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Panerai vs Breitling brand comparison

In this article, I will be providing information to assist in making the best decision on whether to purchase a Panerai or a Breitling wristwatch.

With this being the mission, I believe that any consideration of either watch brand cannot truly be made without knowing the rich histories of both watch houses. 

Panerai History- Early Years

Panerai was founded in 1860 by Giovanni Panerai in Florence, Italy. From its inception, the shop was both a retail establishment and one of the first watchmaking schools in Italy.

By 1916, Panerai was producing high-precision instruments at the request of the Italian Royal Navy.

As a requirement, the Navy wanted dials that could easily be read in the dark and underwater.

Hence, the patented process of a highly luminous compound (originally a radium paste) was created and patented and the original “Radomir” was produced. This luminescence became a key element of the Panerai collection.

In 1936, the Radiomir prototype was developed for the Italian Royal Navy. These pieces needed to meet the parameters of a high-strength diving timepiece.

This was accomplished by modifying a watch case supplied by Rolex and was referred to as the 2533 prototype. By the 1940s the “Radiomir” had evolved into the instrument that most are familiar with today (ref. 3646). The characteristics of this watch consist of the following:

  1. A large cushion-shaped steel case with a 47mm diameter
  2. Highly luminous dial and markers
  3. Wire lugs that are welded to the watch case
  4. High-quality manual mechanical movement (at that time a Cortebert/Rolex 618 caliber.)
  5. A tan, water-resistant strap long enough to be worn over any protective clothing.

An additional advancement was the addition of a modified dial using overlapping discs, known as sandwich dials.

The upper part was comprised of anodized aluminum with perforated indexes and numbers to make the radium paste more luminescent and legible.

The Luminor

Panerai Luminor

In 1949, the “Luminor” name was issued a separate patent due to the luminescent properties of the dial.

Instead of a radium paste (which carried various risks due to emissions), Panerai developed a tritium-based substance, a hydrogen isotope, that was safer and did not sacrifice luminosity.

Because of these developments, the patent was acquired and became synonymous with the dial qualities.

Another significant engineering feat was achieved in 1956, when Panerai, in developing a diving watch for the Egyptian Navy, introduced the patented crown protecting device which is structurally most identifiable within the Panerai collection today.

Throughout the 1960s the “Luminor” continued to evolve and was improved upon. The crown protection bridge was adapted to the watch case and advancements were also made in its movement. 

The Swiss-made Angelus SF240 mechanical movement was employed which featured an 8-day power reserve. This power reserve feature would become part of the very DNA of the brand.

Another major innovation is that some of the solid and closed-back watches were replaced with a plexiglass window allowing one to view the movement.

At this time, Panerai was one of the first watch houses to outfit a watch accordingly. Today, this is a common feature on high-end brands bearing either mechanical or automatic watch movements.

Panerai Tourbillion in the 21st Century

Panerai Tourbillion

As Panerai entered the 21st century, the first of many in-house created movements were introduced.

In 2005 the P2002, a hand-wound mechanical with GMT  function and an 8-day power reserve was unveiled.

Then, in 2007, the P2003, P2004, and P2005 were introduced. What distinguishes the P2005 is its most elegant tourbillon complication.

A tourbillon is an addition to the mechanics of a watch escapement to increase accuracy. In a tourbillon, the escapement and balance wheel are mounted in a rotating cage aiming to eliminate errors of poise in the balance giving a uniform weight. It was initially developed by the watchmaker Abraham Louis Brequet in 1795.

The unique characteristic of the Panerai tourbillon is that the cage housing the balance wheel and the escapement rotate on an axis that is not parallel to the balance wheel axis but perpendicular to it.

Unlike traditional tourbillons in which the cage completes one rotation per minute, the cage in the Panerai completes one rotation in thirty seconds. Very innovative.

Panerai continued to develop and create more in-house movements and incorporated more and more complicated features into their collection.

In 2010, a commemorative watch and clock were introduced to celebrate the 400th anniversary of Galileo’s first celestial observations.

Incorporating a variety of complications, these models continued to build on the creative and innovative reputation of the brand.

2013 saw the launch of the P9100 caliber, an automatic movement with chronograph flyback function, the  P9100/R with a regatta countdown feature, and the P5000 caliber hand-wound movement with an eight-hour power reserve.

A pocket watch with both GMT and a tourbillon with a ceramic case were also introduced to the watch world.

2014 saw Panerai open a brand new watchmaking facility in Neuchatel, Switzerland. The innovation continued with the P4000 caliber, an automatic movement distinguished by an off-centered oscillating weight.

Panerai Radiomir and Luminor Due

Over the past eight years, Panerai launched the Radiomir 1940-minute repeater carillon tourbillon and the new Luminor Due case.

The Radiomir is the most complicated watch Panerai has ever produced. It incorporates the exclusive tourbillon regulator and the remarkable double repeater mechanism that chimes either local time or a second-time zone with the ability to sound every hour, every ten minutes, and every single minute using 3 hammers striking three different sounds.

A low sound for hours, an intermediate one for 10-minute periods, and a higher tone for minutes.

The Luminor Due reflects the thinnest automatic movements ever created by Panerai and is faithfully inspired by the classic 1950s model.

Panerai Latest Innovations

Strides in using various materials such as carbon and the development of BMG-TECH which is a bulk metallic glass with a disordered atomic structure obtained through a high-pressure injection process at a high temperature further advanced the Panerai collection.

2018 was marked by the unveiling of two remarkable innovations, the first being the Lo Scienziato-Luminor tourbillon GMT with a 3D printed titanium case coupled with the P2005/T skeletonized movement with a tourbillon regulator.

The second complication was the L’Astronomo-Luminor 1950 tourbillon moon phases equation of time GMT.

This is the first Panerai creation to have a moon phase indication and an innovative system using a polarized crystal to indicate the day.

To celebrate the 70th anniversary of the patented Luminor name, the company created a brilliant innovative model with a greater luminosity that is guaranteed for seventy-plus years.

Breitling History

Breitling was founded in 1884 by Leon Breitling. By 1892, he moved his watchmaking operations to La Chaux-de-Fonds, Switzerland and the following year patented his first movement that had a power reserve of eight days.

Breitling also introduced the pulsometer which measured a patient’s pulse using a logarithmic caliber and led to great popularity among physicians.

He followed this up by creating a chronograph with two-fifths of a second accuracy which became a benchmark at the time.

Within ten years Breitling had sold upwards of 100,000 chronographs and stopwatches. 1905 saw the development of a patented pocket watch tachymeter, which would be the precursor to the speedometer found on automobiles today.

He slowed the second hand down to make one revolution around the dial in four minutes, thus allowing the user to measure any speed between 15 and 150 km/h.

As the second generation of Breitlings joined the business, the development of a wrist-worn chronograph ensued that employed an independent pusher at the two o’clock position.

This separated the function of the Chrono features from the crown on the watch simplifying use and minimizing errors.

By 1923, the “reset to zero” function was moved back to the crown position while keeping the “start/stop” functions at the two o’clock position.

This enabled the user to add successive times without having to reset the hands to zero. 1934 saw the addition of a second pusher at the four o’clock position which was a breakthrough and provided the blueprint for the present-day chronograph. This pusher was used exclusively to zero the chronograph.

Breitling’s Chronomat Design

Breitling Chronomat's design

By the end of the decade, Breitling was providing chronographs for the Royal Air Force at the request of the British Air Ministry.

From this time on, Breitling would be renowned for its aviation watches. This led to the original Chronomat design. The Chronomat had a patented circular logarithmic slide rule applied to the chronograph.

The system was capable of easily handling a wide range of mathematical caliber operations with tachymeter, telemeter, and pulsometer functions; multiplication, division, and rule-of-three problems; production calculations, and more.

As an innovator, Breitling founded the “HUIT Aviation” department in 1938. This specialized department used the latest technology to test the quality and reliability of the collection.

This included a micro-oscillograph for radioelectric inspection of the movements, test simulators for temperatures ranging from -40℃ to +100℃, and “vibration tables” for stress testing the instruments in various positions.

The Duograph, introduced in 1944, employed a highly complicated split-second chronograph that would allow the user to time two separate events at once.

The other characteristic to note is that Breitling began to refine the style and appeal of their watches.

The perception of the collection, to this point, was of highly refined instruments, but Breitling wanted the brand to be more accessible and fashionable and therefore more desired by non-professionals. The Premier collection was unveiled featuring watches available in both stainless steel and gold.

1952, the Navitimer (a combination of the terms navigation and timer) was birthed out of the Chronomat watch. Breitling adapted the logarithmic slide rule feature for aviation purposes and integrated it into a rotating bezel, capped with small beads which made it easy to manipulate with a pilot’s gloved hand.

Two years later, the Aircraft Owners and Pilots Association announced that the Navitimer would be their official timepiece.

Breitling’s reputation as the premier aviator’s instrument was cemented and achieved a huge milestone.

Originally, the Navitimer was unavailable to the public, but Breitling saw the potential for the watch and added it to the collection for the masses.

In 1957, Breitling focused their sights on developing a watch for diving and aquatic enthusiasts.

The Superocean watch was born and featured water resistance to a depth of 200 meters or approximately 660 feet.

As space exploration became popular in the early 1960’s Lt. Commander Scott Carpenter, an astronaut and a fan of the Navitimer from his training days, approached Breitling about creating an astronaut’s version of the iconic pilot’s watch.

To satisfy the request, an enlarged rotating bezel was created for use with spacesuit gloves, and a 24-hour dial to differentiate day and night in the darkness of space was incorporated.

This led to the Cosmonaute timepiece…the first swiss made chronograph to have traveled to space.

The decade also saw the launch of the Top Time collection, a series of modern fashionable chronographs. This watch was worn by Sean Connery in the movie Thunderball.

1969 also saw the debut of the caliber Chrono-Matic self-winding chronograph movement. This groundbreaking achievement was developed in cooperation with Dubois Depraz, Heuer- Leonidas, and Hamilton Buren.

This early model had a crown on the left-hand side of the case with the pushers on the right side. 1985 saw the release of the Aerospace watch outfitted with a quartz movement and combining both analog and digital displays.

This unique timepiece was characterized by its ease of use and advanced technology. By 1999, Breitling determined that all of its movements would be certified by the COSC, and in 2001, opened the Breitling Chronmetrie in La Chaux-de-Fonds, Switzerland with the sole mission to produce all of its movements without outsourcing.

They were now part of an elite handful of watchmakers manufacturing their own movements.

Now that I have provided a historical overview of the innovations that both of these fine watch manufacturers have contributed, I will attempt to answer or offer commentary on some of the questions most often asked about each brand.

Are Panerai and Breitling good quality watches?

 In looking at the evolution, creativity, and characteristics of each of these brands, I believe that the answer is a resounding yes.

The Breitling collection is not as expensive as the Panerai models but if you are interested in a watch so deeply aligned with aviation history or as a functional pilot’s instrument, the collection offers great depth and selection.

Panerai timepieces lean toward their diving history, but also offer a selection of fine complicated movements.

Are Panerai watches overpriced?

Here, I believe one needs to be very subjective. When weighing limited edition models and very complicated movements, value is truly in the eye of the beholder.

The collectible market and the daily watch-wearing individual are oft two completely different motivations in acquiring a watch.

If you are not factoring precious metals or gemstones into the price tag, it is the watch company’s choice of how they will price and market a particular model, and the buyers’ responsibility to weigh all the features and appearance of the watch to make the best decision.

Now that both companies produce their very own movements, they have both values added to each brand. I would not make the statement that Panerai watches are overpriced but are very unique timepieces.

Do Panerai or Breitling watches hold their value?

Once again, this relies on several factors. The most desired models are the watches that are the most sought after.

Servicing your timepiece regularly and not abusing your watch are important guidelines as you wear your watch. 

Another factor is if you are buying a particular model as an investment, know that many watches do not have an unlimited value trajectory. There are periods where certain models are more valuable than others, as, in real estate, timing is often everything.

Who wears a Panerai watch?

Some of the individuals wearing Panerai watches are Mike Horn, the world’s greatest modern-day explorer, Gregorio Paltrinier, a world champion Olympic swimmer, and  Sylvester Stallone who chose to wear a Panerai in the 1996 film Daylight. The timepieces are treasured for their accuracy and ruggedness among these types of elites.

Panerai Luminor Marina vs. Breitling Superocean

The Luminor Marina is available in different sizes and ranges from $8100-$13,900 with a top-of-the-line model offered at approx. $24,300 (available in a Goldtech case which is comprised of gold, 24% copper, and titanium).

The basic 44mm case models range from the strap version for $8100 or the all-steel version for approx. $8900.

These models have a Panerai caliber P9001 31 jewel automatic movement. A Glucydor balance and the incabloc anti-shock mechanism as well as two barrels and a total of 200 components and a power reserve of three days complete the movement.

There is also a carbotech model available which has a carbon ceramic case and bezel and brushed titanium back.

These models are water resistant to 300 meters. These 44mm models are available in either blue, olive green, or dark gray with complimenting straps.

There is also a limited edition Luminor Marina which has a 47mm case and retails for $10,100. This model has a Panerai P3001 caliber movement and is available with a dark brown dial and a brown strap.

Lastly, within the Marina collection, there are the ESteel models. They retail for $8700. And have polished steel bezels.

What differentiates these watches is that the cases are constructed of recycled materials comprising 58.4% of the weight of the case.

The Breitling Superocean has the benefits of being available in both men’s and women’s models.

The entrance price points range from $3700 to $6700 and are marketed as the ultimate sea watch. The base models offer a 42mm case with a 25 jewel movement and are water resistant to 500 m. (1650 ft).

The women’s models have a 36mm case with a 26 jewel movement and are available in eye-catching colors perfect for the beach or any aquatic activities.

The Superocean Automatic 42 has both a stainless steel and a 18kt.  model with a Breitling caliber17 self-winding mechanical 26 jewel movement.

The case is 42mm and water resistant to 300m. A screw-locked 2 gasket crown and a cambered sapphire glare-proof front and rear crystal complete the presentation. 

The  Superocean Heritage is inspired by the original 1950s watch. These models range from $4500 to $19,600 at retail.

The base watch carries a Breitling caliber 10 self-winding 25 jewel movement with a 42-hour power reserve and is water resistant up to 100m. (330 ft,).

The special feature of these watches is that they are available with straps made up of ECONYL yarn.

These single-piece straps are made of repurposed nylon waste pulled out from the ocean ala fishing nets for instance.

The upper-end Heritage timepiece is the B20 Automatic 42. The case is comprised of 18kt. red gold.

Characteristics include a 26 jewel self-winding automatic movement with a 70-hour power reserve. It is water resistant to 200 m. and is completed with a rubber strap.

For comparability to perhaps a Panerai 183, I refer you to the following weblink that presents this model brilliantly. 

Conclusion

In closing this article, I hope that I have provided ample information to help you in deciding whether a Panerai or a Breitling watch is the choice for you.

There are many prestigious brands such as the aforementioned and Rolex or Omega for instance.

Each has its stand-out features and something that differentiates each one from the other. In making your personal choice, I believe the greatest determiner of choice is “Do you want to wear a timepiece that everyone recognizes or one with a unique story and therefore a conversation piece?”

Breitling Watches

The luxury watch market is volatile, complex, and brings a thrill that is unmatched. From learning about the depths of horological history to following the hype around the industry today, it is a world that offers so much space to explore, discover, and make your own.

Whether you are intrigued by the mechanics of time telling and learning about various complications or interested in the design and aesthetic aspect that makes a watch visually appealing, there is something for everyone.

The general watch community (and all of its subgroups) offers a space for enthusiasts to discuss, learn, and support each other amidst their independent horological journeys. 

There are many different watch brands that have their own place in the market. From the most affordable swatch to a highly sought after Rolex, there are plenty of options to choose from.

Today we are going to focus on a watchmaker that holds a respectable place in today’s luxury watch market – Breitling.

They are a watch brand that has been around for over a century and shows no sign of obsolescence.

Whether you are investing on a budget or have plenty of capital available to make your next purchase, Breitling offers a multitude of options to choose from.

Today we’ll break down a brief history of Breitling, explore a couple of their most popular models, and give insight into how to make an educated decision when you’re preparing to make your next investment. 

For the enthusiasts out there looking to gain more knowledge in how to invest strategically, we’ve shared our insights into the luxury watch market and how to navigate it.

Details to pay attention to when looking for a new timepiece, brands that are known to hold their value, and investing guidance are all topics we’ll be discussing in this guide. 

Brief History

Breitling History

Since 1884 Breitling has been a watchmaker trusted by explorers and watch connoisseurs alike. Breitling’s rich history alongside their incredible craftsmanship has led them to be a part of the upper echelon of fine Swiss watches and synonymous to brands like Rolex, Omega, and IWC.

Being a highly esteemed watchmaker, Breitlings today are not only being regarded as the ultimate adventure watches but also great investment opportunities.

Being in business for well over a century, Breitling was at the forefront of innovation in the watchmaking world.

They invented the first independent chronograph push-piece in 1915 and in 1923 found a way to separate the two functions of the movement that allow the watch to start/stop and reset the time allowing timekeepers to time successively without resetting the seconds hand to zero.

Breitling at its time of inception was already ahead of Rolex by over 20 years.

From there they became a trusted source of tool watches for aviators, drivers, and divers alike. 

During the fifties (think MadMen era) Breitling was making strides in the marketing and advertising side of the house. They launched campaigns that targeted pilots, race car drivers, and divers.

They became a supplier for major airlines like Boeing by providing them with professionally built dashboard instruments to help with the accuracy of flight operations.

The Superoecean watch, aimed at divers wanting to bring style and functionality to the sea, was launched in 1957.

Just five years later Breilting made its way to space on the wrist of Commander Scott Carpenter who orbited the Earth three times with a Navitimer.

Breitling is also the only luxury watch brand that has had a partnership with the Royal Air Force that’s lasted over 20 years. Today, Breitling is independently run by former IWC CEO, Georges Kern.

In 2017 Kern moved in and immediately started transforming the brand into what it is today. He spearheaded a major rebrand, restructuring of the Breitling shops, and scouted new brand ambassadors.

Keeping the history of Breitling alive, Kern divided their products into three main categories; air, land, and sea.

Within these three categories are six watches that stand out in the Breitling collection and serve as great investment pieces. 

Which Breitling model holds value best?

Superocean Heritage

This watch is the perfect ensemble of necessary diving capabilities and timeless Breitling style.

The Superocean Heritage is a collection that pays tribute to the original 1957 model and contains hints of the bold sixties aesthetic.

With a variety of options available, you can find a Superocean with a chronograph, date window, or even a special edition with Kelly Slater’s surf wear brand ECONYL.

Adopted by both professional divers and stylish watch enthusiasts, the Superocean Heritage is a surefire option for those wanting to get into Breitling with the perfect balance of durability and style.

Premier Heritage Duograph

For those of you who prefer the juxtaposition of vintage style and modern elegance, this watch is the one for you. The Premier Heritage Dougraph is a piece that demonstrates the pinnacle of Breitling watchmaking.

The “Duograph” term was first used by Breitling in the mid 1940’s. The Duograph refers to a chronograph “rattrapante” (meaning “to catch up” in French) and can measure two elapsed times simultaneously.

Being an elegant timepiece, you can find a Premier Duograph in stainless steel with a blue dial or 18k red gold with a black dial.

Both versions come equipped with a handsome alligator strap. Coming in at retail around ten thousand USD, this watch presents itself as a serious investment piece.

Navitimer

Arguably one of Breitling’s most iconic watches. This pilot’s watch was originally designed in 1952 for aviators to help measure flight calculations. Just a couple years later, the largest pilots club in the world (The AOPA) designated the Navitimier as its official timepiece.

After that point, this watch became an instant classic. It made it to space on the wrist of Scott Carpenter in 1962 and has since been seen on the wrist of countless celebrities.

Aside from plenty of color options available, Breitling has also reintroduced the AOPA wings to the 12 o’clock position. You definitely can’t go wrong with a timeless Navitimer. 

Chronomat

The Chronomat is the ideal daily driver for all your adventures. During the quartz revolution in the mid 80’s Breitling introduced a hefty, mechanical chronograph on the unique “Rouleaux” bracelet.

A bold and unexpected move at the time was risky but the Chronomat was instantly deemed as a Breitling staple.

Available in a variety of materials and colors, this watch embodies the versatility of being able to pair finely with a suit for an evening out or with your casual weekend fit, the choice is yours. 

Top Time

The Top Time was introduced in the 1960’s specifically for the design minded, young professionals of the era.

This sleek chronograph has an unmistakable dial and quickly became a favorite for enthusiasts and collectors alike who refer to it as the “Zorro dial”.

The design is so eye-catching that the women of the watch community have also shown plenty of interest in this piece. If you’re looking for an investment piece, this is it.

The modern Top Time is limited to 2000 pieces making it a treasure for the beholder. 

Do Breitling watches gain value over time?

Breitling Watches 2

When purchasing a new Breitling, it can be difficult to determine if it will gain value over the course of time.

The luxury watch market is a difficult space to navigate and will most likely require some assistance by an experienced enthusiast who has a more in depth knowledge of the brands, trends, and things to look for when buying your next watch.

Here are a few tips from our team that will help you navigate your next purchase.

Reference Numbers

Breitling has released a plethora of watches since their inception and each one holds a unique value depending on the design, movement, retail cost, and overall rarity.

When researching your next watch purchase or evaluating your current watch, always check the reference number to see when the piece was made, its cost at retail, and its reputation in the watch community.

A watch that is seen on the wrist of a celebrity or famous athlete will always garner attention and increase in value.

Modern Breitlings will have a reference number that consists of a letter and five numbers and vintage models can be identified by a serial number. 

Age

The value of your Breitling may depend on when it was made. For many watch brands, the older the watch is, the more it is valued.

A vintage model of your Brietling will be worth much more than its retail price. Anything that was made into a limited edition will also increase the value with time.

With there being only 2000 modern Top Times, this is the perfect example of a watch that will appreciate with time due to a low supply and high demand.

When buying a new Breitling, plan on taking care of it as best you can so it has a better chance of increasing in value by the time you are ready to sell or trade. 

Are Second Hand Breitlings a Good Investment?

Breitlings are amongst the top tier of luxury watches that have the advantage of their name alone driving a ton of value.

Watchmakers that stand behind a rich history and high quality of craftsmanship will always be worth investing in.

A combination of the timeless designs and excellent mechanics of Breitling makes it an evergreen brand worth investing in. 

Over the years Breitling has made a significant effort to diversify their catalog and expand the boundaries of modern watchmaking.

The classic models listed above like the Navitimer and Top time are examples of Breitling models that will always hold their value and be sought after in the watch market.

They have also stayed relevant to modern aviation by coming out with various smartwatches designed for pilots and aeronautical professionals.

For the enthusiasts with a more stylistic approach, Breitling has designed many different straps, case, and dial variations that encourage you to find the watch that best fits your aesthetic. 

When looking into the second hand market you’ll notice that certain models of Rolex will sell significantly higher than retail.

Second hand Breitlings will not usually experience price hikes like certain Rolex models which in turn makes them great watches to find in the preowned market.

When buying a second hand Breitling you will most likely pay less than the retail price. Finding a second hand watch under retail will help widen your horizons and allow you to explore models that you may not feel comfortable paying retail prices for. 

Other Watch Brands that will hold their value

It may be difficult to determine what brand and model will hold its value but there are a select few brands that historically have done an excellent job at holding their value well after their production date.

These brands are the brands you see in movies, on celebrities, and in pop culture. For starters, one of the major watch brands that will always hold their value is Rolex

Rolex is one of the most well known watch brands in the world and is known as a household name, recognizable by many. Rolex has been around since 1905 and has done an excellent job at marketing their watches to the masses.

A combination of their unmatched craftsmanship and widespread publicity has deemed them one of the most valuable watch brands in the market.

At this current point in time, many of their sport models like the GMT, Daytona, and Submariner are trading around 2-3 times their retail value.

For many, Rolex is the go-to for a versatile, high quality, and stylish timepiece that will hold its value through the test of time. 

Another brand that holds its value very well is Patek Philippe. Patek may be lesser known to those unfamiliar with the watch world but they are a favorite name for many enthusiasts, collectors, and admirers of the brand’s fine craftsmanship.

The brand was founded in 1839 in the heart of Swiss watchmaking, Geneva Switzerland.

They have always been at the forefront of Swiss watchmaking by introducing new ways of measuring time and even achieving the world timekeeping precision record for mechanical watches in 1962 that is still unbeaten today.

Patek Philippe has consistently proved that it is a brand worth investing in, between the precise movements and timeless designs, a Patek would be a wonderful addition to your watch collection or as an investment piece. 

Audimars Piguet is another watch brand that has been known to hold its value very well and is consistently becoming more popular in today’s culture.

The brand has been consistently seen on NBA players’ wrists, famous artists, and icons of pop culture.

You may recognize the Royal Oak or Aquanaut models that have achieved grail status and are selling for prices well over 100k usd.

Whereas Patek Philipe may seem geared towards the more mature crowd with elegant designs, impressive complications, and leather straps, Audimars Piguet is gaining a lot of traction with the younger crowd with their sleek, modern, stainless steel sports models. 

Watch brands that were founded over a century ago are able to rely on the rich history of their brand to be one of the biggest value propositions behind their craftsmanship.

Brands like those mentioned above and others like Omega, IWC, and Jaeger-LeCoultre are perfect examples of this.

A deep history creates a strong foundation for the market to build familiarity and trust around.

This in turn creates value around the watches they produce which then results in the beautiful game of supply and demand we witness in today’s market. 

As fellow watch enthusiasts, the Exquisite Timepieces Team will always encourage you to buy a piece you truly love no matter how much of a value prop there is behind the name or model.

Whether it is purely an investment or just for you, it’s important to stand behind your purchase and be educated on the brand’s history and the story of your watch.

We also believe it’s important to expand your horological horizons and learn about the many other watchmakers in the market.

By building a solid foundation of knowledge and understanding of the world of watches you’ll be able to make better informed decisions and have higher chances of finding a watch that you really connect with.

Should I invest in watches?

If you have a genuine interest in watches then we would definitely encourage you to delve into the world of horology.

One of the great things about the watch market is that it is so vastly diverse that you will inevitably find a community based around your same taste in watches.

Being a part of a community based around your favorite watch brand or style of watches becomes a wonderful roi.

You will naturally soak up more knowledge around the history and culture of your timepiece which will strengthen your trust and connectedness to the brand. 

If you are looking into purchasing watches purely for the investment purposes, it is still just as important to build knowledge around the brands reputation, history, and value in the aftermarket.

There are many brands in the market that lose tremendous value as soon as they’re deemed “pre owned” and there are those that will guarantee a return especially when they become categorized as “vintage.”

It will be up to the investor to pull the trigger on a watch at the right time and right price. Being a very volatile market, it will inevitably take plenty of time and experience to successfully trade watches as investments.

We don’t recommend going in blindly and jumping straight into purchasing a bunch of watches but rather taking the time and effort to decide your position in the market and your personal investment strategy.  

With these two perspectives in mind, we believe there should be a healthy balance between your investment strategy and general curiosity of the watch world.

These two combined will allow you to make smart investment decisions while enjoying the journey along the way.

The watch industry has such a rich history and extensive network in today’s world that it would be impossible not to enjoy participating in something so many live to appreciate. 

Back to Breitling

After discussing some of the highlights of Breitlings history, a handful of their most popular models, and where they stand in the market compared to other popular brands, we trust you’ll be equipped to successfully begin your investment journey.

Breitling is held to a high regard in today’s market and will most likely continue to do so.

From their impressive history of watchmaking to their growing popularity today, Breitling offers a fantastic community to be involved in.

Whether you’re just getting into watches or consider yourself an avid collector, finding the right Breitling model can be a great investment.

Omega vs Breitling

Omega vs Breitling: Brand Comparison

Ethan Richardson

February 19, 2021

With so many options on the market, it’s hard for watch enthusiasts to pick the best watch that meets their needs. As a watch enthusiast, you have to compare different watchmaking brands. Which is better, Omega or Breitling? When comparing these two brands, we show you the essential things to look for when purchasing a new watch. When comparing two brands, people will have different opinions, that’s why our team of experts is giving you a detailed review of these two big brands, Omega vs Breitling.

 

Omega Factory

Both Omega and Breitling have a rich history in the watchmaking industry. Omega was founded in 1848, four decades earlier than Breitling, which was founded in 1884. The two brands for more than a century have been known for innovations and making high-quality watches. Despite this similarity, the two brands have their differences. Breitling has a rich history in aviation, making reliable and high-quality chronographs, which have gained massive popularity among watch-connoisseurs. On the other hand, Omega has been very diverse with its creations, the most notable being the moon collection, which has a watch model that was worn to the moon.

 

Omega vs Breitling: Style and Movements

The movements are arguably the most important part of any watch. Different top brands are always trying to upgrade their movements. The movements are the heart of the watch, and all watch connoisseurs are impressed and attracted to the best movements a brand can offer. Having an in-house watch movement is an excellent achievement in the watchmaking industry. The two brands both have in-house movements, but they also have some of their models using externally sourced movements.

Compared to Breitling, Omega produces its own in-house movements, which are more complicated and have the best technology. For this, Omega has gained a reputation for making the best watches compared to Breitling. For many years, Omega has worked hard in making unique movements, which are extremely complicated, something that Breitling hasn’t focused on. Breitling has been focusing on the mass production of unique and innovative watches.

Omega Coaxial Movement
Omega Coaxial Movement

When looking at innovations of Omega vs Breitling, Omega stands out compared to Breitling. Since it started operating more than a century ago, Omega has made impressive innovations in the watchmaking industry. One of the iconic innovations that have been produced by Omega includes the “Master Co-axial anti-magnetic.” The Omega brand has also created a watchmaking culture where they experiment with new and unique materials, like different types of titanium and gold and liquid metals. Breitling has also tried to be innovative in its watchmaking processes, experimenting with new materials like carbon fiber.

When it comes to externally sourced movements, Breitling uses more externally sourced movements in their models than Omega. Many watch enthusiasts prefer Omega because of their in-house movements used in most models. They concluded that Breitling models with externally sourced movements don’t give you enough value for your money. When you look at the style and design, it’s evident that these two brands offer different products to the market.

Omega Speedmaster Moonwatch Professional
Omega Speedmaster Moonwatch Professional

The Omega Speedmaster model is considered the most iconic watch model from Omega, while the Navitimer is the most iconic watch from Breitling. Due to their distinctive design, the two models have gained respect and global recognition from watch connoisseurs. Even though the two watch models are chronograph watches, taking a closer look at the watches, you will notice the Breitling Navitimer has a much busier dial compared to the Omega Speedmaster. If you are focusing more on the chronograph rather than getting a diver’s watch, you will most likely compare the Omega Speedmaster with the Breitling Navitimer.

The other evident thing when you look at the Omega and Breitling models is the watches’ size. While most watchmaking brands like Omega make averagely sized timepieces, Breitling is known for making very large watches. Thanks to the overall big size of the Breitling watches, the brand has been able to appeal to a specific audience, compared to the averagely sized Omega watches universally accepted by many people. The two brands have an extensive collection of models and variants. Each year, more advanced models are released. For instance, the Omega Speedmaster has many variants, just like the Breitling Navitimer. 

 

Omega vs Breitling: Development

When it comes to digital watches, the watchmaking industry has seen very impressive inventions and variations. Omega and Breitling have developed several digital watches meant to be worn differently depending on the wearer’s preference. Breitling has a rich history in aviation, which has played an important role in its watch models. Breitling has created models to be used mostly by pilots. The most famous and innovative model from Breitling is the Breitling Emergency model, which has been described to be quite revolutionary. The timepieces from Breitling are considered to be professional watches. Omega has also released a few models which have been described as professional watches. One professional watch from the Omega brand is the Omega Seamaster PloProf 1200m with a water resistance of 1,200 meters.

Omega Seamaster PloProf 1200M
Omega Seamaster PloProf 1200M

Both brands are trying to exceed the current standards in the watchmaking industry. Both Omega and Breitling use innovative new technology to make brand new watches, which are beautiful and functional for watch enthusiasts.

Omega vs Breitling: Warranty

A warranty shows how proudly a brand can stand behind its models. When comparing different watch brands, the warranty is used to determine the highest quality watch brand. As of July 1, 2018, Omega offered a five-year international warranty on all their watches after initially only offering a three-year warranty. The Breitling watches offer a five-year warranty for models equipped with the mechanical manufacture Breitling in-house movement, while the rest of the models have a two-year warranty.

The difference in the Breitling watches’ warranty period can be seen as an issue by some watch enthusiasts. Omega uses in-house movements for all their models, so they don’t need to offer different warranties for their models. Omega extended their warranty period after they had an improvement in the components of their models. The new, improved materials used in-house by Omega are known to make more durable and high-quality movements.

The warranty offered by both brands is important since they both provide unique innovations. Whether you buy Omega or Breitling, you are guaranteed to get a top-notch Swiss brand.

 

Omega vs Breitling: Pricing

Most watch enthusiasts use price as one of the guiding factors when comparing two brands. When comparing Omega vs Breitling pricing, they both have relatively the same price for their models. Due to their relatively close price range, most watch lovers tend to compare the two brands. You can purchase an entry-level Omega watch at Exquisite Timepieces, and at the same price, get an entry-level Breitling watch.

 

Omega vs Breitling: Conclusion

It’s evident that Omega has more popularity than Breitling because Omega sells more watches compared to Breitling. Both Omega and Breitling are deemed to be among the top Swiss watchmaking brands in the world. The two brands both play an essential role in the Swiss and global watchmaking industry. The two brands are ranked in the top 50 Swiss watchmaking brands in the world. However, when you look at the ranking, Omega ranks higher compared to Breitling. Omega ranks at #7 most recognized Swiss company worldwide, and #2 most recognizable Swiss watch brand. Omega has 70% brand recognition globally. Breitling is #41 most recognized Swiss company worldwide and #15 most recognizable Swiss watch brand.

Omega also has a much bigger global recognition compared to Breitling. Omega’s popularity has been enhanced thanks to the brand being associated with big names like George Clooney and the James Bond movies. Breitling has its ambassadors, but associating a timepiece with James Bond is a big deal.

Omega James Bond Watch
Omega James Bond Watch

When comparing the two brands, one might find it hard to come to a definite conclusion. It also narrows down to the personal preference of the buyer. However, Omega stands out to be a much more powerful brand in the global watchmaking industry compared to Breitling. Getting an Omega watch will guarantee you a top-quality watch crafted with an in-house movement and creations from a highly respected watchmaker. At Exquisite Timepieces, you can find your preferred Omega model and many Breitling models.

Breitling vs IWC

Breitling vs IWC Watches: Brand Comparison

Ethan Richardson

January 9, 2021

Luxury watches are an investment and watch enthusiasts expect them to be outstanding in every aspect. When you go out into the market to buy a luxury watch, you do not plan on buying multiple watches to satisfy different requirements. Just one luxury watch can be the answer to all your desired qualities if you know what to look for. Breitling and IWC have always been known as reliable brands for luxury watches. They are both classy and luxury Swiss watch brands that are undoubtedly sought after and loved worldwide. They have quality, design, and functionality, which is why the Breitling vs IWC debate is very difficult to call.

In this article, you will take a look at many different perspectives on how you can best judge these brands and their watches. We will tell you exactly what things you should look into for buying the best luxury watch that will last you for a lifetime.

It is crucial to be aware of many factors and characteristics of watches, as merely looking at one cannot determine its functions and features. Indeed, a good design often reflects the watch’s working, but it is smart to research luxury watches before making a purchase decision. As you will see in this comparison, IWC and Breitling will be put against one another in many different categories, such as:

  •   History
  •   Craftsmanship
  •   Resale value
  •   Price ranges
  •   Brand popularity
  •   Measurements and time

Let’s dive straight in, beginning with the basics.

 

History of the Two Brands

IWC Factory
Original IWC Factory

Both brands have stood long since the late 19th century, emerging at around the same time. The earlier brand to launch was IWC, which started in 1869. It was established in Schaffhausen in Switzerland, making fine watches. It has an experience of around fifteen years more than its competition, Breitling. Starting up in 1884, Breitling began as a watchmaking company in the Jura Mountains in Switzerland.

Both are well respected, highly established, and renowned Swiss luxury watch brands. They have come out with many innovative and ideal products over the many years of their work. Their contributions to the watch industry are important and appreciated worldwide and not just in Switzerland.

 

Breitling vs IWC: Craftsmanship

Here will officially begin comparing Breitling vs. IWC as there is always a difference in craftsmanship between two brands, even if they are both Swiss.

IWC makes watches that have a classic transparent sapphire case at the backing. This element allows you to look at the mechanical working of the watch as the fragments move and work. These movements are also known as calibers that are finished in various techniques giving a gorgeous shine. This shine is a special one as you will not find it in the underworked pieces. This has built the image of IWC watches, as their dedication to aesthetics of the movement and calibers is extremely pleasant and beautifully crafted. Their watches are available in many models that can sometimes be engraved, giving you a more in-depth look into the calibers’ features and the brand itself.

Breitling offers beautiful watches as well. However, they do not provide the transparent case backs most of the time. They also have many quartz movement watches that are battery operating in function instead of mechanical watches. These quartz watches do not give options for the beautification of the plates and displays, which is easily done with mechanical watches. For this reason, they primarily use solid case backs.

 

Breitling vs IWC: Resale Value

In terms of resale value, one might opt for a watch that has a high resale value even before purchasing it. Simultaneously, one may also look at the value it will have once worn and used for some time. Both can be different. Nonetheless, resale value also depends on the brand, condition of the watch, the watch model, the place you may be reselling it to, original documents, and so on.

Luxury watches are an investment of sorts, lasting you a lifetime and being impeccable in all areas of their functions and design. But it is not an investment of something like equity. The value of a watch can change. Therefore these things must be kept in mind when buying or reselling.

Between IWC and Breitling, IWC is well known to stay at its original value at the time of purchase during reselling, whereas Breitling is not.

 

Breitling vs IWC: Price Ranges

An accurate comparison is best made in terms of price ranges. If something is more expensive than its competitor, is it worth it? Let’s see.

Breitling and IWC are both, for the most part, head to head, considering price points.

The Breitling entry-level and most affordable watches are priced at $3,000. This is the Breitling Endurance Pro Quartz 44mm. Seeing as it is a quartz watch, it is battery operated rather than mechanical. It also has a solid case back. Breitling also has Aviator watches that cost less than IWC models, such as the 41mm Aviator 8, which costs $3,930. This is a stainless steel model from the Aviator watches. The price skyrockets to $26,920 for the 18K Rose Gold watch.

This determines Breitling as a true luxury watch brand. However, things like solid case backs and battery-operated mechanisms limit what a luxury watch can best offer.

IWC, on the other hand, holds a record for the best value and highest quality Pilot watches starting with a price point of about $4,150. They have even better functioning Big Pilot watches, but they cost more at around $13,200. But their transparent case backs, mechanical functioning, visible working of calibers, aesthetic build, and high resale value quite literally justify the prices of their watches. You truly get your money’s worth.

 

Breitling vs IWC: Brand Popularity

Swiss Brands Popularity
Swiss Watch Brand Market Share in 2019

Brand recognition is built with years and years of hard work and contribution to the industry and public. Advertisements play a huge role in conveying a brand’s vision and its products. In the battle of Breitling vs. IWC, the crown of high rank in the popularity contest falls into the hands of IWC. It is ranked as the 10th most popular Swiss luxury watch brand. On the other hand, Breitling falls a bit lower at the 15th rank on the same list.

IWC is generally considered a higher prestigious standard than Breitling, with credit to their art and horology. Especially the Grande Complication watches from IWC are to be credited for this high recognition. They have a big set of inculcated features and functionalities that run on the mechanical mechanism, catering to the masses much more profoundly than Breitlings quartz watches that are battery operated. Breitling is, however, super popular amongst aviators and aeronautics professionals. They are appreciative of the unique and specialized features just for them provided by Breitling watches.

However, both brands are popular in conclusion and are deserving of their ranks on the most recognized Swiss luxury watch brands. However, if you were to consult a luxury watch connoisseur or collector, they would most definitely lean more towards getting an IWC, an excellent brand catering to many different niches and aesthetics.

 

Horology – Measurements and Time

IWC has built up its prestige on its own, refusing COSC certifications for chronometer evidence on their watches. They are still much more popular than Breitling, which has COSC certified watches with chronometers. Breitling has quartz watches that run on battery and are, most of the time, COSC certified quartz calibers. Their watches also have Quartz Chronometer written on them. Quartz calibers provide the most accuracy in a watch, even higher than the most high-end mechanical IWC watch. Yet, it remains the fact that IWC has won this Breitling vs. IWC contest.

The traditional methods of craftsmanship, transparency of the case backs, beautifully visible movements, and aesthetic collections are just some of the most prestigious qualities of IWC. They have made incredible contributions to the watchmaking craft by building high-quality, simple watches and even higher quality complicated watches. The Grande Complications watches, with simple time and day functions, also give features like stopwatch, moon phase, perpetual calendar, retrograde, minute repeater, and more. All of this runs mechanically. This is perhaps the only reason why IWC is the winner here for buying your best luxury watch.

They do not require COSC certifications at all to prove their magnificent abilities. Their watches that give traditional and valuable features speak for themselves. IWC is the best brand to get the best luxury watch that will last you a lifetime with great warranty, functions, value, and aesthetics.

Longines vs Breitling

Longines vs Breitling Watches: Brand Comparison

Ethan Richardson

January 9, 2021

There’s something enigmatic about luxury watches that makes them worth every penny you spend. Unlike any other ordinary watches, both Longines and Breitling have unique features to offer. However, when it comes to buying luxury watches coupled with exclusive technology, you need to determine various factors before making a purchase decision, bringing us to the question of Longines vs Breitling.

Both Longines and Breitling luxury segments are rooted in deep history, heritage, class, style, sophistication, tradition, design, and, most importantly, quality. The Longines vs Breitling debate a daunting task for the watch enthusiast to choose one from both stunning timepiece brands. Allow us to take a closer look at both the luxurious watch brands to find out which is more praiseworthy, Longines or Breitling.

 

Longines vs Breitling: Market-Size

Since the introduction of Longines back in 1832, it has remarkably mastered providing the most elegant and extravagant timepiece collections of luxurious watches to the world. Over the last decade, Longines has extended its collections ranging from simple, classic, vintage to automatic watches without compromising quality. 

In the last 188 years, the brand has transformed dramatically with time. It now focuses on designing future-proof watches, including dignified sports watches for activities like gymnastics or tennis.

As a highly-rated Swiss watch brand, Longines is among the top five most profitable influential brands globally. In 2018, Longines generated around $1.81 billion profit alone, reports revealed by the Swatch group. Every year, more than 700,000 watches have been sold alone in the Chinese market. 

In addition to China, Longines is roaring like a lion in the Indian market. India is amongst the top 15 markets, aiming towards enlarging the franchise model in the next financial year. Besides China and India, Switzerland, Germany, the US, the UK, and Italy were among the global marketers for Longines.

swiss watch market
Estimated Market Share by Swiss Watch Brands in 2019

Breitling was founded in 1884 and was mostly known for precision-made chronometers designed for aviators. Over the last decade, Breitling has come a long way, gradually shifting its focus from pocket-size watches to fully functional wristwatches. This is when makers came into form and consistently pushed the limits of multi-functional and timeless designs. The company aims to fit all of its watches, from mechanical, military watches to dive watches with excellence and precision.

Just like Longines, Breitling is also achieving profitable growth with a positive performance in China, Hong Kong, and South Korea. However, social distancing measures due to the COVID-19 pandemic have dropped the sales, forcing the makers to boost their growth by relaunching the products.

Being considered a small yet niche player globally, Breitling, with a limited assortment of products, is expected to reach extreme heights by launching new collections on Watches & Wonders Geneva (a digital platform where Richemond brands unveil their watches every year). This way, Breitling hopes to bounce back, allowing watch lovers to enjoy life and luxury products simultaneously.

 

Longines vs Breitling: Popularity

The popularity of Longines is unmatchable and undisputable when compared to Breitling. Longines is the only luxury brand that has earned an excellent reputation in the market by fully understanding the changing needs of reliable shoppers. In China alone, the brand is achieving milestones with more than 400 retailers selling 600,000 to 700,000 watches every year. On the other hand, Breitling has made only 10 percent of its sales in Greater China.

Based in Saint-Imier, Switzerland, Longines luxury watches use highly efficient battery-powered quartz movements, unlike their biggest rival Rolex that has no quartz watches at all. Longines utilizes ceramic material for manufacturing extraordinary timepieces for both men and women. Being successful watchmakers for ages, Longines has been actively serving fascinating watches in various industries, such as aviation, sports, and entertainment. Many prominent personalities, such as tennis player Andre Agassi, actress and supermodel Chi Ling Li, and gymnast Giulia Steingruber, have associated with Longines for many years.

In contrast, Breitling is in the reinventing stage producing impressive models to appeal to a broader, less niche audience. Breitling watches are particularly known for their intensely intricate technical designs that can be worn every day.

 

Innovation & Technology

From the beginning, each design and element of Longines watches have exceeded the expectations leveraging major technological and advanced methods. Technical innovations have led them to change the appearance, aesthetics, and design of the watches from time to time. Longines has successfully launched the Asthmometer-Pulsometer Chronograph wristwatch and became the first company to introduce an LED-display watch. This makes them a recognized name that keeps on reinventing and pushing its limits with ever-increasing precision.

breitling history

Just like luxury cars, luxury watches from Longines function flawlessly gives a sense of pride and the feeling of sophistication to the wearer. All Longines watches are built carefully and thoughtfully by hand while maintaining a balance between traditional techniques and modernization. To ensure longevity, each Longines model goes through a series of quality inspections by the best artisans in the industry.

If we talk about Breitling, the brand has steadily improved their models’ technology and innovations. Among the various brands, Breitling has a stronghold over technical watches, mainly chronographs.

Being a devoted partner of the aviation industry, the brand has played a crucial role in resolving its uncomplicated missions using ultra-modern technologies. Over the years, Breitling has distinguished itself from other niche brands by always uplifting, improving, and innovating in exclusive watches in terms of movements and watch exteriors.

 

 Most Laudable Master Collection

Professionally speaking, Longines has broken many stereotypes by creating unique brand new watches that watch lovers have never seen before. From military, aviation, diver to dress, Longines has excelled while maintaining class and aesthetics.

Here are the most promising Longines watch collections:

  • Longines Master
  • Longines HydroConquest
  • Longines Heritage
  • Longines HydroConquest Green
  • Longines Spirit 40mm
  • Longines Heritage Classic Chronograph Tuxedo Dial
  • Longines Heritage Marine Nationale
  • Longines Record Automatic

 

Each collection of Breitling is packed with versatility, fantastic movements, and water resistance, including automatic mechanical features that could fit almost all sizes. 

Let’s go through some of Breitling’s most famous and stylish watches:

  • Breitling Superocean Heritage
  • Breitling Avenger II Seawolf
  • Breitling Navitimer 8 B01 Chronograph 43
  • Breitling Chronomat
  • Breitling Premier B01 Chronograph 42 Norton
  • Breitling Colt
  • Breitling Superocean II

Comparing Longines and Breitling, it is hard to choose for the shopper the better brand. Longines is considered one of the oldest brands that has triumphantly grown over the years, whereas Breitling is another powerful brand, effortlessly unveiling masterpieces that appeal to the masses.

  

Longines vs Breitling: Takeaway

It is now crystal-clear that both the brands are coming up with timeless models while maintaining brand image fiercely in the market. However, it could be challenging for watch enthusiasts to choose the best. When it comes to comparing Longines and Breitling, the brands have massively grown and built an empire delivering better efficiency and a high standard of watches every year.

Both brands are excellent, but Longines may be the better choice. Longines has positively exploded in terms of strength, robustness, quality, and performance. Longines has the power to bring out and accentuate the masculinity in men and femininity in women magically to their wrist without much effort. With Longines, you have a plethora of fantastic options to choose from. Equipped with the right combination of craftsmanship, price value, and uniqueness, Longines collections separate them from other brands available in the market.

By adding more value, timepiece enthusiasts get a wide array of options, including many unimaginable styles that can be worn in a broad range of circumstances. From vintage-inspired pieces to contemporary design watches, Longines never fails to disappoint.

Get ready to combine all the elements beautifully on your wrist by making a sound investment through Longines. There is something about Longines that you will cherish forever. Every masterpiece is diligently crafted and sets you apart from the crowd. As there are no parameters for luxury products, you need to create your own style statement by choosing the perfect model that matches your personal style.

From simple and stylish to the most complicated designs, easily choose from a wide selection of Longines watches to upgrade your style quotient. No matter the occasion, discover a spectacular collection of luxury watches for both men and women from Longines.

If you believe in love at first sight, we genuinely believe you’ll fall in love with Longines’ new models and vintage and classic designs the minute you try them on.

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