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Are IWC watches better than Jaeger LeCoultre watches? Is JLC more prestigious than IWC? These are pressing questions in watch collector circles that we look to clarify once and for all. In a world of Rolex vs Richard Mille knockoffs, IWC and Jaeger are some of the few fine watchmakers that catch a collector’s fancy.

Both brands are regarded as industry titans, with Jaeger Lecoultre distinguished by a tradition of in-house production and IWC’s commitment to sustainability and high-quality titanium and pilot watches. This comparison guide looks closely at each brand’s history, craftsmanship, popularity, and warranty that put them in the spotlight. And clarifies who’s the better brand.

History and Target Market

International Watch Co. (or IWC Schaffhausen)

IWC was founded in 1868 – 154 years ago – by a renowned Boston watchmaker and engineer, Florentine Ariosto Jones, who had a vision of fusing swiss horology with American technology to create masterpieces. Jones established IWC’s headquarters in Schaffhausen to enjoy the cheap overhead costs and abundant skilled workforce in Switzerland at the time.

The eponymous Jones caliber helped IWC establish its reputation in the early years of the company’s existence. This company produced its first pocket watch that evolved into its first wristwatch in 1885. The watches may look familiar at first glance, but you should know that they are not comparable to other high-end models you have seen.

Jaeger Lecoultre – The Watchmaker’s Watchmaker

Surprisingly, Jaeger and IWC share a common history. JLC was founded in Le Sentier, Switzerland, in 1833 – 189 years ago – by Antoine as a small watchmaking shop after he invented a device for cutting watch pinions from steel. Antoine, like IWC’s founder, F. A. Jones, was a visionary who invented the most accurate time measurement instrument and a keyless rewind system of the era.

From the get-go, JLC combined all aspects of watchmaking under one roof: a heritage they’ve kept to date. Unsurprisingly, they became the most valuable company in the Swiss region of Vaud due to their impressive production capacity, using machines and hiring over 400 employees. That’s an impressive feat for a company in the 1800s.

Today, Jaeger LeCoultre is known as the master of complications, with over 1,300 unique calibers under their microscope. They also supply movements to high-end luxury watchmakers like Rolex, AP, and Patek Philippe, hence, their alias, “the watchmaker’s watchmaker.”


You can expect no less than the finest craftsmanship on any timepiece from both brands. But they use different patent finishing and quality control techniques to achieve that indestructible and elegant aesthetic of upper-market luxury watches.

Jaeger LeCoultre, for example, runs a 1000-hour control test on every watch that ships out of the factory. IWC, on the other hand, opens the doors to its 14-000 square-foot factory for anyone who wants to learn about its sophisticated craftmanship through virtual or in-person fan tours. It shamelessly showcases IWC’s first-class equipment, movement-making prowess, and world-class craftsmanship. It’s another area both IWC and JLC outshine upscale competitors, and you’d see in detail in their Brand Prestige comparison.

Jaeger and IWC also use handmade alligator or calfskin leather straps, titanium steel, precious metals, and rubber straps that are tough and comfortable. In addition, IWC offers an EasX CHANGE system that allows users to swap bands like an Apple watch in its Big Pilot series. Notwithstanding, it’s a close call on which brand has the most sophisticated craftsmanship, but Jaeger LeCoultre wins, with a bias towards their A-Z in-house manufacturing process.

Brand Prestige

Jaeger LeCoultre and IWC watches have gained considerable prestige in their respective century-old existence. And our overlords with a rich history and brand image that stands out even in ultra-high-end luxury watch scenes. But it’s insensitive to hold one’s prestige over the other as their values appeal to different audiences.

Jaeger LeCoultre is the “watchmaker’s watchmaker” because, unlike many luxury brands, they create, design, manufacture, and curate all timepiece parts under one roof. And they’ve continued to supply some of the best luxury watchmakers with movements over the decades. With this history, super-complications, and limited yearly production, JLC is a collector and enthusiast favorite.

While IWC doesn’t have the credibility of complete in-house production, they’ll appeal to a sustainability-conscious wearer. The watchmaking industry receives rightful hot backlash from environmental activists and agencies over the sourcing and processing of its precious metals and gems.

IWC is a frontrunner in this war and was ranked no.1 among 15 major watch manufacturers, which includes Jaegar LeCoultre and big names like Rolex, Omega, Tissot, and Audemars Piguet. However, most watch collectors and enthusiasts would value JLC’s consistency in making all timepiece parts under one roof. Therefore, Jaeger LeCoultre has numbers on its side as the more prestigious luxury watchmaker over IWC.

Brand Recognition: The 8th and 11th Best Swiss Watchmakers

While their brand prestige is a choice between values, recognition boils down to popularity and revenue, which is objective. And if we’re talking numbers, IWC has the upper hand with an estimated worth of 779 million CHF (Swiss Francs) over JLC’s 673 million CHF value. They’re also the eighth and eleventh most valuable swiss watchmakers, respectively.

How do they stack up against Rolex, the world’s most renowned watchmaker? It’s not a close battle as Rolex is worth an estimated 7 billion CHF – nearly ten times more than IWC – to top the Interbrand study list.

Fun fact: both brands are subsidiaries of Richemont Group (includes brands like Cartier, Vacheron Constantin Montblanc, Piaget SA, A. Lange & Söhne), a luxury goods holding company worth about 13 billion euros.

However, IWC are traditional watchmakers focusing on crafting complicated watch movements for watch lovers. JLC clarifies this concept using the chic and classy Queen’s Gambit star Anya Taylor-Joy as their ambassador for their flagship Reverso. Far from the Rolex ideology of aggressive marketing to different fields and as a symbol of wealth and power. Ironically, it’s not surprising for an IWC or Jaeger LeCoultre owner to have a Rolex in their collection.

Warranty: The Richemont Group Privilege

JLC and IWC recently introduced an extended warranty option, perhaps as a Richemont group procedure. With this extended guarantee, you may add an extra six years to the standard 2-year warranty of your watch. Generally, you can enjoy coverage for up to 8 years with both brands, which is longer than the average five years warranty from ultra-luxury watchmakers like Rolex and two years from entry-level brands.

IWC and JLC require registration for their respective MY IWC and Jaeger LeCoultre CARE programs to qualify for this extended warranty period. Therefore, you must complete the registration process for an extension while your watch is still under warranty.

Watch Comparison: IWC Aquatimer vs. JLC Polaris

Remember that these comparisons only apply to each company’s most recent model.
Although there are specific differences between both brands. Even though both brands produce elegant C-level executive-type watch designs, it still needs to be determined which one is superior.

The Jaeger LeCoultre Polaris has a titanium case with a limited edition white-gold color. Whereas IWC’s Aquatimer has a stainless steel case, matte black dial, and specialty leather bracelet with a quick-change system to swap between the rubber and stainless steel straps.

Style and Design

IWC is way more unique than LeCoultre in style and design, and this characteristic elevates this watch to the same level as its rival. Jaeger LeCoultre consists of a stainless steel case finish with bright dials and a white gold bracelet. IWC, on the other hand, is made of mate dial plates and mate body in the leather bracelet. IWC allows their designers to choose the color, which comes with a mate body and panel finish.

Special Features

Although the IWC is a diving watch, it resembles the sporty design of the Polaris. Also, they can both withstand pressure up to 1000 feet underwater. In addition, they both come in a white and yellow gold edition, water resistant, and Cartier special.

Price: Portofino VS JLC Master Control

LeCoultre and IWC are almost evenly matched when it comes to price. Both brands offer several pricey models that are reasonable for both businesses, given their quality and quantity. Each offers versions with prices around $30,000 and entry-level models starting at about $3,000 apiece.

The Yes: IWC watches

  • Trademark quick-change bracelet system
  • Inner-rotating bezel and lightweight titanium case
  • Best environmental conscious watchmaker

The No: IWC Watches

  • Off the shelf 7750 movements

The Yes: Jaeger LeCoultre

  • Manufactured 100% in-house
  • Innovative movement complications
  • Timeless dress watch collections

The No: Jaeger LeCoultre

  • Might be unknown to non-watch enthusiasts

IWC Portuguese Auto Vs. JLC Master Control

Both watches cost almost the same price, and they have amazing functions. However, it might not be easy to decide which one to buy. Here is a brief description of the design and functions of these two extraordinary watches:

IWC Portuguesier Auto

With an automatic date at 6 o’clock, a plain white dial, chronograph replacing 9 and 3 o’clock, the Portugieser maintains a simple design like the debut 1930s version. But unlike the 36mm case in the old version, IWC increased its size to 40mm and adorned it with a refined contemporary finish.

The stainless steel casing has a warm tone that accentuates its gold-plated hands and indices. Its caliber 82200 movement is made in-house with ceramic components and boasts a Pellaton winding mechanism with a 60-hour power reserve. And you can admire the complications through its see-through sapphire glass back.

JLC Master Control

JLC’s Master Control collection, with its celebrated round design, has become a flagbearer for the brand since its debut thirty years ago. The recent Master Control Date adds date and time features to the dial while staying simple. The 40mm casing, hands, and indexes for this watch are all stainless steel. To reduce friction and increase efficiency, the escapement and pallet of the watch’s Caliber 899 movement have been upgraded for the Master Control Date.

And it provides up to 70 hours of power reserve before manual winding. Jaeger LeCoultre’s most complicated wristwatch, the Hybris Mechanica (with 26 complications) and only 30 pieces made, costs $2.5 million. While the Siderale Scafusia is one of IWC’s most complicated watches, which costs around $750,000.

Frequently Asked Questions

Why Are JLC Watches So Expensive?

Jaeger LeCoultre is an almost 200-year-old pioneer in the watchmaking industry. JLC designs and manufactures its timepieces by hand under one roof – and is the first to achieve this feat. And JLC produces less than 40,000 watches yearly, making them valued as ultra-luxury watches.

What kind of person wears IWC?

Only true watch lovers, collectors, and reserved personalities proudly wear the IWC or Jaegar. A person who wears an IWC watch wants values sophisticated watch movements and prefers a discreet show of her wealth or affluence. If you’re looking to wear a luxury watchmaker that sends eyes gazing, you’ll be better off with a Rolex or Richard Mille.

Is JLC better than Cartier?

The Jaeger-LeCoultre brand is considered more prestigious than Cartier. JLC is an ultra-high-end and super watch producer, whereas Cartier is regarded as a jewelry brand. Also, Cartier watches typically have a relatively lower resale value and complications in general.

Final Thoughts: IWC or Jaeger LeCoultre?

And there you have it, an in-depth comparison between IWC and JLC watch brands. If you are more movement and accuracy fanatic, Jaeger LeCoultre is the better brand. And IWC is a better case maker, eco-friendly, and marketable brand.

It’s why IWC is more valuable, and you’d spend just as much for both of them as you would on any upscale luxury watch. What are your thoughts? Browse our collection of IWC and Jaeger LeCoultre watches.

IWC vs Rolex

You find yourself in the market for a new Swiss-made luxury timepiece. You have narrowed your choices to either a Rolex or an IWC (International Watch Company). In this article, I will juxtapose a few of the most popular models from each company.

We’ll start with the background of each watch house and how they became the respected brands they are today. Along the way, you will learn the features, pros, and cons of each brand and their models and walk away illuminated and ready to make your next purchase.

IWC timepieces

IWC or the International Watch Company, as it is more formally known, was founded in 1868 by the American watchmaker and businessman Florentine Ariosto Jones. While in Boston, Massachusetts, Jones conceived the idea of combining advanced American production technologies with the skilled craftsmanship of Swiss watchmakers.

With this mandate, Jones traveled to Switzerland to start his venture. Upon arriving in Switzerland, he did not receive the warmest reception in places like Geneve or other Swiss centers of watchmaking. Perhaps this was due to Jones being a foreigner or that the watchmakers in these regions were wary of an outsider and his vision. Instead of becoming discouraged, he went as far north as he could and set up shop in Schafhausen near the German border and on the Rhine river.

Being on the Rhine river became a prescient decision because it enabled IWC to harness the river’s flow to provide hydroelectric power for its factory. IWC’s first movement was the Jones caliber which led to the introduction of the Pallweber pocket watch in 1885. The Pallweber pocket watch was innovative due to it incorporating a digital display for both the hours and the minutes.

By the end of the nineteenth century, the company was producing wristwatches that featured their caliber 64-pocket watch movements. Every aspect of the production of an IWC timepiece takes place in-house. IWC is a completely vertically integrated watch manufacturer.

Product design, engineering, case, and movement parts production, and hand polishing are all completed at the IWC facility. In addition to the completion of every IWC watch, each is tested in their laboratory for water resistance and pressure parameters, extreme impact testing, and the final inspection before delivery to their exclusive array of dealers worldwide.

The Use and Development of Innovative Materials

IWC is also renowned for its use of innovative materials. Besides platinum and titanium, IWC uses their patented Ceratanium in some of their watches. Ceratanium is a ceramized titanium that is as tough and almost as light as traditional titanium but as hard and scratch resistant as ceramic. The case is used in the Pilot’s Watch Chronograph 41 Top Gun Certanium.

Another patented case material is 18 ct. Armor Gold. This new type of gold is harder and more wear-resistant than conventional 5N gold. 5N gold has a reddish tint due to the combination of 75% yellow 18 ct. gold and 25% copper. The 18 ct. Gold is combined with copper in a process where the microstructure of the alloy is transformed to produce the Armor Gold.

This material is featured in the Big Pilot’s Watch Constant-Force Tourbillon Edition “Le Petit Prince.”
The company also has taken bronze and combined it with copper, aluminum, and iron to produce a case that is 50% harder than standard bronze and nearly as hard as steel. This innovation is reflected in the Pilot’s Watch Automatic Spitfire.

Lastly, IWC has made great inroads into the use of ceramics for creating cases for some of its watches. IWC introduced the world’s first ceramic case watch in 1986. The Davinci Perpetual Calendar featured a white-colored ceramic case. Ceramic is unusually hard and scratch resistant but presents a challenge in the manufacturing of watches.

Ceramic cases are a mixture of powders formed under intense heat. Unfortunately, the cases shrink by almost one-third during the process therefore the design and engineering must be extremely precise so that the accompanying movement fits exactly in the finished case. Today, ceramic cases in black, brown, and sand colors are available in the watch collection.

IWC is a major proponent of using renewable energy, making sustainability a prime focus, and a commitment to accelerating biodiversity efforts within the watch industry. As per the corporate website, the purpose of IWC is “Engineering Beyond Time”. Transparency, circularity, and responsibility are the guiding principles and inspire all that the company pursues.

IWC Models and Collections

Six prominent collections comprise the IWC brand. The “Pilot’s Watch” has a starting retail price of $4250.00. The “Portofino” starts at $5050.00. The “Davinci” with an opening price tag of $5550.00. The “Ingenieur” with an entrance price point of $4750.00. The “Aquatimer” begins at $5950.00. And lastly the “Portugieser” collection.

The “Portugieser” timepieces are some of the most complicated wristwatches produced in Switzerland. The watches exhibit superior craftsmanship and are comparable to works of art. $7500.00 will get you a base model with prices ranging into hundreds of thousands of dollars for the most sophisticated and complicated models.

In addition to the six collections mentioned above, there is also a collection of Grand Complications and a vintage collection of older IWC timepieces. Three IWC Horological specialties are the following watches;

  1. Mechanical Perpetual Calendar is accurate to the year 2499.
  2. The Grand Complication with 659 individual components.
  3. The Tourbillion Mystere is a masterpiece of miniaturization (81 parts weighing a total of.433 grams).

Rolex’s History

Rolex, surprisingly, has been around for a far shorter time than most other luxury Swiss brands. This is an even greater testimony to the success of the Rolex brand and the reputation the company enjoys today. Much of this success is attributable to Hans Wilsdorf, the English entrepreneur responsible for the creation of the brand.

Though conceived in England, Wildorf created the Rolex brand in 1908 and would ultimately move the entire operation to Geneva, Switzerland where he would create the first water-proof self-winding wristwatch with a perpetual rotor. In fact, a patent was issued to Rolex in 1926 for the world’s first waterproof watch, which today is the oyster case.

Rolex has filed for over 500 patents over the history of its existence for innovations that range from its movements to its exclusive Cerachrom bezels and bezel inserts. Cerachrom is a ceramic material that is virtually impervious to scratches and its color is unaffected by the sun’s ultraviolet rays. Rolex today is a completely vertically integrated company with every step of the watch’s conception to completion performed by the Rolex team.

To assure the continued success and commitment to producing the highest quality timepieces, Rolex has an exclusive training center that educates, trains, and acclimates every employee to their culture of excellence as well as one of the most rigorous testing labs to ensure the integrity of every watch.

There is even a department of tribology where the scientific study of friction, wear, lubrication, and how moving parts interact in every aspect of a watch’s movement and physical parts exists in order to continue Rolex’s constant perfection in watchmaking.

Another attribute of the Rolex collection is its commitment to precision and accuracy. In this aspect, Rolex and Zenith share a common trait, though every Rolex is not only a certified chronometer but a superlative chronometer as reflected by the certificate and green seal that accompanies each wristwatch. The parameters of accuracy exceed those required by the COSC. which are -4/+6 seconds per day. The superlative identification reflects a deviation of -2/+2 seconds daily.

IWC Aquatimer vs. Rolex Submariner

IWC Aquatimer vs Rolex Submariner

The IWC Aquatimer is a diver watch that can trace its original design back to 1967. The newest model boasts many modern features and is rather unique in its appearance as it is a diver watch that appears to be less diver and more like an everyday sports watch for men. The watch case is made of both polished and brushed stainless steel and measures 42 mm. In diameter.

The height of the case is 14 mm. It has an anti-reflective sapphire crystal and is available in either a black or blue dial. The fascinating feature of the dial is that the inner dial indices are treated in a blue color luminescence whereas the outer dial markings shine in a green color luminescence which is evidenced in the dark and underwater.

The combination of colors is striking and distinctly IWC. The watch has a screw-down crown at the three positions and a helium escape valve at the nine positions. The timepiece is water resistant to 300 meters and available with a textured rubber strap which is slightly tapered or a stainless steel bracelet. The movement is an in-house IWC caliber 30120 automatic self-winding movements vibrating at a frequency of 28,800 A/h, with 21 jewels, 163 components, and a 40-hour power reserve.

Another unusual feature of this timepiece is that the lapsed time markings that are usually on the outside watch bezel are located on the outer dial. The bezel is bidirectional and can be used in one direction to set the lapsed time feature but also move in the other direction without affecting the setting of the inner bezel.

The approximate retail price of the strap mode is $6100.00 or $7000.00 with a stainless steel bracelet. The Submariner is one of the Rolex collection’s most popular watches. For comparison, I will elaborate on the base model’s features, which are available in stainless steel in either a date or non-date version. The dimensions of the case are 41mm.

Wide and 48 mm. From lug to lug. The lug width is 20 mm. And the case is 12.5 mm. Thick. The heartbeat of this watch is an automatic mechanical caliber 3130 in-house manufactured Rolex movement. The watch has a power reserve of two days.

The timepiece is outfitted with a sapphire crystal and a cerachrom bezel with markings filled with platinum PVD coating. To round out its appearance the dial has “Blue” chroma light lume markers for easy visibility in the dark or underwater. Water resistance is rated at 300 meters. The approximate retail for the non-date model is $8950.00 and the data model is $10,100.00.


Both timepieces are beautiful and reflect superb fit and finishes. If one has the means, I would own both watches. The simplicity and nuanced differences incorporated into the design of the Aquatimer, like the bidirectional bezel with bezel markings under the crystal, the use of two different colors of luminescence, and the addition of the helium escape valve make this watch my choice. For the price, this is an excellent everyday watch. Big, bold, simple, and easily readable as well as a quality diving instrument.

IWC Big Pilot vs. Rolex Submariner

Since I elaborated on the Rolex Submariner in the previous comparison, I suggest you refer back to the technical information needed for contrasting the IWC Big Pilot. The IWC Big Pilot is a watch that has a rich history dating back to the 1940s. It has become a smaller, more wearable size in its present configuration. Measurements are as follows; the stainless steel watch case has a diameter of 43 mm., a thickness of 13.2 mm., 52.5 mm lug to lug, and a lug width of 21 mm.

It has a sapphire crystal on both the front and the rear of the watch and comes in a black or blue dial. The markers are treated in a green luminescence and the watch is water-resistant to 100 meters. The riveted leather strap adds a level of distinction as well as sophistication. The caliber 82100 automatic self-winding movement vibrates at a frequency of 28,800 A/h and has a power reserve of 60 hours.

The skeletal back celebrates a host of fine finishes such as Cotes de Geneve (striped and wave configurations), linear brushing, and other artistic embellishments. The approximate retail price for the Big Pilot is $8950.00 on a strap, $9950.00 with a stainless steel bracelet, and $10,500.00 with a ceramic case. Other variations range in price from $9500.00 to 32,800.00.


Both watches are each iconic in their own right. I find that each would appeal to a different potential customer. The Submariner is easily the more recognized of the two, but the oversized beauty of the case and ornate crown, attention to detail, and the skeletal back of the Big Pilot set it apart from the Rolex. At comparable prices both make fine choices.

IWC Ingenieur vs. Rolex Explorer

IWC Ingenieur vs Rolex Explorer

The Ingenieur is a surprisingly affordable entry into the world of IWC watches. With its 40 mm. Stainless steel case the watch has a height of 10.3 mm. and measures 48.5 mm. from lug to lug. The present Ingenieur model resembles the 1967 Ref. 866 and the 2008 models with its round case and distinct tapered lugs and continues the Ingenieur legacy of water resistance, antimagnetic properties, and high precision.

At the heart of the watch is a Sellita SW300-based caliber 35111 automatic self-winding movement that vibrates at 28,800 A/h and has 25 jewels. It also has a power reserve of 42 hours and is water resistant to 120 meters. The present-day model is available with a silver plated dial (gray in color) with luminescent indices and completed with a black alligator leather strap. The approximate retail price of the strap model is $4750.00. There are four other variations of the Ingenieur available. They are as follows;

  1. The Automatic with 5N gold case                                             $14,000.00
  2. The Chronograph                                                                      $8200.00
  3. Perpetual Calendar Digital Date-Month                                    $47,900.00

The Rolex Explorer is a rather basic-looking watch that is known for its all-around durability. The Explorer can withstand the toughest conditions and maintain its precision. The diameter of the case is 36 mm. , measures 43 mm. from lug to lug, and has a case thickness of 11.5 mm. The case and bracelet are comprised of stainless steel and the bracelet features the oyster design and has an oyster lock folding clasp.

The watch has a sapphire crystal and a black dial with indexes and the distinct 3, 6, and 9 Arabic numerals treated with chromalight and providing a blue goal in the dark. The in-house manufactured caliber 3230 mechanical self-winding movement highlights several improvements in the areas of precision, power reserve ability (70 hours), resistance to shocks and magnetic fields, and reliability.

The movement incorporates the Chronenergy escapement (Rolex patented) which combines high energy efficiency with great dependability. The paramagnetic blue parachrom hairspring along with the palette lever and escapement (made of nickel-phosphorus and produced by Micro Electro Mechanical Systems) are completely impervious to the effects of magnetism.

The movement is also outfitted with patented Paraflex shock absorbers that protect the balance staff and increase the shock resistance of the timepiece by 50% without sacrificing its chronometer performance. Accuracy according to Rolex is +/- 2 seconds per day. The Explorer is water resistant to 100 meters and retails for an approximate price of $7200.00.

If ease of repair and maintenance are determining factors in your watch purchase, the Explorer enjoys a reputation among watchmakers as a relatively simple watch to maintain and repair. In other words, an uncomplicated yet highly efficient timepiece.


I give the edge to the IWC Ingenieur purely for appearance. The Rolex Explorer is an incredibly durable watch and incorporates great technology and innovation as reflected in this article, but the watch is plain and simple. At less than $5000.00 the Ingenieur is an aesthetically handsome wristwatch with classic appeal.

IWC Ingenieur vs. Rolex Milgauss

I refer you to the previous paragraphs to review the features of the IWC Ingenieur as it was contrasted with the Rolex Explorer. The Rolex Milgauss is constructed of 904L oyster steel and measures 40 mm. in diameter and is outfitted with a patented Rolex screw-down crown. At the heart of the Milgauss is a Rolex caliber 3131 self-winding mechanical movement which is a certified Swiss chronometer accurate to +/- 2 seconds per day.

The power reserve feature is 48 hours and the movement’s oscillator is a paramagnetic blue Parachrom hairspring. The watch sports a Z blue dial with luminescent markers and a green sapphire crystal. Rolex created this crystal and it is scratch-proof, fade-proof, and exclusively found on the Milgauss.

This crystal took years to develop and takes weeks to manufacture. In addition, the watch has a striking orange colored lightning bolt for a second hand and sports orange indices and Arabic numerals every 5 minutes on the outer ring of the dial.

The watch is highly resistant to magnetic fields due to a shield of ferromagnetic alloys surrounding and protecting the movement. Lastly, the watch is water resistant to 100 meters with an approximate retail price of $9150.00


The Rolex Milgauss is a great-looking and distinctive watch in comparison to the IWC Ingeniuer. Granted, the Milgauss is almost twice the price of the Ingenieur but the combination of the blue dial with orange accents and the green-colored crystal give it a unique and very appealing appearance. The technical features and quality of the Milgauss should satisfy any sportsman or anyone looking for something different for their everyday watch. I like both but I give the edge to the Rolex Milgauss.


Does Rolex or IWC have a better warranty?

The warranty on a Rolex watch is five years. The IWC comes with a two-year warranty, but can be extended for an additional six years (For a total of eight years) if you register the watch on the company website within the initial two-year period.

Is Rolex or IWC the higher quality timepiece?

Both brands are equal in terms of quality. The technology evident in each brand’s movements and design, along with the use of the best possible materials make each comparable to one another. Attention to detail and finishes are superb with either brand.

Does a Rolex or an IWC wristwatch hold its value?

Rolex watches hold their value better than almost any other Swiss luxury brand except maybe Patek Philippe. IWCs will have some depreciation but over the long haul may appreciate especially concerning the more complicated and rarer timepieces.

Is IWC or Rolex more recognizable?

Rolex is the most recognizable Swiss luxury watch brand in the world, but the IWC brand is one of the ten most recognizable names amongst the Swiss watch elite.

IWC vs Omega Brand Comparison

Omega’s Rich History

Louis Brandt founded a timepiece company in La Chaux-de-Fonds in 1848, marking the beginning of OMEGA’s story and a legacy that is still impactful to this day. At the time, the company was viewed as atypical from most in that it took an unusual approach by splitting the project among many manufacturing groups, each focusing on a different aspect of the motion.

These measures proved to be a key reason for the success of the brand and a component that other companies have since incorporated into their own standard operating procedure. Now, Omega is ideally attributed with taking the luxury watch market to the level that it is at today, a move that resulted in other brands working diligently to optimize their own methods in order to compete with excellence. 

The final product was then put together and named ‘Louis Brandt’. Later in 1879, the founder gave his two sons – Louis Paul and César Brandt – control of the business. The firm was renamed ‘Louis Brandt & Fils’ as their first choice and a new way of doing business emerged yet again. Once the two brother began leading the business, they resolved to introduce their own ideas that could potentially revolutionize the business. 

The two sons had their own ideas about how to recalibrate the business to optimize it across the board, one of the first actions being to relocate the business to Bienne in the canton of Bern as they wanted to turn the company into a respected name in the watchmaking world, and the canton of Bern was more suited to this expansion at that time.

The move was met with some friction in the beginning, but once the dust settled, it was clear that the siblings had made the right decision and the company quickly benefitted from their actions. They introduced the first caliber in the line, ‘Le labrador’, in 1880. This caliber went on to become a huge hit, allowing the brand to grow quickly and recruit up to 250 workers over a year.

The increase in workers had a great impact on work production and allowed them to produce more watches that were shipped to other parts of the world. The company, which now ahd the potential to produce 100,000 watches annually, grew by pleaps and bounds to be the biggest in the Swiss timepiece sector by the decade’s end.

This type of growth capped a tremendous run and demonstrated to those within the industry and outside of it that the brothers were now movers and shakers in the watchmaking business. The 19-line caliber was created by the two brothers in 1894, revolutionizing timepieces at the time.

The two brothers chose the name “OMEGA” for their design in honor of the pinnacle of success as each component may be switched out by any watchmaker worldwide. The name is now iconic and associated with the very best in precision watchmaking and timeless elegance. 

IWC’s Origins and Present

IWC Watch

The American watch enthusiast Aristo Jones moved to Schaffhausen, Switzerland, in 1868, marking the beginning of IWC’s prosperous heritage. With the help of advanced technology that his trusted colleague Johann Heinrich Moser created, they began manufacturing automated watches using the hydropower of the Rhine.

Ten thousand watches for the American market could be produced by the Schaffhauser manufacturer a year later. Buoyed by these improvements, IWC soon capitalized on the measures in a tremendous way. IWC was obliged to hunt for alternative sales markets due to the rise in import taxes to the United States.

Thus, IWC started a jewelry and watch company, specifically in Germany. IWC’s main offerings were wristwatches, as well as increasingly accurate pilot watches that were used over flyer jackets. Back at the start of the 20th century, the electrical instruments of the day were a challenge for pilots since they did not offer accurate calculations. 

Initially, pocket timepieces were utilized as a guiding tool, but they could not withstand the rigorous operations in airplanes, making it nearly impossible to see them while in flight. In an attempt to counteract this dilemma, IWC created the ‘special watch for airmen’ to make it easier to view. Wearing an iconic wristwatch is a decades-old fashion trend that is still relevant today and shows no signs of letting up. People still view luxury watch brands as status symbols and feel proud of wearing them.

Meanwhile, there are several watch brands in the luxury watches industry, but the Swiss watches sit at the top. IWC and Omega are two of the most sought-after Swiss luxury watch brands. Both brands are one of a kind, and the buyers often stay confused while choosing between these two.

The one component they both share is that no matter which brand is being worn, there is undeniable quality on the wrist. So, we are here to explain the IWC VS Omega rivalry and present a better comparison to help you make a wise decision. 

IWC VS Omega – Quality And Craftsmanship


Omega Watches Speedmaster

The quality and craftsmanship of Omega watches are exceptional and for many consumers, beyond compare. The brand is synonymous with class and luxury, both traits that can be seen on each piece in their collections and a trait the prospective buyers expect when investing in one. The company has paid attention to every little detail and this what has set them apart from the field for generations.

Omega is more than simply a name; it has very high standards for every watch series it makes, breaking records and reaching figures that other companies can’t match. Their operational accuracy has only improved over time, demonstrating how these watches retain their worth. Anyone that is looking to buy an exceptional watch that doubles as a bold style statement knows that the Omega name speaks volumes and comes with a rareified history.

The design of Omega watches is always attractive, and Omega wearers can see it because their products are renowned for their stunning elegance and impecable design. The company prioritizes graceful curves to remove pain throughout the production process so that customers can use the watch daily. After that, the artistry continues behind the watch face.

The combining of these two principles demonstrates that the brand maintains a fine balance between fashion and functionality in constructing their watches. The sophisticated mechanisms of the watch require complicated technical elements to function and only the best in the field of watchmaking are on call to address the small details. Hence, a master watchmaker’s talent is partly responsible for the high price. Every little screw behind the face announces that it belongs to the prestigious Omega brand.


IWC watches are made with specific craftsmanship that guarantees buyers will flex and pass on the watches for centuries. The parts could require routine maintenance to be capable of lasting very long. Only properly qualified IWC watchmakers are authorized to provide service, repair, and maintenance for IWC timepieces. At the head office, watches are often fixed with care and attention, especially for older models. 

The IWC manufacturing facility creates items of extraordinary quality and distinctive pieces by combining traditional craftsmanship with new equipment. Because of its excellent craftsmanship and design, IWC watches have long been perceived as having a unique taste. The majority have thought about the wristwatch as an investment.

IWC VS Omega – Warranty


The five-year club now includes Omega. The company now provides a five-year guarantee on all of its timepieces, three years longer than the industry norm of two years, and is mandated by European law. This guarantee ensures that those that invest in an Omega watch receive service that goes beyond the standard and respects the amount of money and time given to the watch. 

Because of the significant technical advancements in watch production over the previous 10 years, it is one of few manufacturers that have recently increased their guarantees to three, four, and five years. While other companies only provide the extended warranty on a select few models, Omega does so for all models.

Premium watches are built to last, which dictates that additional measures be put into place to assure quality that is long-lasting. Motions are now lubricant-free thanks to silicon parts. Superior materials, such as titanium and ceramic, are resistant to shocks, bullets, salt water, corrosion, and scratches. The effect of all these innovations is now reflected in the warranty of Omega.

Since 2015, Rolex has provided a five-year warranty on all of its timepieces, which feature in-house components. The following year, Breitling jumped on board by providing a five-year warranty on timepieces powered by its in-house calibers. The same thing was done by Omega for watches equipped with premium co-axial calibers, but it is now expanding the five-year guarantee to all Omega timepieces.


In 2019, IWC announced an eight-year warranty on all of its watches. Furthermore, after completing their order, every new IWC watch customer will have the choice to register in the new program. The ‘International Limited Warranty’ for the company will be increased from its regular two years to the extra eight for the bought watch following registration.

The program will also be retrospectively available, allowing customers who bought an IWC within the last two years to sign up for the extension as long as the timepiece is still covered by its original warranty. IWC beats Omega by a huge margin in terms of the warranty. 

3 Best Watches From Omega

Omega Speedmaster Professional Moonwatch

There are several variants of the Omega Speedmaster on the current market, and it is widely acknowledged as Omega’s most popular and well-known watch. When Buzz Aldrin, an astronaut, wore the Omega Speedmaster on the first human-crewed lunar landing in 1969, it became well known as ‘the moon watch’. This is the type of marketing that placed the watch in esteemed territory, and one that few others could match. 

With a lovely moon phase complexity, the most recent edition on the market, the Speedmaster Professional Moonwatch, varies differently from the original Moonwatch. A moon phase, one of the first recorded watch complications, shows the illuminated part of the moon as seen from Earth on the watch’s face.

Omega Seamaster Diver 300M

Since 1948, Omega has produced the Seamaster, one of its most enduring product lines. The British Royal Navy’s post-second world war designs were the basis for its initial design. The Omega Seamaster Diver 300M, which was first made public in 1993, underwent 25 years of development while maintaining the integrity of its original design. It is driven by the Master Chronometer Calibre 8800 and measures 42mm.

Omega Constellation Globemaster

The Omega Constellation, introduced in 1952 to commemorate the 100th anniversary of the company’s founding in La Chaux-de-Fonds, has remained one of Omega’s most well-known and well-loved timepieces. Since 1982, most Constellation designs, which come in male and female forms, have been distinguished by their distinctive ‘Griffes’ or claws at 3 and 9 o’clock. All Constellations also have a star at 6 o’clock.

3 Best Watches from IWC

IWC Portugieser Tourbillon Edition ‘150 Years’

This Tourbillon watch is a limited-edition version from the Portugieser line with an athletic yet adaptable style that goes with everything you wear. It has a big, 45mm 18K pink gold casing characteristic of a high-end Swiss watch. It is, therefore, a fantastic watch for men that prefer a versatile option that can be worn throughout the day and well into the evening. The IW504501 Tourbillon watch also includes an anti-fading black robust strap. When purchasing a levish watch, this is a feature you desire.

IWC Chronograph Worldtimer Pilot’s Watch

Becoming a pilot requires you to often travel across time zones. While it’s essential to set your wristwatch to the correct time, you might not always have the opportunity to correct the time. In addition, a wristwatch that is large and good enough to be utilized is necessary for the work. The IWC IW395001 Chronograph Worldtimer watch is top-notch, cutting-edge, and ultimately dependable. It enables you to track your time wherever you are properly.

There are few watches that exude the jetset lifestlye like the IWC IW395001, and it is just the type of wrist action that men of distinction demand. Its casing is made up of stainless steel and has a time zone indicator with an espresso black dial. It also comes with a superb chronograph with a flyback function.

IWC “Le Petit Prince” Constant-Force Tourbillon Pilot’s Watch

Some people might find the title of this IWC Pilot watch interesting, especially given how it goes against the watch’s powerful appearance. The IWC Le Petit Prince belongs to a series of famous IWC watches as a high-end Swiss model. It has a 46.2mm pink gold casing and a straightforward yet tasteful dial. The minutes and hours indications are also located on this dial.


Is Omega more prestigious than IWC?

Since Omega is the more well-known name out of the pair, they often retain their value better than IWC timepieces. Moreover, they produced classic items like the Speedmaster. However, consumers will shell out a lot of cash for watches that are more specific and less common, like IWC. In terms of name recognition, however, Omega is the clear winner.

Are IWC watches worth the money?

IWC watches offer a great chance for investment in addition to looking nice. The watches have a legacy of ramping up in price over time, which makes them a great replacement for more well-known brands. The durability and versatility of the brand are exceptional, plus the customer service has been a trusted feature of the brand for years and continues to be one of the best in the industry. 

IWC has the edge over its more well-known competitors in that far fewer watches are made of each model, making IWC more exclusive and less prone to depreciation.

Is Omega quality as good as Rolex?

If you ask this question to a person who uses both Rolex and Omega watches, their straight answer would be Yes! Omega, in terms of quality, is as good as Rolex. However, the higher sales of Rolex are due to the brand popularity and the status symbol factor.

Final Verdict

The Planet Ocean, the Speedmaster Chronograph watch, and the Seamaster Professional 300M are some prime examples of Omega watches. Suppose you’re looking for a diver’s watch and want it to make a big impression. In that case, Omega’s durable timepieces are not only icons but also more than up to the task of meeting your requirements when you explore the deep and adventurous depths of the ocean. 

Furthermore, the watches made by IWC Schaffhausen are known for their outstanding complexity, including their moon phases and perpetual calendars. IWC Schaffhausen’s basic and typical watchmaking style is the finest choice if you have a thing for pilot’s timepieces or traditionally produced watches.

So, the rivalry between Omega VS IWC ends in a draw because both are extremely capable brands. After having an in-depth understanding of both the brands through this article, you can pick the watch that best fits your needs.

Panerai vs IWC

IWC and Panerai have both made significant contributions to the horology industry. Panerai and IWC have been producing amazing watches for a long time. Some watch connoisseurs might even say that the two brands are equally matched. However, when you have a closer look at the two brands and some of their models, you will notice that they aren’t the same. This Panerai vs IWC debate will shed more light on what each brand is offering to the global watchmaking industry.

Both two brands take pride in their top-tier quality and highly innovative craftsmanship. They have gained a spot in the wall of fame of high-end luxurious watch brands. Panerai, an Italian brand, has a strong reputation for producing stylish timepieces. The Panerai watches offer impeccable functionality combined with unique designs. Panerai brand has even made collaborative models with big global names like Ferrari.  IWC has also embraced the same strategy focusing more on functionality and design. The two brands indeed have an interesting comparison, but then each brand seems to have something unique, which significantly elevates the brands from each other


Panerai Brand

Panerai Brand Logo

Panerai, officially known as Officine Panerai, was founded by Giovanni Panerai in 1860. The Italian luxurious watchmaking brand has been operating for more than a century, making great contributions to watches’ craftsmanship. The company started operating as a small watch shop in Florence, Italy, close to the famous Ponte Alle Grazie Bridge. When Giovanni Panerai set up the Panerai shop, it operated as a watch workshop and showroom. The Panerai brand made a significant contribution to Florence’s horology industry by being the first watchmaking school.

Panerai moved its central operation headquarters to Piazza San Giovanni in 1890. Shortly after that, the helm of the company was taken by Guido Panerai, who was the grandchild of Giovanni Panerai. Guido Panerai expanded the repertoire of the company in line with the expansion of the Orologeria Svizzera brand. The move proved to be very productive; the Panerai brand even signed a major partnership with the Royal Italian Navy. The partnership was facilitated with the introduction of the radium-based gunsights. The famous Panerai Radiomir watch collection was produced during this period.

The global watchmaking industry has also been graced by excellent collaborative timepieces from the Panerai brand, like the Panerai Scuderia and Panerai Granturismo. The two models were created from a partnership that Panerai had with Ferrari. The Panerai brand has continued its success and growth in the global horology industry. In 1997, Panerai was bought by the Vendome Group, currently known as Richmond S.A. The brand’s main headquarters was moved to Geneva, Switzerland after the Vendome Group acquisition. The brand maintained its production of high-quality timepieces despite the monumental move in the company.

Soon after, Panerai started producing its in-house watch movements, which was a significant milestone. Panerai has continued to maintain its desire to change the global landscape of watchmaking. The Panerai Carbotech, one of the recent watch models from Panerai, shows the innovative craftsmanship embraced by the brand is still intact.


IWC Brand

IWC Brand Logo

The International Watch Company (IWC) was founded in 1868, shortly after Panerai was founded. Just like Panerai, the IWC watch brand comes with plenty of rich history in the watchmaking industry. The brand has continued to maintain its long heritage and traditions while embracing modern innovations and inventions in horology. IWC’s history shows a connecting thread in each era, which shows the brand’s adaptability to the ever-changing trends in watchmaking.

Being a Swiss-based company, IWC faces stiff competition from other Swiss luxury watchmaking brands like JLC. IWC  has adopted a unique strategy in watchmaking. IWC uses a different approach; the brand has embraced an American style, which is more daring than the conservative nature embraced by most Swiss luxury watch brands. The brand also embraces diversity in their models by focusing their production in six watch type markets. IWC offers different watch types, from dive watches to dress watches.

IWC managed has turned out to be one of the top watchmaking companies. Initially, the brand produced pocket watches. The brand has faced several challenges in joining the elite Swiss luxurious watchmaking brands in the world. The brand had difficulty standing out during the rise of wristwatches in the market. It wasn’t until 1930 that the IWC brand managed to find the missing mark in their models. The same year, the band released its first models in their watch collections. Some of their famous pilot watches include the Classic, Le Petit Prince, Antoine de Saint Exupery, Top Gun, and Spitfire.


Panerai vs IWC: Panerai Luminor Marina 8 Days vs. IWC Portuguese Automatic Chronograph

Panerai Luminor Marina 8 Days

A brand comparison is not complete without comparing elite models from the two brands. IWC has more diversity by producing various watches, unlike Panerai, which limits its watch models to just a few watch types. The models are both men’s watches made from stainless steel. However, the IWC Portuguese Automatic Chronograph 40.9mm has two sub-dials, while the Panerai Luminor Marina 8 Days 44mm has one sub-dial. The Automatic Chronograph comes with crocodile leather, while the latter comes with two straps (rubber strap and black calfskin leather with beige leather stitching). The crocodile leather strap comes with a folding buckle, while the Marina 8 Days bracelet comes with a tang clasp (Pin Buckle).

IWC Portuguese Automatic Chronograph

The models use different watch movements, the IWC Automatic Chronograph using IWC Calibre 79350 with an automatic/self-winding movement, and the Marina 8 Days using a Panerai in-house Caliber P.5000  with a manual winding movement. The two models both have fixed bezels and use the scratch-resistant and anti-reflective sapphire crystal. The IWC has used a solid back case on the Automatic Chronograph, while Panerai has used a see-through case back on the Marina 8 Days. The Marina 8 Days has a much higher water resistance level of 300 m/984 ft than the IWC Automatic Chronograph with a water resistance level of 30 m/98 ft. Again, Panerai takes the lead with the Marina 8 Days, which has a power reserve of 8 days/192 hours, while the Automatic Chronograph has a power reserve of just 44 hours.


Panerai vs IWC: Warranty

The two brands offer the same package when it comes to warranty. When buyers register their watches during the famous International Limited Warranty period, they enjoy an extended warranty period. This offer is available for both brands. Both Panerai and IWC have a two-year limited warranty from the initial purchase date. With the International Limited Warranty period, buyers get to enjoy an extended warranty period on both brands. The two brands have independent programs that buyers need to register under to enjoy the extended warranty. For IWC, the program is MY IWC, and for Panerai, it is PAM.GUARD. Buyers who registered in either of these programs enjoy additional six years in the two-year warranty, so the new warranty now lasts for eight years.

Panerai vs IWC: Conclusion

The two brands are competitive in the Panerai vs IWC debate. Despite being very close in price, Panerai tends to have a higher resale value on most of its models than the IWC models. When looking at the two brands’ watchmaking history, it’s evident that the two brands compare favorably. The two brands also have similar qualities when it comes to the quality of watch movement features.

The conclusion of whether one brand is better than the other is very subjective, depending on one’s personal preference. The pricing of the two brands is very different. Panerai has models that are much more expensive than the IWC brand. The Panerai models sell double the market price compared to IWC.

Despite being more expensive, Panerai proves to be a better brand. The brand prides itself on having a rich history with the Royal Italian Navy and producing high-quality dive watches. The Panerai Radiomir and Luminor have turned out to be iconic models with their robust tank-like dials. The Panerai Submersible watches have also improved the reputation of the brand. IWC hasn’t been left behind; it has thrived in improving its level of watch variety. The brand’s vintage dress watch and classy dress timepieces are highly regarded. The Panerai brand stands out because its watches have a high resale value among watch connoisseurs.

There are different Panerai and IWC watch models available at Exquisite Timepieces. You can decide to either buy new or pre-owned models from the two brands.

Breitling vs IWC

Luxury watches are an investment and watch enthusiasts expect them to be outstanding in every aspect. When you go out into the market to buy a luxury watch, you do not plan on buying multiple watches to satisfy different requirements. Just one luxury watch can be the answer to all your desired qualities if you know what to look for. Breitling and IWC have always been known as reliable brands for luxury watches. They are both classy and luxury Swiss watch brands that are undoubtedly sought after and loved worldwide. They have quality, design, and functionality, which is why the Breitling vs IWC debate is very difficult to call.

In this article, you will take a look at many different perspectives on how you can best judge these brands and their watches. We will tell you exactly what things you should look into for buying the best luxury watch that will last you for a lifetime.

It is crucial to be aware of many factors and characteristics of watches, as merely looking at one cannot determine its functions and features. Indeed, a good design often reflects the watch’s working, but it is smart to research luxury watches before making a purchase decision. As you will see in this comparison, IWC and Breitling will be put against one another in many different categories, such as:

  •   History
  •   Craftsmanship
  •   Resale value
  •   Price ranges
  •   Brand popularity
  •   Measurements and time

Let’s dive straight in, beginning with the basics.


History of the Two Brands

IWC Factory
Original IWC Factory

Both brands have stood long since the late 19th century, emerging at around the same time. The earlier brand to launch was IWC, which started in 1869. It was established in Schaffhausen in Switzerland, making fine watches. It has an experience of around fifteen years more than its competition, Breitling. Starting up in 1884, Breitling began as a watchmaking company in the Jura Mountains in Switzerland.

Both are well respected, highly established, and renowned Swiss luxury watch brands. They have come out with many innovative and ideal products over the many years of their work. Their contributions to the watch industry are important and appreciated worldwide and not just in Switzerland.


Breitling vs IWC: Craftsmanship

Here will officially begin comparing Breitling vs. IWC as there is always a difference in craftsmanship between two brands, even if they are both Swiss.

IWC makes watches that have a classic transparent sapphire case at the backing. This element allows you to look at the mechanical working of the watch as the fragments move and work. These movements are also known as calibers that are finished in various techniques giving a gorgeous shine. This shine is a special one as you will not find it in the underworked pieces. This has built the image of IWC watches, as their dedication to aesthetics of the movement and calibers is extremely pleasant and beautifully crafted. Their watches are available in many models that can sometimes be engraved, giving you a more in-depth look into the calibers’ features and the brand itself.

Breitling offers beautiful watches as well. However, they do not provide the transparent case backs most of the time. They also have many quartz movement watches that are battery operating in function instead of mechanical watches. These quartz watches do not give options for the beautification of the plates and displays, which is easily done with mechanical watches. For this reason, they primarily use solid case backs.


Breitling vs IWC: Resale Value

In terms of resale value, one might opt for a watch that has a high resale value even before purchasing it. Simultaneously, one may also look at the value it will have once worn and used for some time. Both can be different. Nonetheless, resale value also depends on the brand, condition of the watch, the watch model, the place you may be reselling it to, original documents, and so on.

Luxury watches are an investment of sorts, lasting you a lifetime and being impeccable in all areas of their functions and design. But it is not an investment of something like equity. The value of a watch can change. Therefore these things must be kept in mind when buying or reselling.

Between IWC and Breitling, IWC is well known to stay at its original value at the time of purchase during reselling, whereas Breitling is not.


Breitling vs IWC: Price Ranges

An accurate comparison is best made in terms of price ranges. If something is more expensive than its competitor, is it worth it? Let’s see.

Breitling and IWC are both, for the most part, head to head, considering price points.

The Breitling entry-level and most affordable watches are priced at $3,000. This is the Breitling Endurance Pro Quartz 44mm. Seeing as it is a quartz watch, it is battery operated rather than mechanical. It also has a solid case back. Breitling also has Aviator watches that cost less than IWC models, such as the 41mm Aviator 8, which costs $3,930. This is a stainless steel model from the Aviator watches. The price skyrockets to $26,920 for the 18K Rose Gold watch.

This determines Breitling as a true luxury watch brand. However, things like solid case backs and battery-operated mechanisms limit what a luxury watch can best offer.

IWC, on the other hand, holds a record for the best value and highest quality Pilot watches starting with a price point of about $4,150. They have even better functioning Big Pilot watches, but they cost more at around $13,200. But their transparent case backs, mechanical functioning, visible working of calibers, aesthetic build, and high resale value quite literally justify the prices of their watches. You truly get your money’s worth.


Breitling vs IWC: Brand Popularity

Swiss Brands Popularity
Swiss Watch Brand Market Share in 2019

Brand recognition is built with years and years of hard work and contribution to the industry and public. Advertisements play a huge role in conveying a brand’s vision and its products. In the battle of Breitling vs. IWC, the crown of high rank in the popularity contest falls into the hands of IWC. It is ranked as the 10th most popular Swiss luxury watch brand. On the other hand, Breitling falls a bit lower at the 15th rank on the same list.

IWC is generally considered a higher prestigious standard than Breitling, with credit to their art and horology. Especially the Grande Complication watches from IWC are to be credited for this high recognition. They have a big set of inculcated features and functionalities that run on the mechanical mechanism, catering to the masses much more profoundly than Breitlings quartz watches that are battery operated. Breitling is, however, super popular amongst aviators and aeronautics professionals. They are appreciative of the unique and specialized features just for them provided by Breitling watches.

However, both brands are popular in conclusion and are deserving of their ranks on the most recognized Swiss luxury watch brands. However, if you were to consult a luxury watch connoisseur or collector, they would most definitely lean more towards getting an IWC, an excellent brand catering to many different niches and aesthetics.


Horology – Measurements and Time

IWC has built up its prestige on its own, refusing COSC certifications for chronometer evidence on their watches. They are still much more popular than Breitling, which has COSC certified watches with chronometers. Breitling has quartz watches that run on battery and are, most of the time, COSC certified quartz calibers. Their watches also have Quartz Chronometer written on them. Quartz calibers provide the most accuracy in a watch, even higher than the most high-end mechanical IWC watch. Yet, it remains the fact that IWC has won this Breitling vs. IWC contest.

The traditional methods of craftsmanship, transparency of the case backs, beautifully visible movements, and aesthetic collections are just some of the most prestigious qualities of IWC. They have made incredible contributions to the watchmaking craft by building high-quality, simple watches and even higher quality complicated watches. The Grande Complications watches, with simple time and day functions, also give features like stopwatch, moon phase, perpetual calendar, retrograde, minute repeater, and more. All of this runs mechanically. This is perhaps the only reason why IWC is the winner here for buying your best luxury watch.

They do not require COSC certifications at all to prove their magnificent abilities. Their watches that give traditional and valuable features speak for themselves. IWC is the best brand to get the best luxury watch that will last you a lifetime with great warranty, functions, value, and aesthetics.

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