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Panerai vs IWC

IWC and Panerai have both made significant contributions to the horology industry. Panerai and IWC have been producing amazing watches for a long time. Some watch connoisseurs might even say that the two brands are equally matched. However, when you have a closer look at the two brands and some of their models, you will notice that they aren’t the same. This Panerai vs IWC debate will shed more light on what each brand is offering to the global watchmaking industry.

Both two brands take pride in their top-tier quality and highly innovative craftsmanship. They have gained a spot in the wall of fame of high-end luxurious watch brands. Panerai, an Italian brand, has a strong reputation for producing stylish timepieces. The Panerai watches offer impeccable functionality combined with unique designs. Panerai brand has even made collaborative models with big global names like Ferrari.  IWC has also embraced the same strategy focusing more on functionality and design. The two brands indeed have an interesting comparison, but then each brand seems to have something unique, which significantly elevates the brands from each other


Panerai Brand

Panerai Brand Logo

Panerai, officially known as Officine Panerai, was founded by Giovanni Panerai in 1860. The Italian luxurious watchmaking brand has been operating for more than a century, making great contributions to watches’ craftsmanship. The company started operating as a small watch shop in Florence, Italy, close to the famous Ponte Alle Grazie Bridge. When Giovanni Panerai set up the Panerai shop, it operated as a watch workshop and showroom. The Panerai brand made a significant contribution to Florence’s horology industry by being the first watchmaking school.

Panerai moved its central operation headquarters to Piazza San Giovanni in 1890. Shortly after that, the helm of the company was taken by Guido Panerai, who was the grandchild of Giovanni Panerai. Guido Panerai expanded the repertoire of the company in line with the expansion of the Orologeria Svizzera brand. The move proved to be very productive; the Panerai brand even signed a major partnership with the Royal Italian Navy. The partnership was facilitated with the introduction of the radium-based gunsights. The famous Panerai Radiomir watch collection was produced during this period.

The global watchmaking industry has also been graced by excellent collaborative timepieces from the Panerai brand, like the Panerai Scuderia and Panerai Granturismo. The two models were created from a partnership that Panerai had with Ferrari. The Panerai brand has continued its success and growth in the global horology industry. In 1997, Panerai was bought by the Vendome Group, currently known as Richmond S.A. The brand’s main headquarters was moved to Geneva, Switzerland after the Vendome Group acquisition. The brand maintained its production of high-quality timepieces despite the monumental move in the company.

Soon after, Panerai started producing its in-house watch movements, which was a significant milestone. Panerai has continued to maintain its desire to change the global landscape of watchmaking. The Panerai Carbotech, one of the recent watch models from Panerai, shows the innovative craftsmanship embraced by the brand is still intact.


IWC Brand

IWC Brand Logo

The International Watch Company (IWC) was founded in 1868, shortly after Panerai was founded. Just like Panerai, the IWC watch brand comes with plenty of rich history in the watchmaking industry. The brand has continued to maintain its long heritage and traditions while embracing modern innovations and inventions in horology. IWC’s history shows a connecting thread in each era, which shows the brand’s adaptability to the ever-changing trends in watchmaking.

Being a Swiss-based company, IWC faces stiff competition from other Swiss luxury watchmaking brands. IWC  has adopted a unique strategy in watchmaking. IWC uses a different approach; the brand has embraced an American style, which is more daring than the conservative nature embraced by most Swiss luxury watch brands. The brand also embraces diversity in their models by focusing their production in six watch type markets. IWC offers different watch types, from dive watches to dress watches.

IWC managed has turned out to be one of the top watchmaking companies. Initially, the brand produced pocket watches. The brand has faced several challenges in joining the elite Swiss luxurious watchmaking brands in the world. The brand had difficulty standing out during the rise of wristwatches in the market. It wasn’t until 1930 that the IWC brand managed to find the missing mark in their models. The same year, the band released its first models in their watch collections. Some of their famous pilot watches include the Classic, Le Petit Prince, Antoine de Saint Exupery, Top Gun, and Spitfire.


Panerai vs IWC: Panerai Luminor Marina 8 Days vs. IWC Portuguese Automatic Chronograph

Panerai Luminor Marina 8 Days

A brand comparison is not complete without comparing elite models from the two brands. IWC has more diversity by producing various watches, unlike Panerai, which limits its watch models to just a few watch types. The models are both men’s watches made from stainless steel. However, the IWC Portuguese Automatic Chronograph 40.9mm has two sub-dials, while the Panerai Luminor Marina 8 Days 44mm has one sub-dial. The Automatic Chronograph comes with crocodile leather, while the latter comes with two straps (rubber strap and black calfskin leather with beige leather stitching). The crocodile leather strap comes with a folding buckle, while the Marina 8 Days bracelet comes with a tang clasp (Pin Buckle).

IWC Portuguese Automatic Chronograph

The models use different watch movements, the IWC Automatic Chronograph using IWC Calibre 79350 with an automatic/self-winding movement, and the Marina 8 Days using a Panerai in-house Caliber P.5000  with a manual winding movement. The two models both have fixed bezels and use the scratch-resistant and anti-reflective sapphire crystal. The IWC has used a solid back case on the Automatic Chronograph, while Panerai has used a see-through case back on the Marina 8 Days. The Marina 8 Days has a much higher water resistance level of 300 m/984 ft than the IWC Automatic Chronograph with a water resistance level of 30 m/98 ft. Again, Panerai takes the lead with the Marina 8 Days, which has a power reserve of 8 days/192 hours, while the Automatic Chronograph has a power reserve of just 44 hours.


Panerai vs IWC: Warranty

The two brands offer the same package when it comes to warranty. When buyers register their watches during the famous International Limited Warranty period, they enjoy an extended warranty period. This offer is available for both brands. Both Panerai and IWC have a two-year limited warranty from the initial purchase date. With the International Limited Warranty period, buyers get to enjoy an extended warranty period on both brands. The two brands have independent programs that buyers need to register under to enjoy the extended warranty. For IWC, the program is MY IWC, and for Panerai, it is PAM.GUARD. Buyers who registered in either of these programs enjoy additional six years in the two-year warranty, so the new warranty now lasts for eight years.

Panerai vs IWC: Conclusion

The two brands are competitive in the Panerai vs IWC debate. Despite being very close in price, Panerai tends to have a higher resale value on most of its models than the IWC models. When looking at the two brands’ watchmaking history, it’s evident that the two brands compare favorably. The two brands also have similar qualities when it comes to the quality of watch movement features.

The conclusion of whether one brand is better than the other is very subjective, depending on one’s personal preference. The pricing of the two brands is very different. Panerai has models that are much more expensive than the IWC brand. The Panerai models sell double the market price compared to IWC.

Despite being more expensive, Panerai proves to be a better brand. The brand prides itself on having a rich history with the Royal Italian Navy and producing high-quality dive watches. The Panerai Radiomir and Luminor have turned out to be iconic models with their robust tank-like dials. The Panerai Submersible watches have also improved the reputation of the brand. IWC hasn’t been left behind; it has thrived in improving its level of watch variety. The brand’s vintage dress watch and classy dress timepieces are highly regarded. The Panerai brand stands out because its watches have a high resale value among watch connoisseurs.

There are different Panerai and IWC watch models available at Exquisite Timepieces. You can decide to either buy new or pre-owned models from the two brands.

Breitling vs IWC

Luxury watches are an investment and watch enthusiasts expect them to be outstanding in every aspect. When you go out into the market to buy a luxury watch, you do not plan on buying multiple watches to satisfy different requirements. Just one luxury watch can be the answer to all your desired qualities if you know what to look for. Breitling and IWC have always been known as reliable brands for luxury watches. They are both classy and luxury Swiss watch brands that are undoubtedly sought after and loved worldwide. They have quality, design, and functionality, which is why the Breitling vs IWC debate is very difficult to call.

In this article, you will take a look at many different perspectives on how you can best judge these brands and their watches. We will tell you exactly what things you should look into for buying the best luxury watch that will last you for a lifetime.

It is crucial to be aware of many factors and characteristics of watches, as merely looking at one cannot determine its functions and features. Indeed, a good design often reflects the watch’s working, but it is smart to research luxury watches before making a purchase decision. As you will see in this comparison, IWC and Breitling will be put against one another in many different categories, such as:

  •   History
  •   Craftsmanship
  •   Resale value
  •   Price ranges
  •   Brand popularity
  •   Measurements and time

Let’s dive straight in, beginning with the basics.


History of the Two Brands

IWC Factory
Original IWC Factory

Both brands have stood long since the late 19th century, emerging at around the same time. The earlier brand to launch was IWC, which started in 1869. It was established in Schaffhausen in Switzerland, making fine watches. It has an experience of around fifteen years more than its competition, Breitling. Starting up in 1884, Breitling began as a watchmaking company in the Jura Mountains in Switzerland.

Both are well respected, highly established, and renowned Swiss luxury watch brands. They have come out with many innovative and ideal products over the many years of their work. Their contributions to the watch industry are important and appreciated worldwide and not just in Switzerland.


Breitling vs IWC: Craftsmanship

Here will officially begin comparing Breitling vs. IWC as there is always a difference in craftsmanship between two brands, even if they are both Swiss.

IWC makes watches that have a classic transparent sapphire case at the backing. This element allows you to look at the mechanical working of the watch as the fragments move and work. These movements are also known as calibers that are finished in various techniques giving a gorgeous shine. This shine is a special one as you will not find it in the underworked pieces. This has built the image of IWC watches, as their dedication to aesthetics of the movement and calibers is extremely pleasant and beautifully crafted. Their watches are available in many models that can sometimes be engraved, giving you a more in-depth look into the calibers’ features and the brand itself.

Breitling offers beautiful watches as well. However, they do not provide the transparent case backs most of the time. They also have many quartz movement watches that are battery operating in function instead of mechanical watches. These quartz watches do not give options for the beautification of the plates and displays, which is easily done with mechanical watches. For this reason, they primarily use solid case backs.


Breitling vs IWC: Resale Value

In terms of resale value, one might opt for a watch that has a high resale value even before purchasing it. Simultaneously, one may also look at the value it will have once worn and used for some time. Both can be different. Nonetheless, resale value also depends on the brand, condition of the watch, the watch model, the place you may be reselling it to, original documents, and so on.

Luxury watches are an investment of sorts, lasting you a lifetime and being impeccable in all areas of their functions and design. But it is not an investment of something like equity. The value of a watch can change. Therefore these things must be kept in mind when buying or reselling.

Between IWC and Breitling, IWC is well known to stay at its original value at the time of purchase during reselling, whereas Breitling is not.


Breitling vs IWC: Price Ranges

An accurate comparison is best made in terms of price ranges. If something is more expensive than its competitor, is it worth it? Let’s see.

Breitling and IWC are both, for the most part, head to head, considering price points.

The Breitling entry-level and most affordable watches are priced at $3,000. This is the Breitling Endurance Pro Quartz 44mm. Seeing as it is a quartz watch, it is battery operated rather than mechanical. It also has a solid case back. Breitling also has Aviator watches that cost less than IWC models, such as the 41mm Aviator 8, which costs $3,930. This is a stainless steel model from the Aviator watches. The price skyrockets to $26,920 for the 18K Rose Gold watch.

This determines Breitling as a true luxury watch brand. However, things like solid case backs and battery-operated mechanisms limit what a luxury watch can best offer.

IWC, on the other hand, holds a record for the best value and highest quality Pilot watches starting with a price point of about $4,150. They have even better functioning Big Pilot watches, but they cost more at around $13,200. But their transparent case backs, mechanical functioning, visible working of calibers, aesthetic build, and high resale value quite literally justify the prices of their watches. You truly get your money’s worth.


Breitling vs IWC: Brand Popularity

Swiss Brands Popularity
Swiss Watch Brand Market Share in 2019

Brand recognition is built with years and years of hard work and contribution to the industry and public. Advertisements play a huge role in conveying a brand’s vision and its products. In the battle of Breitling vs. IWC, the crown of high rank in the popularity contest falls into the hands of IWC. It is ranked as the 10th most popular Swiss luxury watch brand. On the other hand, Breitling falls a bit lower at the 15th rank on the same list.

IWC is generally considered a higher prestigious standard than Breitling, with credit to their art and horology. Especially the Grande Complication watches from IWC are to be credited for this high recognition. They have a big set of inculcated features and functionalities that run on the mechanical mechanism, catering to the masses much more profoundly than Breitlings quartz watches that are battery operated. Breitling is, however, super popular amongst aviators and aeronautics professionals. They are appreciative of the unique and specialized features just for them provided by Breitling watches.

However, both brands are popular in conclusion and are deserving of their ranks on the most recognized Swiss luxury watch brands. However, if you were to consult a luxury watch connoisseur or collector, they would most definitely lean more towards getting an IWC, an excellent brand catering to many different niches and aesthetics.


Horology – Measurements and Time

IWC has built up its prestige on its own, refusing COSC certifications for chronometer evidence on their watches. They are still much more popular than Breitling, which has COSC certified watches with chronometers. Breitling has quartz watches that run on battery and are, most of the time, COSC certified quartz calibers. Their watches also have Quartz Chronometer written on them. Quartz calibers provide the most accuracy in a watch, even higher than the most high-end mechanical IWC watch. Yet, it remains the fact that IWC has won this Breitling vs. IWC contest.

The traditional methods of craftsmanship, transparency of the case backs, beautifully visible movements, and aesthetic collections are just some of the most prestigious qualities of IWC. They have made incredible contributions to the watchmaking craft by building high-quality, simple watches and even higher quality complicated watches. The Grande Complications watches, with simple time and day functions, also give features like stopwatch, moon phase, perpetual calendar, retrograde, minute repeater, and more. All of this runs mechanically. This is perhaps the only reason why IWC is the winner here for buying your best luxury watch.

They do not require COSC certifications at all to prove their magnificent abilities. Their watches that give traditional and valuable features speak for themselves. IWC is the best brand to get the best luxury watch that will last you a lifetime with great warranty, functions, value, and aesthetics.

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