaw

This brand simplified marine chronometers in the 1700s. The brand is named after the English watchmaker Thomas Earnshaw and creates intricately-designed timepieces suitable for adventure seekers. 

Underrated Model

One timepiece you can obtain from this brand is the Thomas Earnshaw Beaufort ES-8059. The timepiece features a 43mm gold-colored watchcase and a brown-colored strap crafted from genuine leather. Another interesting feature of this timepiece is its intricate dial.

The dial has skeleton parts and subtle lines that allow you to enjoy the beauty of its movement. 

This outstanding timepiece also has a water resistance of 50m and an affordable price for a wristwatch of its caliber. This watch is your best bet if you love classic skeleton timepieces that do not cost much. 

14. Skagen

This Danish watchmaker has operated since 1989. The watchmaker produces trendy and pocket-friendly timepieces you could use for any occasion.

Interestingly, the brand now produces other goods asides from wristwatches. Nowadays, the brand produces jewelry, handbags, decors, homewares, and other accessories. 

If you appreciate timeless and sustainable concepts, you will love this brand. Asides from its lightweight case design, most wristwatches from the brand have neutral or monochromatic colors that make it easier to appreciate the watch’s design. 

Underrated Model

The Skagen Ancher is a good monochromatic wristwatch you can use. Interestingly, this wristwatch has a thin fixed bezel containing 50% recycled stainless steel and a 40mm case.

The watch case matches the beautifully designed stainless steel bracelet with a safety mesh buckle. 

Another thing is that the watch has a tidy and pleasing charcoal-colored dial. The dial features luminous hands and silver baton hour markers that glow in poor lighting conditions. Additionally, the watch is powered by a simple yet powerful three-hand movement. 

15. Alpina

Alpina is an impressive and lesser-known watch brand that started producing watches in the late 1800s. The brand has crafted some classy and exquisite sports watches over time.

Today, the brand still impresses with its sophisticated and robust watches, which suit people who love function and form.

Underrated Model

One brown diver stands out among all else. The 300m water-resistant Alpina Seastrong Diver Heritage Brown is a 42mm stainless steel timepiece for all occasions.

The case comes in a brown hue and a brown leather strap to match. Additionally, the dial is protected by sapphire crystal.

The brown dial has rose gold indices and luminous hands that glow in the ark. This Alpina Seatrong watch has a sophisticated automatic movement for precision. The movement covers 28,800 vibrations hourly. 

16. Festina

Another outstanding watchmaker you can consider for impressive timepieces in this category is the Festina. The brand was birthed in 1902 and is relatively underrated.

Nowadays, the corporation includes other brands like Perrelet, Candino, Jaguar, Lotus, and Calypso. Furthermore, the brand has a huge global presence with global production hubs. 

The brand also produced official timepieces for Tour de France from 1992 to 2016. Festina specializes in practical chronograph wristwatches and inelegant dress watches. Overall, the brand’s wristwatches fit modern men and women.

Underrated Model

One watch you will find particularly interesting is the Festina Boyfriend, which has rose gold and silver color scheme.

This timepiece features a 36mm 316L stainless steel case and a matching bracelet containing rose gold links.

The timepiece also has baton hands designed with luminous elements and stone-studded indices. 

This timepiece has a mineral crystal glass that protects the dial and its accompaniments. Additionally, the watch runs on an analog movement and has a water resistance of 50m. 

17. MeisterSinger

MeisterSinger is a relatively young and underrated watchmaker from Germany. The brand produces outstanding, high-concept wristwatches that combine modern and traditional concepts. Established in 2001, the brand has conjured some interesting timepieces. 

This brand is so outstanding with its vintage-inspired appearances, award-winning designs, and otherwise contemporary details.

The brand draws its inspiration from 15th-century tower clocks. Hence, the timepieces only have a single hand that tells time instead of the regular two to three hands. 

Underrated Model

One good thing about the watch we will mention next is its affordability. Although the MeisterSinger Classic is affordable, it has many features and is a highly dependable and solid watch option.

The watch comes with a stainless steel case. Additionally, the ivory dial is protected by a domed sapphire glass. The watch also has Arabic numeral hour markers and a thin black hand.

18. Nixon

Nixon is a demonstration of the true American timepiece dream. The brand launched in 1997 and has remained an integral part of the watchmaker industry.

Initially curated for a youthful audience, the brand produces outstanding timepieces for adventure lovers. 

Underrated Model

One timepiece you must not overlook here is the Nixon Sentry. The timepiece stands out due to its brushed bracelet, case, and gold-colored scheme. Hence, the timepiece looks outstanding even from a distance. 

The brand embodies its “simplicity is beauty” in this watch design. Thus, you will only find a simple date-day feature on the dial and baton hour markers. Asides from its three-hand bracelet, the timepiece also has a Miyota quartz movement.

19. Ball

Ball is one of the interesting watchmakers among the lesser-known watch brands. Interestingly, the brand offers some of the most advanced wristwatches with outstanding aesthetics.

Originally from Cleveland, U.S., the brand pays its designs homage to the American railroad industry.

Underrated Model

If you want a subtle timepiece that does not have an overwhelming design, you can consider the Ball Engineer III Pioneer. The timepiece features a 40mm stainless steel case and has a bracelet made from a similar material. 

Asides from the magnified date display, the black dial features Arabic numeral and baton-style indices. Additionally, the wristwatch has dauphine hands that fit with specially designed tritium gas tubes. 

20. Bremont

Bremont is a British luxury brand specializing in chronometers for the aviation niche. The brand draws inspiration from British engineering; hence, Bremont has technologies like the Anti-Shock, TRIP-TICK case, etc. 

Most of Bremont’s timepieces are usually donned by members of the armed forces. To prove its commitment and excellence to superior watchmaking, the brand has won several awards for its outstanding designs.

Underrated Model

An underrated model from this brand is the Bremont ALT1-C Friffon-R-S. The watch features a 43mm stainless steel case and has a black leather strap. The dial has a stark black color that contrasts well with the Arabic numeral hour markers.

Additionally, the watch features Supr-LumiNova-coated hands with two sub-dials with a chronograph function. 

The wristwatch also has a date window at the six o’clock marker. Furthermore, the timepiece has a sweep seconds hand with an automatic Caliber 13 movement. The watch features a 42-hour power reserve.

21. SevenFriday

SevenFriday produces ultra-unique and futuristic timepieces that do not stick to the status quo. If you love Swiss luxury watches that stand out, you will love rocking timepieces from SevenFriday. 

Underrated Model

An eye-catching wristwatch from this brand is the S-Series which comes in a 47mm case. The wristwatch has a stainless steel bezel and case that matches the padded and embossed black calfskin leather strap.

Additionally, the watch has an anti-reflective mineral glass for protection. The dial features an antique brass PVD=coated metal that covers its surface. 

22. Zelos

The Zelos brand hit the market back in 2014 and has been going strong ever since. Started by Elshan Tang, the inspiration for this watch brand stemmed from their own enthusiasm for watch collecting and the engineering that goes into them. This passion has led to many unique and reputable timepieces from the watchmaker over the years.

Underrated Model

While there’s plenty to choose from, I kept coming back to the Mako 300m diver’s watch. Part of what stood out to me is the features of the watch compared to the price. It’s highly affordable and can easily survive up to 300 meters underwater, which is impressive.

It also promises a durable build with 316L stainless steel, a 40mm case diameter, and a 47mm lug-to-lug length. Sure, it can seem a little bulky to skinnier wrists, but that’s what adjustments are for. The watch promises enhanced visibility no matter where you are. I was also pretty interested in the Miyota 9015 automatic movement, widely known for consistent accuracy.

Buying Guide

Getting the best lesser-known watch brands could pose a problem to watch lovers. Hence, we have collated this buying guide to help you make the most of your shopping experience.

Material Used

The watch material is one of the essential things you need to consider when picking your timepiece. You will typically see different watch materials like gold, platinum, etc.

If you have the money, you can consider gold or platinum-plated wristwatches. If not, you can opt for cheaper stainless steel options.

Buying Objective

You need to understand why you need to buy a watch before you pick one. There is no need to buy a sports watch with a water resistance of up to 300m if you do not use it for diving. Instead, you can go for classic watches with more designs that suit your taste.

Watch Movement

There are outstanding watch movements you can consider. You will find manual or automatically wound mechanical watches, including other watch movements, when you go to the market. The movement you pick depends on your preferences. 

Frequently Asked Questions

What is the most underrated watch brand?

There are many underrated watch brands you will find on the market. The most underrated of them depends on your choice and design.

What are the big three watch brands?

The watches that make up the big three include Patek Philippe, Vacheron Constantin, and Audemars Piguet.

Which is the No. 1 watch brand in the world

There are many outstanding watch brands on the market. However, Patek Philippe ranks as one of the best so far. The watch bests the 1950s Swiss watch brands known to stand out.

Who makes the best inexpensive watch?

Many brands make the best inexpensive watches. We have considered 22 such brands on our list to give you variety while looking for the most underrated watch brands to patronize.

Conclusion

We have considered the 22 best lesser-known watch brands in our article. Our roundup includes some of the best brands you may not have known.

Although you may find some popular names on our list, these brands have some lesser-known watch models with outstanding features. Thus, we have included such models in our roundup. 

We have also included a buying guide and a FAQ section to help you gain insight into the best-underrated watch brands.

You can use our buying guide and FAQ section to improve your shopping experience. If you need the most underrated yet top-tier watch brands, our list helps you get the best.